CN111695976A

CN111695976A - Auction method and device, electronic equipment and storage medium

Info

Publication number: CN111695976A
Application number: CN201910195393.9A
Authority: CN
Inventors: 何彦; 黄柏川
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Singapore Holdings Pte Ltd
Priority date: 2019-03-14
Filing date: 2019-03-14
Publication date: 2020-09-22

Abstract

The application provides an auction method, an auction device, electronic equipment and a storage medium, wherein the method comprises the following steps: determining auction information of at least two auction objects and storing the auction information in a local database; reading auction information of the at least two auction objects from the local database, setting a total budget upper limit of the auction for the two auction objects according to the auction information, and determining the budget upper limit of each auction object; when the fact that the bidding time of a first auction object of the at least two auction objects comes is detected, determining the bid amount of the first auction object; and if the sum of the bid amount of the first auction object and the bid amount of the at least two auction objects meets a preset bid condition, outputting the bid amount of the first auction object.

Description

Auction method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of electronic commerce, and in particular, to an auction method, an auction device, an electronic device, and a storage medium.

Background

With the rapid development of the internet, various traditional industries have moved towards the internet, for example, the auction is no longer limited to the traditional off-line mode, and the traditional auction mode is generated by combining with the internet information technology network auction platform. The method is characterized in that an item owner can release an item in a network auction platform, a user with purchasing intention selects an interested auction item according to own preference and needs to participate in auction, and finally the user with the highest bid after the auction is finished obtains the qualification of owning the auction item.

The network auction is the same as the traditional off-line auction in nature, the auction bids are irregular, the auction price has no upper limit, the difference is that the auction is not limited to real objects on the auction platform, for example, in the advertisement auction scene, the auction is the flow of purchasing keywords or positions, the auction time is not limited, a plurality of articles are also allowed to be auctioned at the same time, a large number of users participate in the auction on a plurality of auctions at the same time, and the starting time and the finishing time of the auction articles are irrelevant to other articles to be auctioned. Because sufficient bidding is needed, uncertainty of auction duration occurs, agent bidding is provided by all large platforms, great convenience is brought to an auction player, and when the auction player wants to auction a plurality of auction items, waste of budget resources is caused by utilization of a single agent bidding.

Disclosure of Invention

In view of this, embodiments of the present disclosure provide an auction method and apparatus, an electronic device, and a storage medium, so as to solve technical defects in the prior art.

In one aspect, an embodiment of the present specification discloses a bidding method, including:

determining and storing selling information of at least two objects to be bought, wherein the selling information comprises the number and attribute information of each object to be bought;

obtaining the selling information of the at least two objects to be bought, setting the total budget upper limit of the current bid for the at least two objects to be bought according to the selling information, and determining the budget upper limit of each object to be bought;

determining a bid time of a first one of the at least two bidding objects when the first one comes;

and if the current bid amount of the first object to be bought and the sum of the current bid amounts of the at least two objects to be bought both meet preset bid conditions, outputting the current bid of the first object to be bought.

On the other hand, the embodiment of the present specification discloses an auction method, including:

determining auction information of at least two auction objects and storing the auction information into a local database, wherein the auction information comprises auction numbers and auction attribute information of each auction object;

reading auction information of the at least two auction objects from the local database, setting a total budget upper limit of the auction for the two auction objects according to the auction information, and determining the budget upper limit of each auction object;

when the fact that the bidding time of a first auction object of the at least two auction objects comes is detected, determining the bid amount of the first auction object;

and if the sum of the bid amount of the first auction object and the bid amount of the at least two auction objects meets a preset bid condition, outputting the bid amount of the first auction object.

Optionally, if the bid amount of the first auction subject and the sum of the bid amounts of the at least two auction subjects meet a preset bid condition, outputting the bid amount of the first auction subject includes:

and if the current bid amount of the first auction object does not exceed the budget upper limit corresponding to the first auction object, and the sum of the bid amounts of the current auctions of the at least two auction objects does not exceed the total budget upper limit of the current auction, outputting the current bid amount for the first auction object according to the current bid amount of the first auction object.

Optionally, the determining the budget upper limit of each auction object comprises:

determining the fee for acquiring a single inquiry of each auction object;

determining the estimated click rate, the estimated exposure and the estimated probability of clicking to an inquiry plate of each auction object according to a preset algorithm;

and determining the budget upper limit of each auction object according to the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability of clicking to the inquiry of each auction object.

Optionally, determining the budget upper limit of each auction object according to the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability of clicking to an inquiry of each auction object includes:

and multiplying the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability from click to inquiry, which correspond to each auction object, to obtain the budget upper limit of each auction object.

Optionally, the determining the bid amount of the first auction object comprises:

obtaining a highest auction price corresponding to the first auction object;

and adding the highest auction price corresponding to the first auction object and a preset minimum additional price to obtain the current bid price of the first auction object.

Optionally, if the current bid amount of the first auction object does not exceed the budget upper limit corresponding to the first auction object, and the sum of the current bid amounts of the at least two auction objects does not exceed the total budget upper limit of the current auction, outputting the current bid for the first auction object according to the current bid amount of the first auction object includes:

judging whether the current bid amount of the first auction object exceeds the budget upper limit corresponding to the first auction object;

if the total budget limit does not exceed the budget limit corresponding to the first auction object, judging whether the sum of the bid amounts of the current auction of the at least two auction objects exceeds the total budget limit of the current auction;

if the total budget upper limit is not exceeded, outputting the current bid of the first auction object according to the current bid amount of the first auction object;

if the total budget upper limit is exceeded, giving up the bidding;

and if the budget upper limit corresponding to the first auction object is exceeded, giving up the bid.

Optionally, after outputting the current bid for the auction subject according to the current bid amount of the auction subject, the method further includes:

receiving bid feedback, and judging whether to continue bidding according to the feedback;

and if so, executing the step of determining the bid amount of the first auction object when detecting that the bid time of the first auction object of the at least two auction objects comes.

Optionally, the bidding time comprises an auction start time and a time during the auction during which the user is allowed to bid;

the bid feedback comprises: the auction system comprises a bid terminal of an auction user, an auction account number, a state, a bid time and a bid amount.

Optionally, the determining whether to continue bidding according to the feedback includes:

if the bid amount of the client is the current highest auction bid price of the first auction object, bidding succeeds, and bidding is not continued;

and if the current bid amount of the client is lower than the current highest auction price of the first auction object, continuing bidding.

On the other hand, the embodiment of the present specification discloses an apparatus for auction, including:

the system comprises a first determination module, a second determination module and a third determination module, wherein the first determination module is configured to determine auction information of at least two auction objects and store the auction information in a local database, and the auction information comprises auction numbers and auction attribute information of each auction object;

the second determination module is configured to read auction information of the at least two auction objects from the local database, set a total budget upper limit of the auction for the at least two auction objects according to the auction information, and determine a budget upper limit of each auction object;

the processing module is configured to determine a bid amount of a first auction object of the at least two auction objects when the bid time of the first auction object is detected to come;

and the first bidding module is configured to output the current bid for the first auction object if the current bid amount of the first auction object and the sum of the bid amounts of the current auctions of the at least two auction objects both meet preset bidding conditions.

Optionally, the first bidding module is further configured to output the current bid on the first auction object according to the current bid amount of the first auction object if the current bid amount of the first auction object does not exceed the budget upper limit corresponding to the first auction object and the sum of the bid amounts of the current auctions of the at least two auction objects does not exceed the total budget upper limit of the current auction.

Optionally, the processing module comprises:

an obtaining sub-module configured to obtain a highest auction price corresponding to the first auction object;

and the processing submodule is configured to add the highest auction price corresponding to the first auction object and a preset minimum added price to obtain the current bid amount of the first auction object.

Optionally, the second determining module includes:

a setting submodule configured to determine a fee for acquiring a single inquiry for each auction object;

the determining submodule is configured to determine an estimated click rate, an estimated exposure and an estimated probability of clicking to an enquiry disk of each auction object according to a preset algorithm;

and the calculation submodule is configured to determine the budget upper limit of each auction object according to the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability of clicking to the inquiry of each auction object.

On the other hand, the embodiment of the present specification discloses a bidding device, including:

a third determining module configured to determine and store selling information of at least two objects to be purchased, the selling information including a number and attribute information of each object to be purchased;

the acquisition module is configured to acquire the selling information of the at least two objects to be bought, set the total budget upper limit of the current bid for the at least two objects to be bought according to the selling information, and determine the budget upper limit of each object to be bought;

a fourth determination module configured to determine a present bid amount for a first to-be-bought object of the at least two to-be-bought objects when a bid time of the first to-be-bought object is detected to come;

and the second bidding module is configured to output the current bid for the first object to be bought if the current bid amount of the first object to be bought and the sum of the current bid amounts of the at least two objects to be bought both meet preset bidding conditions.

In another aspect, an embodiment of the present specification discloses an auction system, including:

the system comprises an auction server and at least one client, wherein the client is in communication connection with the auction server;

the client is configured to determine auction information of at least two auction objects and store the auction information in a local database, wherein the auction information comprises auction numbers and auction attribute information; reading the auction information of the at least two auction objects from the local database, setting the total budget upper limit of the auction for the at least two auction objects according to the auction information, and determining the budget upper limit of each auction object; when the fact that the bidding time of a first auction object of the at least two auction objects comes is detected, determining the bid amount of the first auction object; and if the sum of the bid amount of the first auction object and the bid amount of the at least two auction objects meets a preset bid condition, outputting the bid amount of the first auction object.

Optionally, the client is further configured to determine that each auction object sets a fee for acquiring a single inquiry; determining the estimated click rate, the estimated exposure and the estimated probability of clicking to an inquiry plate of each auction object according to a preset algorithm; and multiplying the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability from click to inquiry, which correspond to each auction object, to obtain the budget upper limit of each auction object.

Optionally, the client is further configured to determine whether the current bid amount of the first auction object exceeds a budget upper limit corresponding to the first auction object;

if the total budget upper limit is exceeded, giving up the bidding;

In another aspect, an embodiment of the present specification discloses an electronic device, including:

a memory and a processor;

the memory is to store computer-executable instructions, and the processor is to execute the computer-executable instructions to:

a memory and a processor;

In another aspect, embodiments of the present specification disclose a computer readable storage medium storing computer instructions for executing the steps of the bidding method by a processor.

In another aspect, embodiments of the present specification disclose a computer readable storage medium storing computer instructions for executing the steps of the auction method by a processor.

According to the auction method and the auction device, the online auction is free of time and place limitation, the budget upper limit of each auction object is calculated by utilizing the preset acquisition cost of a single inquiry by an auction user through combined proxy bidding, so that the resource allocation can be optimized, the auction user can bid instead of the auction user, and great convenience is provided for the auction user.

Drawings

FIG. 1 is a flowchart of an auction method provided by an embodiment of the present disclosure;

FIG. 2 is a flowchart of an auction method provided by an embodiment of the present disclosure;

FIG. 3 is a flowchart of an auction method provided by an embodiment of the present disclosure;

FIG. 4 is a flowchart of an auction method provided by an embodiment of the present disclosure;

FIG. 5 is a schematic structural diagram of an auction system provided by an embodiment of the present disclosure;

FIG. 6 is a schematic structural diagram of an auction device according to an embodiment of the present disclosure;

FIG. 7 is a schematic structural diagram of an auction device according to an embodiment of the present disclosure;

FIG. 8 is a schematic structural diagram of an auction device according to an embodiment of the present disclosure;

fig. 9 is a block diagram of an electronic device according to an embodiment of the present disclosure.

FIG. 10 is a flow chart of a bidding method provided by an embodiment of the present specification;

FIG. 11 is a schematic structural diagram of a bidding device provided in an embodiment of the present specification;

fig. 12 is a block diagram of an electronic device according to an embodiment of the present disclosure.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present description. This description may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein, as those skilled in the art will be able to make and use the present disclosure without departing from the spirit and scope of the present disclosure.

The terminology used in the description of the one or more embodiments is for the purpose of describing the particular embodiments only and is not intended to be limiting of the description of the one or more embodiments. As used in one or more embodiments of the present specification and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present specification refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first can also be referred to as a second and, similarly, a second can also be referred to as a first without departing from the scope of one or more embodiments of the present description. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

First, the noun terms to which one or more embodiments of the present invention relate are explained.

Inquiry: the inquiry plate is also called as inquiry price, which refers to that the buyer or seller inquires about the representation of the transaction condition from the other party in order to buy or sell a certain commodity.

Auction: refers to a way of buying and selling a particular item or property right to the highest bidder in the form of an open bid.

And (3) proxy bidding: the system automatically makes an upward bid with the minimum bid amount according to the acceptable maximum bid amount input by the buyer when other buyers make a bid to maintain the position of the maximum bidder of the buyer until the maximum bid amount set by the buyer is exceeded by other buyers.

In the present specification, an auction method, an auction device, an electronic apparatus, and a storage medium are provided, which are described in detail one by one in the following embodiments.

Fig. 1 shows a flowchart of an auction method provided according to an embodiment of the present disclosure, where the auction method may include steps 102 to 108.

Step 102, determining auction information of at least two auction objects and storing the auction information in a local database, wherein the auction information comprises auction numbers and auction attribute information of each auction object.

In one or more embodiments of the present specification, the auction information is issued by an auction server, and in an actual auction scenario, the auction is not limited to a real object, but an advertisement auction scenario is taken as an example, and an auction object may be a flow for purchasing a keyword or a location.

The user selects the required auction object to obtain auction information, including auction serial number and auction attribute information, including auction start time, auction type, auction price, margin, delay period and other information.

Taking an advertisement auction scene as an example, assuming that the auction items published by the auction server are 10 keyword resources with serial numbers 01 to 10, the user selects the auction items required by the user from the 10 keyword resources as auction objects, assuming that the auction objects selected by the user are keyword resources corresponding to the auction item serial numbers 03 and 06, and storing the attribute information of the keyword resources corresponding to the auction item serial numbers 03 and 06 in a local database after the selection is completed.

The attribute information of the keyword resource corresponding to the shot serial numbers 03 and 06 is shown in table 1:

TABLE 1

In one or more embodiments of the present disclosure, in order to provide a more intuitive understanding of the quality of the photographs to the intended customers, the auction server provides a specialized page with textual descriptions of the detailed parameters of the photographs and a number of pictures. If a client needs to auction a certain resource, a series of work such as registration, submission of a guarantee fund, auction bidding and the like needs to be carried out, taking the keyword resource corresponding to the auction serial number 03 as an example, the user needs to firstly carry out registration and submit 5000 yuan of guarantee fund before bidding for the resource.

And step 104, reading the auction information of the at least two auction objects from the local database, setting the total budget upper limit of the auction for the two auction objects according to the auction information, and determining the budget upper limit of each auction object.

Step 104 may be implemented by the method described in fig. 2, including steps 202 through 206.

Step 202, determining the fee for each auction object to acquire a single inquiry.

In one or more embodiments of the present disclosure, to maximize the probability of successful auction, a user may first inquire a seller about a price to obtain a transaction condition of the seller, which is also called an inquiry, and the user may set a cost for obtaining a single inquiry according to the value of an auction object.

And 204, determining the estimated click rate, the estimated exposure and the estimated probability of clicking to the inquiry plate of each auction object according to a preset algorithm.

In one or more embodiments of the present disclosure, the estimated click rate, the estimated exposure, and the estimated probability of clicking to the inquiry plate of the auction object can be obtained through an existing algorithm, and are not described herein again.

And step 206, determining the budget upper limit of each auction object according to the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability from click to inquiry of each auction object.

In one or more embodiments of the present specification, a budget upper limit Price of a single auction object is calculated according to equation (1)_max。

Price_max＝CPF*ePV*eCtr*eC_F (1)

The method comprises the steps that CPF is the cost for obtaining a single inquiry, eContr is the estimated click rate of each auction object, ePV is the estimated exposure, eC _ F is the estimated probability of clicking to the inquiry, and the cost for obtaining the single inquiry, the estimated click rate, the estimated exposure and the estimated probability of clicking to the inquiry, which correspond to each auction object, are multiplied to obtain the budget upper limit of each auction object.

Still taking an advertisement auction scene as an example, assuming that a user determines that the cost for acquiring a single inquiry disc is 100 yuan according to the value of the keyword resource corresponding to the shot serial number 03, and the estimated click rate of the keyword resource corresponding to the shot serial number 03 is 80%, the estimated exposure is 10000, and the estimated probability of clicking to the inquiry disc is 85% are obtained through a preset algorithm, the upper limit of the budget of the keyword resource corresponding to the shot serial number 03 is 6.8 ten thousand through calculation according to a formula. The budget upper limit of the keyword resource corresponding to the shot serial number 06 can be calculated by using the same algorithm, and the budget upper limit of the keyword resource corresponding to the shot serial number 06 is assumed to be 5.5 ten thousand.

Before setting the budget upper limit for each auction object, a total budget upper limit is set for the auction object selected by the user, and the total budget upper limit is assumed to be set to 12 ten thousand.

In one or more embodiments of the present description, by setting a budget upper limit for each auction object, a problem that resource waste may be caused by budget resource average allocation during single agent auction is solved, so that resources are allocated reasonably, and the success rate of auction is improved.

And 106, when the fact that the bidding time of a first auction object of the at least two auction objects comes is detected, determining the bid amount of the first auction object.

The first auction object is used to represent any one of at least two auction objects.

Step 106 may be implemented by the method described in fig. 3, including steps 302 through 304.

And 302, acquiring the highest auction price corresponding to the first auction object.

In one or more embodiments of the present description, after the auction participants bid, the auction server may perform bid feedback to the users according to the bid information of the auction participants, where the bid feedback includes the bid terminals, the auction account numbers, the statuses, the bid time, and the bid amount of the auction participants.

In the following, the bid feedback of the keyword resource corresponding to the shot number 03 is taken as an example, and the bid feedback table is shown in table 2:

TABLE 2

Bidding terminal	Auction account	Status of state	Time of bid	Bid amount
					Mobile phone terminal	E6311	Lead ahead	01.11 13:52:12	30000
Mobile phone terminal	Y4158	Go out of office	01.11 13:52:06	25000
					Mobile phone terminal	Y1496	Go out of office	01.11 12:42:57	Proxy 20000
Mobile phone terminal	U2636	Go out of office	01.11 12:42:57	15000
					PC terminal	Y1496	Go out of office	01.11 11:14:31	10000

As can be seen from table 2, the current highest auction price of the keyword resource corresponding to the auction serial number 03 is 3 ten thousand yuan, the auction account number of the bidder at the highest auction price is E6311, and the bidding time is 01.1113: 52: 12.

And step 304, adding the highest auction price corresponding to the first auction object and a preset minimum additional price to obtain the current bid price of the first auction object.

In one or more embodiments of the present description, a user may obtain information related to a resource that is desired to be auctioned through bid feedback of an auction system, where the most important information is a highest auction price of a current auction subject, and a sum of the highest auction price and a bid amount is used as a current bid amount, and this process is automatically completed by the system, which provides great convenience for the user.

And 108, if the bid amount of the first auction object and the sum of the bid amounts of the at least two auction objects meet preset bid conditions, outputting the bid amount of the first auction object.

In one or more embodiments of the present specification, a total bid amount of the current auction is a total bid amount of each auction subject, and if the current bid amount of the first auction subject does not exceed an upper budget limit corresponding to the first auction subject and a total bid amount of the current auction of the at least two auction subjects does not exceed an upper budget limit of the current auction, the current bid for the first auction subject is output according to the current bid amount of the first auction subject.

In one or more embodiments of the present description, reasonable allocation of money resources of users is facilitated by calculating the budget upper limit of a single auction resource, and only the auction account number of an auctioneer is displayed in bid feedback, and other information about the auctioneer belongs to a completely confidential state, so that malicious collusion and intentional raising of prices can be effectively avoided, and the security, reliability and fairness of auctions are ensured.

Fig. 4 shows a flowchart of an auction method provided according to an embodiment of the present disclosure, including steps 402 to 410.

Step 402, when the bid time of a first auction object of the at least two auction objects is detected to come, determining the bid amount of the first auction object.

In one or more embodiments of the present description, as long as an auction server bids a bid by an auctioneer, the auction server may perform bid feedback to the user, and when the user is allowed to bid, the user may determine a highest auction bid price of a current auction subject according to the bid feedback, where a sum of the highest auction price corresponding to the auction subject and a preset minimum bid amount is the bid amount of the current time.

Step 404, judging whether the price of the first auction object at this time exceeds the budget upper limit corresponding to the first auction object, if not, executing step 406; if yes, go to step 408.

Step 406, judging whether the sum of the bid amounts of the current auction of the at least two auction objects exceeds the total budget upper limit of the current auction, if so, executing step 408; if not, go to step 410.

And step 408, giving up the bid.

And step 410, outputting the current bid for the first auction subject according to the current bid amount of the first auction subject.

Still taking an advertisement auction scene as an example, the upper limit of the budget of the keyword resource corresponding to the beat serial number 03 is 6.8 ten thousand, the upper limit of the budget of the keyword resource corresponding to the beat serial number 06 is 5.5 ten thousand, the upper limit of the total budget is 12 ten thousand, if the bid amount of the keyword resource corresponding to the beat serial number 03 is 6.6 ten thousand at this time and is 6.8 ten thousand lower than the upper limit of the budget, and the keyword resource corresponding to the beat serial number 06 is not bid or the bid amount is less than or equal to 5.4 ten thousand, the bid amount of the keyword resource corresponding to the beat serial number 03 is 6.6 ten thousand at this time; if the price of the keyword resource corresponding to the shot serial number 03 is 6.6 ten thousand at this time and is lower than the upper limit of the budget by 6.8 ten thousand, the keyword resource corresponding to the shot serial number 06 already bids and the bid amount is greater than 5.4 ten thousand, the keyword resource corresponding to the shot serial number 03 gives up the bid at this time; and if the price of the keyword resource corresponding to the shot serial number 03 is 7 ten thousand at this time and exceeds the upper limit of the budget, giving up the price of the keyword resource corresponding to the shot serial number 03 at this time.

In one or more embodiments of the present description, after a user bids, a clock is started, if no other bids are placed after the stop time elapses, the user is declared as a winner, and if other bidders place bids before the clock does not stop, the user receives bid feedback and determines the bid amount of the auction subject.

In one or more embodiments of the present disclosure, because the online auction can be performed at any time, and there is no limitation on the region, but there may be a delay in selecting a winner, and the auction duration has no upper limit, and may be several hours or days, the user may place a bid by proxy, and in the prior art, a single proxy bid distributes the budget to each auction object equally, which may cause a problem of resource waste.

An embodiment of the present specification further provides an auction system, as shown in fig. 5, including an auction server 502 and at least one client 504, where the at least one client 504 is communicatively connected to the auction server 502.

The auction server 502 is configured to publish auction objects and auction information related to the auction objects.

In an embodiment provided by the present specification, the auction server issues the item-taking information, in an actual auction scenario, the item-taking is not limited to a real object, but for an advertisement auction scenario, an auction object may be a flow for purchasing a keyword or a location.

The client 504 is configured to determine auction information of at least two auction objects and store the auction information in a local database, wherein the auction information comprises auction numbers and auction attribute information; reading the auction information of the at least two auction objects from the local database, setting the total budget upper limit of the auction for the at least two auction objects according to the auction information, and determining the budget upper limit of each auction object; when the fact that the bidding time of a first auction object of the at least two auction objects comes is detected, determining the bid amount of the first auction object; and if the sum of the bid amount of the first auction object and the bid amount of the at least two auction objects meets a preset bid condition, outputting the bid amount of the first auction object.

In one embodiment provided by the present specification, the client 504 is further configured to determine a fee for obtaining a single inquiry for each auction subject; determining the estimated click rate, the estimated exposure and the estimated probability of clicking to an inquiry plate of each auction object according to a preset algorithm; and multiplying the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability from click to inquiry of each auction object corresponding to each auction object to obtain the budget upper limit of each auction object.

In one embodiment provided in this specification, a budget upper limit Price of a single auction object is calculated according to equation (1)_maxThe cost CPF for acquiring a single inquiry, the estimated click rate eContr, the estimated exposure ePV and the estimated probability eC _ F of clicking to the inquiry, which correspond to each auction object, are multiplied to obtain the budget upper limit of each auction object.

In one embodiment provided by the present specification, the client 504 is further configured to obtain a highest auction price corresponding to the first auction object; and adding the highest auction price corresponding to the first auction object and a preset minimum additional price to obtain the current bid price of the first auction object.

In an embodiment provided by the present specification, the client 504 is further configured to determine whether the bid amount of the first auction object exceeds a budget upper limit corresponding to the first auction object;

if the total budget upper limit is exceeded, giving up the bidding;

In one embodiment provided by the present specification, the total bid amount of the current auction is the total bid amount of each auction subject.

In one embodiment provided by the present specification, the auction server 502 is further configured to process the bid information of the client and send the bid feedback to the client.

The client 504 is further configured to receive and determine whether to continue bidding according to the bidding feedback, and if so, determine the bid amount of the first auction subject when the bidding time of the first auction subject is detected to come.

In one embodiment provided by the present specification, after the auction users bid, the auction server may perform bid feedback to the users according to the bid information of the auction users, where the bid feedback includes the bid terminals, the auction account numbers, the statuses, the bid time, and the bid amount of the auction users.

In one embodiment provided by the present specification, the auction server 502 is further configured to determine a winning bidder based on the received bid information and to notify the bidder of successful auction.

In one embodiment provided by the invention, the client selects interested auction items from the auction items issued by the auction server as auction objects, and sets a single budget upper limit and a total budget upper limit for the auction objects, which are different from the average allocation mode of money resources bid by a single agent, and the combined agent bidding can set the budget upper limit according to the value of the auction objects, thereby optimizing the allocation mode of the money resources of users and effectively improving the success rate of auction.

An embodiment of the present specification further provides an auction device, as shown in fig. 6, including a first determining module 602, a reading module 604, a processing module 606, and a bidding module 608.

A first determining module 602, configured to determine auction information of at least two auction objects and store the auction information to a local database, where the auction information includes auction numbers and auction attribute information.

In one or more embodiments of the present specification, the auction device is configured in the auction server, and the auction server issues auction information, in an actual auction scenario, the auction is not limited to a real object, but an advertisement auction scenario is taken as an example, and an auction object may be a flow for purchasing a keyword or a location.

In one or more embodiments of the present description, in order to enable the interested client to have a more intuitive understanding of the auction, the auction server introduces detailed parameters of the auction in the form of words in a special page, and is provided with a large number of pictures, and the user selects a required auction object from the auction published by the auction server to obtain auction information, which includes auction numbers and auction attribute information, where the auction attribute information includes information such as auction start time, auction types, auction bid prices, margin, and delay period.

A second determining module 604, configured to read auction information of the at least two auction objects from the local database, set a total budget upper limit of the auction for the at least two auction objects according to the auction information, and determine a budget upper limit of each auction object.

A processing module 606 configured to determine a bid amount of a first auction object of the at least two auction objects when the bid time of the first auction object is detected to come.

The bidding module 608 is configured to output the current bid on the first auction subject if the current bid amount of the first auction subject and the sum of the bid amounts of the current auctions of the at least two auction subjects both satisfy a preset bidding condition.

In one or more embodiments of the present specification, the bidding module is further configured to output the current bid for the first auction subject according to the current bid amount of the first auction subject if the current bid amount of the first auction subject does not exceed the budget upper limit corresponding to the first auction subject and the sum of the bid amounts of the current auctions of the at least two auction subjects does not exceed the total budget upper limit of the current auction.

In one or more embodiments of the present description, a budget upper limit is set for each auction object, so that a problem of waste of user resources can be effectively avoided, and a combined proxy bidding manner is used, so that an auction success rate can be improved.

An embodiment of the present specification further provides an auction device, and as shown in fig. 7, the second determining module 604 includes:

a setup sub-module 702 is configured to determine a fee for each auction object to acquire a single inquiry.

A determination submodule 704 configured to determine an estimated click rate, an estimated exposure and an estimated probability of clicking to an inquiry for each auction subject according to a preset algorithm.

And the calculation sub-module 706 is configured to determine the budget upper limit of each auction object according to the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability of clicking to the inquiry of each auction object.

In one or more embodiments of the present description, by setting a budget upper limit for each auction object, a problem that resource waste may be caused by budget resource average allocation during single agent bidding is solved, so that resources are allocated reasonably.

An embodiment of the present specification further provides an auction device, and referring to fig. 8, the processing module 606 includes:

an obtaining sub-module 802 configured to obtain a highest auction price corresponding to the first auction object.

And the processing sub-module 804 is configured to add the highest auction price corresponding to the first auction object and a preset minimum additional price to obtain the current bid amount of the first auction object.

An embodiment of the present application further provides an electronic device, including:

a memory and a processor;

determining the fee for acquiring a single inquiry of each auction object;

obtaining a highest auction price corresponding to the first auction object;

if the total budget upper limit is exceeded, giving up the bidding;

In one or more embodiments of the present description, the components of the electronic device 900 include, but are not limited to, the memory 910 and the processor 920. The processor 920 is coupled to the memory 910 by a bus 930.

The electronic device 900 also includes an access device 940, which access device 940 may include one or more of any type of network interface (e.g., a Network Interface Card (NIC)) whether wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a global microwave internet access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the present description, the above-mentioned components of the electronic device 900 and other components not shown in fig. 9 may also be connected to each other, for example, through a bus. It should be understood that the block diagram of the electronic device shown in fig. 9 is for exemplary purposes only and is not intended to limit the scope of the present disclosure. Those skilled in the art may add or replace other components as desired.

The electronic device 900 may be any type of stationary or mobile electronic device, including a mobile computer or mobile electronic device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), a mobile phone (e.g., smartphone), a wearable electronic device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary electronic device such as a desktop computer or PC. The electronic device 900 may also be a mobile or stationary server. Wherein processor 920 may perform the steps of the auction method shown in fig. 1.

Fig. 10 shows a flow chart of a bidding method provided according to an embodiment of the present specification, and the bidding method may include steps 1002 to 1008.

Step 1002, determining and storing the selling information of at least two objects to be bought, wherein the selling information comprises the number and attribute information of each object to be bought.

In one or more embodiments of the present specification, the server issues information of an object to be purchased, where the object is not limited to a real object, but may be a flow for purchasing a keyword or a location.

The user selects the object to be bought, and obtains the selling information, including the number and the attribute information of the object to be bought.

Step 1004, obtaining the selling information of the at least two objects to be bought, setting the total budget upper limit of the current bid for the at least two objects to be bought according to the selling information, and determining the budget upper limit of each object to be bought.

In one or more embodiments of the present specification, setting the total budget upper limit of the current bid for the at least two objects to be bought according to the selling information, and determining the budget upper limit of each object to be bought may specifically be implemented by the following steps:

determining the cost of acquiring a single inquiry for each object to be bought;

determining the estimated click rate, the estimated exposure and the estimated probability of clicking to an inquiry plate of each object to be bought according to a preset algorithm;

and determining the budget upper limit of each object to be bought according to the cost for obtaining a single inquiry, the estimated click rate, the estimated exposure and the estimated probability of clicking to the inquiry of each object to be bought.

Step 1006, when the bid time of a first one of the at least two to-be-bought objects is detected to come, determining a present bid amount of the first to-be-bought object.

In one or more embodiments of the present description, the first to-be-purchased object is used to represent any one of at least two to-be-purchased objects.

The determination of the bid amount of the first object to be purchased can be realized by the following steps:

obtaining a highest bid corresponding to the first to-be-bought object;

and adding the highest bid corresponding to the first object to be bought and a preset minimum bid amount to obtain the current bid amount of the first object to be bought.

Step 1008, if the current bid amount of the first object to be bought and the sum of the current bid amounts of the at least two objects to be bought both satisfy a preset bid condition, outputting the current bid for the first object to be bought.

In one or more embodiments of the present specification, a sum of the current bid amounts is a sum of the current bid amounts of the at least two to-be-bid objects, and if the current bid amount of the first to-be-bid object does not exceed the budget upper limit corresponding to the first to-be-bid object and the sum of the current bid amounts of the at least two to-be-bid objects does not exceed the total budget upper limit for the current bid, the current bid for the first to-be-bid object is output according to the current bid amount of the first to-be-bid object.

In one or more embodiments of the present disclosure, reasonable allocation of money resources of a user is facilitated by calculating a budget upper limit of a single resource, and only a bid account number of the user is displayed in the bid feedback, and other information about the user belongs to a completely confidential state, thereby ensuring security, reliability, and fairness of the bid.

An embodiment of the present specification further provides a bidding apparatus, as shown in fig. 11, including a third determining module 1102, an obtaining module 1104, a fourth determining module 1106 and a second bidding module 1108.

A third determining module 1102 configured to determine and store selling information of at least two to-be-purchased objects, the selling information including a number and attribute information of each to-be-purchased object;

an obtaining module 1104, configured to obtain the selling information of the at least two objects to be bought, set the total budget upper limit of the current bid for the at least two objects to be bought according to the selling information, and determine the budget upper limit of each object to be bought;

a fourth determining module 1106 configured to determine a present bid amount for a first to-be-bought object of the at least two to-be-bought objects when a bid time of the first to-be-bought object is detected to come;

a second bidding module 1108 configured to output a current bid for the first object to be bought if the current bid amount of the first object to be bought and a sum of the current bid amounts of the at least two objects to be bought both satisfy a preset bidding condition.

In one or more embodiments of the present specification, by setting a budget upper limit for each object to be bought, a problem of wasting user resources can be effectively avoided, and a bidding manner of a combined proxy is used, so that a success rate of buying can be improved.

In one or more embodiments of the present description, the components of the electronic device 1200 include, but are not limited to, the memory 1210 and the processor 1220. The processor 1220 is coupled to the memory 1210 by a bus 1230.

The electronic device 1200 also includes an access device 1240, which access device 1240 may include one or more of any type of network interface, e.g., a Network Interface Card (NIC), wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a global microwave internet access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the present description, the above-mentioned components of the electronic device 1200 and other components not shown in fig. 12 may also be connected to each other, for example, through a bus. It should be understood that the block diagram of the electronic device shown in fig. 12 is for exemplary purposes only and is not intended to limit the scope of the present disclosure. Those skilled in the art may add or replace other components as desired.

The electronic device 1200 may be any type of stationary or mobile electronic device, including a mobile computer or mobile electronic device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), a mobile phone (e.g., smartphone), a wearable electronic device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary electronic device such as a desktop computer or PC. The electronic device 1200 may also be a mobile or stationary server. Processor 1220 may, among other things, perform the steps in the bidding method illustrated in fig. 10.

An embodiment of the present application further provides a computer readable storage medium storing computer instructions, which when executed by a processor, implement the steps of the auction method as described above.

An embodiment of the present application also provides a computer readable storage medium storing computer instructions that, when executed by a processor, implement the steps of the bidding method as described above.

In a typical configuration, an electronic device includes one or more processors, input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by an electronic device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.

As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

Claims

1. A bidding method, comprising:

2. An auction method, comprising:

reading the auction information of the at least two auction objects from the local database, setting the total budget upper limit of the auction for the at least two auction objects according to the auction information, and determining the budget upper limit of each auction object;

3. The method of claim 2, wherein outputting the current bid for the first auction subject if the current bid amount of the first auction subject and the sum of the bid amounts of the current auctions of the at least two auction subjects both satisfy preset bid conditions comprises:

4. The method of claim 2, wherein said determining an upper budget limit for each auction object comprises:

determining the fee for each auction object to acquire a single inquiry;

5. The method of claim 4, wherein the determining the budget upper limit of each auction subject according to the cost of acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability of clicking to an inquiry of each auction subject comprises:

6. The method of claim 2, wherein said determining a present bid amount for said first auction subject comprises:

acquiring a highest auction price corresponding to the first auction object;

7. The method of claim 3, wherein if the current bid amount of the first auction subject does not exceed the budget upper limit corresponding to the first auction subject and the sum of the bid amounts of the current auctions of the at least two auction subjects does not exceed the total budget upper limit of the current auction, outputting the current bid for the first auction subject according to the current bid amount of the first auction subject comprises:

if the total budget upper limit is exceeded, giving up the bidding;

8. The method of claim 3, wherein said outputting a present bid for said first auction subject in accordance with said present bid amount for said first auction subject is further comprised of:

receiving bid feedback, and judging whether to continue bidding according to the bid feedback;

9. The method of claim 8, wherein the bid time comprises an auction start time and a time during an auction that the user is allowed to bid;

10. The method of claim 8, wherein said determining whether to continue bidding based on said feedback comprises:

11. An auction device, comprising:

12. The apparatus of claim 11, wherein the first bidding module is further configured to output the current bid for the first auction subject according to the current bid amount of the first auction subject if the current bid amount of the first auction subject does not exceed the budget upper limit corresponding to the first auction subject and the sum of the bid amounts of the current auctions of the at least two auction subjects does not exceed the total budget upper limit of the current auction.

13. The apparatus of claim 11, wherein the second determining module comprises:

14. The apparatus of claim 11, wherein the processing module comprises:

15. A bidding apparatus, comprising:

16. An auction system, comprising:

an auction server configured to publish an auction object and auction information related to the auction object;

17. The system of claim 16, wherein the client is further configured to determine a cost per auction object to acquire a single inquiry; determining the estimated click rate, the estimated exposure and the estimated probability of clicking to an inquiry plate of each auction object according to a preset algorithm; and multiplying the cost for acquiring a single inquiry, the estimated click rate, the estimated exposure and the estimated probability from click to inquiry, which correspond to each auction object, to obtain the budget upper limit of each auction object.

18. The system of claim 16, wherein the client is further configured to determine whether the current bid amount of the first auction object exceeds an upper budget limit corresponding to the first auction object;

if the total budget upper limit is exceeded, giving up the bidding;

19. An electronic device, comprising:

a memory and a processor;

20. An electronic device, comprising:

a memory and a processor;

21. A computer readable storage medium storing computer instructions which, when executed by a processor, perform the steps of the bidding method of claim 1.

22. A computer readable storage medium storing computer instructions, which when executed by a processor, carry out the steps of the auction method according to any one of claims 2 to 10.