CN111683128A

CN111683128A - Information sending method, device, prejudgment server and storage medium

Info

Publication number: CN111683128A
Application number: CN202010469231.2A
Authority: CN
Inventors: 王平; 谢艳芬
Original assignee: Hanhai Information Technology Shanghai Co Ltd
Current assignee: Hanhai Information Technology Shanghai Co Ltd
Priority date: 2020-05-28
Filing date: 2020-05-28
Publication date: 2020-09-18

Abstract

The disclosure provides an information sending method, an information sending device, a prejudgment server and a storage medium, and belongs to the technical field of internet. The method comprises the following steps: acquiring first marketing information to be sent; according to the information content of the first marketing information, carrying out interception and prejudgment processing on the first marketing information to obtain a target word in the first marketing information, wherein the target word is an intercepted word when the interception and prejudgment processing is carried out on the first marketing information; modifying the target words in the first marketing information to obtain second marketing information; and sending the second marketing message to the first terminal. Through the scheme, the first marketing information is judged in advance before being sent to the first terminal, the first marketing information is responded to be intercepted, the first marketing information is modified, and the second marketing information which is not intercepted is obtained, so that the issued marketing information is prevented from being intercepted by the first terminal, and the exposure rate of the marketing information is improved.

Description

Information sending method, device, prejudgment server and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to an information sending method, an information sending device, a pre-judgment server, and a storage medium.

Background

With the development of internet technology, consumers can conduct online transactions through an internet transaction platform. Accordingly, the merchant may register with the online store in the online trading platform. To increase the exposure of the online shop or goods, the online trading platform may provide marketing services. The related marketing information of the shop or the commodity is sent to the consumer through the marketing service, so that the consumer can know the commodity or the shop through the content of the received marketing information, and the exposure rate of the shop or the commodity is improved.

Disclosure of Invention

The embodiment of the disclosure provides an information sending method, an information sending device, a prejudgment server and a storage medium, and improves the exposure rate of marketing information. The technical scheme is as follows:

in one aspect, an information sending method is provided, and the method includes:

acquiring first marketing information to be sent;

according to the information content of the first marketing information, carrying out interception and prejudgment processing on the first marketing information to obtain a target word in the first marketing information, wherein the target word is an intercepted word when the interception and prejudgment processing is carried out on the first marketing information;

modifying the target words in the first marketing information to obtain second marketing information;

and sending the second marketing message to the first terminal.

In a possible implementation manner, the performing interception prejudgment processing on the first marketing information according to the information content of the first marketing information to obtain a target word in the first marketing information includes:

performing word segmentation processing on the information content of the first marketing information to obtain a plurality of first words corresponding to the first marketing information;

acquiring a target intercepted word lexicon;

and determining a target word in the first marketing message according to the plurality of first segmentation words and the target interception word bank.

In another possible implementation manner, before the modifying the target word in the first marketing message to obtain a second marketing message, the method further includes:

determining the intercepted probability of the first marketing information according to a plurality of first participles corresponding to the first marketing information and the number of the target words;

and in response to the fact that the intercepted probability is not smaller than a preset threshold value, modifying the target words in the first marketing message to obtain a second marketing message.

In another possible implementation manner, the method further includes:

acquiring third marketing information intercepted by a second terminal;

performing word segmentation processing on the information content of the third marketing information to obtain a plurality of second words corresponding to the third marketing information;

for each second participle, modifying the second participle in the third marketing message except the second participle to obtain first test information;

and issuing the first test information to a third terminal, and updating the target intercepting word lexicon according to feedback information of the first test information received by the third terminal.

In another possible implementation manner, the performing word segmentation processing on the information content of the third marketing message to obtain a plurality of second words corresponding to the third marketing message includes:

acquiring a target separating word included in the information content of the third marketing information, wherein the target separating word includes at least two of a neutral word, a separator and a proper noun;

performing word segmentation processing on the information content of the third marketing information by taking the target separation words as segmentation points to obtain a plurality of third separation words;

and filtering the target separation words in the third participles to obtain the second participles.

determining a target word segmentation tool;

and performing word segmentation processing on the information content of the third marketing information through the target word segmentation tool to obtain a plurality of second words.

acquiring at least one target neutral word included in the information content of the third marketing information;

performing word segmentation processing on the information content of the third marketing information at least once by taking a target neutral word as a segmentation point each time to obtain a plurality of fourth words;

and filtering each target neutral word in the fourth participle to obtain the plurality of second participles.

In another possible implementation manner, the method further includes:

determining neutral words in the information content of the third marketing information;

modifying the information content except the neutral word in the information content of the third marketing information to obtain second test information;

and issuing the second test information to a fourth terminal, and updating the target intercepting word lexicon according to feedback information of the second test information received by the fourth terminal.

In another possible implementation manner, the obtaining of the third marketing message intercepted by the second terminal includes:

receiving a first information log reported by a second terminal, wherein the first information log comprises third marketing information intercepted by the second terminal; or,

and receiving a second information log reported by a second terminal, wherein the second information log comprises fourth marketing information received by the second terminal, and determining third marketing information intercepted by the second terminal according to the sent second marketing information and the fourth marketing information.

In another possible implementation manner, the obtaining a target intercepted word bank includes:

acquiring the terminal type of the first terminal;

and acquiring an intercepted word lexicon corresponding to the terminal type according to the terminal type.

issuing the first marketing information to a fifth terminal, and acquiring feedback information of the fifth terminal for receiving the first marketing information, wherein the number of the fifth terminal is less than that of the first terminal;

and in response to the feedback information indicating that the target word is intercepted by the fifth terminal, executing the step of modifying the target word in the first marketing information to obtain second marketing information.

In another possible implementation manner, the modifying the target word in the first marketing message to obtain a second marketing message includes:

replacing the target word in the first marketing message with a neutral word to obtain a second marketing message; or,

sending an interception prejudgment result corresponding to the first marketing information to a sixth terminal, wherein the interception prejudgment result comprises the target word; and receiving second marketing information returned by the sixth terminal, wherein the sixth terminal is a terminal used by a business party corresponding to the first marketing information, and the second marketing information is obtained by modifying a target word in the first marketing information by the business party based on the interception prejudgment result.

In another possible implementation manner, the sending the second marketing message to the first terminal includes:

and sending the second marketing information and the terminal type of the first terminal to an information sending server, wherein the information sending server is used for acquiring the terminal identifier of the first terminal according to the terminal type of the first terminal, and sending the second marketing information to the first terminal according to the terminal identifier of the first terminal.

In another aspect, an information transmitting apparatus is provided, the apparatus including:

the first acquisition module is used for acquiring first marketing information to be sent;

the pre-judgment processing module is used for carrying out interception pre-judgment processing on the first marketing information according to the information content of the first marketing information to obtain a target word in the first marketing information, wherein the target word is an intercepted word when the interception pre-judgment processing is carried out on the first marketing information;

the first modification module is used for modifying the target words in the first marketing information to obtain second marketing information;

and the first sending module is used for sending the second marketing information to the first terminal.

In a possible implementation manner, the prejudgment processing module is further configured to perform word segmentation processing on the information content of the first marketing information to obtain a plurality of first words corresponding to the first marketing information; acquiring a target intercepted word lexicon; and determining a target word in the first marketing message according to the plurality of first segmentation words and the target interception word bank.

In another possible implementation manner, the apparatus further includes:

the first determining module is used for determining the intercepted probability of the first marketing information according to a plurality of first participles corresponding to the first marketing information and the number of the target words;

the first modification module is further configured to modify the target word in the first marketing message to obtain a second marketing message in response to the intercepted probability not being smaller than a preset threshold value.

In another possible implementation manner, the apparatus further includes:

the second acquisition module is used for acquiring third marketing information intercepted by the second terminal;

the word segmentation processing module is used for carrying out word segmentation processing on the information content of the third marketing information to obtain a plurality of second words corresponding to the third marketing information;

the second modification module is used for modifying the second participles except the second participles in the third marketing message to obtain first test information;

and the second sending module is used for issuing the first test information to a third terminal and updating the target intercepted word lexicon according to the feedback information of the first test information received by the third terminal.

In another possible implementation manner, the word segmentation processing module is further configured to obtain a target separation word included in the information content of the third marketing information, where the target separation word includes at least two of a neutral word, a separator, and a proper noun; performing word segmentation processing on the information content of the third marketing information by taking the target separation words as segmentation points to obtain a plurality of third separation words; and filtering the target separation words in the third participles to obtain the second participles.

In another possible implementation manner, the word segmentation processing module is further configured to determine a target word segmentation tool; and performing word segmentation processing on the information content of the third marketing information through the target word segmentation tool to obtain a plurality of second words.

In another possible implementation manner, the word segmentation processing module is further configured to obtain at least one target neutral word included in the information content of the third marketing information; performing word segmentation processing on the information content of the third marketing information at least once by taking a target neutral word as a segmentation point each time to obtain a plurality of fourth words; and filtering each target neutral word in the fourth participle to obtain the plurality of second participles.

In another possible implementation manner, the apparatus further includes:

a second determining module, configured to determine a neutral word in the information content of the third marketing message;

the third modification module is used for modifying the information content except the neutral word in the information content of the third marketing information to obtain second test information;

and the third sending module is used for issuing the second test information to a fourth terminal and updating the target intercepted word lexicon according to the feedback information of the second test information received by the fourth terminal.

In another possible implementation manner, the second obtaining module is further configured to receive a first information log reported by a second terminal, where the first information log includes third marketing information intercepted by the second terminal; or,

the second obtaining module is further configured to receive a second information log reported by a second terminal, where the second information log includes fourth marketing information that the second terminal has received, and determine, according to the sent second marketing information and the fourth marketing information, third marketing information intercepted by the second terminal.

In another possible implementation manner, the pre-judgment processing module is further configured to obtain a terminal type of the first terminal; and acquiring an intercepted word lexicon corresponding to the terminal type according to the terminal type.

In another possible implementation manner, the apparatus further includes:

the fourth sending module is used for issuing the first marketing information to a fifth terminal and acquiring feedback information of the fifth terminal for receiving the first marketing information, wherein the number of the fifth terminal is smaller than that of the first terminal;

the first modifying module is further configured to modify the target word in the first marketing message to obtain a second marketing message in response to the feedback message indicating that the target word is intercepted by the fifth terminal.

In another possible implementation manner, the first modifying module is further configured to replace the target word in the first marketing message with a neutral word to obtain the second marketing message; or,

the first modification module is further configured to send an interception prejudgment result corresponding to the first marketing message to a sixth terminal, where the interception prejudgment result includes the target word; and receiving second marketing information returned by the sixth terminal, wherein the sixth terminal is a terminal used by a business party corresponding to the first marketing information, and the second marketing information is obtained by modifying a target word in the first marketing information by the business party based on the interception prejudgment result.

In another possible implementation manner, the first sending module is further configured to send the second marketing information and the terminal type of the first terminal to an information sending server, where the information sending server is configured to obtain the terminal identifier of the first terminal according to the terminal type of the first terminal, and send the second marketing information to the first terminal according to the terminal identifier of the first terminal.

In another aspect, a look-ahead server is provided, where the look-ahead server includes one or more processors and one or more memories, and at least one instruction is stored in the one or more memories, and the at least one instruction is loaded and executed by the one or more processors to implement the operations performed by the information sending method in the method embodiment of the present disclosure.

In another aspect, a non-transitory computer-readable storage medium is provided, in which at least one instruction is stored, and the at least one instruction is loaded and executed by a processor to implement the operations performed by the information sending method in the method embodiments of the present disclosure.

In the embodiment of the disclosure, first marketing information to be sent is acquired; according to the information content of the first marketing information, carrying out interception prejudgment processing on the first marketing information to obtain a target word in the first marketing information; modifying the target word in the first marketing message to obtain a second marketing message; and sending the second marketing message to the first terminal. Through the scheme, the first marketing information is judged in advance before being sent to the first terminal, the first marketing information is responded to be intercepted, the first marketing information is modified, and the second marketing information which is not intercepted is obtained, so that the issued marketing information is prevented from being intercepted by the first terminal, and the exposure rate of the marketing information is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.

Fig. 1 is a diagram illustrating a system architecture according to an exemplary embodiment of a method for sending information according to an exemplary embodiment of the present disclosure;

fig. 2 is a flow chart illustrating a method of sending information according to an example embodiment;

fig. 3 is a flow chart illustrating a method of sending information according to an example embodiment;

fig. 4 is a flow chart illustrating a method of sending information according to an example embodiment;

fig. 5 is a flow chart illustrating a method of sending information according to an example embodiment;

fig. 6 is a flow chart illustrating a method of sending information according to an example embodiment;

FIG. 7 is a block diagram illustrating an information transmitting apparatus according to an example embodiment;

fig. 8 is a schematic diagram illustrating a structure of a anticipation server according to an exemplary embodiment.

Detailed Description

To make the objects, technical solutions and advantages of the present disclosure more apparent, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Fig. 1 is a diagram illustrating a system architecture according to an exemplary embodiment of a method for sending information according to an exemplary embodiment of the present disclosure. The system architecture comprises a first terminal 101, a marketing server 102, a anticipation server 103, an information sending server 104 and a sixth terminal 105. The sixth terminal 105 is connected with the marketing server 102 through a wireless network, the marketing server 102 is connected with the anticipation server 103 through a wireless network or a data interface, the anticipation server 103 is connected with the information sending server 104 through a wireless network or a data interface, and the information sending server 104 is connected with the first terminal 101 through a wireless network.

The sixth terminal 105 sends the first marketing information to the marketing server 102, the marketing server 102 sends the first marketing information to the prejudgment server 103, and the prejudgment server 103 carries out interception prejudgment on the first marketing information; in response to that the first marketing information is intercepted, the target words intercepted in the first marketing information during the interception prejudgment processing are determined, the first marketing information is modified according to the target words to obtain second marketing information, and the second marketing information is sent to the first terminal 101.

When the anticipation server 103 sends the second marketing message to the first terminal 101, the second marketing message may be sent to the message sending server 104, and the message sending server 104 sends the second marketing message to the first terminal 101.

The sixth terminal 105 and the first terminal 101 may be the same terminal or different terminals, which is not particularly limited in the embodiment of the present disclosure. In addition, the sixth terminal 105 and the first terminal 101 may be a mobile phone, a computer, a tablet computer, a wearable device, or the like.

The anticipation server 103 may be integrated in the marketing server 102, integrated in the information transmission server 104, or may be a server separate from the marketing server 102 and the information transmission server 104. The marketing server 102, the anticipation server 103, and the information transmission server 104 may be one server, or may be a server cluster or a cloud server including a plurality of servers. In the embodiments of the present disclosure, this is not particularly limited.

Fig. 2 is a flow chart illustrating a method of transmitting information according to an exemplary embodiment, as shown in fig. 2, the method of transmitting information comprising the steps of:

step 201: and acquiring first marketing information to be sent.

Step 202: and carrying out interception pre-judgment processing on the first marketing information according to the information content of the first marketing information to obtain a target word in the first marketing information, wherein the target word is an intercepted word when the interception pre-judgment processing is carried out on the first marketing information.

Step 203: and modifying the target word in the first marketing message to obtain a second marketing message.

Step 204: and sending the second marketing message to the first terminal.

acquiring a target intercepted word lexicon;

and determining the target words in the first marketing message according to the plurality of first segmentation words and the target intercepted word bank.

In another possible implementation manner, before the target word in the first marketing message is modified to obtain the second marketing message, the method further includes:

and in response to the intercepted probability not being smaller than a preset threshold value, executing the modification of the target word in the first marketing message to obtain a second marketing message.

In another possible implementation manner, the method further includes:

acquiring third marketing information intercepted by a second terminal;

and issuing the first test information to a third terminal, and updating the target intercepted word lexicon according to feedback information of the first test information received by the third terminal.

taking the target separation word as a segmentation point, and performing word segmentation processing on the information content of the third marketing information to obtain a plurality of third separation words;

determining a target word segmentation tool;

In another possible implementation manner, the method further includes:

and issuing the second test information to a fourth terminal, and updating the target intercepted word lexicon according to feedback information of the second test information received by the fourth terminal.

and receiving a second information log reported by the second terminal, wherein the second information log comprises fourth marketing information received by the second terminal, and determining third marketing information intercepted by the second terminal according to the sent second marketing information and the fourth marketing information.

In another possible implementation manner, the obtaining the target intercepted word bank includes:

acquiring the terminal type of the first terminal;

and acquiring an intercepted word bank corresponding to the terminal type according to the terminal type.

and sending the second marketing information and the terminal type of the first terminal to an information sending server, wherein the information sending server is used for acquiring the terminal identifier of the first terminal according to the terminal type of the first terminal and sending the second marketing information to the first terminal according to the terminal identifier of the first terminal.

Fig. 3 is a flow chart illustrating a method of transmitting information according to an exemplary embodiment, as shown in fig. 3, the method of transmitting information comprising the steps of:

step 301: the prejudgment server acquires first marketing information to be sent.

The first marketing information comprises commodity information of a target commodity to be marketed or shop information of a target shop, and a marketing scheme of the target commodity or the target shop. In the embodiment of the present disclosure, referring to fig. 4, when the marketing server sends the first marketing information to the first terminal, the first marketing information to be sent is obtained, the first marketing information is sent to the prejudging server, and the prejudging server performs interception prejudging processing on the first marketing information. Correspondingly, the process of acquiring the first marketing message to be sent by the anticipation server may be as follows: the pre-judging server acquires first marketing information sent by the marketing server.

The marketing server is a server corresponding to a business party of the internet transaction platform. Correspondingly, the marketing server is used for receiving the marketing request sent by the sixth terminal and determining the marketing strategy for the target shop or the target commodity according to the marketing request. The marketing strategy may be coupon information corresponding to the target product or the target store, or discount information for the target product or the target store, or the like. In one possible implementation manner, the marketing server sets the advertisement content and the skip link of the target shop or the target commodity in the display interface of the internet trading platform, and carries out marketing through the advertisement displayed in the display interface of the internet trading platform of the first terminal. In another possible implementation manner, the marketing server realizes marketing to the target shop or the target commodity by sending the first marketing information to the first terminal. The first marketing message may be a short message, a push message, or other information for delivering content, and in the embodiment of the present disclosure, a specific form of the first marketing message is not particularly limited.

In one possible implementation manner, the first marketing message may be a marketing message generated by the service party using the sixth terminal. Correspondingly, the user edits the first marketing information in the sixth terminal, the edited first marketing information is sent to the marketing server through the marketing request, and the marketing server receives the marketing request and acquires the first marketing information from the marketing request. The sixth terminal is a terminal provided with an internet transaction platform, can register an online shop through the internet transaction platform, and is used for managing the registered online shop through the internet transaction platform. For example, the internet trading platform can be used for realizing the operations of getting on or off shelves of goods in online shops, collecting resources of consumers or requesting marketing of target shops or target goods, and the like. Accordingly, when the sixth terminal determines that the target shop or the target commodity needs to be marketed, a marketing request may be transmitted to the marketing server.

Through the implementation mode, the first marketing information can be directly sent to the marketing server through the sixth terminal by the user, so that the first marketing information can be ensured to better meet the requirements of the user.

In another possible implementation manner, the first marketing message may also be a marketing message generated by the marketing server according to a preset marketing message template. Correspondingly, the marketing server receives a marketing request sent by the sixth terminal, the marketing request carries shop information of a target shop or commodity information and a marketing scheme of a target commodity, and the marketing server generates a template through preset marketing information according to the shop information or the commodity information and the marketing scheme to generate first marketing information.

In the implementation mode, the first marketing information can be generated by the marketing server according to marketing content, user operation is not needed, the first marketing information with a uniform format can be generated, and the first marketing information can be conveniently subjected to interception prejudgment processing in the follow-up process.

The anticipation server and the marketing server can perform data interaction through a data interface or a wireless network. Correspondingly, in a possible implementation manner, in this step, the marketing server sends the first marketing information to the anticipation server through the data interface or the wireless network, and accordingly, the anticipation server may receive the first marketing information sent by the marketing server. In another possible implementation manner, a hijack tool or another packet capturing tool may be set in the anticipation server, and accordingly, in this step, the anticipation server may capture the first marketing information sent by the marketing server to the information sending server through the hijack tool or the other packet capturing tool. In the embodiments of the present disclosure, this is not particularly limited.

After receiving the first marketing message, the anticipation server may directly perform step 302 to perform word segmentation on the first marketing message. The prejudgment server may also determine whether the first marketing information needs to be issued according to the acquired issuing frequency, issuing times and the like of the first marketing information, and execute step 302 only when the first marketing information needs to be issued. Correspondingly, the prejudgment server determines whether to send the first marketing information according to the information content of the first marketing information, and determines that the first marketing information needs to be issued in response to the fact that the first marketing information is not sent; and in response to the first marketing information being issued, the prejudgment server determines the sending times and the sending time interval of the first marketing information, determines the issuing frequency of the first marketing information according to the sending times and the sending time interval, and can determine that the first marketing information needs to be issued when the issuing frequency of the first marketing information is less than the preset issuing frequency or the issuing frequency of the first marketing information is less than the preset issuing frequency.

It should be noted that the process of determining whether the first marketing information needs to be issued according to the issuing frequency, the issuing times, and the like of the first marketing information may also be performed by the marketing server, and the process is similar to the process of determining whether the first marketing information needs to be issued according to the issuing frequency, the issuing times, and the like of the first marketing information by the prejudgment server, and is not described herein again. And when the marketing server determines not to issue the first marketing information, the marketing server does not send the first marketing information to the prejudging server.

In the implementation mode, the prejudgment server determines whether to issue the first marketing information according to the issuing frequency, the issuing times and the like of the first marketing information, and prevents the marketing server from issuing the same first marketing information for multiple times, so that the marketing server can issue effective first marketing information, and information issuing resources are saved.

Step 302: and the prejudging server carries out word segmentation processing on the information content of the first marketing information to obtain a plurality of first words corresponding to the first marketing information.

In the embodiment of the disclosure, the prejudgment server performs word segmentation processing on the information content of the first marketing information according to a preset word segmentation method to obtain a plurality of first words corresponding to the first marketing information. The pre-judging server may perform word segmentation processing on the first marketing information according to punctuation marks, proper nouns, and the like, and the pre-judging server may also perform word segmentation on the information content of the first marketing information through a target word segmentation tool, for example, may perform word segmentation processing on the first marketing information through a word segmentation tool such as a jiba word segmentation tool or an IKAnalyzer (a word segmentation tool). In the embodiment of the present disclosure, the splitting manner of the first marketing message is not particularly limited.

Step 303: the pre-judging server acquires a target intercepting word lexicon.

The target intercepted word bank comprises at least one intercepted word. In a possible implementation manner, the pre-judging server stores a target intercepted word bank, and correspondingly, in this step, the pre-judging server obtains the locally stored target intercepted word bank.

In another possible implementation manner, the pre-judgment server stores a plurality of intercepting word banks, and the intercepting word banks are different intercepting word banks corresponding to different terminal types. Correspondingly, the process of acquiring the target intercepting word bank by the prejudgment server may be as follows: the pre-judging server acquires the terminal type of the first terminal; and acquiring a target intercepted word lexicon corresponding to the terminal type according to the terminal type. The terminal type may be a system type, a brand type, or other model type of the terminal.

In the implementation mode, the pre-judging server determines the corresponding target intercepting word banks according to different terminal types respectively, so that the first marketing information can be pre-judged according to different terminal types in the pre-judging process, and the accuracy of the intercepting pre-judging process on the first marketing information is improved.

In addition, the target intercepting word library can be an intercepting word library stored in the local by the pre-judging server, and can also be an intercepting word library acquired by the pre-judging server from other servers. Responding to the interception word bank acquired by the pre-judging server from other servers by the target interception word bank, sending a word bank acquisition request to other servers by the pre-judging server, wherein the word bank acquisition request carries the terminal type of the first terminal, receiving the word bank acquisition request by other servers, acquiring the target interception word bank corresponding to the terminal type according to the word bank acquisition request, sending the target interception word bank to the pre-judging server, and receiving the target interception word bank by the pre-judging server.

It should be noted that the target intercepting word bank may be one intercepting word bank or a plurality of intercepting word banks. Correspondingly, in response to that the first terminal comprises at least one first terminal and the terminal types corresponding to the at least one first terminal are the same, the target intercepting word bank can be an intercepting word bank; in response to that the first terminal includes a plurality of first terminals and the terminal types corresponding to the plurality of first terminals are different terminal types, the target intercepting word bank may be a plurality of intercepting word banks. In the embodiments of the present disclosure, this is not particularly limited.

The other point to be explained is that the prejudgment server can firstly perform word segmentation processing on the first marketing information and then acquire a target intercepted word bank; the pre-judgment server can also obtain a target blocking word bank and then perform word segmentation processing on the first marketing information; the pre-judgment server can also perform word segmentation processing on the first marketing information and acquire a target intercepting word bank at the same time. That is, the anticipation server may perform step 302 first, and then perform step 303; the anticipation server can also execute step 303 first and then execute step 302; the anticipation server may also execute step 303 and step 303 at the same time, and in the embodiment of the present disclosure, the execution order of step 302 and step 303 is not particularly limited.

Step 304: and the prejudgment server determines the target words in the first marketing message according to the plurality of first segmented words and the target intercepted word bank.

The target word is an intercepted word when the first marketing information is subjected to interception prejudgment processing. Correspondingly, in this step, with continued reference to fig. 4, the prejudgment server compares the participles in the plurality of first participles with the intercepted words in the target intercepted word lexicon, respectively; for each first segmentation, responding to the existence of a word matched with the first segmentation in a target intercepted word bank, and determining the first segmentation as a target word; and determining that the first segmentation word is not the target word in response to the target intercepted word bank having no word matching the first segmentation word.

It should be noted that, in response to the target intercepted word lexicon being a plurality of intercepted word lexicons, the pre-judgment server compares each first segment with the intercepted words in the plurality of intercepted word lexicons. The matching of the words in the target intercepting word bank and the first segmentation means that the words in the target intercepting word bank are the same as or similar to the first segmentation.

In addition, after determining the target word in the plurality of first segmented words, the prejudgment server may directly perform step 305 to modify the target word. After determining the target word in the plurality of first segmented words, the anticipation server may further determine an intercepted probability of the first marketing message according to the target word, and perform step 305 in response to the intercepted probability being greater than a preset threshold. And when the intercepted probability is not greater than a preset threshold value, the first marketing message can be directly sent to the first terminal.

Correspondingly, the process that the prejudgment server determines the intercepted probability of the first marketing message according to the target word may be as follows: and the prejudging server determines the intercepted probability of the first marketing information according to the number of the plurality of first participles and the target words corresponding to the first marketing information. Wherein, the intercepted probability of the first marketing message may be a ratio of the number of the target words to the number of the plurality of first participles. Correspondingly, the greater the number of the target words in the plurality of first participles, the higher the interception probability of the first marketing message corresponding to the plurality of first participles.

It should be noted that, in response to that no participle identical to the intercepted word in the target intercepted word lexicon exists in the plurality of first participles, it is determined that the first marketing message is not intercepted, and the first marketing message may be sent to the first terminal.

Step 305: and the prejudgment server modifies the target word in the first marketing information to obtain second marketing information.

In this step, the anticipation server may modify the target word that may be intercepted in the first marketing message to obtain a second marketing message. The prejudgment server can modify the target words in the first marketing message according to a preset target word modification scheme. The prejudgment server can send the target word to the service party, and the service party modifies the first marketing information to obtain second marketing information.

Correspondingly, in a possible implementation manner, the prejudgment server modifies the target word in the first marketing message according to a preset target word modification scheme to obtain the second marketing message. The prejudgment server can replace the target words in the first marketing message with neutral words. Correspondingly, the pre-judging server can obtain a target neutral word bank, determine neutral words with word meanings similar to those of the target words from the neutral word bank, and replace the target words in the first marketing information with the neutral words to obtain second marketing information. The process of the pre-judgment server for obtaining the target neutral word lexicon is similar to the process of the pre-judgment server for obtaining the target interception word lexicon, and is not repeated here.

The prejudgment server can also separate the target words by adding separators in the target words. The separator may be a space or other punctuation mark, etc. For example, the target word is "ABC", and in this step, the target word may be modified into "a, B, C", etc. by adding separators.

It should be noted that, after the pre-judgment server modifies the first marketing message and obtains the second marketing message, the pre-judgment server may send the second marketing message to the sixth terminal, and send the second marketing message to the first terminal in response to receiving the confirmation sending message of the sixth terminal.

In the implementation mode, the prejudgment server modifies the target words in the first marketing information according to a preset target word modification scheme, so that the prejudgment server can modify the first marketing information which is possibly intercepted into second marketing information which is not intercepted, and the exposure rate of the marketing content corresponding to the first marketing information is ensured.

In another possible implementation manner, the prejudgment server sends the target word to a sixth terminal, and the sixth terminal modifies the first marketing information to obtain the second marketing information. Accordingly, the process may be implemented as the following steps (a1) - (a2), including:

(A1) and the prejudging server sends an interception prejudging result to a sixth terminal corresponding to the first marketing information, wherein the interception prejudging result comprises the target word.

And the prejudgment server generates an interception prejudgment result according to the target words in the first marketing information and sends the interception prejudgment result to the sixth terminal. The prejudgment server can directly send the prejudgment interception result to the sixth terminal, and the prejudgment server can also send the prejudgment interception result to the marketing server, and the marketing server forwards the prejudgment interception result to the sixth terminal. In the embodiments of the present disclosure, this is not particularly limited.

The prejudgment server can also generate, the interception prejudgment result further includes modification prompt information, correspondingly, the prejudgment server can also generate modification prompt information according to the target word in the first marketing information, the modification prompt information is sent to the sixth terminal, the sixth terminal modifies the first marketing information according to the modification prompt information to obtain the second marketing information, and the process can be realized through the following steps (A1-1) - (A1-2), and includes:

(a1-1) the anticipation server generating a modification notice message according to the first marketing message.

In this step, the prejudgment server generates modification prompt information according to the target words detected in the first marketing information. The modification prompt message is used for prompting the service party to modify the first marketing message. In a possible implementation manner, the prejudgment server combines the target words in the first marketing message into the modification prompt message. In another possible implementation manner, the prejudgment server generates a replaceable neutral word according to the target word in the first marketing message, and generates the modification prompt message according to the neutral word.

(a1-2) the anticipation server sends the modification prompt message to the sixth terminal, and receives a second marketing message returned by the sixth terminal.

In this step, the prejudgment server sends the generated modification prompt message to the sixth terminal, and the sixth terminal receives the modification prompt message and modifies the first marketing message according to the modification prompt message. The process of modifying the first marketing information by the sixth terminal according to the modification prompt information is similar to the process of modifying the first marketing information by the sixth terminal according to the interception prejudgment result, and is not repeated herein.

In the implementation manner, the first marketing information is modified by generating the modification prompt information, so that the sixth terminal can modify the first marketing information according to the modification prompt information, the user can modify the first marketing information according to the modification suggestion, and the modification efficiency of the user on the first marketing information is improved.

(A2) And the prejudging server receives second marketing information returned by the sixth terminal, wherein the second marketing information is obtained by modifying the target word in the first marketing information by the service party based on the interception prejudging result.

And after the pre-judging server sends the interception pre-judging result to the sixth terminal, the sixth terminal modifies the first marketing information to obtain second marketing information, and sends the second marketing information to the pre-judging server, and the pre-judging server receives the second marketing information returned by the sixth terminal.

The sixth terminal can modify the first marketing message in the same modification mode as that of the prejudgment server. The sixth terminal can also receive the modification operation of the first marketing information by the user, and modify the first marketing information based on the modification operation to obtain the second marketing information.

In the implementation mode, the prejudgment server sends the interception prejudgment result of the first marketing information to the sixth terminal, and the sixth terminal modifies the first marketing information, so that the modified second marketing information can better meet the requirements of users.

In addition, the prejudgment server can also send the prejudgment interception result to the marketing server, and the marketing server modifies the first marketing information, wherein the process of modifying the first marketing information by the marketing server is similar to the process of modifying the first marketing information by the prejudgment server, and is not repeated herein.

After the sixth terminal finishes modifying the first marketing information, the modified first marketing information can be continuously sent to the prejudging server for prejudging. The marketing server can also directly send the modified first marketing information to the information sending server, and the information sending server sends the modified second marketing information to at least one first terminal.

It should be noted that, in response to that the interception probability of the first marketing message of the anticipation server is not less than the preset threshold, step 305 may be directly performed to modify the first marketing message. The pre-judgment server may also perform small-traffic issuing on the first marketing information, perform interception verification on the target word in the first marketing information, perform step 305 only in response to that the first marketing information is intercepted when the first marketing information is issued with small traffic, determine a pre-judgment error in response to that the first marketing information is not intercepted when the first marketing information is issued with small traffic, and directly send the first marketing information to the first terminal. The process that the prejudgment server issues the first marketing information at a small flow rate may be: the prejudgment server issues the first marketing information to a fifth terminal, feedback information of the fifth terminal for receiving the first marketing information is obtained, and the number of the fifth terminal is smaller than that of the first terminal; responding to the feedback information indicating that the target word is intercepted by the fifth terminal, and executing step 305; and in response to the feedback information indicating that the target word is not intercepted by the fifth terminal, sending first marketing information to the first terminal. The type of the fifth terminal is the same as that of the first terminal, and the number of the fifth terminals is smaller than that of the first terminals.

In the implementation mode, before the pre-judgment server modifies the first marketing information, the target words in the first marketing information are verified through low-flow issuing, so that misjudgment of the target words in the first marketing information is prevented, and the operation flow caused by modification of the first marketing information due to misjudgment is prevented from being complicated.

Step 306: and the prejudgment server sends the second marketing information to the first terminal.

In a possible implementation manner, the prejudgment server may obtain a terminal identifier of at least one first terminal corresponding to the terminal type; and sending the second marketing message to the at least one first terminal according to the terminal identification of the at least one first terminal. In another possible implementation manner, the anticipation server sends the second marketing message to the information sending server, and the information sending server sends the second marketing message to the at least one first terminal. Accordingly, the process may be: and the prejudgment server sends the second marketing information and the terminal type of the first terminal to an information sending server, and the information sending server is used for acquiring the terminal identifier of the first terminal according to the terminal type of the first terminal and sending the second marketing information to the first terminal according to the terminal identifier of the first terminal.

The information sending server stores at least one terminal identification of the terminal and the corresponding relation between the terminal identification and the terminal type. And responding to the issue of the second marketing information to at least one first terminal, the information sending server obtains the terminal identification of at least one first terminal corresponding to the terminal type, and sends the second marketing information to at least one first terminal according to the terminal identification of the at least one first terminal. The information sending server may send information through an information sending service, where the information sending service may be a search-cms-service (content management lookup service), a promotion-service (promotion service), a cms-market-service (content management market service), and the like.

In the implementation mode, the prejudgment server sends the second marketing information to the at least one first terminal through the information sending server, so that the terminal identification and the terminal type of the first terminal do not need to be stored in the prejudgment server, and the requirement on the prejudgment server is reduced.

In this disclosure, the prejudgment server may further update the intercepted word bank corresponding to the at least one second terminal according to whether the delivered second marketing information is intercepted by the at least one second terminal. Correspondingly, the prejudgment server analyzes the third marketing information, responds to the third marketing information including the interception words in the interception word bank, and does not update the interception word bank corresponding to the terminal type of the second terminal. And responding to the third marketing information without the interception words in the interception word bank, analyzing the third marketing information, determining new interception words according to the third marketing information, and updating the interception word bank corresponding to the terminal type of the second terminal according to the new interception words. The at least one second terminal is a terminal with an information log reporting function in the at least one first terminal. Accordingly, fig. 5 is a flow chart illustrating a method for sending information according to an exemplary embodiment, as shown in fig. 5, the method for sending information includes the following steps:

step 501: and the prejudgment server acquires the third marketing information intercepted by the second terminal.

In this step, referring to fig. 4 and fig. 6, the anticipation server may receive an information log reported by the second terminal, and determine, according to the information log pair, a third marketing information intercepted by the second terminal. The information log may include information content, terminal identification, information reception time, and the like, among others. With continued reference to fig. 4, the second terminal may generate an information log according to the received information or the intercepted information when receiving the information or intercepting the information. The second terminal may also periodically generate an information log according to the information received or intercepted in the generation period. The generation period may be set as needed, and is not particularly limited in the embodiment of the present disclosure. For example, the generation period may be 10min, 30min, 60min, or the like. The second terminal may further start the target application program, and according to an information log corresponding to information received by the target terminal in a target duration before the target application program is started, where the target application program is an application program having an information log generation function, and the target duration may be any duration, which is not specifically limited in the embodiment of the present disclosure. For example, the target time period may be 10min, 30min, 60min, or the like. In addition, the second terminal may report the information log to the anticipation server after generating the information log, and the second terminal may further store the generated information log in a log database, and the anticipation server may obtain the information log from the log database.

The information log may include the intercepted third marketing information, and the information log may also include information received by the second terminal, which is not specifically limited in the embodiment of the present disclosure. Correspondingly, in a possible implementation manner, the prejudgment server receives a first information log reported by the second terminal, where the first information log includes third marketing information intercepted by the second terminal. Correspondingly, the second terminal monitors the mailbox content of the intercepted mailbox, and generates a first information log according to the third marketing information in the intercepted mailbox. In another possible implementation manner, a second information log reported by a second terminal is received, where the second information log includes fourth marketing information that the second terminal has received, and third marketing information intercepted by the second terminal is determined according to the sent second marketing information and the fourth marketing information. Correspondingly, the second terminal monitors the information content in the receiving box and generates a second information log according to the received fourth marketing information.

It should be noted that, referring to fig. 6, the target application in the second terminal may further obtain a terminal identifier and a terminal type of the second terminal, generate a corresponding relationship between the terminal identifier and the terminal type according to the terminal identifier and the terminal type, and report the corresponding relationship between the terminal identifier and the terminal type to the pre-judgment server. So that the prejudgment server can determine the terminal type of the second terminal according to the corresponding relation between the terminal identification and the terminal type, and further determine a target intercepting word lexicon corresponding to the terminal type.

Step 502: and the prejudging server carries out word segmentation processing on the information content of the third marketing information to obtain a plurality of second words corresponding to the third marketing information.

The pre-judging server can perform word segmentation processing on the information content of the third marketing information through different word segmentation modes. In a first implementation manner, the anticipation server may perform word segmentation processing on the information content of the third marketing message by using a target separation word in the third marketing message, and accordingly, the process may be implemented by the following steps (a1) - (A3), including:

(A1) and the prejudgment server acquires the target separating words included in the information content of the third marketing information.

Wherein the target separator word comprises at least two of a neutral word, a separator and a proper noun. The pre-judgment server can obtain a neutral word lexicon corresponding to the terminal type corresponding to the second terminal, and determine a neutral word in the third marketing information, which is the same as the neutral word in the neutral word lexicon, as a target separation word. Or, a separator such as a punctuation mark in the third marketing message is determined, and the separator is used as a target separator word. Or, determining a preset proper noun word bank, and determining a noun in the third marketing message, which is the same as a proper noun in the proper noun word bank, as a target separating word.

(A2) And the prejudgment server performs word segmentation processing on the information content of the third marketing information by taking the target separation word as a segmentation point to obtain a plurality of third separation words.

In this step, the prejudgment server segments the place with the target separating word in the third marketing message. For example, the third marketing message includes a character string "An 1Bn2C, D", where n1 and n2 are neutral words and "are separators, and a plurality of third segmented words obtained by segmenting words according to the target segmented word are" a "," n1 "," B "," n2 "," C "," D ".

(A3) The pre-judging service filters the target separation word in the third segmentation words to obtain the second segmentation words.

In this step, the prejudgment server filters out words corresponding to the positions of the segmentation points in the third segmentation words to obtain a plurality of second segmentation words. For example, the third marketing message includes a character string "An 1Bn2C, D", where n1 and n2 are neutral words and "are separators, and a plurality of third segmentations obtained by segmenting according to the target segmentation word are" a "," n1 "," B "," n2 "," C ",", ",",and "D", and the target segmentation word is filtered, and "n 1", "n 2", and ",", in the target segmentation word are deleted, and a plurality of second segmentations are "a", "B", "C", and "D".

In this implementation manner, the target division word is used as a division point to divide the third marketing information to obtain a plurality of second segmentation words, so that the issuing test is performed according to the plurality of second segmentation words, a new interception word in the third marketing information is determined, and the target interception word bank is updated. In addition, the target separation words in the word segmentation process are filtered, so that the target separation words do not exist in the second word segmentations, the known target separation words such as neutral words are prevented from being tested when the test is issued, and the test burden is reduced.

In a second implementation manner, the prejudge server performs word segmentation processing on the third marketing message according to the target word segmentation tool, and the process may be implemented by the following steps (B1) - (B2), including:

(B1) the prejudgment server determines a target word segmentation tool.

The target word segmentation tool may be any word segmentation tool, for example, the target word segmentation tool may be a segmentation tool such as a segmentation of a Chinese character, IKAnalyzer, or the like.

(B2) And the prejudgment server carries out word segmentation processing on the information content of the third marketing information through the target word segmentation tool to obtain a plurality of second word segmentations.

In this step, the prejudgment server may perform word segmentation processing on the third marketing information according to a preset target word segmentation tool to obtain a plurality of second words.

In addition, after the pre-judging server performs word segmentation processing on the information content in the third marketing information through the target word segmentation tool, the word segmentation result according to the target neutral word bank can be filtered, and neutral words in the word segmentation result are deleted to obtain a plurality of second words.

In the implementation manner, the third marketing information is subjected to word segmentation processing through the target word segmentation tool to obtain a plurality of second words, so that the issuing test is performed according to the plurality of second words, a new intercepted word in the third marketing information is determined, and the target intercepted word bank is updated.

In a third implementation manner, the prejudgment server performs word segmentation processing once according to each neutral word in the third marketing message to obtain a plurality of second word segmentations, and the process can be implemented by the following steps (C1) - (C3), including:

(C1) and the prejudgment server acquires at least one target neutral word included in the information content of the third marketing information.

The pre-judgment server can obtain a neutral word lexicon corresponding to the terminal type corresponding to the second terminal, and determine a neutral word in the third marketing information, which is the same as the neutral word in the neutral word lexicon, as a target neutral word.

(C2) And the prejudgment server performs word segmentation processing on the information content of the third marketing information at least once by taking a target neutral word as a segmentation point every time to obtain a plurality of fourth words.

In this step, the prejudgment server performs word segmentation on the third marketing information according to the target neutral word in the third marketing information to obtain a plurality of fourth word segments. For example, the character string "An 1Bn 2C" in the second marketing message, where n1 and n2 are neutral words, is segmented according to n1 and n2, and the obtained fourth segments are "a", "n 1", "Bn 2C", "An 1B", "n 2", and "C".

(C3) And the pre-judging server filters the neutral words of each target central word in the fourth participles to obtain the second participles.

The anticipation server may further perform deduplication processing on a plurality of fourth participles corresponding to the third marketing message, for example, if "n 1", "n 2", "a" and "C" included in the plurality of fourth participles "a", "n 1", "Bn 2C", "An 1B", "n 2" and "C" are neutral words, then "Bn 2C" and "An 1B" are used as the second participles.

In the implementation mode, the third marketing information is segmented once through each neutral word, so that the participles with longer characters can be obtained, the second participles are new participles when the issuing test is carried out, the tested participles are prevented from being tested again, and the issuing test efficiency is improved.

Step 503: and the prejudgment server modifies the second participles except the second participles in the third marketing message to obtain first test information.

In this step, the prejudgment server may generate the first test information according to each second word segmentation. In a possible implementation manner, the prejudgment server deletes the second participles except the selected second participle to obtain the first test information. In another possible implementation manner, the prejudgment server replaces the second participles except the selected second participle to obtain the first test information. Correspondingly, the pre-judging server replaces other second participles in the second participles with neutral words in a neutral word bank to obtain first test information; the prejudgment server can also replace other participles in the second participles with special symbols, and when the special symbols can be punctuation symbols, space symbols or numbers and the like; the pre-judging server may further add a separator to each second participle of other second participles in the plurality of second participles, and separate the other second participles.

In the implementation mode, the participles in the second participles are replaced, so that the semantics of the second participles are reserved to the maximum extent, and the accuracy of the test is ensured.

Step 504: and the prejudgment server issues the first test information to a third terminal, and updates the target interception word lexicon according to feedback information of the first test information received by the third terminal.

In this step, referring to fig. 4, the prejudgment server issues the test information to the third terminal, and determines whether the third terminal intercepts the first test information. The third terminal is a terminal for issuing a test, and the third terminal may send feedback information to the prejudgment server, where the feedback information is used to indicate whether the third terminal intercepts the first test information. The third terminal may be one terminal, or may be at least two terminals, which is not specifically limited in this disclosure.

Continuing to refer to fig. 4, in response to that the feedback information indicates that the first test information is intercepted, the prejudgment server determines that the second participle is a new intercepted word, adds the second participle to a corresponding target intercepted word lexicon, and completes updating of the target intercepted word lexicon. The prejudgment server can directly add the new interception word to a stored target interception word bank. The pre-judgment server can also obtain a terminal identifier of the third terminal, determine the terminal type of the third terminal according to the terminal identifier of the third terminal, determine a target intercepted word lexicon corresponding to the terminal type according to the terminal type of the third terminal, and add the new intercepted word to the target intercepted word lexicon. And in response to that the third terminals are at least two third terminals, updating the target intercepted word bank corresponding to each third terminal according to the feedback information of each third terminal.

In the implementation mode, the prejudgment server determines the terminal type of the third terminal according to the terminal identifier of the third terminal, so that the target intercepted word lexicon corresponding to the terminal type is determined, the target intercepted word lexicon is updated, and the accuracy of the intercepted words in the target intercepted word lexicon is ensured.

In response to the feedback information indicating that the first test information is not intercepted, the prejudgment server may update the neutral word bank according to the second word segmentation. The process of updating the neutral word bank by the pre-judging server is similar to the process of updating the intercepted word bank by the pre-judging server, and is not described herein again.

In addition, in response to the feedback information indicating that the first test information is not intercepted, the prejudgment server may perform word segmentation processing on the third marketing information again. Correspondingly, the prejudgment server reselects a word segmentation mode different from the last word segmentation mode from the three word segmentation modes in the step 503, performs word segmentation processing and issuing test in the word segmentation processing mode until a new intercepted word in the third marketing message is determined. Namely, the prejudgment server re-executes step 503 and step 504 to determine a new interception word.

In the implementation mode, different word segmentation modes are used in a circulating mode to perform word segmentation processing and issuing test on the third marketing information, so that a new intercepted word in the third marketing information can be determined through the different word segmentation modes, the probability of misjudgment is reduced, and the accuracy of determining the intercepted word is improved.

And when the new interception word is not determined through any word segmentation processing mode, the third marketing message can be manually identified to determine the new interception word.

In addition, the prejudgment server can also carry out re-judgment on the neutral words in the third marketing information, and determine whether new intercepting words exist in the neutral words corresponding to the third marketing information. Accordingly, the process can be realized by the following steps (1) to (3), including:

(1) the anticipation server determines neutral words in the information content of the third marketing message.

The pre-judging server can obtain a target neutral word bank, and compares the central words in the target neutral word bank with the third marketing information to determine the neutral words in the third marketing information. The process of the pre-judgment server for obtaining the target neutral word lexicon is similar to the process of the pre-judgment server for obtaining the target interception word lexicon, and is not repeated here.

(2) And the prejudgment server modifies the information content except the neutral word in the information content of the third marketing information to obtain second test information.

This step is similar to step 503 and will not be described herein again.

(3) And the prejudgment server issues the second test information to a fourth terminal, and updates the target interception word lexicon according to the feedback information of the second test information received by the fourth terminal.

This step is similar to step 504 and will not be described herein.

It should be noted that, in response to a new intercepted word existing in the neutral words of the third marketing message, the target intercepted word thesaurus is updated, and meanwhile, the neutral word thesaurus corresponding to the fourth terminal is also updated according to the neutral word, and accordingly, the neutral word in the neutral word thesaurus is deleted.

The pre-judging server can directly delete the neutral words corresponding to the new interception words in the target neutral word bank. The pre-judgment server may also determine the terminal type of the fourth terminal according to the terminal identifier of the fourth terminal, determine a target neutral word lexicon according to the terminal type of the fourth terminal, and delete the neutral word corresponding to the new interception word in the target neutral word lexicon.

In the implementation manner, by verifying the neutral words in the third marketing message again, the exposure rate reduction caused by interception of the marketing message due to the contained neutral words is prevented.

In the embodiment of the disclosure, the third marketing information intercepted by the second terminal is obtained; performing word segmentation processing on the information content of the third marketing information to obtain a plurality of second words corresponding to the third marketing information; for each second participle, modifying the second participle in the third marketing message except the second participle to obtain first test information; and issuing the first test information to a third terminal, and updating the target intercepted word lexicon according to feedback information of the first test information received by the third terminal. By the method, the intercepting word bank can be updated through the acquired third marketing information, so that the intercepting word bank is continuously updated, and the correctness of the intercepting words in the intercepting word bank is ensured.

Fig. 7 is a block diagram illustrating an information transmitting apparatus according to an exemplary embodiment, as shown in fig. 7, the information transmitting apparatus including:

a first obtaining module 701, configured to obtain a first marketing message to be sent;

a prejudgment processing module 702, configured to perform interception prejudgment processing on the first marketing information according to information content of the first marketing information, to obtain a target word in the first marketing information, where the target word is an intercepted word when the interception prejudgment processing is performed on the first marketing information;

a first modifying module 703, configured to modify the target word in the first marketing message to obtain a second marketing message;

a first sending module 704, configured to send the second marketing message to the first terminal.

In a possible implementation manner, the pre-judging processing module 702 is further configured to perform word segmentation processing on the information content of the first marketing information to obtain a plurality of first words corresponding to the first marketing information; acquiring a target intercepted word lexicon; and determining the target words in the first marketing message according to the plurality of first segmentation words and the target intercepted word bank.

In another possible implementation manner, the apparatus further includes:

the first modifying module 703 is further configured to modify the target word in the first marketing message to obtain a second marketing message in response to the intercepted probability being not less than a preset threshold.

In another possible implementation manner, the apparatus further includes:

and the second sending module is used for issuing the first test information to a third terminal and updating the target intercepted word bank according to the feedback information of the first test information received by the third terminal.

In another possible implementation manner, the word segmentation processing module is further configured to obtain a target separation word included in the information content of the third marketing information, where the target separation word includes at least two of a neutral word, a separator, and a proper noun; taking the target separation word as a segmentation point, and performing word segmentation processing on the information content of the third marketing information to obtain a plurality of third separation words; and filtering the target separation words in the third participles to obtain the second participles.

In another possible implementation manner, the word segmentation processing module is further configured to obtain at least one target neutral word included in the information content of the third marketing message; performing word segmentation processing on the information content of the third marketing information at least once by taking a target neutral word as a segmentation point each time to obtain a plurality of fourth words; and filtering each target neutral word in the fourth participle to obtain the plurality of second participles.

In another possible implementation manner, the apparatus further includes:

and the third sending module is used for issuing the second test information to the fourth terminal and updating the target intercepted word bank according to the feedback information of the second test information received by the fourth terminal.

the second obtaining module is further configured to receive a second information log reported by the second terminal, where the second information log includes fourth marketing information that the second terminal has received, and determine, according to the sent second marketing information and the fourth marketing information, third marketing information intercepted by the second terminal.

In another possible implementation manner, the pre-judgment processing module 702 is further configured to obtain a terminal type of the first terminal; and acquiring an intercepted word bank corresponding to the terminal type according to the terminal type.

In another possible implementation manner, the apparatus further includes:

the fourth sending module is used for sending the first marketing information to the fifth terminal and obtaining feedback information of the fifth terminal for receiving the first marketing information, wherein the number of the fifth terminal is smaller than that of the first terminal;

the first modifying module 703 is further configured to modify the target word in the first marketing message to obtain a second marketing message in response to that the feedback message indicates that the target word is intercepted by the fifth terminal.

In another possible implementation manner, the first modifying module 703 is further configured to replace the target word in the first marketing message with a neutral word to obtain the second marketing message; or,

the first modifying module 703 is further configured to send an interception prejudging result corresponding to the first marketing message to the sixth terminal, where the interception prejudging result includes the target word; and receiving second marketing information returned by the sixth terminal, wherein the sixth terminal is a terminal used by a business party corresponding to the first marketing information, and the second marketing information is obtained by modifying a target word in the first marketing information by the business party based on the interception prejudgment result.

In another possible implementation manner, the first sending module 704 is further configured to send the second marketing information and the terminal type of the first terminal to an information sending server, where the information sending server is configured to obtain the terminal identifier of the first terminal according to the terminal type of the first terminal, and send the second marketing information to the first terminal according to the terminal identifier of the first terminal.

It should be noted that: the information transmitting apparatus provided in the above embodiment is only illustrated by dividing the functional modules in the information transmission, and in practical applications, the function distribution may be completed by different functional modules according to needs, that is, the internal structure of the terminal is divided into different functional modules to complete all or part of the functions described above. In addition, the information sending apparatus provided in the above embodiment and the information sending method embodiment belong to the same concept, and specific implementation processes thereof are described in the method embodiment, and are not described herein again.

Fig. 8 is a schematic structural diagram of a anticipation server 800, which may generate relatively large differences due to different configurations or performances, and may include one or more processors (CPUs) 801 and one or more memories 802, where the memory 802 stores at least one instruction, and the at least one instruction is loaded and executed by the processors 801 to implement the information sending method provided by the foregoing method embodiments. Certainly, the anticipation server 800 may further have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input and output, and the anticipation server 800 may further include other components for implementing the functions of the device, which is not described herein again.

In an exemplary embodiment, a computer-readable storage medium is further provided, where at least one instruction is stored in the computer-readable storage medium, and the at least one instruction is loaded and executed by a server, so as to implement the information sending method in the foregoing embodiments. The computer readable storage medium may be a memory. For example, the computer-readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory), a CD-ROM (Compact Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, and the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The above disclosure is intended to cover alternative embodiments of the disclosure, and not to limit the disclosure to the particular forms disclosed, but on the contrary, the intention is to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the disclosure.

Claims

1. An information sending method, characterized in that the method comprises:

acquiring first marketing information to be sent;

and sending the second marketing message to the first terminal.

2. The method of claim 1, wherein the intercepting prejudgment processing on the first marketing message according to the message content of the first marketing message to obtain the target word in the first marketing message comprises:

acquiring a target intercepted word lexicon;

3. The method of claim 2, wherein before modifying the target word in the first marketing message to obtain a second marketing message, the method further comprises:

4. The method of claim 2, further comprising:

acquiring third marketing information intercepted by a second terminal;

5. The method of claim 4, wherein the performing word segmentation on the information content of the third marketing message to obtain a plurality of second words corresponding to the third marketing message comprises:

6. The method of claim 4, wherein the performing word segmentation on the information content of the third marketing message to obtain a plurality of second words corresponding to the third marketing message comprises:

determining a target word segmentation tool;

7. The method of claim 4, wherein the performing word segmentation on the information content of the third marketing message to obtain a plurality of second words corresponding to the third marketing message comprises:

8. The method according to any one of claims 2 or 4, further comprising:

9. The method of claim 2, wherein obtaining the target thesaurus of intercepted words comprises:

acquiring the terminal type of the first terminal;

10. The method of claim 1, wherein before modifying the target word in the first marketing message to obtain a second marketing message, the method further comprises:

11. The method of claim 1, wherein modifying the target word in the first marketing message to obtain a second marketing message comprises:

12. The method of claim 1, wherein said sending the second marketing message to the first terminal comprises:

13. An information transmission apparatus, characterized in that the apparatus comprises:

14. A look-ahead server, comprising one or more processors and one or more memories having stored therein at least one instruction, the at least one instruction being loaded and executed by the one or more processors to perform operations performed by the information sending method of any one of claims 1 to 12.

15. A non-transitory computer-readable storage medium having stored therein at least one instruction, which is loaded and executed by a processor to perform operations performed by the information transmitting method according to any one of claims 1 to 12.