CN111654500A - Multi-dimensional website reliability detection method and device and computer equipment - Google Patents
Multi-dimensional website reliability detection method and device and computer equipment Download PDFInfo
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- CN111654500A CN111654500A CN202010502751.9A CN202010502751A CN111654500A CN 111654500 A CN111654500 A CN 111654500A CN 202010502751 A CN202010502751 A CN 202010502751A CN 111654500 A CN111654500 A CN 111654500A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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Abstract
The application relates to a method, a system, computer equipment and a storage medium for detecting the credibility of a multi-dimensional website. The method comprises the steps of obtaining a social dimension value and a physical dimension value of a website, wherein the social dimension value is related to the social public reliability of the website, the physical dimension value is related to the network topology of the website, and the social dimension value and the physical dimension value are respectively normalized and then added to determine the reliability of the website; and a credibility main body is introduced in the credibility calculation of the website through a social dimension value and a physical dimension value, so that the website credibility which is more comprehensive and has higher accuracy is obtained.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a method and an apparatus for detecting credibility of a multidimensional website, a computer device, and a storage medium.
Background
With the development of internet technology and the popularization of the internet, when a user acquires a website address of a certain website through various ways, whether the website is an official website or a reliable website without harm cannot be ensured. For example, a user may search a government service website, find a plurality of related sites through search engine keywords, and simply depend on the website domain name or website title, the user cannot determine whether the website is the target website of the user. As another example, for an unknown website obtained from a social networking site or recommended by a friend, the user cannot tell whether the website is trustworthy. If the user accesses wrong websites and harmful websites because the websites are judged to be credible by mistake, the time of the user is delayed, and even the personal privacy and property safety of the user are threatened seriously.
In the related art, reliability determination is generally performed according to network characteristics of a website, such as the number of times of reference, the degree of attention, the click volume, and the like. However, the network data concerned in the related art has various possibilities of counterfeiting, and therefore, the detection of the reliability of the website has a problem of low accuracy.
Aiming at the problem of low reliability detection accuracy of websites in the related art, no effective solution is provided at present.
Disclosure of Invention
In view of the foregoing, it is desirable to provide a method, an apparatus, a computer device, and a storage medium for detecting credibility of a multidimensional website.
According to one aspect of the invention, a method for detecting the credibility of a multi-dimensional website is provided, which comprises the following steps:
the method comprises the steps of obtaining a social dimension value and a physical dimension value of a website, wherein the social dimension value is related to social public reliability of the website, and the physical dimension value is related to network topology of the website;
and adding the social dimension value and the physical dimension value to determine the credibility of the website.
In one embodiment, the obtaining the social dimension value of the website includes:
determining a social influence value of the website according to the number of times that the website is quoted by a credible subject;
determining an authentication value of the website according to the authentication information of the website;
determining a credit value of the website according to the credit information of the owner of the website;
and respectively normalizing the social influence value, the authentication value and the credit value and then adding the normalized social influence value, the authentication value and the credit value to determine the social dimension value of the website.
In one embodiment, the acquiring the physical dimension value includes:
determining a topological value of the website according to the topological structure of the website;
determining a position correlation value of the website according to the position of the website server and a service area of the website;
and respectively normalizing the topology value and the position correlation value and then adding the normalized topology value and the position correlation value to determine a physical dimension value of the website.
In one embodiment, after the obtaining the social dimension value and the physical dimension value of the website, the method further includes:
acquiring a network dimension value of a website, wherein the network dimension value is related to the network propagation degree of the website and the website content;
and adding the social dimension value, the network dimension value and the physical dimension value to determine the credibility of the website.
In one embodiment, the obtaining the network dimension value of the website includes:
determining a network propagation value of the website according to the number of the sites which quote the website;
determining the content value of the website according to the service content provided by the website;
determining a link related value of the website according to a link address in the website;
and respectively normalizing the network propagation value, the content value and the link correlation value and then adding the normalized values to determine a network dimension value of the website.
In one embodiment, the determining the credibility of the website according to the social dimension value, the network dimension value and the physical dimension value comprises:
and performing weighted calculation according to the social dimension value, a first weight, the network dimension value, a second weight, the physical dimension value and a third weight to determine the credibility of the website, wherein the first weight corresponds to the social dimension value, the second weight corresponds to the network dimension value, the third weight corresponds to the physical dimension value, the first weight is greater than the second weight, and the second weight is greater than the third weight.
According to another aspect of the present invention, there is also provided a multidimensional website credibility detecting apparatus, the apparatus comprising:
the acquisition module is used for acquiring a social dimension value, a network dimension value and a physical dimension value of a website, wherein the social dimension value is related to the social public reliability of the website, the network dimension value is related to the network propagation degree of the website and the website content, and the physical dimension value is related to the network topology of the website;
and the fusion module is used for adding the social dimension value, the network dimension value and the physical dimension value to determine the credibility of the website.
In one embodiment, the fusion module is further configured to perform a weighted calculation according to the social dimension value, a first weight, the network dimension value, a second weight, the physical dimension value, and a third weight, and determine the credibility of the website, where the first weight corresponds to the social dimension value, the second weight corresponds to the network dimension value, the third weight corresponds to the physical dimension value, the first weight is greater than the second weight, and the second weight is greater than the third weight.
According to another aspect of the present invention, there is also provided a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the following steps when executing the computer program:
the method comprises the steps of obtaining a social dimension value and a physical dimension value of a website, wherein the social dimension value is related to social public reliability of the website, and the physical dimension value is related to network topology of the website;
and adding the social dimension value and the physical dimension value to determine the credibility of the website.
In one embodiment, the processor, when executing the computer program, performs the steps of:
determining a social influence value of the website according to the number of times that the website is quoted by a credible subject;
determining an authentication value of the website according to the authentication information of the website;
determining a credit value of the website according to the credit information of the owner of the website;
and respectively normalizing the social influence value, the authentication value and the credit value and then adding the normalized social influence value, the authentication value and the credit value to determine the social dimension value of the website.
In one embodiment, the processor, when executing the computer program, performs the steps of:
determining a topological value of the website according to the topological structure of the website;
determining a position correlation value of the website according to the position of the website server and a service area of the website;
and respectively normalizing the topology value and the position correlation value and then adding the normalized topology value and the position correlation value to determine a physical dimension value of the website.
In one embodiment, the processor, when executing the computer program, performs the steps of:
acquiring a network dimension value of a website, wherein the network dimension value is related to the network propagation degree of the website and the website content;
and adding the social dimension value, the network dimension value and the physical dimension value to determine the credibility of the website.
In one embodiment, the processor, when executing the computer program, implements the following steps:
determining a network propagation value of the website according to the number of the sites which quote the website;
determining the content value of the website according to the service content provided by the website;
determining a link related value of the website according to a link address in the website;
and respectively normalizing the network propagation value, the content value and the link correlation value and then adding the normalized values to determine a network dimension value of the website.
In one embodiment, the processor, when executing the computer program, implements the following steps:
and performing weighted calculation according to the social dimension value, a first weight, the network dimension value, a second weight, the physical dimension value and a third weight to determine the credibility of the website, wherein the first weight corresponds to the social dimension value, the second weight corresponds to the network dimension value, the third weight corresponds to the physical dimension value, the first weight is greater than the second weight, and the second weight is greater than the third weight.
According to another aspect of the present invention, there is also provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of:
the method comprises the steps of obtaining a social dimension value and a physical dimension value of a website, wherein the social dimension value is related to social public reliability of the website, and the physical dimension value is related to network topology of the website;
and adding the social dimension value and the physical dimension value to determine the credibility of the website.
In one embodiment, the computer program when executed by a processor implements the steps of:
determining a social influence value of the website according to the number of times that the website is quoted by a credible subject;
determining an authentication value of the website according to the authentication information of the website;
determining a credit value of the website according to the credit information of the owner of the website;
and respectively normalizing the social influence value, the authentication value and the credit value and then adding the normalized social influence value, the authentication value and the credit value to determine the social dimension value of the website.
In one embodiment, the computer program when executed by a processor implements the steps of:
determining a topological value of the website according to the topological structure of the website;
determining a position correlation value of the website according to the position of the website server and a service area of the website;
and respectively normalizing the topology value and the position correlation value and then adding the normalized topology value and the position correlation value to determine a physical dimension value of the website.
In one embodiment, the computer program when executed by a processor implements the steps of:
acquiring a network dimension value of a website, wherein the network dimension value is related to the network propagation degree of the website and the website content;
and adding the social dimension value, the network dimension value and the physical dimension value to determine the credibility of the website.
In one embodiment, the computer program when executed by a processor performs the steps of:
determining a network propagation value of the website according to the number of the sites which quote the website;
determining the content value of the website according to the service content provided by the website;
determining a link related value of the website according to a link address in the website;
and respectively normalizing the network propagation value, the content value and the link correlation value and then adding the normalized values to determine a network dimension value of the website.
In one embodiment, the computer program when executed by a processor performs the steps of:
and performing weighted calculation according to the social dimension value, a first weight, the network dimension value, a second weight, the physical dimension value and a third weight to determine the credibility of the website, wherein the first weight corresponds to the social dimension value, the second weight corresponds to the network dimension value, the third weight corresponds to the physical dimension value, the first weight is greater than the second weight, and the second weight is greater than the third weight.
According to the multi-dimensional website credibility detection method, the multi-dimensional website credibility detection device, the computer equipment and the storage medium, the social dimension value and the physical dimension value of the website are obtained, wherein the social dimension value is related to the social dimension degree of the website, the physical dimension value is related to the network topology of the website, and the social dimension value and the physical dimension value are respectively normalized and then added to determine the credibility of the website; and a credibility main body is introduced in the credibility calculation of the website through a social dimension value and a physical dimension value, so that the website credibility which is more comprehensive and has higher accuracy is obtained.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a diagram illustrating an application scenario of a method for detecting credibility of a multidimensional website according to an embodiment of the present invention;
FIG. 2 is a flow diagram of a method for multi-dimensional website credibility detection according to one embodiment of the invention;
FIG. 3 is a flow chart of a method for detecting credibility of a multidimensional website according to another embodiment of the present invention;
FIG. 4 is a flowchart of a method for detecting credibility of a multidimensional website according to an embodiment of the present invention;
FIG. 5 is a diagram illustrating an apparatus for detecting credibility of a multidimensional website according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of a multidimensional website credibility detection computer device in accordance with one embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described and illustrated below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments provided in the present application without any inventive step are within the scope of protection of the present application.
It is obvious that the drawings in the following description are only examples or embodiments of the present application, and that it is also possible for a person skilled in the art to apply the present application to other similar contexts on the basis of these drawings without inventive effort. Moreover, it should be appreciated that in the development of any such actual implementation, as in any engineering or design project, numerous implementation-specific decisions must be made to achieve the developers' specific goals, such as compliance with system-related and business-related constraints, which may vary from one implementation to another.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the specification. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of ordinary skill in the art will explicitly and implicitly appreciate that the embodiments described herein may be combined with other embodiments without conflict.
Unless defined otherwise, technical or scientific terms referred to herein shall have the ordinary meaning as understood by those of ordinary skill in the art to which this application belongs. Reference to "a," "an," "the," and similar words throughout this application are not to be construed as limiting in number, and may refer to the singular or the plural. The present application is directed to the use of the terms "including," "comprising," "having," and any variations thereof, which are intended to cover non-exclusive inclusions; for example, a process, method, system, article, or apparatus that comprises a list of steps or modules (elements) is not limited to the listed steps or elements, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus. Reference to "connected," "coupled," and the like in this application is not intended to be limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect. The term "plurality" as referred to herein means two or more. "and/or" describes an association relationship of associated objects, meaning that three relationships may exist, for example, "A and/or B" may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. Reference herein to the terms "first," "second," "third," and the like, are merely to distinguish similar objects and do not denote a particular ordering for the objects.
Fig. 1 is an application scenario diagram of a multi-dimensional website credibility detection method according to an embodiment of the present invention, and the multi-dimensional website credibility detection method provided in the present application may be applied to the application environment shown in fig. 1. Wherein the terminal 102 communicates with the server 104 via a network. The server 104 acquires a social dimension value and a physical dimension value of a website opened on the terminal 102, wherein the social dimension value is related to the social public reliability of the website, and the physical dimension value is related to the network topology of the website; the server 104 normalizes and adds the social dimension values and the physical dimension values respectively, determines the reliability of the website, and feeds back the reliability to the terminal 102, optionally sets a reliability threshold, and sends a warning to the terminal 102 or prevents the terminal 102 from opening the website under the condition that the reliability of the website is lower than the reliability threshold. The terminal 102 may be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices, and the server 104 may be implemented by an independent server or a server cluster formed by a plurality of servers; in some embodiments, the terminal 102 and the server 104 may be the same device, which may be a terminal or a server.
In an embodiment, fig. 2 is a flowchart of a method for detecting credibility of a multidimensional website according to an embodiment of the present invention, and as shown in fig. 2, a method for detecting credibility of a multidimensional website is provided, which is described by taking an application scenario in fig. 1 as an example, and includes the following steps:
and step S210, acquiring a social dimension value and a physical dimension value of the website.
The social dimension value is related to the social credibility of the website, the social dimension value is mainly based on the credibility and the social influence of the website, the credibility mainly refers to the authentication or certificate of the website and the credibility of the owner of the website, and the social influence is determined according to the interaction degree between the website and the social credible subject. The physical dimension value is related to the network topology of the website, such as whether a server of the website is in a reliable network topology, a deployment address of the server, and the like.
And step S220, adding the social dimension value and the physical dimension value to determine the credibility of the website.
And after the social dimension value is obtained according to a plurality of judgment bases, adding the social dimension value and the physical dimension value to obtain the credibility of the website. Optionally, the social dimension value is normalized to obtain a social dimension value between 0 and 1, and similarly, the normalization calculation is performed on the physical dimension value, and then the social dimension value and the physical dimension value are weighted and added, for example, the weight of the social dimension value and the weight of the physical dimension value are both 0.5, and finally, a confidence level between 0 and 1 is obtained, so that the confidence level evaluation is more efficient.
In the multi-dimensional website credibility detection method, the social dimension value and the physical dimension value of the website are obtained, wherein the social dimension value is related to the social public credibility of the website, the physical dimension value is related to the network topology of the website, and the social dimension value and the physical dimension value are respectively normalized and then added to determine the credibility of the website. According to the embodiment, a credibility subject is introduced in the credibility calculation of the website through the social dimension value and the physical dimension value, so that the website credibility which is more comprehensive and higher in accuracy is provided.
In one embodiment, obtaining the social dimension value of the website comprises:
1. and determining the social influence value of the website according to the times of the website being quoted by the credible subject. The social influence of the website is calculated, the number of times of the website being quoted by a credible subject is calculated, the credible subject comprises a social celebrity, an official agency, a government agency and the like, the quoted type can be official release, quoted by a social network of the social celebrity, a government notice and the like, and the quoted number is compared with a preset threshold value to obtain a social influence score with a value between 0 and 1. The threshold may be obtained by analyzing big data, or may be an empirical value obtained from historical data. Optionally, the scoring process may be performed by weighting the number of citations according to the credibility of the credible subject of the citation, for example, the highest citation weight of the government agency and the relatively low citation weight of the social celebrity.
2. And determining the authentication value of the website according to the authentication information of the website. The judgment basis of the authentication value comprises the following steps: whether the website has official certification or not, whether the website has public security records or not, whether the recorded domain name is consistent with the real use domain name of the website or not, whether the hypertext Transfer Protocol over secure session Layer (HTTPS) website has a certificate issued by an authority certificate authority or not, and the like. Optionally, if the certificate or authentication of any one of the above is satisfied, the authentication value of the website is 1, otherwise, it is 0.
3. The credit value of the website is determined according to the credit information of the owner of the website. The judgment basis of the credit value of the website comprises the following steps: the credibility of the natural person or the legal person who owns the site can be acquired by the domain name registrant to acquire the social credit record scores of the domain name or the website owner, such as the social credit assessment of the natural person and the enterprise credit score of the legal person. Optionally, the social credit record score is compared with a preset threshold, and the credit value is normalized to obtain a value between 0 and 1.
After the values of the three dimensions are obtained, the social influence value, the authentication value and the credit value are added to determine the social dimension value of the website, and optionally, the social influence value, the authentication value and the credit value are weighted and averaged to obtain the social dimension value of the website. According to the embodiment, the credibility of the social dimension of the website is calculated through the social influence value, the authentication value and the credit value, so that the social dimension value of the website is more accurate, and the credibility detection is more accurate.
In one embodiment, obtaining the physical dimension value comprises:
1. and determining the topological value of the website according to the topological structure of the website. And judging whether the website is in a trusted network topology, namely judging the proportion occupied by the trusted device in network devices adjacent to the website server, and optionally taking the proportion as a topology value of the website.
2. And determining the position correlation value of the website according to the position of the website server and the service area of the website. The judgment of the position correlation value is based on whether the website server and the area oriented by the website service content are the same, for example, whether the website server is deployed abroad or not, for example, in a website oriented to china for providing services. Optionally, in the case that the website server is the same as the area to which the website service content faces, the location correlation value is 1, otherwise, it is 0;
and adding the topological value and the position correlation value to determine a physical dimension value of the website. Optionally, the topology value and the location correlation value are weighted and averaged to obtain a physical dimension value of the website. In the embodiment, the physical dimension value of the website is calculated through the topological value and the position related value, so that the physical dimension value is more accurate, and the reliability detection of the website is more accurate.
In an embodiment, fig. 3 is a flowchart of a method for detecting credibility of a multidimensional website according to another embodiment of the present invention, as shown in fig. 3, after obtaining a social dimension value and a physical dimension value of the website, the method further includes:
step S310, acquiring a network dimension value of the website, wherein the network dimension value is related to the network propagation degree of the website and the website content;
and step S320, adding the social dimension value, the network dimension value and the physical dimension value to determine the credibility of the website.
In steps S310 to S320, a network dimension value is further added to the website credibility judgment, and the network dimension evaluates the influence of the website in the network and the credibility representation of the website content itself. Therefore, the judgment dimensionality of the website credibility is increased, and the accuracy of the website credibility is improved.
In one embodiment, obtaining the web dimension value for the web site comprises:
1. and determining the network propagation value of the website according to the number of the sites which reference the website. And reflecting the propagation degree of the website in the network according to the number of different websites which quote the website, and normalizing the number of the websites to a network propagation value between 0 and 1 according to a preset threshold value.
2. And determining the content value of the website according to the service content provided by the website. And comparing the service content provided by the website with a preset judgment rule, and judging whether the service content of the website meets the rule, wherein optionally, under the condition of meeting the rule, the content value is 1, and otherwise, the content value is 0. The rules may be various laws and regulations, etc.
3. And determining the link related value of the website according to the link address in the website. The relevance of the links provided within the web site to the web site service itself, e.g., whether all links in the web site of a certain service are relevant to that service. Optionally, the ratio of the relevant links to the total links is used as the score point score.
And adding the network propagation value, the content value and the link correlation value to determine a network dimension value of the website. Optionally, the network propagation value, the content value, and the link correlation value are weighted and averaged to obtain a network dimension value. In the embodiment, the network dimension value of the website is calculated through the propagation value, the content value and the link related value, so that the network dimension value of the website is more accurate, and the reliability detection of the website is more accurate.
In one embodiment, the credibility of the website is determined by performing weighted calculation according to the social dimension value, the first weight value, the network dimension value, the second weight value, the physical dimension value and the third weight value. The first weight value corresponds to a social dimension value, the second weight value corresponds to a network dimension value, the third weight value corresponds to a physical dimension value, the first weight value is greater than the second weight value, and the second weight value is greater than the third weight value. The essential problem of the credibility of the website is the trust problem, the social dimension is taken as the most main part of the three dimensions, and the weight proportion is the highest; the network dimension is a mapping of the social dimension, and some information of the social dimension can be embodied in the network dimension, so that the weight of the information is smaller than that of the social dimension; the information quantity of the trust relationship between people reflected by the physical dimension is less, so the proportion of the trust relationship between people and the physical dimension is the lowest. And respectively setting weights of three dimensions according to the weight sorting, carrying out weighted calculation on the evaluation scores of the three dimensions, and finally obtaining the credibility of the numerical value from 0 to 1. The embodiment provides a weight setting mode of the dimension value, so that the credibility of the website better conforms to the actual credibility judgment rule, and the calculation accuracy of the credibility of the website can be further improved.
In a specific embodiment, fig. 4 is a flowchart of a method for detecting credibility of a multidimensional website according to an embodiment of the present invention, and as shown in fig. 4, the method for detecting credibility of a website includes:
step S400, acquiring a social influence value of a website;
step S402, acquiring an authentication value of a website;
step S404, acquiring a credit value of the website;
step S406, weighting and calculating a social dimension value of the website;
step S410, acquiring a network propagation value of a website;
step S412, acquiring the content value of the website;
step S414, acquiring a link related value of the website;
step S416, weighting and calculating the network dimension value of the website;
step S420, acquiring a topological value of the website;
step S422, acquiring the position correlation value of the website;
step S424, calculating the physical dimension value of the website in a weighting way
And step S430, weighting and calculating the credibility of the website. And performing weighted calculation on the evaluation scores of the three dimensions to obtain a final evaluation score from 0 to 1, wherein the higher the evaluation score is, the higher the credibility is. Preferably, a reasonable weight is assigned to social dimension 0.6, network dimension 0.3, and physical dimension 0.1, i.e. the final calculation formula is S ═ SS*0.6+Sn*0.3+Sp0.1, wherein SSRepresenting social dimension test score, SnRepresenting the network dimension test score, SpRepresents the physical dimension score.
According to the method for detecting the credibility of the multi-dimensional website, the credibility is comprehensively graded from three dimensions of society, network and physics, the weight distribution is carried out according to the importance degree of each dimension, the weight of the social dimension is set to be larger than the weight of the network dimension, and the weight of the network dimension is set to be larger than the weight of the physics dimension; and returning to the trust essence, and evaluating the trust degree of the social dimension of the website from the trust chain of people. And the credibility evaluation of the physical dimension based on the credible network topology is provided. The trust relationship of social dimensionality is introduced into the credibility calculation, a website credibility calculation method which is more comprehensive and higher in accuracy is provided, a user can be helped to distinguish whether a website is credible or not more accurately, and the method can be used as an important index for distinguishing whether the website is an official website or not, whether the website is possibly harmful to the user or not and the like.
It should be understood that although the various steps in the flow charts of fig. 2-4 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-4 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternating with other steps or at least some of the sub-steps or stages of other steps.
In an embodiment, fig. 5 is a schematic diagram of a multi-dimensional website credibility detection apparatus according to an embodiment of the present invention, and as shown in fig. 5, a multi-dimensional website credibility detection apparatus is provided, which includes an acquisition module 52 and a fusion module 54:
the obtaining module 52 is configured to obtain a social dimension value, a network dimension value, and a physical dimension value of the website;
the fusion module 54 is configured to add the social dimension value, the network dimension value, and the physical dimension value to determine the reliability of the website.
In one embodiment, the fusion module is further configured to perform a weighted calculation according to the social dimension value, the first weight, the network dimension value, the second weight, the physical dimension value, and the third weight to determine the credibility of the website, where the first weight corresponds to the social dimension value, the second weight corresponds to the network dimension value, the third weight corresponds to the physical dimension value, the first weight is greater than the second weight, and the second weight is greater than the third weight.
For specific limitations of the apparatus for detecting the credibility of the multidimensional website, reference may be made to the above limitations on the method for detecting the credibility of the multidimensional website, which are not described herein again. All or part of each module in the multi-dimensional website reliability detection device can be realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
The multi-dimensional website credibility detection device acquires a social dimension value and a physical dimension value of a website, wherein the social dimension value is related to the social credibility of the website, the physical dimension value is related to the network topology of the website, and the social dimension value and the physical dimension value are respectively normalized and then added to determine the credibility of the website; a credibility main body is introduced in the credibility calculation of the website through a social dimension value and a physical dimension value, and the website credibility which is more comprehensive and higher in accuracy is provided.
In one embodiment, a computer device is provided, and fig. 6 is a schematic diagram of a computer device for multi-dimensional website credibility detection according to an embodiment of the present invention, where the computer device may be a terminal, and its internal structure diagram may be as shown in fig. 6. The computer device includes a processor, a memory, a network interface, a display screen, and an input device connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a multi-dimensional website credibility detection method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like.
Those skilled in the art will appreciate that the architecture shown in fig. 6 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
The computer equipment for detecting the credibility of the multi-dimensional website obtains a social dimension value and a physical dimension value of the website, wherein the social dimension value is related to the social credibility of the website, the physical dimension value is related to the network topology of the website, and the social dimension value and the physical dimension value are respectively normalized and then added to determine the credibility of the website; a credibility main body is introduced in the credibility calculation of the website through a social dimension value and a physical dimension value, and the website credibility which is more comprehensive and higher in accuracy is provided.
In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored, which, when executed by a processor, implements the above-described multi-dimensional website credibility detection method.
The computer readable storage medium for multi-dimensional website credibility detection obtains a social dimension value and a physical dimension value of a website, wherein the social dimension value is related to the social credibility of the website, the physical dimension value is related to the network topology of the website, and the social dimension value and the physical dimension value are respectively normalized and then added to determine the credibility of the website; a credibility main body is introduced in the credibility calculation of the website through a social dimension value and a physical dimension value, and the website credibility which is more comprehensive and higher in accuracy is provided.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A multi-dimensional website credibility detection method is characterized by comprising the following steps:
the method comprises the steps of obtaining a social dimension value and a physical dimension value of a website, wherein the social dimension value is related to social public reliability of the website, and the physical dimension value is related to network topology of the website;
and adding the social dimension value and the physical dimension value to determine the credibility of the website.
2. The method of claim 1, wherein the obtaining the social dimension value of the website comprises:
determining a social influence value of the website according to the number of times that the website is quoted by a credible subject;
determining an authentication value of the website according to the authentication information of the website;
determining a credit value of the website according to the credit information of the owner of the website;
and respectively normalizing the social influence value, the authentication value and the credit value and then adding the normalized social influence value, the authentication value and the credit value to determine the social dimension value of the website.
3. The method of claim 1, wherein the obtaining a physical dimension value comprises:
determining a topological value of the website according to the topological structure of the website;
determining a position correlation value of the website according to the position of the website server and a service area of the website;
and respectively normalizing the topology value and the position correlation value and then adding the normalized topology value and the position correlation value to determine a physical dimension value of the website.
4. The method of claim 1, wherein after obtaining the social dimension value and the physical dimension value of the website, the method further comprises:
acquiring a network dimension value of a website, wherein the network dimension value is related to the network propagation degree of the website and the website content;
and adding the social dimension value, the network dimension value and the physical dimension value to determine the credibility of the website.
5. The method of claim 4, wherein the obtaining the web dimension value of the website comprises:
determining a network propagation value of the website according to the number of the sites which quote the website;
determining the content value of the website according to the service content provided by the website;
determining a link related value of the website according to a link address in the website;
and respectively normalizing the network propagation value, the content value and the link correlation value and then adding the normalized values to determine a network dimension value of the website.
6. The method of claim 4, wherein the determining the trustworthiness of the website according to the social dimension value, the network dimension value, and the physical dimension value comprises:
and performing weighted calculation according to the social dimension value, a first weight, the network dimension value, a second weight, the physical dimension value and a third weight to determine the credibility of the website, wherein the first weight corresponds to the social dimension value, the second weight corresponds to the network dimension value, the third weight corresponds to the physical dimension value, the first weight is greater than the second weight, and the second weight is greater than the third weight.
7. The device for detecting the credibility of the multi-dimensional website is characterized by comprising an acquisition module and a fusion module:
the acquisition module is used for acquiring a social dimension value, a network dimension value and a physical dimension value of a website, wherein the social dimension value is related to the social public reliability of the website, the network dimension value is related to the network propagation degree of the website and the website content, and the physical dimension value is related to the network topology of the website;
and the fusion module is used for adding the social dimension value, the network dimension value and the physical dimension value to determine the credibility of the website.
8. The apparatus of claim 7,
the fusion module is further configured to perform weighted calculation according to the social dimension value, the first weight, the network dimension value, the second weight, the physical dimension value, and the third weight, and determine the reliability of the website, where the first weight corresponds to the social dimension value, the second weight corresponds to the network dimension value, the third weight corresponds to the physical dimension value, the first weight is greater than the second weight, and the second weight is greater than the third weight.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the steps of the method of any of claims 1 to 6 are implemented when the computer program is executed by the processor.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 6.
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