CN111628904B - Quality evaluation method and system for cross-border E-commerce flow - Google Patents
Quality evaluation method and system for cross-border E-commerce flow Download PDFInfo
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- CN111628904B CN111628904B CN202010350062.0A CN202010350062A CN111628904B CN 111628904 B CN111628904 B CN 111628904B CN 202010350062 A CN202010350062 A CN 202010350062A CN 111628904 B CN111628904 B CN 111628904B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
- H04L43/08—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
- H04L43/0876—Network utilisation, e.g. volume of load or congestion level
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
- H04L67/1095—Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes
Abstract
The invention discloses a quality evaluation method and a system of cross-border E-commerce flow, wherein an overseas website server and an domestic website server are connected through a special network; the overseas website server records a first log in the overseas website server when responding to the URL; the domestic website server records a second log of the domestic website server when responding to the URL; the first log and the second log of the overseas website server and the domestic website server are subjected to data synchronization and are combined into a third log through a special network at regular time, the electronic commerce websites are scored and the score value is output, the behavior of accessing the electronic commerce websites by the overseas users can be better known, so that the overseas user requirements are met and support is provided, meanwhile, reliable data support is provided for analyzing the data of each electronic commerce website, and the stability and reliability of cross-border electronic commerce traffic data statistics are improved; belonging to the technical field of network flow statistics and the Internet.
Description
Technical Field
The disclosure relates to network traffic statistics and internet technologies, in particular to a quality evaluation method and system for cross-border e-commerce traffic.
Background
With the increasing volume of user groups of e-commerce websites, the user groups are not limited to domestic users, but gradually involve a large number of foreign clients, and the foreign visiting users have problems that the traffic is difficult to count, the accuracy of quantitative quality and specific digital presentation forms is low, and the accuracy and precision of data cannot be guaranteed due to the reasons of domestic network service providers, proxy servers, geographical regions and the like. The method solves the problems, better knows the behavior of the overseas user for accessing the e-commerce website, meets the overseas user requirements and provides support, and meanwhile provides reliable data support for analyzing the e-commerce website.
The current traffic statistical methods applicable to overseas include CNZZ statistics, google analysis and other manners, but the general technical implementation is realized by the manners of counting the number of independent visitors, the page browsing times and the like, but the methods have certain technical defects, such as: the visiting volume, the number of new visitors and ip addresses of the e-commerce website in and out of a certain period of time cannot be accurately confirmed.
Disclosure of Invention
The invention aims to provide a quality evaluation method and a quality evaluation system for cross-border e-commerce flow, which are used for solving one or more technical problems in the prior art and providing at least one beneficial selection or creation condition.
In order to solve the problems, the technical scheme of the quality evaluation method and the system for cross-border E-commerce flow is provided by the disclosure, wherein at least one overseas website server is deployed overseas, at least one domestic website server is deployed internationally, and the overseas website server and the domestic website server are connected through a special network; when the overseas website server responds to the URL, the access record is stored in a server log of the overseas website server, and the server log of the overseas website server is used as a first log; when the domestic website server responds to the URL, the access record is stored in the server log of the domestic website server, and the server log of the domestic website server is used as a second log; performing data synchronization on the first log and the second log of the overseas website server and the domestic website server every other time of a synchronization time threshold value through a private network and merging the first log and the second log into a third log; and sequentially reading each row of logs, obtaining a region flow value, a website flow value, source page information and visited page information, grading the electronic commerce website and outputting a score value.
In order to achieve the above object, according to an aspect of the present disclosure, there is provided a quality evaluation method of cross-border electricity commercial traffic, the method including the steps of:
s100, deploying at least one overseas website server outside the country, deploying at least one domestic website server inside the country, and connecting the overseas website server and the domestic website server through a special network;
s200, when an overseas user requests to access the electronic commerce website through a URL (uniform resource locator) of a client, an overseas website server stores an access record in a server log of an overseas website server when responding to the URL, and the server log of the overseas website server is used as a first log;
s300, when an in-home user requests to access the electronic commerce website through the URL of the client, the in-home website server stores an access record in a server log of the in-home website server when responding to the URL, and the server log of the in-home website server is used as a second log;
s400, performing data synchronization on a first log and a second log of the oversea website server and the domestic website server through a private network every other time of a synchronization time threshold, and merging the contents of the first log and the second log into a third log in the oversea website server and the domestic website server after synchronization;
s500, sequentially reading each row of logs in the third log, and obtaining a region flow value, a website flow value, source page information and visited page information; the value of the website flow does not contain a request sent by a website server;
s600, scoring the electronic commerce website according to the region flow value, the website flow value, the source page information and the visited page information and outputting a score value.
Further, in S100, the outbound website server is a website server deployed overseas, and the outbound website server is used for the outbound user to access the e-commerce website; the internal website server is a website server deployed in the environment, the internal website server is used for users in the environment to visit the electronic commerce website, the website server is a server storing the electronic commerce website in an internet data center, and the website server is mainly used for publishing and applying the electronic commerce website in the internet and is a basic hardware facility of network application;
the client, also called as a user end, refers to a program or a browser corresponding to a server (a web server) for providing local services to a client, and is generally installed on a common client except some application programs which are only operated locally, and needs to be operated in cooperation with the web server.
Further, the access record includes at least an IP address, time, operating system, browser, resolution display, source page information, visited page information, and whether the access was successful of the accessing user.
Further, in S200, the server log is a file record in log format that records a plurality of original information; the server log comprises an IP address, time, an operating system, a browser, a resolution display, source page information, visited page information and whether the access is successful or not of the access user; the original information comprises a website server receiving and processing an access request and a runtime error.
Further, in S400, the synchronization time threshold is set to [0,8000] msec.
Further, in S500, the value of the website traffic is a total value of statistics of the number of requests of the access user, which is obtained by determining and removing the requests sent by the website server itself according to the IP address field of the access user; the website traffic is website traffic generated by a website server of the e-commerce website, such as PHP/5.6, Java/, and other requests; the IP addresses include a floating IP and a fixed IP.
Further, in S500, the value of the region traffic is the situation that the user from different regions accessing the website of the e-commerce website, whose location is counted by reverse positioning through the IP address, further counts the total data access amount of each region inside the country as the region traffic inside the country, and counts the total data access amount of each region outside the country as the region traffic outside the country.
Further, in S500, the source page information and the visited page information are obtained through source/visited analysis; integrating the source page information and the visited page information, and recording the access behavior and the jump behavior of the user; the source page information refers to the information of a source website in the log; the visited page information refers to the information of the visited page website in the log, and the visited page information comprises an on-site page and an off-site page. The inbound page refers to an access record of a previous page URL of the current page, namely a jump page, and is obtained according to the previous page URL information in the log.
Further, in S600, the method for scoring the e-commerce website according to the value of the region traffic, the value of the website traffic, the source page information, and the visited page information includes:
respectively taking the scores of the single items as a score A and a score B;
when the value of the overseas regional flow is larger than or equal to the value of the domestic regional flow, the obtained score value A is 30-50;
when the value of the overseas regional flow is smaller than the value of the domestic regional flow, the obtained score value A is 10-29;
when the source page information comes from the appointed page, obtaining a score value B of 20-30;
when the source page information does not come from the specified page, obtaining a score value B of 10-19;
the final score value is the sum of the score value A and the score value B;
the designated page is a preset web page, such as a Baidu search result page and a Google search result page.
The invention also provides a quality evaluation system of cross-border E-commerce flow, which comprises the following components:
the server deployment unit is used for deploying at least one overseas website server outdoors and deploying at least one domestic website server indoors, and the overseas website server and the domestic website server are connected through a special network;
an outbound log unit for storing an access record in a server log of an outbound web server when an outbound user requests access to the e-commerce web site through a URL of the client, when the outbound web server responds to the URL, and using the server log of the outbound web server as a first log;
the system comprises an internal log unit, an internal website server and a server log unit, wherein the internal log unit is used for storing an access record in the server log of the internal website server when an internal user requests to access the electronic commerce website through the URL of a client, and taking the server log of the internal website server as a second log when the internal website server responds to the URL;
the log merging unit is used for carrying out data synchronization on the first log and the second log of the oversea website server and the domestic website server through a private network every other time length of a synchronization time threshold, and merging the contents of the first log and the second log into a third log in the oversea website server and the domestic website server after synchronization;
the log reading unit is used for sequentially reading each row of logs in the third log to obtain a region flow value, a website flow value, source page information and visited page information; the value of the website flow does not contain a request sent by a website server;
and the score value output unit is used for scoring the electronic commerce website according to the value of the region flow, the value of the website flow, the source page information and the visited page information and outputting a score value.
The beneficial effect of this disclosure does: the cross-border e-commerce flow quality evaluation method and system provided by the invention can better know the behavior of an overseas user for accessing the e-commerce website, thereby providing support for satisfying the overseas user requirements, providing reliable data support for analyzing the data of each e-commerce website, and improving the stability and reliability of cross-border e-commerce flow data statistics.
Drawings
The foregoing and other features of the present disclosure will become more apparent from the detailed description of the embodiments shown in conjunction with the drawings in which like reference characters designate the same or similar elements throughout the several views, and it is apparent that the drawings in the following description are merely some examples of the present disclosure and that other drawings may be derived therefrom by those skilled in the art without the benefit of any inventive faculty, and in which:
FIG. 1 is a flow chart of a method for quality assessment of cross-border utility traffic;
fig. 2 is a diagram of a quality evaluation system for cross-border electricity commercial traffic.
Detailed Description
The conception, specific structure and technical effects of the present disclosure will be clearly and completely described below in conjunction with the embodiments and the accompanying drawings to fully understand the objects, aspects and effects of the present disclosure. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
Fig. 1 is a flowchart illustrating a quality evaluation method for cross-border e-commerce traffic according to the present disclosure, and the following describes a quality evaluation method for cross-border e-commerce traffic according to an embodiment of the present disclosure with reference to fig. 1.
The disclosure provides a quality evaluation method of cross-border e-commerce flow, which specifically comprises the following steps:
s100, deploying at least one overseas website server outside the country, deploying at least one domestic website server inside the country, and connecting the overseas website server and the domestic website server through a special network;
s200, when an overseas user requests to access the electronic commerce website through a URL (uniform resource locator) of a client, an overseas website server stores an access record in a server log of an overseas website server when responding to the URL, and the server log of the overseas website server is used as a first log;
s300, when an in-home user requests to access the electronic commerce website through the URL of the client, the in-home website server stores an access record in a server log of the in-home website server when responding to the URL, and the server log of the in-home website server is used as a second log;
s400, performing data synchronization on a first log and a second log of the oversea website server and the domestic website server through a private network every other time of a synchronization time threshold, and merging the contents of the first log and the second log into a third log in the oversea website server and the domestic website server after synchronization;
s500, sequentially reading each row of logs in the third log, and obtaining a region flow value, a website flow value, source page information and visited page information; the value of the website flow does not contain a request sent by a website server;
s600, scoring the electronic commerce website according to the region flow value, the website flow value, the source page information and the visited page information and outputting a score value.
Further, in S100, the outbound website server is a website server deployed overseas, and the outbound website server is used for the outbound user to access the e-commerce website; the internal website server is a website server deployed in the environment, the internal website server is used for users in the environment to visit the electronic commerce website, the website server is a server storing the electronic commerce website in an internet data center, and the website server is mainly used for publishing and applying the electronic commerce website in the internet and is a basic hardware facility of network application;
the client, also called as a user end, refers to a program or a browser corresponding to a server (a web server) for providing local services to a client, and is generally installed on a common client except some application programs which are only operated locally, and needs to be operated in cooperation with the web server.
Further, in S200, the server log is a file record in log format that records a plurality of original information; the server log comprises an IP address, time, an operating system, a browser, a resolution display, source page information, visited page information and whether the access is successful or not of the access user; the original information comprises a website server receiving and processing an access request and a runtime error.
Further, in S400, the synchronization time threshold is set to [0,8000] msec.
Further, in S500, the value of the website traffic is a total value of statistics of the number of requests of the access user, which is obtained by determining and removing the requests sent by the website server itself according to the IP address field of the access user; the website traffic is website traffic generated by a website server of the e-commerce website, such as PHP/5.6, Java/, and other requests; the IP addresses include a floating IP and a fixed IP.
Further, in S500, the value of the region traffic is the situation that the user from different regions accessing the website of the e-commerce website, whose location is counted by reverse positioning through the IP address, further counts the total data access amount of each region inside the country as the region traffic inside the country, and counts the total data access amount of each region outside the country as the region traffic outside the country.
Further, in S500, the source page information and the visited page information are obtained through source/visited analysis; integrating the source page information and the visited page information, and recording the access behavior and the jump behavior of the user; the source page information refers to the information of a source website in the log; the visited page information refers to the information of the visited page website in the log, and the visited page information comprises an on-site page and an off-site page. The inbound page refers to an access record of a previous page URL of the current page, namely a jump page, and is obtained according to the previous page URL information in the log.
Further, in S600, the method for scoring the e-commerce website according to the value of the region traffic, the value of the website traffic, the source page information, and the visited page information includes:
respectively taking the scores of the single items as a score A and a score B;
when the value of the overseas regional flow is larger than or equal to the value of the domestic regional flow, the obtained score value A is 30-50;
when the value of the overseas regional flow is smaller than the value of the domestic regional flow, the obtained score value A is 10-29;
when the source page information comes from the appointed page, obtaining a score value B of 20-30;
when the source page information does not come from the specified page, obtaining a score value B of 10-19;
the final score value is the sum of the score value A and the score value B;
the designated page is a preset web page, such as a Baidu search result page and a Google search result page.
An embodiment of the present disclosure provides a quality evaluation system for cross-border e-commerce traffic, as shown in fig. 2, which is a diagram of the quality evaluation system for cross-border e-commerce traffic of the present disclosure, and the quality evaluation system for cross-border e-commerce traffic of the embodiment includes:
the server deployment unit is used for deploying at least one overseas website server outdoors and deploying at least one domestic website server indoors, and the overseas website server and the domestic website server are connected through a special network;
an outbound log unit for storing an access record in a server log of an outbound web server when an outbound user requests access to the e-commerce web site through a URL of the client, when the outbound web server responds to the URL, and using the server log of the outbound web server as a first log;
the system comprises an internal log unit, an internal website server and a server log unit, wherein the internal log unit is used for storing an access record in the server log of the internal website server when an internal user requests to access the electronic commerce website through the URL of a client, and taking the server log of the internal website server as a second log when the internal website server responds to the URL;
the log merging unit is used for carrying out data synchronization on the first log and the second log of the oversea website server and the domestic website server through a private network every other time length of a synchronization time threshold, and merging the contents of the first log and the second log into a third log in the oversea website server and the domestic website server after synchronization;
the log reading unit is used for sequentially reading each row of logs in the third log to obtain a region flow value, a website flow value, source page information and visited page information;
and the score value output unit is used for scoring the electronic commerce website according to the value of the region flow, the value of the website flow, the source page information and the visited page information and outputting a score value.
The cross-border E-commerce flow quality evaluation system can be operated in computing equipment such as desktop computers, notebooks, palm computers and cloud servers. The system for evaluating the quality of the cross-border E-commerce traffic can be operated by a system comprising, but not limited to, a processor and a memory. It will be appreciated by those skilled in the art that the example is merely an example of a quality assessment system for cross-border e-commerce traffic, and does not constitute a limitation of a quality assessment system for cross-border e-commerce traffic, and may include more or less components than the others, or some components in combination, or different components, e.g., the quality assessment system for cross-border e-commerce traffic may also include input and output devices, network access devices, buses, etc.
The Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, discrete hardware component, or the like. The general purpose processor may be a microprocessor or the processor may be any conventional processor or the like, the processor is a control center of the quality evaluation system operation system of the cross-border utility grid, and various interfaces and lines are utilized to connect various parts of the whole cross-border utility grid quality evaluation system operation system.
The memory may be used to store the computer programs and/or modules, and the processor may implement the various functions of the cross-border e-commerce traffic quality assessment system by running or executing the computer programs and/or modules stored in the memory and invoking the data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), at least one magnetic disk storage device, a Flash memory device, or other volatile solid state storage device.
While the present disclosure has been described in considerable detail and with particular reference to a few illustrative embodiments thereof, it is not intended to be limited to any such details or embodiments or any particular embodiments, but it is to be construed as effectively covering the intended scope of the disclosure by providing a broad, potential interpretation of such claims in view of the prior art with reference to the appended claims. Furthermore, the foregoing describes the disclosure in terms of embodiments foreseen by the inventor for which an enabling description was available, notwithstanding that insubstantial modifications of the disclosure, not presently foreseen, may nonetheless represent equivalent modifications thereto.
Claims (9)
1. A quality evaluation method for cross-border e-commerce traffic is characterized by comprising the following steps:
s100, deploying at least one overseas website server outside the country, deploying at least one domestic website server inside the country, and connecting the overseas website server and the domestic website server through a special network;
s200, when an overseas user requests to access the electronic commerce website through a URL (uniform resource locator) of a client, an overseas website server stores an access record in a server log of an overseas website server when responding to the URL, and the server log of the overseas website server is used as a first log;
s300, when an in-home user requests to access the electronic commerce website through the URL of the client, the in-home website server stores an access record in a server log of the in-home website server when responding to the URL, and the server log of the in-home website server is used as a second log;
s400, performing data synchronization on a first log and a second log of the oversea website server and the domestic website server through a private network every other time of a synchronization time threshold, and merging the contents of the first log and the second log into a third log in the oversea website server and the domestic website server after synchronization;
s500, sequentially reading each row of logs in the third log, and obtaining a region flow value, a website flow value, source page information and visited page information; the value of the website flow does not contain a request sent by a website server;
s600, scoring the electronic commerce website according to the region flow value, the website flow value, the source page information and the visited page information and outputting a score value.
2. The method for evaluating the quality of cross-border e-commerce traffic as claimed in claim 1, wherein in S100, the outbound web server is a web server deployed overseas, and the outbound web server is used for the outbound user to access the e-commerce web; the in-home website server is a website server deployed in the home, the in-home website server is used for in-home users to access the e-commerce website, the website server is a server storing the e-commerce website in an internet data center, the website server is mainly used for publishing and applying the e-commerce website in the internet and is an infrastructure of network application, and the client side or the client side is a program or a browser corresponding to the server and providing local service for the client.
3. The method of claim 1, wherein in S200, the server log is a log-formatted file record for recording a plurality of original information; the server log comprises an IP address, time, an operating system, a browser, a resolution display, source page information, visited page information and whether the access is successful or not of the access user; the original information comprises a website server receiving and processing an access request and a runtime error.
4. The method of claim 1, wherein in S400, the synchronization time threshold is set to [0,8000] ms.
5. The method for evaluating the quality of cross-border e-commerce traffic as claimed in claim 1, wherein in S500, the value of the website traffic is a total value of statistics of the number of requests of the visiting user obtained by determining and removing the requests sent by the website server itself according to the IP address field of the visiting user.
6. The method as claimed in claim 1, wherein in S500, the region traffic value is a situation where users from different regions accessing a website of an e-commerce website, whose location statistics are reversely located by IP addresses, are located, and further, a total data access amount of each region within a country is counted as the region traffic within the country, and a total data access amount of each region outside the country is counted as the region traffic outside the country.
7. The method for evaluating the quality of cross-border e-commerce traffic as claimed in claim 1, wherein in S500, the source page information refers to information of a source website in a log; the visited page information refers to the information of the visited page website in the log, and the visited page information comprises an inbound page and an outbound page.
8. The method as claimed in claim 6, wherein in S600, the method for scoring the e-commerce website according to the value of the regional traffic, the value of the website traffic, the source page information and the visited page information comprises:
respectively taking the scores of the single items as a score A and a score B;
when the value of the overseas regional flow is larger than or equal to the value of the domestic regional flow, the obtained score value A is 30-50;
when the value of the overseas regional flow is smaller than the value of the domestic regional flow, the obtained score value A is 10-29;
when the source page information comes from the appointed page, obtaining a score value B of 20-30;
when the source page information does not come from the specified page, obtaining a score value B of 10-19;
the final score value is the sum of score value a and score value B.
9. A system for quality assessment of cross-border e-commerce traffic, the system comprising:
the server deployment unit is used for deploying at least one overseas website server outdoors and deploying at least one domestic website server indoors, and the overseas website server and the domestic website server are connected through a special network;
an outbound log unit for storing an access record in a server log of an outbound web server when an outbound user requests access to the e-commerce web site through a URL of the client, when the outbound web server responds to the URL, and using the server log of the outbound web server as a first log;
the system comprises an internal log unit, an internal website server and a server log unit, wherein the internal log unit is used for storing an access record in the server log of the internal website server when an internal user requests to access the electronic commerce website through the URL of a client, and taking the server log of the internal website server as a second log when the internal website server responds to the URL;
the log merging unit is used for carrying out data synchronization on the first log and the second log of the oversea website server and the domestic website server through a private network every other time length of a synchronization time threshold, and merging the contents of the first log and the second log into a third log in the oversea website server and the domestic website server after synchronization;
the log reading unit is used for sequentially reading each row of logs in the third log to obtain a region flow value, a website flow value, source page information and visited page information; the value of the website flow does not contain a request sent by a website server;
and the score value output unit is used for scoring the electronic commerce website according to the value of the region flow, the value of the website flow, the source page information and the visited page information and outputting a score value.
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| CN102299832A (en) * | 2011-09-30 | 2011-12-28 | 互动在线（北京）科技有限公司 | General network flow counting method |
| US9898317B2 (en) * | 2012-06-06 | 2018-02-20 | Juniper Networks, Inc. | Physical path determination for virtual network packet flows |
| US10594714B2 (en) * | 2015-10-28 | 2020-03-17 | Qomplx, Inc. | User and entity behavioral analysis using an advanced cyber decision platform |
| CN106802904A (en) * | 2015-11-26 | 2017-06-06 | 北京国双科技有限公司 | Log processing method, apparatus and system |
| CN108737549A (en) * | 2018-05-25 | 2018-11-02 | 江苏联盟信息工程有限公司 | A kind of log analysis method and device of big data quantity |
| CN109614566A (en) * | 2018-11-13 | 2019-04-12 | 阿里巴巴集团控股有限公司 | Traffic source analysis method, system and device |
| CN109714394B (en) * | 2018-12-05 | 2021-11-09 | 深圳店匠科技有限公司 | Cross-border multi-server information synchronization method, system and storage medium |
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