CN111625737A

CN111625737A - Label display method, device, equipment and storage medium

Info

Publication number: CN111625737A
Application number: CN202010460949.5A
Authority: CN
Inventors: 胡鹏
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-05-27
Filing date: 2020-05-27
Publication date: 2020-09-04
Anticipated expiration: 2040-05-27
Also published as: CN111625737B

Abstract

The embodiment of the application discloses a tag display method, a tag display device and a storage medium. And determining the label of the data object to be displayed according to the identifier and the mapping relation of the data object to be displayed. And according to the channel identification, determining a target label and target position information of the target label from the labels of the data objects to be displayed, so that the terminal equipment can display the target label according to the target position information when the target channel page displays the data objects to be displayed according to the data object list. The embodiment can realize dynamic display of the tags, namely, the appropriate tags are selected to be displayed at appropriate positions according to different channel pages, so that the displayed tags are more in line with attention requirements and user habits of users, and further the click rate and the conversion rate of the users on the channel pages are promoted.

Description

Label display method, device, equipment and storage medium

Technical Field

The present application relates to the field of data processing, and in particular, to a method, an apparatus, a device, and a storage medium for displaying a tag.

Background

With the rapid development of network technology, more and more users view data objects through various Applications (APPs), wherein the data objects may include objects in at least one format, such as audio, video, text or pictures, for example, the data objects may include music, movies, novels, cartoons, animation, etc.

An important objective of the APPs is to quickly recommend excellent data objects to a user, and except for a scene in which the user actively searches, the way in which a general user sees the data objects is often an accurate recommendation from the APPs, taking caricatures APPs as examples, such as a caricature list display of a home page of the caricatures APP. In general, when a recommendation is made, in addition to a cover sheet of a data object, additional information of the data object, i.e., a tag, is displayed on the cover sheet, so that a user can know typical characteristics of the data object according to the tag.

However, the tag display method provided in the related art usually implements a fixed tag configuration in the background manually, for example, a fixed type tag is displayed in the upper right corner of the front cover, such logic is fixed in the terminal device, dynamic change cannot be achieved, and it is difficult to promote the click rate and conversion rate of the user on the channel page through the tag.

Disclosure of Invention

In order to solve the technical problems, the application provides a tag display method, a tag display device, a tag display apparatus and a storage medium, which can realize dynamic display of tags, that is, select appropriate tags to be displayed at appropriate positions according to different channels (scenes), so that the displayed tags better meet the attention requirements and habits of users, and further promote the click rate and the conversion rate of the users on channel pages.

The embodiment of the application discloses the following technical scheme:

in one aspect, an embodiment of the present application provides a tag display method, where the method includes:

acquiring a data object list according to a channel identifier included in the request data; the data object list comprises data objects to be displayed; the channel identification is used for identifying a target channel page displayed to a user;

determining a label of the data object to be displayed according to the identifier and a mapping relation of the data object to be displayed, wherein the mapping relation is the mapping relation of the identifier and the label of the data object;

according to the channel identification, determining a target label from the labels of the data object to be displayed, and according to the channel identification, determining target position information of the target label, wherein the target label is used for displaying on a terminal device, and the target position information represents a display position of the target label on the data object to be displayed when the terminal device displays the data object to be displayed according to the data object list on the target channel page.

On the other hand, the embodiment of the application provides a label display device, the device includes an obtaining unit, a first determining unit and a second determining unit:

the acquiring unit is used for acquiring a data object list according to the channel identification included in the request data; the data object list comprises data objects to be displayed; the channel identification is used for identifying a target channel page displayed to a user;

the first determining unit is configured to determine a tag of the data object to be displayed according to the identifier of the data object to be displayed and a mapping relationship, where the mapping relationship is a mapping relationship between the identifier of the data object and the tag;

the second determining unit is configured to determine, according to the channel identifier, a target tag from tags of the data object to be displayed, and determine, according to the channel identifier, target position information of the target tag, where the target tag is used for displaying on a terminal device, and the target position information represents a display position of the target tag on the data object to be displayed when the terminal device displays the data object to be displayed according to the data object list on the target channel page.

In another aspect, an embodiment of the present application provides an apparatus, where the apparatus includes a processor and a memory:

the memory is used for storing program codes and transmitting the program codes to the processor;

the processor is used for executing the label display method according to the instructions in the program codes.

In another aspect, an embodiment of the present application provides a computer-readable storage medium for storing a program code, where the program code is used to execute a tag display method.

According to the technical scheme, the mapping relation between the identification of the data object and the label is stored in advance, when the request data is received, the data object list can be obtained according to the channel identification included in the request data, and the data object list includes the data object to be displayed which needs to be displayed on the target channel page. The method comprises the steps of determining labels of data objects to be displayed according to identifications and mapping relations of the data objects to be displayed, wherein the labels of the data objects to be displayed can be numerous, the labels required to be displayed in different scenes and the display positions of the labels can be different, and different labels and different display positions can bring different user experiences for users, so that the conversion rate of the data objects is influenced. Therefore, the embodiment can realize dynamic display of the tags, namely, the appropriate tags are selected to be displayed at the appropriate positions according to different channel pages (scenes), so that the displayed tags better meet the attention requirements and user habits of the user, and further the click rate and the conversion rate of the user on the channel pages are promoted to be improved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and for a person of ordinary skill in the art, other drawings can be obtained according to these drawings without inventive exercise.

Fig. 1 is a schematic diagram of a system architecture of a tag display method according to an embodiment of the present disclosure;

fig. 2a is a flowchart of a tag display method according to an embodiment of the present disclosure;

fig. 2b is a signaling interaction diagram of a tag display method according to an embodiment of the present application;

fig. 3 is an exemplary diagram of an interface of a caricature APP according to an embodiment of the present application;

fig. 4 is an exemplary diagram of a display situation of three different channel page tags according to an embodiment of the present application;

fig. 5 is a flowchart of a generation process of a data tag according to an embodiment of the present application;

FIG. 6 is a flow chart of writing a data tag into a tag library according to an embodiment of the present application;

fig. 7 is a flowchart of a method for generating an update tag according to an embodiment of the present application;

FIG. 8 is a flowchart of processing an update tag according to an embodiment of the present application;

FIG. 9 is an exemplary diagram of a background management interface provided in an embodiment of the present application;

fig. 10 is a flowchart of a tag display method according to an embodiment of the present application;

fig. 11a is a structural diagram of a label display device according to an embodiment of the present application;

fig. 11b is a structural diagram of a label display device according to an embodiment of the present application;

FIG. 12 is a block diagram of an apparatus provided in an embodiment of the present application;

fig. 13 is a block diagram of a server according to an embodiment of the present application.

Detailed Description

Embodiments of the present application are described below with reference to the accompanying drawings.

The tag display method provided in the related art usually realizes the fixed tag configuration in the background manually, that is, the displayed tag is fixed, and the display position of the tag is also fixed. For example, when the APP recommends a cartoon, a fixed type tag is shown in the upper right corner of the cartoon cover.

However, in this method, since the logic is fixed in the terminal device, dynamic change cannot be achieved, and it is difficult to promote the click rate and conversion rate of the user on the channel page through the tag.

In order to solve the above technical problem, an embodiment of the present application provides a tag display method, which can implement dynamic display of tags, that is, select appropriate tags to be displayed at appropriate positions according to different channel pages (scenes), so that the displayed tags better meet the attention requirements and user habits of a user, and further promote the click rate and conversion rate of the user on the channel pages.

The method provided by the embodiment of the application relates to the technical field of cloud, for example, Big data (Big data) is a data set which cannot be captured, managed and processed by a conventional software tool within a certain time range, and is massive, high-growth-rate and diversified information assets which can have stronger decision-making power, insight discovery power and process optimization capability only by a new processing mode. With the advent of the cloud era, big data has attracted more and more attention, and the big data needs special technology to effectively process a large amount of data within a tolerance elapsed time. The method is suitable for the technology of big data, and comprises a large-scale parallel processing database, data mining, a distributed file system, a distributed database, a cloud computing platform, the Internet and an extensible storage system. For example, when a user opens a certain channel page, the related data objects are displayed so as to recommend the data objects to the user; and mining relevant data aiming at the data object on the line to generate a label.

It should be noted that, the tag display method provided in the embodiment of the present application is executed by a terminal device or a server, or may be executed by both the terminal device and the server, for example, the server executes a step of acquiring a data object list, and the terminal device receives the data object list returned by the server and executes subsequent steps.

Referring to fig. 1, fig. 1 is a schematic diagram of a system architecture for providing a tag display method according to an embodiment of the present application. The system architecture comprises a server 101, a terminal device 102 and a tag library 103. The server 101 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud computing services. The terminal device 102 may be, but is not limited to, a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart watch, and the like. The terminal device 102 and the server 101 may be directly or indirectly connected through wired or wireless communication, and the application is not limited herein.

The tag library 103 may be configured to store a mapping relationship between an identifier of a data object and a tag, where the data object may include at least one format of audio, video, text, or picture, and for example, the data object may include multiple types of music, movies, drama, novel, comic, animation, and the like; the tags are used for reflecting typical characteristics of the data objects, for example, characteristics of popularity, update condition, classification condition and the like of the data objects can be reflected, so that users can know additional information of the data objects through the tags, and the users are assisted to find good data objects. The tag library 103 may be an independent database, or may be located on the server 101, and of course, the mapping relationship may also be stored in other forms, the system architecture shown in fig. 1 is only an example, and the application does not limit the system architecture for tag display.

The terminal device 102 may install an APP used by the user to view a data object, such as a comic APP (at this time, the data object is a comic), a novel APP (at this time, the data object is a novel), and when the APP used by the user needs to show a certain channel page so as to recommend a corresponding data object to the user through the channel page, the terminal device 102 may be triggered to send a data request to the server 101, where the data request includes a channel identifier of a target channel page shown to the user.

When the server 101 receives the request data, the server 101 may obtain a data object list according to the channel identifier, where the data object list includes data objects to be displayed that need to be displayed on the target channel page.

The server 101 may determine the tags of the data objects to be displayed from the tag library according to the identifiers and the mapping relationships of the data objects to be displayed, because there may be many tags of the data objects to be displayed, and the tags and the display positions of the tags that need to be displayed in different scenes may be different, and different tags and different display positions may bring different user experiences to the user, thereby affecting the conversion rate of the data objects, the server 101 may determine the target tags and the target position information of the target tags from the tags of the data objects to be displayed according to the channel identifiers, so that the terminal device 102 may display the target tags according to the target position information when the data objects to be displayed are displayed according to the data object list on the target channel page, thereby implementing dynamic display of the tags.

Next, a label display method provided in an embodiment of the present application will be described with reference to the drawings. Referring to fig. 2a, the method comprises:

s202, acquiring a data object list according to the channel identification included in the request data.

The data request comprises a channel identifier of a target channel page displayed to a user, wherein the channel identifier is used for identifying the target channel page displayed to the user, so that which data objects are displayed on the target channel page can be determined according to the channel identifier, and when the data objects are displayed, which corresponding tags are displayed and at what positions the tags are displayed. Meanwhile, the terminal device can be made aware of which channel page is presented to the user. The channel identification may be represented by a channel identification number (ID).

The data objects displayed on different channel pages may be different, so that a data object list may be obtained according to the channel identifier, where the data object list includes the data objects to be displayed, and the data objects to be displayed have identifiers, and the identifiers may be represented by IDs of the data objects to be displayed.

S203, determining the label of the data object to be displayed according to the identifier and the mapping relation of the data object to be displayed.

The mapping relation is the mapping relation between the identification of the data object and the label, the mapping relation can be stored in a label library, the label library comprises the mapping relation between the identification of the data object and the label, and the identification of the data object can be represented by using the ID of the data object, so that the label of the data object to be displayed can be determined by searching the ID of the data object to be displayed in the label library.

S204, according to the channel identification, determining a target label from the labels of the data object to be displayed, and determining target position information of the target label according to the channel identification.

A data object may have multiple tags, and in different application scenarios, for example, different channel pages, the tags (additional information) of the data object actually focused by the user may be different, and the experience brought to the user by the display positions of the tags in different scenarios may also be different, which may affect the conversion rate and click rate of the user on the data object. Therefore, in order to improve the efficiency of finding good data objects by users and improve the click rate and conversion rate of the data objects, appropriate target tags and target position information of the target tags can be dynamically selected and displayed according to different channel pages. The target label is used for being displayed on the terminal equipment, and the target position information represents the display position of the target label on the data object to be displayed, so that the terminal equipment can display the target label on the data object to be displayed according to the acquired target position information when displaying the data object to be displayed according to the data object list.

If the method provided by the embodiment corresponding to fig. 2a is executed by a server, the terminal device may receive a data object list, target location information, and a target tag returned by the server, so as to display the target tag on the data object to be displayed according to the target location information; if the method provided by the embodiment corresponding to fig. 2a is executed by the server and the terminal device together, the terminal device may receive the content returned by the server, where the content is related to the step executed by the server, for example, if the server executes the above S202, the content may be a data object list, so that the terminal device determines the target position information and the target tag according to the data object list, and thus displays the target tag on the data object to be displayed according to the target position information; if the method provided by the embodiment corresponding to fig. 2a is executed by the terminal device, the terminal device directly displays the data object to be displayed included in the data object list after executing S202-S204, and displays the target tag on the data object to be displayed according to the target position information.

Next, the tag display method provided by the embodiment of the present application will be described in detail mainly in terms of the data object being a cartoon and from the perspective of interaction between a server and a terminal device. Referring to fig. 2b, the method comprises:

s201, the terminal device sends request data to a server.

When using a data object APP on a terminal device, the APP may include a plurality of channel pages, and when different channel pages are presented to a user, data objects displayed on the channel pages may be different, and correspondingly, tags displayed for the data objects may also be different. Taking the cartoon APP shown in fig. 3 as an example, it may include a plurality of channel pages, such as an update channel page, a select channel page, a youth channel page, a work detail page (click on a certain cartoon to view details), and so on.

When the APP used by the user needs to display a certain channel page so as to recommend a corresponding data object to the user through the channel page, the terminal device can be triggered to send a data request to the server. Since a default channel page (e.g. a premium or recommended channel page) may be usually presented to the user when the user starts the APP, or the user may switch to the channel page when clicking a channel page, that is, the terminal device receives the channel switching instruction, the data request may be generated when the user starts the APP or the terminal device receives the channel switching instruction.

S202, the server acquires a data object list according to the channel identification included in the request data.

S203, the server determines the label of the data object to be displayed according to the identifier and the mapping relation of the data object to be displayed.

In this embodiment, the tag library is a standard tag library constructed in advance, and a field data structure of a mapping relationship in the tag library ensures expandability of a dynamic operation tag, and can be applied to various application scenarios, and has strong reusability and maintainability. The field data structure is shown in table 1, where table 1 includes fields reflecting mapping relationships, interpretations of different fields, and data types of the fields, for example, field target _ type indicates the type of the data object, for example, field 1 indicates that the type of the data object is a cartoon, field 2 indicates that the type of the data object is an animation, and so on; the field type is integer (int); for another example, the field tag _ content indicates the content of the tag, such as the 1 st name of the leader board; the field type is a string (string), and is not described one by one here.

TABLE 1

In some possible embodiments, a data object may have multiple tag types, which may include, for example, data tags, update tags, rating or summary type tags, and so forth. The data labels generally describe data statistics of data objects under different data statistics principles, such as "top leader board 10", "x ten thousand people are looking" and the like; the update tag is generally a tag for identifying the update condition of the data object, such as "even 7 days", "pop 10 words", etc.; the tags of rating or summary type are generally summaries of the content of the data object or the rating aspect of the user, such as "pen and brush fineness", etc. Of course, it also extends to other tag types.

A tag type may have multiple pieces of data, which may belong to the same category or different categories of data. Each tag may support an expiration date, and tags within the expiration date may be used for presentation. The field data structure may support extensions to other data object types, such as extensions to Adventure games (AVG), novels, and the like.

In some embodiments, in order to improve the usability, reduce the pressure of a database (data base, DB) as a tag library, and improve the tag acquisition efficiency, the mapping relationship may be cached in the memory at regular time, and tags that are not in the validity range may be filtered out.

In this case, the mapping relationship may be stored in a redis hash structure, which is a mapping table of a key (key) and a value (value) of a string type. In this embodiment, the tag content of a certain data object stored in the redis hash structure may be represented by a json structure, for example:

{

"1": "A leader TOP10 favorite 100w 22.47 ten thousand people are at watch",

"2": the "8-word explosion",

}

wherein "1" and "2" represent "key", "the leader TOP10 favorite 100w 22.47 thousands of people are watching" and "8-day-of-death" represent "value" respectively corresponding to the "key", including the leader TOP10, the favorite 100w, 22.47 thousands of people are watching three data tags, and one 8-day-of-death update tag.

S204, the server determines a target label from the labels of the data object to be displayed according to the channel identifier, and determines target position information of the target label according to the channel identifier.

It should be noted that S202-S204 in fig. 2b are identical to S202-S204 in fig. 2a, respectively.

In some possible embodiments, the manner of determining the target tag and the target location information may be to obtain historical recommendation data according to the channel identifier, where the historical recommendation data records which different tags are shown for the data object, which locations the tags are shown in when the data object is shown on the target channel page identified by the channel identifier, and the conversion rates of the data objects corresponding to the different tags are shown at different locations, and then determine the target tag according to the conversion rate in the historical recommendation data and the corresponding tag, and determine the target location information according to the conversion rate and the corresponding historical location information.

The target label can be a label corresponding to the highest conversion rate, and the target position information is historical position information of the target label corresponding to the highest conversion rate. Of course, the conversion rate brought by displaying which kind of labels at which positions of the data objects to be displayed on the target channel page is higher can also be learned in a deep learning manner.

For example, the tags corresponding to one data object include "7 days old", "TOP of best market" 5 "," 22.47 ten thousands of people watching ", and so on, some data objects that are still being updated are usually displayed on the update channel page, and the update speed of the data object is usually concerned by the user, so in order to improve the efficiency of the user finding good data objects, the update tag is usually displayed on the update channel page, for example," 7 days old "is selected as the target tag, that is, the target channel page for displaying the update tag is the update channel page; the premium channel page is usually a data object that recommends some hot for the user, and can be represented by the number of watching or reading people, sales volume, etc. of the data object, therefore, the data tag is usually displayed on the premium channel page, for example, "TOP stock chart TOP 5" is selected as a target tag, etc., that is, the target channel page for displaying the data tag is the premium channel page, and of course, may also be a product detail page, etc.

The display position of the target label can be at any position of the cover picture, however, the display of the target label at some positions can bring better experience to users, so that the conversion rate and click rate of the data object can be improved, and the display of the target label at some positions can bring poorer experience to users, so that the conversion rate and click rate of the data object are reduced. For example, when the target tag is displayed at the upper left corner, the upper right corner, the lower left corner, the lower right corner, the middle and other positions of the cover map of the data object for a certain data object in the update channel page, the conversion rates of the data object are 0.8, 0.6, 0.4, 0.6 and 0.1, respectively, and the conversion rate of the target tag displayed at the upper left corner of the cover map of the data object is the highest, so that it can be determined that the target position information is the upper left corner.

S205, the server returns the data object list, the target label and the target position information to the terminal equipment.

Because the target tag needs to be displayed on the data object to be displayed included in the data object list according to the target position information, the server can combine the data object list, the target tag and the target position information to obtain combined data, and return the combined data to the terminal device.

The data object list, the target label and the target position information can be written in the interactive field and returned to the terminal equipment through the interactive field. The format of the interaction field can be seen in table 2 and may include fields, interpretations of different fields, and field data types. For example, field ID represents the ID of the data object (i.e., the data object list), whose data type is int; the field tag _ view _ type represents the presentation type of the target tag, if the field 1 represents that the target tag is presented in a text type, the field 2 represents that the target tag is presented in a picture type, and the data type of the target tag is int; the field tag _ info represents the tag content of the target tag, and the like, and the data type of the field tag _ info is an array (array), and of course, the field tag _ info may also include target location information, which is not described here one by one:

TABLE 2

S206, when the target channel page displays the data object to be displayed according to the data object list, the terminal equipment displays the target label according to the target position information.

The terminal equipment can display the data object to be displayed on the target channel page, the cover of the data object to be displayed is displayed under the common condition, the target label is displayed at the proper position according to the target position information, and the target label and the display position of the target label can be dynamically changed according to different scenes, so that the displayed label under each scene can better meet the attention requirement and the habit of the user, and the click rate and the conversion rate of the user on the channel page are improved.

Referring to fig. 4, fig. 4 shows a presentation of three different channel page tabs. Shown at 401 in fig. 4 is a presentation of a tag for the target channel page being the pick channel page, in which case the determined target tag is a data tag, such as the data tag "leader board TOP 10", which is presented in the lower right corner of the front cover of the data object, as indicated by the oval box in fig. 401. Shown at 402 in fig. 4 is a presentation of a tag when the target channel page is an update channel page, in which case the determined target tag is an update tag, for example, the update tag "even 7 days", which is presented in the upper left corner of the cover of the data object, as shown in the oval box in fig. 402. Shown at 403 in fig. 4 is the presentation of the label when the target channel page is a detail page of a work, in which case the identified target label is a data label, such as the data label "campus TOP 10" or "exploded 8", which is presented at the location indicated by the oval box in fig. 403.

According to the technical scheme, the mapping relation between the identification of the data object and the label is stored in advance, when the server receives the request data, the server can obtain a data object list according to the channel identification included in the request data, and the data object list includes the data object to be displayed which needs to be displayed on the target channel page. The server determines the tags of the data objects to be displayed according to the identifiers and the mapping relation of the data objects to be displayed, and as the tags of the data objects to be displayed can be numerous, the tags required to be displayed in different scenes and the display positions of the tags can be different, and different tags and different display positions can bring different user experiences for users, the conversion rate of the data objects is further influenced, the server can determine the target tags and the target position information of the target tags from the tags of the data objects to be displayed according to the channel identifiers, so that the terminal equipment can display the target tags according to the target position information when the target channel pages display the data objects to be displayed according to the data object list. Therefore, the embodiment can realize dynamic display of the tags, namely, the appropriate tags are selected to be displayed at the appropriate positions according to different channel pages (scenes), so that the displayed tags better meet the attention requirements and user habits of the user, and further the click rate and the conversion rate of the user on the channel pages are promoted to be improved.

Meanwhile, the embodiment of the application can automatically realize dynamic label display, reduce manpower input, reduce operation workload and improve the real-time performance and operation efficiency of dynamic label display.

It is understood that the tags provided by the embodiments of the present application may include various types, and the generation manner of different types of tags may be different. Next, the manner in which different types of tags are generated will be described.

In some embodiments, the tag may be a data tag, where the data tag is mainly generated according to two types of data, where the two types of data are attribute data and operation data, and the attribute data is generally data describing a fixed attribute of the data object itself, such as online time, whether to pay or not, a classification attribute, and the like of the data object; the operation data is data generated by the data object in the operation process, such as the number of reading people, the number of tickets, the income condition and the like. In the process of generating the data tag according to the attribute data and the operation data, the basic data may be generated according to a first preset rule according to the attribute data and the operation data of the data object, and then the data tag may be generated according to a second preset rule according to the basic data. Wherein, the data label can be recorded into the mapping chart of the data object- > label (the mapping chart is shown as Map < id > ]).

In this embodiment, a plurality of types of basic data may be generated by a first preset rule in combination with attribute data and operation data, and table 3 shows an example of a generated basic data portion:

TABLE 3

According to a second preset rule, the data label can be generated by using the basic data, and a plurality of data labels can be generated by using one basic data. Examples are shown in table 4:

TABLE 4

Name of data tag	Categories	Second predetermined rule
			Ranking on sale	Placard list	Work ranking	1 in leaderboard
Leader board top5	Placard list	Works ranked 2-5 in the leaderboard
			XX Wan looking at	Reading	Reading people number data, rejecting people number<1 ten thousand works

In this embodiment, taking a popular leaderboard as an example, the following data tags may be generated: best leader No. 1 > best leader TOP5> best leader TOP10> best leader TOP 20. For example, the categories of "TOP list 1" and "TOP list TOP 5" in table 4 are lists, and the category of "XX people who are looking at" is reading, and usually when the tags are displayed, the tags in the same category can be controlled to appear only once, for example, when one data object is not only the TOP10 of the TOP list, but also the TOP10 of the month list, only one of the data objects can be displayed.

In some embodiments, if the mapping relationship is stored in the tag library, since the number of data tags increases with the development of the service, in order to ensure the priority presentation of the high-quality tags, the data tags may be sorted in the order of priority from high to low, and a preset number of data tags are selected and written into the tag library.

Since the data tags are generated according to the basic data, in general, the priority of the data tags is the same as the priority of the basic data, so as to facilitate subsequent sorting, the basic data may be sorted according to the priority first, the sorted list is marked as L, if the preset number is M, the flowchart of the generation process of the data tags may be as shown in fig. 5, Map < id > [ ]isconstructed (S501), whether L is not empty is determined (S502), and if L is not empty, each basic data i (such as a leader board, a science and fiction classification, a number of readers, etc.) in L is calculated to generate the data tag _ i (S503). It is determined whether tag _ i is not empty (S504), and if so, the data tag _ i is recorded into Map < id > [ ] (S505). If the judgment results of the two judgment processes are negative, the process is ended. Wherein M may be a positive integer.

After the data tags are generated, in order to ensure the preferential display of high-quality tags, referring to fig. 6, the data tags in Map < id > [ ] can be polled (S601), whether the number of the data tags reaches M is judged (S602), if yes, the first M data tags are extracted (S603), and the first M data tags are written into the tag library (S604), and if not, S604 is directly executed to write the data tags into the tag library.

In the embodiment of the application, the data label can be generated by a full-automatic means and can be flexibly applied to various service scenes.

In some embodiments, the tag may be an update tag, where the update tag is a relatively special dynamic tag, and the update tag is divided into: even more, exploded more, daily more, etc. Even more support even more 3 days, even more 5 days and so on different days configuration, explode more support explode more 5 words, explode more 10 words and so on different words configuration. The update tag is unique in that it cannot be generated in advance.

A flowchart of a method of generating an updated tag can generally be seen in fig. 7:

s701, the terminal equipment submits a tag updating application to the server.

And the author opens the updating labels such as the continuous updating label. Wherein, the application comprises an update tag.

And S702, the server checks the received update tag, if the check is passed, S703 is executed, and if not, the process is ended.

And S703, writing the updated label passing the verification into the label library.

After the examination is passed, the server automatically updates the update tag of the data object to the tag library, wherein the update tag comprises information such as the type, data, the start time of the validity period, the end time of the validity period and the like of the update tag.

In some possible embodiments, the data object may have a certain update tag, but for some reason, the author may not update the data object on schedule, so that the actual update condition of the data object is inconsistent with the update condition identified by the update tag, that is, the update tag cannot accurately describe the update condition of the data object. In order to ensure the accuracy of the update tag, in this embodiment, each update tag in the tag library may be scanned (see S801 in fig. 8), and for each update tag in the tag library, whether the data object corresponding to the update tag is updated according to the update rule identified by the update tag is checked (see S802 in fig. 8), if not, the update tag is deleted (see S803 in fig. 8), and if so, the flow is ended.

For example, the update tag is updated for 7 days, the number of update days is calculated from the second day when the tag is effective, if the update is not interrupted in 7 days, the update rule is considered not to be satisfied, and the update tag is deleted. In addition, a system notice can be sent to the operator, so that the operator can take corresponding measures for the author, such as warning, fine, treatment according to default and the like.

In some embodiments, the tags may be rating or summary type tags, in which case the tags may be determined by way of artificial intelligence. For example, information such as comments, barrage, and category of the data object is collected, and a label prediction model is obtained by training based on the information, so that a label of the data object is generated by using the label prediction model.

It should be noted that, in some cases, manual intervention may be performed on the dynamically operated tag, for example, if an author wants to cancel the data object due to an emergency, the operator may perform manual intervention to cancel the update flag. Background management interface as shown in fig. 9, the connection/disconnection flag may be set to "status type", "days/words" or the like as shown in fig. 9.

Next, a label display method provided in the embodiment of the present application will be described with reference to an actual application scenario. Taking the data object as a cartoon as an example, installing a cartoon APP on the terminal device, when the user opens the cartoon APP, displaying a choice channel page to the user by default by the cartoon APP, and recommending a series of cartoons to the user through the choice channel page, at this time, referring to fig. 10, the tag display method includes:

s1001, the terminal equipment starts a cartoon APP.

S1002, the terminal device sends request data to a server.

S1003, the server acquires the cartoon to be displayed according to the channel identification included in the request data.

S1004, aiming at each cartoon to be displayed, the server determines the label of the cartoon to be displayed according to the identifier and the mapping relation of the cartoon to be displayed.

S1005, the server determines a target label from the labels of the cartoon to be displayed according to the channel identifier, and determines target position information of the target label according to the channel identifier.

S1006, the server returns the cartoon to be displayed, the target label and the target position information to the terminal equipment.

And S1007, the terminal equipment displays the cartoon to be displayed to the user on the selected channel page, and displays the target label according to the target position information.

Based on the tag display method provided in the foregoing embodiment, an embodiment of the present application further provides a tag display apparatus 1100. Referring to fig. 11a, the apparatus 1100 comprises an acquisition unit 1101, a first determination unit 1102 and a second determination unit 1103:

the acquiring unit 1101 is configured to acquire a data object list according to a channel identifier included in the request data; the data object list comprises data objects to be displayed; the channel identification is used for identifying a target channel page displayed to a user;

the first determining unit 1102 is configured to determine a tag of the data object to be displayed according to the identifier of the data object to be displayed and a mapping relationship, where the mapping relationship is a mapping relationship between the identifier of the data object and the tag;

the second determining unit 1103 is configured to determine, according to the channel identifier, a target tag from tags of the data object to be displayed, and determine, according to the channel identifier, target position information of the target tag, where the target tag is used for being displayed on a terminal device, and the target position information represents a display position of the target tag on the data object to be displayed when the terminal device displays the data object to be displayed on the target channel page according to the data object list.

In a possible implementation manner, the second determining unit 1103 is configured to:

acquiring historical recommendation data according to the channel identification;

and determining the target label according to the conversion rate in the historical recommendation data and the corresponding label, and determining the target position information according to the conversion rate and the corresponding historical position information.

In a possible implementation manner, if the tag in the mapping relationship is a data tag, see fig. 11b, the apparatus further includes a generating unit 1104:

the generating unit 1104 is configured to generate basic data according to a first preset rule according to the attribute data and the operation data of the data object; and generating a data label according to a second preset rule according to the basic data.

In a possible implementation manner, the mapping relationship is stored in a tag library, and the generating unit 1104 is further configured to:

sorting the data tags in the order of priority from high to low;

and selecting a preset number of data tags before writing the data tags into the tag library.

In one possible implementation, the target channel page for presenting the data tag is a premium channel page or a work detail page.

In a possible implementation manner, if a tag in the mapping relationship is an update tag, the mapping relationship is stored in a tag library, and the generating unit 1104 is further configured to:

auditing the received update label;

and writing the updated tag passing the verification into the tag library.

In a possible implementation manner, the generating unit 1104 is further configured to:

for each update label in the label library, checking whether a data object corresponding to the update label is updated according to an update rule identified by the update label;

and if not, deleting the update tag.

In one possible implementation manner, the target channel page for displaying the update tab is an update channel page.

As can be seen from the foregoing technical solution, the mapping relationship between the identifier of the data object and the tag is stored in advance, and when the request data is received, the obtaining unit 1101 may obtain a data object list according to the channel identifier included in the request data, where the data object list includes the data object to be displayed that needs to be displayed on the target channel page. The first determining unit 1102 determines the tags of the data objects to be displayed according to the identifiers and the mapping relationships of the data objects to be displayed, because there may be many tags of the data objects to be displayed, the tags and the display positions of the tags that need to be displayed in different scenes may be different, and different tags and different display positions may bring different user experiences to a user, thereby affecting the conversion rate of the data objects, the second determining unit 1103 may determine the target tags and the target position information of the target tags from the tags of the data objects to be displayed according to the channel identifiers, so that the terminal device may display the target tags at the corresponding display positions according to the target position information when the data objects to be displayed are displayed according to the data object list on the target channel page. Therefore, the embodiment can realize dynamic display of the tags, namely, the appropriate tags are selected to be displayed at the appropriate positions according to different channel pages (scenes), so that the displayed tags better meet the attention requirements and user habits of the user, and further the click rate and the conversion rate of the user on the channel pages are promoted to be improved.

The embodiment of the application also provides equipment. The apparatus is described below with reference to the accompanying drawings. Referring to fig. 12, an embodiment of the present application provides a device 1200, where the device 1200 may be a terminal device, and the terminal device is taken as a smart phone as an example:

fig. 12 is a block diagram illustrating a partial structure of a mobile phone related to a terminal provided in an embodiment of the present application. Referring to fig. 12, the cellular phone includes: radio Frequency (RF) circuit 1210, memory 1220, input unit 1230, display unit 1240, sensor 1250, audio circuit 1260, wireless fidelity (WiFi) module 1270, processor 1280, and power supply 1290. Those skilled in the art will appreciate that the handset configuration shown in fig. 12 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.

The following describes each component of the mobile phone in detail with reference to fig. 12:

the RF circuit 1210 is configured to receive and transmit signals during information transmission and reception or during a call, and in particular, receive downlink information of a base station and then process the received downlink information to the processor 1280; in addition, the data for designing uplink is transmitted to the base station. In general, RF circuit 1210 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like. In addition, the RF circuit 1210 may also communicate with networks and other devices via wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to Global System for Mobile communication (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Message Service (SMS), and the like.

The memory 1220 may be used to store software programs and modules, and the processor 1280 executes various functional applications and data processing of the mobile phone by operating the software programs and modules stored in the memory 1220. The memory 1220 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 1220 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The input unit 1230 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the cellular phone. Specifically, the input unit 1230 may include a touch panel 1231 and other input devices 1232. The touch panel 1231, also referred to as a touch screen, can collect touch operations of a user (e.g., operations of the user on or near the touch panel 1231 using any suitable object or accessory such as a finger, a stylus, etc.) thereon or nearby, and drive the corresponding connection device according to a preset program. Alternatively, the touch panel 1231 may include two portions, a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, and sends the touch point coordinates to the processor 1280, and can receive and execute commands sent by the processor 1280. In addition, the touch panel 1231 may be implemented by various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. The input unit 1230 may include other input devices 1232 in addition to the touch panel 1231. In particular, other input devices 1232 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.

The display unit 1240 may be used to display information input by the user or information provided to the user and various menus of the cellular phone. The Display unit 1240 may include a Display panel 1241, and optionally, the Display panel 1241 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like. Further, touch panel 1231 can overlay display panel 1241, and when touch panel 1231 detects a touch operation thereon or nearby, the touch panel 1231 can transmit the touch operation to processor 1280 to determine the type of the touch event, and then processor 1280 can provide a corresponding visual output on display panel 1241 according to the type of the touch event. Although in fig. 12, the touch panel 1231 and the display panel 1241 are implemented as two independent components to implement the input and output functions of the mobile phone, in some embodiments, the touch panel 1231 and the display panel 1241 may be integrated to implement the input and output functions of the mobile phone.

The cell phone may also include at least one sensor 1250, such as a light sensor, motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1241 according to the brightness of ambient light, and the proximity sensor may turn off the display panel 1241 and/or the backlight when the mobile phone moves to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the posture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.

Audio circuitry 1260, speaker 1261, and microphone 1262 can provide an audio interface between a user and a cell phone. The audio circuit 1260 can transmit the received electrical signal converted from the audio data to the speaker 1261, and the audio signal is converted into a sound signal by the speaker 1261 and output; on the other hand, the microphone 1262 converts the collected sound signals into electrical signals, which are received by the audio circuit 1260 and converted into audio data, which are processed by the audio data output processor 1280, and then passed through the RF circuit 1210 to be transmitted to, for example, another cellular phone, or output to the memory 1220 for further processing.

WiFi belongs to short-distance wireless transmission technology, and the mobile phone can help a user to receive and send e-mails, browse webpages, access streaming media and the like through the WiFi module 1270, and provides wireless broadband internet access for the user. Although fig. 12 shows the WiFi module 1270, it is understood that it does not belong to the essential constitution of the handset, and may be omitted entirely as needed within the scope not changing the essence of the invention.

The processor 1280 is a control center of the mobile phone, connects various parts of the entire mobile phone by using various interfaces and lines, and performs various functions of the mobile phone and processes data by operating or executing software programs and/or modules stored in the memory 1220 and calling data stored in the memory 1220, thereby performing overall monitoring of the mobile phone. Optionally, processor 1280 may include one or more processing units; preferably, the processor 1280 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It is to be appreciated that the modem processor described above may not be integrated into the processor 1280.

The handset also includes a power supply 1290 (e.g., a battery) for powering the various components, and preferably, the power supply may be logically connected to the processor 1280 via a power management system, so that the power management system may manage the charging, discharging, and power consumption.

Although not shown, the mobile phone may further include a camera, a bluetooth module, etc., which are not described herein.

In this embodiment, the processor 1280 in the mobile phone may perform the following steps;

The device provided in this embodiment of the present application may also be a server, please refer to fig. 13, fig. 13 is a structural diagram of a server 1300 provided in this embodiment of the present application, and the server 1300 may have a relatively large difference due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 1322 (e.g., one or more processors) and a memory 1332, and one or more storage media 1330 (e.g., one or more mass storage devices) storing an application 1342 or data 1344. Memory 1332 and storage medium 1330 may be, among other things, transitory or persistent storage. The program stored on the storage medium 1330 may include one or more modules (not shown), each of which may include a sequence of instructions operating on a server. Still further, the central processor 1322 may be arranged in communication with the storage medium 1330, executing a sequence of instruction operations in the storage medium 1330 on the server 1300.

The server 1300 may also include one or more power supplies 1326, one or more wired or wireless network interfaces 1350, one or more input-output interfaces 1358, and/or one or more operating systems 1341, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.

In this embodiment, the central processor 1322 in the server 1300 may perform the following steps;

The embodiment of the present application further provides a computer-readable storage medium, where the computer-readable storage medium is used for storing a program code, and the program code is used for executing the label display method described in each of the foregoing embodiments.

The embodiments of the present application also provide a computer program product including instructions, which when run on a computer, cause the computer to execute the label display method described in the foregoing embodiments.

The terms "first," "second," "third," "fourth," and the like in the description of the application and the above-described figures, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

The above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. A method of displaying labels, the method comprising:

2. The method according to claim 1, wherein the determining a target tag from the tags of the data object to be displayed according to the channel identifier and determining target location information of the target tag according to the channel identifier comprises:

3. The method of claim 1, wherein if the tag in the mapping relationship is a data tag, the method further comprises:

generating basic data according to the attribute data and the operation data of the data object and a first preset rule;

and generating a data label according to a second preset rule according to the basic data.

4. The method of claim 3, wherein the mapping relationship is stored in a tag repository, the method further comprising:

sorting the data tags in the order of priority from high to low;

5. The method of claim 3, wherein the target channel page for presenting the data tag is a premium channel page or a work detail page.

6. The method of claim 1, wherein if the tag in the mapping relationship is an updated tag, the mapping relationship is stored in a tag library, the method further comprising:

auditing the received update label;

and writing the updated tag passing the verification into the tag library.

7. The method of claim 6, further comprising:

and if not, deleting the update tag.

8. The method according to claim 6, wherein the target channel page for showing the update tab is an update channel page.

9. The method of claim 1, wherein the request data is generated by the terminal device after receiving a channel switching command.

10. A label display device, characterized in that the device comprises an acquisition unit, a first determination unit and a second determination unit:

11. The apparatus of claim 10, wherein the second determining unit is configured to:

12. The apparatus according to claim 10, wherein if the label in the mapping relationship is a data label, the apparatus further comprises a generating unit:

the generating unit is used for generating basic data according to the attribute data and the operation data of the data object and a first preset rule; and generating a data label according to a second preset rule according to the basic data.

13. The apparatus of claim 12, wherein the mapping relationship is stored in a tag library, and wherein the generating unit is further configured to:

sorting the data tags in the order of priority from high to low;

14. An apparatus, comprising a processor and a memory:

the processor is configured to perform the method of any of claims 1-9 according to instructions in the program code.

15. A computer-readable storage medium, characterized in that the computer-readable storage medium is configured to store a program code for performing the method of any of claims 1-9.