CN111601170A - Advertisement playing method, device and system - Google Patents
Advertisement playing method, device and system Download PDFInfo
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- CN111601170A CN111601170A CN202010436142.8A CN202010436142A CN111601170A CN 111601170 A CN111601170 A CN 111601170A CN 202010436142 A CN202010436142 A CN 202010436142A CN 111601170 A CN111601170 A CN 111601170A
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- advertisement
- advertisement playing
- external scene
- playing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
Abstract
The application relates to an advertisement playing method, device and system, wherein the advertisement playing method comprises the steps of presetting a plurality of advertisement playing backgrounds; acquiring external scene information in real time; and selecting the matched advertisement playing background according to the external scene information to be embedded into the advertisement content, so that the advertisement content and the advertisement playing background are displayed or played simultaneously. The method and the device can dynamically change the advertisement playing form in real time, attract the active attention of the user and fully play the advertisement role; and when the external scene information is weather information, the user can know outdoor weather change while watching advertisements, so that the functions of a plurality of single software are integrated, higher software value is generated, more convenience is brought to the user, and system popularization is facilitated.
Description
Technical Field
The present application belongs to the technical field of advertisement playing, and in particular, relates to an advertisement playing method, device and system.
Background
With the development of science and technology, functions in the smart television are more and more, software technologies are more and more mature, software applications in the smart television are more numerous, such as weather software, time reporting software and advertisement software are common, but the functions of the software are single, for example, the weather software only predicts weather, the advertisement software only can play prerecorded playing contents, a user needs to download a plurality of safe software while realizing multiple functions, the storage space of the smart television is occupied, and user experience is also affected. Moreover, because the existing advertisement content is fixed and the display mode is fixed and unchanged, the user sees the same advertisement content every time, visual fatigue is easily brought to the user in the long term, the advertisement is shielded in the sense of hearing, the conflict and the dislike of the user are caused, and the function and the value of the advertisement cannot be well realized.
Disclosure of Invention
The application provides an advertisement playing method, device and system in order to overcome the problems that the existing advertisement content is fixed, the display mode is fixed and unchanged, so that a user sees the same advertisement content every time, visual fatigue is easily brought to the user over time, the advertisement is shielded in the sense of hearing, conflict and dislike of the user are caused, and the effect and value of the advertisement cannot be well realized.
In a first aspect, the present application provides an advertisement playing method, including:
presetting a plurality of advertisement playing backgrounds;
acquiring external scene information in real time;
and selecting the matched advertisement playing background according to the external scene information to be embedded into the advertisement content, so that the advertisement content and the advertisement playing background are displayed or played simultaneously.
Further, the external scene information is time period information, and the time periods include morning, noon and evening;
the multiple advertisement playing backgrounds correspond to morning, noon and evening respectively.
Further, the external scene information is weather information, and the weather includes sunny days, cloudy days, strong wind, rainy days, snow days, haze and hail;
the multiple advertisement playing backgrounds respectively correspond to the sunny days, cloudy days, strong wind, rainy days, snow days, haze and hailstones.
Further, the advertisement playing background comprises:
one or more of advertisement playing animation, sound effect, color, brightness and showing form;
the display forms comprise pictures, texts and videos.
Further, before the obtaining the external scene information in real time, the method further includes:
and monitoring whether the advertisement is popped up or not, and acquiring external scene information in real time after the advertisement is monitored to be popped up.
Further, the method further comprises:
monitoring whether the playing of the advertisement content is finished or not;
and when the advertisement content playing is monitored to be finished, closing the advertisement playing background corresponding to the advertisement content.
Further, the selecting the matched advertisement playing background according to the external scene information to be embedded into the advertisement content includes:
distributing corresponding numerical values to external scene information;
matching the advertisement playing background with the corresponding numerical values of the external scene information respectively;
and selecting the matched advertisement playing background according to the value corresponding to the external scene acquired in real time.
Further, the method further comprises: and acquiring external scene information from third-party software or terminal internal equipment.
In a second aspect, the present application provides an advertisement playing apparatus, including:
the preset module is used for presetting a plurality of advertisement playing backgrounds;
the acquisition module is used for acquiring external scene information in real time;
and the matching module is used for selecting the matched advertisement playing background according to the external scene information and embedding the advertisement playing background into the advertisement content so as to display or play the advertisement content and the advertisement playing background at the same time.
In a third aspect, the present application provides an advertisement playing system, including:
the advertisement playing device and the intelligent terminal are described in the second aspect;
the advertisement playing device is arranged in the intelligent terminal;
the intelligent terminal is used for playing or displaying advertisement content and advertisement playing background.
The technical scheme provided by the embodiment of the application can have the following beneficial effects:
according to the advertisement playing method, the device and the system provided by the embodiment of the invention, the external scene information is obtained in real time, and the matched advertisement playing background is selected and embedded into the advertisement content according to the external scene information, so that the advertisement content and the advertisement playing background are displayed or played at the same time, the advertisement playing form can be dynamically changed in real time, the active attention of a user is attracted, and the advertisement effect is fully exerted; and when the external scene information is weather information, the user can know outdoor weather change while watching advertisements, so that the functions of a plurality of single software are integrated, higher software value is generated, more convenience is brought to the user, and system popularization is facilitated.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
Fig. 1 is a flowchart of an advertisement playing method according to an embodiment of the present application.
Fig. 2 is a flowchart of an advertisement playing method according to another embodiment of the present application.
Fig. 3 is a flowchart of an advertisement playing method according to another embodiment of the present application.
Fig. 4 is a functional structure diagram of an advertisement playing device according to an embodiment of the present application.
Fig. 5 is a functional block diagram of an advertisement playing system according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail below. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present application.
Fig. 1 is a flowchart of an advertisement playing method according to an embodiment of the present application, and as shown in fig. 1, the advertisement playing method includes:
s11: presetting a plurality of advertisement playing backgrounds;
s12: acquiring external scene information in real time;
s13: and selecting the matched advertisement playing background according to the external scene information to be embedded into the advertisement content, so that the advertisement content and the advertisement playing background are displayed or played simultaneously.
In some embodiments, selecting the matched advertisement playing background according to the external scene information to be embedded into the advertisement content can be achieved by, but is not limited to, the following methods:
distributing corresponding numerical values to external scene information;
matching the advertisement playing background with the corresponding numerical values of the external scene information respectively;
and selecting the matched advertisement playing background according to the value corresponding to the external scene acquired in real time.
As an implementation manner selectable in this embodiment, the advertisement playing method further includes: and acquiring external scene information from third-party software or terminal internal equipment.
In some embodiments, before obtaining the external scene information in real time, the method further includes:
and monitoring whether the advertisement is popped up or not, and acquiring external scene information in real time after the advertisement is monitored to be popped up.
In some embodiments, the advertisement playing method further includes:
monitoring whether the playing of the advertisement content is finished or not;
and when the advertisement content playing is monitored to be finished, closing the advertisement playing background corresponding to the advertisement content.
For example, weather information is obtained in real time from third-party software, and if the obtained weather information is rainy, the advertisement playing background at the moment is a color, animation or sound effect corresponding to the rainy day, for example, the background is a raindrop while advertisement content is played, so that comfortable feeling is brought to users.
The traditional advertisement content is fixed, and the display mode is also fixed and unchanged, so that the user sees the same advertisement content every time, visual fatigue is easily brought to the user in the long term, the advertisement is shielded in the sense of hearing, conflict and dislike of the user are caused, and the effect and value of the advertisement cannot be well realized.
In the embodiment, the external scene information is acquired in real time, and the matched advertisement playing background is selected and embedded into the advertisement content according to the external scene information, so that the advertisement content and the advertisement playing background are displayed or played simultaneously, the advertisement playing form can be dynamically changed in real time, active attention of a user is attracted, and the advertisement function is fully played; and when the external scene information is weather information, the user can know outdoor weather change while watching advertisements, so that the functions of a plurality of single software are integrated, higher software value is generated, more convenience is brought to the user, and system popularization is facilitated.
An embodiment of the present invention provides another advertisement playing method, which is shown in a flowchart in fig. 2, and includes:
s21: presetting a plurality of advertisement playing backgrounds corresponding to the time periods;
s22: acquiring time period information from an internal clock of the intelligent terminal in real time;
the method for acquiring the time period information from the internal clock of the intelligent terminal in real time includes, but is not limited to: and acquiring internal clock time in real time, and dividing the clock time into time periods, such as three time periods of morning, noon and evening.
It should be noted that the time slots may be divided according to actual usage requirements, and it is understood that the finer the time slot division is, the more vivid the advertisement playing background corresponding to the time slot is, and the obtaining manner of the time slot and the dividing manner of the time slot are not limited in this embodiment.
S23: and selecting the matched advertisement playing background according to the time period information to be embedded into the advertisement content, so that the advertisement content and the advertisement playing background are displayed or played simultaneously.
For example, a corresponding numerical value is assigned to the time period, the morning corresponding numerical value is 1, the noon corresponding numerical value is 2, the evening corresponding numerical value is 3, the background color corresponding to the morning is associated with the numerical value 1, and the background color corresponding to the noon is associated with the numerical value 2; and associating the background color corresponding to the night with the value 3, thereby realizing the matching of the advertisement playing background and the time period.
It should be noted that the method for allocating the corresponding value to the time slot is only a method for matching the time slot information with the advertisement playing background, and the matching may be performed through a value, a character or other manners.
For example, the background corresponding to morning is a background with higher brightness and lighter color, and the background corresponding to evening is a background with lower brightness and darker color, so that the user sees the same advertisement content in morning and evening, but the background color changes, so that the user can feel new and attract the attention of the user again.
In the embodiment, the time slot information is obtained in real time, and the matched advertisement playing background is selected according to the time slot information and embedded into the advertisement content, so that under the condition that the advertisement content is not changed, the advertisement playing effect seen by the user in different time slots is different, and the attention of the user can be attracted.
An embodiment of the present invention provides another advertisement playing method, which is shown in a flowchart in fig. 3, and includes:
s31: presetting various advertisement playing backgrounds corresponding to weather;
s32: acquiring weather information from third-party software in real time; weather includes, but is not limited to, sunny, cloudy, strong wind, rainy, snowy, hazy, and hail;
the various advertisement playing backgrounds respectively correspond to sunny days, cloudy days, strong wind, rainy days, snow days, haze and hailstones.
S33: and selecting the matched advertisement playing background to be embedded into the advertisement content according to the weather information so as to display or play the advertisement content and the advertisement playing background at the same time.
For example, the corresponding numerical values are respectively allocated to the weather, the numerical value on the sunny day is 1, the numerical value on the cloudy day is 2, the numerical value on the cloudy day is 3, the numerical value on the strong wind is 4, the numerical value on the rainy day is 5, the numerical value on the snowy day is 6, the numerical value on the haze is 7, the numerical value on the hail is 8, the background color corresponding to the sunny day is associated with the numerical value 1, the background color corresponding to the cloudy day is associated with the numerical value 2, and the like, so that the matching between the advertisement playing background and the weather is realized.
It should be noted that, the above-mentioned method for respectively allocating corresponding numerical values to weather is only one of the methods for matching the weather information with the advertisement playing background, and the matching may be performed by allocating characters and other methods.
As an optional implementation manner of the embodiment, the advertisement playing background includes, but is not limited to, an advertisement playing animation, sound effects, colors, brightness, and a presentation form, and the presentation form includes pictures, texts, and videos.
The weather information is acquired through implementation, different weather animation effects such as snowmen, wind and rain and lightning are injected into the advertisement, so that the advertisement is not repeated, the outdoor weather change of the user can be reminded, and the user is helped to know the outdoor weather condition.
As an implementation manner that can be selected in this embodiment, the external scene information may include time slot information and weather information at the same time, and the advertisement playing background may include an advertisement playing background corresponding to the time slot information and a playing background corresponding to the weather information at the same time, it should be noted that the advertisement playing background corresponding to the time slot information and the playing background corresponding to the weather information may be simultaneously played in a manner that is directly superimposed, or may be injected into the advertisement playing content through an image and video fusion technology, and a person skilled in the art may perform processing with own technical experience according to actual needs.
In the embodiment, the weather information is acquired in real time, and the matched advertisement playing background is selected and embedded into the advertisement content according to the weather information, so that the user can know outdoor weather changes while watching the advertisement, the functions of a plurality of single software are integrated, higher software value is generated, more convenience is brought to the user, and system popularization is facilitated.
Fig. 4 is a functional structure diagram of an advertisement playing device according to an embodiment of the present application, and as shown in fig. 4, the advertisement playing device includes:
the presetting module 41 is used for presetting a plurality of advertisement playing backgrounds;
an obtaining module 42, configured to obtain external scene information in real time;
and the matching module 43 is configured to select a matched advertisement playing background according to the external scene information and embed the selected advertisement playing background into the advertisement content, so that the advertisement content and the advertisement playing background are displayed or played simultaneously.
As an optional implementation manner of the present invention, the obtaining module 42 includes:
acquiring a time period information unit, wherein the time period comprises morning, noon and evening;
the multiple advertisement playing backgrounds correspond to morning, noon and evening respectively.
Acquiring weather information bullets, wherein the weather comprises sunny days, cloudy days, strong wind, rainy days, snowy days, haze and hailstones;
the various advertisement playing backgrounds respectively correspond to the sunny days, cloudy days, strong wind, rainy days, snow days, haze and hailstones.
The obtaining module 42 may obtain the external scene information from the third-party software or the terminal internal device, and may integrate functions of a plurality of pieces of software by obtaining the external scene information from the third-party software in real time, so as to improve the value of the software.
The advertising background includes, but is not limited to, advertising animation, sound effects, colors, brightness, and presentation forms including pictures, text, and video.
In some embodiments, the advertisement playing apparatus further includes:
and the first monitoring module 44 is configured to monitor whether an advertisement is popped out, and obtain external scene information in real time after the advertisement is popped out.
A second monitoring module 45, configured to monitor whether the playing of the advertisement content is finished; and when the advertisement content playing is monitored to be finished, closing the advertisement playing background corresponding to the advertisement content.
The advertisement playing device provided by the embodiment presets various advertisement playing backgrounds through the presetting module, the obtaining module obtains external scene information in real time, the matching module selects the matched advertisement playing background to be embedded into the advertisement content according to the external scene information so as to enable the advertisement content and the advertisement playing background to be displayed or played at the same time, the advertisement playing mode can be dynamically changed in real time, active attention of a user is attracted, and the advertisement effect is fully exerted; and when the external scene information is weather information, the user can know outdoor weather change while watching advertisements, so that the functions of a plurality of single software are integrated, higher software value is generated, more convenience is brought to the user, and system popularization is facilitated.
An embodiment of the present invention provides an advertisement playing system, as shown in fig. 5, which includes:
the advertisement playing device 51 and the intelligent terminal 52 in the above embodiment;
the advertisement playing device 51 is arranged inside the intelligent terminal 52;
the intelligent terminal 52 is used for playing or displaying the advertisement content and the advertisement playing background.
In some embodiments, the advertisement playing system further includes a network traffic monitoring device, an intranet DDoS (distributed denial of service), a public network DDoS, and a dns (domain Name system) server.
When the intelligent terminal 52 is in the smart television, the advertisement playing device 51 may be installed when the smart television is factory set, and whether the data information such as the current time and weather can be acquired or not may be debugged. The advertisement playing device 51 can be automatically turned on when the user turns on the smart tv.
All pop-up advertisements are monitored in the system, the colors and brightness of the pop-up advertisements, which are consistent with the current time, weather and scene, and animation effects are adjusted at the first time, so that a user feels comfortable, and the current outdoor weather change can be known. And when the advertisement playing is finished and quits, all the advertisement dynamic effects are finished, and the next pop-up advertisement is continuously monitored.
The advertisement playing system provided by the embodiment can dynamically change the advertisement playing form in real time through the combination linkage of all the parts, attract the active attention of users, fully play the advertisement role, bring more convenience to the users and be beneficial to system popularization.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
It should be noted that the present invention is not limited to the above-mentioned preferred embodiments, and those skilled in the art can obtain other products in various forms without departing from the spirit of the present invention, but any changes in shape or structure can be made within the scope of the present invention with the same or similar technical solutions as those of the present invention.
Claims (10)
1. An advertisement playing method is characterized by comprising the following steps:
presetting a plurality of advertisement playing backgrounds;
acquiring external scene information in real time;
and selecting the matched advertisement playing background according to the external scene information to be embedded into the advertisement content, so that the advertisement content and the advertisement playing background are displayed or played simultaneously.
2. The advertisement playing method according to claim 1, wherein the external scene information is time period information, the time period including morning, noon and evening;
the multiple advertisement playing backgrounds correspond to morning, noon and evening respectively.
3. The advertisement playing method according to claim 1, wherein the external scene information is weather information, the weather including sunny days, cloudy days, strong wind, rainy days, snow days, haze and hail;
the multiple advertisement playing backgrounds respectively correspond to the sunny days, cloudy days, strong wind, rainy days, snow days, haze and hailstones.
4. The advertisement playing method according to claim 1, wherein the advertisement playing background comprises:
one or more of advertisement playing animation, sound effect, color, brightness and showing form;
the display forms comprise pictures, texts and videos.
5. The advertisement playing method according to claim 1, further comprising, before the obtaining the external scene information in real time:
and monitoring whether the advertisement is popped up or not, and acquiring external scene information in real time after the advertisement is monitored to be popped up.
6. The advertisement playing method according to claim 1, further comprising:
monitoring whether the playing of the advertisement content is finished or not;
and when the advertisement content playing is monitored to be finished, closing the advertisement playing background corresponding to the advertisement content.
7. The advertisement playing method according to claim 1, wherein the selecting the matched advertisement playing background to be embedded into the advertisement content according to the external scene information comprises:
distributing corresponding numerical values to external scene information;
matching the advertisement playing background with the corresponding numerical values of the external scene information respectively;
and selecting the matched advertisement playing background according to the value corresponding to the external scene acquired in real time.
8. The advertisement playing method according to claim 1, further comprising: and acquiring external scene information from third-party software or terminal internal equipment.
9. An advertisement playback apparatus, comprising:
the preset module is used for presetting a plurality of advertisement playing backgrounds;
the acquisition module is used for acquiring external scene information in real time;
and the matching module is used for selecting the matched advertisement playing background according to the external scene information and embedding the advertisement playing background into the advertisement content so as to display or play the advertisement content and the advertisement playing background at the same time.
10. An advertisement playing system, comprising:
the advertisement playing device and the intelligent terminal according to claim 9;
the advertisement playing device is arranged in the intelligent terminal;
the intelligent terminal is used for playing or displaying advertisement content and advertisement playing background.
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| CN202010436142.8A CN111601170A (en) | 2020-05-21 | 2020-05-21 | Advertisement playing method, device and system |
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| CN202010436142.8A CN111601170A (en) | 2020-05-21 | 2020-05-21 | Advertisement playing method, device and system |
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Application publication date: 20200828 |