CN111553743A - Federal product recommendation method, device, equipment and computer storage medium - Google Patents
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Abstract
The application discloses a method, a device, equipment and a computer storage medium for recommending products in Nippon, wherein the method is applied to a recommending terminal and comprises the following steps: when a product recommendation request is received, extracting target user data corresponding to the product recommendation request; acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model, and acquiring a feature representation set, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal process based on user feature information and product feature information and performing iterative training on an initial analysis model; and generating a product recommendation set corresponding to the target user data according to the feature representation set. According to the method and the device, the neural collaborative filtering model is constructed through the longitudinal federation, so that the model can be fully learned while data leakage is reduced, and the recommendation accuracy is improved.
Description
Technical Field
The present application relates to the field of artificial intelligence technology for financial technology (Fintech), and in particular, to a method, an apparatus, a device, and a computer storage medium for recommending products for banjo.
Background
With the continuous development of financial technologies, especially internet technology and finance, more and more technologies (such as distributed, Blockchain, artificial intelligence, etc.) are applied in the financial field.
Currently, financial services are more and more products, a recommendation system can recommend products meeting requirements for users, the recommendation system is usually built on the basis of massive user data, most companies usually have only a small amount of user data, and due to the reasons of protecting user privacy and the like, companies cannot share respective user data, and further companies can only build the recommendation system based on the small amount of user data, and the products recommended to the users by the recommendation system are inaccurate.
Disclosure of Invention
The application mainly aims to provide a method, a device and equipment for recommending products in Nippon, and a computer storage medium, and aims to solve the technical problem that in the prior art, products are difficult to accurately recommend to users, so that the recommendation effect of a recommendation system is poor.
In order to achieve the above object, the present application provides a federal product recommendation method, which is applied to a recommendation terminal, and includes:
when a product recommendation request is received, extracting target user data corresponding to the product recommendation request;
acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model, and acquiring a feature representation set, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal process based on user feature information and product feature information and performing iterative training on an initial analysis model;
optionally, before the step of obtaining candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model, and obtaining a feature representation set, the method includes:
receiving a model updating request, and acquiring a key sent by a coordination terminal;
analyzing a training sample to obtain product characteristic information and user characteristic information, encrypting the user characteristic information according to the secret key and then sending the encrypted user characteristic information to a coordination terminal, so that the coordination terminal aggregates the user characteristic information sent by at least two recommendation terminals to form user aggregation characteristics;
receiving the user aggregation characteristics sent by the coordination terminal, and updating the user characteristic information according to the user aggregation characteristics;
and iteratively training an initial analysis model through the updated user characteristic information and the product characteristic information to obtain a neural collaborative filtering model.
Optionally, the step of analyzing the training sample to obtain product characteristic information and user characteristic information, encrypting the user characteristic information according to the secret key, and sending the encrypted user characteristic information to the coordination terminal includes:
initializing a training sample to form a user product scoring matrix, and decomposing the user product scoring matrix to obtain a first user characteristic vector and a first product characteristic vector;
initializing an initial analysis model to obtain training characteristic information, inputting the training characteristic information to a preset multilayer perception network to obtain a second user characteristic vector and a second product characteristic vector;
taking the first user characteristic vector and the second user characteristic vector as user characteristic information, taking the first product characteristic vector and the second product characteristic vector as product characteristic information, and locally storing the user characteristic information and the product characteristic information;
and encrypting the user characteristic information according to the secret key, and sending the encrypted user characteristic information to the coordination terminal.
Optionally, the step of obtaining candidate set product data, inputting the target user data and the candidate set product data to a neural collaborative filtering model, and obtaining a feature representation set includes:
acquiring candidate set product data, inputting the target user data and the candidate set product data to a neural collaborative filtering model, and acquiring user characteristic representation and product characteristic representation of a target user corresponding to the target user data;
determining user similar data and product similar data according to the user characteristic representation and the product characteristic representation of the target user;
and processing the user similar data and the product similar data to obtain a feature representation set.
Optionally, the feature representation set includes a user feature representation set and/or a product feature representation set, and the step of generating a product recommendation set corresponding to the target user data according to the feature representation set includes:
calculating user similarity data of the target user corresponding to the target user data and each preset user in the user feature representation set, sorting the preset users from large to small according to the user similarity data of the preset users, extracting preset users with preset number in the top sorting to form a similar user list, and forming products related to each preset user in the similar user list into a product recommendation set, or;
calculating product similarity data of target products corresponding to the target user data and preset products in the product feature representation set, sorting the preset products from large to small according to the product similarity data, extracting preset products with preset quantity in the top sorting order to form a similar product list, and forming product recommendation sets by products related to users in the similar product list;
determining the value of the product scoring of the user according to the user characteristic representation set and the candidate set product data representation, sorting the values of the product scoring from large to small to generate a recommended product list, and extracting a preset number of target products in the recommended product list as a product recommendation set corresponding to the target user data; or the like, or, alternatively,
and selecting a corresponding product recommendation set by using nearest neighbor search according to the user feature representation set and the product feature representation set.
In addition, in order to achieve the above object, the present application further provides a federal product recommendation method, where the federal product recommendation method is applied to a coordination terminal, and the federal product recommendation method includes:
generating encryption keys, and respectively sending the keys to at least two recommendation terminals associated with the coordination terminal, so that each recommendation terminal can encrypt respective user characteristic information based on the keys;
receiving user characteristic information sent by each recommending terminal, and performing aggregation processing on the user characteristic information to obtain user aggregation characteristics;
and feeding back the user aggregation characteristics to each recommendation terminal so that each recommendation terminal can carry out iterative training on the respective initial analysis model to obtain a neural collaborative filtering model.
In addition, in order to realize above-mentioned purpose, this application still provides a federal product recommendation device, federal product recommendation device locates recommendation terminal, federal product recommendation device includes:
the request receiving module is used for extracting target user data corresponding to a product recommendation request when the product recommendation request is received;
the input processing module is used for acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model and acquiring a feature representation set, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal flow based on user feature information and product feature information and performing iterative training on an initial analysis model;
and the recommendation generation module is used for generating a product recommendation set corresponding to the target user data according to the feature representation set.
In addition, in order to realize the above-mentioned purpose, this application still provides a federal product recommendation device, federal product recommendation device locates the coordination end, federal product recommendation device includes:
the key generation module is used for generating encryption keys and respectively sending the encryption keys to at least two recommendation terminals associated with the coordination terminal so that each recommendation terminal can encrypt respective user characteristic information based on the encryption keys;
the characteristic aggregation module is used for receiving the user characteristic information sent by each recommendation terminal and aggregating the user characteristic information to obtain user aggregation characteristics;
and the characteristic sending module is used for feeding the user aggregation characteristics back to each recommendation terminal so that each recommendation terminal can carry out iterative training on the respective initial analysis model to obtain the neural collaborative filtering model.
In addition, in order to achieve the above object, the present application further provides a federal product recommendation device, where the federal product recommendation device may be a recommendation terminal and/or a coordination terminal, and the federal product recommendation device includes: a memory, a processor, and a program stored on the memory for implementing the federal product recommendation method,
the memory is used for storing a program for realizing the federal product recommendation method;
the processor is configured to execute a program implementing the federal product recommendation method to implement the steps of the federal product recommendation method as claimed above.
In addition, in order to achieve the above object, the present application also provides a computer storage medium having a program for implementing the above federal product recommendation method stored thereon, wherein the program for implementing the federal product recommendation method implements the steps of the above federal product recommendation method when executed by a processor.
The invention provides a method, a device, equipment and a computer storage medium for recommending products in Federation, wherein the method carries out iterative training by combining data in a plurality of recommendation terminals, the embodiment of the invention does not need to carry out user alignment, the user characteristic information of each recommendation terminal is directly sent to a coordination terminal, the user characteristic information sent by at least two recommendation terminals is aggregated by the coordination terminal to form user aggregation characteristics, then longitudinal Federation modeling is carried out based on the user aggregation characteristics, the aim of accurately constructing a neural collaborative filtering model based on mass data is realized, when a product recommendation request is received, target user data corresponding to the product recommendation request is acquired, the target user data is input into the neural collaborative filtering model to obtain a product to be recommended to a target user, the neural collaborative filtering model is constructed by the user aggregation characteristics, and the neural collaborative filtering model is used for recommending the product, so that the accuracy of recommending the product is improved.
Drawings
FIG. 1 is a schematic flow chart of a neural collaborative filtering model training in a first embodiment of the federal product recommendation method of the present application;
FIG. 2 is a schematic flow chart diagram illustrating a first embodiment of a federal product recommendation method of the present application;
FIG. 3 is a flow chart illustrating a third embodiment of a federal product recommendation method of the present application;
fig. 4 is a schematic device structure diagram of a hardware operating environment according to an embodiment of the present application.
The implementation, functional features and advantages of the objectives of the present application will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
In a first embodiment of the federal product recommendation method of the present application, the federal product recommendation method is applied to a recommendation terminal, and the federal product recommendation method includes:
when a product recommendation request is received, extracting target user data corresponding to the product recommendation request;
acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model, and acquiring a feature representation set, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal process based on user feature information and product feature information and performing iterative training on an initial analysis model;
and generating a product recommendation set corresponding to the target user data according to the feature representation set.
In this embodiment, the recommendation terminal is in communication connection with other recommendation terminals, and a longitudinal federal flow requires that the recommendation terminal and the other recommendation terminals participate together (the recommendation terminal and the other recommendation terminals have different products but may have a common user), and includes, by the longitudinal federal flow: user characteristic information is trained together with the recommending terminal based on other recommending terminals, and product characteristic information is only trained based on local self storage of the recommending terminal.
Specifically, referring to fig. 1, fig. 1 is a schematic flow chart of a training process of a neural collaborative filtering model in a first embodiment of the federal product recommendation method of the present application, and steps of constructing the neural collaborative filtering model in the first embodiment of the federal product recommendation method of the present invention include:
step S01, receiving a model updating request and acquiring a key sent by a coordination terminal;
step S02, analyzing the training sample to obtain product characteristic information and user characteristic information, encrypting the user characteristic information according to the secret key and then sending the encrypted user characteristic information to the coordination terminal, so that the coordination terminal aggregates the user characteristic information sent by at least two recommendation terminals to form user aggregation characteristics;
step S03, receiving the user aggregation characteristics sent by the coordination terminal, and updating the user characteristic information according to the user aggregation characteristics;
and step S04, iteratively training an initial analysis model through the updated user characteristic information and the product characteristic information to obtain a neural collaborative filtering model.
The method comprises the steps that a recommending terminal receives a model updating request, initializes a training sample to obtain user characteristic information, namely, the recommending terminal obtains user behavior data in the training sample, the recommending terminal processes the user behavior data to obtain a user product scoring matrix, the recommending terminal conducts matrix decomposition on the user product scoring matrix to obtain a first user characteristic vector, the recommending terminal inputs the training sample into a characteristic extraction model to obtain a second user characteristic vector, the recommending terminal takes the first user characteristic vector and the second user characteristic vector as user characteristic information, the user characteristic information is sent to a coordinating terminal after being encrypted, and the coordinating terminal aggregates the user characteristic information sent by at least two recommending terminals to form user aggregation characteristics.
The user product scoring matrix refers to a matrix formed by purchase and click data of a target user of the recommendation terminal on a product of the recommendation terminal, the target user includes a user a, a user B, and the like, the product includes a watched movie, a purchased commodity, clicked web content, and the like, for example, if a certain sparse vector is 000000000000010 and the click amount of the target user on a certain web page is represented as 20 times, a product feature representation can be set as a real number 20 to represent the click amount of the user on a certain web page as 20 times, that is, the sparse vector is subjected to semantic coding, and a large sparse vector is converted into a low-dimensional space representation retaining a semantic relationship.
In this embodiment, step S01 specifically includes:
step a1, initializing a training sample to form a user product scoring matrix, and decomposing the user product scoring matrix to obtain a first user characteristic vector and a first product characteristic vector;
a2, initializing an initial analysis model to obtain training characteristic information, inputting the training characteristic information to a preset multilayer perception network to obtain a second user characteristic vector and a second product characteristic vector;
step a3, using the first user characteristic vector and the second user characteristic vector as user characteristic information, using the first product characteristic vector and the second product characteristic vector as product characteristic information, and locally storing the user characteristic information and the product characteristic information;
step a4, encrypting the user characteristic information according to the secret key, and sending the encrypted user characteristic information to the coordination terminal.
For example, the recommendation terminal a and the recommendation terminal B respectively initialize respective user characteristic information, product characteristic information, and other variables required by the model, where the user characteristic information and the product characteristic information respectively include two parts, a part of the matrix decomposition is formed (that is, the recommendation terminal a and the recommendation terminal B respectively initialize training samples to form a user product scoring matrix, decompose the user product scoring matrix to obtain a first user characteristic vector and a first product characteristic vector), a part of the matrix decomposition is obtained by model training, that is, after a round or cyclic iteration of the recommendation terminal a and the recommendation terminal B respectively include a preset multilayer perceptual network (or called a deep neural network), the recommendation terminal a and the recommendation terminal B obtain respective training characteristic information, and process the respective training characteristic information through the preset multilayer perceptual network (or called a deep neural network), obtain a second user feature vector and a second product feature vector). The recommendation terminal A and the recommendation terminal B take respective first user characteristic vectors and second user characteristic vectors as user characteristic information, and the recommendation terminal A and the recommendation terminal B encrypt the respective user characteristic information and send the encrypted user characteristic information to the coordination terminal C, so that the coordination terminal C conducts aggregation and then distributes the encrypted user characteristic information back to the recommendation terminal A and the recommendation terminal B, and the consistency of the user characteristic information values of the recommendation terminal A and the recommendation terminal B is guaranteed. In addition, in the training process, the recommendation terminal A and the recommendation terminal B respectively train own product characteristic information and other model variables, user characteristic information needs to be synchronized by the two parties, and the product characteristic information only needs to store local versions of the two parties.
The method includes that a coordination terminal receives user characteristic information sent by at least two recommendation terminals, and the coordination terminal aggregates the user characteristic information sent by the at least two recommendation terminals, that is, a mode of the coordination terminal aggregating the user characteristic information of the at least two recommendation terminals is not specifically limited, and includes:
the first implementation scheme is as follows: aggregating according to the user tags in the user characteristic information, for example, aggregating the same age group, the same academic calendar and the same income level to form one;
the second implementation scheme is as follows: the user characteristic information is aggregated according to the user behavior information in the user characteristic information, for example, users who all browse and purchase the commodity A are aggregated to form one, and the like.
The method includes the steps that a recommending terminal receives user aggregation characteristics sent by a coordinating terminal, the recommending terminal updates user characteristic information according to the user aggregation characteristics, the recommending terminal conducts iterative training on an initial analysis model according to the updated user characteristic information to obtain a neural Collaborative Filtering model (NCFNactual, neural Collaborative Filtering model), namely, the recommending terminal receives the user aggregation characteristics sent by the coordinating terminal, the recommending terminal fuses the user aggregation characteristics and the user characteristic information to obtain updated user characteristic information, the recommending terminal conducts fusion modeling by means of the updated user characteristic information, synchronous updating of the user characteristic information in multiple recommending terminals can be guaranteed in the embodiment, then the updated user characteristic information is used for building the neural Collaborative Filtering model, and model accuracy is guaranteed.
It can be understood that, in this embodiment, the step of constructing the neural collaborative filtering model by the recommendation terminal includes: the method comprises the steps that a recommending terminal obtains an initial analysis model, the recommending terminal conducts iterative training according to updated user characteristic information and product characteristic information in a training sample to obtain a neural collaborative filtering model, namely, the recommending terminal obtains the training sample, the recommending terminal processes the training sample to obtain product characteristic information, the product characteristic information can also have two sources, for example, the first-source recommending terminal extracts a user product scoring matrix from the training sample, the recommending terminal decomposes the user product scoring matrix to form a first product characteristic vector, the second-source recommending terminal initializes the training sample to obtain a second product characteristic vector, the recommending terminal takes the first product characteristic vector and the second product characteristic vector as product characteristic information, the recommending terminal sets weight information of the product characteristic information according to a preset attention algorithm, and the recommending terminal trains the initial analysis model according to the weight information of the product characteristic information and the updated user characteristic information, for example, a person has shopping records in an online shopping model, namely a shopping list at different time, the influence on the current shopping is different, a preset attention algorithm in the recommendation terminal sets weights corresponding to product characteristic information according to the adding time, the browsing times and the browsing duration of the shopping records, model training is carried out, the recommendation terminal obtains a loss value of the training model, the recommendation terminal determines whether an analysis model obtained by training converges according to the loss value, and the recommendation terminal takes the converged analysis model as a neural collaborative filtering model.
In the implementation, the iterative training is carried out by combining the data in the plurality of recommendation terminals, the embodiment of the invention does not need to carry out user alignment, the user characteristic information of each recommendation terminal is directly sent to the coordination terminal, the user characteristic information sent by at least two recommendation terminals is aggregated by the coordination terminal to form a user aggregation characteristic, then longitudinal federal modeling is carried out based on the user aggregation characteristic, namely, the recommendation terminal carries out fusion modeling on the user aggregation characteristics and the user characteristic information, can ensure that the user characteristic information in the multiple recommendation terminals is synchronously updated, then, the updated user characteristic information is utilized to carry out modeling, the aim of accurately constructing the neural collaborative filtering model based on mass data is realized, the model is fully learned while data leakage is reduced, and the accuracy of product recommendation based on the neural collaborative filtering model is effectively improved.
After the training of the neural collaborative filtering model is completed, the recommendation terminal performs product recommendation by using the trained neural collaborative filtering model, and referring to fig. 2, in a first embodiment of the federal product recommendation method of the present invention, the federal product recommendation method includes:
step S10, when a product recommendation request is received, extracting target user data corresponding to the product recommendation request.
After the neural collaborative filtering model is trained, the recommending terminal receives a product recommending request (triggering of the product recommending request is not specifically limited), and the recommending terminal obtains target user data corresponding to the product recommending request, wherein the target user data includes but is not limited to historical behavior data of a user to be recommended, account information of the user, user contact information, user age information, user gender information, user academic information and the like.
Step S20, candidate set product data are obtained, the target user data and the candidate set product data are input into a neural collaborative filtering model, and a feature representation set is obtained, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal process based on user feature information and product feature information and performing iterative training on an initial analysis model.
The recommendation terminal acquires candidate set product data, wherein the candidate set product data refers to a total set of products needing to be recommended and preset in the recommendation terminal, that is, the number of products included in the candidate set product data is large, the recommendation terminal does not need to recommend all of the candidate set product data, the recommendation terminal selects and partially sends the candidate set product data to the user for recommendation, namely, the recommending terminal inputs the target user data and the candidate set product data into the neural collaborative filtering model to obtain a feature representation set, the feature representation set comprises a user feature representation set and a product feature representation set, wherein the user feature representation set comprises similarity relations or similarity results between users in the target user data and the users of the model, and the product feature representation set comprises one or more product feature representations (including scores of the target users on products) and the like.
Specifically, step S20 in this embodiment includes:
b1, acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model, and acquiring user characteristic representation and product characteristic representation of a target user corresponding to the target user data;
step b2, according to the user characteristic representation and the product characteristic representation of the target user, determining user similar data and product similar data;
and b3, processing the user similar data and the product similar data to obtain a feature expression set.
The recommendation terminal receives a product recommendation request, target user data corresponding to the product recommendation request are obtained, the target user data comprise the scores of target users on products, the recommendation terminal obtains candidate set product data, the target user data and the candidate set product data are input into the neural collaborative filtering model, user similarity between the target users and each user in the neural collaborative filtering model is obtained, and a user feature representation set corresponding to the user similar data is generated, for example, the similarity score between the target user a and a user b1 in the neural collaborative filtering model is 0.9 score, the similarity score between the target user a and a user b2 in the neural collaborative filtering model is 0.8 score, and the 0.9 score and the 0.8 score form a user feature representation set. That is, the user feature expression set is composed according to the user similarity in the present embodiment.
And then, the recommendation terminal inquires the scores of the target users on the products in the preset candidate set product data, and determines the formed product characteristic expression set according to the scores of the target users on the products in the preset candidate set product data.
And step S30, generating a product recommendation set corresponding to the target user data according to the feature representation set.
The recommending terminal selects products needing to be recommended to the target user from the candidate set product data based on the user characteristic expression set and the product characteristic expression set so as to recommend the products interested by the target user to the target user; specifically, the method comprises the following steps:
step c1, calculating the similarity metric value of each user feature representation in the user feature representation set, and calculating the similarity metric value of each product feature representation in the product feature representation set;
step c2, adding the similarity metric values represented by the user characteristics and the similarity metric values represented by the product characteristics according to preset weights to obtain the click probability of the target user on the products contained in the candidate set product data;
step c3, sorting the products contained in the candidate set product data according to the click probability of the products from large to small to obtain a recommended product list;
step c4, extracting the target products with the preset number in the recommended product list, and forming the target products into a product recommendation set corresponding to the target user data.
Namely, the recommendation terminal calculates the similarity metric value represented by each user characteristic in the user characteristic representation set, and the recommendation terminal calculates the similarity metric value represented by each product characteristic in the product characteristic representation set; the recommendation terminal adds the similarity metric value represented by each user characteristic and the similarity metric value represented by each product characteristic according to a preset weight to obtain the click probability of a target user on products in the product characteristic representation set; the recommending terminal sorts the products contained in the candidate set product data according to the click probability of the products from large to small to obtain a recommended product list; extracting a preset number of target products ranked in the top in the recommended product list, and forming the target products into a product recommendation set corresponding to the target user data.
In the embodiment of the invention, iterative training is carried out by combining data in a plurality of recommendation terminals, user alignment is not required in the embodiment of the invention, the user characteristic information of each recommendation terminal is directly sent to the coordination terminal, the coordination terminal aggregates the user characteristic information sent by at least two recommendation terminals to form user aggregation characteristics, then longitudinal federal modeling is carried out based on the user aggregation characteristics, the aim of accurately constructing a neural collaborative filtering model based on mass data is achieved, when a product recommendation request is received, target user data corresponding to the product recommendation request is obtained, and then the target user data is input into the neural collaborative filtering model to obtain a product to be recommended to a target user.
Further, based on the first embodiment of the federal product recommendation method of the present application, a second embodiment of the federal product recommendation method of the present invention is provided.
This embodiment is a refinement of step S30 in the first embodiment, and is different from the first embodiment in that:
calculating user similarity data of the target user corresponding to the target user data and each preset user in the user feature representation set, sorting the preset users from large to small according to the user similarity data of the preset users, extracting preset users with preset number in the top sorting to form a similar user list, and forming products related to each preset user in the similar user list into a product recommendation set; or
Calculating product similarity data of target products corresponding to the target user data and preset products in the product feature representation set, sorting the preset products from large to small according to the product similarity data, extracting preset products with preset quantity in the top sorting order to form a similar product list, and forming product recommendation sets by products related to users in the similar product list; or
Determining the value of the product scoring of the user according to the user characteristic representation set and the candidate set product data representation, sorting the values of the product scoring from large to small to generate a recommended product list, and extracting a preset number of target products in the recommended product list as a product recommendation set corresponding to the target user data; or
And selecting a corresponding product recommendation set by using nearest neighbor search according to the user feature representation set and the product feature representation set.
The method comprises the steps that a recommending terminal carries out collaborative filtering according to a user feature representation set, the recommending terminal generates a similar user list by calculating user similarity data represented by user features in the user feature representation set and sorting the user similarity data from big to small, the recommending terminal obtains similar users sorted in the similar user list in the front, the recommending terminal obtains products related to the similar users, and the recommending terminal collects the products related to the similar users to generate a product recommending set corresponding to target user data. Or the like, or, alternatively,
the recommendation terminal performs collaborative filtering according to the product feature expression set, the recommendation terminal generates a similar product list by calculating product similarity data expressed by product features in the product feature expression set and sorting the recommendation terminal from big to small according to the product similarity data, the recommendation terminal acquires similar products sorted in the similar product list in the top, and the similar products are collected to generate a product recommendation set corresponding to target user data. Or the like, or, alternatively,
the recommendation terminal calculates product scores according to the user characteristic representation set and the candidate set product data, sorts the product scores from large to small by the recommendation terminal to generate a recommended product list, and selects a preset number of target products ranked in the recommended product list in the top as a product recommendation set corresponding to the target user data. Or the like, or, alternatively,
the recommendation terminal uses the nearest search (the nearest search is to traverse the user feature representation set and the product feature representation set, calculate the distance between the user feature representation set and the product feature representation set and the target user, and simultaneously record the current nearest point, and the recommendation terminal takes the product corresponding to the nearest point as the product most likely liked by the target user) to select the product recommendation set corresponding to the product most likely liked by the target user according to the user feature representation set and the product feature representation set; in the embodiment, the feature representation set is obtained through the neural collaborative filtering model, then, the terminal user feature representation set or the product feature representation set is recommended, and the product recommendation set corresponding to the target user data is generated, so that the product recommendation accuracy rate is improved.
Further, referring to fig. 3, a third embodiment of the federal product recommendation method of the present invention is provided based on the first and second embodiments of the federal product recommendation method of the present application.
The federal product recommendation method in this embodiment is applied to a coordination terminal, and includes:
step S40, generating encryption keys and respectively sending the keys to at least two recommendation terminals associated with the coordination terminal, so that each recommendation terminal can encrypt respective user characteristic information based on the keys;
in this embodiment, in order to protect data security, the coordination terminal is configured to encrypt the data in the longitudinal federal flow, the encryption method corresponding to the longitudinal federal flow includes symmetric encryption, asymmetric encryption, and the like, a secret key (which may include a preset public key or a corresponding preset private key) may be randomly generated by the coordination terminal, and the coordination terminal sends the secret key to a plurality of recommendation terminals associated with the coordination terminal, so that each recommendation terminal encrypts its respective user feature information based on the secret key.
Step S50, receiving the user characteristic information sent by each recommendation terminal, and performing aggregation processing on each user characteristic information to obtain user aggregation characteristics;
the coordination terminal receives the user characteristic information sent by each recommendation terminal, and performs aggregation processing on the user characteristic information to obtain user aggregation characteristics, that is, the coordination terminal does not limit the manner of performing user characteristic information aggregation on at least two recommendation terminals, specifically:
the first implementation scheme is as follows: aggregating according to the user tags in the user characteristic information, for example, aggregating the same age group, the same academic calendar and the same income level to form one;
the second implementation scheme is as follows: the user characteristic information is aggregated according to the user behavior information in the user characteristic information, for example, users who all browse and purchase the commodity A are aggregated to form one, and the like.
In addition, the aggregation processing performed on the user feature information by the coordination end in this embodiment further includes averaging, intersection solving, and the like.
Step S60, feeding the user aggregation characteristics back to each recommendation terminal so that each recommendation terminal can conduct iterative training on the respective initial analysis model to obtain a neural collaborative filtering model.
And after the coordination terminal aggregates the characteristic information of each user, the coordination terminal feeds the aggregated characteristics of the users back to each recommendation terminal so that each recommendation terminal can perform iterative training on the respective initial analysis model to obtain the neural collaborative filtering model.
In the embodiment, a key corresponding to a preset longitudinal federal flow is generated and sent to a plurality of recommendation terminals associated with a coordination terminal respectively, so that each recommendation terminal encrypts respective user characteristic information based on the key; the user characteristic information sent by each recommendation terminal in an encrypted mode is received, the safety of data processing is guaranteed, the purpose of accurately constructing the neural collaborative filtering model based on mass data is achieved, data leakage is reduced, the model is fully learned, and the accuracy of product recommendation based on the neural collaborative filtering model is effectively improved.
In addition, this application still provides a federal product recommendation system, federal product recommendation system includes communication connection's coordination end and two at least recommendation terminals:
the coordination terminal is used for generating encryption keys and respectively sending the keys to at least two recommendation terminals associated with the coordination terminal;
the recommendation terminal is used for receiving the model updating request and acquiring the key sent by the coordination terminal;
the recommendation terminal is used for analyzing the training sample to obtain product characteristic information and user characteristic information, encrypting the user characteristic information according to the secret key and then sending the encrypted user characteristic information to the coordination terminal, so that the coordination terminal aggregates the user characteristic information sent by at least two recommendation terminals to form user aggregation characteristics;
the coordination terminal is used for aggregating the user characteristic information sent by the at least two recommendation terminals to form a user aggregation characteristic and sending the user aggregation characteristic to the recommendation terminals;
the recommendation terminal is used for receiving the user aggregation characteristics sent by the coordination terminal, updating the user characteristic information according to the user aggregation characteristics, and performing iterative training on the initial analysis model according to the updated user characteristic information to obtain a neural collaborative filtering model;
the recommendation terminal is used for extracting target user data corresponding to a product recommendation request when the product recommendation request is received;
the recommendation terminal is used for acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model and acquiring a feature representation set, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal flow based on user feature information and product feature information and performing iterative training on an initial analysis model;
and the recommending terminal is used for generating a product recommending set corresponding to the target user data according to the feature representing set.
In the invention, iterative training is carried out by combining data in a plurality of recommendation terminals, user alignment is not needed in the invention, the user characteristic information of each recommendation terminal is directly sent to the coordination terminal, the coordination terminal aggregates the user characteristic information sent by at least two recommendation terminals to form user aggregation characteristics, then longitudinal federal modeling is carried out based on the user aggregation characteristics, the aim of accurately constructing a neural collaborative filtering model based on mass data is achieved, when a product recommendation request is received, target user data corresponding to the product recommendation request is obtained, and then the target user data is input into the neural collaborative filtering model to obtain a product to be recommended to a target user.
The specific implementation of the federal product recommendation system of the application is basically the same as the embodiments of the federal product recommendation method, and is not described herein again.
The specific implementation of the federal product recommendation system of the application is basically the same as the embodiments of the federal product recommendation method, and is not described herein again.
Referring to fig. 4, fig. 4 is a schematic device structure diagram of a hardware operating environment according to an embodiment of the present application.
As shown in fig. 4, the federal product recommendation device may be a recommendation terminal or a coordination terminal, and the federal product recommendation device may include: a processor 1001, such as a CPU, a memory 1005, and a communication bus 1002. The communication bus 1002 is used for realizing connection communication between the processor 1001 and the memory 1005. The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a memory device separate from the processor 1001 described above.
Optionally, the federal product recommendation device may further include a rectangular user interface, a network interface, a camera, RF (Radio Frequency) circuitry, a sensor, audio circuitry, a WiFi module, and so forth. The rectangular user interface may comprise a Display screen (Display), an input sub-module such as a Keyboard (Keyboard), and the optional rectangular user interface may also comprise a standard wired interface, a wireless interface. The network interface may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface).
Those skilled in the art will appreciate that the federated product recommendation device architecture illustrated in FIG. 3 does not constitute a limitation of the federated product recommendation device and may include more or fewer components than those illustrated, or a combination of certain components, or a different arrangement of components.
As shown in fig. 4, the memory 1005, which is a type of computer storage medium, may include an operating system, a network communication module, and a federal product recommendation program. The operating system is a program that manages and controls the hardware and software resources of the federal product recommendation device, supporting the operation of the federal product recommendation program, as well as other software and/or programs. The network communication module is used to enable communication between the various components within the memory 1005, as well as with other hardware and software in the federal product recommendation system.
In the federal product recommendation device shown in fig. 4, the processor 1001 is configured to execute the federal product recommendation program stored in the memory 1005 to implement the steps of any of the federal product recommendation methods described above.
The specific implementation of the federal product recommendation device in the present application is substantially the same as the embodiments of the federal product recommendation method described above, and is not described herein again.
The application also provides a federal product recommendation device, federal product recommendation device is virtual device and is applied to recommendation terminal, federal product recommendation device includes:
the request receiving module is used for extracting target user data corresponding to a product recommendation request when the product recommendation request is received;
the input processing module is used for acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model and acquiring a feature representation set, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal flow based on user feature information and product feature information and performing iterative training on an initial analysis model;
and the recommendation generation module is used for generating a product recommendation set corresponding to the target user data according to the user characteristic representation set or the product characteristic representation set.
In one embodiment, the federal product recommendation device includes:
the updating module is used for receiving the model updating request and acquiring the key sent by the coordinating terminal;
the analysis sending module is used for analyzing the training sample to obtain product characteristic information and user characteristic information, encrypting the user characteristic information according to the secret key and sending the encrypted user characteristic information to the coordination terminal, so that the coordination terminal aggregates the user characteristic information sent by at least two recommendation terminals to form user aggregation characteristics;
the receiving and updating module is used for receiving the user aggregation characteristics sent by the coordination terminal and acquiring updated user characteristic information;
and the model training module is used for iteratively training an initial analysis model through the updated user characteristic information and the updated product characteristic information until the trained analysis model is converged to obtain the neural collaborative filtering model.
In an embodiment, the parsing sending module includes:
the matrix decomposition unit is used for initializing a training sample to form a user product scoring matrix, and decomposing the user product scoring matrix to obtain a first user characteristic vector and a first product characteristic vector;
the input acquisition unit is used for initializing the initial analysis model, acquiring training characteristic information, inputting the training characteristic information to a preset multilayer perception network, and acquiring a second user characteristic vector and a second product characteristic vector;
the information storage unit is used for taking the first user characteristic vector and the second user characteristic vector as user characteristic information, taking the first product characteristic vector and the second product characteristic vector as product characteristic information, and locally storing the user characteristic information and the product characteristic information;
and the information sending unit is used for encrypting the user characteristic information according to the secret key and sending the encrypted user characteristic information to the coordination terminal.
In one embodiment, the input processing module includes:
the acquisition input unit is used for acquiring candidate set product data, inputting the target user data and the candidate set product data to a neural collaborative filtering model, and acquiring user characteristic representation and product characteristic representation of a target user corresponding to the target user data;
the data determining unit is used for determining user similar data and product similar data according to the user characteristic representation and the product characteristic representation of the target user;
and the processing and obtaining unit is used for processing the user similar data and the product similar data to obtain a feature representation set.
In one embodiment, the recommendation generation module includes:
the first calculation unit is used for calculating user similarity data of a target user corresponding to the target user data and each preset user in the user characteristic representation set, sorting the preset users from large to small according to the user similarity data of the preset users, extracting preset users with preset numbers in the front sorting order to form a similar user list, and forming products associated with each preset user in the similar user list into a product recommendation set, or;
the second calculation unit is used for calculating product similarity data of a target product corresponding to the target user data and each preset product in the product feature representation set, sorting the preset products from large to small according to the product similarity data, extracting preset products with preset quantity and sorted in the front to form a similar product list, and forming products related to each user in the similar product list into a product recommendation set;
the third calculation unit is used for determining the product scoring values of the users according to the user characteristic representation set and the candidate set product data representation, sequencing the products from large to small according to the scoring values, generating a recommended product list, and extracting a preset number of target products in the recommended product list to serve as a product recommendation set corresponding to the target user data; or the like, or, alternatively,
and the fourth calculation unit is used for selecting a corresponding product recommendation set by using nearest neighbor search according to the user feature representation set and the product feature representation set.
The specific implementation of the federal product recommendation device of the application is basically the same as that of each embodiment of the federal product recommendation method, and is not described herein again.
In order to achieve the above object, the present application further provides a federal product recommendation device, which is applied to a coordination end, the federal product recommendation device includes:
the key generation module is used for generating encryption keys and respectively sending the encryption keys to at least two recommendation terminals associated with the coordination terminal so that each recommendation terminal can encrypt respective user characteristic information based on the encryption keys;
the characteristic aggregation module is used for receiving the user characteristic information sent by each recommendation terminal and aggregating the user characteristic information to obtain user aggregation characteristics;
and the characteristic sending module is used for feeding the user aggregation characteristics back to each recommendation terminal so that each recommendation terminal can carry out iterative training on the respective initial analysis model to obtain the neural collaborative filtering model.
The specific implementation of the federal product recommendation device of the application is basically the same as that of each embodiment of the federal product recommendation method, and is not described herein again.
The embodiment of the application provides a computer storage medium, and the computer storage medium stores one or more programs, which can be executed by one or more processors for implementing the steps of any one of the federal product recommendation methods described above.
The specific implementation of the computer storage medium of the present application is substantially the same as the embodiments of the federal product recommendation method described above, and is not described herein again.
The above description is only a preferred embodiment of the present application, and not intended to limit the scope of the present application, and all modifications of equivalent structures and equivalent processes, which are made by the contents of the specification and the drawings, or which are directly or indirectly applied to other related technical fields, are included in the scope of the present application.
Claims (10)
1. A federated product recommendation method is applied to a recommendation terminal, and comprises the following steps:
when a product recommendation request is received, extracting target user data corresponding to the product recommendation request;
acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model, and acquiring a feature representation set, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal process based on user feature information and product feature information and performing iterative training on an initial analysis model;
and generating a product recommendation set corresponding to the target user data according to the feature representation set.
2. The federal product recommendation method of claim 1, wherein, prior to the steps of obtaining candidate set product data, inputting the target user data and the candidate set product data into a neuro-collaborative filtering model, and obtaining a feature representation set, the method comprises:
receiving a model updating request, and acquiring a key sent by a coordination terminal;
analyzing a training sample to obtain product characteristic information and user characteristic information, encrypting the user characteristic information according to the secret key and then sending the encrypted user characteristic information to a coordination terminal, so that the coordination terminal aggregates the user characteristic information sent by at least two recommendation terminals to form user aggregation characteristics;
receiving the user aggregation characteristics sent by the coordination terminal, and updating the user characteristic information according to the user aggregation characteristics;
and iteratively training an initial analysis model through the updated user characteristic information and the product characteristic information to obtain a neural collaborative filtering model.
3. The federal product recommendation method of claim 2, wherein the step of parsing the training samples to obtain product characteristic information and user characteristic information, encrypting the user characteristic information according to the secret key, and sending the encrypted user characteristic information to the coordination terminal includes:
initializing a training sample to form a user product scoring matrix, and decomposing the user product scoring matrix to obtain a first user characteristic vector and a first product characteristic vector;
initializing an initial analysis model to obtain training characteristic information, inputting the training characteristic information to a preset multilayer perception network to obtain a second user characteristic vector and a second product characteristic vector;
taking the first user characteristic vector and the second user characteristic vector as user characteristic information, taking the first product characteristic vector and the second product characteristic vector as product characteristic information, and locally storing the user characteristic information and the product characteristic information;
and encrypting the user characteristic information according to the secret key, and sending the encrypted user characteristic information to the coordination terminal.
4. The federal product recommendation method as claimed in claim 1, wherein the step of obtaining candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model to obtain a feature representation set comprises:
acquiring candidate set product data, inputting the target user data and the candidate set product data to a neural collaborative filtering model, and acquiring user characteristic representation and product characteristic representation of a target user corresponding to the target user data;
determining user similar data and product similar data according to the user characteristic representation and the product characteristic representation of the target user;
and processing the user similar data and the product similar data to obtain a feature representation set.
5. The federal product recommendation method of claim 4, wherein the feature representation set includes a user feature representation set and/or a product feature representation set, and the step of generating the product recommendation set corresponding to the target user data according to the feature representation set includes:
calculating user similarity data of the target user corresponding to the target user data and each preset user in the user feature representation set, sorting the preset users from large to small according to the user similarity data of the preset users, extracting preset users with preset number in the top sorting to form a similar user list, and forming products related to each preset user in the similar user list into a product recommendation set; or
Calculating product similarity data of target products corresponding to the target user data and preset products in the product feature representation set, sorting the preset products from large to small according to the product similarity data, extracting preset products with preset quantity in the top sorting order to form a similar product list, and forming product recommendation sets by products related to users in the similar product list; or
Determining the value of the product scoring of the user according to the user characteristic representation set and the candidate set product data representation, sorting the values of the product scoring from large to small to generate a recommended product list, and extracting a preset number of target products in the recommended product list as a product recommendation set corresponding to the target user data; alternatively, the first and second electrodes may be,
and selecting a corresponding product recommendation set by using nearest neighbor search according to the user feature representation set and the product feature representation set.
6. A federated product recommendation method is applied to a coordination end, and comprises the following steps:
generating encryption keys, and respectively sending the keys to at least two recommendation terminals associated with the coordination terminal, so that each recommendation terminal can encrypt respective user characteristic information based on the keys;
receiving user characteristic information sent by each recommending terminal, and performing aggregation processing on the user characteristic information to obtain user aggregation characteristics;
and feeding back the user aggregation characteristics to each recommendation terminal so that each recommendation terminal can carry out iterative training on the respective initial analysis model to obtain a neural collaborative filtering model.
7. The utility model provides a federal product recommendation device, its characterized in that, federal product recommendation device locates recommendation terminal, federal product recommendation device includes:
the request receiving module is used for extracting target user data corresponding to a product recommendation request when the product recommendation request is received;
the input processing module is used for acquiring candidate set product data, inputting the target user data and the candidate set product data into a neural collaborative filtering model and acquiring a feature representation set, wherein the neural collaborative filtering model is obtained by executing a longitudinal federal flow based on user feature information and product feature information and performing iterative training on an initial analysis model;
and the recommendation generation module is used for generating a product recommendation set corresponding to the target user data according to the feature representation set.
8. The utility model provides a federal product recommendation device, its characterized in that, federal product recommendation device locates the coordination end, federal product recommendation device includes:
the key generation module is used for generating encryption keys and respectively sending the encryption keys to at least two recommendation terminals associated with the coordination terminal so that each recommendation terminal can encrypt respective user characteristic information based on the encryption keys;
the characteristic aggregation module is used for receiving the user characteristic information sent by each recommendation terminal and aggregating the user characteristic information to obtain user aggregation characteristics;
and the characteristic sending module is used for feeding the user aggregation characteristics back to each recommendation terminal so that each recommendation terminal can carry out iterative training on the respective initial analysis model to obtain the neural collaborative filtering model.
9. A Federal product recommendation device, characterized in that, the Federal product recommendation device can be a recommendation terminal and/or a coordination terminal, the Federal product recommendation device includes: a memory, a processor, and a program stored on the memory for implementing the federal product recommendation method,
the memory is used for storing a program for realizing the federal product recommendation method;
the processor is configured to execute a program for implementing the federal product recommendation method in order to implement the steps of the federal product recommendation method as claimed in any one of claims 1 to 6.
10. A computer storage medium having stored thereon a federal product recommendation program for execution by a processor to implement the steps of the federal product recommendation method as claimed in any of claims 1 to 6.
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