CN111553739A - Wisdom marketing system platform - Google Patents
Wisdom marketing system platform Download PDFInfo
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- CN111553739A CN111553739A CN202010366814.2A CN202010366814A CN111553739A CN 111553739 A CN111553739 A CN 111553739A CN 202010366814 A CN202010366814 A CN 202010366814A CN 111553739 A CN111553739 A CN 111553739A
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Abstract
The invention discloses an intelligent marketing system platform, which comprises a product introduction module, a cultural trust module, a data platform, a payment system and a logistics system, the data platform carries out monitoring and feedback of a background, updates data of the system platform, the introduction module and the cultural trust module carry out marketing on products, the payment platform provides different payment means, and finally carries out follow-up after marketing through the logistics system. Thereby helping the quick butt joint of product supply and demand, further helping the sale and development of products and leading the customers to enjoy the good shopping experience.
Description
Technical Field
The invention relates to the technical field of intelligent marketing system platforms, in particular to an intelligent marketing system platform.
Background
The intelligent marketing is an innovative marketing new concept which applies the integration of advanced scientific technologies such as computers, networks, mobile internet, internet of things and the like to the new thinking, new idea, new method and new tool in the current brand marketing field through creativity, innovation and creative wisdom of people.
The existing online marketing has the defects of slow updating, difficult maintenance, high hardware cost and labor cost, and the online sales is not reasonably converted into market supply and demand, thereby being not beneficial to the sales and development of products. Therefore, the present invention provides a smart marketing system platform to solve the above problems in the background art.
Disclosure of Invention
The invention aims to provide an intelligent marketing system platform to solve the problems in the background technology.
In order to achieve the purpose, the invention provides the following technical scheme:
the utility model provides a wisdom marketing system platform, includes that product introduction module, culture trust module, data platform, payment system, logistics system, data platform carries out the monitoring and the feedback in backstage, and the data of update system platform introduces module and culture trust module and carries out the marketing to the product, and payment platform provides different payment means, carries out the follow-up after marketing through logistics system at last.
As a further scheme of the invention, the product introduction comprises a main push service, byproducts and cases, wherein the main push service is used for introducing products of the current main push, the appearance and the using effect of the products are displayed through pictures, characters or videos, the byproducts are used for introducing matched facilities and products once to give a comprehensive impression to customers, the cases are used for displaying the using experience of purchasers, and screening and arranging are carried out through a data platform, so that the recent and better comments are positioned at the front end, and the products are comprehensively analyzed through the product introduction, so that the customers have a general understanding.
As a further aspect of the present invention, the cultural trust includes company culture, product culture and cases, the company culture refers to the development and existing formation of a company and gives confidence to customers, the product culture introduces the antecedent results of the product development and reimburses existing hot-sold products, and the cases refer to stories around the products, which may be the connection between creators and products or the setbacks of other customers due to the products.
As a further scheme of the present invention, the data platform includes a data support, a data comparison, a data dispatch and a new user, the data support is used for collecting advertisement monitoring data, native data, website monitoring data, search data, internet name browsing data and mobile data of the platform, the platform data is collected through data processing and analyzing software, and the data is analyzed through data software, so as to obtain shipment information, commodity demand information and consumption trend information of the e-commerce platform.
As a further scheme of the present invention, the data comparison refers to grasping actual requirements of existing customers and performing data comparison through later-stage data comparison, combing out a large direction of data, finding commonly used keywords and products, importing the data into a system platform through data distribution, and providing data support and reference for other modules.
As a further scheme of the present invention, the new user refers to storing the newly logged-in new user, and introduces the new user through product introduction and cultural trust, so as to guide the user to learn more products and form an initial impression.
As a further scheme of the invention, the payment system comprises bank payment, third party payment and deposit, after the customer selects, the payment can be carried out through the payment system, the system directly provides a payment mode, the bank payment is directly connected with a cooperative bank, the third party payment is directly connected with a third party payment platform, and a prompt is popped up to remind the customer.
As a further scheme of the invention, the payment means that the client has insufficient funds, payment is carried out in a installments payment mode, the client enters a monitoring system after payment of the payment, and the monitoring client is reminded of timely payment through fixed time information and feeds back the information to the data platform.
As a further scheme of the present invention, the logistics system includes a customer service module and a feedback system, the customer service module is divided into a voice customer service and a text customer service, the voice customer service inquires the needs of the customer through a chat system embedded in the system, pops up a corresponding solution according to the customer's question, provides an artificial customer service channel, and processes complex questions through the artificial customer service, the text customer service refers to unlocking a data platform according to keywords provided by the customer, provides a corresponding solution, and notifies in a short message and mail manner, and can uniformly reply some questions proposed many times in a public number manner, and can directly reply in a link manner in the later stage.
As a further scheme of the invention, the feedback system is directly connected with the data and the subsequent operating system, whether the subsequent operating system is accessed is judged according to the success or failure of the operation of the client, the later-stage sales service is carried out, and the information is fed back to the data platform for the input and comparison of the information, thereby providing reference for the later-stage marketing.
Compared with the prior art, the invention has the beneficial effects that:
1. through the design of the marketing data platform, the invention solves the problems that the display and introduction of the traditional product on the website are disordered, a large amount of personnel is required to be invested for system maintenance, and the hardware cost and the labor cost are increased.
2. According to the invention, through the design of the introduction module, the cultural trust module, the data platform, the payment system and the logistics system, on one hand, the product can be rapidly displayed, marketed and sold through the marketing platform, and on the other hand, the product sales and the supply and demand information browsed by the customer are timely matched, so that the rapid butt joint of the product supply and demand is facilitated, the product sales and development are facilitated, and the customer can enjoy the high-quality shopping experience.
Drawings
Fig. 1 is a schematic structural diagram of a smart marketing system platform.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, in an embodiment of the present invention, a smart marketing system platform includes a product introduction module, a cultural trust module, a data platform, a payment system, and a logistics system, where the data platform performs background monitoring and feedback, updates data of the system platform, the introduction module and the cultural trust module perform marketing on a product, the payment platform provides different payment means, and finally follows up after marketing through the logistics system, the product introduction includes a main push service, byproducts, and cases, the main push service is used to introduce a currently pushed product, the appearance and the use effect of the product are displayed through pictures, texts, or videos, the byproducts are used to introduce supporting facilities and products, give a customer a comprehensive impression, the cases are used to show the use experience of a buyer, and the data platform is used to perform screening and arrangement, so that recent and better comments are located at the front end, products are comprehensively analyzed through product introduction, so that customers can know about the products roughly, similar product recommendations are provided through keyword retrieval of the customers, and the requirements of the customers are met;
the culture trust comprises a company culture, a product culture and cases, wherein the company culture refers to the development and the existing formation of a company and gives confidence to clients, the product culture introduces the precursor consequences of the product development and repeatedly promotes the existing hot-sold products, and the cases refer to stories around the products, can be the connection between creators and the products and also can be the setbacks of other clients caused by the products;
the data platform comprises a data support, a data comparison, a data distribution and a new user, wherein the data support is used for collecting advertisement monitoring data, native data, website monitoring data, search data, internet name browsing data and mobile data of the platform, the platform data is collected through data processing and analyzing software, the data is analyzed through data software, further, shipment information, commodity demand information and consumption trend information of the e-commerce platform are obtained, the actual demands of existing customers are mastered through later-stage data comparison, the data comparison is carried out, the large direction of the data is combed, common keywords and products are found, the data is introduced into the system platform through the data distribution, data support and reference are provided for other modules, the newly logged-in new user is stored, introduction is carried out through product introduction and culture trust, and the user is guided to know more products, forming an initial impression;
the payment system comprises bank payment, third-party payment and deposit payment, after a customer selects the payment system, the customer can pay through the payment system, the system directly provides a payment mode, the bank payment is directly connected with a cooperative bank, the third-party payment is directly connected with a third-party payment platform, a prompt is popped up to remind the customer, the deposit payment refers to the fact that the customer does not have sufficient funds, the payment is carried out in a installyd payment mode, the deposit payment enters a monitoring system, the monitoring customer is reminded whether to pay in time or not through fixed time information, and the deposit payment is fed back to a data platform;
the logistics system comprises a customer service module and a feedback system, wherein the customer service module is divided into voice customer service and character customer service, the voice customer service inquires the requirements of customers through a chat system embedded in the system, pops up corresponding solutions according to the problems of the customers and provides artificial customer service channels, complex problems are processed through the artificial customer service, the character customer service refers to unlocking a data platform according to keywords provided by the customers, provides corresponding solutions, informs in a short message and mail mode, can uniformly answer a plurality of questions which are provided for many times in a public number mode, and can directly answer the questions in a link mode in the later period;
the feedback system is directly connected with the data and the subsequent operating system, whether the subsequent operating system is accessed is judged according to the success of the operation of the client, the later-stage sales service is carried out, the information is fed back to the data platform, the input and the comparison of the information are carried out, and reference is provided for the later-stage marketing.
Through the design of the marketing data platform, the problems that the display and introduction of the traditional product on a website are disordered, a large amount of personnel are required to be invested for system maintenance, and the hardware cost and the labor cost are increased are solved; through introduction module, culture trust module, data platform, payment system, logistics system's design, make the product can carry out quick show, marketing and the sale of product through marketing platform on the one hand, on the other hand in time matches the sales of product and the supply and demand information that the customer browsed to help the quick butt joint of product supply and demand, then help the sales and the development of product, make the customer enjoy high-quality shopping experience.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (10)
1. The utility model provides a wisdom marketing system platform, trusts module, data platform, payment system, logistics system including product introduction module, culture, its characterized in that, data platform carries out the monitoring and the feedback in backstage, and the data of update system platform introduces module and culture and trusts the module and marketing to the product, and payment platform provides different payment means, carries out the follow-up after marketing through logistics system at last.
2. The intelligent marketing system platform of claim 1, wherein the product introduction comprises a main push service, by-products and cases, the main push service is used for introducing products of the current main push, the appearance and the using effect of the products are displayed through pictures, texts or videos, the by-products are used for introducing supporting facilities and the products at one time, the cases are used for displaying the using experience of purchasers, and the cases are screened and arranged through the data platform, so that the latest and better comments are located at the front end.
3. The intelligent marketing system platform of claim 1, wherein the cultural trust includes company culture, product culture and cases, the company culture refers to the development and existing lineup of a company, the product culture introduces the causal consequence of the product development and reiterates existing hot-sold products, and the cases refer to stories that occur around the products.
4. The intelligent marketing system platform of claim 1, wherein the data platform comprises a data support, a data comparison, a data dispatch and a new user, the data support is used for collecting advertisement monitoring data, native data, website monitoring data, search data, internet name browsing data and mobile data of the platform, the platform data is collected through data processing and analyzing software, and the data is analyzed through data software, so that shipment information, commodity demand information and consumption trend information of the e-commerce platform are obtained.
5. The intelligent marketing system platform of claim 1, wherein the data comparison means that the actual needs of the existing customers are grasped and compared through later-stage data comparison, the general direction of the data is combed out, common keywords and products are found, and the data is imported into the system platform through data distribution to provide data support and reference for other modules.
6. The intelligent marketing system platform of claim 1, wherein the new user means a new user who is newly logged in and introduced by product introduction and cultural trust.
7. The intelligent marketing system platform of claim 1, wherein the payment system comprises bank payment, third party payment and deposit payment, and the payment can be made by the payment system after the customer has selected the payment system, the system directly provides a payment method, the bank payment is directly connected to a cooperative bank, the third party payment is directly connected to the third party payment platform, and a prompt is popped up to remind the customer.
8. The intelligent marketing system platform of claim 1, wherein the deposit is paid by installments when the client has insufficient funds, and the deposit is paid and then enters a monitoring system to remind the monitoring client whether to pay in time or not through fixed time information and feed back to the data platform.
9. The intelligent marketing system platform of claim 1, wherein the logistics system comprises a customer service module and a feedback system, the customer service module is divided into a voice customer service and a text customer service, the voice customer service asks the customer for the requirement through a chat system embedded in the system, pops up a corresponding solution according to the customer's question, provides an artificial customer service channel, and handles complex questions through the artificial customer service, the text customer service refers to unlocking a data platform according to keywords provided by the customer, provides a corresponding solution, and informs in a short message and mail manner, and can uniformly reply to a plurality of questions provided by the customer in a public number manner, and can directly answer in a link manner in the later period.
10. The intelligent marketing system platform of claim 1, wherein the feedback system is directly connected to the data and the subsequent operating system, and determines whether to enter the subsequent operating system according to the success of the operation of the client, and feeds the information back to the data platform for information entry and comparison.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010366814.2A CN111553739A (en) | 2020-04-30 | 2020-04-30 | Wisdom marketing system platform |
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| CN202010366814.2A CN111553739A (en) | 2020-04-30 | 2020-04-30 | Wisdom marketing system platform |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112347174A (en) * | 2020-11-10 | 2021-02-09 | 湖北福泰建筑装饰工程有限公司 | Engineering marketing integrated management platform |
| CN113190586A (en) * | 2021-04-20 | 2021-07-30 | 北京异乡旅行网络科技有限公司 | Information input monitoring method and device suitable for distribution system and storage medium |
| CN115760202A (en) * | 2023-01-10 | 2023-03-07 | 深圳市鼎山科技有限公司 | Product operation management system and method based on artificial intelligence |
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