CN111553609A - Internet brand value evaluation system - Google Patents
Internet brand value evaluation system Download PDFInfo
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- CN111553609A CN111553609A CN202010375498.5A CN202010375498A CN111553609A CN 111553609 A CN111553609 A CN 111553609A CN 202010375498 A CN202010375498 A CN 202010375498A CN 111553609 A CN111553609 A CN 111553609A
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- 238000011156 evaluation Methods 0.000 title claims abstract description 31
- 238000004364 calculation method Methods 0.000 claims abstract description 9
- 238000000034 method Methods 0.000 claims description 9
- 230000008569 process Effects 0.000 claims description 2
- 238000004458 analytical method Methods 0.000 abstract description 4
- 239000002131 composite material Substances 0.000 description 6
- 230000002860 competitive effect Effects 0.000 description 2
- 230000006855 networking Effects 0.000 description 2
- 230000002159 abnormal effect Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0639—Performance analysis of employees; Performance analysis of enterprise or organisation operations
- G06Q10/06393—Score-carding, benchmarking or key performance indicator [KPI] analysis
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0639—Performance analysis of employees; Performance analysis of enterprise or organisation operations
- G06Q10/06395—Quality analysis or management
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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Abstract
The invention discloses an internet brand value evaluation system which comprises a data acquisition module, a program calculation module, an expert scoring module and a program statistic module, wherein the data acquisition module comprises a dividing unit and an establishing unit, the output end of the data acquisition module is connected with the input end of the program calculation module, the program calculation module comprises a calculation unit and an acquisition unit, the output end of the program calculation module is connected with the input end of the expert scoring module, the expert scoring module comprises a fuzzy comprehensive evaluation method, the output end of the expert scoring module is connected with the input end of the program statistic module, and the program statistic module comprises a hierarchical analysis unit.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an internet brand value evaluation system.
Background
With the rapid development of networking, the running tracks of various brands on the network are increased, and the networking data information of various brands is also increased in a large amount, and the information can be undoubtedly used as intangible internet digital assets of the brands in the current big data age.
The brand value is the most central part of brand management elements and is also an important mark for distinguishing the brand from similar competitive brands. Michael bots have been mentioned in their brand competitive advantages: the assets of the brand are mainly reflected in the core value of the brand, or the core value of the brand is the essence of the brand.
The existing brand value evaluation is usually analyzed and evaluated through an Interbrand model, a WBL model and a brand loyalty analysis method, but the evaluation methods are usually evaluated in the aspects of finance, marketing profits and the like, and cannot effectively evaluate the market and the brand intensity, so that an internet brand value evaluation system is provided.
Disclosure of Invention
Technical problem to be solved
In order to overcome the defects of the prior art, an internet brand value evaluation system is provided, so that the brand can be effectively evaluated, and the evaluation accuracy is improved by evaluating the brand market value and the strength of the brand.
(II) technical scheme
The invention is realized by the following technical scheme: the invention provides an internet brand value evaluation system which comprises a data acquisition module, a program calculation module, an expert scoring module and a program statistics module, wherein the data acquisition module comprises a dividing unit and an establishing unit, the output end of the data acquisition module is connected with the input end of the program calculation module, the program calculation module comprises a calculation unit and an acquisition unit, the output end of the program calculation module is connected with the input end of the expert scoring module, the expert scoring module comprises a fuzzy comprehensive evaluation method, the output end of the expert scoring module is connected with the input end of the program statistics module, and the program statistics module comprises a hierarchical analysis unit.
Further, the dividing unit is used for dividing the internet digital assets into different asset modules according to the evaluation requirements of the user.
Further, the establishing unit is used for establishing an evaluation index system of each asset module.
Further, the computing unit is configured to compute a composite score of the evaluation index system of each asset module by using a preset algorithm.
Further, the computing unit is further configured to obtain a composite score of the internet digital asset by using a multiplication and addition operator according to the composite score of each asset module and the weight information.
Further, the acquiring unit is used for acquiring weight information of each asset module in the internet digital assets.
(III) advantageous effects
Compared with the prior art, the invention has the following beneficial effects:
the internet brand value evaluation system can effectively evaluate the brand, and improves the evaluation accuracy by evaluating the brand market value and the strength of the brand.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the following embodiments further describe the present invention in detail. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The invention provides an internet brand value evaluation system which comprises a data acquisition module, a program calculation module, an expert scoring module and a program statistics module, wherein the data acquisition module comprises a dividing unit and an establishing unit, the output end of the data acquisition module is connected with the input end of the program calculation module, the program calculation module comprises a calculation unit and an acquisition unit, the output end of the program calculation module is connected with the input end of the expert scoring module, the expert scoring module comprises a fuzzy comprehensive evaluation method, the output end of the expert scoring module is connected with the input end of the program statistics module, and the program statistics module comprises a hierarchical analysis unit.
Further, the dividing unit is used for dividing the internet digital assets into different asset modules according to the evaluation requirements of the user.
Further, the establishing unit is used for establishing an evaluation index system of each asset module.
Further, the computing unit is configured to compute a composite score of the evaluation index system of each asset module by using a preset algorithm.
Further, the computing unit is further configured to obtain a composite score of the internet digital asset by using a multiplication and addition operator according to the composite score of each asset module and the weight information.
Further, the acquiring unit is used for acquiring weight information of each asset module in the internet digital assets.
The invention provides an internet brand value evaluation system, which comprises a new brand big data platform, a public number sample module, a transmission index ranking module, a public number sample module, a public number search module; then, taking the propagation index, namely the new list index as a standard, and extracting 100 public number information before each classification by using a 100 public number information extracting module; then, collecting comment area data and external reprint data of the previous 100 name lists through a data collection module, and continuously calculating an interaction index and an external reprint index by using a program calculation module; after the calculation is finished, submitting the list and all index data to an expert scoring module, and scoring the list by a panel client; after the scoring is finished, the program statistics module counts the total score to form a list initial draft; and detecting abnormal account data by the program, carrying out final confirmation by the reviewer, then drawing by a designer, compiling a file by an analyst, and finishing final release.
Considering the fact that the vast and complicated data information on the Internet and the real and false information are mixed, interference can be caused to the evaluation result, the advantages of an analytic hierarchy process on the distribution weight and the advantages of a fuzzy comprehensive evaluation method on the processing uncertainty are comprehensively utilized, quantitative, objective and accurate evaluation of the Internet digital assets of the brand is achieved, the abstract value evaluation of the Internet digital assets is subjected to data description with the appearance, compared with a general weighted average model, a decision basis is laid for a merchant to improve the brand marketing accuracy and a user to improve the brand consumption experience, and the user satisfaction degree is high and the experience is good.
The above-described embodiments are merely illustrative of the preferred embodiments of the present invention and do not limit the spirit and scope of the present invention. Various modifications and improvements of the technical solutions of the present invention may be made by those skilled in the art without departing from the design concept of the present invention, and the technical contents of the present invention are all described in the claims.
Claims (6)
1. An internet brand value assessment system, characterized by: including data acquisition module, procedure calculation module, expert score module, procedure statistics module, data acquisition module is including dividing the unit and establishing the unit, data acquisition module's output and procedure calculation module's input are connected, procedure calculation module includes the calculation unit and obtains the unit, procedure calculation module's output and expert score module's input are connected, expert score module includes fuzzy comprehensive evaluation method, expert score module's output and procedure statistics module's input are connected, procedure statistics module includes the analytic hierarchy process unit.
2. The internet brand value assessment system of claim 1, wherein: the dividing unit is used for dividing the internet digital assets into different asset modules according to the evaluation requirements of the user.
3. The internet brand value assessment system of claim 1, wherein: the establishing unit is used for establishing an evaluation index system of each asset module.
4. The internet brand value assessment system of claim 1, wherein: and the computing unit is used for computing the comprehensive score of the evaluation index system of each asset module by using a preset algorithm.
5. The internet brand value assessment system of claim 1, wherein: and the computing unit is also used for obtaining the comprehensive score of the Internet digital assets by utilizing a multiplication and addition operator according to the comprehensive score of each asset module and the weight information.
6. The internet brand value assessment system of claim 1, wherein: the acquisition unit is used for acquiring the weight information of each asset module in the Internet digital assets.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010375498.5A CN111553609A (en) | 2020-04-29 | 2020-04-29 | Internet brand value evaluation system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010375498.5A CN111553609A (en) | 2020-04-29 | 2020-04-29 | Internet brand value evaluation system |
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| CN111553609A true CN111553609A (en) | 2020-08-18 |
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| CN202010375498.5A Pending CN111553609A (en) | 2020-04-29 | 2020-04-29 | Internet brand value evaluation system |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108229769A (en) * | 2016-12-12 | 2018-06-29 | 上海看榜信息科技有限公司 | A kind of new media Brand Evaluation system |
| CN109636467A (en) * | 2018-12-13 | 2019-04-16 | 洛阳博得天策网络科技有限公司 | A kind of comprehensive estimation method and system of the internet digital asset of brand |
| CN110111024A (en) * | 2019-05-21 | 2019-08-09 | 南方电网科学研究院有限责任公司 | Scientific and technological achievement market valuation method based on AHP model of fuzzy synthetic evaluation |
-
2020
- 2020-04-29 CN CN202010375498.5A patent/CN111553609A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108229769A (en) * | 2016-12-12 | 2018-06-29 | 上海看榜信息科技有限公司 | A kind of new media Brand Evaluation system |
| CN109636467A (en) * | 2018-12-13 | 2019-04-16 | 洛阳博得天策网络科技有限公司 | A kind of comprehensive estimation method and system of the internet digital asset of brand |
| CN110111024A (en) * | 2019-05-21 | 2019-08-09 | 南方电网科学研究院有限责任公司 | Scientific and technological achievement market valuation method based on AHP model of fuzzy synthetic evaluation |
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| DD01 | Delivery of document by public notice | ||
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Addressee: Chen Zelin Document name: Notification of Passing Preliminary Examination of the Application for Invention |
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| PB01 | Publication | ||
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Application publication date: 20200818 |