CN111523068A - Page configuration method, device, server and storage medium - Google Patents
Page configuration method, device, server and storage medium Download PDFInfo
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Abstract
The invention discloses a page configuration method, a page configuration device, a server and a storage medium, wherein the method comprises the following steps: if a page data acquisition request carrying a target identifier sent by a terminal is received, acquiring a user portrait of a terminal user according to the target identifier, wherein the page data acquisition request is used for requesting to acquire page data of a target page, and the target page comprises a pull-down picture page, a bearing page and a landing page; determining a target service line to which a terminal user belongs according to a user portrait of the terminal user; acquiring related data of a target service line, and generating page data of a bearing page and page data of a landing page based on the related data of the target service line; acquiring preconfigured pull-down animation page data, and generating page data of a pull-down drawing page based on the preconfigured pull-down animation page data; the page data of the drawing page, the page data of the bearing page and the page data of the landing page are sent to the terminal, so that the homogenization degree of the operation push information is reduced, and the accuracy of information push is improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a page configuration method, an apparatus, a server, and a storage medium.
Background
The second floor of the APP (Application) is a page displayed after the first page of the APP is pulled down, and is an important operation module of the APP. Currently, the "second floor" page is mainly composed of three parts: the second floor page is sequentially pulled downwards, the bearing page and the landing page.
In the prior art, three parts of a second floor page are all completed in a mode of manually inputting configuration data through a configuration background. Although the prior art can complete the configuration of the page of the second floor to a certain extent, because the page is configured manually, the content of the page of the second floor seen by all online users of the same APP will be the same, the content homogenization is serious, and the accuracy of pushing the operation information is low.
Disclosure of Invention
The embodiment of the invention provides a page configuration method, a page configuration device, a server and a storage medium, and aims to solve the technical problem of low operation information pushing accuracy in the prior art.
According to a first aspect of the present invention, a page configuration method is disclosed, which is applied to a server, and the method includes:
if a page data acquisition request carrying a target identifier sent by a terminal is received, acquiring a user portrait of a terminal user according to the target identifier, wherein the target identifier and the user portrait of the terminal user have an association relation, the page data acquisition request is used for requesting to acquire page data of a target page from a server, and the target page comprises a pull-down picture, a bearing page and a landing page;
determining a target service line to which the terminal user belongs according to the user portrait of the terminal user;
acquiring related data of the target service line, and generating page data of the bearing page and page data of the landing page based on the related data of the target service line;
acquiring preconfigured pull-down animation page data, and generating page data of the pull-down drawing page based on the preconfigured pull-down animation page data;
and sending the page data of the downward pulling painting, the page data of the bearing page and the page data of the landing page to the terminal.
Optionally, as an embodiment, the determining, according to the user profile of the end user, a target service line to which the end user belongs includes:
calculating the scores of the terminal users on all service lines according to the interaction data of the user behaviors recorded in the user portrait of the terminal users and all service lines;
and determining the service line with the score higher than a preset threshold value as a target service line to which the terminal user belongs.
Optionally, as an embodiment, the generating page data of the bearer page and page data of the landing page based on the relevant data of the target service line includes:
acquiring keywords of the target service line and the corresponding heat of the keywords from the related data of the target service line, and generating page data of the bearing page based on the keywords of the target service line and the corresponding heat of the keywords;
and obtaining post data of the target service line from the related data of the target service line, and generating page data of the landing page based on the post data of the target service line.
Optionally, as an embodiment, the generating page data of the bearer page based on the keyword of the target service line and the corresponding heat of the keyword includes:
determining whether the keywords of the target service line contain preset shielding words or not;
determining words except for the preset shielding words and the corresponding heat of the words in the keywords of the target service line as page data of the bearing page if the keywords of the target service line contain the preset shielding words;
and if the keywords of the target service line do not contain preset shielding words, determining the keywords of the target service line and the corresponding heat of the keywords as the page data of the bearing page.
Optionally, as an embodiment, the generating page data of the landing page based on the post data of the target service line includes:
determining whether the post data of the target service line contains invalid or shielded post data;
if the post data of the target service line contains invalid or shielded post data, determining the post data except the invalid or shielded post data in the post data of the target service line as the page data of the landing page;
and if the post data of the target service line does not contain invalid or shielded post data, determining the post data of the target service line as the page data of the landing page.
Optionally, as an embodiment, the target identifier includes:
the user identification of the terminal user or the equipment identification of the terminal.
According to a second aspect of the present invention, a page configuration apparatus is disclosed, which is applied to a server, and comprises:
the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is used for acquiring a user portrait of a terminal user according to a target identifier under the condition of receiving a page data acquisition request which is sent by a terminal and carries the target identifier, the target identifier and the user portrait of the terminal user have an association relation, the page data acquisition request is used for requesting to acquire page data of a target page from a server, and the target page comprises a pull-down picture page, a bearing page and a landing page;
the determining module is used for determining a target service line to which the terminal user belongs according to the user portrait of the terminal user;
the second acquisition module is used for acquiring the related data of the target service line;
the first generation module is used for generating page data of the bearing page and page data of the landing page based on the relevant data of the target service line;
the third acquisition module is used for acquiring preconfigured pull-down animation page data;
the second generation module is used for generating page data of the pull-down drawing based on the preconfigured pull-down animation page data;
and the sending module is used for sending the page data of the downward pulling painting, the page data of the bearing page and the page data of the landing page to the terminal.
Optionally, as an embodiment, the determining module includes:
the calculation submodule is used for calculating the scores of the terminal users on all the service lines according to the interaction data of the user behaviors recorded in the user portrait of the terminal users and all the service lines;
and the first determining submodule is used for determining the service line with the score higher than a preset threshold value as the target service line to which the terminal user belongs.
Optionally, as an embodiment, the first generating module includes:
the first obtaining sub-module is used for obtaining keywords of the target service line and the corresponding heat of the keywords from the related data of the target service line;
the first generation submodule is used for generating page data of the bearing page based on the keywords of the target service line and the corresponding heat of the keywords;
the second acquisition submodule is used for acquiring the post data of the target service line from the related data of the target service line;
and the second generation submodule is used for generating page data of the landing page based on the post data of the target service line.
Optionally, as an embodiment, the first generation submodule includes:
a first determining unit, configured to determine whether a keyword of the target service line includes a preset mask word;
a second determining unit, configured to determine, when a determination result of the first determining unit is yes, terms other than the preset mask term in the keyword of the target service line and the corresponding heat of the terms as page data of the bearer page;
and a third determining unit, configured to determine, when the determination result of the first determining unit is negative, the keyword of the target service line and the corresponding heat of the keyword as the page data of the bearer page.
Optionally, as an embodiment, the second generation submodule includes:
a fourth determination unit, configured to determine whether the post data of the target service line contains invalid or masked post data;
a fifth determining unit configured to determine, as the page data of the landing page, post data other than the invalid or masked post data in the post data of the target service line, if a determination result of the fourth determining unit is yes;
a sixth determining unit, configured to determine, if the determination result of the fourth determining unit is negative, the post data of the target service line as the page data of the landing page.
Optionally, as an embodiment, the target identifier includes:
the user identification of the terminal user or the equipment identification of the terminal.
According to a third aspect of the present invention, there is disclosed a server comprising: a memory, a processor and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the page configuration method of the first aspect.
According to a fourth aspect of the present invention, a computer readable storage medium is disclosed, having stored thereon a computer program which, when executed by a processor, carries out the steps of the method of page configuration of the first aspect.
In the embodiment of the invention, after receiving a request for requesting target page data from a terminal, a server can obtain a user portrait of a terminal user according to an identifier carried in the request, determine a service line to which the terminal user belongs according to the user portrait, then generate page data of a target page according to related data of the service line to which the terminal user belongs, and send the page data to the terminal for displaying. Compared with the prior art, because the service lines to which different terminal users belong are not completely the same, most data of the page of the second floor of the first page of the APP are configured based on the related data of the service line to which the terminal users belong, on one hand, the contents of the page of the second floor seen by the users on different lines of the same APP are not completely the same, the homogenization degree of the operation push information is reduced, and the information push accuracy is improved; on the other hand, the manual participation degree in the configuration process is reduced, the configuration cost is reduced, and the configuration flexibility is improved.
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FIG. 1 is a flow diagram of a page configuration method of one embodiment of the invention;
FIG. 2 is a flow chart of one implementation of step 104 of one embodiment of the present invention;
fig. 3 is a schematic structural diagram of a page configuration apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the illustrated order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments of the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no particular act is required to implement the invention.
At present, three parts of a first page, namely a second floor page, of an APP are all completed in a mode of manually inputting configuration data through a configuration background. Although the configuration of the page of the second floor can be completed to a certain extent by the configuration mode, because the configuration is manually performed, the content of the page of the second floor seen by all online users of the same APP will be the same, the content homogenization is serious, and the accuracy of pushing the operation information is low.
In order to solve the above technical problem, embodiments of the present invention provide a page configuration method, an apparatus, a server, and a storage medium.
For ease of understanding, some concepts involved in embodiments of the present invention will be described first below.
The second floor of APP: the method is a page displayed after the first page of the pull-down APP, and is an important operation module of the APP. Currently, the "second floor" page is mainly composed of three parts: the second floor page is sequentially pulled downwards, namely the painting page, the bearing page and the landing page along with the pull-down action of a user.
Word cloud picture: the method is also called character cloud, and is used for visually displaying 'key words' with high occurrence frequency in the text, and the character cloud picture filters a large amount of text information with low frequency and low quality, so that a viewer can draw the text by just sweeping the text at a glance.
Homogenization: the individual things representing different characteristics gradually change in their intrinsic essential characteristics in the development process.
User portrait: the method is also called as user information tagging, and refers to a basic mode that an enterprise perfectly abstracts a business appearance of a user as an enterprise application big data technology after collecting and analyzing data of main information such as social attributes, living habits, consumption behaviors and the like of consumers. The user portrait provides enough information foundation for enterprises, and can help the enterprises to quickly find more extensive feedback information such as accurate user groups and user requirements.
Service line: taking the life service type APP as an example, the business of the APP generally covers multiple fields, for example, covers various fields such as real estate (which may be further divided into renting and selling), recruitment, automobile, second-hand, local life service, and finance, for convenience of management, one field covered by the APP may be called a business line, for example, the business line of the life server type APP may include: a house property service line, a recruitment service line, an automobile service line, a second-hand service line, a local life service line and a financial service line. For more refined management, a domain covered by the APP may be divided into a plurality of service lines, for example, a house service line may be further divided into a house renting service line and a house selling service line.
Next, a page configuration method provided in an embodiment of the present invention is described.
Fig. 1 is a flowchart of a page configuration method according to an embodiment of the present invention, where the method is executed by a server, and as shown in fig. 1, the method may include the following steps: step 101, step 102, step 103, step 104, step 105 and step 106, wherein,
in step 101, if a page data acquisition request carrying a target identifier sent by a terminal is received, acquiring a user portrait of a terminal user according to the target identifier, where the target identifier and the user portrait of the terminal user have an association relationship, the page data acquisition request is used to request to acquire page data of a target page from a server, and the target page includes a pull-down picture, a bearing page, and a landing page.
In the embodiment of the invention, the target page is a first page second floor page of the APP.
The method comprises the steps that animation effects appearing when an APP home page is pulled down by a terminal user are displayed in a pull-down drawing page, a word cloud picture is displayed in a bearing page, and more detailed operation recommendation information is displayed in a landing page.
In the embodiment of the invention, the terminal can be a smart phone, a tablet computer, a personal digital assistant and the like.
In the embodiment of the present invention, the target identifier may include: the user identification of the end user, i.e. the user ID, or the equipment identification of the terminal, e.g. the IMEI of the terminal. Specifically, when the target identifier is a user identifier, the server acquires the user identifier in the request according to the page data, and acquires a user portrait of the terminal user; and when the target identifier is the equipment identifier of the terminal, the server acquires the user portrait of the terminal user according to the equipment identifier in the page data acquisition request.
In an example, the terminal is installed with an APP1, the APP1 has a top page second floor function, when the end user pulls down the top page of the APP1, the APP1 detects the pull-down operation of the end user, and triggers the APP1 to send a page data acquisition request to the server through the terminal, so as to request the server for page data of a top page second floor page of the APP 1.
In step 102, a target service line to which the end user belongs is determined based on the user profile of the end user.
In the embodiment of the invention, the target service line to which the terminal user belongs is usually the service line which is interested by the terminal user and has high participation degree.
In an embodiment of the present invention, the step 102 may specifically include the following steps:
calculating the scores of the terminal users in all service lines according to the user behaviors recorded in the user portrait of the terminal users and the interactive data of all service lines;
and determining the service line with the score higher than the preset threshold value as a target service line to which the terminal user belongs.
In the embodiment of the present invention, the interaction between the user behavior and the service line can be expressed in the following aspects: browsing, posting, consulting, acquiring contact information, collecting and sharing and the like of the user on the off-line information of the business.
In the embodiment of the invention, different weight coefficients can be set for different interactive behaviors in advance, when the score of the terminal user on each service line is calculated, the weight coefficient of the interactive behavior of the terminal user and each service line is obtained, and the score is given based on the weight coefficient. That is, the user is classified into a corresponding traffic line if the score exceeds a corresponding traffic line threshold value.
In one example, following the example in step 101, the service line of APP1 includes: the method comprises the steps of renting a house service line, selling the house service line, hiring the house service line, an automobile service line, a second-hand service line, a local life service line and a financial service line, respectively calculating the score of a terminal user on the renting house service line, the score of the terminal user on the selling house service line, the score of the terminal user on the hiring house service line, the score of the terminal user on the automobile service line, the score of the terminal user on the second-hand service line, the score of the terminal user on the local life service line and the score of the terminal user on the financial service line according to interaction data, comparing the calculated scores with a threshold value, and determining that the target service line to which the terminal user belongs is the renting house service line if only the score of the terminal user on the renting house service line reaches the threshold value.
In step 103, relevant data of the target service line is obtained.
In this embodiment of the present invention, the relevant data of the target service line may include: the label of the target service line, the keywords of the target service line in a certain period of time, the heat of the keywords, posts (including articles and questions and answers) under the target service line, and the like.
In step 104, page data of the bearer page and page data of the landing page are generated based on the relevant data of the target service line.
Different from the prior art that the page data of the carrier page and the page data of the landing page are configured based on manual unification, in the embodiment of the invention, the page data of the carrier page is automatically generated based on the related data of the target service line, and the page data of the landing page is also automatically generated based on the related data of the target service line.
In step 105, preconfigured pull-down animation page data is obtained, and page data of the pull-down drawing is generated based on the preconfigured pull-down animation page data.
In the embodiment of the present invention, the pull-down animation page data may be configured in a unified manner by a background person, or may be provided to a user with a plurality of pull-down drawing templates, which are selected by the user, and are configured in advance according to the template selected by the user, which is not limited in the embodiment of the present invention.
In step 106, page data of the pull-down painting, page data of the carrier page and page data of the landing page are sent to the terminal.
In the embodiment of the invention, the page data of the pull-down painting, the page data of the bearing page and the page data of the landing page can be spliced and then sent to the terminal according to the splicing protocol corresponding to the second floor page; or the page data of the pull-down drawing, the page data of the bearing page and the page data of the landing page may also be directly sent to the terminal, which is not limited in the embodiment of the present invention.
In the embodiment of the invention, after receiving the page data of the pull-down painting, the terminal can draw and display the pull-down painting based on the page data of the pull-down painting; after receiving the page data of the bearing page, the terminal can generate a word cloud picture based on the page data of the bearing page to be displayed as a second floor bearing page; after receiving the page data of the landing page, the terminal can fill the landing page list based on the page data of the landing page.
As can be seen from the above embodiments, in this embodiment, after receiving a request for requesting target page data from a terminal, a server may obtain a user portrait of a terminal user according to an identifier carried in the request, determine a service line to which the terminal user belongs according to the user portrait, generate page data of a target page according to related data of the service line to which the terminal user belongs, and send the page data to the terminal for presentation. Compared with the prior art, because the service lines to which different terminal users belong are not completely the same, most data of the page of the second floor of the first page of the APP are configured based on the related data of the service line to which the terminal users belong, on one hand, the contents of the page of the second floor seen by the users on different lines of the same APP are not completely the same, the homogenization degree of the operation push information is reduced, and the information push accuracy is improved; on the other hand, the manual participation degree in the configuration process is reduced, the configuration cost is reduced, and the configuration flexibility is improved.
In another embodiment provided by the present invention, as shown in fig. 2, fig. 2 is a flowchart of an implementation manner of step 104 in an embodiment of the present invention, and the step 104 may specifically include the following steps: step 201, step 202, step 203 and step 204, wherein,
in step 201, keywords of the target service line and the corresponding heat of the keywords are obtained from the related data of the target service line.
In consideration of the fact that the nature of the bearing page of the second floor page is the word cloud picture, and the main content presented in the word cloud picture is the keyword, in the embodiment of the invention, the page data of the bearing page can be generated based on the keyword of the target service line and the corresponding heat of the keyword.
In the embodiment of the invention, when the terminal generates the word cloud picture based on the page data of the bearing page to be displayed as the second floor bearing page, the font size and the font color of the key words in the word cloud picture can be changed according to the heat, for example, the larger the heat is, the larger the font is, and the redder the color is. The heat degree of the keyword can be obtained by calculating the data in real time through an artificial intelligence related algorithm based on the user retrieval data and the user access data.
In step 202, page data of the carrier page is generated based on the keywords of the target service line and the heat corresponding to the keywords.
In order to perform risk control on the second floor page data, when generating the page data of the bearer page, certain control may be performed through an unsupervised learning behavior of an artificial intelligence algorithm to prevent the word derived by the bearer page from being a mask word, and accordingly, in an embodiment provided by the present invention, the step 202 may specifically include the following steps (not shown in the figure): step 2021, step 2022 and step 2023, wherein,
in step 2021, determining whether the keyword of the target service line includes a preset mask word;
in step 2022, if the keyword of the target service line includes the preset shielding word, determining the words other than the preset shielding word in the keyword of the target service line and the corresponding heat of the words as the page data of the bearing page;
in step 2023, if the keyword of the target service line does not include the preset shielding word, the keyword of the target service line and the corresponding heat of the keyword are determined as the page data of the page.
In step 203, the post data of the target service line is obtained from the related data of the target service line.
Considering that the content displayed in the landing page of the second floor page is usually detailed operation recommendation information, and the post data under the target service line is usually content in which the end user is interested, in the embodiment of the present invention, the page data of the landing page may be generated based on the post data of the target service line. In this case, the content presented in the landing page of the second floor page is a list page that is more refined for the service scene in which the interest belongs according to the user portrait of the current visiting user.
In one example, the target service line to which the terminal user belongs is a rental house, and through the user portrait analysis, the user finds that the interest of the user in the rental house in a certain area and a certain price interval is higher, and the content displayed on the landing page pushed by the user is the set of posts in the dimension.
In step 204, page data of the landing page is generated based on the post data of the target service line.
In order to perform risk control on the second floor page data, when generating the post list data of the landing page, the disabled and shielded posts are filtered to ensure that all posts seen by the user are true and effective, and accordingly, in an embodiment of the present invention, the step 204 may specifically include the following steps (not shown in the figure): step 2041, step 2042 and step 2043, wherein,
in step 2041, determining whether the post data of the target service line contains invalid or masked post data;
in step 2042, if the post data of the target service line includes invalid or masked post data, determining the post data in the post data of the target service line other than the invalid or masked post data as page data of the landing page;
in step 2043, if the post data of the target service line does not include invalid or masked post data, the post data of the target service line is determined as page data of the landing page.
Therefore, in the embodiment of the invention, the user is positioned to a certain service line according to the user portrait generated by the user behavior data, and the page data of the first-page second-floor page is generated according to the related data of the service line, so that the second-floor page configuration efficiency is improved, the second-floor page configuration risk is reduced, the operation effect is optimized, the differentiated and accurate operation is realized, and the user experience is improved.
In the embodiment of the invention, if the terminal user is a new user or a shallow user, the terminal user cannot belong to any service line, so a set of fixed second floor page configuration can be configured by the server to be displayed for the user.
Fig. 3 is a schematic structural diagram of a page configuration apparatus according to an embodiment of the present invention, which is applied to a server, and as shown in fig. 3, the page configuration apparatus 300 may include: a first obtaining module 301, a determining module 302, a second obtaining module 303, a first generating module 304, a third obtaining module 305, a second generating module 306 and a sending module 307, wherein,
a first obtaining module 301, configured to, in a case of receiving a page data obtaining request carrying a target identifier sent by a terminal, obtain a user portrait of a terminal user according to the target identifier, where the target identifier and the user portrait of the terminal user have an association relationship, the page data obtaining request is used to request to obtain page data of a target page from a server, and the target page includes a pull-down picture, a bearer page, and a landing page;
a determining module 302, configured to determine, according to the user profile of the end user, a target service line to which the end user belongs;
a second obtaining module 303, configured to obtain relevant data of the target service line;
a first generating module 304, configured to generate page data of the bearer page and page data of the landing page based on the relevant data of the target service line;
a third obtaining module 305, configured to obtain preconfigured pull-down animation page data;
a second generating module 306, configured to generate page data of the pull-down drawing based on the preconfigured pull-down animation page data;
a sending module 307, configured to send the page data of the pull-down painting, the page data of the carrier page, and the page data of the landing page to the terminal.
As can be seen from the above embodiments, in this embodiment, after receiving a request for requesting target page data from a terminal, a server may obtain a user portrait of a terminal user according to an identifier carried in the request, determine a service line to which the terminal user belongs according to the user portrait, generate page data of a target page according to related data of the service line to which the terminal user belongs, and send the page data to the terminal for presentation. Compared with the prior art, because the service lines to which different terminal users belong are not completely the same, most data of the page of the second floor of the first page of the APP are configured based on the related data of the service line to which the terminal users belong, on one hand, the contents of the page of the second floor seen by the users on different lines of the same APP are not completely the same, the homogenization degree of the operation push information is reduced, and the information push accuracy is improved; on the other hand, the manual participation degree in the configuration process is reduced, the configuration cost is reduced, and the configuration flexibility is improved.
Optionally, as an embodiment, the determining module 302 may include:
the calculation submodule is used for calculating the scores of the terminal users on all the service lines according to the interaction data of the user behaviors recorded in the user portrait of the terminal users and all the service lines;
and the first determining submodule is used for determining the service line with the score higher than a preset threshold value as the target service line to which the terminal user belongs.
Optionally, as an embodiment, the first generating module 304 may include:
the first obtaining sub-module is used for obtaining keywords of the target service line and the corresponding heat of the keywords from the related data of the target service line;
the first generation submodule is used for generating page data of the bearing page based on the keywords of the target service line and the corresponding heat of the keywords;
the second acquisition submodule is used for acquiring the post data of the target service line from the related data of the target service line;
and the second generation submodule is used for generating page data of the landing page based on the post data of the target service line.
Optionally, as an embodiment, the first generation sub-module may include:
a first determining unit, configured to determine whether a keyword of the target service line includes a preset mask word;
a second determining unit, configured to determine, when a determination result of the first determining unit is yes, terms other than the preset mask term in the keyword of the target service line and the corresponding heat of the terms as page data of the bearer page;
and a third determining unit, configured to determine, when the determination result of the first determining unit is negative, the keyword of the target service line and the corresponding heat of the keyword as the page data of the bearer page.
Optionally, as an embodiment, the second generating sub-module may include:
a fourth determination unit, configured to determine whether the post data of the target service line contains invalid or masked post data;
a fifth determining unit configured to determine, as the page data of the landing page, post data other than the invalid or masked post data in the post data of the target service line, if a determination result of the fourth determining unit is yes;
a sixth determining unit, configured to determine, if the determination result of the fourth determining unit is negative, the post data of the target service line as the page data of the landing page.
Optionally, as an embodiment, the target identification may include:
the user identification of the terminal user or the equipment identification of the terminal.
In the embodiment of the invention, if the terminal user is a new user or a shallow user, the terminal user cannot belong to any service line, so a set of fixed second floor page configuration can be configured by the server to be displayed for the user.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
According to an embodiment of the present invention, there is also provided a server including: a memory, a processor and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the page configuration method according to any of the embodiments described above.
According to an embodiment of the present invention, the present invention further provides a computer-readable storage medium, on which a computer program is stored, which, when executed by a processor, implements the steps in the page configuration method according to any one of the above embodiments.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The page configuration method, the page configuration device, the server and the storage medium provided by the invention are described in detail, specific examples are applied in the text to explain the principle and the implementation of the invention, and the description of the above embodiments is only used to help understanding the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (14)
1. A page configuration method is applied to a server, and is characterized in that the method comprises the following steps:
if a page data acquisition request carrying a target identifier sent by a terminal is received, acquiring a user portrait of a terminal user according to the target identifier, wherein the target identifier and the user portrait of the terminal user have an association relation, the page data acquisition request is used for requesting to acquire page data of a target page from a server, and the target page comprises a pull-down picture, a bearing page and a landing page;
determining a target service line to which the terminal user belongs according to the user portrait of the terminal user;
acquiring related data of the target service line, and generating page data of the bearing page and page data of the landing page based on the related data of the target service line;
acquiring preconfigured pull-down animation page data, and generating page data of the pull-down drawing page based on the preconfigured pull-down animation page data;
and sending the page data of the downward pulling painting, the page data of the bearing page and the page data of the landing page to the terminal.
2. The method of claim 1, wherein said determining a target service line to which the end user belongs based on the user profile of the end user comprises:
calculating the scores of the terminal users on all service lines according to the interaction data of the user behaviors recorded in the user portrait of the terminal users and all service lines;
and determining the service line with the score higher than a preset threshold value as a target service line to which the terminal user belongs.
3. The method of claim 1, wherein the generating the page data of the bearer page and the page data of the landing page based on the data related to the target traffic line comprises:
acquiring keywords of the target service line and the corresponding heat of the keywords from the related data of the target service line, and generating page data of the bearing page based on the keywords of the target service line and the corresponding heat of the keywords;
and obtaining post data of the target service line from the related data of the target service line, and generating page data of the landing page based on the post data of the target service line.
4. The method according to claim 3, wherein the generating page data of the carrier page based on the keywords of the target service line and the corresponding heat of the keywords comprises:
determining whether the keywords of the target service line contain preset shielding words or not;
determining words except for the preset shielding words and the corresponding heat of the words in the keywords of the target service line as page data of the bearing page if the keywords of the target service line contain the preset shielding words;
and if the keywords of the target service line do not contain preset shielding words, determining the keywords of the target service line and the corresponding heat of the keywords as the page data of the bearing page.
5. The method of claim 3, wherein generating page data for the landing page based on the post data for the target line of business comprises:
determining whether the post data of the target service line contains invalid or shielded post data;
if the post data of the target service line contains invalid or shielded post data, determining the post data except the invalid or shielded post data in the post data of the target service line as the page data of the landing page;
and if the post data of the target service line does not contain invalid or shielded post data, determining the post data of the target service line as the page data of the landing page.
6. The method of any of claims 1 to 5, wherein the target identification comprises:
the user identification of the terminal user or the equipment identification of the terminal.
7. A page configuration device applied to a server is characterized in that the device comprises:
the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is used for acquiring a user portrait of a terminal user according to a target identifier under the condition of receiving a page data acquisition request which is sent by a terminal and carries the target identifier, the target identifier and the user portrait of the terminal user have an association relation, the page data acquisition request is used for requesting to acquire page data of a target page from a server, and the target page comprises a pull-down picture page, a bearing page and a landing page;
the determining module is used for determining a target service line to which the terminal user belongs according to the user portrait of the terminal user;
the second acquisition module is used for acquiring the related data of the target service line;
the first generation module is used for generating page data of the bearing page and page data of the landing page based on the relevant data of the target service line;
the third acquisition module is used for acquiring preconfigured pull-down animation page data;
the second generation module is used for generating page data of the pull-down drawing based on the preconfigured pull-down animation page data;
and the sending module is used for sending the page data of the downward pulling painting, the page data of the bearing page and the page data of the landing page to the terminal.
8. The apparatus of claim 7, wherein the determining module comprises:
the calculation submodule is used for calculating the scores of the terminal users on all the service lines according to the interaction data of the user behaviors recorded in the user portrait of the terminal users and all the service lines;
and the first determining submodule is used for determining the service line with the score higher than a preset threshold value as the target service line to which the terminal user belongs.
9. The apparatus of claim 7, wherein the first generating module comprises:
the first obtaining sub-module is used for obtaining keywords of the target service line and the corresponding heat of the keywords from the related data of the target service line;
the first generation submodule is used for generating page data of the bearing page based on the keywords of the target service line and the corresponding heat of the keywords;
the second acquisition submodule is used for acquiring the post data of the target service line from the related data of the target service line;
and the second generation submodule is used for generating page data of the landing page based on the post data of the target service line.
10. The apparatus of claim 9, wherein the first generation submodule comprises:
a first determining unit, configured to determine whether a keyword of the target service line includes a preset mask word;
a second determining unit, configured to determine, when a determination result of the first determining unit is yes, terms other than the preset mask term in the keyword of the target service line and the corresponding heat of the terms as page data of the bearer page;
and a third determining unit, configured to determine, when the determination result of the first determining unit is negative, the keyword of the target service line and the corresponding heat of the keyword as the page data of the bearer page.
11. The apparatus of claim 9, wherein the second generation submodule comprises:
a fourth determination unit, configured to determine whether the post data of the target service line contains invalid or masked post data;
a fifth determining unit configured to determine, as the page data of the landing page, post data other than the invalid or masked post data in the post data of the target service line, if a determination result of the fourth determining unit is yes;
a sixth determining unit, configured to determine, if the determination result of the fourth determining unit is negative, the post data of the target service line as the page data of the landing page.
12. The apparatus of any of claims 7 to 11, wherein the target identification comprises:
the user identification of the terminal user or the equipment identification of the terminal.
13. A server, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, carries out the steps of the page configuration method according to any of claims 1 to 6.
14. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps in the page configuration method according to any one of claims 1 to 6.
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