CN111489242A - Supply and demand platform business model based on Internet - Google Patents
Supply and demand platform business model based on Internet Download PDFInfo
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- CN111489242A CN111489242A CN202010301772.4A CN202010301772A CN111489242A CN 111489242 A CN111489242 A CN 111489242A CN 202010301772 A CN202010301772 A CN 202010301772A CN 111489242 A CN111489242 A CN 111489242A
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- G06Q30/00—Commerce
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Abstract
A supply and demand platform business model based on the Internet is characterized in that a supply and demand platform is opened to register for social people, the social people become supply members and consumer members after successful registration, and the supply members and the consumer members can log in the supply and demand platform through intelligent mobile equipment and desktop computer equipment; after a supply member logs in the supply and demand platform, information management, sales management, order management, work order management and agent member management are carried out on sold commodities and accessories, and after a consumer member logs in the supply and demand platform, the commodities and accessories of the supply member are inquired, purchased and sold; the supply member and the consumer member can promote the supply and demand platform and achieve corresponding rewards. The invention can form linkage of various forms among manufacturers, agents and consumers by mutually combining the supply and demand platform and the business mode, thereby realizing the maximization of the benefits of the manufacturers, the agents and the consumers, shortening the time of commodity sale and after-sale, and monitoring, observing and reminding the use state of the commodities.
Description
Technical Field
The invention relates to an Internet-based supply and demand platform business model.
Background
The current marketing mode is that a dealer collects goods from a manufacturer and then sells the goods, because of the shop location and the regional problems of the dealer, the marketing mode is limited by the marketing range, so that the marketing result is not ideal, and the dealer needs to set up shops in different regions, so that the capital requirement of the dealer is overlarge; in addition, the dealer is located between the manufacturer and the consumer, and in order to earn a larger difference in the selling process of the goods, the dealer squeezes the input price of the manufacturer on one hand, and improves the selling price of the consumer on the other hand, so that the manufacturer cannot obtain the maximum profit, and the consumer cannot obtain the maximum benefit; in addition, the dealer cannot monitor the use state of the commodity after the commodity is sold, cannot perform punishment or reminding on part of defaulting consumers or problem commodities, and the consumers can only find the original dealer to maintain the problem commodities, so that the use of the consumers is inconvenient. Therefore, further improvements are necessary.
Disclosure of Invention
The invention aims to provide an Internet-based supply and demand platform business model, which can enable manufacturers, agents and consumers to form linkage in various forms through the cooperation of the platform and the business model, thereby maximizing the benefits of the manufacturers, the agents and the consumers, shortening the time of commodity sales and after-sale, and observing and reminding the use state of commodities so as to overcome the defects in the prior art.
The internet-based supply and demand platform business model designed according to the purpose is characterized in that: the supply and demand platform is opened for social crowd registration, the social crowd registration becomes a supply member and a consumer member after successful registration, and the supply member and the consumer member can log in the supply and demand platform through the intelligent mobile device and the desktop computer device; after the consumer member logs in the supply and demand platform, inquiring, purchasing and selling the goods and accessories of the supply member; the supply member and the consumer member can promote the supply and demand platform and achieve corresponding rewards.
The supply and demand platform is at least provided with a mall system, an after-sale system, a group purchase system and a brand management system; after logging in the supply and demand platform, the supply member and the consumer member respectively obtain different operation interfaces through the mall system, the after-sales system, the group purchase system and the brand management system, and perform corresponding operations on the operation interfaces.
The mall system provides information publishing, answering and selling of commodities and accessories for supply members; the mall system provides consumer members with the viewing, consulting and purchasing of goods and accessories.
The after-sale system provides on-line appointment submitting, work order receiving, work order checking, work order distributing and work order processing for the goods supply member, and simultaneously remotely monitors, collects and displays various operation information and data for the sold commodities; the after-market system provides consumer members with observations, reminders and after-market applications of the use status of goods and accessories.
The after-sale system provides commodity after-sale information release, after-sale installation video or photo uploading score, on-line submission of after-sale personnel reservation, receiving of after-sale work orders, checking of after-sale work orders, distribution of after-sale work orders, processing of after-sale work orders for the merchant and the member, remote monitoring of commodities, collection and display of various operation information and data; the consumer member submits an after-sale application to the commodity and the accessory through the after-sale system, observes the using state of the purchased commodity and reminds the service life of the commodity.
The group purchase system is an automatic system pushing system and provides special commodities, purchased commodities, coupons and gift information for supply members to issue, answer and process; the group buying system provides special commodities, purchased commodities, coupons and gifts for the consumer members to check, consult and buy; the group buying system provides more than three group buying playing methods for the consumer member, one person successfully introduces the group of friends after buying, and purchases the group according to the group buying discount price, and the supply member can process the order of successful group buying; the co-purchasing commodity supplier has limited time and quantity of co-purchasing playing methods, and consumer members can check, consult and purchase the group-purchasing system after entering the group-purchasing system.
The brand management system provides multi-level management for supply members, the supply members distribute a plurality of managers, different managers have different authorities and manage different systems of the supply and demand platform, the general manager manages the information of commodities and accessories of the supply and demand platform, sales, orders, work orders, agent members and advertising positions, and the brand management system also provides brand certificate information publishing and agent member management for the supply members; after the consumer member purchases and orders are placed in the mall system, the supply and demand platform distributes purchase applications of the consumer member according to inventory data in warehouses in different regions, and informs agents in the nearest region to distribute purchased commodities or accessories to the consumer member.
The brand management system has a distribution function, can realize network distribution of the stock source, and is a set of M2C system for agent channels, agent member expansion, chain alliance of brand direct sales stores and flagship stores and enrollment.
And the supply and demand platform is also provided with a news system, a learning system, an offline system and a comment system.
The news system provides the business news release, the commodity research and development information release and the new commodity information release for the business member; the consumer member inquires about the news, the commodity research and development information and the new commodity information in the industry through the news system.
The learning system provides commodity installation videos or photos for the supplier and the club; the consumer member inquires about the commodity installation video or the commodity installation photo through the learning system.
The offline system provides offline preferential activity information release for the merchant member; the consumer member inquires and participates the discount activities through the offline system.
The commenting system is integrated on a mall system, an after-sale system, a group purchase system, a news system, a learning system and an off-line system, and a supply member and a consumer member can solve the answers, consult, leave messages and score after sale through the commenting system.
The supply and demand platform is also provided with a sharing invitation system which is connected with internal data of the after-sale system and provides sharing and invitation functions for supply members and consumer members; the supply member and the consumer member can automatically generate a unique sharing invitation two-dimensional code on the sharing invitation system; the supply member and the consumer member share the sharing invitation two-dimensional code of the supply member and the consumer member, and invite other social people to become registration on the supply and demand platform, and carry out purchasing or after-sale behaviors, and the after-sale system can correspondingly reward the original supply member and the consumer member which share and invite.
Through the improvement of the structure, compared with the prior art, the invention has the following advantages:
1. the manufacturer is helped to build a platform for product display and online sales, and meanwhile, the supply and demand platform uniformly helps the manufacturer to popularize and sell products, so that a sales channel is really established for an enterprise; meanwhile, on the basis of the advantage complementation of the Internet and a ground channel, commodities are directly delivered to consumers from manufacturers by sharing terminal popularization channels and after-sale service websites of various places, intermediate channels such as distributors are bypassed, and M2C delivery service and M2C after-sale service are provided for the consumers by the manufacturers; the commodity directly flows from the manufacturer to the final consumer, and the manufacturer can control links such as order processing, wholesale operation, terminal retail and the like in hands, so that the channel control force is enhanced, and the final pricing right of the product is obtained; the method has the advantages that the label production is eliminated, the fortune of the grafts is made for other people, the independent brand is rapidly developed, the direct-faced consumers can communicate in real time, the private customization requirements of the consumers are met, the order production mode is formed, and the inventory and production risk are reduced.
2. The manufacturers, the agents and the consumers interact online and offline, and the agents share terminal popularization channels and after-sales service network points of various places to activate the terminals and reduce commodity circulation links, so that the problems of high commodity distribution and operation cost are solved, and the brand influence of the manufacturers and the satisfaction of the consumers are improved; and the supply and demand platform can realize online connection and offline service, so that the commodities are directly sent to the consumers from the manufacturers, the manufacturers provide distribution service and after-sale service for the consumers, circulation links are reduced to one-to-one, the sale cost is reduced, and the commodity quality and the after-sale service quality are guaranteed.
3. After-sale customer service is directly provided with service by a manufacturer, can clearly manage a standardized service flow, unify service targets, facilitate query and tracking, directly provide service for consumers, and is beneficial to improving and perfecting service quality.
4. The supply and demand platform builds after-sale network points by manufacturers and agents all over the country based on the advantage complementation of the internet and a ground channel, and simultaneously shares terminal promotion channels and after-sale service network points all over the country, so that commodities are directly transmitted to consumers from the manufacturers, the trouble that the commodities of the consumers need to be logistics to the manufacturers for maintenance when the commodities of the consumers have problems is avoided, the supply and demand platform systematically processes a work order and performs local distribution nearby, the after-sale processing time is shortened, the timeliness of maintenance is ensured to standardize a chemical engineering single flow process, meanwhile, all accessories of the commodities are produced by the manufacturers and are synchronously sold on the supply and demand platform, and therefore the quality and the price of the accessories are guaranteed to be transparent.
5. The reward sharing invitation of manufacturers, agents and consumers can quickly promote the popularization of supply and demand platforms and enable more social masses to use the reward sharing invitation, so that the benefits of the manufacturers, the agents and the consumers are maximized.
Detailed Description
The present invention will be further described with reference to the following examples.
According to the business model of the supply and demand platform based on the Internet, the supply and demand platform is opened to register for social people, the social people become supply members and consumer members after successful registration, and the supply members and the consumer members can log in the supply and demand platform through intelligent mobile equipment and desktop computer equipment; after the consumer member logs in the supply and demand platform, inquiring, purchasing and selling the goods and accessories of the supply member; the supply member and the consumer member can promote the supply and demand platform and achieve corresponding rewards.
The supply and demand platform is at least provided with a mall system, an after-sale system, a group purchase system and a brand management system; after logging in the supply and demand platform, the supply member and the consumer member respectively obtain different operation interfaces through the mall system, the after-sales system, the group purchase system and the brand management system, and perform corresponding operations on the operation interfaces.
The mall system provides information publishing, answering and selling of commodities and accessories for the supply members. The mall system provides consumer members with the viewing, consulting and purchasing of goods and accessories.
The after-sale system provides after-sale management of commodities and accessories for supply members, and is mainly characterized by on-line appointment submission, work order receiving, work order checking, work order distribution and work order processing, and remote monitoring, collection and display of various operation information and data of the sold commodities. The after-market system provides consumer members with observations, reminders and after-market applications of the use status of goods and accessories.
Specifically, the after-sale system provides commodity after-sale information publishing, after-sale installation video or photo uploading scoring, on-line submission of after-sale personnel reservation, receiving of after-sale work orders, checking of after-sale work orders, distribution of after-sale work orders and processing of after-sale work orders for the supplier staff, so that the supplier staff can rapidly solve after-sale problems of the consumer members anytime and anywhere, and can remind in real time to obtain work order progress feedback at any time.
The consumer member submits an after-market application for goods and accessories through the after-market system.
After each professional having maintenance technology in the society becomes a registered member, the professional can apply for establishment of after-sales personnel or after-sales outlets through the supply and demand platform, and cooperates with agents across the country approved by the brand management system, so that numerous after-sales outlets and after-sales personnel are formed in each city across the country, meanwhile, the supply and demand platform can audit the after-sales outlets and the after-sales personnel through a strict auditing mechanism, and after auditing, the after-sales outlets and the after-sales personnel can be used for online order taking and offline near service.
After the consumer member provides the after-sale application of the commodities and the accessories, the supply and demand platform distributes the after-sale application of the consumer member, informs an after-sale network point or an after-sale person in the nearest region to process the after-sale application, and uploads a video or a photo after the after-sale to be scored by the consumer member and/or an administrator of the supply and demand platform.
Meanwhile, the after-sale system provides the using state of the sold commodities for the supplier member to monitor, and reminds or stops the commodity of the defaulting consumer member.
The after-sale system provides the use state of the purchased commodity for the consumer member to observe, and reminds the service life of the commodity, wherein the reminding is different in one week, three months, one year or three years according to different commodities.
In particular, after-market systems may remotely monitor merchandise, collect and display a wide variety of operational information and data, including: operating time, number of starts and brakes, number of operating hours, etc. The method can also play a role in fault tracking, can quickly and simply locate the fault and take corresponding measures, and can reduce the downtime to the maximum extent.
The commodity can have built-in WIFI module when going out the factory or selling, and the commodity carries out thing networking communication through WIFI module and the network server of supply and demand platform. If the commodity has a fault, the fault is transmitted to an after-sale system of the network server through the WIFI module for recording and analysis, and relevant fault information is sent to the commodity of the consumer member. Therefore, the function of fault tracking is exerted, the fault can be quickly and simply positioned, the countermeasure can be taken, and the downtime is reduced to the maximum extent.
After-sales personnel can also complete the control of the commodities through an after-sales system, including the operations of switching on and off, temperature regulation, mode regulation, timing on, state feedback and the like, and the real-time control can be realized at any time and any place; meanwhile, the failure analysis can be remotely carried out on the commodities, and the problems of the commodities are analyzed and repaired through the network server.
The customer member can submit the work order through the after-sale system, and the problem is solved by the after-sale personnel.
The group purchase system provides special commodities for the supply members, and issues, solves and processes the information of the purchased commodities, the coupons and the gifts. The group buying system provides special price goods, and checks, consults and purchases of goods, coupons and gifts for consumer members. The group buying system provides more than three group buying playing methods for the consumer member, one person successfully introduces the group of friends after buying, and purchases the group according to the group buying discount price, and the supply member can process the order of successful group buying; the co-purchasing commodity supplier has limited time and quantity of co-purchasing playing methods, and consumer members can check, consult and purchase the group-purchasing system after entering the group-purchasing system.
The group buying system is an automatic pushing system, and after the supply member sets the starting time and the ending time of the information of special commodities, the purchased commodities, the coupons and the gifts, the group buying system can automatically push the consumer members in advance through the system within the specified time to remind the consumer members of carrying out the robbery.
The brand management system provides multi-level management for supply members, the supply members distribute a plurality of managers, different managers have different authorities and manage different systems of the supply and demand platform, and the general manager manages the supply and demand platform uniformly, and can manage commodity and accessory information, sales, orders, work orders, agent members and advertising positions of the supply and demand platform.
The method specifically comprises the steps of coding rules of commodities and accessories, managing, editing, deleting and shelving the commodities, comprehensively inquiring through classification, brands, price intervals, adding time, releasing states and keywords, copying and adding the commodities, distributing orders and work orders and the like.
The brand management system also provides brand certificate information publishing and agent member management for supply members, and the agent member management is in provincial, urban and district (county) natural administrative regions, takes actual operating places as references, and correspondingly manages provincial, urban and district (county) agents step by step, wherein the agents are at least classified according to commodity sales types, distributed in warehouse storage data, checked sales amounts and extracted for sales to obtain profit distribution.
After the consumer member purchases and orders in the mall system, the supply and demand platform distributes purchase applications of the consumer member according to inventory data in warehouses in different regions, and informs agents in the nearest region to distribute purchased commodities or accessories to the consumer member.
It is to say that different brands of goods of the manufacturer can be classified according to province, city and district (county), and at the same time, different levels of agents can be freely authorized, and the high-level agents (high authority) can classify the goods sales categories, store data distribution, sales amount check, sales increase and profit distribution of the low-level agents (low authority) for check and configuration. Meanwhile, the supply and demand platform can master the commodity inventory data of all agents in national storage at any time according to the networking data, and when the quantity of commodities in a certain storage center reaches a low limit, the supply and demand platform can automatically inform the agents to replenish the commodities.
The brand management system has a distribution function, can realize the network distribution of the stock source, and is similar to a multilevel distribution management system in a set of M2C systems of agent channels, agent member expansion, brand direct sales stores, flagship store chain alliance and recruitment entrance. The supplier member can realize the synchronous management of the online shop wholesale and division, the agent distribution channel, the agent member and the supplier member of the commodity through the brand management system, can not only carry out upstream recruitment and introduce brand source manufacturer, but also can efficiently manage the downstream distributor and the member.
And the supply and demand platform is also provided with a news system, a learning system, an offline system and a comment system.
The news system provides the business news release, the commodity research and development information release and the new commodity information release for the supplier and the member. The consumer member inquires about the news, the commodity research and development information and the new commodity information in the industry through the news system.
The learning system provides commodity installation video or photo publishing for the supplier and member. The consumer member inquires about the commodity installation video or the commodity installation photo through the learning system. The consumer members can install corresponding commodities through the learning system after receiving new commodities, and meanwhile, the consumer members can automatically maintain the commodities with problems through the learning system.
The offline system provides offline preferential activity information release for the merchant member. The consumer member inquires and participates the discount activities through the offline system.
The comment system is integrated on a mall system, an after-sales system, a group purchase system, a news system, a learning system and an off-line system, and the supply member and the consumer member can solve the answers, consult, leave messages and score after-sales through the comment system.
In order to promote the popularization of the supply and demand platform, a sharing invitation system is further arranged on the supply and demand platform, is connected with internal data of an after-sale system, and provides sharing and invitation functions for supply members and consumer members. The supply member and the consumer member can automatically generate a unique sharing invitation two-dimensional code on the sharing invitation system, when the supply member and the consumer member share the sharing invitation two-dimensional code of the supply member and the consumer member and invite other social members to become registered on the supply and demand platform, and the newly registered members perform purchasing or after-sale behaviors on the supply and demand platform, the after-sale system can give corresponding rewards to the original supply member and the consumer member which are shared and invited, and the rewards are persistent rewards, namely, the invited newly registered members can always reward the original supply member and the consumer member which are originally shared and invited after purchasing or selling on the supply and demand platform.
The foregoing shows and describes the general principles, essential features, and advantages of the invention. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are intended to illustrate the principles of the invention, but that various changes and modifications may be made without departing from the spirit and scope of the invention, and the invention is intended to be protected by the following claims. The scope of the invention is defined by the appended claims and equivalents thereof.
Claims (10)
1. An internet-based supply and demand platform business model, characterized by: the supply and demand platform is opened for social crowd registration, the social crowd registration becomes a supply member and a consumer member after successful registration, and the supply member and the consumer member can log in the supply and demand platform through the intelligent mobile device and the desktop computer device; after the consumer member logs in the supply and demand platform, inquiring, purchasing and selling the goods and accessories of the supply member; the supply member and the consumer member can promote the supply and demand platform and achieve corresponding rewards.
2. The internet-based supply and demand platform business model of claim 1, wherein: the supply and demand platform is at least provided with a mall system, an after-sale system, a group purchase system and a brand management system; after logging in the supply and demand platform, the supply member and the consumer member respectively obtain different operation interfaces through the mall system, the after-sales system, the group purchase system and the brand management system, and perform corresponding operations on the operation interfaces.
3. The internet-based supply and demand platform business model of claim 2, wherein: the mall system provides information publishing, answering and selling of commodities and accessories for supply members; the mall system provides consumer members with the viewing, consulting and purchasing of goods and accessories.
4. The internet-based supply and demand platform business model of claim 3, wherein: the after-sale system provides on-line appointment submitting, work order receiving, work order checking, work order distributing and work order processing for the goods supply member, and simultaneously remotely monitors, collects and displays various operation information and data for the sold commodities; the after-market system provides consumer members with observations, reminders and after-market applications of the use status of goods and accessories.
5. The internet-based supply and demand platform business model of claim 4, wherein: the after-sale system provides commodity after-sale information release, after-sale installation video or photo uploading score, on-line submission of after-sale personnel reservation, receiving of after-sale work orders, checking of after-sale work orders, distribution of after-sale work orders, processing of after-sale work orders for the merchant and the member, remote monitoring of commodities, collection and display of various operation information and data; the consumer member submits an after-sale application to the commodity and the accessory through the after-sale system, observes the using state of the purchased commodity and reminds the service life of the commodity.
6. The internet-based supply and demand platform business model of claim 2, wherein: the group purchase system is an automatic system pushing system and provides special commodities, purchased commodities, coupons and gift information for supply members to issue, answer and process; the group buying system provides special commodities, purchased commodities, coupons and gifts for the consumer members to check, consult and buy; the group buying system provides more than three group buying playing methods for the consumer member, one person successfully introduces the group of friends after buying, and purchases the group according to the group buying discount price, and the supply member can process the order of successful group buying; the co-purchasing commodity supplier has limited time and quantity of co-purchasing playing methods, and consumer members can check, consult and purchase the group-purchasing system after entering the group-purchasing system.
7. The internet-based supply and demand platform business model of claim 2, wherein: the brand management system provides multi-level management for supply members, the supply members distribute a plurality of managers, different managers have different authorities and manage different systems of the supply and demand platform, the general manager manages the information of commodities and accessories of the supply and demand platform, sales, orders, work orders, agent members and advertising positions, and the brand management system also provides brand certificate information publishing and agent member management for the supply members; after the consumer member purchases and orders are placed in the mall system, the supply and demand platform distributes purchase applications of the consumer member according to inventory data in warehouses in different regions, and informs agents in the nearest region to distribute purchased commodities or accessories to the consumer member.
8. The internet-based supply and demand platform business model of claim 7, wherein: the brand management system has a distribution function, can realize network distribution of the stock source, and is a set of M2C system for agent channels, agent member expansion, chain alliance of brand direct sales stores and flagship stores and enrollment.
9. The internet-based supply and demand platform business model of claim 2, wherein: the supply and demand platform is also provided with a news system, a learning system, an offline system and a comment system;
the news system provides the business news release, the commodity research and development information release and the new commodity information release for the business member; a consumer member inquires about the news, commodity research and development information and new commodity information in the industry through a news system;
the learning system provides commodity installation videos or photos for the supplier and the club; the consumer member inquires about the commodity installation video or the commodity installation photo through the learning system;
the offline system provides offline preferential activity information release for the merchant member; the consumer member inquires and participates the offline preferential activities;
the commenting system is integrated on a mall system, an after-sale system, a group purchase system, a news system, a learning system and an off-line system, and a supply member and a consumer member can solve the answers, consult, leave messages and score after sale through the commenting system.
10. An internet based supply and demand platform business model according to any one of claims 2-9, wherein: the supply and demand platform is also provided with a sharing invitation system which is connected with internal data of the after-sale system and provides sharing and invitation functions for supply members and consumer members; the supply member and the consumer member can automatically generate a unique sharing invitation two-dimensional code on the sharing invitation system; the supply member and the consumer member share the sharing invitation two-dimensional code of the supply member and the consumer member, and invite other social people to become registration on the supply and demand platform, and carry out purchasing or after-sale behaviors, and the after-sale system can correspondingly reward the original supply member and the consumer member which share and invite.
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|---|---|---|---|---|
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2020
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| US20160203505A1 (en) * | 2015-01-12 | 2016-07-14 | Here2Shop, Inc. | Network shopping system and associated implementation method |
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| CN107862570A (en) * | 2017-11-03 | 2018-03-30 | 上海誉风信息科技有限公司 | Realize the popular E-commerce method started an undertaking |
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