CN111488534A - Advertisement detection method and device, electronic equipment and computer readable storage medium - Google Patents
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- CN111488534A CN111488534A CN202010302589.6A CN202010302589A CN111488534A CN 111488534 A CN111488534 A CN 111488534A CN 202010302589 A CN202010302589 A CN 202010302589A CN 111488534 A CN111488534 A CN 111488534A
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Abstract
The invention relates to an advertisement detection method, a device, electronic equipment and a computer readable storage medium.A tree structure which takes a UR L address as a root node, a network request address as an edge node and a request initiator address corresponding to the network request address as a middle node is formed by acquiring the UR L of a page to be detected and the network request addresses of all network requests initiated by the page to be detected.
Description
Technical Field
The application belongs to the field of data processing, and particularly relates to an advertisement detection method and device, electronic equipment and a computer-readable storage medium.
Background
However, a large number of advertisements exist in the novel browsing interface of each novel website at present, and the reading experience of the user is greatly influenced for the user, so that a plurality of technologies for shielding the reading interface advertisements for the user are developed to shield the current advertisements. However, once a user performs a page turning operation or a page sliding operation, new advertisements are continuously generated, that is, the advertisements targeted by the advertisement shielding scheme in the prior art are only the advertisements displayed on the current page, and cannot be targeted to the source of the advertisements.
Disclosure of Invention
In view of the above, an object of the present application is to provide an advertisement detecting method, an apparatus, an electronic device and a computer-readable storage medium, so that when a user needs to shield an advertisement, the user can locate a source of the advertisement, and the advertisement can be shielded later.
The embodiment of the application is realized as follows:
according to the first aspect, the advertisement detection method comprises the steps of obtaining a UR L address of a page to be detected and network request addresses of all network requests in the page to be detected, determining a corresponding request initiator address according to the network request addresses, generating a tree structure with the UR L address as a root node, the network request address as an edge node and the request initiator address corresponding to the network request address as an intermediate node, determining the network request address corresponding to an advertisement element according to feedback information provided by a user based on content loaded on the page to be detected, traversing the tree structure, determining the request initiator address corresponding to the network request address corresponding to the advertisement element and determining the address as a detected advertisement address.
With reference to the first aspect, in a possible implementation manner, the obtaining the UR L address of the page to be detected and the network request addresses of all network requests in the page to be detected includes loading the page to be detected and recording the UR L address of the page to be detected, and recording the network request addresses of all network requests generated by the page to be detected in the loading process.
With reference to the embodiment of the first aspect, in a possible implementation manner, when the network request is a page direct element request, the determining, according to the network request address, a corresponding request initiator address includes: and determining a network address corresponding to the content containing the network request address in response content of a server responding to the network request address as the request initiator address.
With reference to the embodiment of the first aspect, in a possible implementation manner, when the network request is a request initiated by a script of the detected page through using a Javascript API, the determining, according to the network request address, a corresponding request initiator address includes: and breakpoint is carried out to the script which initiates the network request, and the request address of the script is determined to be the corresponding request initiator address.
In a second aspect, an embodiment of the present application provides an advertisement detection device, where the device includes an obtaining module, a determining module, and a generating module, where the obtaining module is configured to obtain a UR L address of a page to be detected and network request addresses of all network requests in the page to be detected, the determining module is configured to determine a corresponding request initiator address according to the network request addresses, the generating module is configured to generate a tree structure that takes the UR L address as a root node, the network request address as an edge node, and the request initiator address corresponding to the network request address as an intermediate node, the determining module is further configured to determine a network request address corresponding to an advertisement element according to feedback information provided by a user based on content loaded by the page to be detected, and the determining module is further configured to traverse the tree structure, determine a request initiator address corresponding to the network request address corresponding to the advertisement element, and determine the request initiator address as a detected advertisement address.
With reference to the second aspect embodiment, in a possible implementation manner, the obtaining module is configured to load a page to be detected, record a UR L address of the page to be detected, and record network request addresses of all network requests generated by the page to be detected in a loading process.
With reference to the second aspect embodiment, in a possible implementation manner, when the network request is a page direct element request, the determining module is configured to determine, as the request initiator address, a network address corresponding to content including the network request address in response content of a server responding to the network request address.
With reference to the second aspect embodiment, in a possible implementation manner, when the network request is a request initiated by the script for detecting the page through using a Javascript API, the determining module is configured to breakpoint the script initiating the network request, and determine that a request address of the script is the corresponding request initiator address.
In a third aspect, an embodiment of the present application further provides an electronic device, including: a memory and a processor, the memory and the processor connected; the memory is used for storing programs; the processor calls a program stored in the memory to perform the method of the first aspect embodiment and/or any possible implementation manner of the first aspect embodiment.
In a fourth aspect, the present application further provides a non-transitory computer-readable storage medium (hereinafter, referred to as a computer-readable storage medium), on which a computer program is stored, where the computer program is executed by a computer to perform the method in the foregoing first aspect and/or any possible implementation manner of the first aspect.
Additional features and advantages of the application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of the embodiments of the application. The objectives and other advantages of the application may be realized and attained by the structure particularly pointed out in the written description and drawings.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts. The foregoing and other objects, features and advantages of the application will be apparent from the accompanying drawings. Like reference numerals refer to like parts throughout the drawings. The drawings are not intended to be to scale as practical, emphasis instead being placed upon illustrating the subject matter of the present application.
Fig. 1 shows a flowchart of an advertisement detection method according to an embodiment of the present application.
Fig. 2 shows a block diagram of an advertisement detection device according to an embodiment of the present application.
Fig. 3 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.
Reference numbers: 100-an electronic device; 110-a processor; 120-a memory; 130-display screen; 400-an advertisement detection device; 410-an obtaining module; 420-a determination module; 430-generation module.
Detailed Description
The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, relational terms such as "first," "second," and the like may be used solely in the description herein to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
Further, the term "and/or" in the present application is only one kind of association relationship describing the associated object, and means that three kinds of relationships may exist, for example, a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone.
In addition, the defects (the targeted advertisement is only the advertisement displayed on the current page, and cannot be targeted to the source of the advertisement) in the prior art are all the results obtained after the applicant has practiced and studied carefully, so the discovery process of the above defects and the solution proposed by the embodiments of the present application to the above defects in the following description should be the contribution of the applicant to the present application in the process of the present application.
In order to solve the above problem, embodiments of the present application provide an advertisement detection method, an apparatus, an electronic device, and a computer-readable storage medium, so that when a user has a demand for shielding an advertisement, the user can locate a source of the advertisement, and thus, the user can shield a webpage advertisement subsequently.
The technology can be realized by adopting corresponding software, hardware and a combination of software and hardware. The following describes embodiments of the present application in detail.
The following describes an advertisement detection method provided by the present application.
Referring to fig. 1, an embodiment of the present application provides an advertisement detection method applied to a browser. The browser may be installed within the electronic device.
The steps involved will be described below with reference to fig. 1.
Step S110, the UR L address of the page to be detected and the network request addresses of all the network requests in the page to be detected are obtained.
In the embodiment of the application, the page to be detected can be a novel browsing page or other web pages. The following description will be given taking a novel browsing page as an example.
When a user needs to read the novel, the user can enter the novel website interface by inputting the address of the novel website in the browser. After entering the novel website interface, the user enters the corresponding specified novel reading interface to start to browse the novel according to the requirements of the user. Typically, after a user begins to browse novels, the novels reading interface begins to appear with a large number of advertisements.
The browser can obtain the UR L address of the page to be detected and the network request address corresponding to the network request initiated in the page to be detected.
It is worth pointing out that the network page initiates the network request generally as follows.
First, a network request is initiated because a page direct element (parser) is loaded. The page direct elements are usually pictures, videos, style texts and other parts directly output in html of the webpage.
And secondly, the network request is initiated because the server initiates a redirection instruction (redirect). Such network requests typically do not contain advertisements.
And thirdly, the script of the network page is requested (script) through the Javascript API.
And fourthly, actively triggering the website modification or clicking the link to generate a network request (navigation) by the user. Such network requests typically do not contain malicious advertisements.
In an alternative embodiment, the browser may directly obtain, through a user operation, the UR L address of the page to be detected and the network request addresses of all network requests initiated by the page to be detected.
In another alternative embodiment, the browser may record the UR L address of the page to be detected when the page to be detected is loaded, and then record the network request address of all network requests of the page to be detected during the loading process.
Alternatively, the advertisements may include inline advertisements, league advertisements, and promotional advertisements.
The inline advertisement is a picture, a link, a video, etc. added in a DOM (Document Object Model) tree corresponding to a novel website by a novel website developer when developing the novel website, and is usually loaded in the form of a parser.
The league advertisement is an advertisement which is allowed to be accessed by a novel website developer to create economic benefits, the novel website is accessed into a fixed js script, so that the advertiser can generate the advertisement on a novel reading interface at a proper time, and the advertisement is loaded in the script mode.
The promotion advertisement is a novel website developer or an advertiser for promoting a corresponding APP (application), a jump connection is added in a novel website page, once the operation of a user meets a jump condition, a novel reading interface jumps to a corresponding interface so as to open or download an application market containing the APP, wherein the jump condition can be that the user triggers a corresponding gesture or unconditional triggering.
Step S120: and determining the corresponding request initiator address according to the network request address.
As mentioned above, the page to be detected may initiate a network request, and for each network request, a network request address is corresponding to the page to be detected. After the network request and the network request address corresponding to the network request are obtained, the initiator address corresponding to the network request address can be determined through the inner core of the browser.
In an alternative embodiment, the determination may be made for the request originator address of each network request.
In another optional embodiment, because the redirect-type and navigation-type network requests generally do not include advertisements, the network request addresses corresponding to the two types of network requests may be ignored, and the request initiator addresses corresponding to the network request addresses corresponding to the parser and the script may be directly determined, so as to save the computing resources of the browser.
When the type of the network request is a page direct element (parser) request, the browser may search for a network request address of the request, search for response content corresponding to the network request address of the request in the server, and determine a network address corresponding to content containing the network request address in the response content as a request initiator address of the network request address.
When the type of the network request is a request (script) initiated by a script for detecting a page through using a Javascript API, the kernel of the browser searches the script for initiating the network request by setting a code breakpoint in the script virtual machine, and determines the request address of the script as a corresponding request initiator address.
Step S130, generating a tree structure which takes the UR L address as a root node, the network request address as an edge node and a request initiator address corresponding to the network request address as an intermediate node.
Step S140: and determining a network request address corresponding to the advertisement element according to feedback information provided by the user based on the content loaded on the page to be detected.
When the user browses the novel, the advertisement elements displayed on the current page can be fed back to the browser, so that feedback information for representing which elements are advertisements is provided for the browser.
After the browser acquires the feedback information, it can be determined which elements loaded by the network requests are advertisement elements relative to the user providing the feedback information in the network requests, and a network request address corresponding to the advertisement elements is determined based on the advertisement elements.
Step S150: traversing the tree structure, determining a request initiator address corresponding to the network request address corresponding to the advertisement element, and determining the address as the detected advertisement address.
As mentioned above, the browser generates a tree structure corresponding to the network request address. After obtaining the network request address corresponding to the advertisement element, the browser may search in the tree structure towards the root node, starting from the network request address corresponding to each advertisement element, to obtain an address closest to the root node in the tree structure. Wherein, the address closest to the root node is the most original address of the initiator for generating the advertisement.
Of course, in an alternative embodiment, after determining the most original originator address for generating the advertisement, the browser may mask the address to block all advertisements derived from the originator address, i.e., block the source of the advertisements. Due to the fact that the source of the advertisement is blocked, the problem that a new advertisement appears after a user conducts page turning operation or sliding operation again can be solved, namely the source of the advertisement is located, and the advertisement can be shielded later.
When the network request address corresponding to the advertisement element is determined through the feedback information provided by the user in the following process, the corresponding request initiator address can be determined in the tree structure based on the network request address corresponding to the advertisement element, namely, the source of the advertisement can be positioned, and the advertisement can be shielded in the following process.
As shown in fig. 2, an advertisement detection device 400 is further provided in the present embodiment, where the advertisement detection device 400 may include: an acquisition module 410, a determination module 420, and a generation module 430.
An obtaining module 410, configured to obtain the UR L address of the page to be detected and network request addresses of all network requests in the page to be detected;
a determining module 420, configured to determine, according to the network request address, a corresponding request initiator address;
a generating module 430, configured to generate a tree structure with the UR L address as a root node, the network request address as an edge node, and a request initiator address corresponding to the network request address as an intermediate node;
the determining module 420 is further configured to determine, according to feedback information provided by a user based on the content loaded on the page to be detected, a network request address corresponding to the advertisement element;
the determining module 420 is further configured to traverse the tree structure, determine a request initiator address corresponding to the network request address corresponding to the advertisement element, and determine that the address is the detected advertisement address.
Optionally, the obtaining module 410 is configured to load a page to be detected, record a UR L address of the page to be detected, and record network request addresses of all network requests generated by the page to be detected in a loading process.
Optionally, when the network request is a page direct element request, the determining module 420 is configured to determine, as the request initiator address, a network address corresponding to a content including the network request address in response content of a server responding to the network request address.
Optionally, when the network request is a request initiated by the script of the detected page through using Javascript API, the determining module 420 is configured to breakpoint the script initiating the network request, and determine that a request address of the script is the corresponding request initiator address.
The advertisement detection device 400 provided in the embodiment of the present application has the same implementation principle and the same technical effect as those of the foregoing method embodiments, and for the sake of brief description, reference may be made to the corresponding contents in the foregoing method embodiments for the parts of the embodiment that are not mentioned in the description of the present application.
In addition, an embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a computer, the steps included in the advertisement detection method are executed.
In addition, please refer to fig. 3, an embodiment of the present invention further provides an electronic device 100 for implementing the advertisement detection method and apparatus of the embodiment of the present application.
A browser may be installed in the electronic device 100 for loading a web page that the user wishes to load, for example, when the user views a novel, the browser may be caused to show a page corresponding to the content of the novel by inputting a website of the novel in the browser.
Alternatively, the electronic Device 100 may be, but is not limited to, a Personal Computer (PC), a smart phone, a tablet PC, a Mobile Internet Device (MID), a Personal digital assistant (pda), and the like.
Among them, the electronic device 100 may include: processor 110, memory 120, display 130.
It should be noted that the components and structure of electronic device 100 shown in FIG. 3 are exemplary only, and not limiting, and electronic device 100 may have other components and structures as desired.
The processor 110, memory 120, display 130, and other components that may be present in the electronic device 100 are electrically connected to each other, directly or indirectly, to enable the transfer or interaction of data. For example, the processor 110, the memory 120, the display 130, and other components that may be present may be electrically connected to each other via one or more communication buses or signal lines.
Display screen 130 is used to present web pages to a user.
The memory 120 is used for storing programs, such as programs corresponding to the foregoing advertisement detection methods or the foregoing advertisement detection devices. Optionally, when the advertisement detection device is stored in the memory 120, the advertisement detection device includes at least one software function module that can be stored in the memory 120 in the form of software or firmware (firmware).
Optionally, the software function module included in the advertisement detection apparatus may also be solidified in an Operating System (OS) of the electronic device 100.
The processor 110 is configured to execute an executable module stored in the memory 120, such as a software function module or a computer program included in the advertisement detection device, and after receiving an execution instruction, the processor 110 may execute the computer program, for example, to obtain the UR L address of the page to be detected and the network request addresses of all network requests in the page to be detected, determine a corresponding request initiator address according to the network request addresses, generate a tree structure in which the UR L address is a root node, the network request address is an edge node, and the request initiator address corresponding to the network request address is an intermediate node, determine a network request address corresponding to an advertisement element according to feedback information provided by a user based on content loaded by the page to be detected, traverse the tree structure, determine a request initiator address corresponding to the network request address corresponding to the advertisement element, and determine the address as the detected advertisement address.
Of course, the method disclosed in any of the embodiments of the present application can be applied to the processor 110, or implemented by the processor 110.
In summary, according to the advertisement detection method, the apparatus, the electronic device, and the computer-readable storage medium provided in the embodiments of the present invention, the UR L of the page to be detected and the network request addresses of all network requests initiated by the page to be detected are obtained, so as to form a tree structure in which the UR L address is a root node, the network request address is an edge node, and the request initiator address corresponding to the network request address is an intermediate node.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method can be implemented in other ways. The apparatus embodiments described above are merely illustrative, and for example, the flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
In addition, functional modules in the embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
The functions, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored in a computer-readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a notebook computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application.
Claims (10)
1. An advertisement detection method, comprising:
acquiring UR L addresses of pages to be detected and network request addresses of all network requests in the pages to be detected;
determining a corresponding request initiator address according to the network request address;
generating a tree structure which takes the UR L address as a root node, the network request address as an edge node and a request initiator address corresponding to the network request address as an intermediate node;
determining a network request address corresponding to an advertisement element according to feedback information provided by a user based on the content loaded on the page to be detected;
traversing the tree structure, determining a request initiator address corresponding to the network request address corresponding to the advertisement element, and determining the address as the detected advertisement address.
2. The method of claim 1, wherein the obtaining the UR L address of the page to be detected and the network request addresses of all network requests in the page to be detected comprises:
loading a page to be detected and recording a UR L address of the page to be detected;
and recording network request addresses of all network requests generated in the loading process of the page to be detected.
3. The method of claim 1, wherein when the network request is a page direct element request, determining a corresponding request initiator address according to the network request address comprises:
and determining a network address corresponding to the content containing the network request address in response content of a server responding to the network request address as the request initiator address.
4. The method of claim 1, wherein when the network request is a request initiated by the script detecting the page through using Javascript API, the determining a corresponding request initiator address according to the network request address comprises:
and breakpoint is carried out to the script which initiates the network request, and the request address of the script is determined to be the corresponding request initiator address.
5. An advertisement detection device, comprising:
the system comprises an acquisition module, a detection module and a display module, wherein the acquisition module is used for acquiring UR L addresses of pages to be detected and network request addresses of all network requests in the pages to be detected;
a determining module, configured to determine, according to the network request address, a corresponding request initiator address;
a generating module, configured to generate a tree structure with the UR L address as a root node, the network request address as an edge node, and a request initiator address corresponding to the network request address as an intermediate node;
the determining module is further configured to determine a network request address corresponding to an advertisement element according to feedback information provided by a user based on the content loaded on the page to be detected;
the determining module is further configured to traverse the tree structure, determine a request initiator address corresponding to the network request address corresponding to the advertisement element, and determine that the address is the detected advertisement address.
6. The apparatus of claim 5, wherein the obtaining module is configured to:
loading a page to be detected, recording the UR L address of the page to be detected, and recording the network request addresses of all network requests generated by the page to be detected in the loading process.
7. The apparatus according to claim 5, wherein when the network request is a page direct element request, the determining module is configured to determine, as the request initiator address, a network address corresponding to content including the network request address in response content of a server responding to the network request address.
8. The apparatus of claim 5, wherein when the network request is a request initiated by the script for detecting the page through using a Javascript API, the determining module is configured to break a point to the script for initiating the network request and determine a request address of the script as the corresponding request initiator address.
9. An electronic device, comprising: a memory and a processor, the memory and the processor connected;
the memory is used for storing programs;
the processor calls a program stored in the memory to perform the method of any of claims 1-4.
10. A computer-readable storage medium, on which a computer program is stored which, when executed by a computer, performs the method of any one of claims 1-4.
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