CN111460282A - Product content pushing method and device, server and terminal equipment - Google Patents
Product content pushing method and device, server and terminal equipment Download PDFInfo
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Abstract
The application is applicable to the technical field of computers, and provides a product content pushing method, a device, a server and terminal equipment, wherein the product content pushing method comprises the following steps: determining the willingness degree of a user to popularize a target product, if the willingness degree of the user to popularize the target product is higher than a preset willingness degree, determining the historical popularization capability level of the user, and pushing content corresponding to the historical popularization capability level of the user in the target product to the user. According to the method and the device, when the willingness degree of the user for popularizing the target product is higher than the preset willingness degree, different contents related to the target product can be pushed to users of different grades in a targeted manner according to different historical popularizing capacity grades of the user, and therefore effective contents of required products can be pushed to the current user accurately.
Description
Technical Field
The present application relates to the field of computers, and in particular, to a method and an apparatus for pushing product content, a server, and a terminal device.
Background
With the development of computer technology, more and more businesses can be handled online, such as purchasing various products online.
When a user purchases a certain product online, the user often receives push content related to the product, but most of the push content is pushed by the public based on questionnaire, so that it is difficult to accurately push effective content related to the product required by the user to each user.
Therefore, a new technical solution is needed to solve the above technical problems.
Disclosure of Invention
In view of this, embodiments of the present application provide a method, an apparatus, a server, and a terminal device for pushing product content, which can accurately push effective content of a desired product for a current user.
A first aspect of an embodiment of the present application provides a product content pushing method, including:
determining the willingness degree of a user to popularize a target product;
if the willingness degree of the user for promoting the target product is higher than the preset willingness degree, determining the historical promotion capability level of the user;
and pushing the content corresponding to the historical popularization capability level of the user in the target product to the user.
In one embodiment, the determining the willingness degree of the user to promote the target product includes:
acquiring product information concerned by the user;
if the product information concerned by the user contains the information of the target product, detecting the operation behavior of the user on the target product;
and determining the willingness degree of the user to popularize the target product according to the detected operation behavior.
In one embodiment, the determining the willingness of the user to promote the target product further includes:
if the product information concerned by the user contains information of a substitute of the target product, acquiring the willingness of the user to popularize the substitute;
and determining the willingness degree of the user to popularize the target product according to the willingness degree of the user to popularize the substitute.
In one embodiment, the acquiring the product information focused by the user includes:
acquiring the total times and/or total duration of browsing each product by the user;
determining the attention of the user to each product according to the obtained total times and/or total duration;
and if the attention of the user to a certain product is greater than a preset value, acquiring product information corresponding to the certain product.
In one embodiment, the determining the historical promotional capacity level of the user comprises:
acquiring historical behavior data of the user;
determining the familiarity degree of the user with the target product and/or a historical promotion record according to the acquired historical behavior data;
and determining the historical popularization capability level of the user according to the familiarity degree of the user to the target product and/or the historical popularization record.
In one embodiment, after pushing the content corresponding to the historical popularization capability level of the user in the target product to the user, the method further includes:
acquiring the attention degree of the user to the pushed content and/or the willingness degree of the user to popularize the pushed content;
determining the current promotion capability level of the user according to the attention degree of the user to the pushed content and/or the willingness degree of promoting the pushed content;
correspondingly, the pushing of the content corresponding to the historical popularization capability level of the user in the target product to the user specifically includes:
and pushing the content corresponding to the current popularization capability level of the user in the target product to the user.
In one embodiment, further comprising:
and sending the current popularization capability level of the user to the terminal equipment used by the user.
The beneficial effects of the embodiment of the application are that: when the willingness degree of the user for popularizing the target product is higher than the preset willingness degree, different contents related to the target product can be pushed to users of different grades in a targeted manner according to different historical popularization capability grades of the user, so that effective contents of required products can be pushed to the current user accurately; according to the method and the device, the willingness of the user to popularize the target product can be determined according to the willingness of the user to popularize the substitute, and the current popularization capability level of the user is further determined after the content corresponding to the historical popularization capability level of the user in the target product is pushed to the user, so that the subsequent content to be pushed is adaptively adjusted based on the current popularization capability level, and the effective content of the required product can be pushed to the user more accurately; according to the method and the device, the willingness degree of the user for popularizing the target product can be determined according to the operation behavior of the user on the target product, the historical popularization capability level of the user is determined according to the historical behavior data of the user, the historical popularization capability level of the user can be determined rapidly, and the method and the device have high usability and practicability.
A second aspect of an embodiment of the present application provides a product content pushing method, including:
receiving a viewing request of a user for a target product, and sending the received viewing request to a server to instruct the server to return content corresponding to the historical popularization capability level of the user in the target product;
and receiving and displaying the content returned by the server.
The beneficial effects of the embodiment of the application are that: when a user has a request for checking a target product, the request can be sent to the corresponding server for processing, and a processing result returned by the server is received, so that the content corresponding to the historical popularization capability level of the user in the target product is pushed for the user, and the user can obtain the effective content of the required product in time.
A third aspect of an embodiment of the present application provides a product content pushing apparatus, including:
the first determination module is used for determining the willingness degree of a user to popularize a target product;
the second determination module is used for determining the historical promotion capability level of the user if the willingness degree of the user to promote the target product is higher than the preset willingness degree;
and the pushing module is used for pushing the content related to the target product to the user according to the historical popularization capability level of the user.
In one embodiment, the first determining module specifically includes:
a first obtaining unit, configured to obtain product information focused by the user;
the detection unit is used for detecting the operation behavior of the user on the target product if the product information concerned by the user contains the information of the target product;
and the first determining unit is used for determining the willingness degree of the user for popularizing the target product according to the detected operation behavior.
In one embodiment, the first determining module further includes:
a second obtaining unit, configured to obtain a willingness of the user to promote a substitute of the target product if the product information focused on by the user includes information of the substitute;
and the second determining unit is used for determining the willingness degree of the user for popularizing the target product according to the willingness degree of the user for popularizing the substitute.
In one embodiment, the first obtaining unit specifically includes:
the first acquisition subunit is used for acquiring the total times and/or the total duration of browsing each product by the user;
the determining subunit is used for determining the attention of the user to each product according to the obtained total times and/or total duration;
and the second obtaining subunit is configured to obtain product information corresponding to a certain product if the user's attention to the certain product is greater than a preset value.
In one embodiment, the second determining module specifically includes:
a third obtaining unit, configured to obtain historical behavior data of the user;
the third determining unit is used for determining the familiarity degree of the user with the target product and/or a historical promotion record according to the acquired historical behavior data;
and the fourth determining unit is used for determining the historical popularization capability level of the user according to the familiarity degree of the user with the target product and/or the historical popularization record.
In one embodiment, the product content pushing device further comprises:
a third determining module, configured to obtain an attention degree of the user to the pushed content and/or a willingness degree of the user to promote the pushed content, determine a current promotion capability level of the user according to the attention degree of the user to the pushed content and/or the willingness degree of the user to promote the pushed content, and promote, to the user, content corresponding to the current promotion capability level of the user in the target product.
In one embodiment, the product content pushing device further comprises:
and the sending module is used for sending the current popularization capability level of the user to the terminal equipment used by the user.
A fourth aspect of an embodiment of the present application provides a product content pushing apparatus, including:
the receiving module is used for receiving a viewing request of a user for a target product and sending the received viewing request to a server so as to instruct the server to return content corresponding to the historical popularization capability level of the user in the target product;
and the display module is used for receiving and displaying the content returned by the server.
A fifth aspect of the embodiments of the present application provides a server, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the method mentioned in the first aspect when executing the computer program.
A sixth aspect of the embodiments of the present application provides a terminal device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and the processor implements the method mentioned in the second aspect when executing the computer program.
It is understood that the beneficial effects of the third and fifth aspects can be referred to the relevant description of the first aspect, and the beneficial effects of the fourth and sixth aspects can be referred to the relevant description of the second aspect, which is not described herein again.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings used in the embodiments or the description of the prior art will be briefly described below.
FIG. 1-a is a schematic structural diagram of a system for pushing product content according to an embodiment of the present disclosure;
fig. 1-b is a schematic flowchart of a product content pushing method according to an embodiment of the present application;
fig. 2 is a schematic flowchart of a product content pushing method provided in the second embodiment of the present application;
fig. 3 is a schematic flowchart of a product content pushing method provided in the third embodiment of the present application;
fig. 4 is a schematic flowchart of a product content pushing method according to a fourth embodiment of the present application;
fig. 5 is a schematic structural diagram of a product content pushing device according to a fifth embodiment of the present application;
fig. 6 is a schematic structural diagram of a product content pushing device according to a sixth embodiment of the present application;
fig. 7 is a schematic structural diagram of a server according to a seventh embodiment of the present application;
fig. 8 is a schematic structural diagram of a terminal device according to an eighth embodiment of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
It should be understood that, the sequence numbers of the steps in this embodiment do not mean the execution sequence, and the execution sequence of each process should be determined by the function and the inherent logic of the process, and should not constitute any limitation to the implementation process of the embodiment of the present application.
It should be noted that, the descriptions of "first" and "second" in this embodiment are used to distinguish different regions, modules, and the like, and do not represent a sequential order, and the descriptions of "first" and "second" are not limited to be of different types.
In order to explain the technical solution described in the present application, the following description will be given by way of specific examples.
Fig. 1-a is a schematic structural diagram of a system for pushing product content according to an embodiment of the present application, where the system for pushing product content includes a terminal device 11 and a server 12 connected to the terminal device 11 via a network, where the terminal device 11 may be a terminal device with data processing and communication functions, such as a personal computer, a smart phone, a tablet computer, or a smart watch, and the terminal device 11 may be used by a user to browse various goods online, and push related product content matching with the promotion capability level of the user for the user after interacting with the server 12, and may also receive various service requests of the user for the pushed related product content, such as receiving a viewing request and/or a sharing request of the user for the related product content; the server 12 is a server of some type, such as a local web server or a cloud server, capable of providing relevant services to the terminal device 11, and may process user data collected by the terminal device 11, and feed back a processing result to the terminal device 11, for example, send content of a relevant product matched with the user popularization capability level to the terminal device 11 for display.
Example one
Fig. 1-b is a schematic flowchart of a product content pushing method provided in an embodiment of the present application, and may include the following steps:
s101: and determining the willingness degree of the user to popularize the target product.
The user is a user using the terminal device 11, may be a worker who operates a target product, such as a product manager, may also be another user who has purchased the target product, and may also be a potential user who has never purchased the target product, as the case may be; the target product is a product preset by a certain store, can be a product sold by the store at home, and can also be a product recommended by the store and sold by other merchants, which is determined according to the situation, for example, when the store is a large mother-infant distributor, the target product can be diaper sold by the store at home; the willingness degree refers to the willingness degree of the user to promote the target product to other users, and includes but is not limited to unwilling, very unwilling, willing, more willing and very willing. In one embodiment, the willingness degree of the user to promote the target product can be determined by adopting an existing method or a method possibly used in the future, for example, the willingness degree of the user to promote the target product can be determined by detecting the operation behavior of the user on the target product. In addition, after the willingness degree of the user for popularizing the target product is determined, the identity information of the user can be obtained and stored, so that relevant services such as pushing and/or evaluation can be provided for the user subsequently.
S102: and if the willingness degree of the user for popularizing the target product is higher than the preset willingness degree, determining the historical popularization capability level of the user.
The preset willingness degree can be flexibly set according to specific needs, for example, in one embodiment, when the preset willingness degree is willing, and when and only when the willingness degree of the user for popularizing the target product is willing, more willing or very willing, the high preset willingness degree condition of the willingness degree of the user for popularizing the target product is met; the historical promotion capability level refers to a promotion capability level of a user at a certain moment before the current moment or in a certain period, and includes but is not limited to a primary promotion capability level, a middle promotion capability level and a high promotion capability level.
S103: and pushing the content corresponding to the historical popularization capability level of the user in the target product to the user.
It should be noted that, in general, for the same user, when some special reasons are not considered, the promotion capability level of the user is not changed greatly in a short time, so that in the application, when the current promotion capability level of the user is unknown and the current time is closer to the historical time, related product content can be pushed for the user according to the historical promotion capability level of the user.
It should be understood that, since the historical popularization capability levels of different users may be different, according to the difference of individual users, appropriate content is pushed to the users in a targeted manner, which is not only beneficial for the users to understand and accept the pushed content, but also beneficial for the users to promote the pushed content again. In one embodiment, when the historical popularization capability levels of the users a, b and c are the primary popularization capability level, the intermediate popularization capability level and the advanced popularization capability level, respectively, basic knowledge related to the target product, such as brief introduction, use description and after-sales service of the target product, can be pushed to the user a, after-sales service related to the target product can be pushed to the user b, and newly added functions and bright spots of the target product can be pushed to the user c.
In addition, in consideration of practical application, similar products often have similarity, so that when a user has a desire and an ability to popularize a target product, the method not only can push content related to the target product for the user, but also can push related content of a substitute for the user, so that the user can better recommend the target product to other users after comparing the target product with the substitute.
Therefore, according to the embodiment of the application, when the willingness degree of the user for popularizing the target product is higher than the preset willingness degree, different contents related to the target product can be pushed to users of different grades in a targeted manner according to different historical popularization capacity grades of the user, so that effective contents of required products can be pushed for the current user accurately, and the application has strong usability and practicability.
Example two
Fig. 2 is a schematic flowchart of a product content pushing method provided in an embodiment two of the present application, which is a refinement and description of step S101 in the embodiment one, and the product content pushing method may include the following steps:
s1011: the method comprises the steps of obtaining product information concerned by a user, obtaining the willingness degree of the user to popularize a substitute if the product information concerned by the user contains information of the substitute of a target product, and determining the willingness degree of the user to popularize the target product according to the willingness degree of the user to popularize the substitute.
The substitute is a certain product or a certain type of product which can replace the target product to meet the requirements of users, for example, when the target product is diaper, the substitute can be diaper.
In an embodiment, whether the product information focused by the user includes the information of the target product may be determined by determining whether the product information focused by the user includes the information of the substitute of the target product, and the willingness of the user to promote the substitute may be obtained by obtaining the willingness of the user to promote the target product, which is not repeated herein.
Because under the general condition, when the user has the wish degree of promoting the substitute, also have the wish degree of promoting the target product, therefore can promote the wish degree of substitute according to the user, indirectly obtain the wish degree of promoting the target product, specifically can be: if the substitute is a single piece, taking the willingness of the user to popularize the substitute as the willingness of the user to popularize the target product; and if the number of the substitutes is multiple, taking the average willingness degree of the user for promoting all the substitutes as the willingness degree of promoting the target product. Certainly, in order to determine the willingness of the user to promote the target product more accurately, in an embodiment, the willingness of the user to promote the target product may be determined again according to the willingness of the user to promote the complementary product, and if the willingness of the user to promote the complementary product is obviously higher, the willingness of the user to promote the target product may be basically determined to be lower.
S102: and if the willingness degree of the user for popularizing the target product is higher than the preset willingness degree, determining the historical popularization capability level of the user.
S103: and pushing the content corresponding to the historical popularization capability level of the user in the target product to the user.
S204: the method comprises the steps of obtaining the attention degree of a user to the pushed content and/or the willingness degree of the user to popularize the pushed content, and determining the current popularization capability level of the user according to the attention degree of the user to the pushed content and/or the willingness degree of the user to popularize the pushed content.
The current promotion capability level of the user is relative to the historical promotion capability level of the user and can be regarded as the promotion capability level of the user in the near term. It should be appreciated that the user's current promotional capacity level may be the same or different than the historical promotional capacity level.
It should be noted that, in the present application, in order to adjust other content related to a target product that is subsequently pushed to a user in time, a current pushing effect needs to be determined, so that after the related content that is matched with the user's own level is pushed to the user, attention and/or willingness of the user to the pushed content is obtained. Specifically, in an embodiment, the method for obtaining the attention of the user to the pushed content is substantially the same as the method for obtaining the attention of the user to each product, and the method for obtaining the willingness of the user to promote the pushed content is substantially the same as the method for obtaining the willingness of the user to promote the target product, and repeated description is not given here.
In addition, in order to further improve the attention of the user to the pushed content and/or the willingness degree of the user to promote the pushed content, the current promotion capability level of the user can be sent to the terminal equipment used by the user after the current promotion capability level of the user is determined, so that the user can check and confirm the promotion capability level in real time. Of course, the preset target user list may also be updated according to the current popularization capability level of the user, for example, a certain user is deleted from the preset target list, and another user is added to the preset target list. In addition, after the preset target user list is updated, the corresponding prompt message is sent to the terminal equipment used by the user, so that the user can check and confirm the prompt message in real time.
S205: and pushing the content corresponding to the current popularization capability level of the user in the target product to the user.
In one embodiment, the method for pushing the content corresponding to the current popularization capability level of the user in the target product to the user is basically the same as the method for pushing the content corresponding to the historical popularization capability level of the user in the target product to the user.
It can be seen from the above that, in the second embodiment of the present application, compared with the first embodiment, not only the willingness of the user to promote the target product can be determined according to the willingness of the user to promote the substitute, but also the current promotion capability level of the user can be further determined after the content corresponding to the historical promotion capability level of the user in the target product is pushed to the user, and the subsequent content to be pushed is adaptively adjusted based on the current promotion capability level, which is beneficial to more accurately push the effective content of the desired product to the user, and has strong usability and practicability.
EXAMPLE III
Fig. 3 is a schematic flowchart of a product content pushing method provided in the third embodiment of the present application, which is a refinement and description of steps S101 and S102 in the first embodiment, and the product content pushing method may include the following steps:
s1011': the method comprises the steps of obtaining product information concerned by a user, detecting operation behaviors of the user on a target product if the product information concerned by the user contains information of the target product, and determining the willingness degree of the user to popularize the target product according to the detected operation behaviors.
The product information concerned by the user can be the product information concerned by the user at present or the product information concerned by the user history, and the specific information can be determined according to the situation; the product information includes, but is not limited to, basic information of the product, such as name, category, and function of the product.
In practical applications, because there may be more product information that users pay attention to, and there may be fewer products that users have a desire to promote, in order to quickly determine the will of users to promote target products, in an embodiment, only the product information that users pay attention to may be obtained, specifically:
a1: and acquiring the total times and/or the total duration of browsing each product by the user.
Of course, in order to determine the attention of the user to each product more accurately, in an embodiment, when the total time length for the user to browse each product is obtained, the shortest time length and/or the longest time length for the user to browse each product may also be obtained at the same time, so that the attention of the user to each product is determined according to the shortest time length, the longest time length and the total time length for the user to browse each product.
A2: and determining the attention of the user to each product according to the total times and/or the total duration of the acquisition.
When the total times and the total time length of browsing each product by the user are simultaneously acquired, the attention of the user to each product can be determined according to the acquired total times, total time length and the weight occupied by each product.
A3: and if the attention of the user to a certain product is greater than a preset value, acquiring product information corresponding to the certain product.
When only the total times of browsing each product by the user is obtained, the preset value is a preset average attention time; when only the total time length of each product browsed by the user is obtained, the preset value is the preset average attention time length; when the total times and the total duration of browsing each product by the user are obtained simultaneously, the preset value is a weighted average value of the preset attention times and the preset attention duration, which can be determined according to the situation.
In one embodiment, the detecting the operation behavior of the user on the target product in step S1011' may include:
whether a user executes an operation behavior of the sharing target product is detected, wherein the operation behavior of the sharing target product comprises cutting, copying, pasting and/or forwarding links related to the target product to each communication platform.
S1021: if the willingness degree of the user for popularizing the target product is higher than the preset willingness degree, acquiring historical behavior data of the user, determining the familiarity degree and/or the historical popularization record of the user for the target product according to the acquired historical behavior data, and determining the historical popularization capacity level of the user according to the familiarity degree and/or the historical popularization record of the user for the target product.
The historical behavior data of the user refers to data corresponding to behaviors, which are generated by the user in a past period of time and related to the target product, and includes but is not limited to the times, duration, purchase records and sales records of the user for browsing the target product historically, the purchase records refer to records of the user for purchasing the target product personally, the sales records refer to records of the user for selling the target product to others, and the records can be regarded as records of the user for purchasing the target product. It should be understood that the more times, the longer the duration, the more records of purchases and/or the higher records of sales that the user browses the target product, the higher the familiarity of the user with the target product, and vice versa, the lower the familiarity; similarly, when the historical sales record of the user is higher, the historical promotion record of the user is higher. It should be noted that, in general, when the user has a high degree of familiarity with the target product and/or a high history promotion record, it may be basically determined that the user has a high history promotion capability level.
S103: and pushing the content corresponding to the historical popularization capability level of the user in the target product to the user.
Therefore, compared with the first embodiment, the third embodiment of the application can determine the willingness degree of the user to popularize the target product according to the operation behavior of the user on the target product, and also can determine the historical popularization capability level of the user according to the historical behavior data of the user, thereby being beneficial to rapidly determining the historical popularization capability level of the user and having stronger usability and practicability.
Example four
Fig. 4 is a schematic flowchart of a product content pushing method provided in the fourth embodiment of the present application, and may include the following steps:
s401: and receiving a viewing request of a user for the target product, and sending the received viewing request to the server to instruct the server to return the content corresponding to the historical popularization capability level of the user in the target product.
The description about the user and the target product may refer to the description in step S101 in the first embodiment, and will not be repeated herein; wherein the viewing request may include a request to view the content of the target product; the server can determine the content corresponding to the historical popularization capability level of the user in the target product by adopting any method in the first to the third embodiments.
S402: and receiving and displaying the content returned by the server.
The display mode can be set according to actual requirements, such as displaying in a picture, voice and/or text mode.
Therefore, according to the embodiment of the application, when the user has a request for checking the target product, the request can be sent to the corresponding server for processing, and the processing result returned by the server is received, so that the content corresponding to the historical popularization capability level of the user in the target product is pushed for the user, and the user can obtain the effective content of the required product in time.
EXAMPLE five
Fig. 5 is a schematic structural diagram of a product content pushing device according to a fifth embodiment of the present application, and for convenience of description, only portions related to the fifth embodiment of the present application are shown.
The product content pushing device can be a software unit, a hardware unit or a combination unit of software and hardware which are built in the server, and can also be integrated into the server as an independent pendant.
The product content pushing device comprises:
a first determining module 51, configured to determine a willingness degree of a user to promote a target product;
a second determining module 52, configured to determine a historical promotion capability level of the user if the willingness of the user to promote the target product is higher than a preset willingness;
and the pushing module 53 is configured to push the content related to the target product to the user according to the historical popularization capability level of the user.
In one embodiment, the first determining module 51 specifically includes:
a first obtaining unit, configured to obtain product information focused by the user;
the detection unit is used for detecting the operation behavior of the user on the target product if the product information concerned by the user contains the information of the target product;
and the first determining unit is used for determining the willingness degree of the user for popularizing the target product according to the detected operation behavior.
In one embodiment, the first determining module 51 further includes:
a second obtaining unit, configured to obtain a willingness of the user to promote a substitute of the target product if the product information focused on by the user includes information of the substitute;
and the second determining unit is used for determining the willingness degree of the user for popularizing the target product according to the willingness degree of the user for popularizing the substitute.
In one embodiment, the first obtaining unit specifically includes:
the first acquisition subunit is used for acquiring the total times and/or the total duration of browsing each product by the user;
the determining subunit is used for determining the attention of the user to each product according to the obtained total times and/or total duration;
and the second obtaining subunit is configured to obtain product information corresponding to a certain product if the user's attention to the certain product is greater than a preset value.
In one embodiment, the second determining module 52 specifically includes:
a third obtaining unit, configured to obtain historical behavior data of the user;
the third determining unit is used for determining the familiarity degree of the user with the target product and/or a historical promotion record according to the acquired historical behavior data;
and the fourth determining unit is used for determining the historical popularization capability level of the user according to the familiarity degree of the user with the target product and/or the historical popularization record.
In one embodiment, the product content pushing device further comprises:
a third determining module, configured to obtain an attention degree of the user to the pushed content and/or a willingness degree of the user to promote the pushed content, determine a current promotion capability level of the user according to the attention degree of the user to the pushed content and/or the willingness degree of the user to promote the pushed content, and promote, to the user, content corresponding to the current promotion capability level of the user in the target product.
In one embodiment, the product content pushing device further comprises:
and the sending module is used for sending the current popularization capability level of the user to the terminal equipment used by the user.
EXAMPLE six
Fig. 6 is a schematic structural diagram of a product content pushing device according to a sixth embodiment of the present application, and for convenience of description, only portions related to the embodiment of the present application are shown.
The product content pushing device can be a software unit, a hardware unit or a combination unit of software and hardware which are built in the terminal equipment, and can also be integrated into the terminal equipment as an independent pendant.
The product content pushing device comprises:
the receiving module 61 is configured to receive a viewing request of a user for a target product, and send the received viewing request to a server, so as to instruct the server to return content corresponding to a historical popularization capability level of the user in the target product;
and the display module 62 is configured to receive and display the content returned by the server.
EXAMPLE seven
Fig. 7 is a schematic structural diagram of a server according to a seventh embodiment of the present application. As shown in fig. 7, the server 7 of this embodiment includes: a processor 70, a memory 71 and a computer program 72 stored in said memory 71 and executable on said processor 70. The processor 70, when executing the computer program 72, implements the steps of the first to third embodiments of the method, such as the steps S101 to S103 shown in fig. 1. The processor 70, when executing the computer program 72, implements the functions of the modules/units in the above-described device embodiments, such as the functions of the modules 51 to 53 shown in fig. 5.
Illustratively, the computer program 72 may be partitioned into one or more modules/units that are stored in the memory 71 and executed by the processor 70 to accomplish the present application. The one or more modules/units may be a series of computer program instruction segments capable of performing specific functions, which are used to describe the execution of the computer program 72 in the server 7. For example, the computer program 72 may be divided into a first determining module, a second determining module and a pushing module, and the specific functions of each module are as follows:
the first determination module is used for determining the willingness degree of a user to popularize a target product;
the second determination module is used for determining the historical promotion capability level of the user if the willingness degree of the user to promote the target product is higher than the preset willingness degree;
and the pushing module is used for pushing the content related to the target product to the user according to the historical popularization capability level of the user.
The server 7 may be a local server or a cloud server. The server may include, but is not limited to, a processor 70, a memory 71. Those skilled in the art will appreciate that fig. 7 is merely an example of a server 7 and does not constitute a limitation of the server 7 and may include more or fewer components than shown, or some components in combination, or different components, e.g., the server may also include input output devices, network access devices, buses, etc.
The Processor 70 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field-Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, discrete hardware component, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The storage 71 may be an internal storage unit of the server 7, such as a hard disk or a memory of the server 7. The memory 71 may also be an external storage device of the server 7, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the server 7. Further, the memory 71 may also include both an internal storage unit and an external storage device of the server 7. The memory 71 is used for storing the computer program and other programs and data required by the server. The memory 71 may also be used to temporarily store data that has been output or is to be output.
Example eight
Fig. 8 is a schematic structural diagram of a terminal device according to an eighth embodiment of the present application. As shown in fig. 8, the terminal device 8 of this embodiment includes: a processor 80, a memory 81 and a computer program 82 stored in said memory 81 and executable on said processor 80. The processor 80 implements the steps of the fourth embodiment of the method, such as the steps S401 to S402 shown in fig. 4, when executing the computer program 82. The processor 80, when executing the computer program 82, implements the functions of the various modules/units in the above-described apparatus embodiments, such as the functions of the modules 61 to 62 shown in fig. 6.
Illustratively, the computer program 82 may be partitioned into one or more modules/units that are stored in the memory 81 and executed by the processor 80 to accomplish the present application. The one or more modules/units may be a series of computer program instruction segments capable of performing specific functions, which are used to describe the execution of the computer program 82 in the terminal device 8. For example, the computer program 82 may be divided into a receiving module and a display module, and the specific functions of each module are as follows:
the receiving module is used for receiving a viewing request of a user for a target product and sending the received viewing request to a server so as to instruct the server to return content corresponding to the historical popularization capability level of the user in the target product;
and the display module is used for receiving and displaying the content returned by the server.
The terminal device 8 may be a personal computer, a smart phone, a tablet computer or a smart watch. The terminal device may include, but is not limited to, a processor 80, a memory 81. Those skilled in the art will appreciate that fig. 8 is merely an example of a terminal device 8 and does not constitute a limitation of terminal device 8 and may include more or fewer components than shown, or some components may be combined, or different components, e.g., the terminal device may also include input-output devices, network access devices, buses, etc.
The Processor 80 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field-Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, discrete hardware component, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The storage 81 may be an internal storage unit of the terminal device 8, such as a hard disk or a memory of the terminal device 8. The memory 81 may also be an external storage device of the terminal device 8, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the terminal device 8. Further, the memory 81 may also include both an internal storage unit and an external storage device of the terminal device 8. The memory 81 is used for storing the computer program and other programs and data required by the terminal device. The memory 81 may also be used to temporarily store data that has been output or is to be output.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art would appreciate that the modules, elements, and/or method steps of the various embodiments described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow in the method of the embodiments described above can be realized by a computer program, which can be stored in a computer-readable storage medium and can realize the steps of the embodiments of the methods described above when the computer program is executed by a processor. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, etc. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
The above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (10)
1. A method for pushing product content, comprising:
determining the willingness degree of a user to popularize a target product;
if the willingness degree of the user for promoting the target product is higher than the preset willingness degree, determining the historical promotion capability level of the user;
and pushing the content corresponding to the historical popularization capability level of the user in the target product to the user.
2. The product content pushing method according to claim 1, wherein the determining the willingness degree of the user to promote the target product comprises:
acquiring product information concerned by the user;
if the product information concerned by the user contains the information of the target product, detecting the operation behavior of the user on the target product;
and determining the willingness degree of the user to popularize the target product according to the detected operation behavior.
3. The product content pushing method according to claim 2, wherein the determining the willingness degree of the user to promote the target product further comprises:
if the product information concerned by the user contains information of a substitute of the target product, acquiring the willingness of the user to popularize the substitute;
and determining the willingness degree of the user to popularize the target product according to the willingness degree of the user to popularize the substitute.
4. The product content pushing method according to claim 2, wherein the acquiring of the product information of interest to the user comprises:
acquiring the total times and/or total duration of browsing each product by the user;
determining the attention of the user to each product according to the obtained total times and/or total duration;
and if the attention of the user to a certain product is greater than a preset value, acquiring product information corresponding to the certain product.
5. The product content pushing method according to claim 1, wherein the determining the historical promotion capability level of the user comprises:
acquiring historical behavior data of the user;
determining the familiarity degree of the user with the target product and/or a historical promotion record according to the acquired historical behavior data;
and determining the historical popularization capability level of the user according to the familiarity degree of the user to the target product and/or the historical popularization record.
6. The product content pushing method according to any one of claims 1 to 5, further comprising, after pushing content corresponding to the user's historical promotion capability level in the target product to the user:
acquiring the attention degree of the user to the pushed content and/or the willingness degree of the user to popularize the pushed content;
determining the current promotion capability level of the user according to the attention degree of the user to the pushed content and/or the willingness degree of promoting the pushed content;
correspondingly, the pushing of the content corresponding to the historical popularization capability level of the user in the target product to the user specifically includes:
and pushing the content corresponding to the current popularization capability level of the user in the target product to the user.
7. The product content pushing method according to claim 6, further comprising:
and sending the current popularization capability level of the user to the terminal equipment used by the user.
8. A method for pushing product content, comprising:
receiving a viewing request of a user for a target product, and sending the received viewing request to a server to instruct the server to return content corresponding to the historical popularization capability level of the user in the target product;
and receiving and displaying the content returned by the server.
9. A server comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the steps of the method according to any of claims 1 to 7 are implemented when the computer program is executed by the processor.
10. A terminal device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the steps of the method as claimed in claim 8 when executing the computer program.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010152635.9A CN111460282A (en) | 2020-03-06 | 2020-03-06 | Product content pushing method and device, server and terminal equipment |
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| CN202010152635.9A CN111460282A (en) | 2020-03-06 | 2020-03-06 | Product content pushing method and device, server and terminal equipment |
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| CN111460282A true CN111460282A (en) | 2020-07-28 |
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| CN202010152635.9A Pending CN111460282A (en) | 2020-03-06 | 2020-03-06 | Product content pushing method and device, server and terminal equipment |
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