CN111460273A - Information pushing method and device - Google Patents
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Abstract
The embodiment of the disclosure discloses an information pushing method and device. One embodiment of the method comprises: acquiring a set of information to be processed; acquiring at least one attribute information of a target user; determining a target pushable information set and a target non-pushable information set based on at least one attribute information and the information set to be processed; determining a difference set of the target push information set and the target non-push information set, and pushing information in the difference set to a terminal corresponding to a target user. The implementation mode realizes the increase of richness and diversity of information pushed to the target user.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of computers, in particular to an information pushing method and device.
Background
With the rapid development of internet technology, various information on the internet is increasing. In many scenarios, a huge amount of information needs to be screened. For example, when pushing information to a user, it is necessary to filter out appropriate information according to different users and push the information.
Disclosure of Invention
The embodiment of the disclosure provides an information pushing method and device.
In a first aspect, an embodiment of the present disclosure provides an information pushing method, including: acquiring a set of information to be processed; acquiring at least one attribute information of a target user; determining a target pushable information set and a target non-pushable information set based on at least one attribute information and the information set to be processed; determining a difference set of the target push information set and the target non-push information set, and pushing information in the difference set to a terminal corresponding to a target user.
In some embodiments, the information in the information set to be processed corresponds to at least one push condition, and the push condition is used for defining the attribute of the user corresponding to the terminal receiving the information.
In some embodiments, determining the target pushable information set and the target non-pushable information set based on the at least one attribute information and the pending information set comprises: selecting attribute information from at least one attribute information, determining a current pushable information set and a current non-pushable information set as an empty set, and executing the following determination steps: determining a pushable information set and a non-pushable information set corresponding to the attribute information from the information set to be processed, wherein the pushable information set comprises information of which the pushing condition is consistent with the attribute information and information of which the pushing condition does not limit the attribute indicated by the attribute information, and the non-pushable information set comprises information of which the pushing condition is inconsistent with the attribute information; determining whether at least one attribute information has unselected attribute information, if not, determining a union of a current pushable information set and a pushable information set as a target pushable information set, and determining a union of a current non-pushable information set and a non-pushable information set as a target non-pushable information set; if the attribute information exists, determining the union of the current pushable information set and the pushable information set as the current pushable information set, determining the union of the current non-pushable information set and the non-pushable information set as the current non-pushable information set, selecting the unselected attribute information from at least one attribute information set, and continuing to execute the determining step.
In some embodiments, determining a union of the current pushable information set and the pushable information set as the current pushable information set comprises: the method for determining a union of a current pushable information set and a pushable information set as a current pushable information set and a union of a current non-pushable information set and a non-pushable information set as a current non-pushable information set by using a bitmap index comprises the following steps: and determining the union of the current non-push information set and the non-push information set as the current non-push information set by using a bitmap index method.
In some embodiments, determining a difference set of the target pushable information set and the target non-pushable information set comprises: and determining a difference set of the target push information set and the target non-push information set by using a bitmap index method.
In a second aspect, an embodiment of the present disclosure provides an information pushing apparatus, including: a to-be-processed information set acquisition unit configured to acquire a to-be-processed information set; an attribute information acquisition unit configured to acquire at least one attribute information of a target user; a determining unit configured to determine a target pushable information set and a target non-pushable information set based on the at least one attribute information and the set of information to be processed; the pushing unit is configured to determine a difference set of the target pushable information set and the target non-pushable information set, and push information in the difference set to a terminal corresponding to the target user.
In some embodiments, the information in the information set to be processed corresponds to at least one push condition, and the push condition is used for defining the attribute of the user corresponding to the terminal receiving the information.
In some embodiments, the determining unit is further configured to: selecting attribute information from at least one attribute information, determining a current pushable information set and a current non-pushable information set as an empty set, and executing the following determination steps: determining a pushable information set and a non-pushable information set corresponding to the attribute information from the information set to be processed, wherein the pushable information set comprises information of which the pushing condition is consistent with the attribute information and information of which the pushing condition does not limit the attribute indicated by the attribute information, and the non-pushable information set comprises information of which the pushing condition is inconsistent with the attribute information; determining whether at least one attribute information has unselected attribute information, if not, determining a union of a current pushable information set and a pushable information set as a target pushable information set, and determining a union of a current non-pushable information set and a non-pushable information set as a target non-pushable information set; if the attribute information exists, determining the union of the current pushable information set and the pushable information set as the current pushable information set, determining the union of the current non-pushable information set and the non-pushable information set as the current non-pushable information set, selecting the unselected attribute information from at least one attribute information set, and continuing to execute the determining step.
In some embodiments, the determining unit is further configured to: and determining the union of the current push-capable information set and the push-capable information set as the current push-capable information set by using a bitmap indexing method, and determining the union of the current push-incapable information set and the push-incapable information set as the current push-incapable information set by using the bitmap indexing method.
In some embodiments, the pushing unit is further configured to: and determining a difference set of the target push information set and the target non-push information set by using a bitmap index method.
In a third aspect, an embodiment of the present disclosure provides a server, including: one or more processors; a storage device having one or more programs stored thereon; when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any implementation manner of the first aspect.
In a fourth aspect, an embodiment of the present disclosure provides a computer-readable medium, on which a computer program is stored, which when executed by a processor implements the method as described in any of the implementations of the first aspect.
The method and the device provided by the embodiment of the disclosure can firstly acquire the information set to be processed. Thereafter, at least one attribute information of the target user may be acquired. On the basis, a target pushable information set and a target non-pushable information set are determined based on the at least one attribute information and the information set to be processed. And finally, determining a difference set of the target push information set and the target non-push information set, and pushing the information in the difference set to a terminal corresponding to the target user. Therefore, targeted information pushing can be performed according to the attributes of the target users. In the process, the information pushed to the target user is determined by determining a difference set between the target push-able information set and the target non-push-able information set. Compared with the mode of screening at least one attribute information one by one in the information set to be processed, the method can avoid screening the information which does not limit the attribute when screening each attribute. Thereby increasing the richness and diversity of information pushed to the target user.
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Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present disclosure may be applied;
FIG. 2 is a flow diagram of one embodiment of an information push method according to the present disclosure;
FIG. 3 is a schematic diagram of an application scenario of an information push method according to an embodiment of the present disclosure;
FIG. 4 is a flow diagram of yet another embodiment of an information push method according to the present disclosure;
FIG. 5 is a schematic block diagram of one embodiment of an information pushing device according to the present disclosure;
FIG. 6 is a schematic block diagram of a computer system suitable for use as a server for implementing embodiments of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant disclosure and are not limiting of the disclosure. It should be noted that, for the convenience of description, only the parts relevant to the related disclosure are shown in the drawings.
It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
Fig. 1 illustrates an exemplary system architecture 100 of an information pushing method or an information pushing apparatus to which an embodiment of the present disclosure may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may have various client applications installed thereon, such as news-like applications, shopping-like applications, video-like applications, and so forth.
The terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices having a display screen and supporting displaying information, including but not limited to smart phones, tablet computers, e-book readers, laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The server 105 may be a server providing various services, such as a background server providing support for applications on the terminal devices 101, 102, 103. The background processing server can push information to the terminal through set operation based on at least one attribute information and the information set to be processed.
It should be noted that the information pushing method provided by the embodiment of the present disclosure is generally executed by the server 105, and accordingly, the information pushing apparatus is generally disposed in the server 105.
The server may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of an information push method according to the present disclosure is shown. The information pushing method comprises the following steps:
In this embodiment, an executing entity (e.g., the server 105 shown in fig. 1) of the information pushing method may first obtain the set of information to be processed from a local or communicatively connected storage device. The information in the information set to be processed may be various information. The set of information to be processed may be any set of information. The determination of the information set to be processed may be specified by a technician, or may be filtered according to certain conditions. For example, a set composed of a plurality of pieces of information formed within a certain history period may be determined as the set of information to be processed. For another example, a set of information belonging to a preset category may be determined as the set of information to be processed.
In this embodiment, the execution subject may obtain at least one attribute information of the target user. The target user may be any user. The target user determination can be specified by a technician or obtained by screening according to certain conditions. For example, when the execution subject is a server, a user corresponding to a client that currently initiates a request may be determined as a target user. According to actual needs, the attributes of the user include but are not limited to: gender, age, residence information, search terms of the user, terms of interest of the user, and the like. The attribute information may be related information such as specific values of the attributes. For example, the attribute information corresponding to the attribute of age may be a specific number (e.g., 25). For another example, the attribute information corresponding to the attribute of gender may be male or female. In addition, the search terms of the user and the interest terms of the user can be obtained through statistics. As an example, a word whose number of user inputs or clicks exceeds a certain threshold may be determined as a search word or an interest word of the user. It can be understood that which attribute information of the user is specifically acquired can be determined as required.
In this embodiment, as an example, the at least one attribute information may be stored in a database of a local or terminal in advance, and the execution subject may obtain the at least one attribute information through querying. Further, the execution body may determine the at least one attribute information in various ways. For example, the residence information may be the residence information input by the user and acquired in advance, or may be the residence information specified by information such as the user's login IP (Internet Protocol) address, according to actual needs.
In this embodiment, the execution body may determine the target pushable information set and the target non-pushable information set based on the at least one attribute information and the to-be-processed information set. Wherein the information in the pushable information set may be information that may possibly be pushed to the user. The information in the non-pushable information set may be information that may not be pushed to the user. On this basis, the target pushable information set may be any pushable information set. The determination of the target pushable information set may be specified by a technician, or may be obtained by screening according to a certain condition. Similarly, the determination of the target non-pushable information set may also be obtained by means of specification by a technician or by screening according to conditions.
In this embodiment, for a certain attribute information in at least one attribute information, the execution main body may query each information in the information set to be processed in a pre-established correspondence table to obtain query result information corresponding to the information. The correspondence table may be stored with a plurality of commonly used attribute information of the user in advance, and a large number of keywords of the information may correspond to the query result information of each attribute information. The query result information may be used to characterize whether the information is pushable information or non-pushable information. By traversing each attribute information in the at least one attribute information, a target pushable information set and a target non-pushable information set can be obtained.
In this embodiment, the execution body may determine a difference between the target pushable information set and the target non-pushable information set. On the basis, the information in the difference set can be pushed to the terminal (e.g., terminal devices 101, 102, 103 shown in fig. 1) corresponding to the target user. In practice, the terminal may be hardware or software. When the terminal is hardware, a user operating the hardware may be regarded as corresponding to the hardware. When the terminal is software, a user can log in the software through information such as an account number, a password and the like. At this time, the software may be regarded as corresponding to the user.
With continuing reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of the information push method according to the present embodiment. In the application scenario of fig. 3, the execution agent may be the server 301. The server 301 may first obtain a set of information to be processed 302. As shown, the set of information to be processed 302 includes five pieces of information. For ease of illustration, the 5 messages are numbered 1-5. The target user is a user 308 who is currently sending an information acquisition request to the server 301 through the notebook computer 309. On this basis, the server 301 may obtain at least one attribute information 303 of the user 308. In the application scenario, two pieces of attribute information are obtained as an example. Assume that user 308 is a male gender and is 35 years of age. The two attribute 303 information is male, age 35. Then, the server 301 may query the keyword of each information in the information set to be processed 302 in the preset correspondence table 304 based on the two attribute information 303. For ease of illustration, only a portion of the data of the correspondence table 304 is shown. Taking the attribute of gender as an example, it can be determined that the information numbered 2 and 4 are both pushable information, and the information numbered 3 is non-pushable information. Similarly, the age attribute may be determined. Under the attribute of age, the determined pushable information is information numbered 1 and information numbered 3. And the information determined to be non-pushable is the information numbered 5. By summarizing, information with numbers 1, 2, 3, and 4 in the target pushable information set 305 can be obtained. The target non-pushable information set 306 includes information numbered 3, 5. Thereafter, the server 301 may determine a difference 307 between the target pushable information set 305 and the target non-pushable information set 306. In this application scenario, the difference set 307 includes information numbered 1, 2, and 4. On the basis, the three pieces of information in the difference 307 can be pushed to the notebook computer 309 corresponding to the user 308.
The method provided by the embodiment of the disclosure may first acquire a set of information to be processed. Thereafter, at least one attribute information of the target user may be acquired. On the basis, a target pushable information set and a target non-pushable information set are determined based on the at least one attribute information and the information set to be processed. And finally, determining a difference set of the target push information set and the target non-push information set, and pushing the information in the difference set to a terminal corresponding to the target user. Therefore, targeted information pushing can be performed according to the attributes of the target users. In the process, the information pushed to the target user is determined by determining a difference set between the target push-able information set and the target non-push-able information set. Compared with the mode of screening at least one attribute information one by one in the information set to be processed, the method can avoid screening the information which does not limit the attribute when screening each attribute. Thereby increasing the richness and diversity of information pushed to the target user.
With further reference to fig. 4, a flow 400 of yet another embodiment of an information push method is shown. The information pushing method 400 includes the following steps:
In this embodiment, the information in the information set to be processed corresponds to at least one push condition, and the push condition is used to define an attribute of a user corresponding to a terminal that receives the information. For example, for a strip of ball game related information. The information may set a push condition as: pushing to the male user.
In this embodiment, except for the contents written in step 401, specific implementation of step 401 and step 402 and the technical effects thereof can refer to step 201 and step 202 in the embodiment corresponding to fig. 2, and are not described herein again.
4031, selecting attribute information from at least one attribute information, determining a current pushable information set and a current non-pushable information set as empty sets, and executing the following determination steps:
In this embodiment, it is exemplified that the attribute indicated by the at least one attribute information includes gender. For a certain information in the information set to be processed, the pushing condition may be corresponding to: pushing to the male user. It may also correspond to push conditions: push to female users. The push condition may not be set under the attribute of gender. At this time, it is understood that the gender of the user is not limited, and the information can be pushed thereto by either a male user or a female user. It is understood that the push conditions corresponding to the same attribute (e.g., gender) of each piece of information in the set of information to be processed may be different.
On the basis, the execution body can determine a pushable information set and a non-pushable information set corresponding to the attribute information. The information that the pushing condition is consistent with the attribute information and the information that the pushing condition does not limit the attribute indicated by the attribute information are included in the pushable information set. For example, the information in the pushable information set corresponding to the attribute information of the male may be that push conditions are set as follows: push to male user, such information. Further, the push condition may be information that does not limit the gender of the user. The non-pushable information set comprises information of which the push condition does not accord with the attribute information. For example, the information in the non-pushable information set corresponding to the attribute information of the male may be that the push condition is set as: push to female users, such information.
4034, if yes, determining the union of the current pushable information set and the pushable information set as the current pushable information set, determining the union of the current non-pushable information set and the non-pushable information set as the current non-pushable information set, selecting unselected attribute information from at least one attribute information set, and continuing to execute the determination 4032 and 4034.
In this embodiment, determining a difference between the target pushable information set and the target non-pushable information set includes: and determining a difference set of the target push information set and the target non-push information set by using a bitmap index method. The bitmap index (bitmap index) technique uses bits (bits) for calculation, so that the calculation speed can be increased. In particular, each information in the target pushable information set and the target non-pushable information set may be encoded first. For example, assuming that 100 pieces of information are included in the target pushable information set, the 100 pieces of information may be encoded as 1-100. Each piece of information in the target set of pushable information may then be represented by at least one 64-bit binary number. For example, for information encoded as 3, the third bit of the binary number may be set to 1. Similarly, 100 messages can be represented by 2 binary digits of 64 bits. On the basis, the two binary digits can be spliced in a certain mode according to needs to obtain the binary digits corresponding to the target push information. Through a similar method, binary digits corresponding to the target non-pushable information set can also be obtained. Therefore, binary digits corresponding to the target push information set and the target non-push information set respectively can be subjected to logical operation according to bits to obtain a difference set.
In some optional implementations of this embodiment, determining a union of the current pushable information set and the pushable information set as the current pushable information set includes: the method for determining a union of a current pushable information set and a pushable information set as a current pushable information set and a union of a current non-pushable information set and a non-pushable information set as a current non-pushable information set by using a bitmap index comprises the following steps: and determining the union of the current non-push information set and the non-push information set as the current non-push information set by using a bitmap index method.
As can be seen from fig. 4, compared with the embodiment corresponding to fig. 2, in the flow of the information pushing method of this embodiment, the target pushable information set and the target non-pushable information set are obtained by setting the pushing condition and performing the determining step circularly. Therefore, the information pushed to the terminal is more targeted. In addition, the set operation is performed through the bitmap operation, and the operation speed is improved.
With further reference to fig. 5, as an implementation of the method shown in the above figures, the present disclosure provides an information pushing apparatus, which corresponds to the method embodiment shown in fig. 2, and which can be applied in various electronic devices.
As shown in fig. 5, the information pushing apparatus 500 of the present embodiment includes: a to-be-processed information set acquisition unit 501, an attribute information acquisition unit 502, a determination unit 503, and a push unit 504. Wherein the to-be-processed information set acquisition unit 501 is configured to acquire a set of to-be-processed information. The attribute information acquisition unit 502 is configured to acquire at least one attribute information of a target user. The determining unit 503 is configured to determine a target pushable information set and a target non-pushable information set based on the at least one attribute information and the set of information to be processed. The pushing unit 504 is configured to determine a difference set between the target pushable information set and the target non-pushable information set, and push information in the difference set to a terminal corresponding to the target user.
In this embodiment, specific implementations of the to-be-processed information set obtaining unit 501, the attribute information obtaining unit 502, the determining unit 503 and the pushing unit 504 included in the information pushing device 500 and technical effects brought by the implementations may refer to step 201 and step 204 of the embodiment corresponding to fig. 2, and are not described herein again.
In some optional implementation manners of this embodiment, information in the information set to be processed corresponds to at least one pushing condition, and the pushing condition is used to define an attribute of a user corresponding to a terminal that receives the information.
In some optional implementations of this embodiment, the determining unit 503 may be further configured to: selecting attribute information from at least one attribute information, determining a current pushable information set and a current non-pushable information set as an empty set, and executing the following determination steps: determining a pushable information set and a non-pushable information set corresponding to the attribute information from the information set to be processed, wherein the pushable information set comprises information of which the pushing condition is consistent with the attribute information and information of which the pushing condition does not limit the attribute indicated by the attribute information, and the non-pushable information set comprises information of which the pushing condition is inconsistent with the attribute information; determining whether at least one attribute information has unselected attribute information, if not, determining a union of a current pushable information set and a pushable information set as a target pushable information set, and determining a union of a current non-pushable information set and a non-pushable information set as a target non-pushable information set; if the attribute information exists, determining the union of the current pushable information set and the pushable information set as the current pushable information set, determining the union of the current non-pushable information set and the non-pushable information set as the current non-pushable information set, selecting the unselected attribute information from at least one attribute information set, and continuing to execute the determining step.
In some optional implementations of this embodiment, the determining unit 503 may be further configured to: and determining the union of the current push-capable information set and the push-capable information set as the current push-capable information set by using a bitmap indexing method, and determining the union of the current push-incapable information set and the push-incapable information set as the current push-incapable information set by using the bitmap indexing method.
In some optional implementations of this embodiment, the pushing unit 504 may be further configured to: and determining a difference set of the target push information set and the target non-push information set by using a bitmap index method.
In this embodiment, the set of information to be processed may be obtained first. Thereafter, at least one attribute information of the target user may be acquired. On the basis, a target pushable information set and a target non-pushable information set are determined based on the at least one attribute information and the information set to be processed. And finally, determining a difference set of the target push information set and the target non-push information set, and pushing the information in the difference set to a terminal corresponding to the target user. Therefore, targeted information pushing can be performed according to the attributes of the target users. In the process, the information pushed to the target user is determined by determining a difference set between the target push-able information set and the target non-push-able information set. Compared with the mode of screening at least one attribute information one by one in the information set to be processed, the method can avoid screening the information which does not limit the attribute when screening each attribute. Thereby increasing the richness and diversity of information pushed to the target user.
Referring now to FIG. 6, shown is a block diagram of a computer system 600 suitable for use as a server in implementing embodiments of the present disclosure. The server shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
To the I/O interface 605, AN input section 606 including a keyboard, a mouse, and the like, AN output section 607 including a network interface card such as a liquid crystal display (L CD), a speaker, and the like, a storage section 608 including a hard disk, and the like, and a communication section 609 including a network interface card such as a L AN card, a modem, and the like, the communication section 609 performs communication processing via a network such as the internet, a drive 610 is also connected to the I/O interface 605 as necessary, a removable medium 611 such as a magnetic disk, AN optical disk, a magneto-optical disk, a semiconductor memory, and the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted into the storage section 608 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611. The above-described functions defined in the method of the present disclosure are performed when the computer program is executed by a Central Processing Unit (CPU) 601.
It should be noted that the computer readable medium in the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer-readable signal medium may include a propagated data signal with computer-readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including AN object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor comprises a to-be-processed information set acquisition unit, an attribute information acquisition unit, a determination unit and a pushing unit. Here, the names of these units do not constitute a limitation to the unit itself in some cases, and for example, the to-be-processed information set acquisition unit may also be described as a "unit that acquires a set of to-be-processed information".
As another aspect, the present disclosure also provides a computer-readable medium, which may be contained in the server described in the above embodiments; or may exist separately and not be assembled into the server. The computer readable medium carries one or more programs which, when executed by the server, cause the server to: acquiring a set of information to be processed; acquiring at least one attribute information of a target user; determining a target pushable information set and a target non-pushable information set based on at least one attribute information and the information set to be processed; determining a difference set of the target push information set and the target non-push information set, and pushing information in the difference set to a terminal corresponding to a target user.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is possible without departing from the inventive concept as defined above. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Claims (12)
1. An information push method, comprising:
acquiring a set of information to be processed;
acquiring at least one attribute information of a target user;
determining a target pushable information set and a target non-pushable information set based on the at least one attribute information and the to-be-processed information set;
determining a difference set of the target pushable information set and the target non-pushable information set, and pushing information in the difference set to a terminal corresponding to the target user.
2. The method of claim 1, wherein the information in the set of information to be processed corresponds to at least one push condition, and the push condition is used for defining an attribute of a user corresponding to a terminal receiving the information.
3. The method of claim 2, wherein the determining a target pushable information set and a target non-pushable information set based on the at least one attribute information and the pending information set comprises:
selecting attribute information from the at least one attribute information, determining a current pushable information set and a current non-pushable information set as an empty set, and executing the following determination steps: determining a pushable information set and a non-pushable information set corresponding to the attribute information from the information set to be processed, wherein the pushable information set comprises information of which the pushing condition is consistent with the attribute information and information of which the pushing condition does not limit the attribute indicated by the attribute information, and the non-pushable information set comprises information of which the pushing condition is inconsistent with the attribute information; determining whether the at least one attribute information has unselected attribute information, if not, determining a union of a current pushable information set and a pushable information set as a target pushable information set, and determining a union of a current non-pushable information set and a non-pushable information set as a target non-pushable information set;
if the attribute information exists, determining a union of the current pushable information set and the pushable information set as a current pushable information set, determining a union of the current non-pushable information set and the non-pushable information set as a current non-pushable information set, selecting unselected attribute information from the at least one attribute information set, and continuing to execute the determining step.
4. The method of claim 3, wherein the determining the union of the current pushable information set and the pushable information set as the current pushable information set comprises:
determining a union of a current pushable information set and a pushable information set as a current pushable information set by using a bitmap index, and
the determining a union of the current non-pushable information set and the non-pushable information set as the current non-pushable information set includes:
and determining the union of the current non-push information set and the non-push information set as the current non-push information set by using a bitmap index method.
5. The method according to any of claims 1-4, wherein said determining a difference set of said target push-able information set and said target non-push-able information set comprises:
and determining a difference set of the target push-able information set and the target non-push-able information set by using a bitmap index method.
6. An information pushing apparatus comprising:
a to-be-processed information set acquisition unit configured to acquire a to-be-processed information set;
an attribute information acquisition unit configured to acquire at least one attribute information of a target user;
a determining unit configured to determine a target pushable information set and a target non-pushable information set based on the at least one attribute information and the set of information to be processed;
the pushing unit is configured to determine a difference set of the target pushable information set and the target non-pushable information set, and push information in the difference set to a terminal corresponding to the target user.
7. The apparatus of claim 6, wherein the information in the set of information to be processed corresponds to at least one push condition, and the push condition is used to define an attribute of a user corresponding to a terminal receiving the information.
8. The apparatus of claim 7, wherein the determination unit is further configured to:
selecting attribute information from the at least one attribute information, determining a current pushable information set and a current non-pushable information set as an empty set, and executing the following determination steps: determining a pushable information set and a non-pushable information set corresponding to the attribute information from the information set to be processed, wherein the pushable information set comprises information of which the pushing condition is consistent with the attribute information and information of which the pushing condition does not limit the attribute indicated by the attribute information, and the non-pushable information set comprises information of which the pushing condition is inconsistent with the attribute information; determining whether the at least one attribute information has unselected attribute information, if not, determining a union of a current pushable information set and a pushable information set as a target pushable information set, and determining a union of a current non-pushable information set and a non-pushable information set as a target non-pushable information set;
if the attribute information exists, determining a union of the current pushable information set and the pushable information set as a current pushable information set, determining a union of the current non-pushable information set and the non-pushable information set as a current non-pushable information set, selecting unselected attribute information from the at least one attribute information set, and continuing to execute the determining step.
9. The apparatus of claim 8, wherein the determination unit is further configured to:
determining a union of a current pushable information set and a pushable information set as a current pushable information set by using a bitmap index, and
and determining the union of the current non-push information set and the non-push information set as the current non-push information set by using a bitmap index method.
10. The apparatus of any of claims 6-9, wherein the pushing unit is further configured to:
and determining a difference set of the target push-able information set and the target non-push-able information set by using a bitmap index method.
11. A server, comprising:
one or more processors;
a storage device having one or more programs stored thereon,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.
12. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-5.
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| CN201910106032.2A CN111460273B (en) | 2019-01-18 | 2019-01-18 | Information pushing method and device |
| PCT/CN2019/126770 WO2020147510A1 (en) | 2019-01-18 | 2019-12-19 | An information pushing method and device |
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| CN201910106032.2A CN111460273B (en) | 2019-01-18 | 2019-01-18 | Information pushing method and device |
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| CN111460273B (en) | 2023-03-31 |
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