CN111459577B - Application installation source tracking method, device, equipment and storage medium - Google Patents
Application installation source tracking method, device, equipment and storage medium Download PDFInfo
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Abstract
The invention relates to the technical field of network information security, and discloses an application installation source tracking method, device, equipment and storage medium, wherein when an application program is triggered to download an application, cookie data with a source identifier of a downloaded webpage is obtained based on a JS program of a current browser, and a first browser fingerprint of the browser and first basic information of a corresponding operation terminal are calculated; when the downloading installation operation application program is operated, cookie data of the downloading page and second browser fingerprints of browser controls in the computing application program and second basic information of corresponding operation terminals are synchronized, the information calculated for the two times is matched to obtain a matching result, source tracking and statistics operation of the downloading page are achieved according to the matching result, matching of the source of the downloading page is achieved, accuracy of matching is improved, user information is accurately positioned and tracked, error probability of matching is greatly reduced, and tracking accuracy is improved.
Description
Technical Field
The present invention relates to the field of network information security technologies, and in particular, to a method, an apparatus, a device, and a storage medium for tracking an application installation source.
Background
With the wide popularization of the internet, network behavior data of hundreds of millions of netizens has become the most precious resource, and operators are used for realizing the popularization of data by knowing internet surfing information of netizens, especially the maturation and popularization use of intelligent equipment, and record and track the behavior data of users by utilizing a WEB client, for example, track by utilizing browser cookies.
At present, different permission settings exist for different operating systems, so that tracking modes of browser cookies cannot achieve tracking across the operating systems, for example, on an IOS operating system, because compatibility is not very open, all applications can only provide downloading through one place, which is not very good for popularization of the applications, especially, application popularization is only required to count APP installation source pages under the condition that one installation package of the IOS version is used, most of the prior art determines that the installation source of the application is from a webpage through IP information when the IP is matched again when a link is clicked in downloading, so that single IP information is easy to change in the process of downloading to the installation, sources cannot be matched, and different installation sources can exist under the same IP, which can cause matching errors, so that analysis of application popularization of the IOS operating system is difficult.
Disclosure of Invention
The invention mainly aims to solve the technical problem of lower matching precision of application popularization tracking sources of an IOS operating system.
The first aspect of the present invention provides an application installation source tracking method, applied to an IOS system, comprising:
when detecting that the downloading of an application program in a downloaded page is triggered, invoking a JS program in a browser to acquire tracking parameters of the downloaded page, wherein the tracking parameters comprise cookie data of the downloaded page, a first browser fingerprint obtained by encryption based on browser information of the browser and first basic information of a first operation terminal for opening the downloaded page;
downloading and installing a corresponding application program according to the touch information;
running the application program, synchronizing cookie data of the downloaded webpage through a browser control on the application program, and acquiring control parameters of the browser control and second basic information of a second operation terminal running the application program;
according to an encryption algorithm for generating the first browser fingerprint, encrypting the control parameters to generate a second browser fingerprint;
Detecting whether a page source identifier of the downloaded page exists in the synchronous cookie data;
if yes, matching the first browser fingerprint with the second browser fingerprint, and the first basic information with the second basic information to obtain a matching result;
and determining a specific source of the downloaded page according to the matching result, and tracking and counting the downloaded page.
Optionally, in a first implementation manner of the first aspect of the present invention, the invoking the JS program in the browser to obtain the tracking parameters of the downloaded web page includes:
acquiring user information for opening the browser, the current browsing position of the browser for browsing the downloaded webpage and corresponding address information;
invoking the JS program to generate cookie data according to the user information, the current browsing position and the address information, wherein the cookie data is used for recording the downloaded webpage and/or the source identification of the application program in the downloaded webpage;
and obtaining the browser information and the first basic information of the browser, and carrying out encryption processing on the browser information according to a preset encryption algorithm to generate a first browser fingerprint.
Optionally, in a second implementation manner of the first aspect of the present invention, after the invoking the JS program in the browser to obtain the tracking parameters of the downloaded web page, the method further includes:
and calling an external communication interface of the browser, and uploading the cookie data, the first browser fingerprint and the first basic information to a cloud server, wherein the first basic information comprises equipment information and touch information of the first operation terminal, and the touch information comprises touch operation and triggering time when a user triggers the downloading of the application program.
Optionally, in a third implementation manner of the first aspect of the present invention, before the detecting whether the page source identifier of the downloaded page exists in the synchronized cookie data, the method further includes:
uploading the synchronized cookie data, the second browser fingerprint and the second basic information to a cloud server through the application program;
the matching the first browser fingerprint, the second browser fingerprint, and the first basic information and the second basic information to obtain a matching result includes:
and sequentially matching the second browser fingerprint and the second basic information with the first browser fingerprint and the first basic information in the cloud server to obtain a matching result.
Optionally, in a fourth implementation manner of the first aspect of the present invention, the matching the second browser fingerprint with the first browser fingerprint to obtain a matching result includes:
extracting browser information and browser user information in the first browser fingerprint;
extracting control parameters and visitor information of the browser control in the second browser fingerprint;
comparing the browser information and the user information with the control parameters and the visitor information respectively;
and analyzing a first hierarchical relationship between the browser and the browser control according to the comparison result and the page source identification.
Optionally, in a fifth implementation manner of the first aspect of the present invention, the matching the first basic information and the second basic information to obtain a matching result includes:
analyzing a first user equipment mark and a first webpage IP in the first basic information;
analyzing a second user equipment mark and a second webpage IP in the second basic information;
comparing the first user equipment mark and the first webpage IP with the second user equipment mark and the second webpage IP respectively;
And analyzing a second hierarchical relationship between the two operation terminals according to the comparison result and the page source identification.
Optionally, in a sixth implementation manner of the first aspect of the present invention, the downloading and installing the corresponding application program according to the touch information includes:
determining an application download link selected in the download page according to the touch information;
jumping to a corresponding application market according to the application download link, and selecting an application program version meeting the equipment information in the first basic information from the application market;
and downloading the application program based on the application program version and installing the application program on the corresponding operation terminal.
A second aspect of the present invention provides an application installation source tracking apparatus, the application installation source tracking apparatus including:
the recording module is used for calling a JS program in a browser to acquire tracking parameters of the downloaded webpage when detecting that the downloading of an application program in the downloaded webpage is triggered, wherein the tracking parameters comprise cookie data of the downloaded webpage, a first browser fingerprint obtained by encrypting based on browser information of the browser and first basic information of a first operation terminal for opening the downloaded webpage;
The installation module is used for downloading and installing a corresponding application program according to the touch information;
the synchronization module is used for running the application program, synchronizing cookie data of the downloaded webpage through a browser control on the application program, and acquiring control parameters of the browser control and second basic information of a second operation terminal running the application program;
the computing module is used for carrying out encryption processing on the control parameters according to an encryption algorithm for generating the first browser fingerprint to generate a second browser fingerprint;
the detection module is used for detecting whether the page source identification of the downloaded page exists in the synchronous cookie data;
the matching module is used for matching the first browser fingerprint with the second browser fingerprint, the first basic information and the second basic information when the page source identifier is detected to exist, so that a matching result is obtained;
and the tracking module is used for determining the specific source of the downloaded page according to the matching result and carrying out tracking and statistics operation on the downloaded page.
Optionally, in a first implementation manner of the second aspect of the present invention, the recording module includes: the device comprises an acquisition unit, a cookie data generation unit and an encryption unit;
The acquisition unit is used for acquiring user information for opening the browser, the current browsing position of the browser for browsing the downloaded webpage and corresponding address information;
the cookie data generating unit is used for calling the JS program to generate cookie data according to the user information, the current browsing position and the address information, wherein the cookie data is used for recording source identifiers of the downloaded web pages and/or application programs in the downloaded web pages;
the encryption unit is used for acquiring browser information and first basic information of the browser, and carrying out encryption processing on the browser information according to a preset encryption algorithm to generate a first browser fingerprint.
Optionally, in a second implementation manner of the second aspect of the present invention, the application installation source tracking device further includes a data uploading module, configured to invoke an external communication interface of the browser, and upload the cookie data, the first browser fingerprint, and the first basic information to a cloud server, where the first basic information includes device information and touch information of the first operation terminal, and the touch information includes touch operation and trigger time when a user triggers downloading of the application program.
Optionally, in a third implementation manner of the second aspect of the present invention, the data uploading module is further configured to upload, through the application program, the synchronized cookie data, the second browser fingerprint, and the second basic information to a cloud server;
the matching module is used for sequentially matching the second browser fingerprint and the second basic information with the first browser fingerprint and the first basic information in the cloud server to obtain a matching result.
Optionally, in a fourth implementation manner of the second aspect of the present invention, the matching module includes a first matching unit, configured to extract browser information and user information of a browser in the first browser fingerprint; extracting control parameters and visitor information of the browser control in the second browser fingerprint; comparing the browser information and the user information with the control parameters and the visitor information respectively; and analyzing a first hierarchical relationship between the browser and the browser control according to the comparison result and the page source identification.
Optionally, in a fifth implementation manner of the second aspect of the present invention, the matching module includes a second matching unit, configured to parse a first user equipment tag and a first web page IP in the first basic information; analyzing a second user equipment mark and a second webpage IP in the second basic information; comparing the first user equipment mark and the first webpage IP with the second user equipment mark and the second webpage IP respectively; and analyzing a second hierarchical relationship between the two operation terminals according to the comparison result and the page source identification.
Optionally, in a sixth implementation manner of the second aspect of the present invention, the installation module is configured to determine, according to the touch information, an application download link selected in the download page; jumping to a corresponding application market according to the application download link, and selecting an application program version meeting the equipment information in the first basic information from the application market; and downloading the application program based on the application program version and installing the application program on the corresponding operation terminal.
A third aspect of the present invention provides an application installation source tracking device comprising: the system comprises a memory and at least one processor, wherein instructions are stored in the memory, and the memory and the at least one processor are interconnected through a line;
the at least one processor invokes the instructions in the memory to cause the application installation source tracking device to perform the application installation source tracking method described above.
A fourth aspect of the present invention provides a computer-readable storage medium having instructions stored therein that, when executed on a computer, cause the computer to perform the above-described application installation source tracking method.
According to the technical scheme, when the downloading webpage is opened to trigger the application program to download the application, cookie data of the downloading webpage are obtained based on JS programs of the current browser, wherein the cookie data comprise source identifiers of the downloading webpage, and first browser fingerprints of the browser and first basic information of a corresponding operation terminal are calculated; based on triggering downloading of a corresponding application program, installation and operation, in the operation process of the application program, cookie data of a downloaded page and second browser fingerprints of browser controls in the application program and second basic information of corresponding operation terminals are synchronously calculated, matching is carried out on the information calculated for two times to obtain a matching result, a specific source of the downloaded page is determined according to the matching result, and tracking and statistics operation is carried out on the downloaded page; based on the realization, the matching tracking of the application installation source is realized by matching the browser fingerprint obtained by combining the cookie data with the corresponding basic information through matching, the matching accuracy of the matching is improved, the user information can be accurately positioned and tracked through matching of the browser fingerprint, the matching error probability is greatly reduced, the tracking accuracy is improved, and meanwhile, the statistical analysis convenience of popularization of the application download page can be realized through the tracking mode.
Drawings
FIG. 1 is a schematic diagram of an embodiment of an installation source tracking method according to the present invention;
FIG. 2 is a schematic diagram of another embodiment of an application installation source tracking method according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of a system framework provided in an embodiment of the present invention;
FIG. 4 is a schematic diagram of yet another embodiment of an application installation source tracking method in accordance with an embodiment of the present invention;
FIG. 5 is a flow chart of a specific implementation of the application installation source tracking method based on FIG. 3;
FIG. 6 is a schematic diagram of one embodiment of an application installation source tracking device in accordance with an embodiment of the present invention;
FIG. 7 is a schematic diagram of another embodiment of an application installation source tracking device in accordance with an embodiment of the present invention;
FIG. 8 is a schematic diagram of one embodiment of an application installation source tracking device in an embodiment of the invention.
Detailed Description
The embodiment of the invention provides a method for tracking the source of a downloaded page by combining the basic information of a cookie, a browser fingerprint and equipment, namely, the method comprises the steps of performing calculation and storage of the basic information of the cookie, the browser fingerprint and the equipment once when a downloaded application is triggered, after the downloaded application is installed, running the application to synchronize and calculate the basic information of the cookie, the browser fingerprint and the equipment on the downloaded page, and then comparing and matching the basic information of the cookie, the browser fingerprint and the equipment obtained twice with each other, so that the source of the downloaded page is obtained, tracking and statistical analysis are performed, and the comparison and matching of multiple information are performed, so that the matching precision and the tracking and analyzing accuracy are improved, and the phenomenon that the cookie cannot be matched due to tampering or cleaning can be avoided.
The terms "first," "second," "third," "fourth" and the like in the description and in the claims and in the above drawings, if any, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments described herein may be implemented in other sequences than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed or inherent to such process, method, article, or apparatus.
For ease of understanding, a specific flow of an embodiment of the present invention is described below with reference to fig. 1, where an embodiment of the present invention for applying an installation source tracking method includes:
101. when detecting that the downloading of an application program in a downloaded page is triggered, invoking a JS program in a browser to acquire tracking parameters of the downloaded page;
In this step, the triggering of the application program downloading refers to that if the downloading control on the downloading page is detected to be clicked by a user or an icon of a certain application program in the downloading page is clicked, the triggering of the application program downloading is determined.
The tracking parameters comprise cookie data of the downloaded webpage, first browser fingerprints obtained by encryption based on browser information of the browser and first basic information of a first operation terminal for opening the downloaded webpage, wherein the cookie data comprises at least one of page source identifiers for identifying sources of the downloaded webpage and application source identifiers of application programs, the first basic information is equipment information and touch information for browsing the downloaded webpage, and the touch information comprises touch operation and touch time. In practical application, since the method is the tracking of the application promotion page applied to the IOS system, the first basic information and the second basic information hereafter should be information that uniquely identifies the IOS device, such as advertisement identification IDFA, device ID, and user ID, on the IOS device.
In this embodiment, when the user opens the download page, the browser detects a touch operation on the download page, and determines whether to trigger application download based on the touch operation, where the download page may be an application promotion page provided by the application market of the IOS, or may be an application promotion page sent by other IOS device users.
In acquiring the tracking parameters, it is preferable that the tracking parameters be obtained by:
invoking a JS program in a browser, namely analyzing a downloaded webpage by a JS script to generate a browser cookie record source identifier, wherein the source identifier refers to a source identifier of the downloaded webpage, and the method also comprises extracting a final source identifier of an application from identifier information in the downloaded webpage if the source identifier is available. Finally, browser information of a browser used for browsing the downloaded page by the current operation terminal is obtained through a JS program, and a first browser fingerprint is generated based on the browser information, and optionally, the first browser fingerprint is obtained in an encrypted mode, for example, generated through a hash operation.
In practical application, the browser fingerprint may be various information, such as "appearance" information and "fingerprint" information, and after these information are comprehensively analyzed and calculated, the browser can be uniquely identified, so as to track and know the behavior and privacy data of the netizen, that is, the specific data in the downloaded page, such as the sharing user and source network source of the downloaded page.
102. Downloading and installing a corresponding application program according to the touch information in the tracking parameters;
In this embodiment, the application may be downloaded from a background database of a download page, or may be skipped to a corresponding application market, and if the application is downloaded from the application market, the implementation process is as follows:
determining an application download link selected in the download page according to the touch information;
jumping to a corresponding application market according to the application download link, and selecting an application program version meeting the equipment information in the first basic information from the application market;
and downloading the application program based on the application program version and installing the application program on the corresponding operation terminal.
In practical applications, if the download page is shared by other devices, another method may be selected to download the application program, for example, networking to the sharing device for synchronization, and then, for example, logging in to a cloud disk of the sharing device through the download page for downloading.
103. Running the application program, synchronizing cookie data of the downloaded page through a browser control on the application program, and acquiring control parameters of the browser control and second basic information of a second operation terminal running the application program;
In this embodiment, the second operation terminal and the first operation terminal may be the same terminal, or may be different terminals, alternatively, the same terminal is selected here, and the browser in the step 101 is a browser/APP used by the user to browse the downloaded page, and the browser control in the step is a browser control in the application program after the downloading, and the space has a simple function of loading the web page, but the browser kernel used is the same as that used when the user downloads the application program, and is provided by the IOS system.
In this step, since both the device that opens the browser control and the device that uses the browser are based on the same browser kernel, the cookie data here may be the same as or different from step 101; if the cookie data is different, cookie data can be cleared or cookie functions are closed or the cookie data is not written into a cache area of the browser and fails to be recorded, and the cookie data synchronized with the cookie data are different; if the cookie data are the same, the running application program can read the recorded cookie data from the cache region through the browser control, so that synchronization is realized; in practical application, the browser in step 101 is a default browser safari of the system, and the application program reads the record generated in step 101 through the browser control.
104. According to an encryption algorithm for generating the first browser fingerprint, encrypting the control parameters to generate a second browser fingerprint;
in this step, the encryption algorithm includes a hash algorithm, a digest algorithm, and the like, so long as the unique identification encryption processing algorithm can be realized, but the generation algorithms of the first and second browser fingerprints must be kept consistent to ensure the uniformity of subsequent matching.
105. Detecting whether a page source identifier of the downloaded page exists in the synchronous cookie data;
in this step, the browser controls synchronize the record during the cookie data, the detection is mainly to ask the auxiliary judgment of the following source tracking operation, the following steps can be executed only on the premise of synchronizing to the page source identifier, and if the cookie data cannot be detected, the corresponding information can be identified and extracted from the downloaded web page again, and the comparison is repeated. Further, backup data can be obtained from the cloud server to identify tracking.
In this embodiment, when an application program is downloaded, the browser does not open the cookie recording function, so that the cookie data generated by the browser does not have page source identification, and the detection in this step is mainly to detect the cookie data locally at the operation terminal, so that the locally stored cookie data can track the source of the page more directly and accurately.
106. If yes, matching the first browser fingerprint with the second browser fingerprint, and the first basic information with the second basic information to obtain a matching result;
in the step, in the matching process, the matching relationship between the second browser fingerprint and the first browser fingerprint is preferentially matched, and then the matching relationship between the second basic information and the first basic information is matched, so that a final result is obtained based on the relationship between the second basic information and the first basic information.
In this embodiment, the matching process may be implemented by a database or a server, that is, the information obtained in step 101 and step 103 is sent to the server, and the server matches the two, and then returns a matching result.
107. And determining a specific source of the downloaded page according to the matching result, and tracking and counting the downloaded page.
In this embodiment, the specific source of the downloaded page is determined, and the operations of analyzing the validity of the second browser fingerprint and the first browser fingerprint, checking the data, and the like are also included.
Tracking of the downloaded pages based on a specific source can be understood as a statistical record of the source of the downloaded pages and also as a record of the sharing of the downloaded pages.
In the embodiment of the invention, the Cookie data, the browser fingerprint and the basic information of the device are used for tracking the installation source of the application, so that the source tracking of the application can be generated and is positioned and recorded mainly through the parameter information of computer hardware and browser environment, the access record of the user can be recorded through the server, the relevant information of the application program downloaded through the downloaded webpage each time can be obtained together with the carried sharing source parameter, and the user behavior can be analyzed, thereby achieving the tracking of the application.
Referring to fig. 2, in another embodiment of the present invention, an application installation source tracking method is implemented by combining a download page JS program 301, a server program 302, and an APP program 303, and based on the system framework of fig. 3, the download page is shared by other user devices, where the application installation source tracking method specifically includes the following steps:
201. acquiring user information for opening the browser, the current browsing position of the browser for browsing the downloaded webpage and corresponding address information;
after receiving the download page shared by other user equipment, opening the download page through a browser of the current browsing equipment, acquiring relevant information of the browser, and extracting information in the download page to obtain the relevant information of the shared user equipment, wherein the relevant information comprises the original source information of the download page.
202. Invoking the JS program to generate cookie data according to the user information, the current browsing position and the address information;
in this step, the cookie data is used to record the downloaded web page and/or the source identifier of the application program in the downloaded web page;
203. acquiring browser information and first basic information of the browser, and carrying out encryption processing on the browser information according to a preset encryption algorithm to generate a first browser fingerprint;
in the step, the generated information is sent to a server program, and the server program is used for storing and analyzing the information.
204. Invoking an external communication interface of the browser, and uploading the cookie data, the first browser fingerprint and the first basic information to a cloud server;
the first basic information in the step comprises equipment information and touch information of the first operation terminal, and the touch information comprises touch operation and triggering time when a user triggers the downloading of the application program.
205. Downloading and installing a corresponding application program according to the touch information;
206. running the application program, synchronizing cookie data of the downloaded webpage through a browser control on the application program, and acquiring control parameters of the browser control and second basic information of a second operation terminal running the application program;
207. According to an encryption algorithm for generating the first browser fingerprint, encrypting the control parameters to generate a second browser fingerprint;
208. uploading the synchronized cookie data, the second browser fingerprint and the second basic information to a cloud server through the application program;
209. detecting whether a page source identifier of the downloaded page exists in the synchronous cookie data;
210. extracting browser information and browser user information in the first browser fingerprint;
211. extracting control parameters and visitor information of the browser control in the second browser fingerprint;
212. comparing the browser information and the user information with the control parameters and the visitor information respectively;
213. analyzing a first hierarchical relationship between the browser and the browser control according to the comparison result and the page source identification;
214. matching the second basic information with the first basic information to obtain a second hierarchical relationship;
the method specifically comprises the steps of analyzing a first user equipment mark and a first webpage IP in the first basic information;
analyzing a second user equipment mark and a second webpage IP in the second basic information;
Comparing the first user equipment mark and the first webpage IP with the second user equipment mark and the second webpage IP respectively;
and analyzing a second hierarchical relationship between the two operation terminals according to the comparison result and the page source identification.
215. And determining a specific source of the downloaded page according to the matching result, and tracking and counting the downloaded page.
In this embodiment, during matching, specifically, the source of the web page is determined according to the first hierarchical relationship and the second hierarchical relationship, the tracking direction diagram is drawn according to the source, and the sharing record of the page is recorded.
In practical application, after the twice calculated browser fingerprint, the basic information of the device and the cookie data are uploaded to the server program, the server program compares and matches the twice information to generate a final tracking icon. Such as cookie number of the visitor to the browser and browser control, time and date of viewing the page, and description of the page on which the Web beacon is located;
or generating cookie data by the JS program for the access browser of the downloaded page, wherein the cookie data comprises fingerprint ID of the user, fingerprint ID transmitted to the user of the current user, time zone of the user, language used by the user, intranet address of the user, public network address of the user, website of the webpage of the network beacon, source webpage address of the webpage of the network beacon and time when the network beacon is accessed.
After the server program extracts the data, firstly, data verification, recording, analysis and classification are carried out on the data, and the hierarchical relationship of outward transmission of the user is analyzed according to the sharing sources of the visitor and the downloaded webpage, so that the acquired transmission index of the downloaded webpage is obtained.
Further, after obtaining the data, the server may perform matching when entering matching according to the following procedure:
s1, judging a cookie in the matching process;
s2, matching the browser fingerprint and the basic information with the IP in downloading;
s3, removing the S2 IP parameters, adding IP positioning information and then matching;
s4, removing the positioning and then matching;
s5, the steps S1, S2, S3 and S4 are sequentially executed, the matching is successfully interrupted, and the source of the downloaded webpage is determined.
The method comprises the steps of obtaining information such as a browser and IP of a user, verifying authenticity through data transmitted by a network beacon, recording, analyzing and classifying the data after verification is finished, taking a visitor and a sharing source thereof as node entities, taking the transmission relationship as a side of a directed graph, and analyzing the hierarchy relationship of outward transmission of the user so as to obtain the transmission index of the acquired website.
Based on the system architecture in fig. 3, the invention also provides an implementation manner of the application installation source tracking method, as shown in fig. 4, and the method comprises the following steps:
401. clicking a download button by a user when browsing a download webpage;
402. invoking a JS program to upload basic parameters when a browser browses a downloaded webpage to a server;
in this step, the basic parameters are in particular obtained by: first, the JS program on the downloaded web page generates a browser cookie record source identifier, and performs a hash operation on browser information (including, but not limited to, browser UA, browser scaling, browser installation plug-in, browser canvas, etc.) to generate a browser fingerprint.
403. Invoking a JS server interface to upload basic parameters to a database;
in this step, the method further includes uploading the basic parameters, and uploading clicking parameters including source identifier, browser fingerprint, basic information (IOS version, apple device model) acquired by the browser, by the server program, the parameters and current clicking time, clicking IP, and positioning several parameters acquired by the IP library.
404. Downloading and installing the APP by a user;
405. running the APP, synchronizing a web page cookie to obtain a page identifier through a browser control in the APP, calculating a browser fingerprint, and calling a server interface to upload information;
in this step, the device idfa and the device basic parameters (IOS version, apple device model) are acquired, and these information are uploaded to the server together.
406. The server side interfaces to the application installation parameters for uploading, obtaining whether source identification exists in the report, the browser fingerprints, calling the IP and the basic information, and gradually matching to determine the downloading page of the user source.
In practical application, the above-mentioned flow is corresponding to a complete internet system, and each step and execution main body of the process are as shown in fig. 5, and two information calculations are performed on the user equipment end respectively, where the first time is the first time that the terminal calculates the source and matching information of the downloaded web page when opening the downloaded web page and clicking the downloaded application; the second time is the second calculation of the application by opening the downloaded web page through the browsing control when the terminal runs the application after the terminal installs the application; finally, matching is to compare the information of the first and second calculations to obtain the source.
In this embodiment, the comparison process is optionally implemented in a database on the server, that is, the database performs mutual comparison by receiving the information uploaded by the user terminal for two times, so as to obtain a specific result, and then the comparison result is fed back to the server, and the server performs tracking and recording processing on the application, so as to achieve analysis of tracking and spreading of application program records.
In conclusion, the matching tracking of application installation sources is realized by matching the browser fingerprints obtained by combining cookie data with corresponding basic information through matching, the matching of the downloading page sources is realized by the tracking mode, the matching accuracy of the matching is also improved, the user information can be accurately positioned and tracked by matching the browser fingerprints, the matching error probability is greatly reduced, the tracking accuracy is improved, and meanwhile, the statistical analysis convenience for popularization of the application downloading page can be realized by the tracking mode.
The method for tracking the source of application installation in the embodiment of the present invention is described above, and the apparatus for tracking the source of application installation in the embodiment of the present invention is described below, referring to fig. 6, an embodiment of the apparatus for tracking the source of application installation in the embodiment of the present invention includes:
The recording module 601 is configured to, when detecting that downloading of an application program in a downloaded page is triggered, invoke a JS program in a browser to obtain tracking parameters of the downloaded page, where the tracking parameters include cookie data of the downloaded page, a first browser fingerprint obtained by encrypting based on browser information of the browser, and first basic information of a first operation terminal for opening the downloaded page;
the installation module 602 is configured to download and install a corresponding application program according to the touch information;
the synchronization module 603 is configured to run the application program, synchronize cookie data of the downloaded web page through a browser control on the application program, and obtain control parameters of the browser control and second basic information of a second operation terminal running the application program;
the computing module 604 is configured to encrypt the control parameter according to an encryption algorithm for generating the first browser fingerprint, and generate a second browser fingerprint;
a detection module 605, configured to detect whether a page source identifier of the downloaded page exists in the synchronized cookie data;
the matching module 606 is configured to match the first browser fingerprint and the second browser fingerprint, and the first basic information and the second basic information when the page source identifier is detected to exist, so as to obtain a matching result;
And the tracking module 607 is used for determining the specific source of the downloaded page according to the matching result and carrying out tracking and statistics operation on the downloaded page.
In the embodiment of the invention, when an application program downloading application is triggered by opening a downloading webpage, cookie data of the downloading webpage is obtained based on a JS program of a current browser, wherein the cookie data comprises a source identifier of the downloading webpage, and a first browser fingerprint of the browser and first basic information of a corresponding operation terminal are calculated; based on triggering downloading of a corresponding application program, installation and operation, in the operation process of the application program, cookie data of a downloaded page and second browser fingerprints of browser controls in the application program and second basic information of corresponding operation terminals are synchronously calculated, matching is carried out on the information calculated for two times to obtain a matching result, a specific source of the downloaded page is determined according to the matching result, and tracking and statistics operation is carried out on the downloaded page; based on the realization, the matching tracking of application installation sources is realized by matching the cookie data with the browser fingerprints obtained by two times of calculation and the corresponding basic information, and the matching of multiple information of the tracking mode is realized, so that the matching precision and the accuracy of tracking analysis are improved, the phenomenon that the cookie cannot be matched due to tampering or clearing can be avoided, and meanwhile, the statistical analysis convenience of popularization of application of the downloaded page can be realized by the tracking mode.
Referring to fig. 7, another embodiment of the present invention using an installation source tracking device includes:
the recording module 601 is configured to, when detecting that downloading of an application program in a downloaded page is triggered, invoke a JS program in a browser to obtain tracking parameters of the downloaded page, where the tracking parameters include cookie data of the downloaded page, a first browser fingerprint obtained by encrypting based on browser information of the browser, and first basic information of a first operation terminal for opening the downloaded page;
the installation module 602 is configured to download and install a corresponding application program according to the touch information;
the synchronization module 603 is configured to run the application program, synchronize cookie data of the downloaded web page through a browser control on the application program, and obtain control parameters of the browser control and second basic information of a second operation terminal running the application program;
the computing module 604 is configured to encrypt the control parameter according to an encryption algorithm for generating the first browser fingerprint, and generate a second browser fingerprint;
a detection module 605, configured to detect whether a page source identifier of the downloaded page exists in the synchronized cookie data;
The matching module 606 is configured to match the first browser fingerprint and the second browser fingerprint, and the first basic information and the second basic information when the page source identifier is detected to exist, so as to obtain a matching result;
and the tracking module 607 is used for determining the specific source of the downloaded page according to the matching result and carrying out tracking and statistics operation on the downloaded page.
Optionally, in this embodiment, the recording module 601 includes: an acquisition unit 6011, a cookie data generation unit 6012, and an encryption unit 6013;
the acquisition unit 6011 is configured to acquire user information for opening the browser, a current browsing position of the browser for browsing the downloaded web page, and corresponding address information;
the cookie data generating unit 6012 is configured to invoke the JS program to generate cookie data according to the user information, the current browsing location, and the address information, where the cookie data is used to record the downloaded web page and/or a source identifier of an application program in the downloaded web page;
the encryption unit 6013 is configured to obtain browser information and first basic information of the browser, and encrypt the browser information according to a preset encryption algorithm to generate a first browser fingerprint.
Optionally, in this embodiment, the application installation source tracking device further includes a data uploading module 608, configured to invoke an external communication interface of the browser, and upload the cookie data, the first browser fingerprint, and the first basic information to a cloud server, where the first basic information includes device information and touch information of the first operation terminal, and the touch information includes touch operation and trigger time when a user triggers downloading of the application program.
Optionally, in this embodiment, the data uploading module 608 is further configured to upload, through the application program, the synchronized cookie data, the second browser fingerprint, and the second basic information to a cloud server;
the matching module 606 is configured to match the second browser fingerprint and the second basic information with the first browser fingerprint and the first basic information in the cloud server in sequence, so as to obtain a matching result.
Optionally, in this embodiment, the matching module 606 includes a first matching unit 6061, configured to extract browser information and user information of the browser in the first browser fingerprint; extracting control parameters and visitor information of the browser control in the second browser fingerprint; comparing the browser information and the user information with the control parameters and the visitor information respectively; and analyzing a first hierarchical relationship between the browser and the browser control according to the comparison result and the page source identification.
Optionally, in this embodiment, the matching module 606 includes a second matching unit 6062 configured to parse a first user equipment tag and a first web page IP in the first basic information; analyzing a second user equipment mark and a second webpage IP in the second basic information; comparing the first user equipment mark and the first webpage IP with the second user equipment mark and the second webpage IP respectively; and analyzing a second hierarchical relationship between the two operation terminals according to the comparison result and the page source identification.
Optionally, in this embodiment, when implementing the step of downloading and installing the corresponding application program according to the touch information, the installation module 602 is specifically implemented by: determining an application download link selected in the download page according to the touch information; jumping to a corresponding application market according to the application download link, and selecting an application program version meeting the equipment information in the first basic information from the application market; and downloading the application program based on the application program version and installing the application program on the corresponding operation terminal.
The application installation source tracking device in the embodiment of the present invention is described in detail above in terms of the modularized functional entity in fig. 6 and fig. 7, and the application installation source tracking apparatus in the embodiment of the present invention is described in detail below in terms of hardware processing.
Fig. 7 is a schematic structural diagram of an application installation source tracking device according to an embodiment of the present invention, where the application installation source tracking device 700 may have a relatively large difference due to different configurations or performances, and may include one or more processors (central processing units, CPU) 710 (e.g., one or more processors) and a memory 720, and one or more storage media 730 (e.g., one or more mass storage devices) storing application programs 733 or data 732. Wherein memory 720 and storage medium 730 may be transitory or persistent. The program stored on the storage medium 730 may include one or more modules (not shown), each of which may include a series of instruction operations on the application installation source tracking device 700. Still further, the processor 710 may be configured to communicate with the storage medium 730 to execute a series of instruction operations in the storage medium 730 on the application installation source tracking device 700.
The application-based installation source tracking device 700 may also include one or more power supplies 740, one or more wired or wireless network interfaces 750, one or more input/output interfaces 760, and/or one or more operating systems 731, such as Windows Serve, mac OS X, unix, linux, freeBSD, and the like. It will be appreciated by those skilled in the art that the application installation source tracking device structure shown in fig. 7 is not limiting on the application installation source tracking device-based, and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.
The present invention also provides a computer readable storage medium, which may be a non-volatile computer readable storage medium, and which may also be a volatile computer readable storage medium, the computer readable storage medium having stored therein instructions which, when executed on a computer, cause the computer to perform the steps of the application installation source tracking method.
It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, which are not repeated herein.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied essentially or in part or all of the technical solution or in part in the form of a software product stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a read-only memory (ROM), a random access memory (random access memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
The above embodiments are only for illustrating the technical solution of the present invention, and not for limiting the same; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention.
Claims (10)
1. An application installation source tracking method applied to an IOS system, comprising the steps of:
when detecting that the downloading of an application program in a downloaded page is triggered, invoking a JS program in a browser to acquire tracking parameters of the downloaded page, wherein the tracking parameters comprise cookie data of the downloaded page, a first browser fingerprint obtained by encryption based on browser information of the browser and first basic information of a first operation terminal for opening the downloaded page;
downloading and installing a corresponding application program according to the touch information in the first basic information;
Running the application program, synchronizing cookie data of the downloaded page through a browser control on the application program, and acquiring control parameters of the browser control and second basic information of a second operation terminal running the application program;
according to an encryption algorithm for generating the first browser fingerprint, encrypting the control parameters to generate a second browser fingerprint;
detecting whether a page source identifier of the downloaded page exists in the synchronous cookie data;
if yes, matching the first browser fingerprint with the second browser fingerprint, and the first basic information with the second basic information to obtain a matching result;
and determining a specific source of the downloaded page according to the matching result, and tracking and counting the downloaded page.
2. The application installation source tracking method according to claim 1, wherein the invoking the JS program in the browser to obtain tracking parameters of the downloaded page includes:
acquiring user information for opening the browser, the current browsing position of the downloaded page browsed by the browser and corresponding address information;
Invoking the JS program to generate cookie data according to the user information, the current browsing position and the address information, wherein the cookie data is used for recording a downloading page and/or a source identifier of an application program in the downloading page;
and obtaining the browser information and the first basic information of the browser, and carrying out encryption processing on the browser information according to a preset encryption algorithm to generate a first browser fingerprint.
3. The application installation source tracking method according to claim 2, further comprising, after the JS program in the call browser acquires the tracking parameters of the download page:
and calling an external communication interface of the browser, and uploading the cookie data, the first browser fingerprint and the first basic information to a cloud server, wherein the first basic information comprises equipment information and touch information of the first operation terminal, and the touch information comprises touch operation and triggering time when a user triggers the downloading of the application program.
4. The application installation source tracking method of claim 3, further comprising, prior to said detecting whether a page source identification of said download page is present in said synchronized cookie data:
Uploading the synchronized cookie data, the second browser fingerprint and the second basic information to a cloud server through the application program;
the matching the first browser fingerprint, the second browser fingerprint, and the first basic information and the second basic information to obtain a matching result includes:
and sequentially matching the second browser fingerprint and the second basic information with the first browser fingerprint and the first basic information in the cloud server to obtain a matching result.
5. The application installation source tracking method according to claim 4, wherein the matching the second browser fingerprint and the first browser fingerprint to obtain a matching result includes:
extracting browser information and browser user information in the first browser fingerprint;
extracting control parameters and visitor information of the browser control in the second browser fingerprint;
comparing the browser information and the user information with the control parameters and the visitor information respectively;
and analyzing a first hierarchical relationship between the browser and the browser control according to the comparison result and the page source identification.
6. The application installation source tracking method according to claim 5, wherein the matching the first basic information and the second basic information to obtain a matching result includes:
analyzing a first user equipment mark and a first webpage IP in the first basic information;
analyzing a second user equipment mark and a second webpage IP in the second basic information;
comparing the first user equipment mark and the first webpage IP with the second user equipment mark and the second webpage IP respectively;
and analyzing a second hierarchical relationship between the two operation terminals according to the comparison result and the page source identification.
7. The application installation source tracking method according to claim 1, wherein the downloading and installing the corresponding application program according to the touch information in the first basic information includes:
determining an application download link selected in the download page according to the touch information in the first basic information;
jumping to a corresponding application market according to the application download link, and selecting an application program version meeting the equipment information in the first basic information from the application market;
And downloading the application program based on the application program version and installing the application program on the corresponding operation terminal.
8. An application installation source tracking apparatus, wherein the application installation source tracking apparatus comprises:
the recording module is used for calling a JS program in a browser to acquire tracking parameters of a downloaded page when detecting that downloading of an application program in the downloaded page is triggered, wherein the tracking parameters comprise cookie data of the downloaded page, a first browser fingerprint obtained by encryption based on browser information of the browser and first basic information of a first operation terminal for opening the downloaded page;
the installation module is used for downloading and installing a corresponding application program according to the touch information in the first basic information;
the synchronization module is used for running the application program, synchronizing cookie data of the downloaded page through a browser control on the application program, and acquiring control parameters of the browser control and second basic information of a second operation terminal running the application program;
the computing module is used for carrying out encryption processing on the control parameters according to an encryption algorithm for generating the first browser fingerprint to generate a second browser fingerprint;
The detection module is used for detecting whether the page source identification of the downloaded page exists in the synchronous cookie data;
the matching module is used for matching the first browser fingerprint with the second browser fingerprint, the first basic information and the second basic information when the page source identifier is detected to exist, so that a matching result is obtained;
and the tracking module is used for determining the specific source of the downloaded page according to the matching result and carrying out tracking and statistics operation on the downloaded page.
9. An application installation source tracking device, the application installation source tracking device comprising: the system comprises a memory and at least one processor, wherein instructions are stored in the memory, and the memory and the at least one processor are interconnected through a line;
the at least one processor invoking the instructions in the memory to cause the application installation source tracking device to perform the application installation source tracking method of any of claims 1-7.
10. A computer readable storage medium having stored thereon a computer program, wherein the computer program when executed by a processor implements the application installation source tracking method according to any of claims 1-7.
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| CN109104456A (en) * | 2018-06-07 | 2018-12-28 | 北京本邦科技股份有限公司 | A kind of user tracking based on browser fingerprint and propagating statistics analysis method |
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| CN106528657A (en) * | 2016-10-19 | 2017-03-22 | 广东欧珀移动通信有限公司 | Control method and device for browser skipping to application program |
| CN107784065A (en) * | 2017-08-17 | 2018-03-09 | 平安壹钱包电子商务有限公司 | Business datum tracking, device, computer equipment and storage medium |
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