CN111429227A - Interactive method and system for improving online shopping experience of consumers for SPU attribute set display on shopping mall list page - Google Patents
Interactive method and system for improving online shopping experience of consumers for SPU attribute set display on shopping mall list page Download PDFInfo
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Abstract
The invention relates to an interaction method and an interaction system for an SPU attribute set display of a mall list page for improving the online shopping experience of a consumer, and provides the interaction system for the SPU attribute set display of the mall list page for improving the online shopping experience of the consumer, which comprises a commodity information module for displaying an SPU, a commodity browsing module and an option display module; the view in the commodity browsing module is provided with a basic information display page and an additional information display page which can be switched to be displayed; the option display module comprises an option card capable of switching between a very brief information display mode and a thumbnail information display mode, and the option card corresponds to the view in the commodity browsing module; the basic information display page and the additional information display page are differential information displays of corresponding views; the corresponding operation method is also needed for executing the interactive system; the invention has the advantages that: the decision of the consumer is accelerated, the display strength of the selectable commodity attributes is increased, the interactive design and interface presentation of the commodity multi-dimensional attribute set display are adopted, and the user experience is improved.
Description
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of electronic commerce, in particular to an interaction method and an interaction system for SPU attribute set display on a shopping mall list page, which are used for improving the online shopping experience of consumers.
[ background of the invention ]
According to the general shopping habits of the Asian population in the past and the shopping habits of people entering the 21 st century; most consumers are more inclined to acquire more available information by browsing pictures when shopping, and meanwhile, the display mode of the commodity pictures greatly influences the attractiveness of the commodities to the consumers, which are presented by the commodities, in other words, the consumers are guided to pay further attention to specific detailed information of the commodities through the commodity pictures.
At present, most of commodity display modes provided by various large shopping platforms for consumers provide relevant information of commodities for customers through limited commodity pictures and short video display, such as Taobao, Kyoto and the like, provide corresponding picture browsing areas for the consumers on the first page of a webpage, and attach detail pages below the webpage to facilitate the consumers to browse more information; but the defect is also obvious, and the information display area of the first page or the detail page is quite limited in the amount of information which can be displayed; for goods with numerous SKUs under the SPU, such as clothing, the above-mentioned display method cannot provide a comprehensive display covering all SKUs for a user, and once the display is too much, pages are easy to be bulked and uncluttered, and the browsing interest of the consumer is reduced.
Chinese patent application CN103544639A discloses an internet shopping navigation system, comprising a central server, a picture search engine, and a client, wherein the central server is in bidirectional electrical connection with the picture search engine, the picture search engine is in bidirectional electrical connection with the client, the client comprises a commodity display module, a display interface module and a product filling module, the display interface module is connected between the commodity display module and the product filling module, the commodity display module comprises a multidimensional module and a two-dimensional display projection module, and the two-dimensional display projection module is communicated with the product filling module; the method has the advantages that the consumer can know the detailed information of the commodity to be purchased more clearly, and the probability of wrong purchase is reduced; but the internet shopping navigation system based on picture search is provided for comparing similar commodity information; and is not suitable for the quick multi-dimensional browsing of the information of the transaction commodities.
In conclusion, a need exists for a color-based display system that can promote the potential consumption desire of most consumers, increase the display strength of selectable commodity attributes, enable users to efficiently browse multiple dimensional information of the whole commodity, quickly and conveniently guide consumers to find the most satisfactory color attributes, improve the click rate and accelerate the decision of the consumers; promoting conversion of the commodity; meanwhile, the product area can be effectively divided, unnecessary visual confusion is avoided, excellent user experience is brought to the user, and the interactive method and the system for SPU attribute set display of the shopping mall list page improve the online shopping experience of the consumer are provided.
[ summary of the invention ]
The invention aims to provide a color-based display method which can promote the potential consumption desire of most consumers, increase the display strength of selectable commodity attributes, enable a user to efficiently browse multiple dimensional information of the whole commodity, quickly and conveniently guide the consumers to find the most satisfied color attributes, improve the click rate and accelerate the decision of the consumers; promoting conversion of the commodity; meanwhile, the product area can be effectively divided, unnecessary visual confusion is avoided, and the excellent user experience is brought to the user.
In order to achieve the purpose, the invention adopts the technical scheme that:
an interactive method for enhancing the SPU attribute set display of a mall list page of a consumer's online shopping experience, comprising the steps of:
s1, when the focus is in the trigger area of the commodity information module in the canvas, the tab in the option display module is switched from the extremely simple information display form to the thumbnail information display form; the triggering area of the commodity information module is an area for triggering the commodity information module to enter a to-be-browsed state, and when a focus is focused on the triggering area of the commodity information module, the current commodity information module enters the to-be-browsed state;
s2, moving a focus on the option display module, and displaying a basic information display page of a single state view corresponding to the option card under the focus in the commodity browsing module;
s3, moving the focus to a single state view area on the commodity browsing module, and directly triggering or triggering through an instruction to switch the single state view in the current commodity browsing module from a basic information display page to an additional information display page;
s4, moving the focus to the area outside the trigger area of the current commodity information module, and then restoring the current commodity information module to the initial state;
s5, after the commodity information module enters the browsing state, according to the user' S requirement, repeatedly executing any one or more steps from S2 to S4.
As a preferred technical solution, there may be a plurality of additional information display pages corresponding to a single state view, and the additional information display pages may be correspondingly and continuously triggered by an instruction to be switched to other additional information display pages.
As a preferred technical solution, the focus is a position of a cursor of a mouse, and the trigger instruction may be a single-click or double-click operation.
As a preferred technical solution, the tab in the option presentation module may be hidden, and the hidden tab may also be called.
As a preferred technical scheme, when the focus is in the trigger area of the commodity information module, the edge area of the selected commodity information module is in a highlight state, and information in a commodity information introduction area arranged at the lower end of the commodity information module is completely displayed in the highlight area.
Still another objective of the present invention is to provide a method for promoting the potential consumption desire of most consumers, increasing the exhibition strength of selectable commodity attributes, enabling the user to efficiently browse multiple dimension information of the whole commodity, quickly and conveniently guiding the consumers to find the most satisfied color attributes, improving the click rate, and accelerating the decision of the consumers; promoting conversion of the commodity; meanwhile, the product area can be effectively divided, unnecessary visual confusion is avoided, and the excellent user experience is brought to the user.
In order to achieve the purpose, the invention adopts the technical scheme that:
an interactive system for improving SPU attribute set display of a shopping mall list page of online shopping experience of consumers comprises a commodity information module, wherein the commodity information module comprises a commodity browsing module and an option display module; the commodity browsing module is a multi-state view switching display area, a plurality of single state views which can be switched and displayed are included in the commodity browsing module, and the single state views correspondingly comprise a basic information display page and an additional information display page; the option display module comprises a plurality of tabs; the tabs comprise an extremely simple information display form and a thumbnail information display form; the tabs are in one-to-one correspondence with the single state views in the commodity browsing module; the basic information display page and the additional information display page are differential information displays corresponding to the single state view; the tabs in the extremely simple information display form are in one-to-one correspondence with the tabs in the thumbnail information display form; the information display amount of the tab in the thumbnail information display form is larger than that of the tab in the minimalist information display form; the interactive system performs the interactive method of the SPU attribute set display of the mall list page to enhance the consumer's online shopping experience as recited in any one of claims 1 to 5.
As a preferred technical scheme, a canvas comprises a plurality of commodity information modules, and a single state view of the commodity browsing module in each commodity information module is displayed as a basic information display page by default.
As a preferred technical solution, the display form of the abbreviated information can be triggered to be switched to the corresponding display form of the abbreviated information; the basic information display page can be triggered to be switched to the corresponding additional information display page, and the number of the additional information display pages corresponding to the basic information display page can be multiple.
As a preferable technical scheme, a commodity information introduction area is further arranged at the lower end of the commodity information module, the commodity information introduction area can be hidden or partially hidden, and the hidden commodity information introduction area can also be called and displayed.
As a preferred technical solution, the tab in the option display module can be hidden, and the hidden tab can be called and selected.
The invention has the beneficial effects that:
aiming at the common anxiety type and the difficult-to-decide mental state in shopping in the current consumer group, the decision of the consumers is effectively accelerated, the display strength of the selectable commodity attribute is enhanced, and the interactive design and the interface presentation of the adopted commodity multi-dimensional attribute set display method greatly improve the user experience; the user can easily find, select and browse target information by the interaction method for quickly displaying the multi-dimensional attributes of the commodities through the control focus, related information is distinct in level and not interfered with each other, confusion is effectively avoided, selection obstacle mood of the consumer is reduced, and user operation experience is improved.
[ description of the drawings ]
FIG. 1 is a schematic diagram of an interaction method and system module according to the present invention.
Fig. 2 is a schematic diagram of an initial state of a mall interface according to a preferred embodiment of the present invention.
Fig. 3 is a schematic view illustrating a display form of the thumbnail tab information in a to-be-browsed state of the mall interface according to the preferred embodiment of the present invention.
Fig. 4 is a schematic diagram of switching tabs in a to-be-browsed state of a mall interface according to a preferred embodiment of the present invention.
Fig. 5 is a schematic diagram illustrating an additional information display page in a to-be-browsed state of a mall interface according to a preferred embodiment of the present invention.
Fig. 6 is a schematic diagram illustrating a hidden tab call in a to-be-browsed state of a mall interface according to a preferred embodiment of the present invention.
[ detailed description ] embodiments
The invention is further described with reference to the following examples and with reference to the accompanying drawings.
Example 1
Please refer to fig. 1; FIG. 1 is a schematic diagram of an interaction method and system module according to the present invention.
An interactive method for enhancing the SPU attribute set display of a mall list page of a consumer's online shopping experience, comprising the steps of:
s1, when the focus is in the trigger area of the commodity information module 1 in the canvas, the tab 21 in the option display module 2 is switched from the simplified information display form 211 to the abbreviated information display form 212; the triggering area of the commodity information module 1 is an area for triggering the commodity information module 1 to enter a to-be-browsed state, and when a focus is focused on the triggering area of the commodity information module 1, the current commodity information module 1 enters the to-be-browsed state;
s2, moving the focus on the option display module 2, and displaying the basic information display page 311 of the single status view 31 corresponding to the tab 21 with the focus in the product browsing module 3;
s3, moving the focus to the single status view 31 area on the product browsing module 3, and directly triggering or triggering through an instruction, so that the single status view 31 in the current product browsing module 3 is switched from the basic information display page 311 to the additional information display page 312;
s4, moving the focus to the area outside the trigger area of the current commodity information module 1, and then restoring the current commodity information module 1 to the initial state;
s5, after the merchandise information module 1 enters the browsing status, according to the user' S requirement, repeatedly executing any one or more of the steps S2 to S4.
Preferably, there are a plurality of the additional information display pages 312 corresponding to the single status view 31, and accordingly, the additional information display pages 312 can be sequentially triggered by the instruction to switch to other additional information display pages 312.
Preferably, the focus is the position of the cursor 4 of the mouse, and the trigger instruction may be a single-click operation or a double-click operation.
Preferably, the tab 21 in the option presentation module 2 can be hidden, and the hidden tab 21 can also be called.
Preferably, when the focus is in the trigger area of the commodity information module 1, the edge area of the selected commodity information module 1 is in a highlight state, and the information in the commodity information introduction area 5 arranged at the lower end of the commodity information module is completely displayed in the highlight area.
It should be noted that: the interaction method for the SPU attribute set display of the mall list page for improving the online shopping experience of the consumers is stable and quick, can effectively accelerate the decision of the consumers and increase the display strength of selectable commodity attributes aiming at the common anxiety type and the difficult-to-decide mental state during shopping in the current consumer group, and greatly improves the user experience by adopting the interaction design and interface presentation of the commodity multi-dimensional attribute set display method; the user can easily find, select and browse target information by the interaction method for quickly displaying the multi-dimensional attributes of the commodities through the control focus, related information is distinct in level and not interfered with each other, confusion is effectively avoided, selection obstacle mood of the consumer is reduced, and user operation experience is improved.
Example 2
Please refer to fig. 1 again. An interactive system for improving the SPU attribute set display of a shopping mall list page of online shopping experience of consumers comprises a commodity information module 1, wherein the commodity information module 1 comprises a commodity browsing module 3 and an option display module 2; the commodity browsing module 3 is a multi-state view switching display area, which includes a plurality of single state views 31 (not shown) for switching display, and the single state views 31 (not shown) further include a basic information display page 311 and an additional information display page 312; the option display module 2 comprises a plurality of tabs 21 (not shown in the figure); the tab 21 (not shown in the figure) includes a minimalist information display form 211, a thumbnail information display form 212; the tabs 21 (not shown) are in one-to-one correspondence with the single status views 31 (not shown) in the product browsing module 3; the basic information display page 311 and the additional information display page 312 are differential information displays corresponding to the single status view 31; the tabs 211 in the abbreviated information display form 211 are in a one-to-one correspondence with the tabs 21 (not shown in the figure) in the abbreviated information display form 212; the information display amount of the tab 21 in the thumbnail information display form 212 is larger than that of the tab 21 (not shown in the figure) in the minimalist information display form 211; the interactive system performs the interactive method of the SPU attribute set display of the mall list page to enhance the consumer's online shopping experience as recited in any one of claims 1 to 5.
Preferably, the canvas includes a plurality of the merchandise information modules 1, and a single state view 31 (not shown) of the merchandise browsing module 3 in the merchandise information module 1 is displayed as a basic information display page 311 by default.
Preferably, the abbreviated information display form 211 can be triggered to switch to the corresponding abbreviated information display form 212; the basic information display page 311 may be triggered to switch to the corresponding additional information display page 312, and there may be a plurality of additional information display pages 312 corresponding to the basic information display page 311.
Preferably, the lower end of the commodity information module 1 is further provided with a commodity information introduction area 5, the commodity information introduction area 5 can be hidden or partially hidden, and the hidden commodity information introduction area 5 can also be called and displayed.
Preferably, the tab 21 (not shown) in the option display module 2 can be hidden, and the hidden tab 21 can be called to be selected.
It should be noted that: the tabs 21 (not shown in the figure) in the option display module 2 correspond to the single state views 31 (not shown in the figure) in the commodity browsing module 3 one by one, so that a user can browse information which is interested by the user by switching different tabs 21 (not shown in the figure) according to the needs of the user, and the situation of information confusion is effectively avoided; the single state view 31 (not shown in the figure) comprises a basic information display page 311 and an additional information display page 312, wherein the additional information display page 312 is used for displaying the information which is different from the basic information display page 311, so that a user can know commodity SKU information from multiple angles more perfectly, and the user experience is greatly enriched; the tab 21 (not shown in the figure) includes an abbreviated information display form 211 and an abbreviated information display form 212 which can be switched, the abbreviated information display form 211 can effectively reduce the resource occupation area of the commodity information module 1, and is beneficial to the tidiness and beauty of initial information, and the abbreviated information display form 212 can be in a to-be-browsed state, so that a user can directly know the general information of a commodity SKU through the tab, the user can directly browse interested parts, and the use experience of the user is further increased; its lower extreme of commodity information module 1 still is equipped with commodity information introduction area 5, commodity information introduction area 5 can be hidden or local hiding, and also can be called the demonstration by the commodity information introduction area of hiding, commodity information module 1 can provide the introduction of characters for the commodity, commodity information introduction area 5 can be hidden or local hiding do benefit to under the initial condition in the canvas commercial information module 1's typesetting.
Example 3
Please refer to fig. 2; fig. 2 is a schematic diagram of an initial state of a mall interface according to a preferred embodiment of the present invention.
The commodity information module 1 is used for displaying commodity SPU information, such as a style of clothing, the upper part of the commodity information module is the commodity browsing module 31, the commodity browsing module 3 is a multi-state view switching display area, and a plurality of single-state views 31 capable of being switched and displayed are included in the commodity browsing module, and the single-state views 31 are commodity SKU information display views, such as: the color, size of the garment;
the single status view 31 includes a base information display page 311, an additional information display page 312; the basic information display page 311 is a characteristic information diagram of a commodity SKU, such as a front view of a garment; the additional information display page 312 is used for displaying the distinctive information from the basic information display page 311, such as a back view of a garment;
the commodity information module 1 is arranged at the middle position thereof as the option display module 2, the option display module 2 comprises a plurality of selectable tabs 21, and the tabs 21 are in one-to-one correspondence with the single state views 31 in the commodity information module 1; the tab 21 comprises a very brief information display form 211 and a thumbnail information display form 212, wherein the very brief information display form 211 is used for simplified display of main distinguishing features of the commodity, such as dots or circular ring symbols only representing clothes colors; the thumbnail information display form 212 is used for displaying a thumbnail version of the SKU information of the merchandise, such as a thumbnail version of the basic information display page 311 of the single status view 31;
the bottom layer of the commodity information module 1 is a commodity information introduction area 5 which is used for filling related introduction and other additional information about commodities, such as names and prices of clothes; the commodity information introduction area 5 can be hidden or partially hidden, and the hidden commodity information introduction area can also be called and displayed;
please refer to fig. 2 again. In the initial state:
in a canvas, a plurality of commodity information modules 1 are arranged in order, and information in the commodity browsing module is displayed as a basic information display page (I-I) of a single state view (I) corresponding to a first cis-position option card (I) in the option display module; the option card in the option display module is in a simple information display form; the commodity introduction information part in the commodity information introduction area is hidden.
Please refer to fig. 3; fig. 3 is a schematic view illustrating a display form of the thumbnail tab information in a to-be-browsed state of the mall interface according to the preferred embodiment of the present invention.
S1, moving the mouse cursor 4 to the trigger area of the commodity information module 1, and the commodity information module 1 enters the to-be-browsed state:
the area occupied by the commodity information module 1 is enlarged and displayed in the visual area; the option display module 2 switches the option card 21 from the simple information display form 211 to the thumbnail information display form 212, and the scroll buttons appear on both sides of the option display module 2 for calling and selecting the hidden option card 21; the information in the commodity information introduction area 5 is completely displayed in the visual area; the edge boundary of the selected commodity information module 1 is in a highlight state;
please refer to fig. 4; fig. 4 is a schematic diagram of switching tabs in a to-be-browsed state of a mall interface according to a preferred embodiment of the present invention.
S2, moving the mouse cursor 4 to the area where the tab (II) on the option display module 2 is located, and displaying the basic information display page (II-I) of the single state view (II) corresponding to the tab (II) in the commodity browsing module 3;
referring to fig. 5 and fig. 6, fig. 5 is a schematic diagram illustrating an additional information display page in a to-be-browsed state of a mall interface according to a preferred embodiment of the present invention; fig. 6 is a schematic diagram illustrating a hidden tab call in a to-be-browsed state of a mall interface according to a preferred embodiment of the present invention.
S3, moving the mouse cursor 4 into the single state view area (II), wherein the single state view area (II) is directly switched from the basic information display page (II-I) to the additional information display page (II-II); moving the mouse cursor 4 into the option card (II) again to restore the additional information display page (II-II) to the basic information display page (II-I); moving a mouse cursor 4 to a scroll button and triggering, calling and displaying a hidden tab (VI), browsing a single state View (VI) corresponding to the hidden tab (VI), and executing corresponding interactive operation;
please refer to fig. 2 again.
S4, moving the mouse cursor 4 to an area outside the trigger area of the product information module 1, and then the product information module 1 is restored to the initial state.
S5, after the merchandise information module 1 enters the browsing status, according to the user' S requirement, repeatedly executing any one or more of the steps S2 to S4.
It should be noted that: the invention can promote the potential consumption desire of most consumers, efficiently browse the information of each dimension visual angle of the whole commodity, such as the front and back of clothes, quickly and conveniently guide the consumers to find the most satisfied color attribute, and improve the click rate; promoting conversion of the commodity; meanwhile, product areas can be effectively divided, unnecessary visual confusion is avoided, and a user has good user experience.
It will be understood by those skilled in the art that all or part of the steps of implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing associated hardware, and the program may be stored in a computer-readable storage medium, where the storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and additions can be made without departing from the principle of the present invention, and these should also be considered as the protection scope of the present invention.
Claims (10)
1. An interactive method for enhancing the SPU attribute set display of a mall list page of a consumer's online shopping experience, comprising the steps of:
s1, when the focus is in the trigger area of the commodity information module in the canvas, the tab in the option display module is switched from the extremely simple information display form to the thumbnail information display form; the triggering area of the commodity information module is an area for triggering the commodity information module to enter a to-be-browsed state, and when a focus is focused on the triggering area of the commodity information module, the current commodity information module enters the to-be-browsed state;
s2, moving a focus on the option display module, and displaying a basic information display page of a single state view corresponding to the option card under the focus in the commodity browsing module;
s3, moving the focus to a single state view area on the commodity browsing module, and directly triggering or triggering through an instruction to switch the single state view in the current commodity browsing module from a basic information display page to an additional information display page;
s4, moving the focus to the area outside the trigger area of the current commodity information module, and then restoring the current commodity information module to the initial state;
s5, after the commodity information module enters the browsing state, according to the user' S requirement, repeatedly executing any one or more steps from S2 to S4.
2. The interactive method for improving the SPU attribute set display of a shopping mall list page in a consumer's online shopping experience as claimed in claim 6, wherein there are a plurality of said additional information display pages corresponding to a single status view, and they can be triggered continuously by commands to switch to other additional information display pages.
3. The interactive method for improving the SPU attribute set display in a shopping mall list page of a consumer's online shopping experience as recited in claim 6, wherein said focus is on the position of the cursor of the mouse, and said trigger command can be a single-click or double-click operation.
4. The interactive method for improving the SPU attribute set display in a mall list page of a consumer's online shopping experience as recited in claim 6, wherein said option exposure module has a hidden tab therein and the hidden tab is also called.
5. The interactive method for improving the SPU attribute set display in a shopping mall list page as claimed in claim 6 wherein when the focus is within the trigger area of a commodity information module, the edge area of the selected commodity information module is highlighted, and the information in the commodity information introduction area provided at the bottom of the selected commodity information module is completely displayed in the highlighted area.
6. An interactive system for improving SPU attribute set display of a shopping mall list page of online shopping experience of consumers is characterized by comprising a commodity information module, wherein the commodity information module comprises a commodity browsing module and an option display module; the commodity browsing module is a multi-state view switching display area, a plurality of single state views which can be switched and displayed are included in the commodity browsing module, and the single state views correspondingly comprise a basic information display page and an additional information display page; the option display module comprises a plurality of tabs; the tabs comprise an extremely simple information display form and a thumbnail information display form; the tabs are in one-to-one correspondence with the single state views in the commodity browsing module; the basic information display page and the additional information display page are differential information displays corresponding to the single state view; the tabs in the extremely simple information display form are in one-to-one correspondence with the tabs in the thumbnail information display form; the information display amount of the tab in the thumbnail information display form is larger than that of the tab in the minimalist information display form; the interactive system performs the interactive method of the SPU attribute set display of the mall list page to enhance the consumer's online shopping experience as recited in any one of claims 1 to 5.
7. The interactive system for improving the SPU attribute set display in a mall list page of a consumer's online shopping experience as claimed in claim 6, wherein a plurality of said goods information modules are included in a canvas, and said goods browsing module in said goods information modules is displayed as a basic information display page in a single state view by default.
8. The interactive system for improving the SPU attribute set display of a shopping mall list page in a consumer's online shopping experience as claimed in claim 6, wherein said minimal information presentation form can be triggered to switch to a corresponding said abbreviated information presentation form; the basic information display page can be triggered to be switched to the corresponding additional information display page, and the number of the additional information display pages corresponding to the basic information display page can be multiple.
9. The interactive system for improving the SPU attribute set display of a mall list page of a consumer online shopping experience as claimed in claim 6, wherein said commodity information module is further provided with a commodity information introduction area at the lower end thereof, said commodity information introduction area can be hidden or partially hidden, and the hidden commodity information introduction area can also be called for display.
10. The interactive system for improving the SPU attribute set display in a shopping mall list page of a consumer's online shopping experience as claimed in claim 6, wherein said option showing module has a hidden tab therein, and said hidden tab can be called to be selected.
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Application publication date: 20200717 |