CN111369305A - Media delivery method based on cash register and related hardware - Google Patents

Media delivery method based on cash register and related hardware Download PDF

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Publication number
CN111369305A
CN111369305A CN202010462251.7A CN202010462251A CN111369305A CN 111369305 A CN111369305 A CN 111369305A CN 202010462251 A CN202010462251 A CN 202010462251A CN 111369305 A CN111369305 A CN 111369305A
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Prior art keywords
cash register
media information
media
register device
electronic payment
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赵鹏飞
马郡
周亮
江璇
林述民
郭雷
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Alipay Hangzhou Information Technology Co Ltd
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Alipay Hangzhou Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07GREGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00Cash registers

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  • Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

The embodiment of the specification provides a media delivery method based on a cash register device and related hardware. The media delivery method comprises the following steps: the cashier device of the server puts in target media information specified by a media putting agreement based on the media putting agreement between the server and the provider. The supplier acquires the reach data of the target media information provided by the electronic payment platform on the cash register device. And the supplier determines the resource allocation data of the server based on the differentiation parameters specified by the media delivery protocol and the reach data of the target media information on the cash register device.

Description

Media delivery method based on cash register and related hardware
Technical Field
The present document relates to the field of data processing technologies, and in particular, to a media delivery method based on a cash register and related hardware.
Background
With the popularization of mobile payment, more and more merchants set cash register devices to provide self-service payment for consumers. At present, a commercial mode that a supplier and a cooperative merchant cooperate and are distributed is still on line, and a cash register of the merchant has the popularization capability with high popularization rate, so that the cash register is an ideal medium for information popularization.
Therefore, how to realize online media delivery by using a cash register device and create the value of both a supplier and a merchant is a problem which needs to be solved urgently at present.
Disclosure of Invention
The embodiments of the present specification aim to provide a media delivery method based on a cash register device and related hardware, which can implement cooperation and lubrication between a merchant and a supplier on line, and create a change capability for the cash register device.
In order to achieve the above object, the embodiments of the present specification are implemented as follows:
in a first aspect, a media delivery method based on a cash register device is provided, which includes:
the cashier device of the server puts in target media information specified by a media putting protocol based on the media putting protocol between the server and a provider;
the supplier acquires the reach data of the target media information provided by the electronic payment platform on the cash register device;
and the supplier determines the resource allocation data of the server based on the differentiation parameters specified by the media delivery protocol and the reach data of the target media information on the cash register device.
In a second aspect, a cash register device is provided, the cash register device belongs to a server side, and includes:
the media delivery signing module is used for delivering target media information specified by a media delivery protocol based on the media delivery protocol signed by a server and a supplier;
and the media distribution determining module is used for determining the resource distribution data of the service party based on the distribution parameters specified by the media delivery protocol and the reach data of the target media information on the cash register device.
In a third aspect, a media delivery system is provided, comprising: a cashier device of the server and a provider device of the provider; wherein the content of the first and second substances,
the cashier device puts in target media information specified by a media putting protocol based on the media putting protocol between the server and the provider;
and the supplier equipment determines the resource allocation data of the server based on the differentiation parameters specified by the media delivery protocol and the reach data of the target media information on the cash register equipment.
In a fourth aspect, an electronic device is provided comprising: a memory, a processor, and a computer program stored on the memory and executable on the processor, the computer program being executed by the processor to:
target media information specified by a media delivery protocol is delivered based on the media delivery protocol signed by a server and a provider;
and determining resource allocation data of the service party based on the differentiation parameters specified by the media delivery protocol and the reaching data of the target media information on the cash register device.
In a fifth aspect, a computer-readable storage medium is provided, having stored thereon a computer program which, when executed by a processor, performs the steps of:
target media information specified by a media delivery protocol is delivered based on the media delivery protocol signed by a server and a provider;
and determining resource allocation data of the service party based on the differentiation parameters specified by the media delivery protocol and the reaching data of the target media information on the cash register device.
In the solution of the embodiment of the present specification, a service party may use its cash register device as a media exhibition booth, so as to launch media information according to a media launching protocol contracted with a provider. For the supplier, the resource allocation data obtained by the cash register device can be determined by the benefit perception capability of the electronic payment platform on the media information put on the cash register device, so that more benefits are created for the server and the supplier.
Drawings
In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the embodiments of the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative efforts.
Fig. 1 is a flowchart of a media delivery method based on a cash register device according to an embodiment of the present disclosure.
Fig. 2 is an application schematic diagram of a media delivery method based on a cash register device according to an embodiment of the present disclosure.
Fig. 3 is a schematic structural diagram of a cash register device provided in an embodiment of the present specification.
Fig. 4 is a schematic structural diagram of a media delivery system according to an embodiment of the present disclosure.
Fig. 5 is a schematic structural diagram of an electronic device provided in an embodiment of this specification.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present specification, and not all of the embodiments. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step should fall within the scope of protection of the present specification.
As mentioned above, at present, the business model of supply and merchants cooperation and distribution is still on line, the promotion investment is high, the time is centralized, and consumers need to pay a large cost to participate interactively. With the popularization of mobile payment, more and more merchants configure cash register devices to provide self-service payment for consumers. These cash register devices have display functions and inherently have a high popularization rate of popularization capability, and thus are ideal media for information popularization. Therefore, the media delivery scheme based on the cash register device is provided, and cooperation and lubrication of merchants and suppliers can be achieved on line.
Fig. 1 is a flowchart of a media delivery method based on a cash register device according to an embodiment of the present specification. The method shown in fig. 1 may be performed by a corresponding apparatus, comprising:
s102, the cashier device of the server puts in target media information specified by a media putting protocol based on the media putting protocol between the server and the provider.
The service party may include, but is not limited to, the merchant described above, and the service party is not specifically limited herein. In this embodiment of the present specification, the media delivery agreement may be made by the service party signing with the provider through an electronic payment platform corresponding to an electronic branch function of the cash register device. That is, the electronic payment platform acts as an intermediary between the merchant and the provider. The supplier issues the media delivery service to the electronic payment platform, and the service party with the cash register device can apply the electronic payment platform for signing a contract with the supplier for the media delivery service.
And S104, the supplier acquires the reach data of the target media information provided by the electronic payment platform on the cash register device.
Wherein the reach data may include, but is not limited to: the target media information corresponds to click stream data of the cash register device and/or the target media information corresponds to electronic payment data of the cash register device. That is, this step may determine the profit generated by the target media information at the cash register device based on the realized click and realized sales of the target media information at the cash register device.
And S106, the supplier determines the resource allocation data of the server based on the differentiation parameters specified by the media delivery protocol and the reach data of the target media information on the cash register.
It should be understood that the resource allocation data described herein may refer to, but is not limited to, commission return data from a provider to a service using a cash register device for media information delivery. The reflection data may be the amount of the distributed media information delivery, or may be replaced by other manners, depending on the media delivery movie specifically signed up by the service provider and the provider, which is not limited in this embodiment of the present specification.
Specifically, in this step, the supplier may, when the server satisfies the resource allocation condition, credit the amount corresponding to the resource allocation data that has not been settled by the server to the server. For example, when the accumulated time of the cashier device fulfilling the media delivery agreement reaches a preset time and/or the accumulated time of the cashier device fulfilling the media delivery agreement reaches a preset delivery number, the settlement is performed in a unified way.
Based on the media delivery method of the embodiment of the description, the service party can use the cash register of the service party as a media exhibition position to deliver the media information according to the media delivery protocol signed with the supplier. For the supplier, the resource allocation data obtained by the cash register device can be determined by the benefit perception capability of the electronic payment platform on the media information put on the cash register device, so that more benefits are created for the server and the supplier.
Specifically, the cash register device of the embodiment of the present specification has an electronic payment function. Referring to fig. 2, a provider may publish target media information on an electronic payment platform corresponding to an electronic payment function. Then, the server side can sign up a media delivery agreement about the target media information with the supplier side based on the electronic payment platform, and deliver the media on the cash register device. In subsequent processes, the electronic payment platform provides the supplier with the reach data of the target media information on the cash register device (for example, the electronic payment data of the target media information on the cash register device) by using the self-ability. And the supplier calculates the resource allocation data of the server according to the data of the touch, and transfers the amount of the resource allocation data which is not settled by the server to an account registered by the server on the electronic payment platform when the resource allocation condition is met, so that the server draws the income through the electronic payment platform.
In addition, current electronic payment platforms also record user portraits of accounts. In practical applications, when a payment user initiates an electronic payment process using a cash register device, the electronic payment platform may perform account identification on the payment user based on an account verification process that needs to be performed for the electronic payment. Once the identification is successful, the user representation of the payment user can be matched from the user representation database. The embodiment of the specification can perform personalized media information delivery on the payment user who sends the service provided by the cash register device by means of the user portrait of the payment user provided by the electronic payment platform.
The media delivery method according to the embodiment of the present disclosure is described below by taking an application scenario in which an electronic payment platform is used as an intermediate channel.
In this application scenario, the cashier device of the service party may use the electronic payment interface when executing the electronic payment process and/or the idle standby interface to deliver the media information.
Aiming at the condition of releasing the media information by utilizing the electronic payment interface:
when the payment user executes the electronic payment process based on the cash register device, the electronic payment platform determines that the payment user registers an account in the electronic payment platform based on account verification required by the electronic payment process, and calls a user portrait of the payment user from the background database.
If the cashier device locally stores the media information set agreed by the media delivery protocol in advance, the electronic payment platform can provide the user portrait of the payment user to the cashier device, or the media type which is in accordance with the user portrait of the payment user. The cash register device screens out first target media information matched with the payment user from a local media information set according to the user portrait or the media type of the payment user, and displays the first target media information in an electronic payment interface through a network.
If the media information set agreed by the media delivery agreement lock is not locally stored in the cashier device, the electronic payment platform side directly screens out first target media information matched with the payment user from the media information set agreed by the media delivery agreement according to the user portrait of the payment user, and a link component of the first target media information is implanted into an electronic payment interface of the cashier device through a network.
Aiming at the condition of delivering media information by using a standby interface:
the cashier device with the face payment function can start the face payment function in advance to scan and acquire the face image of the payment user when detecting that the payment user approaches the cashier device through a sensor of the cashier device (the detection mode is not specifically limited in the text), and the cashier device does not enter an electronic payment process. And then, the cash register device sends the face image to the electronic payment platform, the electronic payment platform performs account verification based on the face image, determines that the payment user registers an account in the electronic payment platform, and calls a user portrait of the payment user from a background database.
Similarly, if the cashier device locally stores the media information set agreed by the media delivery protocol in advance, the electronic payment platform may provide the user portrait of the payment user to the cashier device, or the media type according with the user portrait of the payment user. And the cash register device screens second target media information matched with the payment user from the local media information set according to the user portrait or the media type of the payment user, and displays the second target media information in the standby interface through the network.
If the media information set agreed by the media delivery agreement lock is not locally stored in the cashier device, the electronic payment platform side directly screens out the first target media information matched with the payment user from the media information set agreed by the media delivery agreement according to the user portrait of the payment user, and the link information of the second target media information is implanted into a standby interface of the cashier device through a network.
Based on the design, when the payment user is close to the cash register device, the cash register device can realize accurate media information delivery as long as the face image of the payment user can be scanned. If the cash register device does not scan the effective face image, a target media information can be selected from the media information set specified by the media delivery protocol for fuzzy delivery based on a certain strategy (such as round order, random, etc.). When the payment user uses the cash register device to carry out electronic payment, the accurate media information delivery is realized based on account verification information provided by the payment user during the electronic payment.
To sum up, the media delivery method in the embodiments of the present specification provides an online media delivery service with a high conversion rate for a provider, and realizes a large-scale media access by means of cash registers distributed in a large amount; for a service party, the change potential of the cash register is fully excavated, and more revenue can be created; for users, valuable information can be obtained through the personalized media delivery service, and better use experience is achieved.
The above is a description of the method of the embodiments of the present specification. It will be appreciated that appropriate modifications may be made without departing from the principles outlined herein, and such modifications are intended to be included within the scope of the embodiments herein.
Corresponding to the media delivery method, the embodiment of the specification further provides a cash register device. Fig. 3 is a block diagram of a cash register device 300 according to an embodiment of the present disclosure, including:
the media delivery signing module 310 delivers the target media information specified by the media delivery protocol based on the media delivery protocol signed by the service provider and the provider.
The media distribution determining module 320 determines the resource allocation data of the service party based on the distribution parameters specified by the media delivery protocol and the reach data of the target media information on the cash register device.
It should be appreciated that the resource allocation data determined by the media wetting determination module 320 may assist the service in data reconciliation with the provider.
The cash register device in the embodiment of the present description may be used as a media exhibition booth, and performs media information delivery according to a media delivery agreement with a supplier. Meanwhile, according to the data of the media information in the cash register, the data are distributed with the supplier, the change ability is realized, and more benefits can be created for the affiliated service party.
Optionally, the media delivery agreement is made by the service party with the provider through an electronic payment platform corresponding to an electronic payment function of the cash register device.
Optionally, the reach data of the media information corresponding to the cash register device includes click stream data of the target media information corresponding to the cash register device and/or electronic payment data of the target media information corresponding to the cash register device.
Optionally, the target media information includes first target media information for delivery in an electronic payment interface of a cash register device; the first target media information is obtained by intensively screening the user portrait of the payment user obtained by the account verification of the electronic payment platform from the media information specified by the media delivery protocol when the payment user executes the electronic payment process based on the cash register device, wherein the electronic payment platform records the corresponding relationship between the account and the user portrait.
Optionally, the cash register device has a face payment function, and the target media information further includes second target media information for delivery in a standby interface of the cash register device; the second target media information is obtained by starting a face payment function to obtain a face image of the payment user when the cash register device detects that the payment user is close to the cash register device, providing the face image of the payment user to the electronic payment platform, and performing account verification on the electronic payment platform based on the face image of the payment user, wherein the electronic payment platform records a corresponding relationship between an account and a user portrait.
In addition, it should be noted that the embodiment of the present specification does not specifically limit the manner in which the cashier device acquires the target media information. The targeted media information delivered by a checkout device may be stored locally at the checkout device or provided to the checkout device by the electronic payment platform when the checkout device requires delivery.
Obviously, the steps of the media delivery method shown in fig. 1 corresponding to the cash register device side can be implemented by the cash register device in the embodiment of the present specification. Since the principle is the same, the detailed description is omitted here.
Corresponding to the media delivery method, an embodiment of the present specification further provides a media delivery system. Fig. 4 is a block diagram of a media delivery system 400 according to an embodiment of the present description, including: a service-side cash register device 410 and a provider-side provider device 420. Wherein:
the cashier device 410 puts in a media putting agreement between the service party and the supply party, and puts in target media information specified by the media putting agreement. The media delivery protocol is signed by the service party and the supplier through an electronic payment platform corresponding to the electronic payment function of the cash register device.
The supplier device 420 acquires the reach data of the target media information provided by the electronic payment platform on the cash register device 410, so as to determine the resource allocation data of the service party based on the differentiation parameters specified by the media delivery protocol and the reach data of the target media information on the cash register device 410. For example, the supplier device 420 may determine the amount of the server based on click stream data of the cash register device corresponding to the target media information and/or electronic payment data (i.e., the aforementioned reach data) of the cash register device corresponding to the target media information.
Based on the media delivery system of the embodiment of the present specification, a service party may use its cash register device as a media exhibition booth to deliver media information according to a media delivery protocol contracted with a provider. For the supplier, the resource allocation data obtained by the cash register device can be determined by the benefit perception capability of the electronic payment platform on the media information put on the cash register device, so that more benefits are created for the server and the supplier.
It should be understood that the supplier device 420 of the embodiment of the present specification may, when the server side satisfies the resource allocation condition, credit the amount corresponding to the resource allocation data that has not been settled by the server side to the server side. For example, when the media delivery agreement fulfilled by the cashier device reaches a preset duration, and/or the cashier device fulfills the media delivery agreement and reaches a preset delivery number, the amount corresponding to the resource allocation data that has not been settled by the service provider is paid to the service provider. In addition, the supplier device 420 may transfer the amount of money corresponding to the resource allocation data that has not been settled by the service provider to an account registered by the service provider on the electronic payment platform when the service provider satisfies the resource allocation condition.
Optionally, in the media delivery system 400 of the illustrated embodiment, the cashier device 410 of the service party may deliver the media information by using an electronic payment interface when performing an electronic payment process and/or a standby interface when idle.
The target media information comprises first target media information used for being released in an electronic payment interface of the cash register device;
assume that the targeted media information includes first targeted media information for placement in an electronic payment interface of a cash register device. The first target media information is obtained by intensively screening the user portrait of the payment user obtained by the account verification of the electronic payment platform from the media information specified by the media delivery protocol when the payment user executes the electronic payment process based on the cash register device, wherein the electronic payment platform records the corresponding relationship between the account and the user portrait.
Assuming that the cash register device has a face payment function, the target media information further comprises second target media information for being released in a standby interface of the cash register device; the second target media information is obtained by the cash register device starting a face payment function to obtain a face image of the payment user when the payment user is detected to be close to the cash register device, providing the face image of the payment user to the electronic payment platform, and performing account verification by the electronic payment platform based on the face image of the payment user, wherein the electronic payment platform records a corresponding relationship between an account and a user portrait.
In addition, it should be noted that the embodiment of the present specification does not specifically limit the manner in which the cashier device acquires the target media information. The targeted media information delivered by a checkout device may be stored locally at the checkout device or provided to the checkout device by the electronic payment platform when the checkout device requires delivery.
Obviously, the media delivery system of the embodiment of the present specification can be used as the execution subject of the media delivery method shown in fig. 1, and thus can implement the functions of the media delivery method implemented in fig. 1 and fig. 2. Since the principle is the same, the detailed description is omitted here.
Fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present specification. Referring to fig. 5, at a hardware level, the electronic device includes a processor, and optionally further includes an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory, such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.
The processor, the network interface, and the memory may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (peripheral component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 5, but this does not indicate only one bus or one type of bus.
And the memory is used for storing programs. In particular, the program may include program code comprising computer operating instructions. The memory may include both memory and non-volatile storage and provides instructions and data to the processor.
The processor reads a corresponding computer program from the nonvolatile memory into the memory and then runs the computer program to form the cash register device on a logic level. The processor is used for executing the program stored in the memory and is specifically used for executing the following operations:
and releasing target media information specified by the media release agreement based on the media release agreement contracted by the server and the provider.
And determining resource allocation data of the service party based on the differentiation parameters specified by the media delivery protocol and the reaching data of the target media information on the cash register device.
The electronic device in the embodiment of the present description may use a cash register of a service party as a media exhibition position to perform media information delivery according to a media delivery protocol contracted with a provider. For the supplier, the resource allocation data obtained by the cash register device can be determined by the benefit perception capability of the electronic payment platform on the media information put on the cash register device, so that more benefits are created for the server and the supplier.
The media delivery method disclosed in the embodiment of fig. 1 in this specification may be implemented in or by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components. The various methods, steps and logic blocks disclosed in the embodiments of the present specification may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the embodiments of the present specification may be embodied directly in a hardware decoding processor, or in a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.
It should be understood that the electronic device in the embodiments of this specification may implement the functions of the cash register device in the embodiments shown in fig. 1 and fig. 2, which are not described herein again.
Of course, besides the software implementation, the electronic device in this specification does not exclude other implementations, such as logic devices or a combination of software and hardware, and the like, that is, the execution subject of the following processing flow is not limited to each logic unit, and may also be hardware or logic devices.
Furthermore, the present specification embodiments also propose a computer-readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a portable electronic device comprising a plurality of application programs, are capable of causing the portable electronic device to perform the method of the embodiment shown in fig. 1, and in particular to perform the following method:
and releasing target media information specified by the media release agreement based on the media release agreement contracted by the server and the provider.
And determining resource allocation data of the service party based on the differentiation parameters specified by the media delivery protocol and the reaching data of the target media information on the cash register device.
It should be understood that the above instructions, when executed by the portable electronic device including a plurality of application programs, can enable the cash register device described above to implement the functions of the embodiment shown in fig. 1, and will not be described in detail herein.
As will be appreciated by one skilled in the art, embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, the description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The above description is only an example of the present specification, and is not intended to limit the present specification. Various modifications and alterations to this description will become apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present specification should be included in the scope of the claims of the present specification. Moreover, all other embodiments obtained by a person skilled in the art without making any inventive step shall fall within the scope of protection of this document.

Claims (12)

1. A media delivery method based on a cash register device comprises the following steps:
the cashier device of the server puts in target media information specified by a media putting protocol based on the media putting protocol between the server and a provider;
the supplier acquires the reach data of the target media information provided by the electronic payment platform on the cash register device;
and the supplier determines the resource allocation data of the server based on the differentiation parameters specified by the media delivery protocol and the reach data of the target media information on the cash register device.
2. The method of claim 1, the media placement agreement being signed up by the facilitator with the vendor through the electronic payment platform.
3. The method of claim 1, wherein the first and second light sources are selected from the group consisting of,
the touch data of the media information corresponding to the cash register device comprises click stream data of the target media information corresponding to the cash register device and/or electronic payment data of the target media information corresponding to the cash register device.
4. The method of claim 3, wherein the first and second light sources are selected from the group consisting of,
the target media information comprises first target media information used for being released in an electronic payment interface of the cash register device;
the first target media information is obtained by intensively screening the user portrait of the payment user obtained by the account verification of the electronic payment platform from the media information specified by the media delivery protocol when the payment user executes the electronic payment process based on the cash register device, wherein the electronic payment platform records the corresponding relationship between the account and the user portrait.
5. The method of claim 3, wherein the first and second light sources are selected from the group consisting of,
the cashier equipment has a face payment function, and the target media information also comprises second target media information which is used for being put in a standby interface of the cashier equipment;
the second target media information is obtained by starting a face payment function to obtain a face image of the payment user when the cash register device detects that the payment user is close to the cash register device, providing the face image of the payment user to the electronic payment platform, and performing account verification on the electronic payment platform based on the face image of the payment user, wherein the electronic payment platform records a corresponding relationship between an account and a user portrait.
6. The method of any of claims 1-5, further comprising:
and when the service party meets the resource allocation condition, the supplier transfers the amount of money corresponding to the resource allocation data which is not settled by the service party to an account registered by the service party on the electronic payment platform.
7. The method of claim 6, wherein the first and second light sources are selected from the group consisting of,
the resource allocation condition includes at least one of:
the cashier device fulfills the media delivery protocol for a preset time;
and the cashier device fulfills the media delivery protocol for a preset delivery time.
8. The method of any of claims 1-5, further comprising:
the target media information released by the cash register device is stored locally on the cash register device, or is provided to the cash register device by the electronic payment platform when the cash register device needs to be released.
9. A cash register apparatus, the cash register apparatus belonging to a server side, comprising:
the media delivery signing module is used for delivering target media information specified by a media delivery protocol based on the media delivery protocol signed by a server and a supplier;
and the media distribution determining module is used for determining the resource distribution data of the service party based on the distribution parameters specified by the media delivery protocol and the reach data of the target media information on the cash register device.
10. A media delivery system, comprising: a cashier device of the server and a provider device of the provider; wherein the content of the first and second substances,
the cashier device puts in target media information specified by a media putting protocol based on the media putting protocol between the server and the provider;
the supplier device acquires the reach data of the target media information on the cash register device, which is provided by the electronic payment platform, so as to determine the resource allocation data of the server based on the differentiation parameters specified by the media delivery protocol and the reach data of the target media information on the cash register device.
11. An electronic device includes: a memory, a processor, and a computer program stored on the memory and executable on the processor, the computer program being executed by the processor to:
target media information specified by a media delivery protocol is delivered based on the media delivery protocol signed by a server and a provider;
and determining resource allocation data of the service party based on the differentiation parameters specified by the media delivery protocol and the reaching data of the target media information on the cash register device.
12. A computer-readable storage medium having a computer program stored thereon, which when executed by a processor, performs the steps of:
target media information specified by a media delivery protocol is delivered based on the media delivery protocol signed by a server and a provider;
and determining resource allocation data of the service party based on the differentiation parameters specified by the media delivery protocol and the reaching data of the target media information on the cash register device.
CN202010462251.7A 2020-05-27 2020-05-27 Media delivery method based on cash register and related hardware Pending CN111369305A (en)

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