CN111339417A - Information pushing method and device and server - Google Patents
Information pushing method and device and server Download PDFInfo
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- CN111339417A CN111339417A CN202010117954.6A CN202010117954A CN111339417A CN 111339417 A CN111339417 A CN 111339417A CN 202010117954 A CN202010117954 A CN 202010117954A CN 111339417 A CN111339417 A CN 111339417A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- G06F16/951—Indexing; Web crawling techniques
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Abstract
The invention discloses an information pushing method, an information pushing device and a server, wherein the method comprises the following steps: when a login request sent by a client is received, sending a response to the client, and detecting whether a user logs in for a non-first time; if the login is not the first login, acquiring historical access data and historical behavior data of the user; determining the content of interest of the user according to the historical access data and the historical behavior data of the user; and pushing the content which is interested by the user in the forum to the user. The technical scheme of the embodiment of the invention can realize that: the method comprises the steps of determining the content of interest of a user by acquiring historical access data and historical behavior data of the user, determining the content of interest of the user in a forum according to the content of interest of the user, and pushing the content of interest of the user in the forum to the user.
Description
Technical Field
The present invention relates to the field of information processing technologies, and in particular, to an information pushing method, an information pushing apparatus, and a server.
Background
With the development of internet technology, people browse forums of some applications, such as some truck family forums or logistics forums, through clients installed on terminals, and publish some topics or comment some topics on the forums. In order to provide the user experience of using such a client, the client may push some content published in the forum to the user, so that the user may enter the forum and interact with the user of the application program corresponding to the forum in the forum, and hopefully improve the user utilization of the client. However, most forums pushed by users at present only push some hot forums, which are not necessarily information that users want to pay attention to, and cannot meet the real needs of users.
Disclosure of Invention
In view of this, an object of the embodiments of the present invention is to provide an information pushing method, an apparatus and a server capable of recommending forum content in which a user is interested.
In order to achieve the above object, an embodiment of the present invention provides an information pushing method, including:
when a login request sent by a client is received, sending a response to the client, and detecting whether a user logs in for a non-first time;
if the login is not the first login, acquiring historical access data and historical behavior data of the user;
determining the content of interest of the user according to the historical access data and the historical behavior data of the user;
and pushing the content which is interested by the user in the forum to the user.
Preferably, pushing the content which is interested by the user in the forum to the user;
extracting corresponding forum contents according to the contents in which the user is interested;
and pushing the forum content to the user.
Preferably, the extracting the corresponding forum content according to the content interested by the user includes:
capturing forum pages by using a webpage capturing technology;
extracting the forum content of the forum page using a regular expression;
and deleting irrelevant or false information by utilizing a keyword recognition technology.
Preferably, when a login request sent by a client is received, sending a response to the client, and detecting whether a user logs in for a non-first time includes:
acquiring a user name of a login client;
searching login times corresponding to the user name in a user record;
and if the login times are larger than a preset value, determining that the user corresponding to the user name is not logged in for the first time.
Preferably, the user historical access data comprises at least one of:
a hotlining, historical keywords entered by the user, and user-specified data.
Preferably, the user historical behavior data comprises at least one of:
posting comments, getting calls, ordering, browsing comments, logging in frequency, and managing behavior.
Preferably, pushing content in which the user is interested in the forum to the user includes:
when a user logs in at a client of a terminal, acquiring the frequency of the user logging in the client;
and when the frequency of the user logging in the client is large in limit and preset, pushing interested data to the user.
Preferably, after pushing content in a forum that is of interest to a user to the user, the method further comprises:
and canceling pushing part or all of the content which is interested by the user to the client according to the request input by the user.
The embodiment of the invention also provides an information pushing device, which comprises:
the detection module is used for sending a response to the client when receiving a login request sent by the client and detecting whether the user logs in for the non-first time;
the acquisition module is used for acquiring historical access data and historical behavior data of the user when the user logs in for a non-first time;
the determining module is used for determining the content which is interested by the user according to the historical access data and the historical behavior data of the user;
and the pushing module is used for pushing the content interested by the user in the forum to the user.
An embodiment of the present invention further provides a server, where the server includes a processor and a memory, and the memory stores a program for executing the method according to claims 1 to 7.
Compared with the prior art, the embodiment of the invention has the following beneficial effects: (1) the technical scheme of the embodiment of the invention firstly detects whether the user logs in for the first time, obviously does not need to acquire the historical access data and the historical behavior data of the user when the user logs in for the first time, and only acquires the historical access data and the historical behavior data of the user when the user logs in for the second time, thus improving the efficiency of the inquiry; (2) the method comprises the steps of determining the content of interest of a user by acquiring historical access data and historical behavior data of the user, determining the content of interest of the user in a forum according to the content of interest of the user, and pushing the content of interest of the user in the forum to the user.
Drawings
FIG. 1 is a flowchart of a first embodiment of an information pushing method according to the present invention;
fig. 2 is a schematic diagram of a forum list interface according to a first embodiment of the information push method of the present invention;
FIG. 3 is a flowchart of a second embodiment of an information pushing method according to the present invention;
FIG. 4 is a diagram illustrating a first embodiment of an information pushing apparatus according to the present invention;
fig. 5 is a schematic diagram of a server according to a first embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
Some common forums in the logistics field include truck family forums, car family forums, logistics baba forums, taxi forums, and the like. These forums may be further divided into a number of sections according to topics, such as vehicle series, regions, topic forums, and so on; the theme forum may be further divided into blocks for delivering contents around different themes, such as vehicle goods, used cars, vehicle reviews, engine oil, tires, ships, rental cars, and driver circles. The user can freely publish own comments, requirements or browse the content to obtain the information in the field within the legal permission. But the forum data volume is very huge, and it is not easy for users to quickly obtain the information they want. Although some forums push information under a certain topic to users, the forum users do not exactly post comments according to the topic, and therefore the pushed content is not accurate enough.
Fig. 1 is a flowchart of a first embodiment of an information pushing method according to the present invention, as shown in fig. 1, the information pushing method of this embodiment may specifically include the following steps:
s101, when a login request sent by a client is received, a response is sent to the client, and whether the user logs in for the first time is detected.
In this embodiment, the terminal may include a mobile terminal device, such as a smartphone, a tablet, a laptop portable computer, a desktop computer, a wearable mobile device, and so on. The client is installed on the terminal and can be an application program installed on the production end. After the user logs in the client, the forum concerned by the user can be seen on the forum list interface of the client. Such as the forums list interface shown in fig. 2. When a user logs in a client, the content which is pushed by a server and is of interest is displayed above a main page, when the content is more, the content is displayed in a rolling mode, and when the user clicks one piece of content, the user can enter the page of the content; the tags of all the sections can be displayed in the middle of the main page, and a user can click one of the forum tags to enter the section; the content of the current block may be displayed below the main page, for example, by default, the user posting information under the first forum tab.
The execution subject of the present embodiment is a server. The server may be an individual server, a server cluster, a local server or a cloud server. The server is used for managing, storing user data and providing user services.
When a user logs in a server at a client, the user fills in a user name and a password at the client, and then a login request is sent to the server, wherein the login request comprises the user name and the password. After receiving the user name and the password, the server verifies whether the user name is matched with the password according to the password which is stored in advance and corresponds to the user name, if so, the user is allowed to have the operation authority, the login operation of the client is allowed, and meanwhile, data related to the login operation of the user at this time is recorded. Since the data related to the login operation of the user is recorded every time the user logs in, whether the user logs in for the first time or not can be detected according to the record.
And S102, if the login is not the first login, acquiring historical access data and historical behavior data of the user.
If the user logs in for the first time, obviously, the user does not log in before, and then historical access data and historical behavior data do not exist. If the fact that whether the user logs in for the first time is not detected, historical access data and historical behavior data of the user are directly obtained from the server, and when the user logs in for the first time, the obtained data are empty, so that network resources are wasted.
S103, determining the content which is interested by the user according to the historical access data and the historical behavior data of the user.
Wherein the user historical access data comprises at least one of: a hotlining, historical keywords entered by the user, and user-specified data.
Wherein, the hot pasting refers to the pasting with the click rate exceeding the preset value. The history keywords input by the user refer to keywords which are input by the user in the login event before the current login time. The historical keywords can be obtained from user search logs, user browsing logs and user input logs. The data specified by the user refers to that the user can set the interesting content by himself, for example, some theme options can be provided for the user, the user can determine the interesting content by checking, and then the content under the theme checked by the user is pushed to the user.
And determining the data which the user feels like according to the keywords input by the user. For example, a user enters "east wind KR 230" stating that the user is interested in east wind KR230 vehicle type, at which point all information about that vehicle type may be pushed to the user.
Wherein the user historical behavior data comprises at least one of: posting comments, getting calls, ordering, browsing comments, logging in frequency, and managing behavior.
Points of interest to the user can also be judged according to historical behavior data of the user. For example, the user may have a comment in the used-car forum, the user may have a car-selling intention, and buyer information may be pushed to the user. For another example, after browsing information of a second-hand truck for sale, the user obtains the telephone of the sender, and then determines that the user may have an intention to buy the second-hand truck, and may push information about the second-hand truck for sale to the user. For another example, if the user views the source information, it may be determined that the user may have an intention to order or to deliver the source, and the source information may be sent to the user. As another example, the user may simply browse for comments, stating that the user may simply want to learn public opinion information, and a sticky note may be sent to the user. For another example, the user history behavior is a management behavior, for example, the user performs operations such as adding and deleting, which indicates that the user has an intention to manage the forum, and may send some change information of the forum to the user, for example, the forum has a change.
And S104, pushing the content interested by the user in the forum to the user.
And pushing the content which is interested by the user to the client, wherein if the user installs the client on the mobile terminal, the content is pushed to the client of the mobile terminal. The information may also be sent to the user in the form of short messages, emails, etc., depending on the user's settings.
The embodiment of the invention has the following beneficial effects: (1) the technical scheme of the embodiment of the invention firstly detects whether the user logs in for the first time, obviously does not need to acquire the historical access data and the historical behavior data of the user when the user logs in for the first time, and only acquires the historical access data and the historical behavior data of the user when the user logs in for the second time, thus improving the efficiency of the inquiry; (2) the method comprises the steps of determining the content of interest of a user by acquiring historical access data and historical behavior data of the user, determining the content of interest of the user in a forum according to the content of interest of the user, and pushing the content of interest of the user in the forum to the user.
Fig. 3 is a flowchart of a second embodiment of the information pushing method of the present invention, and the information pushing method of the present embodiment further introduces the technical solution of the present invention in more detail on the basis of the first embodiment. As shown in fig. 3, the information push method of this embodiment may specifically include the following steps:
s201, obtaining a user name of a login client.
S202, the login times corresponding to the user name are searched in the user record.
And S203, if the login times are larger than a preset value, determining that the user corresponding to the user name is not logged in for the first time.
In a specific implementation of this embodiment, the server may record login operation data of the corresponding user according to the user name in the login request, so as to obtain the login times of the user. In specific implementation, the server may record the login times of the user, may also record the login operations of the user, and configures one login tag for each login operation, and may obtain the login times corresponding to the user name by counting the login tags in the user record.
In one embodiment, the preset value is 0. If the server judges whether the user logs in for the first time before recording the login operation, when the user logs in for the first time, the login times is 0 and is equal to the preset value. This means that the user name has not logged in the client for the first time, and similarly, if the login number is greater than 0, it is determined that the user logged in the client is not logged in for the first time.
In another embodiment of this embodiment, the preset value is 1. In one case, if the server determines whether the user is not logged in for the first time before recording the current login operation, when the user logs in for the first time, the login frequency is 0 and is smaller than the preset value. This means that the user name has not logged in the client for the first time, and similarly, if the login number is not 0, it is determined that the user name logged in the client is not logged in for the first time. In another case, when the user logs in the server, the server starts to record the current login operation data of the user, the login frequency of the user is at least 1, and if the login frequency is 1 and is equal to a preset value, the current login is the first login, namely the first login. And if the login times are more than 1, the login is not the first login, and the user of the login client is judged to be not the first login.
The above steps S201 to S203 correspond to step S101 of the first embodiment.
And S204, if the login is not the first login, acquiring historical access data and historical behavior data of the user.
The explanation of the historical access data and the historical behavior data of the user can be seen in the introduction of the first embodiment.
The step S204 corresponds to the step S102 in the first embodiment.
And S205, determining the content in which the user is interested according to the historical access data and the historical behavior data of the user.
The above step S205 corresponds to the step S103 of the first embodiment.
S206, extracting corresponding forum contents according to the contents interested by the user.
Wherein, step S206 includes: a, capturing forum pages by utilizing a webpage capturing technology; b, extracting the forum content of the forum page by using a regular expression; and C, deleting irrelevant or false information by utilizing a keyword identification technology.
In specific implementation, a distributed web crawler system can be developed so as to access the same forum website from different IP addresses, thereby avoiding crawling failure caused by barriers set for preventing crawlers from crawling web pages.
In addition, the regular expression is adopted to extract the forum content of the forum page, such as a post sub-title, post content, post information, post time and the like.
But since much of the information in the forum is not desired by the user, keyword recognition techniques can be employed to remove extraneous or spurious information. The keyword recognition technology can refer to the prior art, and is not described in detail herein. In one application scenario, a user needs to find a long-distance van to go to the south of the river for the sports goods source, when the server pushes forum content for the user, rules about the long-distance van may be contained in the forum, and the user does not need the information, so that the keyword recognition technology can remove the irrelevant information.
S207, pushing the forum content to the user.
In the above embodiment, as long as the user logs in the client once, the historical query data and the historical behavior data of the user are analyzed. As another alternative embodiment of this embodiment, on the premise that the user does not log in the client for the first time, it may also be determined whether to push the data of interest to the user according to the frequency of logging in the client by the user. The method comprises the following specific steps: a, when a user logs in at a client of a terminal, acquiring the frequency of logging in the client by the user; and B, when the frequency of the user logging in the client is large in limit and preset, pushing interested data to the user.
If the user logs in the client once a year, the user does not use the client frequently, so that the significance of analyzing the historical access data and the historical behavior data of the user is not great, and the real interest of the user cannot be reflected. In this case it is preferable to avoid pushing forum content to the user. If a user logs in a forum every two days, it is necessary to push interesting content to the user in a timely manner.
The step S208 corresponds to the step S104 in the first embodiment.
And S208, canceling pushing of part or all of the content which is interested by the user to the client according to the request input by the user.
In some scenarios, a user does not want a server to push information to it without a specific target. At this point, pushing some or all of the content of interest to the user to the client may be cancelled.
In one application scenario, a user needs to purchase a truck, such as the east wind KR230, and when the user has finished purchasing the truck, the server is no longer required to push information about the model of the vehicle to the user, which causes trouble to the user if the server continues to push the information about the model of the vehicle. Thus, the present embodiment provides a function of canceling pushing of part or all of the content of interest to the user. On the application menu, there are options of "cancel push this theme content" and "cancel push all theme content".
The embodiment of the invention can determine whether to push the forum content to the user according to the frequency of logging in the client by the user, so as to avoid that the historical access data and the historical behavior data are too old and can not reflect the real requirement of the user; meanwhile, when the user does not need to push the content of the forum any more, pushing of part or all of the content interested by the user to the client side can be cancelled, so that the user experience is improved.
Fig. 4 is a schematic diagram of a first embodiment of an information pushing apparatus according to the present invention, and as shown in fig. 4, the information pushing apparatus of this embodiment may specifically include an extracting module 310, an obtaining module, a first processing module 320, a determining module 330, and a pushing module 340.
The detection module 310 is configured to send a response to the client when receiving a login request sent by the client, and detect whether the user logs in for a non-first time;
the obtaining module 320 is configured to obtain historical access data and historical behavior data of the user when the user logs in for a non-first time;
a determining module 330, configured to determine content of interest to the user according to the historical access data and the historical behavior data of the user;
the pushing module 340 is configured to push content in the forum that is interested by the user to the user.
The information pushing apparatus in this embodiment uses the module to push the forum content to the user through a mechanism that is the same as the mechanism of the information pushing method in the embodiment shown in fig. 1, and reference may be made to the description of the embodiment shown in fig. 1 in detail, which is not described herein again.
In an exemplary embodiment of the invention, there is also provided a server 500, which may comprise a processor 501, and a memory 502 for storing executable instructions of the processor, as shown in fig. 5. Also included are a bus 503 that connects the various system components, including the processor 501 and memory 502, as well as a display 504 and the like.
Wherein the memory stores program code, which is executable by the processor 501, to cause the processor 501 to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned information push method section of the present specification. For example, the processor 501 may perform the steps shown in fig. 1-3. As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
The memory 502 may include readable media in the form of volatile memory units, such as random access memory (RAM and/or cache memory, and may further include read-only memory.
The server 500 may also communicate with one or more external devices (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the server 500, and/or with any devices (e.g., router, modem, etc.) that enable the server 500 to communicate with one or more other computing devices. Such communication may be through an input/output (I/0) interface. Although not shown in the figures, other hardware and/or software modules, including but not limited to microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, etc., may be used in conjunction with the server 500 as described in the foregoing embodiments, it will be readily understood by those skilled in the art that the example embodiments described herein may be implemented in software or in combination with necessary hardware. The software product may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which may be a personal computer, a server, or a network device, etc.) execute the above-mentioned logistics transportation method according to the embodiment of the present invention.
The server shown in fig. 5 is only an example, and should not bring any limitation to the function and the scope of use of the embodiments of the present invention.
The above embodiments are only exemplary embodiments of the present invention, and are not intended to limit the present invention, and the scope of the present invention is defined by the claims. Various modifications and equivalents may be made by those skilled in the art within the spirit and scope of the present invention, and such modifications and equivalents should also be considered as falling within the scope of the present invention.
Claims (10)
1. An information pushing method, comprising:
when a login request sent by a client is received, sending a response to the client, and detecting whether a user logs in for a non-first time;
if the login is not the first login, acquiring historical access data and historical behavior data of the user;
determining the content of interest of the user according to the historical access data and the historical behavior data of the user;
and pushing the content which is interested by the user in the forum to the user.
2. The method of claim 1, wherein content in a forum that is of interest to a user is pushed to the user;
extracting corresponding forum contents according to the contents in which the user is interested;
and pushing the forum content to the user.
3. The method of claim 2, wherein extracting the corresponding forum content according to the content of interest to the user comprises:
capturing forum pages by using a webpage capturing technology;
extracting the forum content of the forum page using a regular expression;
and deleting irrelevant or false information by utilizing a keyword recognition technology.
4. The method of claim 1, wherein sending a response to the client when receiving a login request sent by the client, and detecting whether the user is not logged in for the first time comprises:
acquiring a user name of a login client;
searching login times corresponding to the user name in a user record;
and if the login times are larger than a preset value, determining that the user corresponding to the user name is not logged in for the first time.
5. The method of claim 1, wherein the user historical access data comprises at least one of:
a hotlining, historical keywords entered by the user, and user-specified data.
6. The method of claim 1, wherein the user historical behavior data comprises at least one of:
posting comments, getting calls, ordering, browsing comments, logging in frequency, and managing behavior.
7. The method of claim 1, wherein pushing content to the user that is of interest to the user in a forum comprises:
when a user logs in at a client of a terminal, acquiring the frequency of the user logging in the client;
and when the frequency of the user logging in the client is large in limit and preset, pushing interested data to the user.
8. The method of claim 1, wherein after pushing content of interest to the user in a forum to the user, the method further comprises:
and canceling pushing part or all of the content which is interested by the user to the client according to the request input by the user.
9. An information pushing apparatus, characterized in that the apparatus comprises:
the detection module is used for sending a response to the client when receiving a login request sent by the client and detecting whether the user logs in for the non-first time;
the acquisition module is used for acquiring historical access data and historical behavior data of the user when the user logs in for a non-first time;
the determining module is used for determining the content which is interested by the user according to the historical access data and the historical behavior data of the user;
and the pushing module is used for pushing the content interested by the user in the forum to the user.
10. A server, characterized in that the server comprises a processor, a memory, in which a program for performing the method according to claims 1-7 is stored.
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| CN202010117954.6A CN111339417A (en) | 2020-02-26 | 2020-02-26 | Information pushing method and device and server |
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| US20180219691A1 (en) * | 2017-01-27 | 2018-08-02 | International Business Machines Corporation | Dynamically managing data sharing |
| CN109102903A (en) * | 2018-07-09 | 2018-12-28 | 康美药业股份有限公司 | A kind of topic prediction technique and system for health consultation platform |
| CN109993583A (en) * | 2019-04-02 | 2019-07-09 | 深圳市腾讯信息技术有限公司 | Information-pushing method and device, storage medium and electronic device |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20180219691A1 (en) * | 2017-01-27 | 2018-08-02 | International Business Machines Corporation | Dynamically managing data sharing |
| CN109102903A (en) * | 2018-07-09 | 2018-12-28 | 康美药业股份有限公司 | A kind of topic prediction technique and system for health consultation platform |
| CN109993583A (en) * | 2019-04-02 | 2019-07-09 | 深圳市腾讯信息技术有限公司 | Information-pushing method and device, storage medium and electronic device |
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