CN111311310A - Advertisement order pushing method and device, storage medium and electronic device - Google Patents
Advertisement order pushing method and device, storage medium and electronic device Download PDFInfo
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- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The embodiment of the invention relates to an advertisement order pushing method and device, a storage medium and an electronic device. Wherein, the method comprises the following steps: receiving a pushing request of an advertisement medium, and acquiring an order list, wherein the order list comprises a plurality of advertisement orders; determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders of which the completion rate of progress is less than or equal to a preset threshold are candidate orders; and selecting a candidate order as a target order according to a preset rule, and pushing the target order. The invention solves the technical problems that the exposure of the advertisement order is unbalanced and the multidimensional index of the advertisement order cannot be met because the targeted push based on the advertisement order requirement cannot be carried out in the related technology.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an advertisement order pushing method and device, a storage medium and an electronic device.
Background
In the priority transaction PD advertisement mode, the order ID of the media is already specified in the advertisement request of the media, and the order ID of the media and the order ID of the advertisement distribution platform DSP are already mapped between the start of advertisement putting. When one media order ID corresponds to a plurality of DSP order IDs, the problem of selecting which DSP order ID to select for the advertisement request is involved. In the related art, the DSP orders cannot be flexibly pushed according to the pushing condition of the DSP orders on the DSP side, so that the exposure of the orders in the DSP orders is unbalanced, and the orders cannot be pushed in a targeted manner based on the requirements of the orders.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides an advertisement order pushing method and device, a storage medium and an electronic device, which at least solve the technical problems that the exposure of an advertisement order is unbalanced and the multi-dimensional index of the advertisement order cannot be met due to the fact that targeted pushing cannot be carried out based on advertisement order requirements in the related technology.
According to an aspect of an embodiment of the present invention, there is provided an advertisement order pushing method, including: receiving a pushing request of an advertisement medium, and acquiring an order list, wherein the order list comprises a plurality of advertisement orders; determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders of which the completion rate of progress is less than or equal to a preset threshold are candidate orders; and selecting one candidate order as a target order according to a preset rule, and pushing the target order.
Further, a first advertisement order in the order list is a main order; selecting one candidate order as a target order according to a preset rule, wherein the pushing of the target order comprises the following steps: and under the condition that the candidate orders comprise the main order, determining the main order as a target order.
Further, selecting one candidate order as a target order according to a preset rule, and pushing the target order further comprises: under the condition that the candidate orders do not comprise the main orders, dividing the candidate orders into a first candidate order set and a second candidate order set according to the attributes of target audiences in the candidate orders; and under the condition that only a first candidate order exists in the first candidate order set and the ratio of the actual exposure of the first candidate order to the actual exposure of the order list is greater than the ratio of the scheduling exposure of the first candidate order to the total scheduling exposure of each order in the order list, pushing the first candidate order.
Further, dividing the plurality of candidate orders into a first candidate order set and a second candidate order set according to the attribute of the target audience of the candidate orders in the order list comprises: obtaining a first target audience score in the push request; determining that the candidate order belongs to the first set of candidate orders if a second target audience score for the candidate order is greater than or equal to the first target audience score; determining that the candidate order belongs to the second set of candidate orders if a second target audience score for the candidate order is less than the first target audience score.
Further, still include: and under the condition that the number of candidate orders in the first candidate order set is larger than 1, determining the target order according to the pushing frequency information of the candidate orders and the target audience concentration, wherein the target audience concentration is used for indicating the ratio of the target audience according to the candidate orders to the total number of users of the advertising media.
Further, determining a second candidate order according to the pushing frequency information of the candidate order and the concentration of the target audience, wherein the pushing of the second candidate order comprises: dividing the candidate orders in the order list into a first frequency order set, a second frequency order set and a third frequency order set according to the pushing frequency information; and selecting a candidate order with the minimum target audience concentration from the first frequency order set, the second frequency order set and the third frequency order set as the target order.
Further, still include: and under the condition that the first candidate order set is empty, determining a third candidate order according to the order completion rate of the candidate orders in the second candidate order set, and pushing the third candidate order.
According to another aspect of the embodiments of the present invention, there is also provided an advertisement order pushing apparatus, including: the system comprises an acquisition unit, a display unit and a processing unit, wherein the acquisition unit is used for receiving a pushing request of an advertising medium and acquiring an order list, and the order list comprises a plurality of advertising orders; the determining unit is used for determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders of which the completion rate of progress is smaller than or equal to a preset threshold are candidate orders; and the pushing unit is used for selecting one candidate order as a target order according to a preset rule and pushing the target order. .
According to another aspect of the embodiments of the present invention, there is also provided a storage medium including a stored program, wherein the program executes the advertisement order pushing method as described above.
According to another aspect of the embodiments of the present invention, there is also provided an electronic apparatus, including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor executes the advertisement order pushing method as described above through the computer program.
In the embodiment of the invention, an order list comprising a main order and a plurality of candidate orders is obtained by receiving a pushing request of an advertisement medium, and one candidate order in the advertisement order list is pushed under the condition that the relation between the historical exposure of the main order and the current exposure in the current period meets a preset relation and the completion rate of the main order is less than or equal to a preset threshold value, so that the aim of flexibly pushing the advertisement order based on the advertisement exposure in the advertisement order list is fulfilled, and the technical problems that the advertisement order exposure is unbalanced and the multidimensional index of the advertisement order cannot be met due to the fact that targeted pushing cannot be carried out based on the advertisement order requirement in the related technology are solved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive labor.
FIG. 1 is a schematic diagram of an alternative advertisement order pushing method according to an embodiment of the present invention;
fig. 2 is a schematic diagram of an alternative advertisement order pushing device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
Example 1
The embodiment is mainly used for solving the problem that in the related art, DSP orders cannot be evenly distributed in an advertisement distribution platform DSP according to a plurality of advertisement orders, so that the exposure of the DSP orders is unbalanced. Meanwhile, in the related art, the specific pushing can not be carried out based on the requirements respectively corresponding to different DSP orders.
In order to solve the above problem, an embodiment of the present invention provides an advertisement order pushing method, where the advertisement order pushing method is mainly applied to an advertisement system including an advertisement medium and an advertisement distribution platform, the advertisement medium is used for placing an advertisement order and displaying advertisement content, and the advertisement distribution platform is used for managing placement of the advertisement order. The method comprises the steps that a mapping relation is pre-established between an advertisement medium and an advertisement distribution platform, a pushing request is sent to the advertisement distribution platform every time in an advertisement medium side based on the advertisement putting time of the advertisement medium side so as to request the advertisement distribution platform to determine advertisement orders to be pushed and put in the advertisement medium, the advertisement medium requests to put at least one advertisement order every time, and the advertisement distribution platform determines advertisements to be put based on the current putting conditions of the advertisement orders.
According to an embodiment of the present invention, there is provided an advertisement order pushing method, as shown in fig. 1, the method including:
s102, receiving a pushing request of an advertising medium, and acquiring an order list, wherein the order list comprises a plurality of advertising orders;
s104, determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and taking the advertisement orders of which the completion rate of progress is less than or equal to a preset threshold value as candidate orders;
and S106, selecting a candidate order as a target order according to a preset rule, and pushing the target order.
In this embodiment, the advertisement media sends a push request for requesting the advertisement distribution platform to determine an advertisement order to be placed, where an order list generally exists on the advertisement distribution platform side, where the order list includes a plurality of advertisement orders, and the advertisement orders are divided into a main order and a candidate order. For example, in the order list [ r1, r2, r3, r4..., rn ], r1 is the master order, and r2-rn is the slave order.
In this embodiment, it is first determined that the level dimension of the historical exposure and the exposure in the current period of each advertisement order is a normal level, and when the historical exposure and the exposure in the current period of each advertisement order in the order list satisfy a preset relationship, the advertisement order satisfying the preset relationship may be considered to be added to the candidate order, so as to ensure the accuracy of the candidate order, further determination needs to be made by the completion rate of the advertisement order pushing task. Therefore, in the embodiment, when the historical exposure of the advertisement orders in the order list and the exposure in the current period satisfy the preset relationship, and the advertisement orders with the completion rate of the pushing task of each advertisement order being less than or equal to the preset threshold value are added to the candidate orders.
If the historical exposure amount of the advertisement order and the exposure amount in the current period do not meet the preset relationship, or the completion progress rate of the advertisement order is larger than the preset threshold value, the advertisement order cannot be pushed.
In an actual application scenario, whether the historical exposure of the advertisement order and the exposure in the current period meet a preset relationship is determined by the following formula:
preset level value α;
wherein p isiIs the exposure amount of each order to be pushed to the advertisement medium, and p is the sum of the exposure amounts of each order to be pushed to the advertisement medium.
And if the historical exposure of the advertisement order and the exposure in the current period meet the formula (1), determining that the historical exposure of the advertisement order and the exposure in the current period meet a preset relationship.
Further, the completion rate of the advertisement order is determined by the following formula:
wherein, ηiA selected quantity for the advertisement order; tau is the selected quantity of each advertisement order in the order list; planiA projected scheduling amount for a current period of the ad order; sigma is the total scheduling amount of all orders in the order list in the current period.
In an actual application scenario, at least one candidate order may be generally screened out from the advertisement order list, one candidate order is selected as a target order through a preset rule, and the target order is pushed to an advertisement medium, so that the target order is exposed on the advertisement medium.
It should be noted that, in this embodiment, an order list is obtained by receiving a push request of an advertisement media, where the order list includes a plurality of advertisement orders; determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders of which the completion rate of progress is less than or equal to a preset threshold are candidate orders; and selecting a candidate order as a target order according to a preset rule, and pushing the target order. The method achieves the purpose of flexibly pushing the advertisement orders based on the advertisement exposure in the advertisement order list, and further solves the technical problems that the advertisement order exposure is unbalanced and the multi-dimensional index of the advertisement order cannot be met due to the fact that targeted pushing cannot be carried out based on advertisement order requirements in the related technology.
Optionally, in this embodiment, the first advertisement order in the order list is a main order; the method comprises the following steps of selecting a candidate order as a target order according to a preset rule, and pushing the target order, wherein the step is not limited to: and determining the main order as the target order under the condition that the candidate orders comprise the main order.
In a specific application scenario, for example, the order list [ r1, r2, r3, r4..., rn ] includes a plurality of advertisement orders, the first advertisement order r1 arranged is a master order, and r2-rn is a slave order. And screening the advertisement orders in the order list to obtain a plurality of candidate orders, and if r1 orders exist in the candidate orders, selecting the r1 orders as target orders.
Optionally, in this embodiment, selecting one candidate order as the target order according to a preset rule, and pushing the target order further includes, but is not limited to: under the condition that the candidate orders do not comprise the main orders, dividing the candidate orders into a first candidate order set and a second candidate order set according to the attributes of target audiences in the candidate orders; and under the condition that only a first candidate order exists in the first candidate order set and the ratio of the actual exposure of the first candidate order to the actual exposure of the order list is greater than the ratio of the scheduling exposure of the first candidate order to the total scheduling exposure of each order in the order list, pushing the first candidate order.
In a specific application scenario, if no main order exists in the candidate orders, querying a target audience TA corresponding to each advertisement order in a database of an advertisement distribution platform or a third-party database, and acquiring the target audience TA in a pushing request sent by an advertisement medium, so that the target audience attributes of each advertisement order can be determined, and classifying the candidate orders based on the attributes of the target audience; the candidate orders are divided into a first candidate order set goodTA and a second candidate order set badTA.
Specifically, if there is only one advertisement order in the goodTA, it needs to be determined whether the first candidate order in the goodTA is over, and the criterion for determining over is: and judging whether the ratio of the actual exposure to the total actual exposure of the first candidate order is greater than the ratio of the total scheduled exposure to the total scheduled exposure, if so, determining that the first candidate order is not over, selecting the first candidate order as a target order, and sending the target order to an advertisement medium.
Optionally, in this embodiment, dividing the plurality of candidate orders into the first candidate order set and the second candidate order set according to the attribute of the target audience of the candidate orders in the order list includes, but is not limited to: acquiring a first target audience score in a pushing request; determining that the candidate order belongs to the first candidate order set when the second target audience score of the candidate order is greater than or equal to the first target audience score; in the event that the second target audience score of the candidate order is less than the first target audience score, determining that the candidate order belongs to a second set of candidate orders.
In a specific application scene, acquiring a target audience TA in a pushing request sent by an advertising medium, and calculating a first target audience score in the pushing request; and querying a target audience TA corresponding to each advertisement order in a data platform of the advertisement distribution platform or a third-party database, and calculating a second target audience score. The candidate orders are divided by comparison into a first set of candidate orders goodTA and a second set of candidate orders badTA.
Optionally, in this embodiment, the method further includes, but is not limited to: and under the condition that the number of the candidate orders in the first candidate order set is larger than 1, determining the target orders according to the pushing frequency information of the candidate orders and the concentration of the target audience, wherein the concentration of the target audience is used for indicating the ratio of the target audience according to the candidate orders to the total number of users of the advertising media.
In another example, if the candidate orders in the first candidate order set are greater than 1, the advertisement orders are firstly sorted and grouped according to the pushing frequency information of each advertisement order, and then the advertisement order with the minimum target audience concentration is selected from the candidate orders according to the TA concentration of each advertisement order. The frequency information is used for indicating the push frequency of the advertisement order to the advertisement media delivery device in a preset time period, and the frequency information includes, but is not limited to, the push frequency, the delivery device ID, and the like.
Optionally, in this embodiment, determining a second candidate order according to the pushing frequency information of the candidate order and the concentration of the target audience, and pushing the second candidate order includes, but is not limited to: dividing candidate orders in the order list into a first frequency order set, a second frequency order set and a third frequency order set according to the pushing frequency information; and selecting a candidate order with the minimum target audience concentration from the first frequency order set, the second frequency order set and the third frequency order set as a target order.
Optionally, in this embodiment, the method further includes, but is not limited to:
and under the condition that the first candidate order set is empty, determining a third candidate order according to the order completion rate of the candidate orders in the second candidate order set, and pushing the third candidate order.
In another example, if the candidate orders in the first candidate order set are empty, an advertisement order with the smallest completion rate is selected from the first frequency order set, the second frequency order set and the third frequency order set according to the completion rate of each advertisement order as the target order.
Through the embodiment, the pushing request of the advertising media is received, and the order list is obtained, wherein the order list comprises a plurality of advertising orders; determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders of which the completion rate of progress is less than or equal to a preset threshold are candidate orders; and selecting a candidate order as a target order according to a preset rule, and pushing the target order. The method achieves the purpose of flexibly pushing the advertisement orders based on the advertisement exposure in the advertisement order list, and further solves the technical problems that the advertisement order exposure is unbalanced and the multi-dimensional index of the advertisement order cannot be met due to the fact that targeted pushing cannot be carried out based on advertisement order requirements in the related technology.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
Example 2
According to an embodiment of the present invention, there is also provided an advertisement order pushing apparatus for implementing the above advertisement order pushing method, as shown in fig. 2, the apparatus includes:
1) the acquiring unit 20 is configured to receive a push request of an advertisement media and acquire an order list, where the order list includes a plurality of advertisement orders;
2) a determining unit 22, configured to determine that a relationship between a historical exposure of an advertisement order in the order list and a current exposure in a current period satisfies a preset relationship, and an advertisement order of which a completion rate of progress is less than or equal to a preset threshold is a candidate order;
3) a pushing unit 24, configured to select one candidate order as a target order according to a preset rule, and push the target order
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
Example 3
According to an embodiment of the present invention, there is also provided a storage medium including a stored program, where the program executes the advertisement order pushing method as described above when running.
Optionally, in this embodiment, the storage medium 902 is configured to store program code for performing the following steps:
s1, receiving a pushing request of an advertisement media, and acquiring an order list, wherein the order list comprises a plurality of advertisement orders;
s2, determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders with the completion rate of progress of less than or equal to a preset threshold are candidate orders;
and S3, selecting one candidate order as a target order according to a preset rule, and pushing the target order.
Optionally, the storage medium is further configured to store program codes for executing the steps included in the method in embodiment 1, which is not described in detail in this embodiment.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
Example 4
An embodiment of the present invention further provides an electronic device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor executes the advertisement order pushing method according to any one of claims 1 to 7 by using the computer program.
Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:
s1, receiving a pushing request of an advertisement media, and acquiring an order list, wherein the order list comprises a plurality of advertisement orders;
s2, determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders with the completion rate of progress of less than or equal to a preset threshold are candidate orders;
and S3, selecting one candidate order as a target order according to a preset rule, and pushing the target order.
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (10)
1. An advertisement order pushing method is characterized by comprising the following steps:
receiving a pushing request of an advertisement medium, and acquiring an order list, wherein the order list comprises a plurality of advertisement orders;
determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders of which the completion rate of progress is less than or equal to a preset threshold are candidate orders;
and selecting one candidate order as a target order according to a preset rule, and pushing the target order.
2. The method of claim 1, wherein a first advertisement order in the list of orders is a master order;
selecting one candidate order as a target order according to a preset rule, wherein the pushing of the target order comprises the following steps:
and under the condition that the candidate orders comprise the main order, determining the main order as a target order.
3. The method of claim 2, wherein selecting one of the candidate orders as a target order according to a preset rule, and pushing the target order further comprises:
under the condition that the candidate orders do not comprise the main orders, dividing the candidate orders into a first candidate order set and a second candidate order set according to the attributes of target audiences in the candidate orders;
and under the condition that only a first candidate order exists in the first candidate order set and the ratio of the actual exposure of the first candidate order to the actual exposure of the order list is greater than the ratio of the scheduling exposure of the first candidate order to the total scheduling exposure of each order in the order list, pushing the first candidate order.
4. The method of claim 3, wherein dividing the plurality of candidate orders into a first set of candidate orders and a second set of candidate orders according to attributes of a target audience for the candidate orders in the order list comprises:
obtaining a first target audience score in the push request;
determining that the candidate order belongs to the first set of candidate orders if a second target audience score for the candidate order is greater than or equal to the first target audience score;
determining that the candidate order belongs to the second set of candidate orders if a second target audience score for the candidate order is less than the first target audience score.
5. The method of claim 3, further comprising:
determining the target order according to the pushing frequency information and the target audience concentration of the candidate order under the condition that the number of the candidate orders in the first candidate order set is more than 1,
wherein the target audience concentration is used for indicating the ratio of the target audience of the candidate order to the total number of users of the advertising media.
6. The method of claim 5, wherein determining a second candidate order according to the pushing frequency information of the candidate order and the concentration of the target audience comprises:
dividing the candidate orders in the order list into a first frequency order set, a second frequency order set and a third frequency order set according to the pushing frequency information;
and selecting a candidate order with the minimum target audience concentration from the first frequency order set, the second frequency order set and the third frequency order set as the target order.
7. The method of claim 5, further comprising:
and under the condition that the first candidate order set is empty, determining a third candidate order according to the order completion rate of the candidate orders in the second candidate order set, and pushing the third candidate order.
8. An advertisement order pushing apparatus, comprising:
the system comprises an acquisition unit, a display unit and a processing unit, wherein the acquisition unit is used for receiving a pushing request of an advertising medium and acquiring an order list, and the order list comprises a plurality of advertising orders;
the determining unit is used for determining that the relation between the historical exposure of the advertisement orders in the order list and the current exposure in the current period meets a preset relation, and the advertisement orders of which the completion rate of progress is smaller than or equal to a preset threshold are candidate orders;
and the pushing unit is used for selecting one candidate order as a target order according to a preset rule and pushing the target order.
9. A storage medium comprising a stored program, wherein the program when executed performs the advertisement order pushing method of any one of claims 1 to 7.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the advertisement order pushing method according to any one of claims 1 to 7 by the computer program.
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| CN202010065610.5A CN111311310B (en) | 2020-01-20 | 2020-01-20 | Advertisement order pushing method and device, storage medium and electronic device |
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| CN202010065610.5A CN111311310B (en) | 2020-01-20 | 2020-01-20 | Advertisement order pushing method and device, storage medium and electronic device |
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| CN111311310A true CN111311310A (en) | 2020-06-19 |
| CN111311310B CN111311310B (en) | 2023-06-30 |
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| CN202010065610.5A Active CN111311310B (en) | 2020-01-20 | 2020-01-20 | Advertisement order pushing method and device, storage medium and electronic device |
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| CN112598447A (en) * | 2020-12-28 | 2021-04-02 | 加和（北京）信息科技有限公司 | Order information processing method and device, electronic equipment and processor |
| CN112767039A (en) * | 2021-01-26 | 2021-05-07 | 深圳市易售科技有限公司 | Method, device, equipment and medium for generating advertising machine delivery order |
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| CN111311310B (en) | 2023-06-30 |
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