CN111311291B - Advertisement putting method for intelligent comprehensive service terminal user - Google Patents
Advertisement putting method for intelligent comprehensive service terminal user Download PDFInfo
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- CN111311291B CN111311291B CN201811511459.2A CN201811511459A CN111311291B CN 111311291 B CN111311291 B CN 111311291B CN 201811511459 A CN201811511459 A CN 201811511459A CN 111311291 B CN111311291 B CN 111311291B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
Abstract
The invention discloses an advertisement putting method aiming at an intelligent comprehensive service terminal user, which comprises the following steps: s1, an intelligent comprehensive service terminal collects an article image and sends the article image to a service platform; s2, the service platform performs preliminary judgment on the article type according to the image information; s3, the registered user completes secondary judgment of the article type through the mobile terminal; s4, the service platform synthesizes the preliminary judgment result and the judgment result fed back by the registered user to obtain a final judgment result, and sends reward points to the registered user with correct judgment; s5, the registered user visits a prize exchange mall and exchanges commodities by using the points; s6, the service platform is provided with an advertisement library to receive the advertisements and arrange and store the advertisements; and S7, the service platform carries out targeted advertisement delivery according to the basic registration information of the registered user, the accuracy of judgment on various articles and the award exchange habit. When the system is applied, targeted advertisement putting can be carried out according to the basic information of the user, the accuracy rate of judgment on various articles and the exchange habit.
Description
Technical Field
The invention relates to the technical field of electronic commerce, in particular to an advertisement putting method aiming at an intelligent comprehensive service terminal user.
Background
Along with the rapid development of mobile internet and intelligent terminal technology, various intelligent article storage terminals begin to appear on the market, and can be used for storing express articles, waste recycled articles, household garbage and the like, most of the articles stored by the intelligent storage terminals are uniformly and intensively stored, and classification storage is not performed by an effective means. The intelligent storage terminal can be used for serving fixed users of the intelligent storage terminal, the two-dimensional code is attached to the intelligent storage terminal, and a user can scan the two-dimensional code by using the intelligent mobile terminal, enter a link website and fill in basic information to complete registration, so that the intelligent storage terminal becomes a fixed user. When the fixed number of users accumulates to a certain size, a good advertisement market is created. However, the prior art has not formed a set of complete and effective advertisement putting operation system specially aiming at the user market.
Disclosure of Invention
The invention provides an advertisement putting method aiming at an intelligent comprehensive service terminal user, which aims at the defects of the prior art, and can lead the user to participate in the process of identifying the category of articles recovered by an intelligent comprehensive service terminal when in application, so as to earn points to exchange the articles in a set prize exchange mall, and meanwhile, a service platform can judge the category of the articles interested by the user according to the basic information of the user, the correct rate of judging various articles and the exchange habit in the prize exchange mall and carry out targeted advertisement putting.
The invention is realized by the following technical scheme:
an advertisement putting method aiming at an intelligent integrated service terminal user comprises the following steps:
s1, the intelligent integrated service terminal acquires images of the stored articles and sends acquired image information to a service platform;
s2, the service platform performs preliminary judgment on the category of the article according to the image information, lists possible results and preliminary judgment probabilities thereof, and then arranges the article image and the listed preliminary judgment results into an electronic questionnaire to be sent to the mobile terminal of each registered user;
s3, the registered user completes the judgment filling of the electronic questionnaire through the mobile terminal and feeds back the judgment result to the service platform;
s4, the service platform collects the judgment results fed back by all registered users, calculates the final judgment result of the article by combining the preliminary judgment results, then sends the final judgment result to the intelligent comprehensive service terminal, the intelligent comprehensive service terminal stores the article in a classified manner according to the final judgment result, and meanwhile, the service platform sends corresponding reward points to all registered user mobile terminals which judge correctly;
s5, the registered user accesses the individually constructed prize exchange mall of the service platform through the mobile terminal and exchanges the required commodities by using the reward points;
s6, the service platform sets an advertisement library for storing the advertisements received externally and performing type sorting;
and S7, the service platform carries out statistical analysis on the accuracy rate of the registered user in judging various articles and the exchange habit in the prize exchange mall, then judges the interested commodity type according to the basic registration information of the registered user, the accuracy rate of the judgment on various articles and the exchange habit in the prize exchange mall, and extracts the advertisement of the commodity of the corresponding type from the advertisement library and puts the advertisement into the mobile terminal of the registered user.
Preferably, in step S1, the image collected by the intelligent integrated service terminal includes an external image of the article and an X-ray scanning image.
Preferably, in step S2, the service platform establishes a deep learning training model for each type of article in advance, and performs feature comparison according to the deep learning training model for each type of article and the received image information, so as to preliminarily determine possible article types and corresponding probabilities thereof.
Preferably, the service platform sets a time limit for the electronic questionnaire sent to the mobile terminal of the registered user, and the mobile terminal of the registered user does not feed back a judgment result when exceeding the set time limit, and then the mobile terminal of the registered user is regarded as abandoning filling.
Preferably, in step S4, the service platform collects the judgment results fed back by the registered user, counts the judgment probabilities of the possible results, gives different weights to the preliminary judgment result and the judgment results fed back by the registered user, and determines that the item with the largest final judgment probability is the final judgment result of the item category through the weighted calculation of the two judgment results.
Preferably, in step S5, the merchandise in the redeeming trader city can be directly purchased by money or the money can be replenished when the points are insufficient.
Preferably, in step S6, the advertisements in the advertisement library are classified and numbered, the advertisements in the same classification are arranged according to a set priority order, and the advertisements with the higher priority of the same classification are pushed first.
Preferably, the basic registration information of the registered user includes, but is not limited to, sex, age, hobbies, and marriage situation.
Preferably, in step S7, the advertisement delivered by the service platform to the mobile terminal of the registered user may be directly linked to the corresponding goods in the cashing merchant city.
The invention has the following advantages and beneficial effects:
1. the advertisement putting method for the intelligent comprehensive service terminal user can enable the user to participate in the class identification process of the articles recovered by the intelligent comprehensive service terminal, so as to assist the intelligent comprehensive service terminal in classifying and collecting the articles.
2. The invention relates to an advertisement putting method for an intelligent comprehensive service terminal user, which is characterized in that the user can earn points through auxiliary identification of article types, so that the points are utilized to exchange commodities in a set prize exchange mall.
3. The invention relates to an advertisement delivery method for an intelligent integrated service terminal user, which can judge the commodity category interested by the user according to the basic information of the user, the accuracy of judging various articles and the exchange habit in a prize exchange mall and carry out targeted advertisement delivery.
Drawings
The accompanying drawings, which are included to provide a further understanding of the embodiments of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the principles of the invention. In the drawings:
FIG. 1 is a block diagram of the steps of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is further described in detail below with reference to examples and accompanying drawings, and the exemplary embodiments and descriptions thereof are only used for explaining the present invention and are not meant to limit the present invention.
Examples
As shown in fig. 1, an advertisement delivery method for an intelligent integrated service end user includes the following steps:
s1, the intelligent integrated service terminal acquires images of the stored articles and sends acquired image information to a service platform;
s2, the service platform performs preliminary judgment on the category of the article according to the image information, lists possible results and preliminary judgment probabilities thereof, and then arranges the article image and the listed preliminary judgment results into an electronic questionnaire to be sent to the mobile terminal of each registered user;
s3, the registered user completes the judgment filling of the electronic questionnaire through the mobile terminal and feeds back the judgment result to the service platform;
s4, the service platform collects the judgment results fed back by all registered users, calculates the final judgment result of the article by combining the preliminary judgment results, then sends the final judgment result to the intelligent comprehensive service terminal, the intelligent comprehensive service terminal stores the article in a classified manner according to the final judgment result, and meanwhile, the service platform sends corresponding reward points to all registered user mobile terminals which judge correctly;
s5, the registered user accesses the individually constructed prize exchange mall of the service platform through the mobile terminal and exchanges the required commodities by using the reward points;
s6, the service platform sets an advertisement library for storing the advertisements received externally and performing type sorting;
and S7, the service platform carries out statistical analysis on the accuracy rate of the registered user in judging various articles and the exchange habit in the prize exchange mall, then judges the interested commodity type according to the basic registration information of the registered user, the accuracy rate of the judgment on various articles and the exchange habit in the prize exchange mall, and extracts the advertisement of the commodity of the corresponding type from the advertisement library and puts the advertisement into the mobile terminal of the registered user.
When the method is implemented specifically, the service platform can receive external advertisement pushing services, classifies and arranges advertisements to be pushed, and stores the advertisements into the advertisement library, meanwhile, when registered users register, the service platform can obtain basic information of the registered users, and then combines the counted registered users to judge the accuracy of various articles and the reward application habits of reward point exchange of the articles, and carries out big data processing, so that commodity categories which are interested by the registered users can be obtained approximately, and then advertisements corresponding to the commodity categories can be extracted from the advertisement library to carry out targeted pushing.
In the step S1, the images collected by the intelligent integrated service terminal comprise external images and X-ray scanning images of articles, some articles are packed and stored, cannot be identified by the external images alone, and can accurately display the outline shape of the articles by combining the external images, so that the type judgment is facilitated.
In step S2, the service platform establishes deep learning training models of various articles in advance, and performs feature comparison according to the deep learning training models of various articles and the received image information, to preliminarily determine possible article types and corresponding probabilities thereof.
The service platform sets time limit for the electronic questionnaire sent by the mobile terminal of the registered user, and the mobile terminal of the registered user does not feed back a judgment result when exceeding the set time limit, and the registered user is regarded as abandoning filling.
In step S4, the service platform collects the judgment results fed back by the registered user, counts the judgment probabilities of the possible results, gives different weights to the preliminary judgment result and the registered user feedback judgment result, and determines the final judgment result with the maximum final judgment probability as the final judgment result of the item category through the weighted calculation of the two judgment results.
In step S5, the commodities in the cashing merchant city can be directly purchased by money or can be replenished for purchase when the points are insufficient.
In step S6, the advertisements in the advertisement library are classified and numbered, the advertisements in the same classification are arranged according to a set priority order, and the advertisements with the higher priority in the same classification are pushed first.
The basic registration information of the registered user includes but is not limited to gender, age, hobby and mating conditions, and the more detailed the basic information is, the more convenient the analysis of the commodities which need to know is, so as to perform accurate advertisement putting.
In step S7, the advertisement delivered to the registered user mobile terminal by the service platform may be directly linked to the corresponding commodity in the prize exchange mall, so that the registered user may directly visit the prize exchange mall through the delivered advertisement to exchange or purchase the commodity.
The above-mentioned embodiments, objects, technical solutions and advantages of the present invention are further described in detail, it should be understood that the above-mentioned embodiments are only examples of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (8)
1. An advertisement putting method for an intelligent integrated service terminal user is characterized by comprising the following steps:
s1, an intelligent integrated service terminal acquires images of stored articles and sends acquired image information to a service platform;
s2, the service platform carries out preliminary judgment on the category of the article according to the image information, lists possible results and preliminary judgment probabilities thereof, and then arranges the article image and the listed preliminary judgment results into an electronic questionnaire to be sent to the mobile terminal of each registered user;
s3, the registered user completes the judgment filling of the electronic questionnaire through the mobile terminal and feeds back the judgment result to the service platform;
s4, the service platform collects the judgment results fed back by all registered users, calculates the final judgment result of the article by combining the preliminary judgment results, then sends the final judgment result to the intelligent comprehensive service terminal, the intelligent comprehensive service terminal stores the article in a classified manner according to the final judgment result, and meanwhile, the service platform sends corresponding reward points to all registered user mobile terminals which judge correctly;
s5, the registered user accesses a prize exchange mall independently constructed by the service platform through the mobile terminal and exchanges the required commodities by using the reward points;
s6, the service platform sets an advertisement library for storing the advertisements received externally and performing type sorting;
s7, the service platform carries out statistical analysis on the accuracy rate of the registered user in judging various articles and the exchange habit in the prize exchange mall, then judges the interested commodity type according to the basic registration information of the registered user, the accuracy rate of the judgment on various articles and the exchange habit in the prize exchange mall, and extracts the advertisement of the commodity of the corresponding type from the advertisement library and puts the advertisement into the mobile terminal of the registered user;
in the step S4, the service platform collects the judgment results fed back by the registered user, counts the judgment probabilities of the possible results, gives different weights to the preliminary judgment result and the judgment results fed back by the registered user, and determines that the item with the maximum final judgment probability is the final judgment result of the article type through the weighted calculation of the two judgment results.
2. The advertisement delivery method for the intelligent integrated service terminal user according to claim 1, wherein in step S1, the image collected by the intelligent integrated service terminal comprises an external image of the article and an X-ray scanning image.
3. The method of claim 1, wherein in step S2, the service platform pre-establishes a deep learning training model for each type of article, and performs a feature comparison according to the deep learning training model for each type of article and the received image information to preliminarily determine possible article types and their corresponding probabilities.
4. The method as claimed in claim 1, wherein the service platform sets a time limit for the electronic questionnaire sent to the mobile terminal of the registered user, and the mobile terminal of the registered user is regarded as discarding the filling if the mobile terminal of the registered user does not feed back the judgment result after exceeding the set time limit.
5. The method of claim 1, wherein in step S5, the goods in the lottery dealer' S town can be directly purchased with money or paid up when the points are insufficient.
6. The method of claim 1, wherein in step S6, the advertisements in the advertisement library are classified and numbered, the advertisements in the same classification are arranged according to a set priority order, and the advertisements in the same classification with a higher priority are pushed first.
7. The method of claim 1, wherein the basic registration information of the registered subscriber includes but is not limited to gender, age, hobbies and marriage.
8. The method of claim 1, wherein in step S7, the advertisement delivered by the service platform to the mobile terminal of the registered user can be directly linked to the corresponding merchandise in the prize exchange city.
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CN111967900A (en) * | 2020-07-31 | 2020-11-20 | 吴燕胜 | Network advertisement propagation method, server, equipment and readable storage medium |
CN115375367B (en) * | 2022-08-26 | 2023-04-07 | 江阴旺达商务贴有限公司 | Advertisement putting identification system and method |
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