CN111310078B

CN111310078B - Method and device for determining search result display strategy

Info

Publication number: CN111310078B
Application number: CN202010084330.9A
Authority: CN
Inventors: 蒋双霜; 陈杰; 龚宇阳; 李龄童
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Douyin Vision Co Ltd; Douyin Vision Beijing Co Ltd
Priority date: 2020-02-10
Filing date: 2020-02-10
Publication date: 2023-06-23
Anticipated expiration: 2040-02-10
Also published as: CN111310078A

Abstract

The application relates to a method and a device for determining a search result display strategy, which can select a display strategy for at least one search result matched with a search request from a plurality of display strategies by determining a search intention corresponding to the received search request, wherein the display strategy comprises a summary omission strategy which is a strategy for displaying a title and a target picture corresponding to the search result and does not display the summary. Based on the mode, the method and the device only display the title and the target picture corresponding to the search result and not display the abstract for the search result conforming to the abstract omission strategy, so that the display area of the mobile terminal occupied by the search result can be reduced to a certain extent, and the search efficiency and the browsing efficiency are improved.

Description

Method and device for determining search result display strategy

Technical Field

The present disclosure relates to the field of search technologies, and in particular, to a method and an apparatus for determining a search result display policy.

Background

When a user needs to know knowledge in a certain field, search pictures and search commodities, a search engine is generally used for searching, and one or more search results interested in the user are selected from a search result list given by the search engine to view.

Generally, for a mobile terminal, the number of search results that can be displayed on the screen is small, and if no search result interested by the user exists in the search results displayed on the current display page, the user needs to jump to the next page to browse, so that browsing efficiency of the user is reduced.

Disclosure of Invention

In view of this, the embodiments of the present application provide at least a method and apparatus for determining a search result display policy, which can reduce the display area occupied by the search result in the mobile terminal to a certain extent, and improve the search efficiency and browsing efficiency.

The application mainly comprises the following aspects:

in a first aspect, an embodiment of the present application provides a method for determining a search result display policy, where the determining method includes:

receiving a search request and determining a search intention corresponding to the search request;

determining a display strategy corresponding to at least one search result matched with the search request based on the search intention corresponding to the search request;

wherein the presentation policy includes a summary omission policy; the abstract omitting strategy is a strategy for displaying the title and the target picture corresponding to the search result and not displaying the abstract.

In one possible implementation manner, after the determining, based on the search intention corresponding to the search request, a presentation policy corresponding to at least one search result that matches the search request, the determining method further includes:

Aiming at any one of the search results, displaying the search results in a display area corresponding to the search results based on a display strategy corresponding to the search results;

if the display strategy corresponding to the search result is the summary omission strategy, the display area includes a first area and a second area, the first area is used for displaying titles corresponding to the search result, and the second area is used for displaying a preset number of pictures corresponding to the search result.

In one possible implementation manner, the determining, based on the search intention corresponding to the search request, a presentation policy corresponding to at least one search result matched with the search request includes:

determining a data source of the search result for any one of the search results;

and determining a display strategy corresponding to the search result according to the search intention corresponding to the search request and the data source of the search result.

In one possible implementation manner, the determining, according to the search intention corresponding to the search request and the data source of the search result, the presentation policy corresponding to the search result includes:

If the data source of the search result is a first platform, determining a display strategy corresponding to the search result according to the search intention corresponding to the search request and the matching degree of the title corresponding to the search result and the search request; the first platform is a service platform with picture resources meeting preset conditions.

In one possible implementation, the presentation policy further includes a summary presentation policy; the determining a presentation strategy corresponding to the search result according to the search intention corresponding to the search request and the matching degree of the title corresponding to the search result and the search request comprises the following steps:

if the matching degree is greater than or equal to a preset threshold value, determining a display strategy corresponding to the search result according to the search intention corresponding to the search request;

if the matching degree is smaller than the preset threshold value, determining that the display strategy of the search result is the abstract display strategy; the abstract display strategy is a strategy for displaying titles, abstracts and target pictures corresponding to the search results.

In a possible implementation manner, if the matching degree is greater than or equal to a preset threshold, determining, according to a search intention corresponding to the search request, a presentation policy corresponding to the search result includes:

If the matching degree is greater than or equal to the preset threshold value and the search intention is a consultation intention, determining that the display strategy of the search result is the abstract display strategy;

if the matching degree is greater than or equal to the preset threshold value and the search intention is other intention except the consultation intention, determining that the display strategy of the search result is the abstract omission strategy.

if the data source of the search result is a second platform, determining a display strategy corresponding to the search result according to the search intention corresponding to the search request and the webpage type corresponding to the search result; the second platform is a service platform with picture resources which do not meet preset conditions.

In one possible implementation, the presentation policy further includes a summary presentation policy; the determining a display strategy corresponding to the search result according to the search intention corresponding to the search request and the webpage type corresponding to the search result comprises the following steps:

Judging whether the combination mode of the search intention and the webpage type is a preset combination mode or not;

if the combination mode of the search intention and the webpage type is the preset combination mode, determining that the display strategy of the search result is the abstract omitting strategy;

and if the combination mode of the search intention and the webpage type is other combinations except the preset combination mode, determining the display strategy of the search result as the abstract display strategy.

In one possible implementation manner, the preset combination manner includes at least one of the following combination manners:

the search intention is one of picture requirement intention and commodity requirement intention, and the webpage type is a combination mode of one of picture detail page, picture index page and commodity index page.

In one possible implementation manner, if there are a plurality of candidate pictures matched with any one search result, the determining method further includes extracting the target picture from the plurality of candidate pictures matched with the search result according to the following steps:

and extracting the target picture from the plurality of candidate pictures according to the quality of each candidate picture, the size information of each candidate picture and the correlation degree between each candidate picture and the search request.

In a second aspect, an embodiment of the present application further provides a determining device of a search result display policy, where the determining device includes:

the determining module is used for receiving the search request and determining the search intention corresponding to the search request;

the selection module is used for determining a display strategy corresponding to at least one search result matched with the search request based on the search intention corresponding to the search request;

In one possible implementation manner, the determining device of the search result display strategy further comprises a display module;

the display module is used for displaying the search results according to the display strategy corresponding to the search results in a display area corresponding to the search results aiming at any one of the search results;

In a possible implementation manner, the selection module is configured to select a presentation policy for at least one search result matched with the search request according to the following steps:

In one possible implementation, the selecting module includes:

the first selection unit is used for determining a display strategy corresponding to the search result according to the search intention corresponding to the search request and the matching degree of the title corresponding to the search result and the search request if the data source of the search result is a first platform; the first platform is a service platform with picture resources meeting preset conditions.

In one possible implementation, the presentation policy further includes a summary presentation policy; the first selection unit includes:

a selecting subunit, configured to determine, according to a search intention corresponding to the search request, a display policy corresponding to the search result if the matching degree is greater than or equal to a preset threshold;

The first determining subunit is configured to determine, if the matching degree is smaller than the preset threshold, that the display policy of the search result is the abstract display policy; the abstract display strategy is a strategy for displaying titles, abstracts and target pictures corresponding to the search results.

In a possible implementation manner, the selecting subunit is configured to select a presentation policy for the any one of the search results according to the following steps:

In one possible implementation, the selection module further includes:

the second selection unit is used for determining a display strategy corresponding to the search result according to the search intention corresponding to the search request and the webpage type corresponding to the search result if the data source of the search result is a second platform; the second platform is a service platform with picture resources which do not meet preset conditions.

In one possible implementation, the presentation policy further includes a summary presentation policy; the second selection unit includes:

the judging subunit is used for judging whether the combination mode of the search intention and the webpage type is a preset combination mode or not;

the second determining subunit is configured to determine, if the combination of the search intention and the web page type is the preset combination, that the display policy of the search result is the summary omission policy;

and the third determining subunit is used for determining that the display strategy of the search result is the abstract display strategy if the combination mode of the search intention and the webpage type is other than the preset combination mode.

In a possible embodiment, the determining device further comprises an extraction module; the extracting module is configured to extract the target picture from a plurality of candidate pictures matched with the search result according to the following steps:

In a third aspect, embodiments of the present application further provide an electronic device, including: a processor, a memory and a bus, the memory storing machine readable instructions executable by the processor, the processor and the memory in communication via the bus when the electronic device is running, the machine readable instructions when executed by the processor performing the steps of the method for determining a search result presentation policy as described in the first aspect or any of the possible implementation manners of the first aspect.

In a fourth aspect, the embodiments of the present application further provide a computer readable storage medium, where a computer program is stored, where the computer program is executed by a processor to perform the steps of the method for determining a search result presentation policy according to the first aspect or any of the possible implementation manners of the first aspect.

In the embodiment of the present application, by determining the search intention corresponding to the received search request, a display policy may be selected from a plurality of display policies for at least one search result matched with the search request, where the display policy includes a summary omission policy, and the summary omission policy is a policy that displays a title and a target picture corresponding to the search result and does not display a summary. Based on the mode, the method and the device only display the title and the target picture corresponding to the search result and not display the abstract for the search result conforming to the abstract omission strategy, so that the display area of the mobile terminal occupied by the search result can be reduced to a certain extent, and the search efficiency and the browsing efficiency are improved.

In order to make the above objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments will be briefly described below, it being understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered limiting the scope, and that other related drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a flowchart of a method for determining a search result presentation strategy according to an embodiment of the present application;

FIG. 2 illustrates a schematic diagram showing search results according to a summary elision policy;

FIG. 3 is a flowchart illustrating another method for determining a search result presentation strategy according to an embodiment of the present application;

FIG. 4 shows one of functional block diagrams of a determining apparatus for a search result presentation policy according to an embodiment of the present application;

FIG. 5 is a second functional block diagram of a determining device for a search result presentation policy according to an embodiment of the present application;

FIG. 6 shows a functional block diagram of the selection module of FIG. 4;

FIG. 7 shows a functional block diagram of the first selection unit of FIG. 6;

FIG. 8 shows a functional block diagram of the second selection unit of FIG. 6;

fig. 9 shows a schematic structural diagram of an electronic device according to an embodiment of the present application.

Description of main reference numerals:

in the figure: 400-determining means for the search result presentation strategy; 410-a determination module; 420-a selection module; 421-a first selection unit; 4211-select subunit; 4212-a first determination subunit; 422-a second selection unit; 4221—a judgment subunit; 4222-a second determination subunit; 4223-a third determination subunit; 430-a display module; 440-an extraction module; 900-an electronic device; 910-a processor; 920-memory; 930-bus.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application, and it should be understood that the accompanying drawings in the present application are only for the purpose of illustration and description, and are not intended to limit the protection scope of the present application. In addition, it should be understood that the schematic drawings are not drawn to scale. A flowchart, as used in this application, illustrates operations implemented according to some embodiments of the present application. It should be appreciated that the operations of the flow diagrams may be implemented out of order and that steps without logical context may be performed in reverse order or concurrently. Moreover, one or more other operations may be added to the flow diagrams and one or more operations may be removed from the flow diagrams as directed by those skilled in the art.

In addition, the described embodiments are only some, but not all, of the embodiments of the present application. The components of the embodiments of the present application, which are generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, as provided in the accompanying drawings, is not intended to limit the scope of the application, as claimed, but is merely representative of selected embodiments of the application. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present application without making any inventive effort, are intended to be within the scope of the present application.

In order to enable those skilled in the art to use the present application, in connection with a particular application scenario "determination of search result presentation strategy," the following embodiments are presented, and the general principles defined herein may be applied to other embodiments and application scenarios by one skilled in the art without departing from the spirit and scope of the present application.

The method, apparatus, electronic device or computer readable storage medium described below in the embodiments of the present application may be applied to any scenario in which determination of a search result display policy is required, and the embodiments of the present application are not limited to specific application scenarios, and any scheme using the method and apparatus for determining a search result display policy provided in the embodiments of the present application is within the scope of protection of the present application.

It is noted that, generally, for a mobile terminal, the number of search results that can be displayed on the screen is small, and if there is no search result interested by the user in the search results displayed on the current display page, the user needs to jump to the next page to browse, which reduces the browsing efficiency of the user.

In view of the above problems, in the embodiments of the present application, by determining a search intention corresponding to a received search request, a display policy may be selected from a plurality of display policies for at least one search result matched with the search request, where the display policy includes a summary omission policy, and the summary omission policy is a policy that displays a title and a target picture corresponding to the search result and does not display a summary. Based on the mode, the method and the device only display the title and the target picture corresponding to the search result and not display the abstract for the search result conforming to the abstract omission strategy, so that the display area of the mobile terminal occupied by the search result can be reduced to a certain extent, and the search efficiency and the browsing efficiency are improved.

In order to facilitate understanding of the present application, the technical solutions provided in the present application are described in detail below in conjunction with specific embodiments.

Referring to fig. 1, the device performing the method of determining the search result presentation policy may be a terminal device or a server. The method for determining the search result display policy provided in the embodiment of the present application is described below from the perspective that the execution body is a server. Fig. 1 is a flowchart of a method for determining a search result presentation policy according to an embodiment of the present application. As shown in fig. 1, the method for determining a search result display policy provided in the embodiment of the present application includes the following steps:

s101: and receiving a search request and determining a search intention corresponding to the search request.

In specific implementation, a search request sent by a user is received, the search request is analyzed, and then a search intention corresponding to the search request is determined according to an analysis result. Here, the search intention may be a consultation class intention, a picture demand intention, a commodity demand intention, or the like.

It should be noted that, the search sentence corresponding to the search request may be input into the intent recognition model, and further, the search intent corresponding to the search request may be obtained, where the intent recognition model is a model for recognizing the search intent, and may be a neural network model, and the intent recognition model may be obtained by training a large number of search sentences.

S102: and determining a display strategy corresponding to at least one search result matched with the search request based on the search intention corresponding to the search request.

In a specific implementation, after receiving a search request, at least one search result corresponding to the search request may be obtained through multiple channels, and for each search result in the at least one search result, based on a search intention corresponding to the search request, a display policy may be selected for the search result from multiple display policies. Here, different display strategies can be selected for different search results matched with the search request, and the same display strategy can also be selected, so that the display mode of the search results is targeted, and the interest of the user in clicking the search results can be improved.

Here, the value of the display abstract can be determined according to the search intention, for example, the consulting intention indicates that the user wants to consult and know information about text answer description of things, the value of the display abstract is higher, the picture requirement intention and the commodity requirement intention indicate that the user wants to view pictures, the value of the display abstract is lower, further, a display strategy corresponding to at least one search result matched with the search request is determined according to the value of the display abstract, if the value of the display abstract indicated by the search intention is higher, the display abstract is displayed, and if the value of the display abstract indicated by the search intention is lower, the display abstract is omitted.

In the actual operation, the search sentence may be segmented to obtain at least one term, and then the search may be performed by the at least one term, or each term may be replaced by a synonym or a paraphrase of the term, for example, "men" may be replaced by "men" and the search may be performed by the combination of the terms, so that more search results may be obtained and the searched search results may be richer and more comprehensive.

The display strategy comprises a summary omission strategy; the abstract omitting strategy is a strategy for showing the title and the target picture corresponding to the search result and not showing the abstract.

In the implementation, if the display policy selected for any search result is the summary omission policy, displaying the search result according to the summary omission policy on the terminal device, specifically, displaying only the title and the target picture corresponding to the search result, and not displaying the summary corresponding to the search result. The search results are displayed based on the abstract omission strategy, the display area occupied by the search results can be reduced, and the number of the search results displayed by the display page of the terminal equipment is increased, so that the search results which are interested by the user can be possibly found in the search results displayed by the current display page, and the browsing efficiency of the user can be improved.

Further, after at least one search result corresponding to the search request is obtained, if any one of the search results matches with a plurality of candidate pictures, a target picture suitable for displaying can be selected from the plurality of candidate pictures, specifically, if any one of the search results matches with a plurality of candidate pictures, the target picture can be extracted from the plurality of candidate pictures matched with the search result according to the following steps:

In a specific implementation, a target picture suitable for displaying can be extracted from the multiple candidate pictures according to the quality of the multiple candidate pictures, the size information of the candidate pictures and the correlation degree between each candidate picture and the search request, and specifically, a candidate picture with high picture quality, a picture size matched with a display area and a high correlation degree between the candidate picture and the search request can be selected from the multiple candidate pictures to be displayed as the target picture. The number of the extracted target pictures can be selected according to actual needs, and the number of the target pictures corresponding to different display strategies can be different.

In an example, the search request is a search "lipstick", the search intention corresponding to the search request is "show of lipstick number" or "show of lipstick brand", for the search intention, the abstract has a smaller value, and is more suitable for showing pictures, and the showing policy which can be selected for the search result matched with the search request is the abstract omitting policy.

Further, after determining the presentation policy corresponding to at least one search result matched with the search request based on the search intention corresponding to the search request in step S102, the method further includes a step of presenting the search result, specifically:

aiming at any one of the search results, displaying the search results in a display area corresponding to the search results based on a display strategy corresponding to the search results; if the display strategy corresponding to the search result is the summary omission strategy, the display area includes a first area and a second area, the first area is used for displaying titles corresponding to the search result, and the second area is used for displaying a preset number of pictures corresponding to the search result.

In a specific implementation, the search results are displayed based on the display policy corresponding to the search results, for the terminal device, if any one of the search results is displayed according to the summary omission policy, the title and the target picture corresponding to the search result can be displayed in the display area corresponding to the search result according to the summary omission policy, specifically, after the display policy selected for any one of the search results is the summary omission policy, the title and the target picture corresponding to the search result can be displayed in the display area corresponding to the search result. Here, for the search results displayed according to the abstract omitting strategy, the display area corresponding to the search result includes a first area and a second area, the first area is located above the second area, where the first area is used to display the title corresponding to the search result, the second area is used to display a preset number of target pictures corresponding to the search result, the preset number of target pictures can be displayed in the second area side by side, the preset number can be set according to the actual page display requirement, and the preset number is preferably a numerical value between 2 and 4.

Here, fig. 2 shows a schematic diagram showing search results according to a summary omission policy. As shown in fig. 2, the display area corresponding to any one search result includes a first area and a second area, where the first area displays a title corresponding to the search result, and the second area displays three target pictures corresponding to the search result, including a picture 1, a picture 2 and a picture 3.

In the embodiment of the application, by determining the search intention corresponding to the received search request, a display policy may be selected from a plurality of display policies for at least one search result matched with the search request, where the display policy includes a summary omission policy, the summary omission policy is a policy for displaying a title and a target picture corresponding to the search result and does not display a summary. Based on the mode, the method and the device only display the title and the target picture corresponding to the search result and not display the abstract for the search result conforming to the abstract omission strategy, so that the display area of the mobile terminal occupied by the search result can be reduced to a certain extent, and the search efficiency and the browsing efficiency are improved.

Referring to fig. 3, the device performing the method of determining the search result presentation policy may be a terminal device or a server. Fig. 3 is a flowchart of another method for determining a search result presentation policy according to an embodiment of the present application. As shown in fig. 3, the method for determining a search result display policy provided in the embodiment of the present application includes the following steps:

S301: and receiving a search request and determining a search intention corresponding to the search request.

The description of S301 may refer to the description of S101, and the same technical effects can be achieved, which will not be described in detail.

S302: for any of the search results, determining a data source for the search results.

In a specific implementation, after receiving the search request, at least one search result corresponding to the search request may be obtained through various channels, specifically, the search result may be obtained from resources provided by various types of service platforms, and further, after obtaining at least one search result corresponding to the search request, a data source of each search result is determined for any one of the at least one search result.

S303: and determining a display strategy corresponding to the search result according to the search intention corresponding to the search request and the data source of the search result.

In a specific implementation, the search results corresponding to different data sources may be different, so that the display policy may be selected for the search results of different data sources from multiple display policies according to the search intention corresponding to the search request and the data source of any one of the search results.

Here, the search result may be from a first platform having a picture resource meeting a preset condition, or may be from a second platform having a picture resource not meeting a preset condition, where the first platform has a feature of rich picture resources and uniform quality of pictures, and the search result from the second platform may not have a uniform data format, may have uneven quality of pictures in the search result, or may be from different web page types. Therefore, different display strategies can be selected for the search results of different data sources according to the search intention corresponding to the search request and the data source of any one search result. Here, the first platform may be an internal platform directly accessed by the search request, and the second platform may be an external platform, that is, a data platform other than the internal platform, and since the first platform is an internal platform, the content uploaded to the first platform by the user may be required and limited, so as to ensure that the picture resources meet preset conditions.

Further, the process of selecting a presentation strategy is described for any search result from the first platform. That is, in step S303, according to the search intention corresponding to the search request and the data source of the search result, determining the presentation policy corresponding to the search result includes:

In a specific implementation, for any search result with a data source being the first platform, since the first platform is a platform with rich picture resources and a unified data display format, a display policy can be selected for the search result according to a search intention corresponding to a search request and a matching degree between a title corresponding to the search result and a search sentence in the search request, where the matching degree can characterize a correlation degree between the title corresponding to the search result and the search request, a higher matching degree indicates that the higher the correlation between the title and the search request is, and a higher likelihood that a user wants to view the search result corresponding to the title is higher, therefore, for a case with a higher matching degree, a value of a display abstract may not be high, and in this case, the display of the search result according to the omitted abstract policy may be considered, whereas the display of the search result according to the abstract display policy may be considered.

Here, the keyword may be extracted from the title, and the matching degree of the title corresponding to the search result and the search request may be determined by the degree of correlation between the keyword and the search term of the search request, where the phase Cheng Guandu between the keyword and the search term of the search request may refer to the semantic similarity.

Further, as is clear from the above, for any one of the search results from the first platform, the search intention corresponding to the search request and the matching degree between the title corresponding to any one of the search results and the search sentence in the search request determine the presentation form of any one of the search results. Specifically, the various display strategies also comprise abstract display strategies; the selecting a display strategy for any one search result from the multiple display strategies according to the search intention corresponding to the search request and the matching degree between the title corresponding to the any one search result and the search statement in the search request, including the following steps:

step (1): if the matching degree is greater than or equal to a preset threshold value, determining a display strategy corresponding to the search result according to the search intention corresponding to the search request.

In the implementation, if the matching degree between the title corresponding to the search result and the search request is greater than or equal to the preset threshold, it is indicated that the correlation degree between the title corresponding to the search result and the search request is very high, and the user can judge whether the content is the content that the user wants to search through the title, so that the value of the abstract is not high, and the search result may be displayed according to the abstract omission strategy.

Further, after judging that the matching degree corresponding to any one search result is greater than or equal to a preset threshold, further judging a display strategy corresponding to the search result according to the search intention corresponding to the search request, that is, if the matching degree is greater than or equal to the preset threshold in the step (1), determining the display strategy corresponding to the search result according to the search intention corresponding to the search request, including the following steps:

if the matching degree is greater than or equal to the preset threshold value and the search intention is a consultation intention, determining that the display strategy of the search result is the abstract display strategy; if the matching degree is greater than or equal to the preset threshold value and the search intention is other intention except the consultation intention, determining that the display strategy of the search result is the abstract omission strategy.

In a specific implementation, if the matching degree between the search result and the search sentence in the search request is greater than or equal to a preset threshold, further judging the search intention corresponding to the search request is needed, if the search intention corresponding to the search request is a consultation intention, that is, the matching degree between any one search result and the search request is greater than or equal to the preset threshold, and the search intention corresponding to the search request is a consultation intention, determining that the display strategy selected for the search result is a summary display strategy, that is, displaying the title, the summary and the target picture corresponding to the search result; and if the matching degree between any one search result and the search request is greater than or equal to a preset threshold value and the search intention corresponding to the search request is other intention except the consultation intention, determining that the display strategy of the search result is a summary omitting strategy, namely displaying the title and the target picture corresponding to the search result and not displaying the summary.

Here, when the matching degree between the title of any one of the search results and the search request is high, but the search intention corresponding to the search request is the consultation intention, even though the strong correlation with the search request can be characterized by the title, the search intention corresponding to the search request is the consultation intention, that is, the description information of the text answer aspect related to the consultation content is more desired to be obtained by the user, so that only the title and the picture are displayed and may not meet the requirement of the user, and therefore, in this case, the display policy selected for the search result is the abstract display policy, wherein the consultation intention is the intention of representing the description information of the text answer aspect desired to be consulted by the user, and the consultation intention is not limited to the question intention.

Step (2): if the matching degree is smaller than the preset threshold value, determining that the display strategy of the search result is the abstract display strategy; the abstract display strategy is a strategy for displaying titles, abstracts and target pictures corresponding to any one search result.

In a specific implementation, if the matching degree between the title corresponding to the search result and the search request is smaller than the preset threshold, it is explained that the correlation degree between the title corresponding to the search result and the search request is not high, the user cannot judge whether the search result contains the content which the user wants to search through the title, but the search result may be matched with the search request in essence, since the abstract is extracted from the search result, the abstract can show the correlation degree between the search result and the search intention, and for this case, only the title is shown, the user cannot be obviously induced to view the interest of the search result, so that the abstract is shown, in particular, the text related to the search request in the abstract can be marked red, so that the user can intuitively determine the correlation degree between the search result and the search request, and thus, the user can judge whether the search result is the search content which the user needs by combining the abstract. When the matching degree corresponding to any one search result is smaller than the preset threshold, no matter what search intention the search request corresponds to, determining the display strategy of the changed search result as the abstract display strategy, and displaying the title, abstract and target picture corresponding to the search result on the terminal equipment according to the abstract display strategy.

Here, the title in the summary display strategy corresponding to any search result is displayed in the upper area of the summary and the target picture, and the target picture and the summary are displayed in parallel, wherein the target picture can be positioned on the left side, the summary can be positioned on the right side, and by adopting the display mode, compared with the display mode that the title is on the upper side and the summary is in the middle, the display mode that the target picture is on the lower side can also occupy relatively less display area.

Further, the data sources corresponding to the search results comprise a first platform and a second platform, and the process of selecting the presentation strategy is described for any one search result from the second platform. Here, the second platform refers to a service platform that has a picture resource that does not meet a preset condition. That is, in step S303, according to the search intention corresponding to the search request and the data source of the search result, determining the presentation policy corresponding to the search result includes:

In a specific implementation, for any search result with a data source being a second platform, since the second platform is any service platform except the first platform, and is a platform without a unified data display format, the quality of the picture resource cannot be determined, so that the selection strategies for selecting the display strategies for the search result from the second service platform are different, specifically, for the search result from the second platform, the display strategy can be selected for the search result from multiple display strategies according to the search intention corresponding to the search request and the webpage type corresponding to the search result.

Further, as can be seen from the above, for any search result from the second platform, a search intention corresponding to a search request and a web page type corresponding to the search result may be determined first, that is, the display policy corresponding to the search result is determined according to the search intention corresponding to the search request and the web page type corresponding to the search result, including the following steps:

step a: and judging whether the combination mode of the search intention and the webpage type is a preset combination mode or not.

In a specific implementation, a combination mode of the search intention and the webpage type may be preset, for example, the commodity index page and the picture requirement intention are combined, so that after determining the webpage type corresponding to any one search result and the search intention corresponding to the search request, whether the combination mode of the search intention and the webpage type is the preset combination mode or not may be determined, and further, according to the determination result, the display mode of the search result is determined.

It should be noted that, the feature information of any search result may be input into a preset web page recognition model, and the web page type corresponding to the search result is determined, specifically, the feature information of the search result is input into the web page recognition model, so as to obtain the probability that the search result corresponds to each web page type, and the web page type corresponding to the highest probability is selected as the web page type corresponding to the search result. The webpage identification model is a model for identifying webpage types and can be a neural network model, and the webpage identification model can be obtained by training a large amount of different webpage data.

Here, the web page type is not limited to a picture detail page, a picture index page, a commodity index page, and a commodity detail page, wherein the picture detail page is an introduction page with detailed information of pictures, the picture index page is a picture list page with multiple pictures, the commodity detail page is an introduction page with detailed information of commodities, and the commodity index page is a commodity list page with multiple commodities.

It should be further noted that, a search sentence corresponding to a search request may be input into a preset intent recognition model, a search intent corresponding to the search request is determined, specifically, when a search sentence corresponding to the search request is input into the intent recognition model, a probability that the search request corresponds to each search intent is obtained, and a search intent corresponding to the search result with the highest probability is selected as the search intent corresponding to the search result. The intention recognition model is a model for recognizing the search intention corresponding to the search request, and can be a neural network model, and the intention recognition model can be obtained by training a large number of different search requests and data of search results selected by a user.

Here, the search intention is not limited to a picture demand intention, a commodity demand intention, a demand sight intention, the picture demand intention being an intention to search for any picture, the intention commodity type being an intention to search for any commodity, the demand sight intention being an intention to search for any sight.

Further, the preset combination modes comprise at least one of the following combination modes: the search intention is one of picture demand intention and commodity demand intention, and the webpage type is a combination mode of one of a picture detail page, a picture index page and a commodity index page.

In a specific implementation, the preset combination mode is not limited to a combination mode of a picture requirement intention and a picture detail page, a combination mode of a picture requirement intention and a picture index page, a combination mode of a picture requirement intention and a commodity detail page, a combination mode of a commodity requirement intention and a picture index page, and a combination mode of a commodity requirement intention and a commodity detail page.

Step b: and if the combination mode of the search intention and the webpage type is the preset combination mode, determining the display strategy of the search result as the abstract omitting strategy.

In the implementation, when the combination mode of the search intention corresponding to any one search result and the webpage type corresponding to the search request is judged to be the preset combination mode, the display strategy of the search result is determined to be the abstract omitting strategy. Here, if the combination mode is a preset combination mode, it is explained that the search request of the user and the searched search result together determine that the search result is more prone to the need of the picture, and the value of the abstract is lower, so that the abstract omitting strategy is selected for the search result.

In an example, a search sentence corresponding to a search request is "cat picture", and it is determined that the corresponding search intention is the picture demand intention through the "cat picture", and the type of the web page corresponding to the search result is the picture index page, then it is determined that the search sentence is more suitable for being displayed in the form of "title+picture" (omitting abstract strategy).

Step c: and if the combination mode of the search intention and the webpage type is other combinations except the preset combination mode, determining the display strategy of the search result as the abstract display strategy.

In the implementation, when the combination mode of the search intention corresponding to any one search result and the webpage type corresponding to the search request is judged to be other combinations except the preset combination mode, determining that the display strategy of the search result is the abstract display strategy. Here, if the combination mode is other combination modes, it is described that the search request of the user and the searched search result together determine that the search result is more prone to the need of the abstract, so that the abstract display policy is selected to display the search result.

Based on the same application conception, the embodiment of the present application further provides a determining device for a search result display policy corresponding to the determining method for a search result display policy provided in the foregoing embodiment, and since the principle of solving the problem by the device in the embodiment of the present application is similar to that of the determining method for a search result display policy in the foregoing embodiment of the present application, implementation of the device may refer to implementation of the method, and details of repetition are not repeated.

Referring to fig. 4 to fig. 8, fig. 4 is one of functional block diagrams of a determining apparatus 400 for a search result display policy according to an embodiment of the present application; FIG. 5 is a second functional block diagram of a determining apparatus 400 for a search result display policy according to an embodiment of the present application; FIG. 6 is a functional block diagram of the selection module 420 of FIG. 4; fig. 7 shows a functional block diagram of the first selection unit 421 in fig. 6; fig. 8 shows a functional block diagram of the second selection unit 422 in fig. 6.

As shown in fig. 4, the determining apparatus 400 of the search result presentation policy includes:

a determining module 410, configured to receive a search request and determine a search intention corresponding to the search request;

a selection module 420, configured to determine, based on a search intention corresponding to the search request, a presentation policy corresponding to at least one search result that matches the search request;

In one possible implementation, as shown in fig. 5, the determining apparatus 400 for a search result presentation policy further includes a presentation module 430;

the display module 430 is configured to display, for any one of the search results, the search result in a display area corresponding to the search result based on a display policy corresponding to the search result;

if the display strategy corresponding to the search result is the summary omission strategy, the display area includes a first area and a second area, the first area is used for displaying titles corresponding to the search result, and the second area is used for displaying a preset number of pictures corresponding to the search result. In a possible implementation manner, as shown in fig. 4, the selection module 420 is configured to select a presentation policy for at least one search result matching the search request according to the following steps:

In one possible implementation, as shown in fig. 6, the selecting module 420 includes:

a first selection unit 421, configured to determine, if the data source of the search result is a first platform, a display policy corresponding to the search result according to a search intention corresponding to the search request and a matching degree between a title corresponding to the search result and the search request; the first platform is a service platform with picture resources meeting preset conditions.

In one possible implementation, as shown in fig. 7, the presentation policy further includes a summary presentation policy; the first selection unit 421 includes:

a selecting subunit 4211, configured to determine, if the matching degree is greater than or equal to a preset threshold, a display policy corresponding to the search result according to a search intention corresponding to the search request;

a first determining subunit 4212, configured to determine, if the matching degree is smaller than the preset threshold, that the display policy of the search result is the summary display policy; the abstract display strategy is a strategy for displaying titles, abstracts and target pictures corresponding to any one search result.

In a possible implementation manner, as shown in fig. 7, the selecting subunit 4211 is configured to select a presentation policy for the any one of the search results according to the following steps:

In one possible implementation, as shown in fig. 6, the selecting module 420 further includes:

a second selecting unit 422, configured to determine, if the data source of the search result is a second platform, a display policy corresponding to the search result according to the search intention corresponding to the search request and the web page type corresponding to the search result; the second platform is a service platform with picture resources which do not meet preset conditions.

In one possible implementation, as shown in fig. 8, the presentation policy further includes a summary presentation policy; the second selection unit 422 includes:

A judging subunit 4221, configured to judge whether a combination manner of the search intention and the web page type is a preset combination manner;

a second determining subunit 4222, configured to determine, if the combination of the search intention and the web page type is the preset combination, that the display policy of the search result is the summary omission policy;

a third determining subunit 4223, configured to determine, if the combination of the search intention and the web page type is other combinations than the preset combination, that the display policy of the search result is the summary display policy.

In a possible implementation manner, as shown in fig. 5, the determining device 400 of the search result presentation policy further includes an extracting module 440; the extracting module 440 is configured to extract the target picture from the candidate pictures matched with the search result according to the following steps:

In this embodiment of the present application, by determining, by the determining module 410, a search intention corresponding to the received search request, a display policy may be selected by the selecting module 420 for at least one search result matched with the search request from a plurality of display policies, where the display policy includes a summary omission policy, and the summary omission policy is a policy that displays a title and a target picture corresponding to the search result and does not display a summary. Based on the mode, the method and the device only display the title and the target picture corresponding to the search result and not display the abstract for the search result conforming to the abstract omission strategy, so that the display area of the mobile terminal occupied by the search result can be reduced to a certain extent, and the search efficiency and the browsing efficiency are improved.

Based on the same application concept, referring to fig. 9, a schematic structural diagram of an electronic device 900 provided in an embodiment of the present application includes: a processor 910, a memory 920 and a bus 930, the memory 920 storing machine readable instructions executable by the processor 910, the processor 910 and the memory 920 communicating via the bus 930 when the electronic device 900 is running, the machine readable instructions being executed by the processor 910 to perform the steps of the method for determining a search result presentation policy as described in any of the above embodiments.

In particular, the machine-readable instructions, when executed by the processor 910, may perform the following:

Based on the same application concept, the embodiment of the present application further provides a computer readable storage medium, where a computer program is stored, where the computer program is executed by a processor to perform the steps of the method for determining the search result presentation policy provided in the foregoing embodiment.

Specifically, the storage medium may be a general storage medium, such as a mobile disk, a hard disk, or the like, and when the computer program on the storage medium is executed, the method for determining the search result display policy described above may be executed, and for the search result conforming to the summary omission policy, only the title and the target picture corresponding to the search result are displayed, and the summary is not displayed.

It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described system and apparatus may refer to corresponding procedures in the foregoing method embodiments, which are not described herein again. In the several embodiments provided in this application, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. The above-described apparatus embodiments are merely illustrative, for example, the division of the units is merely a logical function division, and there may be other manners of division in actual implementation, and for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some communication interface, device or unit indirect coupling or communication connection, which may be in electrical, mechanical or other form.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer readable storage medium executable by a processor. Based on such understanding, the technical solutions of the present application may be embodied in essence or a part contributing to the prior art or a part of the technical solutions, or in the form of a software product, which is stored in a storage medium and includes several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random access Memory (Random AccessMemory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.

The foregoing is merely a specific embodiment of the present application, but the protection scope of the present application is not limited thereto, and any person skilled in the art can easily think about changes or substitutions within the technical scope of the present application, and the changes or substitutions are covered in the protection scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A method for determining a search result presentation strategy, the method comprising:

determining a display strategy corresponding to at least one search result matched with the search request based on the search intention corresponding to the search request, wherein the display strategy is related to the search intention, and the title of the search result is related to the matching degree of the search request;

2. The determination method according to claim 1, wherein after the determination of the presentation policy corresponding to at least one search result matching the search request based on the search intention corresponding to the search request, the determination method further comprises:

3. The method according to claim 1, wherein the determining, based on the search intention corresponding to the search request, a presentation policy corresponding to at least one search result matching the search request includes:

4. The method for determining according to claim 3, wherein determining the presentation policy corresponding to the search result according to the search intention corresponding to the search request and the data source of the search result includes:

5. The method of determining according to claim 4, wherein the presentation policy further comprises a summary presentation policy; the determining a presentation strategy corresponding to the search result according to the search intention corresponding to the search request and the matching degree of the title corresponding to the search result and the search request comprises the following steps:

6. The method for determining according to claim 5, wherein if the matching degree is greater than or equal to a preset threshold, determining, according to the search intention corresponding to the search request, a presentation policy corresponding to the search result includes:

7. The method for determining according to claim 3, wherein determining the presentation policy corresponding to the search result according to the search intention corresponding to the search request and the data source of the search result includes:

8. The method of determining according to claim 7, wherein the presentation policy further comprises a summary presentation policy; the determining a display strategy corresponding to the search result according to the search intention corresponding to the search request and the webpage type corresponding to the search result comprises the following steps:

9. The method of determining according to claim 8, wherein the predetermined combination includes at least one of the following combinations:

10. The method according to any one of claims 1 to 9, wherein if there are a plurality of candidate pictures to which any one of the search results matches, the method further comprises extracting the target picture from the plurality of candidate pictures to which the search results match according to the steps of:

11. A determining device for a search result presentation policy, the determining device comprising:

a selection module, configured to determine, based on a search intention corresponding to the search request, a presentation policy corresponding to at least one search result that matches the search request, where the presentation policy is related to the search intention, and a title of the search result is related to a matching degree of the search request;

12. An electronic device, comprising: a processor, a memory and a bus, said memory storing machine readable instructions executable by said processor, said processor and said memory communicating via said bus when the electronic device is running, said machine readable instructions when executed by said processor performing the steps of the method of determining a search result presentation strategy according to any of claims 1 to 10.

13. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon a computer program which, when executed by a processor, performs the steps of the method of determining a search result presentation strategy as claimed in any of claims 1 to 10.