CN111242791A

CN111242791A - Item recommendation method and device

Info

Publication number: CN111242791A
Application number: CN202010014903.0A
Authority: CN
Inventors: 高玉娇; 江一舟; 包琼琼
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Ant Shengxin Shanghai Information Technology Co ltd
Priority date: 2020-01-07
Filing date: 2020-01-07
Publication date: 2020-06-05
Anticipated expiration: 2040-01-07
Also published as: CN111242791B

Abstract

The invention provides an item recommendation method and an item recommendation device, wherein the item recommendation method comprises the following steps: receiving a viewing request of a user for viewing a service item, which is sent by a user terminal; the viewing request carries account information of a participation account of the user participating in the service project; determining that the user is in a project stage of a service project according to the account information; determining a project fund issued to a user based on the project type and the project stage of the service project, and sending a display request for displaying a pickup page corresponding to the project fund to a user terminal; under the condition of receiving a pickup request for picking up the project fund returned by the user terminal, taking a sub-service project in the service project, which has an association relation with the project fund, as a target project; recommending the target item by sending item information based on the target item and recommendation information generated by the item fund to the user terminal.

Description

Item recommendation method and device

Technical Field

The invention relates to the technical field of computers, in particular to a project recommendation method. The invention also relates to two item recommendation devices, two computing devices and two computer readable storage media.

Background

With the rapid development of internet technology, participation in insurance projects through the internet becomes a trend; along with the maturity of internet technology, convenience brought to people is more and more prominent, and people are also used to apply various services in the internet. The online insurance service is convenient to add, and the generated information such as the insurance policy is easy to store compared with the traditional paper insurance policy, so that more users are willing to accept the service; with the development of the trend, more and more network insurance services are generated, the competitiveness of the insurance services is increased, and more users can be attracted only by providing better services.

Disclosure of Invention

In view of this, the embodiment of the present invention provides two item recommendation methods. The invention relates to two project recommendation devices, two computing devices and two computer readable storage media simultaneously, which are used for solving the technical defects in the prior art.

According to a first aspect of embodiments of the present invention, there is provided a first item recommendation method including:

receiving a viewing request of a user for viewing a service item, which is sent by a user terminal; the viewing request carries account information of a participation account of the user participating in the business project;

determining that the user is in a project stage of the service project according to the account information;

determining a project fund issued to the user based on the project type of the service project and the project stage, and sending a display request for displaying a pickup page corresponding to the project fund to the user terminal;

under the condition that a receiving request for receiving the project fund returned by the user terminal is received, taking a sub-service project in the service project, which has an association relation with the project fund, as a target project;

recommending the target item by sending item information of the target item and recommendation information generated by the item fund to the user terminal.

Optionally, after the step of recommending the target item is performed by sending item information based on the target item and recommendation information generated by the item fund to the user terminal, the method further includes:

receiving a joining request which is sent by the user terminal and used for joining the target project by the user, wherein the joining request carries the account information;

judging whether the user participates in the target project or not according to the account information;

if yes, calculating the added fund required by the user to add into the target project according to the project fund and the participation fund of the target project;

and sending a payment display request for displaying the payment page corresponding to the added fund to the user terminal.

Optionally, if the determination result of determining whether the user has participated in the target project step according to the account information is negative, the following steps are executed:

determining a participation strategy for participating in the target project according to the project fund;

and sending a participation display request for displaying a participation page corresponding to the participation strategy to the user terminal.

Optionally, before the step of determining that the user is located after the step of the project phase of the service project is executed according to the account information, and the step of determining the project fund issued to the user based on the project type of the service project and the project phase, and sending a display request for displaying a pickup page corresponding to the project fund to the user terminal is executed, the method further includes:

determining a primary task to be distributed to the user under the condition that the project stage is a first stage corresponding to the business project added by the user;

sending a task display request for displaying a task page corresponding to the primary task to the user terminal;

and receiving a completion request of the user for completing the primary task, which is sent by the user terminal.

Optionally, the taking a sub-business item in the business item having an association relationship with the item fund as a target item includes:

determining attribute information of the user according to the account information, and determining a recommended service item recommended to the user based on the attribute information;

selecting first sub-service items with participation rates larger than a participation rate threshold value from the recommended service items according to a set number to form a first item set, and determining a second item set formed by second sub-service items with incidence relations with the item fund from the service items;

and taking a first sub business item in the first item set which is the same as a second sub business item in the second item set as the target item.

Optionally, the determining a project fund issued to the user based on the project type of the business project and the project stage includes:

and under the condition that the project stage is the second stage corresponding to the business project added by the user, determining an upgrade fund for upgrading the service range corresponding to the business project based on the project type and the second stage, and taking the upgrade fund as the project fund.

determining a third item set composed of third sub-business items participated by the user and a fourth item set composed of fourth sub-business items in the business items and having an incidence relation with the item fund;

and taking a third sub-business item in the third item set which is the same as a fourth sub-business item in the fourth item set as the target item.

and under the condition that the project stage is a third stage corresponding to the business project joined by the user, determining participation funds required for participating in the business project based on the project type and the third stage, and taking the participation funds as the project funds.

determining a recommended item set composed of recommended sub-business items associated with the business items and a fifth item set composed of fifth sub-business items in the business items and having an association relationship with the item fund;

and taking the recommended sub-business item in the recommended item set which is the same as the fifth sub-business item in the fifth item set as the target item.

Optionally, after the step of sending a payment display request for displaying the payment page corresponding to the added fund to the user terminal is executed, the method further includes:

receiving a payment request returned by the user terminal for paying the added funds from the user;

determining the user as a project member of the target project according to the payment request, and generating participation information of the user successfully participating in the target project;

and sending the participation information to the user terminal.

Optionally, in a case that the business item is an insurance item, the determining a project fund issued to the user based on the item type of the business item and the item stage includes:

judging whether the project stage is a participation stage corresponding to the insurance project participated by the user;

if so, determining the guarantee fund required for participating in the insurance project for the first time according to the project type of the insurance project and the participation stage, and taking the guarantee fund as the project fund;

if not, judging whether the project stage is an intermediate stage corresponding to the insurance project participated by the user;

if so, determining an upgrade fund for upgrading an insurance service range corresponding to the insurance project according to the project type of the insurance project and the intermediate stage, and taking the upgrade fund as the project fund;

if the user is not in the intermediate stage, determining that the project stage is an insurance stage corresponding to the insurance project participated by the user;

determining a claim amount for claim settlement to the user according to the item type of the insurance item and the venture stage;

and calculating the claim fund issued to the user based on the claim amount, and taking the claim fund as the project fund.

According to a second aspect of the embodiments of the present invention, there is provided a second item recommendation method including:

sending a viewing request for viewing the business item to a server according to a click instruction submitted by a user aiming at a display page of the business item; the viewing request carries account information of a participation account of the user participating in the business project;

receiving a display request which is returned by the server and used for displaying a pickup page corresponding to the project fund of the business project, generating the pickup page based on the display request, and displaying the pickup page to the user through the display page;

acquiring a pickup instruction submitted by the user on the pickup page aiming at the project fund, and sending a pickup request for picking up the project fund to the server side based on the pickup instruction;

and receiving the item information of the target item in the service item, which has an incidence relation with the item fund, returned by the server and the recommendation information generated by the item fund, and generating a recommendation page displayed to the user based on the recommendation information.

Optionally, after the step of receiving the item information of the target item in the service item, which has an association relationship with the item fund, returned by the server and the recommendation information generated by the item fund, and generating a recommendation page to be displayed to the user based on the recommendation information is executed, the method further includes:

acquiring a joining instruction submitted by the user aiming at the target project through the recommendation page;

sending a joining request for joining the target project to the server according to the joining instruction; the joining request carries the account information;

receiving a payment display request of a payment page corresponding to the added fund required by the user for adding the target project, which is returned by the server side according to the project fund and the participating fund of the target project;

and generating the payment page according to the payment display request and displaying the payment page to the user.

receiving a participation display request of a participation page corresponding to a participation strategy for determining participation in the target project according to the project fund, wherein the participation display request is returned by the server;

and generating the participation page according to the participation display request and displaying the participation page to the user.

Optionally, after the step of sending a viewing request for viewing the business item to a server according to a click instruction submitted by a user for a display page of the business item is executed, and after the step of receiving a display request for displaying a pickup page corresponding to an item fund of the business item returned by the server, and generating the pickup page based on the display request, before the step of displaying to the user through the display page is executed, the method further includes:

receiving a task display request which is returned by the server and used for displaying a task page corresponding to a primary task distributed by the user;

generating the task page according to the task display request and displaying the task page to the user;

acquiring a task execution instruction submitted by the user aiming at the primary task in the task page;

displaying to-be-executed information corresponding to the primary task to the user based on the task execution instruction;

and sending a completion request of the user for completing the primary task to the server under the condition that the information to be executed corresponding to the primary task is completed by the user.

Optionally, after the steps of generating the payment page according to the payment display request and displaying the payment page to the user are executed, the method further includes:

acquiring a payment instruction of the added funds paid by the user for the target project through the payment page;

sending a payment request for paying the added funds to the user to the server according to the payment instruction;

receiving participation information which is returned by the server and used for determining that the user successfully participates in the target project;

generating a confirmation page of successful participation of the user in the target project according to the participation information and displaying the confirmation page to the user; the confirmation page includes service information provided by the target item to the user and time information of the service provided by the target item.

According to a third aspect of the embodiments of the present invention, there is provided a first item recommendation apparatus including:

the receiving and viewing request module is configured to receive a viewing request of a user viewing the service item, which is sent by a user terminal; the viewing request carries account information of a participation account of the user participating in the business project;

a project phase determination module configured to determine that the user is in a project phase of the business project according to the account information;

a sending display request module configured to determine a project fund issued to the user based on the project type of the service project and the project stage, and send a display request for displaying a pickup page corresponding to the project fund to the user terminal;

a target item determining module configured to take a sub-business item having an association relation with the project fund in the business items as a target item when receiving a pickup request for picking up the project fund returned by the user terminal;

a recommendation target item module configured to recommend the target item by sending, to the user terminal, item information based on the target item and recommendation information generated based on the item fund.

According to a fourth aspect of the embodiments of the present invention, there is provided a second item recommendation apparatus including:

the service item display device comprises a sending and viewing request module, a display page display module and a display page display module, wherein the sending and viewing request module is configured to send a viewing request for viewing a service item to a server according to a click instruction submitted by a user aiming at the display page of the service item; the viewing request carries account information of a participation account of the user participating in the business project;

a display request receiving module configured to receive a display request for displaying a pickup page corresponding to the project fund of the business project, which is returned by the server, generate the pickup page based on the display request, and display the pickup page to the user through the display page;

the receiving request sending module is configured to obtain a receiving instruction submitted by the user on the receiving page aiming at the project fund, and send a receiving request for receiving the project fund to the server side based on the receiving instruction;

and the recommendation page generation module is configured to receive the item information of the target item in the service item, which has an association relation with the item fund, returned by the server and the recommendation information generated by the item fund, and generate a recommendation page displayed to the user based on the recommendation information.

According to a fifth aspect of embodiments of the present invention, there is provided a first computing device comprising:

a memory and a processor;

the memory is to store computer-executable instructions, and the processor is to execute the computer-executable instructions to:

According to a sixth aspect of embodiments of the present invention, there is provided a second computing device comprising:

a memory and a processor;

According to a seventh aspect of embodiments of the present invention, there is provided a first computer-readable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of any one of the first item recommendation methods.

According to an eighth aspect of the embodiments of the present invention, there is provided a second computer-readable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of any one of the second item recommendation methods.

The first item recommendation method provided by an embodiment of the present invention is applied to a server, and determines that a user is in an item phase of a service item by receiving a viewing request from a user terminal, then determines an item fund issued to the user based on an item type of the service item and the item phase, and sends a display request for displaying a pickup page corresponding to pickup of the item fund to the user terminal, and selects a sub-service item having an association relationship with the item fund as a target item when receiving a pickup request for picking up the item fund returned by the user terminal, and finally recommends the target item by sending recommendation information generated based on the item fund and item information of the target item to the terminal, so that in a process of recommending the target item to the user, the method can be used for issuing a project fund to the user in a project stage of the target project by combining the user, so that the attention degree of the user to the business project is improved, the project fund can be used as a part of the consumption fund for adding the target project, the adding intention of the user for adding the business project is further stimulated on the basis of improving the experience effect of the user, and the business conversion rate and the repeated purchase rate of the business project are improved.

Drawings

FIG. 1 is a flow chart of a first item recommendation method according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of a task page in a project recommendation method according to an embodiment of the present invention;

FIG. 3 is a diagram of a first pickup page in a project recommendation method according to an embodiment of the present invention;

FIG. 4 is a diagram illustrating a second pickup page in the item recommendation method according to an embodiment of the present invention;

fig. 5 is a schematic diagram of a first payment page in an item recommendation method according to an embodiment of the present invention;

fig. 6 is a schematic diagram of a second payment page in the item recommendation method according to an embodiment of the present invention;

FIG. 7 is a flowchart of a second item recommendation method according to an embodiment of the present invention;

FIG. 8 is a flowchart illustrating a method for recommending items to be used in an insurance item according to an embodiment of the present invention;

FIG. 9 is a schematic structural diagram of a first item recommendation apparatus according to an embodiment of the present invention;

FIG. 10 is a schematic structural diagram of a second item recommendation apparatus according to an embodiment of the present invention;

FIG. 11 is a block diagram of a first computing device, according to an embodiment of the invention;

fig. 12 is a block diagram of a second computing device according to an embodiment of the present invention.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. This description may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein, as those skilled in the art will be able to make and use the present invention without departing from the spirit and scope of the present invention.

The terminology used in the one or more embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of the invention. As used in one or more embodiments of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present invention refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It should be understood that, although the terms first, second, etc. may be used herein to describe various information in one or more embodiments of the present invention, such information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first aspect may be termed a second aspect, and, similarly, a second aspect may be termed a first aspect, without departing from the scope of one or more embodiments of the present invention. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

In the present invention, two item recommendation methods are provided, and the present invention relates to two item recommendation apparatuses, two computing devices, and two computer-readable storage media, which are described in detail in the following embodiments one by one.

Fig. 1 is a flowchart illustrating a first item recommendation method according to an embodiment of the present invention, which specifically includes the following steps:

step 102: receiving a viewing request of a user for viewing a service item, which is sent by a user terminal; the viewing request carries account information of a participation account of the user participating in the business project.

In an embodiment of the present invention, the business item may be an item that a user participates in through a user terminal, and may be an insurance item or an article sale item, and the user terminal specifically refers to a device held by the user, and may be a mobile phone, a notebook computer, or a wearable mobile device; the item recommendation method provided by the embodiment is applied to a server, and the server specifically refers to an end that provides a service related to the business item.

In practical applications, the participation account specifically refers to an account used by the user to participate in the service project, and the account information specifically refers to a historical service project in which the user participates through the participation account, for example, if the user has participated in the service project a (end), the service project B (end), and the service project C (in progress) through the participation account, the account information of the participation account specifically refers to information corresponding to the service project a (end), information corresponding to the service project B (end), and information corresponding to the service project C (in progress).

In this embodiment, the service item is taken as an insurance item for example, as the user's attention to the insurance service becomes high, the insurance item is well developed both on-line and off-line, and as the insurance item is rapidly developed, a plurality of insurance items are generated, and in order to attract users to participate in the insurance item and provide high-quality insurance service for the users, good popularization information needs to be made in the promotion stage of the insurance item to attract more users to participate in the insurance item; in the process of participating in an insurance project, a user usually determines whether to participate in the insurance project in consideration of the guarantee range of the insurance project and the amount of money which can be settled out of insurance when the user is in danger.

The first project recommendation method provided by the invention is to improve the business conversion rate of the user participating in the business project and the repurchase rate of the user to the target project, to receive a viewing request from a user terminal, to determine that the user is in a project stage of the business project, to determine a project fund issued to the user based on a project type of the business project and the project stage, to send a display request for displaying a pickup page corresponding to the project fund to the user terminal, to select a sub business project having an association relationship with the project fund as a target project under the condition of receiving the pickup request for picking up the project fund returned by the user terminal, and to finally recommend the target project by sending recommendation information generated based on the project fund and the project information of the target project to the terminal, the method and the device have the advantages that in the process of recommending the target item to the user, the user can be issued with the item fund in the item stage of the target item in combination with the user, the attention of the user to the service item is improved, the item fund can be used as part of the consumption fund for adding the target item, on the basis of improving the user experience effect, the adding intention of the user for adding the service item is further stimulated, and further the business conversion rate and the repurchase rate of the service item are improved.

In specific implementation, in the process that the user views the service item through the user terminal, in order to improve the recommendation effect of recommending the service item to the user, recommendation information needs to be generated and recommended to the user terminal according to the project stage of the service item where the user is located, so that the user is attracted to participate in the service item, the commercial conversion rate and the repeated purchase rate of the service item are improved, and the income of a provider of the service item is further improved.

Step 104: and determining that the user is in the project stage of the service project according to the account information.

Specifically, on the basis of receiving a viewing request from a user terminal, further, according to participation information of the participation account carried in the viewing request, it is determined that the user is in a project phase of the service project, where the project phase specifically refers to a phase in which the user is in the service project. The project phases are described by taking the insurance project as an example, the insurance project can be divided into three phases, namely an insurance application phase, a guarantee process phase and an insurance emergence phase, and different insurance phases in the insurance project recommend different target insurance projects for the user, so that the target insurance project can be recommended according to the specific situation of the user, and the participation rate of the user in the target insurance project is further improved.

Based on the above, in order to improve the recommendation effect of the target item in the following, different target items are determined in combination with different item phases, and a better recommendation service is provided for the user to improve the recommendation effect of the target item.

In a specific implementation, different project phases determine different recommendation processing procedures for a user, and in order to improve the participation rate of the user in a business project, before recommending the target project to the user, a subsequent project fund that can be picked up needs to be determined according to a project phase in which the user is in the business project, in one or more embodiments of this embodiment, when the user is in a first phase in the business project, the subsequent project fund can be picked up only when the user is required to complete a primary task, and a specific implementation is as follows:

Specifically, the first stage of the user joining the business project is specifically a stage of the user joining the business project for the first time, the processing task is specifically a task to be executed distributed to the user, based on which, when it is determined that the project stage is the first stage of the user joining the business project, it indicates that the user joins the business project for the first time, and in order to improve the user's participation, it is necessary to obtain the subsequent project fund only when the user executes the task, distribute the primary task to the user based on the first stage, send a task display request for displaying a task page corresponding to the primary task to the user terminal, receive a completion request for the user to complete the primary task returned by the user terminal, and at this time, indicate that the user has completed the primary task, a subsequent process of receiving the project fund may be performed.

For example, in an insurance project, it is determined that a user is in an insurance participation stage of the insurance project according to account information of the user, it may be determined that the user is participating in the insurance project for the first time, at this time, it is determined that a novice exclusive task is distributed to the user, and a task display request for displaying a task page corresponding to the novice exclusive task is sent to a mobile phone of the user, the task page displayed on the mobile phone is as shown in fig. 2, and when the user completes the novice exclusive task through the mobile phone, the task completion request returned by the mobile phone is received, and then the subsequent acquisition of the insurance fund is performed.

And under the condition that the project stage is determined to be in the first stage, the participation sense of the user is improved by combining the primary task distribution to the user, the experience effect of the user is further improved, and the subsequent process of picking up the project fund can be carried out by receiving a completion request which is returned by the user through the user terminal and aims at the primary task.

Step 106: and determining the project fund issued to the user based on the project type of the service project and the project stage, and sending a display request for displaying a pickup page corresponding to the project fund to the user terminal.

Specifically, on the basis of determining the item phase according to the account information, further determining an item fund issued to the user based on an item type of the business item and the item phase, where the item type specifically refers to an item type to which the business item belongs, for example, if the business item is an insurance item, and the item type is an insurance type, the determined item fund may be used to participate in the insurance item, or if the business item is a shopping item, and the item type is a shopping type, the determined item fund may be used to purchase any one item in the shopping item; the project fund is specifically a fund in a fund pool established for the service project, and each fund in the fund pool is used for being issued to the user as the project fund so as to attract the user to join the service project;

based on this, when the project fund is determined based on the project type and the project stage, the user needs to be able to use the service project after actively picking up the project fund, and at this time, a display request for displaying the project fund picking-up page is sent to the user terminal.

Further, since different project funds will be picked up at project phases of different business projects, and amounts and uses of the project funds picked up at the different project phases are also different, in one or more embodiments of this embodiment, in order to attract more users to participate in the business project, different project funds are issued at different project phases, and the specific implementation manner is as follows:

Specifically, the second stage of the business item specifically refers to a stage in the process of the business item when the user is in the process of the business item, for example, the second stage in the insurance item specifically refers to a stage in the process when the user is in insurance and after the user is in insurance and before the user is out of insurance; based on the above, when the project phase is determined to be the second phase, the project fund determined based on the project type and the second phase is an upgrade fund for upgrading the service scope corresponding to the business project.

Still taking the insurance item as an example to describe the item fund, when the user is in the stage of the process of being insured of the insurance item, in order to improve the deeper insurance item adding of the user, the guarantee range of the added insurance item can be attracted to the user by issuing an insurance red packet to the user, namely, the settlement amount in the insurance leaving can be improved by upgrading the guarantee range of the insurance item by using the insurance red packet, after the insurance red packet is determined, the insurance red packet is attracted to the user by sending a display request mode for displaying a pickup page corresponding to the insurance red packet to the mobile phone end of the user, and the guarantee range is upgraded, wherein the pickup page of the insurance red packet is shown in fig. 3.

In one or more embodiments of this embodiment, in order to attract more users to participate in the business project when the project phase is in the third phase, different project funds are issued in different project phases, which is specifically implemented as follows:

Specifically, the third stage of the business item specifically refers to that the user is in the last stage of the business item, for example, the third stage in an insurance item specifically refers to a stage corresponding to the user when the user is in insurance; based on this, in the case that it is determined that the project phase is the third phase, the participation fund required for participating in the business project is determined based on the project type and the third phase, and the participation fund required for the business project specifically refers to the fund required to be spent for participating in the business project again, and the participation fund may be the project fund.

Still taking the insurance item as an example to describe the item fund, when the user is in the insurance item emergence stage, in order to attract the user to join the insurance item again, the user may be attracted to purchase the insurance item again by issuing an insurance red packet to the user, that is, a part of participation fund may be saved by purchasing the insurance item again by using the insurance red packet, after the insurance red packet is determined, the user is attracted to pick up the insurance red packet to join the insurance item again by sending a display request for displaying a pickup page corresponding to the insurance red packet to a mobile phone terminal of the user, and the pickup page of the insurance red packet is shown in fig. 4.

In specific implementation, when the business item is an insurance item, it needs to be determined whether the item phase of the insurance item is a participation phase, an intermediate phase, and an insurance leaving phase of the user participating in the insurance item, and different phases will determine different item funds, in one or more embodiments of this embodiment, the specific implementation manner is as follows:

In practical application, the participation stage specifically refers to a stage corresponding to the insurance project which is added by the user for the first time, the intermediate stage specifically refers to a stage corresponding to the process in which the user is protected, and the insurance-taking stage specifically refers to a stage corresponding to the process in which the user obtains claims;

on the basis, whether the project stage of the insurance project is the participation stage corresponding to the insurance project participated by the user is judged, if yes, the user is indicated to participate in the insurance project for the first time, and at the moment, in order to improve the participation rate of the user, the insurance project issues guarantee funds to the user, wherein the guarantee funds specifically refer to funds needed to be spent in participating in the insurance project, and the guarantee funds are used as the project funds; if not, the project stage is not a participation stage, whether the project stage is an intermediate stage corresponding to the insurance project participated by the user needs to be further judged, if so, the user is in a guaranteed condition, and at the moment, the insurance project issues an upgrade fund to the user in order to improve the participation rate of the user, wherein the upgrade fund specifically refers to a fund for upgrading an insurance service range corresponding to the insurance project, and the upgrade fund is taken as the project fund; if not, the project stage is not the intermediate stage, the project stage is determined to be the occurrence stage corresponding to the insurance project, at this time, a claim amount for claim settlement to the user is determined according to the project type of the insurance project and the occurrence stage, and a claim fund issued to the user is calculated according to the claim amount, wherein the claim fund is specifically a claim amount which can be additionally obtained by the user, and the claim fund is taken as the project fund.

In practical applications, the calculation process of the claim fund can be determined according to the percentage of the claim amount, for example, if the claim amount is 30000 yuan, the claim fund can be 0.1% of the claim amount, that is, the claim fund is 30 yuan.

In the process of determining the project fund, the project fund can be determined by combining different project stages of the business project of the user, so that the project fund can be issued to the user in different project stages, the addition of a new user is attracted, old users are retained, the experience effect of the user is further improved, and the repurchase rate of the business project is effectively increased.

Step 108: and under the condition of receiving a pickup request for picking up the project fund returned by the user terminal, taking a sub-service project in the service project, which has an association relation with the project fund, as a target project.

Specifically, on the basis of sending a display request for displaying a pickup page corresponding to the project fund to the user terminal, further, when the user approaches to pickup the project fund through the user terminal, a pickup request for picking up the project fund returned by the user terminal is received, at this time, a sub-service item having an association relationship with the project fund is selected as the target item to be recommended to the user, and the sub-service item having an association relationship with the project fund specifically refers to a service item capable of participating, upgrading or picking up using the project fund.

Further, since users attracted by different project phases are different, that is, project funds corresponding to different project phases are different, and determination of the target project is further affected, this embodiment will explain that different target projects are determined by different project phases, and the specific implementation manner is as follows:

in one or more implementations of this embodiment, in a first aspect, when the project stage is a first stage, determining the target project by combining user attribute information and the project fund determined in the first stage, specifically, an implementation manner is as follows:

Specifically, the description content corresponding to the first stage in the above embodiment may be referred to in the first stage, which is not described herein again, and further, at this time, it is determined that the user is initially added to the service item, attribute information of the user is determined according to the account information, where the attribute information specifically refers to the age, sex, occupation, and the like of the user, and a recommended service item recommended to the user is determined according to the attribute information, where the recommended service item specifically refers to a service item recommended to the user and similar to the service item;

based on this, a first item set composed of first sub-service items with participation rates larger than a participation rate threshold value is selected from the recommended service items according to a set number, a second item set composed of second sub-service items with incidence relations with the item fund is determined from the service items, and then sub-service items with the same first sub-service items in the first item set and second sub-service items in the second item set are selected as the target items, wherein the participation rate specifically refers to the proportion of participating in the recommended service items.

For example, under the condition that the user is in a participation stage of participating in an insurance item, which indicates that the user participates in the insurance item for the first time, in the process of recommending the insurance item to the user, an insurance red envelope which can be used and is interested by the user needs to be selected and recommended to the user, wherein the insurance red envelope is a red envelope which can withhold insurance funds in the process of adding the insurance item; determining attribute information of a user according to account information of the user participating in the insurance project, and determining that the insurance projects recommended to the user comprise an insurance project A, an insurance project B, an insurance project C, an insurance project D and an insurance project E on the basis of the attribute information; the participation rate of the insurance items A, B, C and D is greater than the participation rate threshold value, a first item set is formed, meanwhile, the insurance items A, F, G and D which can be used by the insurance red envelope are determined, a second item set is formed, the same insurance items A and D in the first item set and the second item set are selected as target items, and then the target items are recommended to the user.

In one or more implementations of this embodiment, in the second aspect, when the project stage is the second stage, the target project is determined by combining the sub-business project participated by the user and the project fund determined in the second stage, and a specific implementation manner is as follows:

Specifically, the second stage may refer to the description content corresponding to the second stage in the foregoing embodiment, which is not described herein again, and further, in this case, in the process of determining that the user participates in the service project, determining the third project set according to the third sub-service project that the user participates in, determining a fourth project set composed of fourth sub-service projects that have an association relationship with the project fund in the service project, and then selecting a sub-service project that is the same as the fourth sub-service project in the fourth project set in the third sub-service project set as the target project.

For example, when the user is in the middle stage of an insurance item, which indicates that the user is in the guaranteed stage, in the process of recommending the insurance item to the user, an insurance red envelope that can be used and the insurance item that the user is interested in needs to be selected for recommendation to the user, where the insurance red envelope specifically refers to a red envelope that can upgrade the insurance coverage of the involved insurance item; determining that the insurance items participated by the user include an insurance item A, an insurance item B and an insurance item C, forming a third item set, determining that the insurance items capable of upgrading the insurance range of the insurance items include the insurance item A and the insurance item B, forming a fourth item set, selecting the same insurance item A and the same insurance item B in the third item set and the fourth item set as target items, and recommending the target items to the user in the subsequent process.

In one or more implementations of this embodiment, in the third aspect, when the project phase is the third phase, determining the target project by combining the sub-business project associated with the business project and the project fund determined by the third phase, where a specific implementation is as follows:

Specifically, the third stage may refer to description content corresponding to the third stage in the foregoing embodiments, which is not described herein again, and further, in a process of determining that a user is involved in the end of the service item, a recommended item set is determined according to a recommended sub-service item associated with the service item, a fifth item set composed of fifth sub-service items in the sub-service items and having an association relationship with the item fund is determined, and then a sub-service item in the recommended item set, which is the same as the fifth sub-service item in the fifth item set, is selected as the target item.

For example, when a user is in an insurance item emergence stage, in a process of recommending an insurance item to the user, an insurance red packet which can be used for insurance and is interested by the user needs to be selected and recommended to the user, wherein the insurance red packet is a red packet which can withhold insurance funds in a process of adding the insurance item again; the insurance item which the user has presented an insurance is an insurance item M, the insurance item associated with the insurance item M is provided with an insurance item A, an insurance item B and an insurance item C, a recommended item set is formed, meanwhile, the insurance red packet can be used, the insurance item A and the insurance item B are added again, a fifth item combination is formed, the same insurance item A and the same insurance item B in the recommended item set and the fifth item set are selected as target items, and the subsequent recommendation to the user is only needed.

The target items are determined according to the item funds corresponding to different item stages, so that different target items can be recommended for users in different item stages, the participation rate of the users participating in the business items is improved, the repurchase rate of the users repeatedly participating in the business items is improved, the recommendation effect of the target items is further improved, and better experience effect is brought to the users.

Step 110: recommending the target item by sending item information of the target item and recommendation information generated by the item fund to the user terminal.

Specifically, on the basis of selecting the sub-service item having the association relation with the item fund as the target item, the target item needs to be recommended to the user through the user terminal, recommendation information is first generated based on the item information of the target item and the item fund, then the recommendation information is sent to the user terminal, and finally the target item is recommended to the user based on the mode.

Further, after the recommendation information is sent to the user terminal, there are two requests for the user to participate in the target item or to abandon participation in the target item, and in the case that the user participates in the target item, the funds actually required to be spent are calculated according to the participation funds consumed by participating in the target item and the item fund, in one or more embodiments of this embodiment, the process of calculating the participation funds is as follows:

if yes, calculating the added fund required by the user to add into the target project according to the project fund and the participation fund of the target project, and sending a payment display request for displaying a payment page corresponding to the added fund to the user terminal;

if not, determining a participation strategy for participating in the target project according to the project fund, and sending a participation display request for displaying a participation page corresponding to the participation strategy to the user terminal.

Specifically, under the condition that a join request of the user for joining the target project, sent by the user terminal, is received, it is indicated that the user needs to join the target project, at this time, whether the user participates in the target project is judged according to the account information, if yes, it is indicated that the user has already participated in the target project, join funds required by the user for joining the target project are calculated according to the project fund and the participation funds of the target project, and a payment display request for displaying a payment page corresponding to the join funds is sent to the user terminal; if not, the user is indicated to join the target project for the first time, and at this time, in order to avoid the user not knowing how to correctly join the target project, a participation policy for participating in the target project may be determined according to the project fund, and a participation display request for displaying a participation page corresponding to the participation policy is sent to the user terminal.

According to the above example, under the condition that the target item recommended to the user is the insurance item and the user is in the participation stage of participating in the insurance item, whether the user participates in the insurance item A is judged, if yes, it is determined that the insurance red envelope previously picked up by the user is 19 yuan, and the participation fund required for adding the insurance item A is 300 yuan in one month, it is determined that the fund added to the insurance item A by the user is 281 yuan through calculation, and then a payment display request corresponding to a payment page corresponding to 281 yuan added to the user is sent to the mobile phone terminal of the user, wherein the payment page is shown in fig. 5; if not, determining that the user is added into the insurance project A for the first time, determining a participation strategy participating in the insurance project A at the moment, guiding the user how to correctly participate in the insurance project A, and sending a participation display request for displaying a participation page corresponding to the participation strategy to a mobile phone end of the user.

Under the condition that the target item recommended to the user is determined to be an insurance item and the user is in the middle stage of participating in the insurance item, whether the user participates in the insurance item A is judged, if yes, it is determined that the insurance red envelope taken by the user before is 19 yuan and the participation fund required for upgrading the insurance item A is 19.01 yuan in one month, it is determined that the fund for upgrading the insurance item A by the user is 0.01 yuan through calculation, then a payment display request corresponding to a payment page corresponding to the fund 0.01 yuan is sent to a mobile phone end of the user, and the payment page is as shown in FIG. 6.

In the process that the user determines to join the target item according to the received recommendation information, under the condition that the user participates in the target item, the fund joining of the user to the target item is calculated, and the payment display request is sent to the user terminal, so that the user can visually know the obtained preference, the experience effect of the user is further improved, under the condition that the user does not participate in the target item, the participation display request can be sent to the user terminal, the user can be guided to participate in the target item, the time for the user to participate in the target item is greatly reduced, and the user can obtain better service.

Further, in a case that it is determined that the user has participated in the target item, the user pays for the added fund, at this time, a payment request, returned by the user terminal, of the user paying for the added fund is received, and it is determined that the user successfully participated in the target item according to the payment request, in one or more embodiments of this embodiment, a specific process of determining that the user successfully participated in the target item is as follows:

and sending the participation information to the user terminal.

Specifically, a payment request of the user for paying the added fund returned by the user terminal is received, the user is determined as a project member of the target project according to the payment request, participation information of the user successfully participating in the target project is generated, and then the participation information is sent to the user terminal.

The first item recommendation method provided by the specification comprises the steps of receiving a viewing request from a user terminal, determining that a user is in an item stage of a service item, determining an item fund issued to the user based on an item type of the service item and the item stage, sending a display request for displaying a pickup page corresponding to the item fund to the user terminal, selecting a sub-service item having an association relation with the item fund as a target item under the condition that the pickup request for picking up the item fund returned by the user terminal is received, and finally recommending the target item by sending recommendation information generated based on the item fund and item information of the target item to the terminal, so that the item fund can be issued to the user in combination with the item stage of the target item by the user in the process of recommending the target item to the user, the attention of the user to the business project is improved, the project fund can be used as part of the consumed fund for joining the target project, the joining intention of the user for joining the business project is further stimulated on the basis of improving the experience effect of the user, and the business conversion rate and the repurchase rate of the business project are improved.

Fig. 7 is a flowchart illustrating a second item recommendation method according to an embodiment of the present invention, which specifically includes the following steps:

step 702: sending a viewing request for viewing the business item to a server according to a click instruction submitted by a user aiming at a display page of the business item; the viewing request carries account information of a participation account of the user participating in the business project.

In specific implementation, the second item recommendation method is applied to a user terminal, where the user terminal specifically refers to a device held by a user, and may be a mobile phone, a notebook computer, or a wearable mobile device; in addition, the service items in this embodiment are the same as those described in the above embodiments, and the description of this embodiment is omitted here.

Based on the method, in the process that the user views the business item, a viewing request for viewing the business item is sent to a server side through a click instruction submitted by aiming at a display page of the business item; the viewing request carries account information of a participation account of the user participating in the business project.

Further, in a case that it is determined that the user is primarily involved in the business project, in order to improve the user's understanding of the business project, a primary task may be assigned to the user, and in one or more embodiments of this embodiment, a specific practice manner is as follows:

Specifically, a task display request for displaying a task page corresponding to a primary task distributed by the user and returned by the server is received, the task page is generated according to the task display request and displayed to the user, at this time, the user can view the primary task through the task display request, or a task execution instruction submitted by the user for the primary task in the task page indicates that the user is executing the primary task, and a completion request for completing the primary task by the user can be sent to the server under the condition that the information to be executed corresponding to the primary task is completed by the user.

Step 704: and receiving a display request which is returned by the server and used for displaying a pickup page corresponding to the project fund of the business project, generating the pickup page based on the display request, and displaying the pickup page to the user through the display page.

Specifically, on the basis of displaying the pickup page according to the display request, a display request for displaying the pickup page corresponding to the project fund of the business project returned by the server is further received, the pickup page is generated based on the display request, and the pickup page is displayed to the user through the display page.

In practical application, the user can view the specific amount of the project fund which can be collected through the collecting page.

Step 706: and acquiring a pickup instruction submitted by the user on the pickup page aiming at the project fund, and sending a pickup request for picking up the project fund to the server side based on the pickup instruction.

Specifically, when the user submits a pickup instruction on the pickup page for the project fund, it is indicated that the user has an intention to join the business project, and at this time, a pickup request for picking up the project fund is sent to the server based on the pickup instruction.

Step 708: and receiving the item information of the target item in the service item, which has an incidence relation with the item fund, returned by the server and the recommendation information generated by the item fund, and generating a recommendation page displayed to the user based on the recommendation information.

Specifically, on the basis of sending the pickup request to the server, further, receiving recommendation information generated according to the item information of the target item in the business item having an association relationship with the item fund and the item fund, which is returned by the server, and generating a recommendation page to be displayed to the user based on the recommendation information.

In practical application, the user can specifically know the relevant information of the target item and the discount which can be obtained by participating in the target item, namely the sum of money which can be deducted by the item fund, through the recommendation page.

In a specific implementation, when a user decides to join the target item after viewing the recommendation page, a join instruction needs to be submitted, and in one or more implementations of this embodiment, a specific process of joining the target item by the user is as follows:

For example, in an insurance project, a user decides to join an insurance project A, obtains a joining instruction submitted by the user through a recommendation page of the insurance project A, sends a joining request for joining the insurance project A to a server according to the joining instruction, the joining request carries account information of the user, calculates a payment display request of a payment page corresponding to joining funds consumed by the user for joining the insurance project A by receiving an insurance red envelope received by the server according to the user and the participating funds required for joining the insurance project A, and generates a payment page corresponding to the insurance project A for the user according to the payment display request.

Further, in order to improve the user's understanding of the target item when the user needs to join the target item after the payment page is displayed to the user, a confirmation page carrying the service information and the time information may be displayed to the user, where in one or more embodiments of this embodiment, specific implementation manners of displaying the confirmation page to the user are as follows:

For example, when a user joins an insurance item a, a payment instruction of the user for joining funds paid by the user for the insurance item a is acquired, a payment request for the user to pay for joining the funds is sent to a server according to the payment instruction, participation information of the user successfully participating in the insurance item a returned by the server is received, a confirmation page for showing the user to successfully participate in the insurance item is generated according to the participation information, and the confirmation page comprises guarantee information and claim settlement information of the insurance item a, which can be provided for the user, and guarantee time of the insurance item a.

In specific implementation, in order to improve the experience effect of the user and improve the joining efficiency of the user joining the target item when the user joins the target item for the first time, a participation policy may be presented to the user to guide the user, where in one or more implementations of this embodiment, a specific presentation process of the participation policy is as follows:

The second item recommendation method provided by the specification realizes that in the process of recommending the target item to the user, the item fund can be issued to the user in combination with the item stage of the target item by the user, so that the attention of the user to the service item is improved, the item fund can be used as part of the consumed fund for adding the target item, on the basis of improving the user experience effect, the adding intention of the user for adding the service item is further stimulated, and further the business conversion rate and the repurchase rate of the service item are improved.

The following will further describe the item recommendation method in conjunction with fig. 8 by taking the application of the item recommendation method provided by the present invention in insurance items as an example. Fig. 8 is a flowchart illustrating a method for recommending an item applied to an insurance item according to an embodiment of the present invention, which specifically includes the following steps:

step 802: and the user terminal receives a click instruction submitted by a user aiming at a display page of the insurance project.

Step 804: and the user terminal sends a viewing request for viewing the insurance item to the server according to the click command.

Step 806: and the server determines that the user is in the participation stage of the insurance project according to the viewing request sent by the user terminal.

Specifically, the participation stage is a stage in which the user participates in the insurance item for the first time.

Step 808: and the server determines the insurance red envelope issued to the user according to the participation stage and the item type of the insurance item, and sends a display request for displaying a pickup page corresponding to the insurance red envelope to the user terminal.

Step 810: and the user terminal receives the display request returned by the server, generates a pickup page based on the display request and displays the pickup page to the user.

Step 812: and the user terminal receives a pickup instruction submitted by the user through the pickup page.

Step 814: and the user terminal sends a receiving request for receiving the insurance red envelope to the server according to the receiving instruction.

Step 816: and the server determines the hospitalization projects which have an association relation with the insurance red envelope according to the pickup request sent by the user terminal.

Step 818: and the server generates recommendation information according to the item information of the hospitalization insurance items and the insurance red packet, and sends the recommendation information to the user terminal.

Step 820: and the user terminal receives the recommendation information returned by the server, and generates a recommendation page of the hospitalization risk item based on the recommendation information to be displayed to the user.

The item recommendation method provided by the embodiment can be used for issuing the item fund to the user in combination with the item stage of the target item of the user in the process of recommending the target item to the user, so that the attention of the user to the service item is improved, the item fund can be used as part of the consumption fund for adding the target item, the adding intention of the user for adding the service item is further stimulated on the basis of improving the user experience effect, and further the business conversion rate and the repurchase rate of the service item are improved.

Corresponding to the first item recommendation method embodiment, the present invention further provides a first item recommendation apparatus embodiment, and fig. 9 shows a schematic structural diagram of the first item recommendation apparatus provided in an embodiment of the present invention. As shown in fig. 9, the apparatus includes:

a receiving viewing request module 902, configured to receive a viewing request sent by a user terminal for a user to view a service item; the viewing request carries account information of a participation account of the user participating in the business project;

a determine project phase module 904 configured to determine that the user is in a project phase of the business project according to the account information;

a sending display request module 906 configured to determine a project fund issued to the user based on the project type of the service project and the project stage, and send a display request for displaying a pickup page corresponding to the project fund to the user terminal;

a target item determining module 908 configured to, in a case that a pickup request for picking up the project fund returned by the user terminal is received, take a sub-business item having an association relationship with the project fund in the business items as a target item;

a recommend target item module 910 configured to recommend the target item by sending, to the user terminal, item information based on the target item and recommendation information generated based on the item fund.

In an optional embodiment, the item recommendation apparatus further includes:

a join request receiving module configured to receive a join request sent by the user terminal for joining the target item, where the join request carries the account information;

the judging module is configured to judge whether the user participates in the target project according to the account information;

if yes, operating a calculation and adding fund module;

the fund adding module is configured to calculate the fund added for the user to add into the target project according to the project fund and the participation fund of the target project;

and the payment display request sending module is configured to send a payment display request for displaying a payment page corresponding to the added fund to the user terminal.

In an optional embodiment, if the determination result output by the determining module is negative, the following modules are operated:

a determination participation policy module configured to determine a participation policy for participating in the target project based on the project fund;

and the participation display request sending module is configured to send a participation display request for displaying a participation page corresponding to the participation strategy to the user terminal.

In an optional embodiment, the item recommendation apparatus further includes:

a primary task determining module configured to determine a primary task to be distributed to the user when the project phase is a first phase corresponding to the business project added to the user;

a task display request sending module configured to send a task display request for displaying a task page corresponding to the primary task to the user terminal;

a receiving completion request module configured to receive a completion request of the user to complete the primary task, which is sent by the user terminal.

In an alternative embodiment, the determine target items module 908 includes:

a first determination unit configured to determine attribute information of the user according to the account information and determine a recommended service item recommended to the user based on the attribute information;

the composition unit is configured to select first sub-business items with participation rates larger than a participation rate threshold value from the recommended business items according to a set number to form a first item set, and determine a second item set formed by second sub-business items with association relations with the item fund from the business items;

a second determining unit configured to take a first sub business item in the first item set identical to a second sub business item in the second item set as the target item.

In an optional embodiment, the send show request module 906 is further configured to:

In an alternative embodiment, the determine target items module 908 includes:

a third determining unit, configured to determine a third item set composed of third sub-business items in which the user participates, and a fourth item set composed of fourth sub-business items in the business items which have an association relationship with the item fund;

a fourth determining unit configured to take a third sub business item in the third item set identical to a fourth sub business item in the fourth item set as the target item.

In an alternative embodiment, the determine target items module 908 includes:

a fifth determining unit, configured to determine a recommended item set composed of recommended sub-business items associated with the business item, and a fifth item set composed of fifth sub-business items in the business item having an association relationship with the item fund;

a sixth determining unit configured to take a recommended sub-business item in the recommended item set identical to a fifth sub-business item in the fifth item set as the target item.

In an optional embodiment, the item recommendation apparatus further includes:

a payment request receiving module configured to receive a payment request returned by the user terminal for the user to pay the added funds;

a generation participation information module configured to determine the user as a project member of the target project according to the payment request and generate participation information of the user successfully participating in the target project;

a send participation information module configured to send the participation information to the user terminal.

In an optional embodiment, in a case that the business item is an insurance item, the sending a presentation request module 906 includes:

a first judging unit, configured to judge whether the project stage is a participation stage corresponding to the user participating in the insurance project;

if the participation stage is reached, operating a first determined project fund unit;

the first item fund unit is configured to determine guarantee funds required for participating in the insurance item for the first time according to the item type of the insurance item and the participation stage, and take the guarantee funds as the item fund;

if the stage is not the participation stage, operating a second judgment unit;

the second judging unit is configured to judge whether the project stage is an intermediate stage corresponding to the insurance project participated by the user;

if so, operating a second determined project fund unit;

the second determined item fund unit is configured to determine an upgrade fund for upgrading an insurance service range corresponding to the insurance item according to the item type of the insurance item and the intermediate stage, and use the upgrade fund as the item fund;

if the intermediate stage is not, operating a determining stage unit;

the stage determining unit is configured to determine that the project stage is an insurance stage corresponding to the insurance project participated by the user;

a claim amount determination unit configured to determine a claim amount to claim the user based on the item type of the insurance item and the venture phase;

a third determine project fund unit configured to calculate a claim fund issued to the user based on the claim amount, and to treat the claim fund as the project fund.

The first item recommendation device provided by the specification determines that the user is in an item stage of the service item by receiving a viewing request from a user terminal, determines an item fund issued to the user based on an item type of the service item and the item stage, sends a display request for displaying a pickup page corresponding to the item fund to the user terminal, selects a sub-service item having an association relationship with the item fund as a target item when the pickup request for picking up the item fund returned by the user terminal is received, and finally recommends the target item by sending recommendation information generated based on the item fund and item information of the target item to the terminal, so that the item fund can be issued to the user in combination with the item stage of the target item by the user in a process of recommending the target item to the user, the attention of the user to the business project is improved, the project fund can be used as part of the consumed fund for joining the target project, the joining intention of the user for joining the business project is further stimulated on the basis of improving the experience effect of the user, and the business conversion rate and the repurchase rate of the business project are improved.

The above is a schematic arrangement of the first item recommendation apparatus of the present embodiment. It should be noted that the technical solution of the item recommendation apparatus is the same as that of the first item recommendation method, and details of the technical solution of the item recommendation apparatus, which are not described in detail, can be referred to the description of the technical solution of the first item recommendation method.

Corresponding to the second item recommendation method embodiment, the invention further provides a second item recommendation device embodiment, and fig. 10 shows a schematic structural diagram of the second item recommendation device provided in an embodiment of the invention. As shown in fig. 10, the apparatus includes:

the view request sending module 1002 is configured to send a view request for viewing the service item to the server according to a click instruction submitted by a user on a display page of the service item; the viewing request carries account information of a participation account of the user participating in the business project;

a display request receiving module 1004 configured to receive a display request for displaying a pickup page corresponding to the project fund of the business project, which is returned by the server, generate the pickup page based on the display request, and display the pickup page to the user through the display page;

a receiving request sending module 1006, configured to obtain a receiving instruction submitted by the user on the receiving page for the project fund, and send a receiving request for receiving the project fund to the server based on the receiving instruction;

and a recommendation page generation module 1008 configured to receive the item information of the target item in the service item, which has an association relationship with the item fund, and recommendation information generated by the item fund, which are returned by the server, and generate a recommendation page to be displayed to the user based on the recommendation information.

In an optional embodiment, the item recommendation apparatus further includes:

the first joining instruction acquisition module is configured to acquire a joining instruction submitted by the user for the target project through the recommendation page;

the first joining sending request module is configured to send a joining request for joining the target project to the server according to the joining instruction; the joining request carries the account information;

the payment display request receiving module is configured to receive a payment display request of a payment page corresponding to the fund joining required by the user to join the target project, which is returned by the server and calculated according to the project fund and the fund participating in the target project;

and the payment page display module is configured to generate the payment page according to the payment display request and display the payment page to the user.

In an optional embodiment, the item recommendation apparatus further includes:

the second acquisition joining instruction module is configured to acquire a joining instruction submitted by the user for the target project through the recommendation page;

the second joining request sending module is configured to send a joining request for joining the target project to the server according to the joining instruction; the joining request carries the account information;

a participation display request receiving module configured to receive a participation display request of a participation page corresponding to a participation strategy for determining participation in the target project according to the project fund, and the participation display request is returned by the server;

and the display participation page module is configured to generate the participation page according to the participation display request and display the participation page to the user.

In an optional embodiment, the item recommendation apparatus further includes:

the task display request receiving module is configured to receive a task display request which is returned by the server and is used for displaying a task page corresponding to a primary task distributed by the user;

the task page display module is configured to generate a task page according to the task display request and display the task page to the user;

a task execution instruction acquisition module configured to acquire a task execution instruction submitted by the user for the primary task in the task page;

the information to be executed display module is configured to display information to be executed corresponding to the primary task to the user based on the task execution instruction;

and the sending completion request module is configured to send a completion request of the primary task completed by the user to the server under the condition that the information to be executed corresponding to the primary task is completed by the user.

In an optional embodiment, the item recommendation apparatus further includes:

a payment instruction acquisition module configured to acquire a payment instruction of the added funds paid by the user for the target item through the payment page;

the sending joining request module is configured to send a payment request for paying the joining fund by the user to the server according to the payment instruction;

the participation information receiving module is configured to receive participation information which is returned by the server and determines that the user successfully participates in the target project;

the display confirmation page module is configured to generate a confirmation page of successful participation of the user in the target project according to the participation information and display the confirmation page to the user; the confirmation page includes service information provided by the target item to the user and time information of the service provided by the target item.

The item recommendation device provided by the embodiment can issue the item fund to the user in combination with the item stage of the target item of the user in the process of recommending the target item to the user, so as to improve the attention of the user to the business item, and the item fund can be used as part of the consumption fund for adding the target item, so that the adding intention of the user for adding the business item is further stimulated on the basis of improving the user experience effect, and further the business conversion rate and the repurchase rate of the business item are improved.

The above is a schematic arrangement of the second item recommendation apparatus of the present embodiment. It should be noted that the technical solution of the item recommendation apparatus and the technical solution of the second item recommendation method described above belong to the same concept, and details that are not described in detail in the technical solution of the item recommendation apparatus can be referred to the description of the technical solution of the second item recommendation method described above.

FIG. 11 illustrates a block diagram of a first computing device 1100 that is provided in accordance with an embodiment of the invention. The components of the computing device 1100 include, but are not limited to, memory 1110 and a processor 1120. The processor 1120 is coupled to the memory 1110 via a bus 1130 and the database 1150 is used to store data.

The computing device 1100 also includes an access device 1140, the access device 1140 enabling the computing device 1100 to communicate via one or more networks 1160. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. The access device 1140 may include one or more of any type of network interface, e.g., a Network Interface Card (NIC), wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the invention, the above-described components of computing device 1100, as well as other components not shown in FIG. 11, may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 11 is for purposes of example only and is not limiting as to the scope of the invention. Those skilled in the art may add or replace other components as desired.

Computing device 1100 can be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), mobile phone (e.g., smartphone), wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 1100 can also be a mobile or stationary server.

Wherein, the processor 1120 is configured to execute the following computer-executable instructions:

The above is a schematic scheme of the first computing device of the embodiment. It should be noted that the technical solution of the computing device and the technical solution of the first item recommendation method described above belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the first item recommendation method described above.

Fig. 12 is a block diagram illustrating a second computing device 1200 provided in accordance with an embodiment of the invention. The components of the computing device 1200 include, but are not limited to, memory 1210 and processor 1220. Processor 1220 is coupled to memory 1210 via bus 1230, and database 1250 is used to store data.

The computing device 1200 also includes an access device 1240, the access device 1240 enabling the computing device 1200 to communicate via one or more networks 1260. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. The access device 1240 may include one or more of any type of network interface, e.g., a Network Interface Card (NIC), wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the invention, the above-described components of computing device 1200 and other components not shown in FIG. 12 may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 12 is for purposes of example only and is not limiting as to the scope of the invention. Those skilled in the art may add or replace other components as desired.

Computing device 1200 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), mobile phone (e.g., smartphone), wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 1200 may also be a mobile or stationary server.

Wherein processor 1220 is configured to execute the following computer-executable instructions:

The above is a schematic scheme of the second computing device of the embodiment. It should be noted that the technical solution of the computing device and the technical solution of the second item recommendation method described above belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the second item recommendation method described above.

An embodiment of the present invention also provides a first computer-readable storage medium storing computer instructions that, when executed by a processor, are configured to:

The above is an illustrative scheme of the first computer-readable storage medium of the embodiment. It should be noted that the technical solution of the storage medium belongs to the same concept as the technical solution of the first item recommendation method, and details that are not described in detail in the technical solution of the storage medium can be referred to the description of the technical solution of the first item recommendation method.

An embodiment of the present invention further provides a second computer-readable storage medium storing computer instructions that, when executed by a processor, are configured to:

The above is an illustrative scheme of the second computer-readable storage medium of the embodiment. It should be noted that the technical solution of the storage medium and the technical solution of the second item recommendation method belong to the same concept, and for details that are not described in detail in the technical solution of the storage medium, reference may be made to the description of the technical solution of the second item recommendation method.

The foregoing description of specific embodiments of the present invention has been presented. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The computer instructions comprise computer program code which may be in the form of source code, object code, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.

It should be noted that, for the sake of simplicity, the above-mentioned method embodiments are described as a series of acts or combinations, but those skilled in the art should understand that the present invention is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no acts or modules are necessarily required of the invention.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

The preferred embodiments of the invention disclosed above are intended to be illustrative only. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.

Claims

1. An item recommendation method comprising:

2. The item recommendation method of claim 1, further comprising, after the step of recommending the target item by sending item information of the target item and recommendation information generated based on the item fund to the user terminal is performed:

3. The item recommendation method according to claim 2, if the determination result of determining whether the user has participated in the target item step according to the account information is negative, performing the following steps:

4. The item recommendation method according to claim 1, wherein, after the step of determining that the user is in the item phase of the business item according to the account information is executed, and before the step of determining an item fund issued to the user based on the item type of the business item and the item phase and sending a display request for displaying a pickup page corresponding to the item fund to the user terminal is executed, the method further comprises:

5. The item recommendation method according to claim 4, wherein the taking a sub-business item having an association relation with the item fund among the business items as a target item comprises:

6. The item recommendation method of claim 1, said determining an item fund to be issued to the user based on the item type of the business item and the item stage, comprising:

7. The item recommendation method according to claim 6, wherein the taking a sub-business item having an association relation with the item fund among the business items as a target item comprises:

8. The item recommendation method of claim 1, said determining an item fund to be issued to the user based on the item type of the business item and the item stage, comprising:

9. The item recommendation method according to claim 8, wherein the taking a sub-business item having an association relation with the item fund among the business items as a target item comprises:

10. The item recommendation method of claim 2, after the step of sending a payment display request for displaying a payment page corresponding to the added funds to the user terminal is executed, further comprising:

and sending the participation information to the user terminal.

11. The item recommendation method according to claim 1, wherein in a case where the business item is an insurance item, the determining an item fund to be issued to the user based on an item type of the business item and the item stage comprises:

12. An item recommendation method comprising:

13. The item recommendation method according to claim 12, after the step of receiving the recommendation information generated according to the item information of the target item in the business item having an association relationship with the item fund and the item fund, and generating the recommendation page to be presented to the user based on the recommendation information, which is returned by the server is executed, further comprising:

14. The item recommendation method according to claim 12, after the step of receiving the recommendation information generated according to the item information of the target item in the business item having an association relationship with the item fund and the item fund, and generating the recommendation page to be presented to the user based on the recommendation information, which is returned by the server is executed, further comprising:

15. The item recommendation method according to claim 12, after the step of sending a request for viewing a business item to a server according to a click command submitted by a user for a display page of the business item is executed, and before the step of receiving a display request for displaying a pickup page corresponding to a project fund of the business item returned by the server and generating the pickup page based on the display request is executed, the method further includes:

16. The item recommendation method of claim 13, further comprising, after the steps of generating the payment page according to the payment display request and displaying the payment page to the user are performed:

17. An item recommendation device comprising:

18. An item recommendation device comprising:

19. A computing device, comprising:

a memory and a processor;

20. A computing device, comprising:

a memory and a processor;

21. A computer readable storage medium storing computer instructions which, when executed by a processor, carry out the steps of the item recommendation method of any one of claims 1 to 11.

22. A computer readable storage medium storing computer instructions which, when executed by a processor, carry out the steps of the item recommendation method of any one of claims 12 to 16.