CN111241405A - User portrait label acquisition method, label acquisition device and terminal equipment - Google Patents
User portrait label acquisition method, label acquisition device and terminal equipment Download PDFInfo
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- G06—COMPUTING; CALCULATING OR COUNTING
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Abstract
The application is applicable to the technical field of telephone watches, and provides a user portrait label acquisition method, a label acquisition device, terminal equipment and a computer readable storage medium, wherein the method comprises the following steps: acquiring at least two kinds of behavior data of a user on each target dial plate in M target dial plates of the telephone watch; acquiring a preference score of each label of each target dial plate according to at least two kinds of behavior data of each target dial plate; acquiring the preference score of each label in different labels of the M target dials according to the preference score of each label of each target dial; and acquiring a label of the user portrait of the telephone watch according to the favorite score of each label in different labels of the M target dials. The application can improve the accuracy of the user portrait of the telephone watch.
Description
Technical Field
The application belongs to the technical field of telephone watches, and particularly relates to a user portrait label acquisition method, a user portrait label acquisition device, a terminal device and a computer readable storage medium.
Background
The telephone watch is a communication tool integrating functions of watch, communication, positioning and the like, and has been pursued by a lot of users in recent years. The user portrait is widely applied to telephone watches as an effective tool for outlining target users and connecting user appeal and design direction. However, in the prior art, when a user portrait of a telephone watch is constructed, a simplified portrait is made based on the age and sex and the activity of the user, and the precision is low.
Disclosure of Invention
The application provides a user portrait label acquisition method, a label acquisition device, a terminal device and a computer readable storage medium, so as to improve the user portrait accuracy of a telephone watch.
In a first aspect, an embodiment of the present application provides a method for obtaining a tag of a user portrait, where the method includes:
acquiring at least two kinds of behavior data of a user on each target dial plate in M target dial plates of a telephone watch, wherein M is an integer larger than 1;
acquiring a preference score of each label of each target dial plate according to at least two kinds of behavior data of each target dial plate;
obtaining a preference score of each label in different labels of the M target dials according to the preference score of each label of each target dial, wherein the different labels of the M target dials refer to different labels in all the labels of the M target dials;
and acquiring a label of the user portrait of the telephone watch according to the favorite score of each label in different labels of the M target dials.
In a second aspect, an embodiment of the present application provides a user portrait label obtaining apparatus, where the label obtaining apparatus includes:
the behavior data acquisition module is used for acquiring at least two kinds of behavior data of a user on each target dial plate in M target dial plates of the telephone watch, wherein M is an integer larger than 1;
the first score obtaining module is used for obtaining the favorite score of each label of each target dial plate according to at least two kinds of behavior data of each target dial plate;
a second score obtaining module, configured to obtain a preference score for each of different labels of the M target dials according to the preference score for each of the labels of each of the target dials, where the different labels of the M target dials refer to different labels of all the labels of the M target dials;
and the portrait label acquisition module is used for acquiring a user portrait label of the telephone watch according to the preference score of each label in different labels of the M target dials.
In a third aspect, an embodiment of the present application provides a terminal device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the steps of the tag obtaining method according to the first aspect when executing the computer program.
In a fourth aspect, the present application provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the computer program implements the steps of the tag obtaining method according to the first aspect.
In a fifth aspect, an embodiment of the present application provides a computer program product, which, when running on a terminal device, causes the terminal device to execute the steps of the tag obtaining method according to the first aspect.
From the above, the present application collects at least two behavior data of a user for each of M target dials of a telephone watch, the preference score of each label of each target dial plate of a user can be obtained according to the behavior data of multiple dimensions, the preference score of each label in different labels of M target dial plates is obtained according to the preference score of each label of each target dial plate, thereby obtaining the label preferred by the user as the label of the user portrait of the telephone watch according to the favorite score of each label, namely, the application obtains the user portrait label of the telephone watch through multi-dimensional data (one behavior data is one dimensional data) such as at least two behavior data, the interest and hobby of the user can be fully mined, the user portrait of the telephone watch can be more accurately constructed, and the user portrait accuracy of the telephone watch is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
FIG. 1 is a schematic flow chart illustrating an implementation of a tag obtaining method for a user portrait according to an embodiment of the present application;
FIG. 2 is a schematic flow chart illustrating an implementation of a tag obtaining method for a user portrait according to a second embodiment of the present application;
FIG. 3 is a schematic diagram of a user portrait label capturing apparatus according to a third embodiment of the present application;
fig. 4 is a schematic diagram of a terminal device according to a fourth embodiment of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
In particular implementations, the terminal devices described in embodiments of the present application include, but are not limited to, other portable devices such as mobile phones, laptop computers, or tablet computers having touch sensitive surfaces (e.g., touch screen displays and/or touch pads). It should also be understood that in some embodiments, the device is not a portable communication device, but is a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or touchpad).
In the discussion that follows, a terminal device that includes a display and a touch-sensitive surface is described. However, it should be understood that the terminal device may include one or more other physical user interface devices such as a physical keyboard, mouse, and/or joystick.
The terminal device supports various applications, such as one or more of the following: a drawing application, a presentation application, a word processing application, a website creation application, a disc burning application, a spreadsheet application, a gaming application, a telephone application, a video conferencing application, an email application, an instant messaging application, an exercise support application, a photo management application, a digital camera application, a web browsing application, a digital music player application, and/or a digital video player application.
Various applications that may be executed on the terminal device may use at least one common physical user interface device, such as a touch-sensitive surface. One or more functions of the touch-sensitive surface and corresponding information displayed on the terminal can be adjusted and/or changed between applications and/or within respective applications. In this way, a common physical architecture (e.g., touch-sensitive surface) of the terminal can support various applications with user interfaces that are intuitive and transparent to the user.
It should be understood that, the sequence numbers of the steps in this embodiment do not mean the execution sequence, and the execution sequence of each process should be determined by the function and the inherent logic of the process, and should not constitute any limitation to the implementation process of the embodiment of the present application.
In order to explain the technical solution described in the present application, the following description will be given by way of specific examples.
Referring to fig. 1, is a schematic flow chart of an implementation of a tag obtaining method for a user portrait according to an embodiment of the present application, where the tag obtaining method is applied to a terminal device, and as shown in the drawing, the tag obtaining method may include the following steps:
step S101, at least two kinds of behavior data of a user on each target dial plate in M target dial plates of the telephone watch are obtained.
Wherein M is an integer greater than 1.
In the embodiment of the application, the terminal equipment can collect the use behavior of the dial plate of the telephone watch in the preset time of a user, and screen out two behavior data of dial plate purchase and dial plate switching. Wherein, the at least two kinds of behavior data of each target dial include, but are not limited to, purchasing behavior data and switching behavior data of each target dial, the purchasing behavior data of the target dial can refer to data of purchasing the target dial from the dial store, including, but not limited to, purchasing times and purchasing times of the target dial (i.e., time of purchasing the target dial from the dial store), the switching behavior data refers to data of switching the telephone watch from one target dial to another target dial, including, but not limited to, switching times and switching times of the target dial (i.e., time of occurrence of switching the dial, for one target dial, switching time thereof generally includes switching start time and switching end time, time of switching the telephone watch from the current dial to the target dial is switching start time of the target dial, and time of switching the telephone watch from the target dial to other dials is switching end time of the target dial). It should be noted that the at least two behavior data of each target dial are not limited to the purchasing behavior data and the switching behavior data, and the user may set the specific content of the at least two behavior data according to the actual needs, which is not limited herein.
The M target dials may refer to dials used or in use by the user within a preset time. The preset time may refer to a preset time for collecting behavior data of the M target dials. Optionally, the user may set the preset time (for example, 30 days) according to actual needs, which is not limited herein.
And step S102, acquiring the favorite score of each label of each target dial according to the at least two kinds of behavior data of each target dial.
In the embodiment of the application, the purchase times and the switching times of each target dial plate in at least two kinds of behavior data of each target dial plate can be obtained, the product of the purchase times of each target dial plate and the score of one purchase dial plate is calculated according to the preset score of one purchase dial plate (namely the score weight of the purchase times) and the score of one switching dial plate (namely the score weight of the switching times), the product of the switching times of each target dial plate and the score of one switching dial plate is accumulated to obtain an accumulated value, the accumulated value is determined to be the favorite score of each target dial plate, and the favorite score of each label of each target dial plate can be obtained according to the favorite score of each target dial plate. Illustratively, the target dial a has a purchase number of 1, a switching number of 2, a score of 10 for one purchase dial, a score of 1 for one switching dial, a purchase score of 10 for the target dial a, a switching score of 2, and an accumulated value of 12 for the purchase score and the switching score, so that a preference score of 12 for the target dial a can be determined.
The label marking of each target dial plate can be manually carried out, label marking is carried out on each target dial plate according to multiple dimensions such as the category, the function, the festival, the artistic characteristics, the style and related adjectives of each target dial plate, after the label marking is completed, the corresponding relation between each target dial plate and at least one label is established, each label of each target dial plate refers to each label in at least one label corresponding to each target dial plate, for example, the target dial plate A corresponds to the label 1 and the label 2, and each label of the target dial plate A refers to the label 1 and the label 2. The preference score of each label of each target dial plate can represent the preference degree of each label of each target dial plate, and the higher the preference score of the label is, the more the user likes the label.
Step S103, obtaining the preference score of each label in different labels of the M target dials according to the preference score of each label of each target dial.
Wherein, the different labels of the M target dials refer to different labels in all the labels of the M target dials.
In the embodiment of the application, after the preference score of each label of each target dial plate in the M target dial plates is obtained, the preference scores of at least two same labels in the M target dial plates can be accumulated, and the accumulated value is used as the preference score of the label, so that the preference scores of different labels in the M target dial plates are obtained, that is, the preference degrees of users for different labels in the M target dial plates are obtained.
Optionally, the obtaining the preference score of each label in different labels of the M target dials according to the preference score of each label of each target dial includes:
counting different labels of the M target dials according to all labels of each target dial;
and accumulating the preference scores of each label in the different labels of the M target dials in the corresponding target dials respectively to obtain an accumulated value, and determining the accumulated value as the preference score of each label in the different labels of the M target dials.
In this embodiment of the application, different labels in the M target dials may be counted according to all labels of each target dial in the M target dials, and then at least one preference score corresponding to each label in the different labels is accumulated (because one label may exist in at least two target dials, for example, the target dial a and the target dial B both correspond to the label 1), so that the preference score of each label in the different labels may be obtained.
Illustratively, the target dial plates are a target dial plate A, a target dial plate B and a target dial plate C, the target dial plate A is provided with a label 1, a label 2 and a label 3, and the favorite scores of the three labels are 20 points; the target dial B corresponds to a label 2 and a label 3, and the favorite scores of the two labels are 30 points; the target dial C corresponds to a label 1 and a label 3, and the favorite scores of the two labels are 10 points; different labels of the three target dials are respectively a label 1, a label 2 and a label 3, and the preference scores of the label 1 in the target dial A and the target dial C are accumulated to obtain a preference score of 30 points of the label 1; accumulating the preference scores of the labels 2 in the target dial A and the target dial B respectively to obtain the preference score of the labels 2 of 50 points; and accumulating the preference scores of the labels 3 in the target dial A, the target dial B and the target dial C respectively to obtain 60-point preference score of the labels 3. As can be seen from the above, the preference score of label 1 is 30 points, the preference score of label 2 is 50 points, and the preference score of label 3 is 60 points in the three different labels of the three target dials.
And step S104, obtaining the label of the user portrait of the telephone watch according to the favorite score of each label in the different labels of the M target dials.
In the embodiment of the application, the preference degree of a user to each label can be obtained according to the preference score of each label in different labels in M target dials, so that the label which is more interested by the user is obtained from different labels, the label is used as the user portrait of the telephone watch, and the label portrait of the user is more fit with the preference of the user.
Optionally, the obtaining the label of the user portrait of the telephone watch according to the preference score of each of the different labels of the M target dials includes:
sorting different labels of the M target dials according to the sequence of the preference scores from high to low;
and acquiring labels arranged at front L positions, and determining the labels as labels of the user portrait of the telephone watch, wherein L is greater than zero and less than or equal to the number of different labels of the M target dials.
In the embodiment of the application, different labels are sorted according to the sequence of the preference scores from high to low, the labels which are interesting or loved by the user can be arranged in front of the label, the labels which are not interesting or loved by the user are arranged behind the label, the labels arranged in front are used as the labels of the user portrait of the telephone watch, and the labels which are interesting or loved by the user can be selected from different labels to be used as the labels of the user portrait. Optionally, the user may set the value of L according to actual needs, for example, the value of L is 1, that is, the tag arranged at the first position is taken as the tag of the user portrait; l is 2, namely, the label arranged at the first two digits is taken as the label of the user portrait.
The embodiment of the application acquires the favorite scores of different labels through multi-dimensional data such as at least two kinds of behavior data, so that the labels favored by users are selected from different labels to serve as the labels of the user portrait of the telephone watch, the interest and the favorite of the users can be fully mined, the user portrait of the telephone watch can be more accurately constructed, and the accuracy of the user portrait of the telephone watch is improved.
Referring to fig. 2, it is a schematic flow chart of an implementation of a tag obtaining method for a user portrait according to a second embodiment of the present application, where the tag obtaining method is applied to a terminal device, and as shown in the drawing, the tag obtaining method may include the following steps:
step S201, at least two kinds of behavior data of a user on each target dial plate in M target dial plates of the telephone watch are obtained.
Wherein M is an integer greater than 1.
The step is the same as step S101, and reference may be made to the related description of step S101, which is not repeated herein.
Step S202, acquiring target data of each target dial according to the at least two kinds of behavior data of each target dial.
In the embodiment of the present application, according to the switching behavior data in the at least two kinds of behavior data of each target dial, the usage time (for example, the number of usage days) of each target dial and whether the target dial is a dial currently used by the telephone watch may be obtained, where the target data of each target dial includes, but is not limited to, the number of purchases of each target dial, the number of switching times, the usage time, and/or the target dial is a dial currently used by the telephone watch, and the like. The usage time may be in units of days, or in units of hours and minutes, and is not limited herein. The goal data for each goal dial can refer to data used to calculate a preference score for each goal dial. It should be noted that, if a target dial is not the dial currently used by the telephone watch, the target data of the target dial includes, but is not limited to, the purchase times, switching times, use time, etc. of the target dial; if a target dial is the dial currently used by the telephone watch, the target data of the target dial includes, but is not limited to, the purchase times, switching times, use time of the target dial, the dial currently used by the telephone watch, and the like. For example, the target data for each target dial may be combed into: user-dial-buy times; user-dial-switch times; user-current usage dial; user-dial-number of days of dial use.
Step S203, obtaining a preference score of each target dial according to the target data of each target dial.
Optionally, the target data of each target dial plate includes first type target data and second type target data; the obtaining of the preference score of each target dial plate according to the target data of each target dial plate comprises:
obtaining the scoring weight of each target data in the first type of target data of each target dial plate;
acquiring initial scores of each target data in the first type of target data of each target dial according to the scoring weight of each target data in the first type of target data of each target dial;
acquiring a target score of each target data in the first type of target data of each target dial according to the initial score and the time attenuation factor of each target data in the first type of target data of each target dial;
obtaining the scoring weight of each target data in the second type of target data of each target dial plate;
obtaining the target score of each kind of target data in the second kind of target data of each target dial plate according to the scoring weight of each kind of data in the second kind of target data of each target dial plate;
and accumulating the target score of each target data in the first type of target data of each target dial and the target score of each target data in the second type of target data of each target dial to obtain an accumulated value, and determining the accumulated value as the preference score of each target dial.
The first type of target data may refer to target data requiring consideration of a time attenuation factor, and the second type of target data may refer to target data requiring no consideration of the time attenuation factor. Time attenuation factors are added when the preference score of the target dial is calculated according to the first type of target data, and the attenuation of the interest degree of a user can be considered in the process of calculating the preference score of the target dial, so that the calculated preference score of the target dial is more practical.
Optionally, the user may select the first type of target data and the second type of target data from the target data of each target dial, for example, the purchase times of one target dial are taken as the first type of target data of the target dial; and the switching times and the use time of the target dial plate and the second type of target data of the target dial plate, which are the dial plate currently used by the telephone watch, are used as the target dial plate. The scoring weight of each target data in the first type of target data can refer to the score of purchasing the target dial once; the scoring weight of each target data in the second category of target data may refer to a score of switching the target dial once, a score of using the target dial for one unit time (e.g., one day or one hour, etc.), and a score of the target dial being a dial currently used by the telephone watch.
Obtaining the target score of each target data in the first type of target data of each target dial plate, specifically, obtaining the score weight of the purchase times and the purchase times of each target dial plate, calculating the product of the purchase times of each target dial plate and the score weight of the purchase times, determining the value obtained by the product as the initial score of the purchase times of each target dial plate, obtaining the time interval between the purchase time of each target dial plate and the current time, and obtaining the time interval between the purchase time of each target dial plate and the current time according to a score formula rui＝x*λnObtaining a target score r of the number of purchases of each target dialuiWherein n is a time interval; λ is a time attenuation factor, λ is greater than zero and less than 1; x is the initial score for the number of purchases.
Obtaining the target score of each target data in the second type of target data of each target dial, which may specifically refer to that for any target dial, if the target dial is a dial currently used by a telephone watch, obtaining the score weight of the switching times, the score weight of the use time and the score weight of the target dial being the dial currently used by the telephone watch, obtaining the switching times and the use time of the target dial, calculating the product of the switching times and the score weight of the switching times of the target dial, determining that the value obtained by the product is the target score of the switching times of the target dial, calculating the product of the use time and the score weight of the use time of the target dial, determining that the value obtained by the product is the target score of the use time of the target dial, determining that the score weight of the target dial being the dial currently used by the telephone watch is the target score of the dial currently used by the telephone watch, the target score of the switching times and the target score of the service time of the target dial plate and the target score of the dial plate currently used by the telephone watch are the target scores of all target data in the second type of target data of the target dial plate; if the target dial is not the dial currently used by the telephone watch, acquiring the scoring weight of switching times and the scoring weight of using time, acquiring the switching times and the using time of the target dial, calculating the product of the switching times of the target dial and the scoring weight of the switching times, determining the value obtained by the product as the target score of the switching times of each target dial, calculating the product of the using time and the scoring weight of using time of the target dial, and determining the value obtained by the product as the target score of using time of the target dial, wherein the target score of the switching times and the target score of using time of the target dial are the target scores of all target data in the second type of target data of the target dial.
Illustratively, the scoring weight of the purchase times is 10 points, the scoring weight of the switching times is 1 point, the weighting weight of the use time is 1 point, the scoring weight of the current use dial of the telephone watch is 5 points, the user u purchases the dial i 8 days ago, and then the target scoring of the purchase times of the user u on the dial i is rui＝10*λ8(ii) a If the number of times of switching the dial i by the user u is 1, the target score of the switching number of times of the dial i by the user u is 1; if the user u uses the dial i for 6 days, the target score of the user u on the use time of the dial i is 6; if the dial plate currently used by the user u is the dial plate i, the target score of the dial plate currently used by the telephone watch is 5 points, the four target scores are accumulated, and the preference score of the user u to the dial plate i is 10 x lambda8+12。
Optionally, the accumulating the target score of each target data in the first class of target data of each target dial and the target score of each target data in the second class of target data of each target dial to obtain an accumulated value includes:
accumulating the target score of each target data in the first type of target data of each target dial and the target score of each target data in the second type of target data of each target dial, and calculating an accumulated value by using a spark calculation engine.
In the embodiment of the application, in the process of calculating the preference score of each target dial of a user, a spark calculation engine is used for calculation, the spark calculation engine is a quick and universal calculation engine designed for large-scale data processing, the calculation capacity of terminal equipment can be further improved, and meanwhile, the score calculation of tens of millions of users is processed.
And step S204, acquiring the preference score of each label of each target dial according to the preference score of each target dial.
Optionally, the obtaining the preference score of each label of each target dial plate according to the preference score of each target dial plate includes:
acquiring the weight of each label of each target dial plate;
and acquiring the preference score of each label of each target dial plate according to the preference score of each target dial plate and the weight of each label of each target dial plate.
In the embodiment of the present application, a weight of each label of each target dial may be preset (for example, the weight of each label is 1), and for any target dial, a product of the preference score of the target dial and the weight of each label of the target dial is calculated, and a value obtained by the product is used as the preference score of each label. For example, the preference score of the target dial a is 15 points, the target dial a has two labels, label 1 and label 2, if the weights of label 1 and label 2 are both 1, the preference score of label 1 and label 2 of the target dial a is 15 points, if the weight of label 1 is 0.8 and the weight of label 2 is 1, the preference score of label 1 is 12 points, and the preference score of label 2 is 15 points. Optionally, the user may set the weight of each label of each target dial by himself or herself according to actual needs, which is not limited herein.
Step S205, obtaining a preference score for each label in different labels of the M target dials according to the preference score for each label of each target dial.
The step is the same as step S103, and reference may be made to the related description of step S103, which is not described herein again.
Step S206, according to the favorite score of each label in different labels of the M target dials, obtaining the label of the user portrait of the telephone watch.
The step is the same as step S104, and reference may be made to the related description of step S104, which is not repeated herein.
The embodiment of the application can deeply mine the target data used for calculating the preference score of the target dial plate through at least two kinds of behavior data, and the dimensionality of the target data is increased, so that the preference of a user to each label is obtained from multiple dimensionalities, the label favored by the user is selected to serve as the label of the portrait of the user, and the accuracy of portrait of the user is improved.
Fig. 3 is a schematic diagram of a user portrait label acquiring apparatus provided in the third embodiment of the present application, and for convenience of description, only the relevant portions of the third embodiment of the present application are shown.
The tag acquisition apparatus includes:
a behavior data obtaining module 31, configured to obtain at least two kinds of behavior data of a user on each target dial plate of M target dial plates of a telephone watch, where M is an integer greater than 1;
the first score obtaining module 32 is configured to obtain a preference score of each label of each target dial according to at least two kinds of behavior data of each target dial;
a second score obtaining module 33, configured to obtain a preference score for each of different labels of the M target dials according to the preference score for each label of each target dial, where the different labels of the M target dials refer to different labels of all the labels of the M target dials;
and the portrait label acquisition module 34 is configured to acquire a user portrait label of the telephone watch according to the preference score of each of the different labels of the M target dials.
Optionally, the first score obtaining module 32 includes:
the target data acquisition unit is used for acquiring the target data of each target dial plate according to the at least two kinds of behavior data of each target dial plate;
the dial plate score obtaining unit is used for obtaining the favorite score of each target dial plate according to the target data of each target dial plate;
and the label score acquiring unit is used for acquiring the preference score of each label of each target dial plate according to the preference score of each target dial plate.
Optionally, the target data of each target dial plate includes first type target data and second type target data; the dial plate score acquisition unit includes:
the first acquisition subunit is used for acquiring the scoring weight of each target data in the first type of target data of each target dial plate;
the second obtaining subunit is configured to obtain, according to the scoring weight of each type of target data in the first type of target data of each target dial, an initial score of each type of target data in the first type of target data of each target dial;
the third obtaining subunit is configured to obtain, according to the initial score and the time attenuation factor of each target data in the first class of target data of each target dial, a target score of each target data in the first class of target data of each target dial;
the fourth obtaining subunit is configured to obtain a scoring weight of each target data in the second type of target data of each target dial;
the fifth obtaining subunit is configured to obtain, according to the scoring weight of each kind of target data in the second kind of target data of each target dial, a target score for each kind of target data in the second kind of target data of each target dial;
and the score determining subunit is used for accumulating the target score of each target data in the first type of target data of each target dial and the target score of each target data in the second type of target data of each target dial to obtain an accumulated value, and determining the accumulated value as the favorite score of each target dial.
Optionally, the score determining subunit is specifically configured to:
accumulating the target score of each target data in the first type of target data of each target dial and the target score of each target data in the second type of target data of each target dial, and calculating an accumulated value by using a spark calculation engine.
Optionally, the tag score obtaining unit is specifically configured to:
acquiring the weight of each label of each target dial plate;
and acquiring the preference score of each label of each target dial plate according to the preference score of each target dial plate and the weight of each label of each target dial plate.
Optionally, the second score obtaining module 33 includes:
the label counting unit is used for counting different labels of the M target dials according to all the labels of each target dial;
and the score accumulation unit is used for accumulating the preference scores of each label in the different labels of the M target dials in the corresponding target dials respectively to obtain an accumulated value, and determining the accumulated value as the preference score of each label in the different labels of the M target dials.
Optionally, the portrait label acquisition module 34 includes:
the label sorting unit is used for sorting different labels of the M target dials according to the sequence of the preference scores from high to low;
and the label determining unit is used for acquiring the labels arranged at the front L positions and determining that the labels are the labels of the user portrait of the telephone watch, wherein L is greater than zero and less than or equal to the number of different labels of the M target dials.
The tag obtaining device provided in the embodiment of the present application can be applied to the first method embodiment and the second method embodiment, and for details, reference is made to the description of the first method embodiment and the second method embodiment, and details are not repeated here.
Fig. 4 is a schematic diagram of a terminal device according to a fourth embodiment of the present application. As shown in fig. 4, the terminal device 4 of this embodiment includes: one or more processors 40 (only one of which is shown), a memory 41, and a computer program 42 stored in the memory 41 and executable on the processors 40. The processor 40, when executing the computer program 42, implements the steps in the various tag acquisition method embodiments described above
The terminal device 4 may be a desktop computer, a notebook, a palm computer, a cloud server, or other computing devices. The terminal device may include, but is not limited to, a processor 40, a memory 41. Those skilled in the art will appreciate that fig. 4 is merely an example of a terminal device 4 and does not constitute a limitation of terminal device 4 and may include more or fewer components than shown, or some components may be combined, or different components, e.g., the terminal device may also include input-output devices, network access devices, buses, etc.
The Processor 40 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 41 may be an internal storage unit of the terminal device 4, such as a hard disk or a memory of the terminal device 4. The memory 41 may also be an external storage device of the terminal device 4, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the terminal device 4. Further, the memory 41 may also include both an internal storage unit and an external storage device of the terminal device 4. The memory 41 is used for storing the computer program and other programs and data required by the terminal device. The memory 41 may also be used to temporarily store data that has been output or is to be output.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other ways. For example, the above-described embodiments of the apparatus/terminal device are merely illustrative, and for example, the division of the modules or units is only one logical division, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated modules/units, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow in the method of the embodiments described above can be realized by a computer program, which can be stored in a computer-readable storage medium and can realize the steps of the embodiments of the methods described above when the computer program is executed by a processor. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
When the computer program product runs on a terminal device, the terminal device can implement the steps in the method embodiments.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present application and are intended to be included within the scope of the present application.
Claims (10)
1. A user portrait label acquisition method, comprising:
acquiring at least two kinds of behavior data of a user on each target dial plate in M target dial plates of a telephone watch, wherein M is an integer larger than 1;
acquiring a preference score of each label of each target dial plate according to at least two kinds of behavior data of each target dial plate;
obtaining a preference score of each label in different labels of the M target dials according to the preference score of each label of each target dial, wherein the different labels of the M target dials refer to different labels in all the labels of the M target dials;
and acquiring a label of the user portrait of the telephone watch according to the favorite score of each label in different labels of the M target dials.
2. The label acquisition method of claim 1, wherein said acquiring a preference score for each label of said each target dial based on at least two behavioral data of said each target dial comprises:
acquiring target data of each target dial according to the at least two behavior data of each target dial;
acquiring a preference score of each target dial according to the target data of each target dial;
and acquiring the preference score of each label of each target dial plate according to the preference score of each target dial plate.
3. The label acquisition method of claim 2, wherein the target data of each target dial comprises a first type of target data and a second type of target data; the obtaining of the preference score of each target dial plate according to the target data of each target dial plate comprises:
obtaining the scoring weight of each target data in the first type of target data of each target dial plate;
acquiring initial scores of each target data in the first type of target data of each target dial according to the scoring weight of each target data in the first type of target data of each target dial;
acquiring a target score of each target data in the first type of target data of each target dial according to the initial score and the time attenuation factor of each target data in the first type of target data of each target dial;
obtaining the scoring weight of each target data in the second type of target data of each target dial plate;
obtaining the target score of each target data in the second type of target data of each target dial according to the score weight of each target data in the second type of target data of each target dial;
and accumulating the target score of each target data in the first type of target data of each target dial and the target score of each target data in the second type of target data of each target dial to obtain an accumulated value, and determining the accumulated value as the preference score of each target dial.
4. The label acquisition method of claim 3, wherein accumulating the goal score for each of the first category of goal data for each of the goal dials and the goal score for each of the second category of goal data for each of the goal dials to obtain an accumulated value comprises:
accumulating the target score of each target data in the first type of target data of each target dial and the target score of each target data in the second type of target data of each target dial, and calculating an accumulated value by using a spark calculation engine.
5. The method of claim 2, wherein obtaining the preference score for each label of each target dial based on the preference score for each target dial comprises:
acquiring the weight of each label of each target dial plate;
and acquiring the preference score of each label of each target dial plate according to the preference score of each target dial plate and the weight of each label of each target dial plate.
6. The method of claim 1, wherein said obtaining a preference score for each of the different labels of the M target dials based on the preference score for each label of the each target dial comprises:
counting different labels of the M target dials according to all labels of each target dial;
and accumulating the preference scores of each label in the different labels of the M target dials in the corresponding target dials respectively to obtain an accumulated value, and determining the accumulated value as the preference score of each label in the different labels of the M target dials.
7. The label acquisition method of any one of claims 1 to 6, wherein said acquiring a label of a user representation of said telephone watch based on a preference score for each of different labels of said M target dials comprises:
sorting different labels of the M target dials according to the sequence of the preference scores from high to low;
and acquiring labels arranged at front L positions, and determining the labels as labels of the user portrait of the telephone watch, wherein L is greater than zero and less than or equal to the number of different labels of the M target dials.
8. A user portrait label capture device, comprising:
the behavior data acquisition module is used for acquiring at least two kinds of behavior data of a user on each target dial plate in M target dial plates of the telephone watch, wherein M is an integer larger than 1;
the first score obtaining module is used for obtaining the favorite score of each label of each target dial plate according to at least two kinds of behavior data of each target dial plate;
a second score obtaining module, configured to obtain a preference score for each of different labels of the M target dials according to the preference score for each of the labels of each of the target dials, where the different labels of the M target dials refer to different labels of all the labels of the M target dials;
and the portrait label acquisition module is used for acquiring a user portrait label of the telephone watch according to the preference score of each label in different labels of the M target dials.
9. A terminal device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the steps of the tag acquisition method according to any one of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the tag acquisition method according to any one of claims 1 to 7.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010043537.1A CN111241405A (en) | 2020-01-15 | 2020-01-15 | User portrait label acquisition method, label acquisition device and terminal equipment |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010043537.1A CN111241405A (en) | 2020-01-15 | 2020-01-15 | User portrait label acquisition method, label acquisition device and terminal equipment |
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