CN111225005A

CN111225005A - Push content generation method and device, electronic equipment and computer storage medium

Info

Publication number: CN111225005A
Application number: CN201811408553.5A
Authority: CN
Inventors: 任韧
Original assignee: Beijing Didi Infinity Technology and Development Co Ltd
Current assignee: Beijing Didi Infinity Technology and Development Co Ltd
Priority date: 2018-11-23
Filing date: 2018-11-23
Publication date: 2020-06-02
Anticipated expiration: 2038-11-23
Also published as: CN111225005B

Abstract

The embodiment of the application provides a push content generation method, a push content generation device, electronic equipment and a computer storage medium, wherein the method comprises the following steps: acquiring a push content generation instruction; the push content generation instruction carries push demand information; determining a push template matched with the push demand information according to the push demand information; and generating push content pushed to the user side based on the determined push template and the obtained file content. According to the embodiment of the application, the push content is modularized, so that unnecessary interaction processes and modification can be reduced, and the push efficiency is improved.

Description

Push content generation method and device, electronic equipment and computer storage medium

Technical Field

The present application relates to the field of data processing technologies, and in particular, to a method and an apparatus for generating push content, an electronic device, and a computer storage medium.

Background

With the development of network technology and terminal technology, many application software has an information push function, and a user side installed with the application software can push some push contents, such as activity information, preference information and the like, to a user. The diversification of the push content can increase the interest of the user so as to play a role in popularization.

Currently, when generating push content of push information, an operator designs a push content scheme and then provides the push content scheme to the designer. And after the designer designs the icon pattern of the push content scheme, feeding the icon pattern back to an operator. This results in a cumbersome modification process of the design scheme for pushing content, which results in unnecessary waste of resources.

Disclosure of Invention

In view of the above, an object of the present invention is to provide a method, an apparatus, an electronic device, and a computer storage medium for generating push content, which can improve the efficiency of generating push content.

According to an aspect of the present application, there is provided a push content generation method, including:

acquiring a push content generation instruction; the push content generation instruction carries push demand information;

determining a push template matched with the push demand information according to the push demand information;

and generating push content pushed to the user side based on the determined push template and the obtained file content.

In some embodiments, the push template includes any one of the following push modules:

an identity push module; a color push module; and a file pushing module.

In some embodiments, the determining, according to the push requirement information, a push template matching the push requirement information includes:

acquiring description information corresponding to each pushing module at a preset position of the pushing demand information;

according to the description information corresponding to each type of pushing module, searching a pushing module matched with the description information in each type of pushing module;

determining a push module combination matched with the push demand information according to the push module matched with the description information;

arranging the pushing modules in the pushing module combination according to a preset sequence to form the pushing template.

determining at least one push module indicated by the module identifier according to the module identifier included in the push demand information;

determining a push module combination matched with the push demand information according to at least one push module indicated by the module identifier;

In some embodiments, the generating, based on the determined push template and the obtained document content, a push content to be pushed to a user side includes:

and adding the acquired file content into a file pushing module of the pushing template to generate pushing content pushed to a user side.

In some embodiments, the document pushing module includes at least one document pushing sub-module, and the generating, based on the determined pushing template and the obtained document content, a pushing content to be pushed to the user side includes:

and adding the file content at the position of the file pushing submodule corresponding to the file content tag according to the file content tag carried by the file content, and generating the pushing content pushed to the user side.

In some embodiments, after generating the push content to be pushed to the user terminal based on the determined push template and the obtained document content, the method further includes:

displaying a preview image of the pushed content, and setting a modification option of each pushing module of the pushing template in the preview image so that a user can preview and modify the pushed content according to the preview image and the modification option.

acquiring a push content change instruction input by a user;

determining a push module to be changed in the push template indicated by the push content change instruction;

and replacing the push module to be changed with a push module matched with the content change information carried by the push content change instruction.

In some embodiments, if the pushing module is a filing pushing module, the filing pushing module includes at least one filing pushing sub-module; replacing the push module to be changed with a push module matched with the content change information, comprising:

acquiring a case content label and case content of each case pushing submodule at the position of each case pushing submodule of the case pushing module to be changed;

and replacing the to-be-modified case pushing module with a case pushing module matched with the content modification information, and respectively adding the case contents to the positions corresponding to the case content tags in the case pushing module matched with the content modification information.

In some embodiments, after generating the push content to be pushed to the user side, the method further includes:

setting a trigger condition for the generated push content;

and pushing the push content carrying the trigger condition to a user side, so that the user side displays the push content when meeting the trigger condition.

According to an aspect of the present application, there is provided a push content generating apparatus, the apparatus comprising: the device comprises an acquisition module, a determination module and a generation module; wherein the content of the first and second substances,

the acquisition module is used for acquiring a push content generation instruction; the push content generation instruction carries push demand information;

the determining module is used for determining a push template matched with the push demand information according to the push demand information;

and the generating module is used for generating the push content pushed to the user side based on the determined push template and the obtained file content.

an identity push module; a color push module; and a file pushing module.

In some embodiments, the determining module is specifically configured to determine a push template matching the push requirement information according to the following steps:

In some embodiments, the generating module is specifically configured to generate the push content to be pushed to the user side according to the following steps:

In some embodiments, the document pushing module includes at least one document pushing sub-module, and the generating module is specifically configured to generate the push content to be pushed to the user side according to the following steps:

In some embodiments, the apparatus further comprises: and the display module is used for displaying the preview image of the pushed content and setting the modification options of each pushing module of the pushing template in the preview image so as to enable a user to preview and modify the pushed content according to the preview image and the modification options.

In some embodiments, the apparatus further comprises: the change module is used for acquiring a push content change instruction input by a user; determining a push module to be changed in the push template indicated by the push content change instruction; and replacing the push module to be changed with a push module matched with the content change information carried by the push content change instruction.

In some embodiments, if the pushing module is a filing pushing module, the filing pushing module includes at least one filing pushing sub-module; the changing module is specifically configured to replace the push module to be changed with a push module matched with the content changing information according to the following steps:

In some embodiments, the apparatus further comprises:

the pushing module is used for setting a triggering condition for the generated pushing content; and pushing the push content carrying the trigger condition to a user side, so that the user side displays the push content when meeting the trigger condition.

According to one aspect of the present application, an electronic device is provided that may include one or more storage media and one or more processors in communication with the storage media. One or more storage media store machine-readable instructions executable by a processor. When the electronic device runs, the processor communicates with the storage medium through the communication bus, and the processor executes the machine-readable instructions to perform one or more of the operations of the information pushing method

According to an aspect of the present application, a computer storage medium is provided, on which a computer program is stored, which when executed by a processor performs the steps of the information pushing method described above.

Based on any aspect, the push content generation scheme provided by the embodiment of the application may obtain a push content generation instruction, where the push content generation instruction carries push demand information, determine a push template matching the push demand information according to the push demand information carried by the push content generation instruction, and then generate push content to be pushed to a user terminal based on the determined push template and the obtained document content. Therefore, when the push content pushed to the user side is generated, an operator does not need to design a push content scheme at first and then design an icon pattern of the push content scheme by a designer, the push content is modularized, a push template is determined according to a push content generation instruction input by a user, and then the push content is generated.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.

Fig. 1 is a flowchart illustrating a push content generation method provided by an embodiment of the present application;

FIG. 2 is a flow chart illustrating a generation process of a push template provided by an embodiment of the present application;

FIG. 3 is a flow chart illustrating a generation process of a push template provided by an embodiment of the present application;

FIG. 4 is a flow chart illustrating a push content modification process provided by an embodiment of the present application;

FIG. 5 is a schematic diagram of an information pushing apparatus provided in an embodiment of the present application;

fig. 6 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it should be understood that the drawings in the present application are for illustrative and descriptive purposes only and are not used to limit the scope of protection of the present application. Additionally, it should be understood that the schematic drawings are not necessarily drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of the present application. It should be understood that the operations of the flow diagrams may be performed out of order, and steps without logical context may be performed in reverse order or simultaneously. One skilled in the art, under the guidance of this application, may add one or more other operations to, or remove one or more operations from, the flowchart.

In addition, the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.

The method, the apparatus, the electronic device, or the computer storage medium described in the embodiments of the present application may be applied to any scene in which push content needs to be generated, for example, may be applied to mobile phone application software, a web page design platform, and the like. The embodiment of the present application does not limit a specific application scenario, and any scheme for generating push content by using the method provided by the embodiment of the present application is within the protection scope of the present application.

It should be noted that in the embodiments of the present application, the term "comprising" is used to indicate the presence of the features stated hereinafter, but does not exclude the addition of further features.

The term "user" in this application may refer to an individual, entity or tool that requests a service, subscribes to a service, provides a service, or facilitates the provision of a service. For example, the user may be an operator, designer, operator, or the like, or any combination thereof.

In the embodiment of the application, a push content generation instruction can be acquired, the push content generation instruction carries push demand information, and then a push template matched with the push demand information is determined according to the push demand information carried by the push content generation instruction. Here, the push template may include at least one push module, and thus a combination of the push modules in the push template may be determined according to the push requirement information. And then based on the determined push template and the obtained file content, the push content pushed to the user terminal can be generated. Therefore, when the push content pushed to the user side is generated, the push content can be designed according to the requirements of the user, the user does not need to put forward a push scheme first, and then a special designer designs the push scheme put forward by the user, so that the multi-party interaction process of the push content during design can be reduced, the generation efficiency of the push content is improved, and unnecessary resource waste is reduced.

As shown in fig. 1, a basic flow of a push content generating method provided in an embodiment of the present application includes:

s101, acquiring a push content generation instruction; the push content generation instruction carries push demand information.

In a specific implementation, the software platform may obtain, at the user interaction interface, a push content generation instruction input by the user terminal, or the software platform may obtain, at the user interaction interface, a push content generation instruction input by the user terminal and uploaded by the user terminal. Here, the software platform may be provided with a user interaction interface, and the user interaction interface may provide a push demand option or a push demand input window of the user for the user. The user can select the push requirement according to the push requirement option provided by the software platform, or the push requirement can be directly input in the push requirement window. The user can also select or input the pushing requirement on the display interface of the user side, and the user side can upload the pushing requirement selected or input by the user to the software platform. The push content generation instruction may include push requirement information, and in some embodiments, the push content generation instruction may further include document content.

Here, the user terminal may include a mobile device, a tablet computer, a laptop computer, or a built-in device in a motor vehicle, etc., or any combination thereof. In some embodiments, the mobile device may include a smart home device, a wearable device, a smart mobile device, a virtual reality device, an augmented reality device, or the like, or any combination thereof. In some embodiments, the smart home devices may include smart lighting devices, control devices for smart electrical devices, smart monitoring devices, smart televisions, smart cameras, or walkie-talkies, or the like, or any combination thereof. In some embodiments, the wearable device may include a smart bracelet, a smart lace, smart glass, a smart helmet, a smart watch, a smart garment, a smart backpack, a smart accessory, and the like, or any combination thereof. In some embodiments, the smart mobile device may include a smartphone, a Personal Digital Assistant (PDA), a gaming device, a navigation device, or a point of sale (POS) device, or the like, or any combination thereof. In some embodiments, the virtual reality device and/or the augmented reality device may include a virtual reality helmet, virtual reality glass, a virtual reality patch, an augmented reality helmet, augmented reality glass, an augmented reality patch, or the like, or any combination thereof. For example, the virtual reality device and/or augmented reality device may include various virtual reality products and the like.

In some embodiments, the software platform may include a server, which may include a processor, which may include one or more processing cores (e.g., a single-core processor or a multi-core processor). Merely by way of example, a Processor may include a Central Processing Unit (CPU), an Application Specific Integrated Circuit (ASIC), an Application Specific Instruction Set Processor (ASIP), a Graphics Processing Unit (GPU), a Physical Processing Unit (PPU), a Digital Signal Processor (DSP), a Field Programmable Gate Array (FPGA), a Programmable Logic Device (PLD), a controller, a microcontroller Unit, a reduced Instruction Set computer (reduced Instruction Set computer), a microprocessor, or the like, or any combination thereof.

S102, determining a pushing template matched with the pushing demand information according to the pushing demand information.

In specific implementation, the push content generation instruction may carry push requirement information, and after acquiring the push content generation instruction, the software platform may determine a push template matching the push requirement according to the push requirement information carried by the push content generation instruction.

Here, the push demand information may include an identification, a color, and a pattern of the push content. The push template may include a plurality of push modules, for example, the push template may include an identity push module, a color push module, and a documentation push module. The software platform can store a plurality of push modules in advance, and each push module can have a plurality of styles. Taking the identifier pushing module as an example, the software platform may store a plurality of types of identifier pushing modules in advance, and the identifiers of each identifier pushing module may be different.

In specific implementation, if the software platform obtains the push demand information input by the user terminal through the push demand options provided for the user, the software platform may search, according to the push demand information obtained by each push demand option, a push module matched with the demand information in a template library corresponding to each push demand option, and then form a push template from at least one found push module. If the software platform acquires the pushing demand information through the text data input by the user, the software platform can extract keywords from the pushing demand information, then determine a pushing module matched with the pushing demand information according to the extracted keywords, and then form a pushing template by using at least one determined pushing module.

S103, generating push content pushed to a user side based on the determined push template and the obtained file content.

Here, after determining the push template matching the push requirement information, the software platform may generate the push content to be pushed to the user terminal based on the determined push template and the obtained document content.

In a specific implementation, the document content may be input by the user when inputting the push requirement information, and the software platform may add the acquired document content to the document push module of the determined push template after determining the push template matching the push requirement, so as to generate the push content to be pushed to the user side. The document content may also be the document content acquired by the software platform at the position of the document pushing module of the pushing template after the pushing template matched with the pushing requirement information is determined, and then the acquired document content may be added at the position of the document pushing module and set according to the format of the document pushing module.

Here, the document pushing module may include at least one document pushing sub-module, and when the obtained document content is added to the document pushing module of the pushing module and the pushed content pushed to the user end is generated, the document content may be added to the position of the document pushing sub-module corresponding to the document content tag according to the document content tag carried by the document content, and the pushed content pushed to the user end is generated. When acquiring the document content, the software system may set a document content tag for the acquired document content, for example, the software system may set a headline tag for the document content input by the user, and then add the document content with the headline tag to the headline sub-module of the document pushing module. The case push sub-module may include a headline sub-module, a subtitle sub-module, an active content sub-module, and the like.

In a specific implementation, after the push content pushed to the user side is generated, a preview image of the push content can be displayed, and a modification option of each push module of the push template is set in the preview image, so that the user can preview and modify the push content according to the preview image and the modification option. Therefore, the user can watch the preview image of the push content at any time, and the convenience of push content design is provided for the user.

In a specific implementation, after generating the push content to be pushed to the user terminal, the software platform may send the generated push content to the user terminal. After the generated push content is pushed to the user side, a trigger condition can be set for the generated push content, so that the user side can display the push content to the user when the set trigger condition is met. For example, the software platform may set the trigger condition to enable the user end to display the push content to the user when the user inputs a preset keyword. For another example, the software platform may set the trigger condition to satisfy the preset operation gesture, and enable the user end to display the push content to the user.

By the push information generation method, the push template matched with the push demand information carried by the push content generation instruction can be determined through the push content generation instruction input by the user, so that the push content pushed to the user side can be directly generated according to the push demand information of the user. For example, if the user is an operator of the software platform, the operator may directly input the push demand information, and the software platform may generate the push content matched with the push demand information. The operator does not need to send the push requirement to a special designer, the designer designs the push content according to the push requirement, the operator can design the push content according to own idea, the interaction process caused by multi-party operation is reduced, unnecessary operations such as push content modification and the like caused by delivery error of the push requirement can be reduced, and the efficiency of push content design is improved.

In the push content generating process provided by the above embodiment, the push template matched with the push demand information carried by the push demand information may be determined according to the obtained push content generating instruction. When determining the push template, each push module matched with the push requirement information may be determined first, and then the determined at least one push module is combined into the push template. Therefore, the pushing template can have different styles according to different pushing modules, and diversified pushing requirements of users are met.

Based on this, as shown in fig. 2, an embodiment of the present application further provides a generation process of a push template, including:

s201, obtaining description information corresponding to each pushing module at a preset position of the pushing demand information.

In specific implementation, after the software platform acquires the push demand information, the description information corresponding to each push module can be acquired at a preset position of the push demand information. The preset position of the push demand information may correspond to the description information of the push module. For example, a first byte of the push requirement information may correspond to description information identifying the push module, a second byte of the push requirement information may correspond to description information of the color push module, and a third byte of the push requirement information may correspond to description information of the document push module. The description information here may be information describing a feature possessed by each push module. For example, the second byte of the push requirement information corresponds to the description information of the color push module, and if the description information of the color push module is "white", it indicates that the color push module required by the user is white.

It should be noted that the description information of each kind of push module may have multiple description modes, and the description information of each kind of push module may be associated with each other. For example, the description information of the color pushing module may indicate the color of the identification pushing module, the color of the background of the document pushing module, the font color of the document pushing module, and the like, so that the pushing module composed of a plurality of pushing modules has diversified patterns and rich colors, and meets different design requirements of users.

S202, according to the description information corresponding to each type of pushing module, the pushing module matched with the description information is searched in each type of pushing module.

In specific implementation, after the software platform acquires the description information of each type of push module at the preset position of the push demand information, the software platform can search for the push module matched with the acquired description information in the storage unit of each type of push module. For example, the software platform may obtain the description information of the identifier pushing module at the first byte position of the pushing requirement information, and then may search the identifier pushing module matching the obtained description information in the storage unit of the identifier pushing module according to the obtained description information of the identifier pushing module.

Here, the software platform may pre-establish a storage unit of each type of push module, and establish a correspondence between a byte position of the push demand information and the storage unit of each type of push module, so that a type of the push module described by the description information may be determined according to the byte position of the push demand information. The pushing module can comprise a plurality of pushing modules such as an identification pushing module, a color pushing module and a file pushing module.

S203, determining a pushing module combination matched with the pushing demand information according to the pushing module matched with the description information.

Here, after finding a push module matching the description information of each push module in each push module, a combination of push modules matching the push requirement information may be determined according to the selected at least one push module matching the description information. The push module combination can comprise one or more identification push modules, one or more color push modules and one or more file push modules.

S204, arranging the pushing modules in the pushing module combination according to a preset sequence to form the pushing template.

In a specific implementation, after determining the push module combination matched with the push demand information, at least one push module in the push module combination may be arranged according to a preset sequence to form a push template matched with the push demand information. Here, each push module may be a layer having a pattern or a color, and when at least one push module in the push module combination is arranged according to a preset sequence, at least one push module may be superimposed according to the preset sequence to form a push template matched with the push demand information.

Through the push template generation process, when the push template is determined, at least one push module matched with the push demand information can be determined according to the description information acquired at the preset position of the push demand information, and then the determined at least one push module is combined into the push template. Because the description information acquired from the preset position of the pushing demand information has a corresponding relation with each type of pushing module, the same type of pushing module can be managed respectively, the efficiency of pushing module management is improved, and the efficiency of pushing module matching is reduced. In addition, the push template formed by at least one push module can have different styles according to different push modules, and diversified push requirements of users are met.

As shown in fig. 3, an embodiment of the present application further provides a generation process of a push template, including:

s301, determining at least one push module indicated by the module identifier according to the module identifier included in the push demand information.

In a specific implementation, after the software platform acquires the push demand information, at least one push module indicated by the module identifier may be determined in a storage unit of the push module according to the module identifier included in the push demand information. For example, if the push demand information includes a module identifier identifying a push module, the module identifier may be matched with a module identifier of each push module in the storage unit, and then the push module identified by the module identifier is determined.

Here, the software platform may pre-establish a storage unit of the push module, and set a corresponding module identifier for each push module. Thus, the push module indicated by at least one module identifier can be determined according to the fact that the push demand information comprises at least one module identifier.

S302, determining a push module combination matched with the push demand information according to at least one push module indicated by the module identifier.

In a specific implementation, after determining at least one push module indicated by the module identifier in the push demand information, a combination of push modules matching the push demand information may be determined according to the selected at least one push module matching the description information. The push module combination can comprise one or more identification push modules, one or more color push modules and one or more file push modules.

And S303, arranging the pushing modules in the pushing module combination according to a preset sequence to form the pushing template.

Through the push template generation process, when the push template is determined, at least one push module indicated by the module identifier can be determined according to the module identifier included in the push demand information, and then the determined at least one push module is combined to form the push template. Because each pushing module has a corresponding module identifier, the pushing modules can be uniformly managed. In addition, the push template formed by at least one push module can have different styles according to different push modules, and diversified push requirements of users are met.

In the push content generating process provided by the embodiment, push contents with different styles can be set according to the requirements of users, so that diversified push requirements of the users are met. In an implementation, after generating the push content to be pushed to the user terminal, the user may also change the generated push content.

In view of this, as shown in fig. 4, an embodiment of the present application further provides a process for modifying push content, including:

s401, a push content changing instruction input by a user is obtained.

Here, after generating the push content to be pushed to the user terminal, the software platform may present the generated push content to the user. If the user needs to modify the generated push content, the generated push content can be modified through a software platform or the user end. If the user modifies the pushed content through the software platform, the software platform can acquire a pushed content modification instruction input by the user at a user interaction interface of the software platform. If the user modifies the pushed content through the user end, the software platform can acquire a pushed content modification instruction sent by the user end.

S402, determining a push module to be changed in the push template indicated by the push content change instruction.

In specific implementation, after acquiring a push content change instruction input by a user, the software platform may determine a push module to be changed in the push template according to a change identifier carried in the push content change instruction. For example, if the first byte of the push content change instruction is "1", it may indicate that the push module to be changed is the identity push module; if the second byte of the push content change instruction is "1", it may indicate that the push module to be changed is a color push module. Or, if the modification identifier carried by the push content modification instruction is "01", it may indicate that the push module to be modified is an identifier push module; if the modification identifier carried by the push content modification instruction is '02', the push module to be modified can be represented as a color push module;

and S403, replacing the push module to be changed with a push module matched with the content change information carried by the push content change instruction.

In specific implementation, after determining the to-be-modified push module indicated by the push content modification instruction, the software platform may acquire, according to content modification information carried in the push content modification instruction, a push module matched with the content modification information in the storage unit, and then replace the determined to-be-modified push module with a push module matched with the content modification information.

Here, the push content modification instruction may carry content modification information, and the content modification information may include an identifier, a color, and a pattern of the push content. When determining the matched pushing module according to the content modification information, the software platform may acquire the description information of the matched pushing module at a preset position of the content modification information, and then search for the pushing module matched with the description information in a storage unit of the pushing module according to the acquired description information. For example, if the preset position is the first byte of the content modification information, the description information of the first byte may correspond to the identifier pushing module. When the software platform determines the matched push module according to the content change information, at least one push module indicated by the module identifier can be searched in the storage unit of the storage push module according to the module identifier carried by the push demand information. For example, if the push demand information includes a module identifier identifying a push module, the module identifier may be matched with a module identifier of each push module in the storage unit, and then the push module identified by the module identifier is determined.

In a specific implementation, if the push module indicated by the push content modification instruction is a case push module, and the case push module may include at least one case push sub-module, when the push module to be modified is replaced with a push module matched with the content modification information, the case content tag and the case content of each case push sub-module of the case push module to be modified may be obtained at the position of each case push sub-module of the case push module to be modified, then the case push module to be modified is replaced with a case push module matched with the content modification information, and the case content is respectively added at the position corresponding to the case content tag in the case push module matched with the content modification information. Here, if the push module indicated by the push content change instruction is a document push module, when at least one document push sub-module in the document push module is replaced, the document content tag and the document content of the document push sub-module to be changed may be acquired first, and after the document push module is replaced, the acquired document content is added to the document push module after the replacement according to the document content tag, so that the document content of the document push module after the replacement is consistent with the document content of the document push module before the replacement.

Through the above push content modification scheme, the user can modify the generated push content according to actual requirements, and when modifying the push content, the user can modify only part of the generated push content, for example, modify the file of the push content, or modify the identifier of the push content. Therefore, the efficiency of modifying the push content by the user can be improved, and convenience is provided for the user.

In some embodiments, the software platform may include a server, a database, and a network. The software platform may exchange information and/or data with other devices over a network. In some embodiments, one or more components (e.g., servers and databases) in the software platform may send information and/or data to other components. In some embodiments, the network may be any type of wired or wireless network, or combination thereof. Merely by way of example, the Network may include a wired Network, a Wireless Network, a fiber optic Network, a telecommunications Network, an intranet, the internet, a Local Area Network (LAN), a Wide Area Network (WAN), a Wireless Local Area Network (WLAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), a Public Switched Telephone Network (PSTN), a bluetooth Network, a ZigBee Network, a Near Field Communication (NFC) Network, or the like, or any combination thereof. In some embodiments, the network may include one or more network access points. For example, the network may include wired or wireless network access points, such as base stations and/or network switching nodes, through which the network platform may connect to the network to exchange data and/or information.

The database may store data and/or instructions. In some embodiments, the database may store data obtained from a user terminal. In some embodiments, the database may store data and/or instructions for the exemplary methods described herein. In some embodiments, the database may include mass storage, removable storage, volatile Read-write Memory, or Read-Only Memory (ROM), among others, or any combination thereof. By way of example, mass storage may include magnetic disks, optical disks, solid state drives, and the like; removable memory may include flash drives, floppy disks, optical disks, memory cards, zip disks, tapes, and the like; volatile read-write Memory may include Random Access Memory (RAM); the RAM may include Dynamic RAM (DRAM), Double data Rate Synchronous Dynamic RAM (DDR SDRAM); static RAM (SRAM), Thyristor-Based Random Access Memory (T-RAM), Zero-capacitor RAM (Zero-RAM), and the like. By way of example, ROMs may include Mask Read-Only memories (MROMs), Programmable ROMs (PROMs), erasable Programmable ROMs (PERROMs), Electrically Erasable Programmable ROMs (EEPROMs), compact disk ROMs (CD-ROMs), digital versatile disks (ROMs), and the like. In some embodiments, the database may be implemented on a cloud platform. By way of example only, the cloud platform may include a private cloud, a public cloud, a hybrid cloud, a community cloud, a distributed cloud, across clouds, multiple clouds, or the like, or any combination thereof.

In some embodiments, the database may be connected to a network to communicate with one or more components in the software platform. One or more components in the software platform may access data or instructions stored in a database via a network. In some embodiments, the database may be directly connected to one or more components in the software platform; alternatively, in some embodiments, the database may also be part of the server.

Based on the above push content generating method, as shown in fig. 5, an embodiment of the present application further provides a push content generating apparatus 50, including: an acquisition module 51, a determination module 52 and a generation module 53; wherein the content of the first and second substances,

the obtaining module 51 is configured to obtain a push content generation instruction; the push content generation instruction carries push demand information;

the determining module 52 is configured to determine, according to the push demand information, a push template matched with the push demand information;

the generating module 53 is configured to generate the push content to be pushed to the user side based on the determined push template and the obtained document content.

an identity push module; a color push module; and a file pushing module.

In some embodiments, the apparatus further comprises:

The push content generation device 50 provided in the embodiment of the present application may obtain a push content generation instruction, where the push content generation instruction carries push requirement information, determine a push template matching the push requirement information according to the push requirement information carried by the push content generation instruction, and then generate push content to be pushed to a user terminal based on the determined push template and the obtained document content. Therefore, when the push content pushed to the user side is generated, operators do not need to design a push content scheme firstly, and then designers do icon pattern design on the push content scheme, but determine a push template according to a push content generation instruction input by the user so as to generate the push content, so that not only can the manpower resource in the process of generating the push content be saved, but also the efficiency of generating the push content can be improved, unnecessary interaction processes and modification are reduced, and convenience is provided for the user designing the push content.

The modules may be connected or in communication with each other via a wired or wireless connection. The wired connection may include a metal cable, an optical cable, a hybrid cable, etc., or any combination thereof. The wireless connection may comprise a connection over a LAN, WAN, bluetooth, ZigBee, NFC, or the like, or any combination thereof. Two or more modules may be combined into a single module, and any one module may be divided into two or more units.

Fig. 6 shows a schematic diagram of exemplary hardware and software components of an electronic device 600 in which the concepts of the present application may be implemented, according to an embodiment of the present application. A processor 620 may be used on the electronic device 600 and to perform the functions herein.

The electronic device 600 may be a general-purpose computer or a special-purpose computer, both of which may be used to implement the information push method of the present application. Although only a single computer is shown, for convenience, the functions described herein may be implemented in a distributed fashion across multiple similar platforms to balance processing loads.

For example, the electronic device 600 may include a network port 610 connected to a network, one or more processors 620 for executing program instructions, a communication bus 630, and a storage medium 640 of a different form, such as a disk, ROM, or RAM, or any combination thereof. Illustratively, the computer platform may also include program instructions stored in ROM, RAM, or other types of non-transitory storage media, or any combination thereof. The method of the present application may be implemented in accordance with these program instructions. The electronic device 600 also includes an Input/Output (I/O) interface 650 between the computer and other Input/Output devices (e.g., keyboard, display screen).

For ease of illustration, only one processor is depicted in the electronic device 600. However, it should be noted that the electronic device 600 in the present application may also comprise a plurality of processors, and thus the steps performed by one processor described in the present application may also be performed by a plurality of processors in combination or individually. For example, if the processor of the electronic device 600 performs step a and step B, it should be understood that step a and step B may also be performed by two different processors together or performed separately in one processor. For example, a first processor performs step a and a second processor performs step B, or the first processor and the second processor perform steps a and B together.

In a specific implementation, the storage medium 640 stores machine-readable instructions executable by the processor 620, when the electronic device is operated, the processor 620 communicates with the storage medium 640 through the communication bus 630, and the machine-readable instructions are executed by the processor 620 to perform the following processes:

In a specific implementation, in the processing executed by the processor 620, the push template includes any one of the following push modules:

an identity push module; a color push module; and a file pushing module.

In a specific implementation, in the processing executed by the processor 620, the determining, according to the push requirement information, a push template matched with the push requirement information includes:

In a specific implementation, in the processing executed by the processor 620, the generating, based on the determined push template and the obtained document content, a push content to be pushed to a user side includes:

In a specific implementation, in the processing executed by the processor 620, the document pushing module includes at least one document pushing sub-module, and the generating, based on the determined pushing template and the obtained document content, a pushing content to be pushed to the user side includes:

In a specific implementation, in the processing executed by the processor 620, after generating the push content to be pushed to the user side based on the determined push template and the obtained document content, the method further includes:

acquiring a push content change instruction input by a user;

In a specific implementation, in the processing executed by the processor 620, if the pushing module is a document pushing module, the document pushing module includes at least one document pushing sub-module; replacing the push module to be changed with a push module matched with the content change information, comprising:

In a specific implementation, in the processing executed by the processor 620, after the generating the push content to be pushed to the user side, the method further includes:

setting a trigger condition for the generated push content;

The embodiment of the present application further provides a computer storage medium, where a computer program is stored on the computer storage medium, and when the computer program is executed by a processor, the steps of the push content generation method in the foregoing embodiments are executed.

Specifically, the storage medium can be a general-purpose storage medium, such as a removable disk, a hard disk, and the like, and when a computer program on the storage medium is executed, the push content generation method can be executed, so that the problem of low efficiency in the current push content generation is solved, and convenience is provided for a user to design push content.

The computer program product of the information push method provided in the embodiment of the present application includes a computer-readable storage medium storing a program code, where instructions included in the program code may be used to execute the method in the foregoing method embodiment, and specific implementation may refer to the method embodiment, which is not described herein again.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to corresponding processes in the method embodiments, and are not described in detail in this application. In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is merely a logical division, and there may be other divisions in actual implementation, and for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or modules through some communication interfaces, and may be in an electrical, mechanical or other form.

The modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A push content generation method, the method comprising:

2. The method of claim 1, wherein the push template comprises any one of the following push modules:

an identity push module; a color push module; and a file pushing module.

3. The method of claim 2, wherein the determining, according to the push requirement information, a push template matching the push requirement information comprises:

4. The method of claim 2, wherein the determining, according to the push requirement information, a push template matching the push requirement information comprises:

5. The method of claim 1, wherein generating the push content to be pushed to the user terminal based on the determined push template and the obtained file content comprises:

6. The method of claim 5, wherein the document pushing module comprises at least one document pushing sub-module, and the generating of the push content to the user side based on the determined push template and the obtained document content comprises:

7. The method of claim 1, wherein after generating the push content to be pushed to the user terminal based on the determined push template and the obtained file content, the method further comprises:

8. The method of claim 1, wherein after generating the push content to be pushed to the user terminal based on the determined push template and the obtained file content, the method further comprises:

acquiring a push content change instruction input by a user;

9. The method of claim 8, wherein if the pushing module is a filing pushing module, the filing pushing module comprises at least one filing pushing sub-module; replacing the push module to be changed with a push module matched with the content change information, comprising:

10. The method of claim 1, wherein after generating the push content to be pushed to the user side, the method further comprises:

setting a trigger condition for the generated push content;

11. A push content generation apparatus, the apparatus comprising: the device comprises an acquisition module, a determination module and a generation module; wherein the content of the first and second substances,

12. The apparatus of claim 11, wherein the push template comprises any one of the following push modules:

an identity push module; a color push module; and a file pushing module.

13. The apparatus according to claim 12, wherein the determining module is specifically configured to determine the push template matching the push requirement information according to the following steps:

14. The apparatus according to claim 12, wherein the determining module is specifically configured to determine the push template matching the push requirement information according to the following steps:

15. The apparatus of claim 11, wherein the generating module is specifically configured to generate the push content to be pushed to the user side according to the following steps:

16. The apparatus according to claim 15, wherein the document pushing module includes at least one document pushing sub-module, and the generating module is specifically configured to generate the push content to be pushed to the user side according to the following steps:

17. The apparatus of claim 11, further comprising: and the display module is used for displaying the preview image of the pushed content and setting the modification options of each pushing module of the pushing template in the preview image so as to enable a user to preview and modify the pushed content according to the preview image and the modification options.

18. The apparatus of claim 11, further comprising: the change module is used for acquiring a push content change instruction input by a user; determining a push module to be changed in the push template indicated by the push content change instruction; and replacing the push module to be changed with a push module matched with the content change information carried by the push content change instruction.

19. The apparatus of claim 18, wherein if the pushing module is a filing pushing module, the filing pushing module comprises at least one filing pushing sub-module; the changing module is specifically configured to replace the push module to be changed with a push module matched with the content changing information according to the following steps:

20. The apparatus of claim 11, further comprising:

21. An electronic device, comprising: a processor, a storage medium and a communication bus, the storage medium storing machine-readable instructions executable by the processor, the processor and the storage medium communicating via the communication bus when the electronic device is operating, the processor executing the machine-readable instructions to perform the steps of the push content generation method according to any one of claims 1 to 10.

22. A computer storage medium, characterized in that the computer storage medium has a computer program stored thereon, which when executed by a processor performs the steps of the push content generation method according to any one of claims 1 to 10.