CN111210263B - Media advertisement system and playing method based on Internet of things small electric appliance - Google Patents

Media advertisement system and playing method based on Internet of things small electric appliance Download PDF

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CN111210263B
CN111210263B CN201911370966.3A CN201911370966A CN111210263B CN 111210263 B CN111210263 B CN 111210263B CN 201911370966 A CN201911370966 A CN 201911370966A CN 111210263 B CN111210263 B CN 111210263B
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CN111210263A (en
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闫巧
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Guangzhou Six Ring Advertising Co ltd
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Guangzhou Six Ring Advertising Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0025—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
    • H04L67/125—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks involving control of end-device applications over a network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal

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Abstract

The invention relates to the field of media advertisement and discloses a media advertisement system and a playing method based on an Internet of things small electric appliance. According to the invention, the community is accurately locked and fixed, the user can obtain the repeated voice advertisement media, meanwhile, the user can also obtain the advertisement fee, and the advertisement fee is led to the APP end of the media system platform for a long time to check more preferential information, so that more consumption orders are obtained, and the advertisement playing cost and the advertisement cost of a merchant are reduced.

Description

Media advertisement system and playing method based on Internet of things small electric appliance
Technical Field
The invention relates to the field of media advertisements, in particular to a media advertisement system and a playing method based on internet of things small electric appliances.
Background
The sharing devices incorporated by the media advertisement system in the prior art are as follows: the code scanning type paper towel machine comprises a code scanning type paper towel machine, a code scanning type free gift machine, a code scanning type printing personal photo machine, an enterprise unit or cell unit door intelligent lock and the like, and can also propaganda advertisement and micro-signal public numbers of merchants and other media advertisement systems while providing services for users. Some of the products can provide free gifts for users, so that the purposes of brand propaganda and commodity experience are achieved.
The shared code scanning media devices for promoting brands and providing micro-signal public numbers of experienced commodities and paying attention to merchants belong to public places, and a plurality of mobile users share the media advertising machines. Although it is possible to know the time when the user looks at the advertisement and which user is known, the advertisement media cannot be repeatedly overlaid to the same user without a fixed user. Although the user can be positioned in a certain public place according to the Internet of things equipment, the living position of the user cannot be judged, and the user in the geographic position of a specific community cannot be locked. The user receives the disposable advertisement information.
The code scanning media equipment has higher cost, and consumable cost, personnel maintenance cost, site lease cost and the like are also required for later operation. Long-term high-cost investment, merchant advertisement cost is also high. In addition, media devices such as code scanning media devices and elevator video advertisements have the attribute of the internet of things, but are not frequently used in daily life, and the situation of using the devices is not known. More importantly, in the current trend of economic sharing, the advertising cost of the advertising media device of the internet of things is not distributed to the audience. The real user is not moistened, the mind state of the user is always a consumer, and the user can not help the media platform to publicize and introduce business. These internet of things advertising media devices advertise only advertisements. The user resources cannot be integrated, the user cannot be kept, and long-term drainage work cannot be performed on the user.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides the media advertisement system and the playing method based on the internet of things small electric appliance, which can realize the accurate locking of the community to fix the user, obtain the repeatable voice advertisement media, meanwhile, the user can also separate the advertisement fee and drain the advertisement fee to the APP end of the media system platform for a long time to check more preferential information, obtain more consumption orders, and reduce the advertisement playing cost and the advertisement cost of the merchant.
The technical scheme adopted for solving the technical problems is as follows: the utility model provides a constitute media advertisement system based on internet of things small electric appliances, includes internet of things small electric appliances, server and user mobile terminal, internet of things small electric appliances pass through the network with the server communication, the server pass through the network with user mobile terminal communication, internet of things small electric appliances include communication module, microprocessor, memory, voice module, power amplifier module and speaker, communication module with microprocessor connects, the memory with microprocessor connects, voice module still passes through power amplifier module with the speaker is connected, install media system platform APP end in the user mobile terminal.
In the media advertisement system based on the Internet of things small electric appliance, the communication module is a WiFi communication module or an NB-Iot communication module.
In the media advertisement system based on the internet of things small electric appliance, the user mobile terminal is a smart phone or a tablet computer.
The invention also relates to a media advertisement playing method based on the internet of things small electric appliance, which is characterized by being applied to the media advertisement system based on the internet of things small electric appliance, and comprising the following steps:
A) Setting a unique identifier for the small electric appliance of the Internet of things, and storing the unique identifier of the small electric appliance of the Internet of things in a server;
B) The server generates a dedicated sales two-dimensional code, a user scans the code to fill in installation information, and an installer binds the installation information of the small electric appliance of the Internet of things;
c) According to the specific site installation position, uploading the community position information of the corresponding Internet of things small electric appliance with the unique identifier to the server for storage; the community location information at least comprises provinces, cities, regions, community names, span and rooms;
D) The advertisement merchant selects communities in the area according to the need, selects a time period, selects whether to limit playing frequency, limited times and media voice content, and uploads the media voice content to the server, and the server controls the Internet of things small appliances in the communities to play different media voice advertisements to different users in a specific time period;
e) The small electric appliance of the Internet of things obtains voice content from the server through the communication module, and transmits the obtained voice content to the memory through the microprocessor for storage;
f) When the user uses the Internet of things small electric appliance, the microprocessor executes a voice advertisement playing command;
g) The microprocessor feeds back the performance information of the small electric appliance of the Internet of things to the server, and the server pushes the use detail information of the small electric appliance of the Internet of things to a user;
H) The server distributes voice media advertisement cost to the user, the recommender of the user and the agent to which the user belongs in a media system platform APP end according to the voice media advertisement quantity when different users use the Internet of things small electric appliance;
I) And the server provides merchant advertisements, coupons and group purchase information at the APP end of the media system platform, and the advertisement cost is distributed to the user after the user consumes the advertisement online or offline.
In the media advertisement playing method based on the internet of things small electric appliance of the invention, the step B) further comprises:
b1 Generating a device two-dimensional code according to the unique identifier of the small electric appliance of the Internet of things;
B2 The server creates a dedicated application installation link of sales personnel and converts the installation link into the dedicated sales two-dimensional code;
B3 The sales personnel displays the exclusive sales two-dimensional code to the user, and after the user scans the exclusive sales two-dimensional code by adopting the mobile terminal, the user calls an application installation table to fill in the name, telephone, commodity model, color, installation address and reserved installation time of the application installer;
b4 After the user fills in and submits, the server generates an information table to be installed and sends the information table to be installed to WeChat and account numbers of installers;
B5 After receiving the information, the installer installs the information at the appointed address of the user according to the reserved time;
B6 After the installation is finished, the user uses the mobile terminal to scan the two-dimensional code of the equipment, and the binding of the equipment installation address information and the small electric appliance of the Internet of things with the unique identifier is completed.
In the media advertisement playing method based on the internet of things small electric appliance, in the step E), when the server initiates the voice content change to a certain internet of things small electric appliance, a microprocessor of the internet of things small electric appliance is activated at 12 pm on the same day, and new voice content is stored; or when the user uses the small electric appliance of the Internet of things, the microprocessor in the small electric appliance of the Internet of things stores updated voice content.
In the media advertisement playing method based on the internet of things small electric appliance of the present invention, the step G) further includes:
g1 After the microprocessor executes the voice advertisement playing command, the voice module decodes the stored voice content, and after power amplification is carried out by the power amplification module, the voice advertisement content is played by the loudspeaker;
g2 When the user uses the small electric appliance of the Internet of things, the microprocessor feeds back the performance information of the small electric appliance of the Internet of things to the server;
g3 The server pushes the use detail information of the Internet of things small electric appliance to the APP end of the media system platform.
In the media advertisement playing method based on the internet of things small electric appliance, the internet of things small electric appliance is an intelligent media lock.
In the media advertisement playing method based on the internet of things small electric appliance, the internet of things small electric appliance is an intelligent media water purifier.
The media advertisement system and the playing method based on the internet of things small electric appliance have the following beneficial effects: the invention is different from the traditional Internet of things media equipment paved in public places, the Internet of things small electric appliance is formed by modifying an Internet of things technology based on a small electric appliance suitable for families, the Internet of things small electric appliance is provided with the determined community position information by applying for installation binding after installation by an installer in the field through a user mobile terminal, after a merchant sets community voice advertisements, the voice advertisements are played every time the user uses the Internet of things small electric appliance, so that the community can accurately lock and fix the user, and repeated voice advertisement media can be output to the user; when a user uses the internet of things small electric appliance, no consumable material is needed, site fees and maintenance fees are not needed, only the user needs home electricity, the cost of playing advertisements is extremely low, and the advertising cost of merchants is also low; the invention realizes the accurate locking of the fixed user in the community, obtains the repeated voice advertisement media, and simultaneously, the user can also obtain the advertisement fee, and long-term drains to the APP end of the media system platform to check more preferential information, so as to obtain more consumption orders, and reduce the advertisement playing cost and the advertisement cost of merchants.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of a system in an embodiment of a media advertisement system and a playing method based on Internet of things small electric appliances;
fig. 2 is a flowchart of a media advertisement playing method based on internet of things small electric appliances in the embodiment;
fig. 3 is a specific flowchart of a server generating a dedicated sales two-dimensional code, a user scanning the code to fill in installation information, and an installer binding the installation information of the internet of things small electric appliance in the embodiment;
fig. 4 is a specific flowchart of the microprocessor feeding back performance information of the internet of things small electric appliance to the server, and pushing the usage detail information of the internet of things small electric appliance to the user by the server in the embodiment;
FIG. 5 is a flowchart of a media advertisement playing method when the Internet of things small electric appliance is an intelligent media lock in the embodiment;
Fig. 6 is a flowchart of a media advertisement playing method when the internet of things small electric appliance is an intelligent media water purifier in the embodiment.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
In the embodiment of the media advertisement system and the playing method based on the internet of things small electric appliance, a structural schematic diagram of the media advertisement system based on the internet of things small electric appliance is shown in fig. 1. In fig. 1, the media advertisement system based on the internet of things small electric appliance comprises an internet of things small electric appliance 1, a server 2 and a user mobile terminal 3, wherein the internet of things small electric appliance 1 is communicated with the server 2 through a network, the server 2 is communicated with the user mobile terminal 3 through the network, the internet of things small electric appliance 1 comprises a communication module 11, a microprocessor 12, a memory 13, a voice module 14, a power amplifier module 15 and a loudspeaker 16, the communication module 11 is connected with the microprocessor 12, the memory 13 is connected with the microprocessor 12, the voice module 14 is further connected with the loudspeaker 16 through the power amplifier module 15, and a media system platform APP end is installed in the user mobile terminal 3.
In this embodiment, the communication module 11 is a WiFi communication module or an NB-Iot communication module. The user mobile terminal 3 is a smart phone or tablet computer, etc.
The server 2 is connected with the Internet of things small electric appliance through the WiFi communication module or the NB-Iot communication module, recognizes the formulated unique identifier, activates the microprocessor 12 under a certain rule, and delivers formulated voice content. Stored in the memory 13. When the internet of things small electric appliance is used by a user, a play command is triggered. The voice module 14 decodes the voice content, and the power amplifier module 15 amplifies the decoded voice signal and plays it by the speaker 16. When the internet of things small electric appliance is used, the microprocessor 12 of the internet of things small electric appliance feeds back the use information to the server 2.
The invention is different from the traditional Internet of things media equipment paved in public places, and becomes an Internet of things small electric appliance based on the modification of a small electric appliance suitable for families by the Internet of things technology. Through the application of the user mobile terminal and the installation binding after the installation by the installer in the field, the small electric appliance of the Internet of things has the function of determining the community position information. After the business sets the community voice advertisement, the voice advertisement is played every time the user uses the internet of things small electric appliance, so that the community can accurately lock the fixed user, and the repeated voice advertisement media can be output to the user.
When the user uses the internet of things small electric appliance, the user does not need to consume materials, does not need to spend site fees and maintenance fees, only needs to use home electricity, and has extremely low advertising cost for playing advertisements and low advertising cost for merchants. Meanwhile, the user can also pay advertising fees and drain the advertising fees to the APP end of the media system platform for a long time to check more preferential information, so as to obtain more consumption orders. The user is changed into the faithful fan of the media system platform, the daily use of the user is moist, the consumption of the user is preferential, and the user recommends that the user has recommended fees by using the small electric appliance of the Internet of things. The method for sharing profit and expanding advertisement points by using the endogenous power can achieve the purpose of rapidly expanding the number of advertisement points of the small electric appliances of the Internet of things and enhance the possibility of profit for later operation.
The embodiment also relates to a media advertisement playing method based on the internet of things small electric appliance, which is applied to the media advertisement system based on the internet of things small electric appliance in the embodiment, and a flow chart of the media advertisement playing method based on the internet of things small electric appliance is shown in fig. 2. In fig. 2, the method for playing the media advertisement based on the internet of things small electric appliance comprises the following steps:
step S01, setting a unique identifier for the small electric appliance of the Internet of things, and storing the unique identifier of the small electric appliance of the Internet of things in a server: in this step, the communication module 11 reports to the server, and generates the unique identifier of the internet of things small electric appliance through the server, and stores the unique identifier of the internet of things small electric appliance in the server.
Step S02, a server generates a dedicated sales two-dimensional code, a user scans the code to fill in installation information, and an installer binds the installation information of the small electric appliance of the Internet of things: in the step, a server generates a dedicated sales two-dimensional code of a sales person, and after a user scans the code to fill in installation information (namely installation detail information), the server sends the installation information to the installation person. After the installer arrives at the site for installation, the user is enabled to sweep the equipment two-dimensional code and bind the installation position information of the small electric appliance of the Internet of things.
Step S03, uploading community position information of the corresponding Internet of things small electric appliance with the unique identifier to a server for storage according to the specific site installation position: in the step, according to the specific location of the on-site installation, uploading corresponding community location information of the internet of things small electric appliance with the unique identifier to a server for storage, wherein the community location information at least comprises provinces, cities, regions, community names, books, rooms and the like.
Step S04, advertisement merchants select communities in the area according to requirements, select time periods, select whether to limit playing frequency, limited times and media voice contents, upload the media voice contents to a server, and the server controls the Internet of things small appliances in the communities to play different media voice advertisements to different users in specific time periods: in the step, according to the needs of advertisement merchants, a region is selected at a server end, a community is detailed, a time period is selected, whether playing frequency, limited times and media voice content are limited or not is selected, and a voice advertisement playing task is generated after submitting. The media system platform performs content auditing on voice advertisement content submitted by merchants, and the voice advertisement content can be validated after the auditing is passed. The server determines which internet of things small appliances are eligible to be delivered with the voice advertisement content. The server executes communities in the selected area, and the small electric appliances of the Internet of things, which are contained in the communities, play different media voice advertisements according to different users in a specific period.
Step S05, the Internet of things small electric appliance obtains voice content from the server through the communication module, and the obtained voice content is transmitted to the memory through the microprocessor for storage: in the step, the small electric appliance of the Internet of things is in close range wireless communication connection with a server, when the server initiates voice content change to a certain small electric appliance of the Internet of things, a microprocessor of the small electric appliance of the Internet of things is activated at 12 pm and new voice content is stored; or when the user uses the internet of things small electric appliance, the microprocessor in the internet of things small electric appliance stores and updates the voice content. In other words, the server activates the microprocessor of the established internet of things small electric appliance at 12 pm on the same day to update the voice content. Or when the internet of things small electric appliance is activated for use, the voice content is updated, and the voice content is stored in the memory.
Step S06, when the user uses the Internet of things small electric appliance, the microprocessor executes a voice advertisement playing command: in the step, when a user uses the internet of things small electric appliance, the microprocessor executes a voice advertisement playing command.
Step S07, the microprocessor feeds back the performance information of the small electric appliances of the Internet of things to the server, and the server pushes the use detail information of the small electric appliances of the Internet of things to the user: in the step, when a user uses the small electric appliance of the Internet of things, the microprocessor feeds the performance information of the small electric appliance of the Internet of things back to the server through the communication module, and the server pushes the use detail information of the small electric appliance of the Internet of things to the user.
Step S08, the server distributes voice media advertisement cost to the user, the recommender of the user and the agent to which the user belongs in a media system platform APP end according to the voice media advertisement quantity when different users use the internet of things small electric appliance: in this step, the merchant charges the amount at the server end, creating a voice advertisement and a coupon advertisement. And the server distributes voice media advertisement cost to a plurality of related parties such as the user, a recommender of the user, an agent to which the user belongs and the like in a media system platform APP end according to the voice media advertisement quantity when different users use the Internet of things small electric appliance.
Step S09 server provides merchant advertisement, coupon and group purchase information at media system platform APP end, user online or offline consumption, and then the advertisement cost is distributed to users: in the step, the server provides merchant advertisements, coupons and group purchase information at the APP end of the media system platform, and the user takes advertisement fees for users after online or offline consumption.
For the present embodiment, the above step S02 may be further refined, and the flow chart after refining is shown in fig. 3. In fig. 3, the step S02 further includes:
Step S21, generating a device two-dimensional code according to the unique identifier of the small electric appliance of the Internet of things: in the step, a device two-dimensional code is generated according to a unique identifier of the small electric appliance of the Internet of things.
Step S22, the server creates an exclusive application installation link of the sales personnel and converts the installation link into an exclusive sales two-dimensional code: in the step, a server creates an exclusive application installation link of sales personnel and converts the installation link into an exclusive sales two-dimensional code.
Step S23, sales personnel display the special sales two-dimensional code to a user, and after the user scans the special sales two-dimensional code by adopting the mobile terminal, the user calls an application installation table to fill in the name, telephone, commodity model, color, installation address and reserved installation time of the application installer: in the step, sales personnel display the special sales two-dimensional code to users, and after the users scan the special sales two-dimensional code by adopting the mobile terminal, the users call an application installation table to fill in the information such as the name, telephone, commodity model, color, installation address, reservation installation time and the like of the application installer.
Step S24, after the user fills in and submits, the server generates an information table to be installed, and sends the information table to be installed to WeChat and account numbers of installers: in the step, after the user fills in and submits, the server generates an information table to be installed of the user and sends the information table to be installed to WeChat neutralization account numbers of installers in charge of installation.
Step S25, after receiving the information, the installer installs the information according to the appointed address of the user at the reserved time: in the step, after receiving the information in the information table to be installed, the installer accesses the appointed address of the user for installation according to the reserved time.
After the installation of the step S26 is completed, the user uses the mobile terminal to scan the two-dimension code of the equipment, and the binding of the equipment installation address information and the small electric appliance of the Internet of things with the unique identifier is completed: in the step, after the installation is finished, an installer enables a user to scan the two-dimension code of the equipment by using the mobile terminal, and the binding of the equipment installation address information and the small electric appliance of the Internet of things with the unique identifier is completed.
For the present embodiment, the above step S07 may be further refined, and the flow chart after the refinement is shown in fig. 4. In fig. 4, the step S07 further includes:
After the microprocessor executes the voice advertisement playing command, the voice module decodes the stored voice content, and after power amplification is performed by the power amplification module, the voice advertisement content is played by the loudspeaker: in the step, after a microprocessor of a small electric appliance of the Internet of things executes a voice advertisement playing command, a voice module decodes stored voice contents, and after power amplification is carried out through a power amplification module, the voice advertisement contents are played through a loudspeaker. When used, if there is no advertising voice, the server default voice content will be played. When the updated voice content exists, the voice module decodes the stored voice content, and after power amplification is carried out by the power amplification module, the voice advertisement content is played by the loudspeaker.
Step S72, when the user uses the Internet of things small electric appliance, the microprocessor feeds back the performance information of the Internet of things small electric appliance to the server: in the step, when a user uses the Internet of things small electric appliance, performance information of the Internet of things small electric appliance is fed back to a server through a microprocessor.
Step S73, pushing the use detail information of the internet of things small electric appliance to the APP end of the media system platform by the server: in the step, the server pushes the use detail information of the internet of things small electric appliance to the APP end of the media system in the mobile terminal of the user.
In this embodiment, the internet of things small electric appliance may be an intelligent media lock or an intelligent media water purifier. In practical application, the internet of things small electric appliance can be other types of equipment.
The intelligent lock is used as the first entrance of home life and also is a necessary entrance, and has important practical significance. Based on the intelligent lock, the intelligent media lock can be added and improved. When the internet of things small electric appliance is an intelligent media lock, a flow chart of a media advertisement playing method of the intelligent media lock is shown in fig. 5. In fig. 5, the media advertisement playing method of the intelligent media lock includes the following steps:
1) The intelligent media lock sets a unique identifier and stores the unique identifier of the intelligent media lock in a server;
2) The server generates a sales two-dimensional code with the exclusive property of the salesman, and after the user scans the code to fill in the installation details, the server sends the installation detail information to the installer. After the installer arrives at the scene for installation, the user can scan the installation position information of the device two-dimension code binding intelligent media lock.
3) According to the specific site installation, uploading corresponding information of provinces, cities, regions, community names, span, rooms and the like of the intelligent media lock with the unique identifier and storing the information in a server;
4) According to different needs of advertisement merchants, different areas are selected, and the advertisement merchants are careful to a certain community, different time periods, different playing frequencies and different media voice contents. The server executes the intelligent media lock in the selected area, and plays different media voice advertisements according to different users in a specific time interval;
5) The intelligent media lock executes unlocking control, which is unidirectional control. The short-distance wireless communication connection with the server does not allow the server to issue unlocking control commands to the intelligent media lock, and only can fingerprint or lock input password for unlocking;
6) After the fingerprint or password unlocking of the user is performed, the dormant microprocessor, the power supply and the indicator lamp are activated after the fingerprint sensor or the touch keys of the doorbell are required to be touched, the electronic power utilization modules such as the capacitive touch keys for inputting the password are activated, and then the fingerprint or password unlocking operation can be performed;
7) After the electronic power utilization module is activated, the electronic power utilization module enters a dormant state 3 seconds after successful unlocking operation is executed;
8) When the server initiates a voice content change to a certain intelligent media lock, a microprocessor of the intelligent media lock is activated at 12 pm on the same day, and new voice content is stored; or when the user uses the intelligent media lock, the microprocessor stores the updated voice content;
9) And when the fingerprint or password unlocking of the user is successful, the microprocessor executes the voice advertisement playing command.
10 After the microprocessor of the intelligent media lock executes the voice playing command, the voice module decodes the stored voice content, and the voice advertisement content is played by the loudspeaker after the power amplification is carried out by the power amplification module;
10 The user fingerprint or password unlock, the unlocking information and the battery power information fed back by the microprocessor of the intelligent media lock are used for sending notification records to the server;
11 The server pushes unlocking details and battery power information to a mobile terminal APP of a user;
12 The speakers of the intelligent media lock do power amplification treatment and are respectively arranged outside and inside the door by two speakers, so that the sound quality effect is enhanced;
13 According to the media advertisement quantity when different users use unlocking, the server distributes voice media advertisement cost to a plurality of related parties such as users, recommenders of the users, agents to which the users belong and the like in the mobile terminal APP;
14 A server provides merchant advertisements, coupons, and group purchase information in the user's mobile terminal APP. After the user consumes, the user will be given an advertising fee.
The media advertisement playing method of the intelligent media lock is a safe, low-power consumption and humanized three-dimensional voice advertising method of the intelligent media lock.
The water purifier is used as an important high-frequency electric appliance for modern household life, and has important practical significance. On the basis of the water purifier, the intelligent media water purifier can be added and improved. Fig. 6 is a flowchart of a media advertisement playing method when the internet of things small electric appliance is an intelligent media water purifier in the present embodiment. In fig. 6, the media advertisement playing method of the intelligent media water purifier includes the following steps:
1) The intelligent media water purifier sets a unique identifier and stores the unique identifier of the intelligent media water purifier in a server;
2) The server generates a sales two-dimensional code with the exclusive property of the salesman, and after the user scans the code to fill in the installation details, the server sends the installation detail information to the installer. After the installer arrives at the site for installation, the user scans the two-dimension code of the equipment to bind the installation position information of the intelligent media water purifier;
3) According to the specific site installation, uploading corresponding information of provinces, cities, regions, community names, span, rooms and the like of the intelligent media water purifier with the unique identifier and storing the information in a server;
4) According to different needs of advertisement merchants, different areas are selected, and the advertisement merchants are careful to a certain community, different time periods, different playing frequencies and different media voice contents. The server will execute the intelligent media water purifier in the selected area, and in a specific period, different media voice advertisements are played according to different users;
5) When the intelligent media water purifier is used, the intelligent media water purifier is in wireless communication connection and is in communication connection with a server network;
6) When the server initiates a voice content change to a certain intelligent media water purifier, a microprocessor of the intelligent media water purifier is activated at 12 pm on the same day, and new voice content is stored; or when the user uses the intelligent media water purifier, the microprocessor stores updated voice content;
7) When a user turns on a water faucet connected with the water purifier, the microprocessor executes a voice advertisement playing command.
8) After a microprocessor of the intelligent media water purifier executes a voice playing command, the voice module decodes the stored voice content, power amplification is carried out through the power amplification module, and the voice advertisement content is played through a loudspeaker;
9) When a user turns on the tap, the water flow information of the water purifier fed back by the microprocessor of the intelligent media water purifier and the consumption information of the filtering consumable material send a notification record to the server;
10 The server pushes water flow details and filtering consumable amount information to a mobile terminal APP of a user;
11 A loudspeaker of the intelligent media water purifier performs power amplification treatment;
12 According to the media advertisement quantity when different users use the water tap, the server distributes voice media advertisement cost to a plurality of related parties such as users, recommended persons of the users, agents to which the users belong and the like in the mobile terminal APP;
13 A server provides merchant advertisements, coupons, and group purchase information in the user's mobile terminal APP. After the user consumes, the user will be given an advertising fee.
In a word, the invention realizes the accurate locking of the fixed user in the community, obtains the repeatable voice advertisement media, and simultaneously, the user can also obtain the advertisement fee, and long-term drains to the APP end of the media system platform to check more preferential information, so as to obtain more consumption orders, and reduce the cost of playing advertisements and the advertisement cost of merchants.
The foregoing description of the preferred embodiments of the invention is not intended to be limiting, but rather is intended to cover all modifications, equivalents, alternatives, and improvements that fall within the spirit and scope of the invention.

Claims (6)

1. The media advertisement playing method based on the Internet of things small electric appliance is characterized by being applied to a media advertisement system based on the Internet of things small electric appliance, comprising the Internet of things small electric appliance, a server and a user mobile terminal, wherein the Internet of things small electric appliance is communicated with the server through a network, the server is communicated with the user mobile terminal through the network, the Internet of things small electric appliance comprises a communication module, a microprocessor, a memory, a voice module, a power amplification module and a loudspeaker, the communication module is connected with the microprocessor, the memory is connected with the microprocessor, the voice module is also connected with the loudspeaker through the power amplification module, a media system platform APP end is installed in the user mobile terminal, the communication module is a WiFi communication module or an-Iot communication module, the user mobile terminal is a smart phone or a tablet personal computer NB,
The media advertisement playing method based on the internet of things small electric appliance comprises the following steps:
A) Setting a unique identifier for the small electric appliance of the Internet of things, and storing the unique identifier of the small electric appliance of the Internet of things in a server;
B) The server generates a dedicated sales two-dimensional code, a user scans the code to fill in installation information, and an installer binds the installation information of the small electric appliance of the Internet of things;
c) According to the specific site installation position, uploading the community position information of the corresponding Internet of things small electric appliance with the unique identifier to the server for storage; the community location information at least comprises provinces, cities, regions, community names, span and rooms;
D) The advertisement merchant selects communities in the area according to the need, selects a time period, selects whether to limit playing frequency, limited times and media voice content, and uploads the media voice content to the server, and the server controls the Internet of things small appliances in the communities to play different media voice advertisements to different users in a specific time period;
e) The small electric appliance of the Internet of things obtains voice content from the server through the communication module, and transmits the obtained voice content to the memory through the microprocessor for storage;
f) When the user uses the Internet of things small electric appliance, the microprocessor executes a voice advertisement playing command;
g) The microprocessor feeds back the performance information of the small electric appliance of the Internet of things to the server, and the server pushes the use detail information of the small electric appliance of the Internet of things to a user;
H) The server distributes voice media advertisement cost to the user, the recommender of the user and the agent to which the user belongs in a media system platform APP end according to the voice media advertisement quantity when different users use the Internet of things small electric appliance;
I) And the server provides merchant advertisements, coupons and group purchase information at the APP end of the media system platform, and the advertisement cost is distributed to the user after the user consumes the advertisement online or offline.
2. The method for playing media advertisement based on internet of things small electric appliances according to claim 1, wherein the step B) further comprises: b1 Generating a device two-dimensional code according to the unique identifier of the small electric appliance of the Internet of things;
B2 The server creates a dedicated application installation link of sales personnel and converts the installation link into the dedicated sales two-dimensional code;
B3 The sales personnel displays the exclusive sales two-dimensional code to the user, and after the user scans the exclusive sales two-dimensional code by adopting the mobile terminal, the user calls an application installation table to fill in the name, telephone, commodity model, color, installation address and reserved installation time of the application installer;
b4 After the user fills in and submits, the server generates an information table to be installed and sends the information table to be installed to WeChat and account numbers of installers;
B5 After receiving the information, the installer installs the information at the appointed address of the user according to the reserved time;
B6 After the installation is finished, the user uses the mobile terminal to scan the two-dimensional code of the equipment, and the binding of the equipment installation address information and the small electric appliance of the Internet of things with the unique identifier is completed.
3. The method for playing media advertisement based on internet of things small electric appliance according to claim 1, wherein in the step E), when the server initiates a voice content change to a certain internet of things small electric appliance, the microprocessor of the internet of things small electric appliance is activated at 12 pm and stores new voice content; or when the user uses the small electric appliance of the Internet of things, the microprocessor in the small electric appliance of the Internet of things stores updated voice content.
4. The method for playing media advertisement based on internet of things small electric appliances according to claim 1, wherein the step G) further comprises: g1 After the microprocessor executes the voice advertisement playing command, the voice module decodes the stored voice content, and after power amplification is carried out by the power amplification module, the voice advertisement content is played by the loudspeaker;
g2 When the user uses the small electric appliance of the Internet of things, the microprocessor feeds back the performance information of the small electric appliance of the Internet of things to the server;
g3 The server pushes the use detail information of the Internet of things small electric appliance to the APP end of the media system platform.
5. The media advertisement playing method based on the internet of things small electric appliance according to any one of claims 1 to 4, wherein the internet of things small electric appliance is an intelligent media lock.
6. The media advertisement playing method based on the internet of things small electric appliance according to any one of claims 1 to 4, wherein the internet of things small electric appliance is an intelligent media water purifier.
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