CN111210249A - Skin evaluation method based on questionnaire information automatic collection and analysis system - Google Patents
Skin evaluation method based on questionnaire information automatic collection and analysis system Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
Abstract
The invention discloses a skin evaluation method based on a questionnaire information automatic collection and analysis system, which comprises the following steps: creating a primary questionnaire in a background, creating a secondary questionnaire in the background, issuing the questionnaire to the Internet, generating an account number of a volunteer, evaluating and answering the skin of the volunteer, submitting an answer to the Internet, and processing background data to finally obtain a skin evaluation result of the product. By adopting the skin evaluation method based on the questionnaire information automatic collection and analysis system, time-consuming and labor-consuming links such as manual analysis, summarization and printing can be reduced, evaluation results can be obtained quickly, quick feedback can be obtained to meet market demands, and products required by consumers can be put into the market in a targeted manner; the research and development direction of the product is adjusted to meet the requirements of consumers; the skin evaluation method has the characteristics of convenience in use, accuracy, representativeness and strong directivity.
Description
Technical Field
The invention relates to the field of cosmetics, in particular to a skin evaluation method based on a questionnaire information automatic collection and analysis system.
Background
Today cosmetics are a market segment that is rapidly changing and pursuing a sense of fashion. Different consumers have different preferences in use, especially the skin feel of the product. Therefore, in order to gain a market, consumer preference must be reflected in the development of cosmetics. Before the product is put on the market, how to accurately evaluate whether the product meets the use preference of a target customer is an effective solution: the method comprises the steps of distributing samples and questionnaires to volunteer groups by establishing a volunteer library of potential consumers, filling the questionnaires after the volunteers experience the samples, performing data analysis and rule discovery after collecting the questionnaires, and finally generating a decision reference report. However, the existing questionnaire survey mode is time-consuming and labor-consuming because of manual analysis, summarization and printing, and has the problem of low data reliability. Such as: the problem of insufficient sample representativeness exists when the cosmetologist group with limited samples carries out small-scale professional evaluation; randomly giving products to regional markets and carrying out large-scale open evaluation has the problems of difficult definition of sample characteristics, high cost and scattered and disordered information.
Disclosure of Invention
The invention aims to provide a skin evaluation method based on a questionnaire information automatic collection and analysis system.
The specific technical scheme is as follows:
a skin evaluation method based on a questionnaire information automatic collection and analysis system comprises the following steps: creating a primary questionnaire in a background, creating a secondary questionnaire in the background, publishing the questionnaire to the Internet, generating an account number of a volunteer, evaluating and answering the skin of the volunteer, submitting an answer to the Internet, and processing background data.
And creating a primary questionnaire in the background, namely logging in a main management account in the background, and creating the primary questionnaire by a main administrator, wherein the main evaluation contents of the primary questionnaire are respectively formulated according to the types of the cosmetics. The primary questionnaire may include two types of questions, one closed type question and one open type question and answer type question. Wherein, each question of the closed-type question has a corresponding alternative answer and each alternative answer has a corresponding score.
And (3) creating a secondary questionnaire in the background, logging in a secondary administrator account in the background, editing the primary questionnaire again by the secondary administrator to generate a secondary questionnaire, filling a questionnaire batch number, and then publishing the secondary questionnaire to an internet site. The secondary administrator can edit the primary questionnaire more carefully according to the specific product to be evaluated to obtain a more targeted questionnaire, and the contents edited by the secondary administrator can be filled with data including region, temperature, humidity, wind speed, product type, product name, formula number and the like.
The generation of the volunteer account has two modes, one mode is that account information is directly input in batches at the background, and then the account is distributed to the volunteers who receive the test and evaluation; the other mode is that the volunteer registers an account number at an internet terminal and inputs account number information. The account information may include a login name, a name, an age, a sex, a history of allergy, a contact means, a consumption level, a skin type, a frequency of use of cosmetics, and the like.
The evaluation and answer of the skin of the volunteer is the sensory evaluation activity performed after the volunteer obtains the test sample. Specifically, when a volunteer carries out sensory evaluation, the volunteer account needs to be logged in on the Internet, a secondary questionnaire batch number is input, a corresponding secondary questionnaire is called, and sensory evaluation and answering are carried out according to the content of the questionnaire. After answering, the volunteer submits the answer to the internet site of logging.
And background data processing refers to a process of automatically collecting answers submitted by volunteers and analyzing data by a background connected with the Internet. The data analysis may be performed by a computer process. And the main administrator logs in the account of the main administrator and inputs the batch number of the secondary questionnaire to look up the related skin evaluation result.
The technical scheme provided by the invention has the beneficial effects that:
the method comprises the steps of distributing samples to volunteer groups by establishing an evaluation system, testing skin feelings of the samples by the volunteers, filling questionnaires on an automatic collection and analysis system based on questionnaire information, submitting the questionnaires to a logged internet site, analyzing data in a background, and finally obtaining skin evaluation results of products. By adopting the skin evaluation method based on the questionnaire information automatic collection and analysis system, time-consuming and labor-consuming links such as manual analysis, summarization and printing can be reduced, accurate evaluation results can be quickly obtained, quick feedback is obtained to meet market demands, and products needed by consumers can be put on the market in a targeted manner; the research and development direction of the product is adjusted to meet the requirements of consumers. The skin evaluation method has the characteristics of convenience in use, accuracy, representativeness and strong directivity.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Drawings
Fig. 1 is a flowchart of a skin assessment method.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in further detail below, but the embodiments of the present invention are not limited thereto, and process parameters or conditions not particularly noted may be performed with reference to conventional techniques.
The long-lasting product is a product which does not wash after being used and stays on the skin for a long time. Such as common skin care emulsion (such as skin care cream, skin care lotion, and sleep mask), common skin care aqua (such as toner, spray aqua, and essence), and isolation foundation product (such as BB cream, sun cream, etc.).
The product of the invention is a product which is temporarily stored on the skin and is rinsed or removed later. Such as massage products (e.g. massage cream, massage gel, massage seaweed gel), facial mask, mud mask, and exfoliating products (e.g. exfoliating cream, exfoliating gel).
The flushing product of the invention is a product which is applied to the skin and then is flushed by water. Such as facial cleanser, and makeup removing product (such as makeup removing oil and makeup removing water).
Example 1
A skin evaluation method based on questionnaire information automatic collection and analysis system, the flow chart of which is shown in figure 1, comprises: creating a primary questionnaire in a background, creating a secondary questionnaire in the background, publishing the questionnaire to the Internet, generating volunteer accounts, evaluating and answering the skin of the volunteers, submitting answers to the Internet, and processing background data.
Specifically, a primary questionnaire is created: logging in a main management account at a background, and creating a primary questionnaire by a main manager, wherein the primary questionnaire comprises two question types, one type is a closed type question, each question has a corresponding alternative answer and a corresponding score for each alternative answer, for example, the question 1, the question 2 and the question 3 … … have corresponding scores according to the weight of the question, and then the question 1 answer ABCDE … … has corresponding scores according to the weight of the answer; the other is an open-ended question, with no scores, for the questionnaire provider to gather consumer feedback information. Setting up questions, inputting the name of the questionnaire, which can be the name of the project or the name of the product, and then saving the questionnaire to form a primary questionnaire.
The main evaluation contents of the primary questionnaire are respectively formulated according to the types of the cosmetics. The types of cosmetics can be classified into long-lasting products, short-lasting products and rinsing products.
The long-lasting products can be further divided into common skin care emulsions, common skin care lotions and isolation foundations.
The main evaluation contents of the common skin care emulsion are as follows: softness, fineness, oily and glossy appearance of the material film, easiness in pushing away, sticky feeling, greasy feeling, skin softening feeling sensed by touching the skin, and absorbability speed.
The main evaluation contents of the common skin care lotion are as follows: the soft feeling, the fineness, the transparent appearance with crystal clear feeling, the property of thixotropic dissolution, the easiness in pushing away, the sticky feeling, the slippery feeling and the softening feeling of the skin of the body.
The isolated foundation comprises the following main evaluation contents: whether the smearing body has the advantages of easy push, softness, fineness, soft touch like soft coke, obvious sticky feeling and proper covering property.
The transient-resident products can also be subdivided into massage products, facial masks, mud masks and exfoliating products.
The main evaluation contents of the massage product are as follows: easy push-open property; when the material is pushed away, the material film has certain hydrophilic feeling; pleasant smell; long smoothness; a pleasant oily feel to the skin, no rubbing pain or discomfort or itching; after washing, the skin was smooth and soft.
The main evaluation contents of the face pasting film are as follows: the mask cloth is matched with the face shape; the softness, comfort and fineness of the cloth; after the face is applied for 5-10 minutes, whether the face is dry or not is warped and wrinkled; whether the user can feel stabbing pain, eye fumigation, red face, itching or other discomfort at any time when the face is applied; after being applied to the face for 20 minutes, the skin feels obviously moist due to absorption; when the face is dressed, the skin of the face is touched to determine whether the face feels comfortable and slippery; after the face dressing is finished, when the film cloth is removed, whether the skin is touched is obvious sticky feeling or not.
Wherein the main evaluation contents of the mud film are as follows: softness, fineness, natural texture and no unpleasant smell; easy spreading and unfolding; applying the liquid to any time after the liquid is removed, whether the liquid can sense stabbing pain, eye fumigation, red face, itching or other discomfort; the mud (paste) is dried and formed at a proper speed; whether the film forming speed is moderate or not; after the plaster is applied for enough time, the plaster is easy to clean when being removed, and no visible mud residue exists.
Wherein the main evaluation contents of the exfoliating product are as follows: easy spreadability; the frosted particles are not uncomfortable when touching the skin; when the ring is used for massage, the material body has certain slippery feel and is easy to thixotropy; if soluble particles exist, the particles can be dissolved cleanly in the massage; no obvious discomfort such as tightness, stabbing pain, itching or sourness, etc.; no acidic odor occurs during use; the residues on the skin surface are easy to be washed clean by clear water, and the washed skin surface has a slightly white and tender feeling.
Wherein said rinse-off products can also be subdivided into facial and make-up removal products.
The main evaluation contents of the facial cleanser are as follows: easy spreadability; a comfortable slippery feel; the oil dirt removing strength; tightness, stabbing pain, dryness, roughness or stabbing pain; whether the mixture of the product and the dirt on the skin is easy to be washed away by clear water or not; whether the skin feels greasy.
Wherein the main evaluation contents of the makeup removing product are as follows: easy spreadability; a smooth feel for skin comfort; tightness, stabbing pain, dryness, roughness or stabbing pain; whether the mixture of the skin surface material body and the dirt is easy to be washed away by clear water or not; whether the skin feels greasy.
On the basis of creating the primary questionnaire, the secondary administrator creates a secondary questionnaire in the background, specifically, a secondary administrator account is logged in the background, the secondary administrator edits the primary questionnaire again, the secondary administrator can edit the primary questionnaire more finely according to the specific product to be evaluated to obtain a more targeted questionnaire, and the content edited again by the secondary administrator comprises basic data such as region, temperature, humidity, wind speed, product type, product name and formula number.
The generation of the volunteer account has two modes, specifically, one mode is that account information is directly input in batches at the background, and then the account is distributed to the volunteers receiving the evaluation; the other mode is that the volunteer registers an account number at an internet terminal and inputs account number information. The account information may include login name/name, age, gender, presence or absence of allergy history, contact information (including QQ, phone, mailbox, or WeChat), consumption level (ultra high, medium, low, etc), skin type (oily, neutral, dry, mixed, sensitive skin), and frequency of use of cosmetics (classified as minimal use of cosmetics and no cosmetic service, less use of cosmetics and no cosmetic service, frequent use of cosmetics and occasional use of cosmetics, and frequent use of cosmetics and cosmetic service).
The evaluation of the skin of the volunteers is the sensory evaluation activity performed by the volunteers after obtaining the test samples. Specifically, when a volunteer carries out sensory evaluation, the volunteer account needs to be logged in on the Internet, a secondary questionnaire batch number is input, a corresponding secondary questionnaire is called, and sensory evaluation and answering are carried out according to the content of the questionnaire. After answering, the volunteer submits the answer to the internet site of logging.
And background data processing refers to a process of automatically collecting answers submitted by volunteers and analyzing data by a background connected with the Internet. The data analysis may be performed by a computer process. And the main administrator logs in the account of the main administrator and inputs the batch number of the secondary questionnaire to look up the related skin evaluation result. Analysis of the answer sheet can be divided into three cases: the case of one measurement for the same product; the case of multiple measurements on the same product; the case of one measurement for two associated products.
Wherein, for the situation that the same product is measured once, there are:
(A) basic condition analysis, comprising: the average score of the product, the comparison of scores corresponding to different age groups, the comparison of scores corresponding to different genders and the comparison of scores of different skin types;
the goodness of fit analysis of the product can be carried out on the basis of the basic condition analysis, and the goodness of fit analysis of the product refers to the goodness of fit of the product to the skin feeling preference of potential consumers. The evaluation volunteers score each question of the questionnaire according to 0-5 points, and then according to different weights given by the importance degree of each preset question, the goodness of fit of the tested product can be obtained by calculating a weighted average:
wherein the total score is 4.6-5.0, and the total score is completely matched;
wherein the total score is 4.1-4.5, and the scores are basically consistent;
wherein the total score is 3.6-4.0, and the evaluation is good, so that the improvement space is provided;
wherein the total score is 3.1-3.5, and the scores are reluctant;
wherein the total score is 2.1-3.0, and the product is judged to be not in line with the expectation of consumers and needs to be improved;
wherein the total score of 0-2.0 is rated as a big difference from the expected score, and the total score is totally failed.
(B) Comprehensive analysis, comprising: calculating the average score condition corresponding to each question, listing the average score corresponding to each question by using a bar-shaped icon for carrying out extreme value comparison analysis, calculating the average score comparison analysis of each region according to the region, calculating each average score according to the use frequency of cosmetics, and analyzing each score condition according to the question weight;
(C) a questionnaire ranking analysis, ranking the average of all questionnaires (based on question weight scores) within a certain specified folder;
(D) and (4) reviewing the abstracts, analyzing each question to obtain an option which the volunteer is more inclined to, then designating the option as the content of the abstract, and summarizing each review abstract to obtain skin feel attribute data of the tested product.
Wherein, for the condition that the same product is measured for a plurality of times, the average scores of different batches are compared; (B) comparison of scores of different populations.
Wherein, for the case that two associated products are measured once, the two associated products mean that one product is a competitive product or an ideal product, and the other product is a test sample. Two products are tried by a test volunteer at the same time, the difference degree of each skin feeling index is compared one by one according to the content of a questionnaire, the difference degree is scored according to 0-5 points (difference is large-small), different weights are given according to the importance degree of each skin feeling index, and finally the difference degree of the tested product can be obtained by calculating a weighted average value:
wherein the total score is 4.1-5.0, and the score is basically no difference;
wherein the total score is 2.1-4.0, and the score is smaller difference;
wherein the total score is 0-2.0, and the score is larger difference.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the present invention in any way, so that any simple modification, equivalent change and modification made to the above embodiment according to the technical spirit of the present invention will still fall within the scope of the technical solution of the present invention without departing from the content of the technical solution of the present invention.
Claims (10)
1. A skin evaluation method based on a questionnaire information automatic collection and analysis system is characterized by comprising the following steps: creating a primary questionnaire in a background, creating a secondary questionnaire in the background, publishing the questionnaire to the Internet, generating an account number of a volunteer, evaluating and answering the skin of the volunteer, submitting an answer to the Internet, and processing background data.
2. The skin assessment method according to claim 1, wherein the background creation of the primary questionnaire is to log in a primary management account in the background and create the primary questionnaire by a primary administrator, wherein the primary questionnaire comprises two types of questions, one type is a closed type question and the other type is an open type question-answer question; each question of the closed-type question has a corresponding alternative answer and each alternative answer has a corresponding score.
3. The skin evaluation method according to claim 1 or 2, wherein the main evaluation contents of the primary questionnaire are respectively prepared according to the types of cosmetics; the types of the cosmetics are classified into a long-lasting product, a short-lasting product and a rinsing product.
4. The skin evaluation method of claim 3, wherein the long-lasting products are subdivided into general skin care creams, general skin care lotions, and barrier foundations;
the main evaluation contents of the common skin care emulsion are as follows: softness, fineness, oily and glossy appearance of the material film, easiness in pushing away, sticky feeling, greasy feeling, skin softening feeling sensed by touching the skin and absorbability speed;
the main evaluation contents of the common skin care lotion are as follows: the soft feeling, the fineness, the transparent appearance with crystal clear feeling, the property of thixotropic dissolution, the easiness in pushing away, the sticky feeling, the smooth feeling and the skin softening feeling of the material body;
the isolated foundations are mainly evaluated as follows: whether the smearing body has the advantages of easy push, softness, fineness, soft touch like soft coke, obvious sticky feeling and proper covering property.
5. The skin assessment method according to claim 3, wherein said transient-resident products are subdivided into massage products, facial masks, mud masks and exfoliating products;
the main evaluation contents of the massage product are as follows: easy push-open property; when the material is pushed away, the material film has certain hydrophilic feeling; pleasant smell; long smoothness; a pleasant oily feel to the skin, no rubbing pain or discomfort or itching; after cleaning, the skin is smooth and has a soft feeling;
the main evaluation contents of the face mask are as follows: the mask cloth is matched with the face shape; the softness, comfort and fineness of the cloth; after the face is applied for 5-10 minutes, whether the face is dry or not is warped and wrinkled; whether the user can feel stabbing pain, eye fumigation, red face, itching or other discomfort at any time when the face is applied; after being applied to the face for 20 minutes, the skin feels obviously moist due to absorption; when the face is dressed, the skin of the face is touched to determine whether the face feels comfortable and slippery; after the face dressing is finished, when the film cloth is removed, whether the skin is touched is obvious sticky or not;
the main evaluation contents of the mud film are as follows: softness, fineness, natural texture and no unpleasant smell; easy spreading and unfolding; applying the liquid to any time after the liquid is removed, whether the liquid can sense stabbing pain, eye fumigation, red face, itching or other discomfort; the mud (paste) is dried and formed at a proper speed; whether the film forming speed is moderate or not; after the plaster is applied for enough time, whether the plaster is easy to be cleaned or not and no visible mud residue exists;
the main evaluation contents of the exfoliating product are as follows: easy spreadability; the frosted particles are not uncomfortable when touching the skin; when the ring is used for massage, the material body has certain slippery feel and is easy to thixotropy; if soluble particles exist, the particles can be dissolved cleanly in the massage; no obvious discomfort such as tightness, stabbing pain, itching or sourness, etc.; no acidic odor occurs during use; the residues on the skin surface are easy to be washed clean by clear water, and the washed skin surface has a slightly white and tender feeling.
6. The skin assessment method of claim 3, wherein said rinse-off products are subdivided into facial and make-up removal products;
the main evaluation contents of the facial cleanser are as follows: easy spreadability; a comfortable slippery feel; the oil dirt removing strength; tightness, stabbing pain, dryness, roughness or stabbing pain; whether the mixture of the product and the dirt on the skin is easy to be washed away by clear water or not; whether the skin can perceive a greasy feel;
the main evaluation contents of the makeup removing product are as follows: easy spreadability; a smooth feel for skin comfort; tightness, stabbing pain, dryness, roughness or stabbing pain; whether the mixture of the skin surface material body and the dirt is easy to be washed away by clear water or not; whether the skin feels greasy.
7. The skin evaluation method of claim 1, wherein the background creation of the secondary questionnaire is to log in a secondary administrator account on the background, and the secondary administrator edits the primary questionnaire again to generate the secondary questionnaire, and then fills in a questionnaire batch number, and then issues the questionnaire batch number to an internet site.
8. The skin assessment method according to claim 1, wherein the generation of the volunteer account is performed in two ways, one is to directly input account information in batch at background and then distribute the account to the volunteers to be assessed; the other mode is that the volunteer registers an account number at an internet terminal and inputs account number information.
9. The skin assessment method according to claim 1, wherein said skin assessment and answering by volunteers is a sensory assessment activity performed after volunteers obtained test samples; specifically, when a volunteer carries out sensory evaluation, the volunteer account needs to be logged in on the Internet, a secondary questionnaire batch number is input, a corresponding secondary questionnaire is called, and sensory evaluation and answering are carried out according to the content of the questionnaire.
10. The skin assessment method according to claim 1, wherein the background processing of data refers to a process of automatically collecting answers submitted by volunteers and performing data analysis by a background connected to the internet; the data analysis is completed by computer processing.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113506601A (en) * | 2021-07-13 | 2021-10-15 | 北京美医医学技术研究院有限公司 | Big data-based skin tolerance analysis system |
| CN113506601B (en) * | 2021-07-13 | 2024-01-16 | 北京美医医学技术研究院有限公司 | Skin tolerance analysis system based on big data |
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