CN111199450A

CN111199450A - Page label processing method and device, storage medium and processor

Info

Publication number: CN111199450A
Application number: CN201811384966.4A
Authority: CN
Inventors: 龙奕柯
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba East China Co ltd
Priority date: 2018-11-20
Filing date: 2018-11-20
Publication date: 2020-05-26
Anticipated expiration: 2038-11-20
Also published as: CN111199450B

Abstract

The invention discloses a method and a device for processing a page label, a storage medium and a processor. Wherein, the method comprises the following steps: displaying a preset number of labels on a preset page, wherein the preset number of labels are obtained by screening from the alternatives corresponding to the classified commodities; counting the attention degree of the alternative labels in a preset period; and determining whether to update at least one label in the preset number of labels according to the attention degree. The invention solves the technical problem that the mode of automatically selecting the label to be displayed by the service party in the related technology is difficult to embody the label with higher attention of the user.

Description

Page label processing method and device, storage medium and processor

Technical Field

The invention relates to the field of computers, in particular to a method and a device for processing a page tag, a storage medium and a processor.

Background

With the development of the network, the online shopping modes and the types of commodities purchased on the network are more and more, the competition among e-commerce is more and more intense, and the commodities in stores can be browsed more by reasonably applying the popularization mode of the online marketing. The search screening tags of the e-commerce are all in a form of fixed content, for example, a business party subjectively designates one or more screening tags for display, but in the related art, the mode that the business party autonomously selects the tags to be displayed is difficult to reflect the tags with higher user attention.

In view of the above problems, no effective solution has been proposed.

Disclosure of Invention

The embodiment of the invention provides a processing method and device of a page label, a storage medium and a processor, which are used for solving the technical problem that a label with higher attention of a user is difficult to reflect in a mode that a business party autonomously selects the label to be displayed in the related art.

According to an aspect of the embodiments of the present invention, a method for processing a page tag is provided, including: displaying a first number of labels on a preset page, wherein the first number of labels are obtained by screening alternative labels corresponding to classified commodities; counting the attention degree of the alternative labels in a preset period; determining whether to update at least one of the first number of tags according to the attention.

According to another aspect of the embodiments of the present invention, there is provided a page tag processing apparatus, including: the display module is used for displaying a first number of labels on a preset page, wherein the first number of labels are obtained by screening alternative labels corresponding to classified commodities; the statistic module is used for counting the attention degree of the alternative labels in a preset period; and the updating module is used for determining whether to update at least one label in the first number of labels according to the attention degree.

According to still another aspect of the embodiments of the present invention, there is provided a storage medium including a stored program, wherein when the program runs, a device on which the storage medium is located is controlled to execute the above-mentioned page tag processing method.

According to another aspect of the embodiments of the present invention, there is provided a processor, configured to execute a program, where the program executes the method for processing the page tag.

In the embodiment of the invention, the attention of the commodity label is counted in the process of selecting the E-commerce commodity by the user, the currently displayed label is updated according to the attention of the label, the display of the commodity label is not displayed according to the habit or the preference of the user in the process, but the currently displayed label is adjusted according to the attention of the user, the operation cost of screening the label by the user is reduced, the label display process is optimized, the technical problem that the label needing to be displayed is selected by a business party in the related art, the label with higher attention of the user is difficult to reflect is solved, and the effect of improving the user experience is achieved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:

fig. 1 shows a hardware configuration block diagram of a computer terminal (or mobile device) for implementing a page tag processing method;

FIG. 2 is a flow chart of a method of processing a page tag according to an embodiment of the invention;

FIG. 3 is a schematic structural diagram of a page tag processing apparatus according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of an alternative structure of a page tag processing device according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of an alternative structure of a page tag processing apparatus according to an embodiment of the present invention;

FIG. 6 is a schematic diagram of an alternative structure of a page tag processing apparatus according to an embodiment of the present invention;

fig. 7 is a schematic diagram of an alternative structure of a page tag processing device according to an embodiment of the present invention.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

First, some terms or terms appearing in the description of the embodiments of the present application are applicable to the following explanations:

weighting: when statistically calculating an index such as an average, a value having a weight for each variable value is called a weight.

A/B test: namely, the A/B test, two schemes (such as two pages) are formulated for the same target, one part of users use the scheme A, the other part of users use the scheme B, and the use condition of the users is recorded.

Example 1

There is also provided, in accordance with an embodiment of the present invention, a method embodiment of a method for processing page tags, it should be noted that the steps illustrated in the flowchart of the accompanying drawings may be performed in a computer system such as a set of computer-executable instructions, and that while a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than here.

The method provided by the first embodiment of the present application may be executed in a mobile terminal, a computer terminal, or a similar computing device. Fig. 1 shows a hardware configuration block diagram of a computer terminal (or mobile device) for implementing a page tag processing method. As shown in fig. 1, the computer terminal 10 (or mobile device 10) may include one or more (shown in fig. 1 as 102a, 102b, … …, 102 n) processors 102 (the processors 102 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA), a memory 104 for storing data, and a transmission module 106 for communication functions. Besides, the method can also comprise the following steps: a display, an input/output interface (I/O interface), a Universal Serial Bus (USB) port (which may be included as one of the ports of the I/O interface), a network interface, a power source, and/or a camera. It will be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration and is not intended to limit the structure of the electronic device. For example, the computer terminal 10 may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.

It should be noted that the one or more processors 102 and/or other data processing circuitry described above may be referred to generally herein as "data processing circuitry". The data processing circuitry may be embodied in whole or in part in software, hardware, firmware, or any combination thereof. Further, the data processing circuit may be a single stand-alone processing module, or incorporated in whole or in part into any of the other elements in the computer terminal 10 (or mobile device). As referred to in the embodiments of the application, the data processing circuit acts as a processor control (e.g. selection of a variable resistance termination path connected to the interface).

The memory 104 may be used to store software programs and modules of application software, such as program instructions/data storage devices corresponding to the processing method of the page tag in the embodiment of the present invention, and the processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 104, that is, implements the vulnerability detection method of the application program. The memory 104 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the computer terminal 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission device 106 is used for receiving or transmitting data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal 10. In one example, the transmission device 106 includes a Network adapter (NIC) that can be connected to other Network devices through a base station to communicate with the internet. In one example, the transmission device 106 can be a Radio Frequency (RF) module, which is used to communicate with the internet in a wireless manner.

The display may be, for example, a touch screen type Liquid Crystal Display (LCD) that may enable a user to interact with a user interface of the computer terminal 10 (or mobile device).

It should be noted here that, in some embodiments, the computer terminal (or mobile device) shown in fig. 1 described above has a touch display (also referred to as "touch screen" or "touch display screen"). In some embodiments, the computer terminal (or mobile device) shown in fig. 1 has a Graphical User Interface (GUI) with which a user can interact by operating a touch-sensitive display screen, where the human-computer interaction function optionally includes the following interactions: executable instructions for creating web pages, drawing, word processing, making electronic documents, games, video conferencing, instant messaging, emailing, call interfacing, playing digital video, playing digital music, and/or web browsing, etc., for performing the above-described human-computer interaction functions, are configured/stored in one or more processor-executable computer program products or readable storage media.

Under the operating environment, the application provides a processing method of the page tag as shown in fig. 2. Fig. 2 is a flowchart of a method for processing a page tag according to an embodiment of the present invention, and as shown in fig. 2, the method includes the steps of:

step S202, displaying a first number of labels on a preset page, wherein the first number of labels are obtained by screening alternative labels corresponding to classified commodities;

it should be noted that, the display manner may be that a first number of tags are displayed on a preset page on an application program of the intelligent terminal, and the intelligent terminal may be a smart phone or a tablet computer. For the specific application scenario of step S202, taking shopping of a product for packaging from a shopping Application (APP) of a smart phone as an example, after a user inputs "package" in a search bar of the shopping APP, a plurality of products containing "package" as a keyword are automatically connected below the search bar, and corresponding labels appear above the products, for example: the label "carton" for indicating carton-like packaging, the labels "cross-border source" and "import source" for indicating source, and the label "real vendor" for indicating vendor real estate. The pages for displaying the 4 tabs are preset pages, and 4 is a first number, which is only an example, and the value of the first number can be set according to practical situations. Of course, these four tags are only a part of the alternative tags, and there may be other tags, for example: gift packaging, digital 3C packaging, plastic boxes, jewelry packaging, cell phone specials, deep factory/merchant testing, and the like. The other alternative labels are displayed on the second page, that is, the labels on the preset page are screened from the alternative labels corresponding to the classified goods.

Step S204, counting the attention of the alternative labels in a preset period;

it should be noted that the preset period may be set according to needs, for example, five days, a week, a half month, and the like, where the attention degree is what labels of the goods are more attentive when the user purchases the goods, for example, the user pays attention to the source of the goods, the strength of the seller, and the like. That is, it is obtained which tags are of interest to the user.

Step S206, whether at least one label in the first number of labels is updated is determined according to the attention degree.

Wherein, according to the attention degree of the obtained label, at least one label in the displayed first quantity of labels is updated, for example, in the past one week, the user group pays more attention to whether the purchase is favored by the smart phone, and the import goods source is paid less attention relatively, therefore, in the past, a buyer pays more attention to the label of 'mobile phone exclusive price', and then replaces the label of 'import goods source' by 'mobile phone exclusive price'. Of course, the above is only an example, and it is also possible to select two or three labels from the alternative labels to update the currently displayed label, which depends on the result obtained by counting the attention of the alternative labels within the preset period.

Through the steps S202 to S204 in this embodiment, statistics can be performed according to the attention of the user to the commodity label in the process of selecting the e-commerce commodity, and then the currently displayed label is updated according to the attention of the label, in this process, the display of the commodity label is not displayed according to the habit or preference of the user, but the currently displayed label is adjusted according to the attention of the user, so that the operation cost of screening the label by the user is reduced, and the label display process is optimized, thereby solving the technical problem that the mode of selecting the label to be displayed by the service party autonomously in the related art is difficult to reflect the label with higher attention of the user, and achieving the effect of improving the user experience.

In an optional implementation manner of this embodiment, a manner of displaying the first number of tabs on the preset page involved in step S202 may be:

step S202-1, determining the display content of the alternative label according to the current application scene;

s202-2, sequencing the alternative labels according to the attention of the display content to obtain a sequencing result;

step S202-3, displaying a first number of labels according to a first number and a sorting result which are configured in advance in a label display area of a preset page.

For the above steps S202-1 to S202-3, for example, the application scenario is a keyword search scenario in a preset search engine; the user wants to search for "pack", "men's trousers", "cell phone", etc.; in the case of "men's trousers", the label determined in this case includes: price, brand, material, delivery date, style, etc.; if "package", the label determined in this case includes: gift wrapping, digital 3C wrapping, plastic boxes, jewelry wrapping, cell phone specials, deep factory/vendor verification, carton, cross-border source, imported source, strength seller, and the like.

In this regard, in a specific application scenario, for example, the user involved in step S202 wants to search for a product related to "package" on the shopping APP of the smartphone; therefore, a search is desired for a product related to "package" on the shopping APP of the smartphone, and the labels corresponding to "package" that can be determined in this scenario are: gift wrapping, digital 3C wrapping, plastic boxes, jewelry wrapping, cell phone specials, deep factory/vendor verification, carton, cross-border source, imported source, strength seller, and the like. And further sorting the labels according to the attention degree of the labels under the packaging, for example, the sorting result is as follows: the mobile phone special share price, the strength seller, the paper box, the cross-border goods source, the gift package, the digital 3C package, the plastic box, the jewelry package, the deep factory test/vendor test and the imported goods source. The tags displayed on the current preset page are: the mobile phone is special for price sharing, a strength seller, a carton and a cross-border goods source.

In another optional implementation manner of this embodiment, before counting the attention degree of the alternative tag in the preset period involved in step S204, the method of this embodiment may further include:

step S20, selecting a label to be tested from the alternative labels;

step S21, testing the labels to be tested for multiple times on the preset page and the hidden page where the alternative labels are located, and respectively obtaining a first click quantity of a second number of users on the labels to be tested in the preset page in each test and a second click quantity of a third number of users on the labels to be tested in the alternative labels;

step S22, calculating the ratio of the first click quantity and the second click quantity obtained by each test to obtain an intermediate result;

and step S23, calculating the mean value of the intermediate results obtained in the multiple tests to obtain the weighted proportion of the label to be tested.

For the above steps S20 to S23, which are preparations for quantifying the attention of the tag, the user involved in step S202 may want to search for a product about "package" on the shopping APP of the smartphone, and the candidate tag includes: gift wrapping, digital 3C wrapping, plastic boxes, jewelry wrapping, cell phone specials, deep factory/vendor verification, carton, cross-border source, imported source, strength seller, and the like. Selecting a label to be tested as a paper box, and testing the paper box in an A/Btest mode, namely counting a second quantity of first click amounts of the label on a preset page and a third quantity of second click amounts of labels in alternative labels in a preset period, so as to obtain a ratio of the first click amounts to the second click amounts, obtain an average value of the ratio of multiple tests, and further obtain a weighted proportion of the paper box of the tested label.

Based on the above steps S20 to S23, the way for counting the attention of the alternative tags in the preset period involved in step S204 in this embodiment may be:

counting a third click quantity of each label in the alternative labels in a preset period;

s204-2, sorting the alternative labels according to the counted third click quantity, and selecting the top N labels with higher ranks, wherein N is a positive integer;

and step S204-3, calculating the product of the third click quantity of each label in the top N labels with higher rank and the corresponding weighted proportion, and determining the attention.

For the steps S204-1 to S204-3, the alternative tags need to be counted within a preset period, for example, one week, to obtain a third click amount of each tag, and the alternative tags are sorted according to the third click amount; if, for example, the user involved in step S202 above wants to search for an item about "package" on the shopping APP of the smartphone, the alternative tags include: gift packaging, digital 3C packaging, plastic boxes, jewelry packaging, mobile phone special share price, deep factory/business testing, paper boxes, cross-border sources, imported sources, and strength sellers. Wherein, the third click volume of each label in a week is respectively: 305. 678, 529, 123, 612, 764, 567, 774, 88, 981. The result of the ranking according to the third click volume of each label is: the system comprises a strength seller, a cross-border goods source, a deep factory/merchant inspection, a digital 3C package, a mobile phone special price, a paper box, a plastic box, a gift package, a jewelry package and an imported goods source. Selecting N labels before the sequencing examination from the sequencing result, for example, if the value of N is 5, selecting 5 labels before the sequencing examination from the sequencing result, wherein the labels are respectively: the system comprises a strength seller, a cross-border goods source, a deep factory/merchant verification, a digital 3C package and a mobile phone special share price. The third click amount of each selected tag is multiplied by the above-mentioned weighted specific gravity obtained through steps S20 to S23 to obtain the attention.

If the user involved in the above step S202 wants to search for an article about "men' S clothing" on the shopping APP of the smart phone, the alternative tags include: price, brand, material, delivery date, style, color, goodness, and time to put on shelf. The third click volume per label in a week is: 204. 546, 435, 189, 501, 663, 467, 674. The result of the ranking according to the third click volume of each label is: time to put on shelf, color, brand, style, goodness, material, price, date of delivery. Selecting N labels before the sequencing examination from the sequencing result, for example, if the value of N is 4, selecting 4 labels before the sequencing examination from the sequencing result, wherein the labels are respectively: time to put on shelf, color, brand, style. The third click amount of each selected tag is multiplied by the above-mentioned weighted specific gravity obtained through steps S20 to S23 to obtain the attention.

Based on the description of the foregoing embodiment, in another optional implementation manner of this embodiment, the manner of determining whether to update at least one of the first number of tags according to the attention degree referred to in the foregoing step S206 may be:

step S206-1, counting a fourth click quantity of each label in the first number of labels in a preset period;

s206-2, sorting the first number of labels according to the counted fourth click quantity, and selecting the last N labels with lower ranks;

step S206-3, comparing the click rate of the last N labels with the attention degree, and if the fourth click rate of at least one label is lower than the product of the third click rate of the same number of labels in the first N labels with the higher rank and the corresponding weighted proportion, updating the at least one label; and if the product of the third click quantity of each label in the top N labels with higher rank and the corresponding weighted proportion is smaller than the fourth click quantity of any label in the first number of labels according to the attention, reserving the first number of labels.

It should be noted that, in the manner from step S206-1 to step S206-3, the fourth click amount of the alternative tags in the preset page is tested to obtain the fourth click amount of the alternative tags in the preset period, and the alternative tags are also sorted according to the fourth click amount of the tags, and the click amount of the N tags with lower rank after sorting is compared with the attention degree obtained from step S204 to step S206, for example, the fourth click amount of the tag "carton" in the preset page is 118, which is smaller than the attention degree 478 obtained by calculating the product between the third click amount of the "mobile phone special price" tag in the top N tags with higher rank and the corresponding weighted proportion in step S204 to step S206, the "carton" needs to be replaced by the tag with the "mobile phone special price", and after statistics, if the fourth click amount of other tags in the preset page is also smaller than the attention degree obtained in step S204 to step S206, replacement is also required. In addition, if the fourth click amount of the tag "paper box" in the preset page is 528, which is greater than the attention 478 obtained by calculating the product between the third click amount of the "mobile phone special price sharing" tag in the top N tags with higher rank and the corresponding weighting proportion in steps S204 to S206, the "paper box tag" does not need to be adjusted, and if the click amounts of other tags in the preset page are all greater than the product between the third click amount of the tag in the above candidate tags and the weighting proportion, none of the other tags in the preset page need to be adjusted, and the original tag is maintained.

That is, adjustment is performed according to a result obtained by comparing the N last tags with a lower rank with the attention, and if the fourth click amounts of the tags in the preset page after comparison are all greater than the attention obtained in steps S204 to S206, adjustment is not required, where the specific adjustment rule is: if the fourth click quantity of at least one label is lower than the product of the third click quantity of the labels with the same quantity in the top N labels with higher rank and the corresponding weighted proportion, updating the at least one label; and if the product of the third click quantity of each label in the top N labels with higher rank and the corresponding weighted proportion is smaller than the fourth click quantity of any label in the first number of labels according to the attention, reserving the first number of labels.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.

Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.

Example 2

According to an embodiment of the present invention, there is further provided an apparatus for implementing the above-mentioned method for processing a page tag, fig. 3 is a schematic structural diagram of an apparatus for processing a page tag according to an embodiment of the present invention, and as shown in fig. 3, the apparatus 300 includes:

the display module 32 is configured to display a first number of tags on a preset page, where the first number of tags are screened from alternative tags corresponding to classified commodities;

it should be noted that the first number of tags may be displayed on a preset page on an application program of the smart terminal in the manner of displaying by the module 32, where the smart terminal may be a smart phone or a tablet computer. For the specific application scenario of step S202, taking shopping of a product for packaging from a shopping Application (APP) of a smart phone as an example, after a user inputs "package" in a search bar of the shopping APP, a plurality of products containing "package" as a keyword are automatically connected below the search bar, and corresponding labels appear above the products, for example: the label "carton" for indicating carton-like packaging, the labels "cross-border source" and "import source" for indicating source, and the label "real vendor" for indicating vendor real estate. The pages for displaying the 4 tabs are preset pages, and 4 is a first number, which is only an example, and the value of the first number can be set according to practical situations. Of course, these four tags are only a part of the alternative tags, and there may be other tags, for example: gift packaging, digital 3C packaging, plastic boxes, jewelry packaging, cell phone specials, deep factory/merchant testing, and the like. The other alternative labels are displayed on the second page, that is, the labels on the preset page are selected from the alternative labels corresponding to the classified goods.

The statistic module 34 is coupled with the display module 32 and used for counting the attention degree of the alternative labels in a preset period;

An updating module 36, coupled to the counting module 34, for determining whether to update at least one of the first number of tags according to the attention degree.

Fig. 4 is a schematic diagram illustrating an alternative structure of a page tag processing apparatus according to an embodiment of the present invention, as shown in fig. 4, the display module 32 includes: a determining unit 322, configured to determine display content of the alternative tag according to the current application scenario; a sorting unit 324, coupled to the determining unit 322, configured to sort the alternative tags according to the attention of the display content to obtain a sorting result; and the display unit 326 is coupled to the sorting unit 324 and configured to display the first number of tags according to the first number and the sorting result pre-configured in the tag display area of the preset page.

It should be noted that the application scenario involved in this embodiment includes one of the following: searching scenes by keywords in a preset search engine; in a shopping guide scenario for a traffic channel.

For the manner executed by the modules referred to in fig. 4, in an alternative embodiment, the manner may be: for example, the application scene is a keyword search scene in a preset search engine; the user wants to search for "pack", "men's trousers", "cell phone", etc.; in the case of "men's trousers", the label determined in this case includes: price, brand, material, delivery date, style, etc.; if "package", the label determined in this case includes: gift wrapping, digital 3C wrapping, plastic boxes, jewelry wrapping, cell phone specials, deep factory/vendor verification, carton, cross-border source, imported source, strength seller, and the like. In this regard, in a specific application scenario, the user wants to search for a product about "package" on the shopping APP of the smartphone as an example; therefore, a search is desired for a product related to "package" on the shopping APP of the smartphone, and the labels corresponding to "package" that can be determined in this scenario are: gift wrapping, digital 3C wrapping, plastic boxes, jewelry wrapping, cell phone specials, deep factory/vendor verification, carton, cross-border source, imported source, strength seller, and the like. And further sorting the labels according to the attention degree of the labels under the packaging, for example, the sorting result is as follows: the mobile phone special share price, the strength seller, the paper box, the cross-border goods source, the gift package, the digital 3C package, the plastic box, the jewelry package, the deep factory test/vendor test and the imported goods source. The tags displayed on the current preset page are: the mobile phone is special for price sharing, a strength seller, a carton and a cross-border goods source.

Fig. 5 is a schematic diagram of an alternative structure of a page tag processing apparatus according to an embodiment of the present invention, as shown in fig. 5, the apparatus further includes: a selecting module 52, configured to select a to-be-tested tag from the alternative tags before the statistics module 32 is configured to count the attention degrees of the alternative tags in a preset period; the obtaining module 54 is coupled to the selecting module 52, and configured to perform multiple tests on the to-be-tested tags on the preset page and the hidden page where the alternative tags are located, and respectively obtain a first click amount of a second number of users on the to-be-tested tags in the preset page in each test and a second click amount of a third number of users on the to-be-tested tags in the preset page; the first calculating module 56 is coupled to the obtaining module 54, and is configured to calculate a ratio of the first click volume to the second click volume obtained in each test, so as to obtain an intermediate result; and the second calculating module 58 is coupled to the first calculating module 56 and configured to calculate an average value of intermediate results obtained in multiple tests to obtain a weighted proportion of the to-be-tested tag.

As to the manner executed by the modules mentioned in fig. 5, in an alternative implementation of this embodiment, the following may be implemented: to prepare for quantifying the attention of the tag, taking the example that the user wants to search for the goods related to "package" on the shopping APP of the smart phone, the alternative tag includes: gift wrapping, digital 3C wrapping, plastic boxes, jewelry wrapping, cell phone specials, deep factory/vendor verification, carton, cross-border source, imported source, strength seller, and the like. Selecting a label to be tested as a paper box, and testing the paper box in an A/B test mode, namely counting a second quantity of first click amounts of the label on a preset page and a third quantity of second click amounts of the label in an alternative label in a preset period, so as to obtain a ratio of the first click amounts to the second click amounts, obtain an average value of the ratio of multiple tests, and further obtain a weighted proportion of the paper box of the test label.

Fig. 6 is a schematic diagram of an alternative structure of a page tag processing apparatus according to an embodiment of the present invention, as shown in fig. 6, the statistics module 34 includes: the counting unit 342 is configured to count a third click rate of each of the alternative tags in a preset period; the first sorting unit 344 is coupled to the counting unit 342, and configured to sort the candidate tags according to a third click amount obtained through statistics, and select top N tags with a higher rank, where N is a positive integer; the calculating unit 346 is coupled to the first sorting unit 344, and is configured to calculate a product between a third click amount of each of the top N top ranked tags and a corresponding weighted proportion, and determine the attention.

As to the manner executed by the modules mentioned in fig. 6, in an alternative implementation of this embodiment, the following may be implemented: counting the alternative labels within a preset period, for example, one week, to obtain a third click amount of each label, and sorting the alternative labels according to the third click amount; taking the above-mentioned example that the user wants to search for the goods about "package" on the shopping APP of the smartphone, the alternative tags include: gift packaging, digital 3C packaging, plastic boxes, jewelry packaging, mobile phone special share price, deep factory/business testing, paper boxes, cross-border sources, imported sources, and strength sellers. Wherein, the third click volume of each label is respectively: 305. 678, 529, 123, 612, 764, 567, 774, 88, 981. The result of the ranking according to the third click volume of each label is: the system comprises a strength seller, a cross-border goods source, a deep factory/merchant inspection, a digital 3C package, a mobile phone special price, a paper box, a plastic box, a gift package, a jewelry package and an imported goods source. Selecting N labels before the sequencing examination from the sequencing result, for example, if the value of N is 5, selecting 5 labels before the sequencing examination from the sequencing result, wherein the labels are respectively: the system comprises a strength seller, a cross-border goods source, a deep factory/merchant verification, a digital 3C package and a mobile phone special share price. And multiplying the third click quantity of each selected label by the weighted proportion to determine the attention.

If the user wants to search for a commodity about "men's clothing" on the shopping APP of the smart phone, the alternative tags include: price, brand, material, delivery date, style, color, goodness, and time to put on shelf. The third click volume per label in a week is: 204. 546, 435, 189, 501, 663, 467, 674. The result of the ranking according to the third click volume of each label is: time to put on shelf, color, brand, style, goodness, material, price, date of delivery. Selecting N labels before the sequencing examination from the sequencing result, for example, if the value of N is 4, selecting 4 labels before the sequencing examination from the sequencing result, wherein the labels are respectively: time to put on shelf, color, brand, style. And multiplying the third click quantity of each selected label by the weighted proportion to determine the attention.

Fig. 7 is a schematic diagram of an alternative structure of a page tag processing apparatus according to an embodiment of the present invention, as shown in fig. 7, the update module 36 includes: the counting unit 362 is configured to count a fourth click amount of each tag in the first number of tags in a preset period; the second sorting unit 364, coupled to the counting unit 362, is configured to sort the first number of tags according to the fourth click amount obtained through counting, and select the last N tags with the lower rank; a comparing unit 366, coupled to the second sorting unit 364, configured to compare the click rate of the last N tags with a lower rank with the attention, and update at least one tag if a fourth click rate of the at least one tag is lower than a product between a third click rate of the same number of tags in the first N tags with a higher rank and a corresponding weighted proportion; and if the product of the third click quantity of each label in the top N labels with higher rank and the corresponding weighted proportion is smaller than the fourth click quantity of any label in the first number of labels according to the attention, reserving the first number of labels.

For the manner executed by the modules mentioned in fig. 7, in an alternative implementation of this embodiment, the following may be implemented: the method includes testing the alternative tags in the preset page to obtain a fourth click amount of the alternative tags in the preset period, sorting according to the fourth click amount of the tags, comparing the N tags of the alternative tags with a lower rank after sorting with the attention degree obtained in the above steps S204 to S206, for example, if the fourth click amount of the tag "carton" in the preset page is 118, which is smaller than the attention degree obtained by calculating a product between the third click amount of the "mobile phone special share price" tag in the first N tags with a higher rank in the steps S204 to S206 and the corresponding weighting proportion is 478, the "carton" needs to be replaced by the "mobile phone special share price" tag, and after statistics, if the fourth click amount of the other tags in the preset page is also smaller than the attention degree obtained in the steps S204 to S206, the "carton" needs to be replaced. In addition, if the fourth click amount of the tag "paper box" in the preset page is 528, which is greater than the attention 478 obtained by calculating the product between the third click amount of the "mobile phone special price sharing" tag in the top N tags with higher rank and the corresponding weighting proportion in steps S204 to S206, the "paper box tag" does not need to be adjusted, and if the click amounts of other tags in the preset page are all greater than the product between the third click amount of the tag in the above candidate tags and the weighting proportion, none of the other tags in the preset page need to be adjusted, and the original tag is maintained.

It should be noted that the display module 32, the statistic module 34, and the update module 36 correspond to steps S202 to S206 in embodiment 1, and the two modules are the same as the corresponding steps in the implementation example and the application scenario, but are not limited to the disclosure in the first embodiment. It should be noted that the modules described above as part of the apparatus may be run in the computer terminal 10 provided in the first embodiment.

Example 3

Embodiments of the present invention may provide a processor, which may be provided in a computer terminal, which may be any one of computer terminal devices in a computer terminal group. Optionally, in this embodiment, the computer terminal may also be replaced with a terminal device such as a mobile terminal.

Alternatively, fig. 1 is a block diagram of a computer terminal according to an embodiment of the present invention. As shown in fig. 1, the computer terminal a may include: one or more processors, memory, transmission devices.

The memory may be used to store software programs and modules, such as program instructions/modules corresponding to the security vulnerability detection method and apparatus in the embodiments of the present invention, and the processor executes various functional applications and data processing by operating the software programs and modules stored in the memory, that is, the above-mentioned method for detecting a system vulnerability attack is implemented. The memory may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory may further include memory remotely located from the processor, and these remote memories may be connected to terminal a through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The processor can call the information and application program stored in the memory through the transmission device to execute the following steps: displaying a first number of labels on a preset page, wherein the first number of labels are obtained by screening alternative labels corresponding to classified commodities; counting the attention degree of the alternative labels in a preset period; determining whether to update at least one of the first number of tags according to the attention.

Optionally, the processor may further execute the program code of the following steps: determining the display content of the alternative label according to the current application scene; sequencing the alternative labels according to the attention degree of the display content to obtain a sequencing result; and displaying the first number of labels according to the first number and the sequencing result which are preset in the label display area of the preset page.

Optionally, the processor may further execute the program code of the following steps: before the attention degree of the alternative labels is counted in a preset period, selecting the labels to be tested from the alternative labels; the method comprises the steps that a preset page and a hidden page where alternative labels are located are tested for multiple times at the same time, and a first click quantity of a second number of users on the labels to be tested in the preset page in each test and a second click quantity of a third number of users on the labels to be tested in the alternative labels are obtained respectively; calculating the ratio of the first click quantity to the second click quantity obtained by each test to obtain an intermediate result; and calculating the mean value of the intermediate results obtained in the multiple tests to obtain the weighted proportion of the to-be-tested label.

Optionally, the processor may further execute the program code of the following steps: counting a third click quantity of each label in the alternative labels in a preset period; sorting the alternative labels according to the third click quantity obtained by statistics, and selecting the top N labels with higher ranks, wherein N is a positive integer; and calculating the product of the third click quantity of each label in the top N labels with higher ranking and the corresponding weighted proportion to determine the attention.

Optionally, the processor may further execute the program code of the following steps: counting a fourth click quantity of each label in the first number of labels in a preset period; sorting the first number of labels according to the fourth click quantity obtained by statistics, and selecting the last N labels with lower ranks; comparing the last N ranked tags with the attention, and if the fourth click quantity of at least one tag is lower than the product of the third click quantity of the same number of tags in the first N ranked tags and the corresponding weighted proportion, updating the at least one tag; and if the product of the third click quantity of each label in the top N labels with higher rank and the corresponding weighted proportion is smaller than the fourth click quantity of any label in the first number of labels according to the attention, reserving the first number of labels.

By adopting the embodiment of the invention, the solution for processing the page label is provided, the attention degree of the commodity label can be counted according to the user in the process of selecting the E-commerce commodity, and then the currently displayed label is updated according to the attention degree of the label, the currently displayed label is adjusted according to the attention degree of the user instead of being displayed according to the habit or preference of the user in the process of displaying the commodity label, so that the operation cost of screening the label by the user is reduced, the label displaying process is optimized, and the technical problem that the label with higher attention degree of the user is difficult to be reflected by the mode that a business party independently selects the label to be displayed in the related technology is solved.

It can be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration, and the computer terminal may also be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palmtop computer, a Mobile Internet Device (MID), a PAD, and the like. Fig. 1 does not limit the structure of the computer terminal. For example, the computer terminal 10 may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 1, or have a different configuration than shown in FIG. 1.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

Example 4

The embodiment of the invention also provides a storage medium. Optionally, in this embodiment, the storage medium may be configured to store a program code executed by the page tag processing method provided in the first embodiment.

Optionally, in this embodiment, the storage medium may be located in any one of computer terminals in a computer terminal group in a computer network, or in any one of mobile terminals in a mobile terminal group.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: displaying a first number of labels on a preset page, wherein the first number of labels are obtained by screening alternative labels corresponding to classified commodities; counting the attention degree of the alternative labels in a preset period; determining whether to update at least one of the first number of tags according to the attention.

Optionally, the storage medium may further include program code for performing the following steps: determining the display content of the alternative label according to the current application scene; sequencing the alternative labels according to the attention degree of the display content to obtain a sequencing result; and displaying the first number of labels according to the first number and the sequencing result which are preset in the label display area of the preset page.

Optionally, the storage medium may further include program code for performing the following steps: before the attention degree of the alternative labels is counted in a preset period, selecting the labels to be tested from the alternative labels; the method comprises the steps that a preset page and a hidden page where alternative labels are located are tested for multiple times at the same time, and a first click quantity of a second number of users on the labels to be tested in the preset page in each test and a second click quantity of a third number of users on the labels to be tested in the alternative labels are obtained respectively; calculating the ratio of the first click quantity to the second click quantity obtained by each test to obtain an intermediate result; and calculating the mean value of the intermediate results obtained in the multiple tests to obtain the weighted proportion of the to-be-tested label.

Optionally, the storage medium may further include program code for performing the following steps: counting a third click quantity of each label in the alternative labels in a preset period; sorting the alternative labels according to the third click quantity obtained by statistics, and selecting the top N labels with higher ranks, wherein N is a positive integer; and calculating the product of the third click quantity of each label in the top N labels with higher ranking and the corresponding weighted proportion, and determining the attention.

Optionally, the storage medium may further include program code for performing the following steps: counting a fourth click quantity of each label in the first number of labels in a preset period; sorting the first number of labels according to the fourth click quantity obtained by statistics, and selecting the last N labels with lower ranks; comparing the click rate of the last N labels with the attention degree, and if the fourth click rate of at least one label is lower than the product of the third click rate of the same number of labels in the first N labels with the higher rank and the corresponding weighted proportion, updating the at least one label; and if the product of the third click quantity of each label in the top N labels with higher rank and the corresponding weighted proportion is smaller than the fourth click quantity of any label in the first number of labels according to the attention, reserving the first number of labels.

The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims

1. A method for processing a page tag is characterized by comprising the following steps:

displaying a first number of labels on a preset page, wherein the first number of labels are obtained by screening alternative labels corresponding to classified commodities;

counting the attention degree of the alternative labels in a preset period;

determining whether to update at least one of the first number of tags according to the attention.

2. The method of claim 1, wherein the preset page displaying the first number of tabs comprises:

determining the display content of the alternative label according to the current application scene;

sequencing the alternative labels according to the attention degree of the display content to obtain a sequencing result;

and displaying the first number of labels according to the first number and the sequencing result which are preset in the label display area of the preset page.

3. The method according to claim 1, before counting the attention degree of the alternative tag in the preset period, further comprising:

selecting a label to be tested from the alternative labels;

simultaneously testing the labels to be tested for multiple times on the preset page and the hidden page where the alternative labels are located, and respectively obtaining a first click quantity of a second number of users on the labels to be tested in each test in the preset page and a second click quantity of a third number of users on the labels to be tested in the alternative labels;

calculating the ratio of the first click quantity to the second click quantity obtained by each test to obtain an intermediate result;

and calculating the average value of the intermediate results obtained in the multiple tests to obtain the weighted proportion of the to-be-tested label.

4. The method according to claim 3, wherein the counting the attention degree of the alternative label in the preset period comprises:

counting a third click quantity of each label in the alternative labels in the preset period;

sorting the alternative labels according to the third click quantity obtained by statistics, and selecting the top N labels with higher ranks, wherein N is a positive integer;

and calculating the product of the third click quantity of each label in the top N labels with higher ranking and the corresponding weighted proportion, and determining the attention.

5. The method of claim 4, wherein determining whether to update the at least one of the first number of tags based on the attention comprises:

counting a fourth click quantity of each label in the first number of labels in the preset period;

sorting the first number of labels according to the counted fourth click quantity, and selecting the last N labels with lower ranks;

comparing the click rate of the last N ranked tags with the attention degree, and if the fourth click rate of the at least one tag is lower than the product of the third click rate of the same number of tags in the first N ranked tags and the corresponding weighting proportion, updating the at least one tag; and if the product of the third click quantity of each label in the first N labels with higher rank and the corresponding weighted proportion is smaller than the fourth click quantity of any label in the first number of labels according to the attention, reserving the first number of labels.

6. The method of claim 2, wherein the application scenario comprises one of:

searching scenes by keywords in a preset search engine;

in a shopping guide scenario for a traffic channel.

7. A page tag processing apparatus, comprising:

the display module is used for displaying a first number of labels on a preset page, wherein the first number of labels are obtained by screening alternative labels corresponding to classified commodities;

the statistic module is used for counting the attention degree of the alternative labels in a preset period;

and the updating module is used for determining whether to update at least one label in the first number of labels according to the attention degree.

8. The apparatus of claim 7, wherein the display module comprises:

the determining unit is used for determining the display content of the alternative label according to the current application scene;

the sequencing unit is used for sequencing the alternative labels according to the attention degree of the display content to obtain a sequencing result;

and the display unit is used for displaying the tags of the first number according to the first number and the sequencing result which are pre-configured in the tag display area of the preset page.

9. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device where the storage medium is located is controlled to execute the processing method of the page tag in any one of claims 1 to 6.

10. A processor, configured to execute a program, wherein the program executes the processing method of the page tag according to any one of claims 1 to 6.