CN111182329A - Multi-view enterprise propaganda and promotion system - Google Patents
Multi-view enterprise propaganda and promotion system Download PDFInfo
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- CN111182329A CN111182329A CN201811341443.1A CN201811341443A CN111182329A CN 111182329 A CN111182329 A CN 111182329A CN 201811341443 A CN201811341443 A CN 201811341443A CN 111182329 A CN111182329 A CN 111182329A
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- 238000007906 compression Methods 0.000 claims description 9
- 230000003068 static effect Effects 0.000 claims description 9
- 230000006837 decompression Effects 0.000 claims description 6
- 230000001737 promoting effect Effects 0.000 claims 5
- 230000000694 effects Effects 0.000 abstract description 5
- 238000005457 optimization Methods 0.000 abstract description 3
- 230000004927 fusion Effects 0.000 abstract description 2
- 238000000034 method Methods 0.000 abstract 1
- 238000006243 chemical reaction Methods 0.000 description 2
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- 230000005540 biological transmission Effects 0.000 description 1
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- 230000007774 longterm Effects 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/231—Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion
- H04N21/23106—Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion involving caching operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
- H04N21/234309—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by transcoding between formats or standards, e.g. from MPEG-2 to MPEG-4 or from Quicktime to Realvideo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
- H04N21/234363—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by altering the spatial resolution, e.g. for clients with a lower screen resolution
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
- H04N21/2355—Processing of additional data, e.g. scrambling of additional data or processing content descriptors involving reformatting operations of additional data, e.g. HTML pages
- H04N21/2356—Processing of additional data, e.g. scrambling of additional data or processing content descriptors involving reformatting operations of additional data, e.g. HTML pages by altering the spatial resolution
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
- H04N21/4856—End-user interface for client configuration for language selection, e.g. for the menu or subtitles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
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Abstract
The invention discloses a multi-view enterprise propaganda and promotion system, which adopts an intermediate service processing working mode to uniformly convert and process all files of video, audio and the like through an intermediate processing unit in a background server, carries out high-speed downloading under a mobile network and WIFI, adopts a mobile terminal cache loading mode, ensures the fluency and effect of enterprise propaganda files, and enables clients to more intuitively know information of enterprise culture, development planning, products and the like. Meanwhile, through deep fusion with VR technology, a multi-style and multi-form systematized propaganda mode is adopted, so that customers can know enterprise information more visually; displaying different modes of a propaganda content support system, a fixed point type, an autonomous type and the like, and searching concerned contents by applying a mobile terminal; standing in the enterprise angle, the supporting point of enterprise publicity as a development strategy is an integral part of enterprise development, and by means of retrieval technology, VR technology, multimedia optimization processing technology and the like, the cost of enterprise publicity is reduced, and the publicity quality is improved.
Description
Technical Field
The invention relates to the field of enterprise culture propaganda, in particular to a multi-view enterprise propaganda and promotion system.
Background
The economy of China realizes the long-term development, the scientific technology is continuously updated, the computer technology can be adopted when the enterprise is publicized, the popularity of the enterprise image is improved, a certain window effect is played on the diversified design of enterprise publicity, the existing three-dimensional influence technology and the informatization technology are popularized in the global range, along with the continuous expansion and deepening of the world market, the competition pressure of the enterprise is higher and higher, the enterprise not only needs to face the competition in China, but also needs to stand in the forest of the world, the quantity among the enterprises is not limited to the public publicity strength of the public praise, the medium with high transmission efficiency needs to be used for publicity, and the own information is disseminated in the fastest way.
The existing enterprise propaganda mode adopts the modes of websites, enterprise propaganda videos, internet HTML5 webpages and the like for propaganda, and although the modes are various, the effects are difficult to estimate because the modes are relatively dispersed in an unorganized system.
Disclosure of Invention
According to the problems existing in the prior art, the invention discloses a multi-view enterprise propaganda and promotion system, which comprises: the information collection unit is used for editing and organizing enterprise information used for propaganda of enterprises, wherein the enterprise information at least comprises an enterprise name, LOGO information, a contact way, address information of the enterprises and basic information of enterprise profile;
the intermediate processing unit is used for receiving the enterprise information transmitted by the information collecting unit, and editing and arranging the received information into a text file, a video file, a voice file and a VR panoramic file; the intermediate processing unit stores the text file, the video file, the voice file and the VR panoramic file in a itemized manner;
the definition processing unit is used for receiving the text file, the video file, the voice file and the VR panoramic file transmitted by the intermediate processing unit and transcoding the image information and the video information of the file;
the language setting unit is used for receiving the text file, the video file, the voice file and the VR panoramic file transmitted by the definition processing unit, creating multiple language data for the received file information and identifying the multiple voice data by adopting a language tag;
and receiving the text file, the video file, the voice file and the VR panoramic file display unit transmitted by the language setting unit, wherein the display unit integrally displays the propaganda information of the enterprise.
Furthermore, the intermediate processing unit at least comprises a file uploading module, an information uploading module, a decompression checking module, an information storage module, a cache module, a full-text index module and a search service; the file uploading module and the information uploading module are respectively used for receiving folder information and character description information transmitted by the information collecting unit, the decompression checking module receives file information transmitted by the file uploading module, compresses the file information and transmits the file information to the information storage module, the information uploading module transmits the received enterprise information to the information storage module, the information storage module transmits the received character information and the file information to the caching module for information caching, the caching module transmits the cached data information to the full-text indexing module for establishing full-text index, and a user enters a search service for inquiring and viewing the enterprise information.
Further, the information storage module stores the text file, the video file, the voice file and the VR panoramic file in a itemized manner, namely the text file is stored in a relational database, the video file and the voice file are stored in a static file server, and the VR panoramic file is stored in the static file server after being compressed and checked.
Furthermore, the definition processing unit presets a compression code rate, a resolution and a compression rule, wherein the compression rule comprises a low resolution and a high resolution, the definition processing unit transcodes the received file according to the preset compression code rate, the preset resolution and the preset compression rule, stores the processed file into the static file server, and downloads the low resolution video file and the high resolution video file in the WIFI environment when the client automatically downloads the video file according to the network environment for playing.
Further, the intermediate processing unit dynamically compresses the frame image in the received video file in the following manner: setting a width parameter w and a height parameter h in a URL address, judging a received frame image of each video by the intermediate processing unit, stretching or zooming the frame image and storing if the image does not meet the set width parameter w and height parameter h.
Further, the information storage module and the cache module store the text file, the video file, the voice file and the VR panorama file in a sub-storage manner, and specifically adopt the following manner, firstly, all file information is stored in the physical file, the cache module and then the CDN service, when a user reads a certain file, if the file is not in the CDN service, the CDN service calls the cache module for the file, and if the file is not in the cache module, the cache module calls the physical file for the file and stores the file in the cache module.
Due to the adoption of the technical scheme, the multi-view enterprise propaganda and promotion system provided by the invention adopts an intermediate service processing working mode, uniformly converts all files such as videos, audios and the like through an intermediate processing unit in a background server, downloads the files at a high speed under a mobile network and WIFI, and adopts a mobile terminal cache loading mode to ensure the fluency and effect of the enterprise propaganda files and enable clients to more visually know information such as enterprise culture, development planning and products. Meanwhile, through deep fusion with VR technology, a multi-style and multi-form systematized propaganda mode is adopted, so that customers can know enterprise information more visually; displaying different modes of a propaganda content support system, a fixed point type, an autonomous type and the like, and searching concerned contents by applying a mobile terminal; standing in the enterprise angle, the supporting point of enterprise publicity as a development strategy is an integral part of enterprise development, and by means of retrieval technology, VR technology, multimedia optimization processing technology and the like, the cost of enterprise publicity is reduced, and the publicity quality is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present application, and other drawings can be obtained by those skilled in the art without creative efforts.
FIG. 1 is a schematic view of a multi-view enterprise promotion system according to the present invention
FIG. 2 is a block diagram of an embodiment of an intermediate processing unit according to the present invention.
Detailed Description
In order to make the technical solutions and advantages of the present invention clearer, the following describes the technical solutions in the embodiments of the present invention clearly and completely with reference to the drawings in the embodiments of the present invention:
as shown in fig. 1 and 2, the multi-view enterprise promotion system includes: the information collection unit is used for editing and organizing enterprise information used for propaganda of enterprises, wherein the enterprise information at least comprises an enterprise name, LOGO information, a contact way, address information of the enterprises and basic information of enterprise profile; the enterprise names include group companies, subordinate companies, etc., each of which may be connected to the official website of the company and free product promotion information; the enterprise profile comprises history profile, development planning profile, product profile, industry chain profile and the like;
the intermediate processing unit is used for receiving the enterprise information transmitted by the information collecting unit, and editing and arranging the received information into a text file, a video file, a voice file and a VR panoramic file; the intermediate processing unit stores the text file, the video file, the voice file and the VR panoramic file in a itemized manner; the intermediate processing unit is a display information service processing unit, is an intermediate bridge between a background database and a front-end service, and is used for processing the conversion work of related information such as video, audio, VR content and the like and ensuring the quality of information conversion;
the definition processing unit is used for receiving the text file, the video file, the voice file and the VR panoramic file transmitted by the intermediate processing unit and transcoding the image information and the video information of the file; the definition processing unit processes definition materials of videos and VR (virtual reality) contents, transcodes and optimizes low-definition videos into high-definition videos, and compresses large files into small files at the same time, so that the quality of the video contents is guaranteed, and the downloading capacity of the mobile terminal is reduced;
the language setting unit is used for receiving the text file, the video file, the voice file and the VR panoramic file transmitted by the definition processing unit, creating multiple language data for the received file information and identifying the multiple voice data by adopting a language tag; the language setting unit defaults to set the system language setting of the mobile terminal, and English is used as a display language if the language is not supported; when the client pulls information of enterprises, picture albums, products and the like, the display language expected by the user is transmitted to the server; the server returns the data of the designated language, and if the background does not upload the language data, the data is returned according to the set default language;
and receiving the text file, the video file, the voice file and the VR panoramic file display unit transmitted by the language setting unit, wherein the display unit integrally displays the propaganda information of the enterprise. The display unit integrates the plurality of file packages, designs the displayed content and form according to the planning of the propaganda system, and ensures the display effect;
the intermediate processing unit at least comprises a file uploading module, an information uploading module, a decompression checking module, an information storage module, a cache module, a full-text index module and a search service; the information uploading module can select the propaganda contents which are not provided with different language versions according to the preference of the information uploading module;
the file uploading module and the information uploading module are respectively used for receiving folder information and character description information transmitted by the information collecting unit, the decompression checking module receives file information transmitted by the file uploading module, compresses the file information and transmits the file information to the information storage module, the information uploading module transmits the received enterprise information to the information storage module, the information storage module transmits the received character information and the file information to the caching module for information caching, the caching module transmits the cached data information to the full-text indexing module for establishing full-text index, and a user enters a search service for inquiring and viewing the enterprise information.
The information storage module stores the text file, the video file, the voice file and the VR panoramic file in a itemized manner, namely the text file is stored in a relational database, the video file and the voice file are stored in a static file server, and the VR panoramic file is stored in the static file server after being compressed and checked.
The definition processing unit is used for transcoding the received file according to the preset compression code rate, the preset resolution and the preset compression rule, storing the processed file into the static file server, and downloading the low-resolution video file in a mobile data environment and downloading the high-resolution video file in a WIFI environment when the client automatically downloads the video file according to a network environment for playing.
The intermediate processing unit dynamically compresses the frame image in the received video file in the following way: setting a width parameter w and a height parameter h in a URL address, judging a received frame image of each video by the intermediate processing unit, stretching or zooming the frame image and storing if the image does not meet the set width parameter w and height parameter h. The intermediate processing unit supports automatic size optimization according to width and height parameters and supports automatic adaptation of the width and height of a file;
the information storage module and the cache module are used for storing the text file, the video file, the voice file and the VR panoramic file in a sub-storage mode, all file information is stored in the physical file, the cache module and the CDN service, when a user reads a certain file, if the file is not in the CDN service, the CDN service calls the file from the cache module, and if the file is not in the cache module, the cache module calls the file from the physical file and stores the file in the cache module.
The invention analyzes the diversified design characteristics and strategies of enterprise propaganda, thereby improving the enterprise image and leading the enterprise to obtain a place in intense competition.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (6)
1. The utility model provides a multi-view enterprise propaganda popularization system which characterized in that includes:
the information collection unit is used for editing and organizing enterprise information used for propaganda of enterprises, wherein the enterprise information at least comprises an enterprise name, LOGO information, a contact way, address information of the enterprises and basic information of enterprise profile;
the intermediate processing unit is used for receiving the enterprise information transmitted by the information collecting unit, and editing and arranging the received information into a text file, a video file, a voice file and a VR panoramic file; the intermediate processing unit stores the text file, the video file, the voice file and the VR panoramic file in a itemized manner;
the definition processing unit is used for receiving the text file, the video file, the voice file and the VR panoramic file transmitted by the intermediate processing unit and transcoding the image information and the video information of the file;
the language setting unit is used for receiving the text file, the video file, the voice file and the VR panoramic file transmitted by the definition processing unit, creating multiple language data for the received file information and identifying the multiple voice data by adopting a language tag;
and receiving the text file, the video file, the voice file and the VR panoramic file display unit transmitted by the language setting unit, wherein the display unit integrally displays the propaganda information of the enterprise.
2. The multi-perspective enterprise promotional system according to claim 1 further characterized by: the intermediate processing unit at least comprises a file uploading module, an information uploading module, a decompression checking module, an information storage module, a cache module, a full-text index module and a search service;
the file uploading module and the information uploading module are respectively used for receiving folder information and character description information transmitted by the information collecting unit, the decompression checking module receives file information transmitted by the file uploading module, compresses the file information and transmits the file information to the information storage module, the information uploading module transmits the received enterprise information to the information storage module, the information storage module transmits the received character information and the file information to the caching module for information caching, the caching module transmits the cached data information to the full-text indexing module for establishing full-text index, and a user enters a search service for inquiring and viewing the enterprise information.
3. The multi-perspective enterprise promotional system according to claim 2 further characterized by: the information storage module stores the text file, the video file, the voice file and the VR panoramic file in a itemized manner, namely the text file is stored in a relational database, the video file and the voice file are stored in a static file server, and the VR panoramic file is stored in the static file server after being compressed and checked.
4. The multi-perspective enterprise promotional system according to claim 3 further characterized by: the definition processing unit is used for transcoding the received file according to the preset compression code rate, the preset resolution and the preset compression rule, storing the processed file into the static file server, and downloading the low-resolution video file in a mobile data environment and downloading the high-resolution video file in a WIFI environment when the client automatically downloads the video file according to a network environment for playing.
5. The multi-perspective enterprise promotional system according to claim 1 further characterized by: the intermediate processing unit dynamically compresses the frame image in the received video file in the following way: setting a width parameter w and a height parameter h in a URL address, judging a received frame image of each video by the intermediate processing unit, stretching or zooming the frame image and storing if the image does not meet the set width parameter w and height parameter h.
6. The multi-perspective enterprise promotional system according to claim 2 further characterized by: the information storage module and the cache module are used for storing the text file, the video file, the voice file and the VR panoramic file in a sub-storage mode, all file information is stored in the physical file, the cache module and the CDN service, when a user reads a certain file, if the file is not in the CDN service, the CDN service calls the file from the cache module, and if the file is not in the cache module, the cache module calls the file from the physical file and stores the file in the cache module.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811341443.1A CN111182329A (en) | 2018-11-12 | 2018-11-12 | Multi-view enterprise propaganda and promotion system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811341443.1A CN111182329A (en) | 2018-11-12 | 2018-11-12 | Multi-view enterprise propaganda and promotion system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112306239A (en) * | 2020-10-28 | 2021-02-02 | 精效新软新技术（北京）有限公司 | Enterprise digital VR display method, system, terminal and medium |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112306239A (en) * | 2020-10-28 | 2021-02-02 | 精效新软新技术（北京）有限公司 | Enterprise digital VR display method, system, terminal and medium |
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Application publication date: 20200519 |