CN111160987A - Information display method, device and system - Google Patents

Information display method, device and system Download PDF

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Publication number
CN111160987A
CN111160987A CN201911422505.6A CN201911422505A CN111160987A CN 111160987 A CN111160987 A CN 111160987A CN 201911422505 A CN201911422505 A CN 201911422505A CN 111160987 A CN111160987 A CN 111160987A
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China
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transaction
resource
information
transaction data
current
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CN111160987B (en
Inventor
朱江波
张盛素
高鹏
刘真真
董宝璐
郭彦伟
胡毅
徐瑞邯
张自鹏
马克
李帅
黄毅昕
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Bank of China Ltd
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Bank of China Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

The embodiment of the specification discloses an information display method, an information display device and an information display system, wherein the method comprises the steps of obtaining an object identifier from current transaction data, generating the current transaction data according to a transaction request sent by a service terminal, and identifying a current transaction object corresponding to the transaction request by using the object identifier; acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object having a transaction association relation with the current transaction object; acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources on an information display terminal; and sending the resource information to an information display terminal so as to display the information display terminal. By utilizing the embodiments of the specification, the transaction amount of the product can be greatly improved.

Description

Information display method, device and system
Technical Field
The present disclosure relates to the field of computer data processing technologies, and in particular, to an information display method, apparatus, and system.
Background
In general, in order to enable a user to better understand product information of each product and to improve product transaction amount, a product publisher puts product information such as advertisements to the user by using various information presentation terminals. However, the server of the current information display system only provides product information of a series of pre-configured fixed products, so that the display mode of the product information is single, and the transaction amount of the products is influenced.
Disclosure of Invention
An object of the embodiments of the present disclosure is to provide an information display method, apparatus, and system, which can improve the transaction amount of a product.
The specification provides an information display method, an information display device and an information display system, which are realized in the following modes:
an information display method is applied to a server, and the method comprises the following steps:
acquiring an object identifier from current transaction data, wherein the current transaction data is generated according to a transaction request sent by a service terminal, and the object identifier is used for identifying a current transaction object corresponding to the transaction request;
acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object having a transaction association relation with the current transaction object;
acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources on an information display terminal;
and sending the resource information to an information display terminal so as to display the information display terminal.
In another embodiment of the method described in this specification, the associated resources in the associated resource set are determined by:
acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier;
acquiring a preset number of second transaction data corresponding to corresponding user identifications before and after each first transaction data occurs, and acquiring a second transaction data set; wherein the second transaction data comprises a second transaction object;
extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, wherein the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;
determining the transaction association closeness degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;
and determining the second trading object with the trading association closeness degree larger than a specified threshold value as the associated resource of the current trading object.
In another embodiment of the method described herein, the method further comprises:
sequencing all the associated resources in the associated resource set from large to small based on the transaction association closeness degree;
the acquiring resource information corresponding to one or more associated resources in the associated resource set includes: and sequencing the resource information corresponding to the one or more top associated resources from the associated resource set.
In another embodiment of the method described herein, the method further comprises:
acquiring a transaction sequence set of transaction objects, wherein the transaction sequence set comprises transaction sequences among one or more transaction objects;
the acquiring resource information corresponding to one or more associated resources in the associated resource set includes:
sequencing each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness degree;
and sequencing the resource information corresponding to the one or more top associated resources from the associated resource set.
In another embodiment of the method described herein, the method further comprises:
acquiring a related user identifier corresponding to the user identifier of the first transaction data;
accordingly, the second transaction data set is obtained by: and acquiring corresponding user identifications before and after the first transaction data occur and preset number of second transaction data corresponding to the associated user identifications to acquire a second transaction data set.
On the other hand, the embodiment of this specification also provides an information display device, apply to the server, the device includes:
the system comprises an identification acquisition module, a transaction processing module and a transaction processing module, wherein the identification acquisition module is used for acquiring an object identification from current transaction data, the current transaction data is generated according to a transaction request sent by a service terminal, and the object identification is used for identifying a current transaction object corresponding to the transaction request;
a resource obtaining module, configured to obtain an associated resource set corresponding to the object identifier, where the associated resource set includes at least one associated resource of the current transaction object, and the associated resource represents a transaction object having a transaction association relationship with the current transaction object;
the information acquisition module is used for acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources on an information display terminal;
and the information sending module is used for sending the resource information to an information display terminal so as to display the resource information by the information display terminal.
In another embodiment of the apparatus described herein, the apparatus further comprises:
a first data acquisition module, configured to acquire a first transaction data set corresponding to the current transaction object, where the first transaction data set includes at least one first transaction data, and the first transaction data includes a user identifier;
the second data acquisition module is used for acquiring a preset number of second transaction data corresponding to corresponding user identifications before and after each first transaction data occurs to acquire a second transaction data set; wherein the second transaction data comprises a second transaction object;
the characteristic extraction module is used for extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, and the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;
the affinity degree determining module is used for determining the transaction association affinity degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;
and the associated resource determining module is used for determining the second trading object with the trading association closeness degree larger than a specified threshold value as the associated resource of the current trading object.
In another embodiment of the apparatus described herein, the apparatus further comprises:
the first sequencing module is used for sequencing all the associated resources in the associated resource set from large to small based on the transaction association closeness degree by the sequencing unit;
the information acquisition module is further configured to sort resource information corresponding to one or more related resources in the related resource set.
In another embodiment of the apparatus described herein, the apparatus further comprises:
the third data acquisition module is used for acquiring a transaction sequence set of transaction objects, wherein the transaction sequence set comprises transaction sequences among one or more transaction objects;
the second sequencing module is used for sequencing each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness degree;
the information acquisition module is further configured to sort resource information corresponding to one or more related resources in the related resource set.
In another embodiment of the apparatus described herein, the apparatus further comprises:
the associated identifier acquisition module is used for acquiring an associated user identifier corresponding to the user identifier of the first transaction data;
correspondingly, the second data acquisition module is further configured to acquire a preset number of second transaction data corresponding to the corresponding user identifier and the associated user identifier before and after each first transaction data occurs, and acquire a second transaction data set.
In another aspect, an embodiment of the present specification further provides an information presentation apparatus, where the apparatus includes a processor and a memory for storing processor-executable instructions, and the instructions, when executed by the processor, implement the steps of the method described in one or more of the above embodiments.
On the other hand, the embodiment of the present specification further provides an information presentation system, which includes a service terminal, a server, and an information presentation terminal, wherein,
the business terminal is used for sending a transaction request of a current transaction object to the server;
the server comprises at least one processor and a memory for storing computer-executable instructions, wherein the processor executes the instructions to realize the steps of the method of one or more of the embodiments;
the information display terminal is used for receiving the resource information sent by the server and displaying the resource information.
According to the information display method, the information display device and the information display system provided by one or more embodiments of the specification, by utilizing the relevance between the transaction objects, after a user conducts a transaction of a certain transaction object, the information of other relevant transaction objects of the transaction object is displayed to the user in time, so that the user can know and pay attention to the information of other relevant transaction objects corresponding to the transaction object in time, and the transaction amount of each transaction object can be further improved.
Drawings
In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort. In the drawings:
FIG. 1 is a schematic diagram of an information presentation process in one embodiment provided herein;
FIG. 2 is a schematic flow chart diagram illustrating an embodiment of an information displaying method provided in the present specification;
FIG. 3 is a schematic block diagram of an information display device provided in the present specification;
fig. 4 is a schematic block diagram of a server according to an exemplary embodiment of the present description.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in one or more embodiments of the present specification will be clearly and completely described below with reference to the drawings in one or more embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the specification, and not all embodiments. All other embodiments obtained by a person skilled in the art based on one or more embodiments of the present specification without making any creative effort shall fall within the protection scope of the embodiments of the present specification.
Fig. 1 is a schematic diagram of an information presentation process in an embodiment provided in the present specification. As shown in fig. 1, in an example of a scenario provided by an embodiment of this specification, a service terminal may send a transaction request for a current transaction object to a server, where the transaction request may include an object identifier of the current transaction object, and the object identifier is used to identify the current transaction object. The server may perform transaction processing according to the transaction request, and generate current transaction data of the transaction request, where the current transaction data may include the object identifier. The server can obtain one or more pre-configured transaction objects closely related to the transaction of the current transaction object according to the object identification as the related resource. The server can obtain the resource information of the one or more associated resources and send the resource information to the information display terminal, so that the information display terminal can display the resource information. By utilizing the relevance among the transaction objects, after a user conducts the transaction of a certain transaction object, the information of other relevant transaction objects of the transaction object is displayed to the user in time, and the transaction amount of the product can be further improved.
Fig. 2 is a schematic flow chart of an embodiment of the information display method provided in this specification. Although the present specification provides the method steps or apparatus structures as shown in the following examples or figures, more or less steps or modules may be included in the method or apparatus structures based on conventional or non-inventive efforts. In the case of steps or structures which do not logically have the necessary cause and effect relationship, the execution order of the steps or the block structure of the apparatus is not limited to the execution order or the block structure shown in the embodiments or the drawings of the present specification. When the described method or module structure is applied to a device, a server or an end product in practice, the method or module structure according to the embodiment or the figures may be executed sequentially or in parallel (for example, in a parallel processor or multi-thread processing environment, or even in an implementation environment including distributed processing and server clustering).
In a specific embodiment of the information presentation method provided in this specification, as shown in fig. 2, the method may be applied to a server of an information presentation system, and the method may include the following steps:
s20: and acquiring an object identifier from current transaction data, wherein the current transaction data is generated according to a transaction request sent by a service terminal, and the object identifier is used for identifying a current transaction object corresponding to the transaction request.
The server may obtain an object identifier from current transaction data, where the current transaction data may be generated according to a transaction request sent by a service terminal, and the object identifier may be used to identify a current transaction object corresponding to the transaction request.
The transaction object may include a product that the user transacts at the service terminal. The products may include apparel, jewelry, financial products, and the like. The user may initiate a transaction for a current transaction object through the service terminal, and the service terminal may generate a transaction request for the current transaction object, where the transaction request may include an object identifier, and the object identifier may be used to identify the transaction object. The service terminal can send the transaction request to the server, and the server can perform transaction processing according to the transaction request and generate current transaction data of the current transaction object. Accordingly, the object identification of the current transaction object may be included in the current transaction data.
S22: and acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents the transaction object with a transaction association relation with the current transaction object.
The server may obtain an associated resource set corresponding to the object identifier, where the associated resource set may include at least one associated resource of the current transaction object, and the associated resource may represent a transaction object having a transaction association relationship with the current transaction object.
The server may be pre-configured with associated resource sets corresponding to the transaction objects, and the associated resource sets may be identified by object identifiers of the transaction objects. After the server obtains the object identifier from the current transaction data, the server can obtain the associated resource set corresponding to the current transaction object according to the object identifier.
The set of associated resources may include at least one associated resource of the current trading object, and the associated resource may represent a trading object having a trading association with the current trading object. The transaction object having the transaction association relationship with the current transaction object may be determined according to historical transaction data, description information of each transaction object, an expert experience library, and the like.
For example, for a transaction object: the vehicle loan, which corresponds to the associated transaction object, may be an ETC (road electronic toll collection). After the user transacts the car loan, the user may need to transact the ETC in the next step, and then the associated transaction object corresponding to the car loan may be set as the ETC, and the ETC is used as the associated resource of the car loan and is put into the associated resource set corresponding to the car loan. For the transaction object: the related transaction object corresponding to a certain financing product A can be other financing products B or insurance products C with less difference in money amount, and the like. The financial product B or the insurance product C can be taken as the associated resource of the financial product A and put into the associated resource set corresponding to the financial product A.
In some embodiments, the associated resources in the set of associated resources may be determined by:
acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier;
acquiring a preset number of second transaction data corresponding to corresponding user identifications before and after each first transaction data occurs, and acquiring a second transaction data set; wherein the second transaction data comprises a second transaction object;
extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, wherein the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;
determining the transaction association closeness degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;
and determining the second trading object with the trading association closeness degree larger than a specified threshold value as the associated resource of the current trading object.
The association resource may be used to represent trading objects that are more closely associated with the current trading object than a specified threshold. The degree of closeness of transaction relationship between the transaction objects can be analyzed in advance, and the degree of closeness of transaction relationship can be used for representing the degree of relevance of each transaction object in the actual transaction.
The closeness of the transactional relationship between the transaction objects may be determined from a large amount of historical transactional data. For example, a first transaction data set corresponding to the current transaction object X may be obtained, and the first transaction data set may include at least one first transaction data. Each transaction data may include a user identification. The transaction data of the same user identifier may be analyzed first, for example, for the user identifier Y, the first transaction data R of the user identifier Y may be obtained, and 2j second transaction data performed by the user identifier Y before and after the first transaction data R are obtained. Each second transaction data includes a corresponding transaction object, and for convenience of description, may be defined as a second transaction object.
For any one first transaction data in the first transaction data set, the user identifier of the first transaction data may be obtained, and according to the above manner, 2j second transaction data corresponding to each first transaction data are obtained to form a second transaction data set.
Then, a second transaction object of each second transaction data in the second transaction data set may be extracted, and statistical analysis may be performed on the extracted second transaction object. More than one second transaction data corresponding to some second transaction objects may appear, and the number of the second transaction data corresponding to each second transaction object in the second transaction data set may be counted as the transaction frequency of the second transaction object. Some of the second transaction data corresponding to the second transaction object may be the first transaction data RiThe first transaction before and after the occurrence may be the second transaction, the third transaction, and the jth transaction.
In some embodiments, the distance between each second transaction object and the current transaction object X may be quantified by using the transaction number of the interval between the second transaction data corresponding to the second transaction object and the first transaction data corresponding to the user identifier of the second transaction data. For example, the user identifier of the second transaction data W corresponding to a certain second transaction object Q is Y, the first transaction data R corresponding to Y is obtained, then, the second transaction data W may be analyzed as the first transaction before and after the first transaction data R occurs, if the second transaction data W is the first transaction, the number of interval transactions is zero, and if the second transaction data W is the jth transaction, the number of interval transactions is j-1.
Then, the reciprocal of the number of transactions of the interval after adding 1 can be taken as the distance between the second transaction object Q and the current transaction object X. Of course, other quantization modes may be used, and are not limited herein. The greater the number of transactions at an interval, the greater the distance.
Then, features such as the number of times of transaction of each second transaction object and the distance between each second transaction object and the current transaction object may be counted, and the transaction association closeness between each second transaction object and the current transaction object may be determined according to the extracted features. The larger the number of times, the closer the second trading object is to the trading relation of the current trading object. In some embodiments, the extracted features may be learned using a machine learning algorithm to determine how closely the transaction is associated.
In some embodiments, the trading objects with the transaction association closeness degree greater than a specified threshold value can be used as the association resources of the trading objects. The specified threshold may be determined according to an actual application scenario.
In other embodiments, an associated user identifier corresponding to the user identifier of the first transaction data may also be obtained; accordingly, the second transaction data set is obtained by: and acquiring corresponding user identifications before and after the first transaction data occur and a preset number of second transaction data corresponding to the associated user identifications to acquire a second transaction data set. The associated user identifier may be preconfigured according to an association relationship between users. Some users have an association relationship, such as a relationship of relatives, an affinity relationship, and the like. For example, association relations, such as relatives, among users pre-stored in the server can be obtained; or determining whether a relatively close transaction relationship exists between the users according to historical transaction data.
Then, when the second transaction data is obtained, in addition to the transaction data corresponding to the user identifier of the first transaction data, the transaction data corresponding to the associated user identifier corresponding to the user identifier may be further obtained as the second transaction data. Therefore, the transaction habits of a certain user and the associated users of the certain user can be comprehensively analyzed to determine other transaction objects which are possible to be transacted before and after the transaction of the current transaction object occurs. For example, after the husband finishes the car loan, the wife may transact ETC. Therefore, by using the scheme, the trading objects which are closely related to the current trading objects can be more accurately and comprehensively extracted.
In other embodiments, the resource associated with the current transaction object may be further determined in combination with a pre-configured transaction order set of transaction objects, where the transaction order set includes transaction orders between one or more transaction objects. The possible transaction sequence of one or more transaction objects in an actual transaction may be determined by analysis of historical transaction data or in conjunction with a expert experience library.
Correspondingly, the acquiring resource information corresponding to one or more associated resources in the associated resource set includes: sequencing each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness degree; and sequencing the resource information corresponding to the one or more top associated resources from the associated resource set.
A trading object subsequent to the current trading object may be determined from the trading order set as a third trading object. For example, K third transaction objects may exist after the current transaction object X is collected in the transaction sequence, where the K third transaction objects represent that the K third transaction objects are likely to be performed after the current transaction object X is performed by the user in the actual transaction scene. The K third transaction objects may be determined by a large amount of historical data and a base of expert experience. Then, the transaction association affinity degrees corresponding to the K third transaction objects may be obtained, the K third transaction objects are sorted according to the sequence of the transaction association affinity degrees from large to small, the sorted K third transaction objects are placed into the sequential association resource subset, other association resources in the association resource set are placed into the potential association resource subset, and sorting is performed according to the sequence of the transaction association affinity degrees from large to small.
Then, the resource information of the K third transaction objects in the sequentially associated resource subset may be sequentially sent to the information presentation terminal. And after the resources in the sequential associated resource subset are sent, sending the resource information of each resource of the potential associated resource subset to the information display terminal in sequence.
Some transaction objects may have a relatively fixed transaction sequence, for example, after a user transacts a car loan, the user usually transacts an ETC, and purchases a car insurance, and the information delivery sequence of the transaction objects is determined by further combining the fixed transaction sequence of some transaction objects, so that the reasonability of information delivery can be further improved, and the transaction success rate is further improved.
S24: and acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources on an information display terminal.
The server may obtain one or more associated resources from the set of associated resources. One or more associated resources can be randomly acquired from the associated resource set, and then, resource information corresponding to the corresponding associated resources is acquired. Or, in some embodiments, the associated resources in the associated resource set may be sorted according to the degree of closeness of the transaction association, and the server may extract the associated resources from the associated resource set in order, and then obtain resource information corresponding to the corresponding associated resources.
The resource information may represent information that the associated resource is displayed at an information display terminal. The resource information may be advertisement information, function introduction information, etc. of each transaction object. The resource information set can be configured in advance for each transaction object and identified by the object identification. The associated resources in the associated resource set can be identified by using the object identifiers, the server can acquire the object identifiers corresponding to the associated resources from the associated resource set, then acquire the resource information set of the associated resources according to the object identifiers, and further acquire the resource information of the associated resources from the resource information set.
S26: and sending the resource information to an information display terminal so as to display the information display terminal.
The server can send the acquired resource information to the information display terminal, and the information display terminal can display the resource information.
In the embodiment, by using the relevance between the transaction objects, after the user conducts the transaction of a certain transaction object, the information of other relevant transaction objects of the transaction object is displayed to the user in time, so that the user can know and pay attention to the information of other relevant transaction objects corresponding to the transaction object in time, and the transaction amount and the transaction success rate can be further improved.
It should be noted that the method described above may also include other embodiments according to the description of the foregoing method embodiments. The specific implementation manner may refer to the description of the related method embodiment, and is not described in detail herein.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. For details, reference may be made to the description of the related embodiments of the related processing, and details are not repeated herein.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
In the information display method provided in one or more embodiments of the present specification, by using the relevance between the transaction objects, after a user performs a transaction on a certain transaction object, information of other relevant transaction objects of the transaction object is displayed to the user in time, so that the user can know and pay attention to information of other relevant transaction objects corresponding to the transaction object in time, and thus the transaction amount of each transaction object can be further increased.
Based on the information display method, one or more embodiments of the present specification further provide an information display device. The apparatus may include systems, software (applications), modules, components, servers, etc. that utilize the methods described in the embodiments of the present specification in conjunction with hardware implementations as necessary. Based on the same innovative conception, embodiments of the present specification provide an apparatus as described in the following embodiments. Since the implementation scheme of the apparatus for solving the problem is similar to that of the method, the specific implementation of the apparatus in the embodiment of the present specification may refer to the implementation of the foregoing method, and repeated details are not repeated. As used hereinafter, the term "unit" or "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated. Specifically, fig. 3 is a schematic diagram illustrating a module structure of an embodiment of an information displaying apparatus provided in the specification, and as shown in fig. 3, the apparatus may be applied to a server, and the apparatus may include:
the identification obtaining module 102 may be configured to obtain an object identification from current transaction data, where the current transaction data is generated according to a transaction request sent by a service terminal, and the object identification is used to identify a current transaction object corresponding to the transaction request;
a resource obtaining module 104, configured to obtain an associated resource set corresponding to the object identifier, where the associated resource set includes at least one associated resource of the current transaction object, and the associated resource represents a transaction object having a transaction association relationship with the current transaction object;
an information obtaining module 106, configured to obtain resource information corresponding to one or more associated resources in the associated resource set, where the resource information represents information displayed by the associated resources on an information display terminal;
the information sending module 108 may be configured to send the resource information to an information display terminal, so that the information display terminal performs display.
In other embodiments, the apparatus may further comprise:
a first data obtaining module, configured to obtain a first transaction data set corresponding to the current transaction object, where the first transaction data set includes at least one first transaction data, and the first transaction data includes a user identifier;
the second data acquisition module can be used for acquiring a preset number of second transaction data corresponding to corresponding user identifications before and after each first transaction data occurs to acquire a second transaction data set; wherein the second transaction data comprises a second transaction object;
the characteristic extraction module can be used for extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, wherein the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;
the affinity degree determining module can be used for determining the transaction association affinity degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;
and the association resource determining module can be used for determining the second trading object with the trading association affinity degree greater than a specified threshold value as the association resource of the current trading object.
In other embodiments, the apparatus may further comprise:
the first sequencing module can be used for sequencing each associated resource in the associated resource set from large to small based on the transaction association closeness degree by the sequencing unit;
the information obtaining module may be further configured to obtain resource information corresponding to one or more related resources ranked in the top from the related resource set.
In other embodiments, the apparatus may further comprise:
a third data acquisition module, configured to acquire a transaction sequence set of transaction objects, where the transaction sequence set includes transaction sequences between one or more transaction objects;
the second ordering module can be used for ordering each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness degree;
the information obtaining module may be further configured to obtain resource information corresponding to one or more related resources ranked in the top from the related resource set.
In other embodiments, the apparatus may further comprise:
the association identifier obtaining module may be configured to obtain an association user identifier corresponding to a user identifier of the first transaction data;
correspondingly, the second data acquisition module may be further configured to acquire corresponding user identifiers before and after the occurrence of each first transaction data and each second transaction data of a preset number corresponding to the associated user identifier, so as to obtain a second transaction data set.
It should be noted that the above-described apparatus may also include other embodiments according to the description of the method embodiment. The specific implementation manner may refer to the description of the related method embodiment, and is not described in detail herein.
The information display device provided in one or more embodiments of the present specification may display information of other related transaction objects of a certain transaction object to a user in time after the user performs a transaction of the transaction object by using the relevance between the transaction objects, so that the user can know and pay attention to the information of other related transaction objects corresponding to the transaction object in time, thereby further increasing the transaction amount of each transaction object.
The method or apparatus provided by the present specification and described in the foregoing embodiments may implement service logic through a computer program and record the service logic on a storage medium, where the storage medium may be read and executed by a computer, so as to implement the effect of the solution described in the embodiments of the present specification. Accordingly, the present specification also provides an information presentation device comprising a processor and a memory storing processor-executable instructions which, when executed by the processor, implement steps comprising the method of any one of the above embodiments.
The information display device provided in the embodiments of the present description may be a computer terminal, a server, or a similar computing device. Taking a server as an example, fig. 4 is a hardware configuration block diagram of a server to which the embodiments of the present specification are applied. As shown in fig. 4, the server 100 may include one or more (only one shown) processors 200 (the processors 200 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA, etc.), a memory 300 for storing data, and a transmission module 400 for communication functions. It will be understood by those skilled in the art that the structure shown in fig. 4 is only an illustration and is not intended to limit the structure of the electronic device. For example, the server 100 may also include more or fewer components than shown in FIG. 4, and may also include other processing hardware, such as a database or multi-level cache, a GPU, or have a different configuration than shown in FIG. 4, for example.
The memory 300 may be used to store software programs and modules of application software, such as program instructions/modules corresponding to the search method in the embodiment of the present invention, and the processor 200 executes various functional applications and data processing by operating the software programs and modules stored in the memory 300. The memory 300 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 300 may further include memory located remotely from the processor 200, which may be connected to a computer terminal through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission module 400 is used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal. In one example, the transmission module 400 includes a Network adapter (NIC) that can be connected to other Network devices through a base station so as to communicate with the internet. In one example, the transmission module 400 may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
The storage medium may include a physical device for storing information, and typically, the information is digitized and then stored using an electrical, magnetic, or optical media. The storage medium may include: devices that store information using electrical energy, such as various types of memory, e.g., RAM, ROM, etc.; devices that store information using magnetic energy, such as hard disks, floppy disks, tapes, core memories, bubble memories, and usb disks; devices that store information optically, such as CDs or DVDs. Of course, there are other ways of storing media that can be read, such as quantum memory, graphene memory, and so forth.
It should be noted that the above description of the apparatus according to the method embodiment may also include other embodiments. The specific implementation manner may refer to the description of the related method embodiment, and is not described in detail herein.
The information display device in the above embodiment may display information of other related transaction objects of a certain transaction object to a user in time after the user performs a transaction of the transaction object by using the relevance between the transaction objects, so that the user can know and pay attention to the information of other related transaction objects corresponding to the transaction object in time, thereby further improving the transaction amount of each transaction object.
The present specification also provides an information presentation system, which may be an individual information presentation system, or may be applied to a data processing system for handling various services. The system may be a single server, or may include a server cluster, a system (including a distributed system), software (applications), an actual operating device, a logic gate device, a quantum computer, etc. using one or more of the methods or one or more of the example devices of the present specification, in combination with a terminal device implementing hardware as necessary. The system can comprise one or more information acquisition terminals, a server and a service handling terminal; the information acquisition terminal may include at least one processor and a memory storing computer-executable instructions, where the processor executes the instructions to implement the steps of the method according to one or more of the foregoing embodiments; the server may include at least one processor and a memory storing computer-executable instructions that when executed by the processor perform the steps of the method of one or more of the foregoing embodiments; the business process terminal may include at least one processor and memory storing computer-executable instructions that when executed by the processor implement the steps of the method of one or more of the foregoing embodiments.
It should be noted that the above-mentioned system may also include other implementation manners according to the description of the method or apparatus embodiment, and specific implementation manners may refer to the description of the related method embodiment, which is not described in detail herein.
The information display system according to the above embodiment may display information of other related transaction objects of a certain transaction object to a user in time after the user performs a transaction of the transaction object by using the relevance between the transaction objects, so that the user can know and pay attention to information of other related transaction objects corresponding to the transaction object in time, thereby further increasing the transaction amount of each transaction object.
The embodiments of the present description are not limited to what must be consistent with a standard data model/template or described in the embodiments of the present description. Certain industry standards, or implementations modified slightly from those described using custom modes or examples, may also achieve the same, equivalent, or similar, or other, contemplated implementations of the above-described examples. The embodiments using these modified or transformed data acquisition, storage, judgment, processing, etc. may still fall within the scope of the alternative embodiments of the present description.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, when implementing one or more of the present description, the functions of each module may be implemented in one or more software and/or hardware, or a module implementing the same function may be implemented by a combination of multiple sub-modules or sub-units, etc. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may therefore be considered as a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
The description has been presented with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the description. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method or apparatus that comprises the element.
As will be appreciated by one skilled in the art, one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, one or more embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
One or more embodiments of the present description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present specification can also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment. In the description of the specification, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the specification. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
The above description is only an example of the present specification, and is not intended to limit the present specification. Various modifications and alterations to this description will become apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present specification should be included in the scope of the claims of the present specification.

Claims (12)

1. An information display method is applied to a server, and the method comprises the following steps:
acquiring an object identifier from current transaction data, wherein the current transaction data is generated according to a transaction request sent by a service terminal, and the object identifier is used for identifying a current transaction object corresponding to the transaction request;
acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object having a transaction association relation with the current transaction object;
acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources on an information display terminal;
and sending the resource information to an information display terminal so as to display the information display terminal.
2. The method of claim 1, wherein the associated resources in the set of associated resources are determined by:
acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier;
acquiring a preset number of second transaction data corresponding to corresponding user identifications before and after each first transaction data occurs, and acquiring a second transaction data set; wherein the second transaction data comprises a second transaction object;
extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, wherein the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;
determining the transaction association closeness degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;
and determining the second trading object with the trading association closeness degree larger than a specified threshold value as the associated resource of the current trading object.
3. The method of claim 2, further comprising:
sequencing all the associated resources in the associated resource set from large to small based on the transaction association closeness degree;
the acquiring resource information corresponding to one or more associated resources in the associated resource set includes: and sequencing the resource information corresponding to the one or more top associated resources from the associated resource set.
4. The method of claim 2, further comprising:
acquiring a transaction sequence set of transaction objects, wherein the transaction sequence set comprises transaction sequences among one or more transaction objects;
the acquiring resource information corresponding to one or more associated resources in the associated resource set includes: sequencing each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness degree; and sequencing the resource information corresponding to the one or more top associated resources from the associated resource set.
5. The method of claim 2, further comprising:
acquiring a related user identifier corresponding to the user identifier of the first transaction data;
accordingly, the second transaction data set is obtained by: and acquiring corresponding user identifications before and after the first transaction data occur and a preset number of second transaction data corresponding to the associated user identifications to acquire a second transaction data set.
6. An information presentation device, applied to a server, the device comprising:
the system comprises an identification acquisition module, a transaction processing module and a transaction processing module, wherein the identification acquisition module is used for acquiring an object identification from current transaction data, the current transaction data is generated according to a transaction request sent by a service terminal, and the object identification is used for identifying a current transaction object corresponding to the transaction request;
a resource obtaining module, configured to obtain an associated resource set corresponding to the object identifier, where the associated resource set includes at least one associated resource of the current transaction object, and the associated resource represents a transaction object having a transaction association relationship with the current transaction object;
the information acquisition module is used for acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources on an information display terminal;
and the information sending module is used for sending the resource information to an information display terminal so as to display the resource information by the information display terminal.
7. The apparatus of claim 6, further comprising:
a first data acquisition module, configured to acquire a first transaction data set corresponding to the current transaction object, where the first transaction data set includes at least one first transaction data, and the first transaction data includes a user identifier;
the second data acquisition module is used for acquiring a preset number of second transaction data corresponding to corresponding user identifications before and after each first transaction data occurs to acquire a second transaction data set; wherein the second transaction data comprises a second transaction object;
the characteristic extraction module is used for extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, and the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;
the affinity degree determining module is used for determining the transaction association affinity degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;
and the associated resource determining module is used for determining the second trading object with the trading association closeness degree larger than a specified threshold value as the associated resource of the current trading object.
8. The apparatus of claim 7, further comprising:
the first sequencing module is used for sequencing all the associated resources in the associated resource set from large to small based on the transaction association closeness degree by the sequencing unit;
the information acquisition module is further configured to sort resource information corresponding to one or more related resources in the related resource set.
9. The apparatus of claim 7, further comprising:
the third data acquisition module is used for acquiring a transaction sequence set of transaction objects, wherein the transaction sequence set comprises transaction sequences among one or more transaction objects;
the second sequencing module is used for sequencing each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness degree;
the information acquisition module is further configured to sort resource information corresponding to one or more related resources in the related resource set.
10. The apparatus of claim 7, further comprising:
the associated identifier acquisition module is used for acquiring an associated user identifier corresponding to the user identifier of the first transaction data;
correspondingly, the second data acquisition module is further configured to acquire a preset number of second transaction data corresponding to the corresponding user identifier and the associated user identifier before and after each first transaction data occurs, and acquire a second transaction data set.
11. An information presentation device comprising a processor and a memory for storing processor-executable instructions which, when executed by the processor, implement steps comprising the method of any one of claims 1 to 5.
12. An information display system, which is characterized in that the system comprises a service terminal, a server and an information display terminal, wherein,
the business terminal is used for sending a transaction request of a current transaction object to the server;
the server comprising at least one processor and a memory storing computer-executable instructions that when executed by the processor implement the steps of the method of any one of claims 1 to 5;
the information display terminal is used for receiving the resource information sent by the server and displaying the resource information.
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