CN111144744A - Service processing method and device and electronic equipment - Google Patents
Service processing method and device and electronic equipment Download PDFInfo
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- CN111144744A CN111144744A CN201911366114.7A CN201911366114A CN111144744A CN 111144744 A CN111144744 A CN 111144744A CN 201911366114 A CN201911366114 A CN 201911366114A CN 111144744 A CN111144744 A CN 111144744A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0635—Risk analysis of enterprise or organisation activities
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The embodiment of the specification discloses a business processing method, a business processing device and electronic equipment, and the basic idea is that business activity information of at least one merchant is received, a wind control strategy gear in the running process of the business activity is selected by utilizing the business activity information, a user behavior wind control strategy corresponding to the wind control strategy gear is determined, and the behavior of a buyer user in the running process of the business activity is wind controlled by utilizing the user behavior wind control strategy.
Description
Technical Field
The embodiment of the specification relates to the technical field of computers, in particular to a service processing method and device and electronic equipment.
Background
With the rapid development of mobile internet technology, online business activities are more and more frequent. For example, in the field of e-commerce, a merchant may develop a business via an online business platform. How to provide effective wind control for business activity operation of merchants is a subject of general consideration in the industry.
Disclosure of Invention
In view of this, embodiments of the present specification provide a service processing method, an apparatus, and an electronic device for providing effective wind control for business activities of a merchant.
The embodiment of the specification adopts the following technical scheme:
an embodiment of the present specification provides a service processing method, including:
receiving business activity information of at least one merchant;
selecting a wind control strategy gear in the operation process of the business activity by using the business activity information;
and acquiring a user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
An embodiment of this specification further provides a service processing apparatus, including:
the receiving module is used for receiving business activity information of at least one merchant;
the selection module is used for selecting a wind control strategy gear in the operation process of the business activity by utilizing the business activity information;
and the acquisition module is used for acquiring the user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
An embodiment of the present specification further provides an electronic device, including:
a processor; and
a memory configured to store a computer program that, when executed, causes the processor to:
receiving business activity information of at least one merchant;
selecting a wind control strategy gear in the operation process of the business activity by using the business activity information;
and acquiring a user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
The embodiment of the specification adopts at least one technical scheme which can achieve the following beneficial effects:
receiving business activity information of at least one merchant, selecting a wind control strategy gear in the business activity running process by using the business activity information, determining a user behavior wind control strategy corresponding to the wind control strategy gear, and performing wind control on buyer user behaviors in the business activity running process by using the user behavior wind control strategy. The scheme recorded in the embodiment of the description provides an automatic selection technology of wind control strategy gears, and the applicable wind control strategy gears and the user behavior wind control strategy under the gears are automatically selected by utilizing the business activity information of the commercial tenant, so that the targeted user behavior wind control strategy can be provided for different business activity information, the wind control strategy determination scheme provided by the scheme has universality, and the wind control service experience of the commercial tenant is improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the embodiments of the specification and are incorporated in and constitute a part of this specification, illustrate exemplary embodiments of the specification and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a flowchart of a service processing method proposed in an embodiment of the present specification;
fig. 2 is a flowchart of an application example of a service processing method proposed in an embodiment of the present specification;
fig. 3 is a flowchart of an application example of a service processing method proposed in an embodiment of the present specification;
fig. 4 is a flowchart of an application example of a service processing method proposed in an embodiment of the present specification;
fig. 5 is a schematic structural diagram of a service processing system according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of a service processing apparatus according to an embodiment of the present disclosure;
fig. 7 is a schematic structural diagram of a service processing apparatus according to an embodiment of the present disclosure;
fig. 8 is a schematic structural diagram of a service processing apparatus according to an embodiment of the present disclosure.
Detailed Description
The analysis of the prior art shows that the wind control strategy is usually customized by risk experts according to the self condition of a merchant, namely, the wind control strategy is determined by adopting a manual selection mode in the prior art.
The embodiments of the present specification provide a service processing method, a device, and an electronic device, and a basic idea thereof is to receive service activity information of at least one merchant, select a wind control policy gear in a service activity running process by using the service activity information, determine a user behavior wind control policy corresponding to the wind control policy gear, and perform wind control on a buyer user behavior in the service activity running process by using the user behavior wind control policy.
The scheme recorded in the embodiment of the description provides an automatic selection technology of wind control strategy gears, and the applicable wind control strategy gears and the user behavior wind control strategy under the gears are automatically selected by utilizing the business activity information of the commercial tenant, so that the targeted user behavior wind control strategy can be provided for different business activity information, the wind control strategy determination scheme provided by the scheme has universality, and the wind control service experience of the commercial tenant is improved.
In order to make the objects, technical solutions and advantages of the present application more clear, the technical solutions of the present application will be clearly and completely described below with reference to the specific embodiments of the present specification and the accompanying drawings. It is to be understood that the embodiments described are only a few embodiments of the present disclosure, and not all embodiments. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step are within the scope of the present application.
The technical solutions provided by the embodiments of the present description are described in detail below with reference to the accompanying drawings.
Fig. 1 is a flowchart of a service processing method provided in an embodiment of the present specification.
Step 101: and receiving business activity information of at least one merchant.
The business activity information described in the embodiment of the present specification may be activity business information issued by a merchant, and specifically may be promotion information, marketing information, discount information, or other various business service information, which is not specifically limited herein. The traffic activity information may be online or offline activity information.
Specifically, the business activity information may include at least one of the following target characteristic data:
identification data of the business activity, funds of the business activity, industry attributes of the merchant, and rules of the business activity.
The identification data of the business activity represents the purpose of the activity, such as user update, user activation, user retention and the like.
And the fund of the business activity, such as the cash back amount, discount rate, activity fund total amount and the like of each consumption.
The business attributes of the merchant characterize the business background of the merchant, such as household appliances, clothing, and the like.
Rules of business activities such as single buyer user pickup time limit, reward offer limit, etc.
In this embodiment of the present specification, the receiving business activity information of at least one merchant may include:
receiving a business activity wind control request input by the merchant;
and extracting the business activity information from the business activity wind control request.
The business activity wind control request provides wind control service for future or current business activity.
In another embodiment of the present specification, the receiving business activity information of at least one merchant includes:
and detecting the business activity information issued by the at least one merchant.
The embodiment can automatically detect the business activity information issued by at least one merchant. In a specific application, the method provides a uniform e-commerce platform, and business activities are issued by various merchants on the platform and can be acquired through automatic detection.
Step 103: and selecting a wind control strategy gear in the operation process of the business activity by utilizing the business activity information.
The embodiments of the present description configure different wind control strategy gears, which reflect the wind control requirements of different merchants or different business activities. Since the business attributes of the merchants, the targets of the business activities, the funds of the business activities, or the rules of the business activities are all different, the standards and definitions of risk prevention and control are also different, so that the embodiments of the present specification provide wind control strategies at different gears to meet different requirements of various business activity information.
The method for selecting the wind control strategy gear in the operation process of the business activity by utilizing the business activity information comprises the following steps:
extracting at least one target characteristic data from the information of the business activity according to a preset wind control strategy gear decision rule;
and judging the wind control strategy gear in the operation process of the business activity by using the target characteristic data.
The target feature data may include one or more of the aforementioned identification data of the business activity, fund of the business activity, business attribute of the merchant, and rule of the business activity.
At the moment, the wind control strategy gear is set according to one or more target characteristic data.
Specifically, if the identification data of the business activity is determined according to the target feature data, determining a gear of a wind control strategy in the running process of the business activity by using the target feature data may include:
and acquiring the wind control strategy gear in the operation process of the business activity by utilizing the corresponding relation between the identification data and the wind control strategy gear.
The embodiment presets the corresponding relation between different identification data and the gear of the wind control strategy. For example, if the identification data is a new for a user in the online e-commerce industry, which aims to attract more new users, the wind control strategy gear may be an anti-false user wind control strategy gear. If the identification data is a user who is active for the offline payment scenario, the wind control strategy gear may be a wind control strategy gear of an adverse trending user. For this example, there may be other wind control strategy gears under different identification data, and the wind control strategy gears are not specifically limited herein.
In other embodiments of the present disclosure, the wind control policy level may also be set according to a wind control level and an industry attribute to which the merchant belongs, and is not specifically limited herein.
Step 105: and acquiring a user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
The user behavior wind control strategy described in the embodiment of the present specification is used for performing risk control on user behavior data currently or in future participation in business activities. Specifically, the user behavior data may be obtained from the merchant, and the user behavior data may be processed by using the currently determined user behavior wind control policy, so as to intercept the wind control user.
In the embodiment of the specification, at least one user behavior wind control strategy can be set under the same wind control strategy gear. If different user behavior wind control strategies are set under the same wind control strategy gear, the user behavior wind control strategy corresponding to the wind control strategy gear is obtained, and the method substantially comprises the following steps:
and selecting the user behavior wind control strategy from the different user behavior wind control strategies.
The scheme recorded in the embodiment of the description provides an automatic selection technology of the wind control strategy gear, the applicable wind control strategy gear and the wind control strategy under the gear are automatically selected by utilizing the business activity information of the merchant, and the targeted wind control strategy can be provided for different business activity information, so that the wind control strategy determination scheme provided by the scheme has universality, and the wind control service experience of the merchant is improved.
Fig. 2 is a flowchart of an application example of a service processing method proposed in an embodiment of this specification.
Step 202 may refer to the content of step 101 above, and is not described herein.
Step 204: and if the identification data of the business activity is obtained according to the target characteristic data, selecting the wind control strategy gear in the running process of the business activity by utilizing the corresponding relation between the identification data and the wind control strategy gear.
Step 206: and if the wind control strategy gear corresponds to wind control strategies of different user behaviors, judging the wind control grade in the operation process of the business activity according to other target characteristic data.
Wherein the other target characteristic data may include one or two of fund of business activity, rule of business activity and industry attribute of the merchant.
For example, if the amount of each cashback is determined to be larger or the discount rate is determined to be larger according to the rules of the business activities, the wind control level of the business activities is higher, and otherwise, the wind control level is low. At this time, different cashback threshold values or discount rate threshold values can be set, and a mapping relation between the different cashback threshold values or discount rate threshold values and the wind control levels is constructed, so that the wind control levels of specific business activities can be judged based on the mapping relation.
If the fund amount of the business activity is lower, the wind control level of the business activity is higher, and otherwise, the lower the wind control level is. At this time, different fund limit thresholds can be set, and a mapping relation between the fund limit thresholds and the wind control levels is constructed, so that the wind control levels of specific business activities can be judged based on the mapping relation.
The industry attribute of the merchant reflects the industry background of the merchant, and further represents the industry risk degree of the merchant.
The above are examples, and variations may be made in specific applications, and are not intended to be limiting.
Step 208: and acquiring the user behavior wind control strategy in the service activity running process adaptive to the wind control grade from the different user behavior wind control strategies.
In this embodiment, the same wind control strategy gear may correspond to at least two user behavior wind control strategies, and the different user behavior wind control strategies are set according to the wind control levels. At this time, the final user behavior strategy may be equivalent to a preset wind control level.
Fig. 3 is a flowchart of an application example of a service processing method proposed in an embodiment of the present specification.
Step 302 refers to the content of step 101 above, and step 304 refers to the content of step 103 above, which are not described herein again.
Step 306: and if the wind control strategy gear input by the merchant is received, determining the wind control strategy gear in the service activity operation process from the selected wind control strategy gear and the received wind control strategy gear.
Embodiments of the present specification may be that the merchant inputs are higher than the automatic recommendations, and then specifically, the wind control policy shift in the operation process of the business activity may be determined according to the received wind control policy shift.
In this case, the embodiments of the present specification determine a final gear of the wind control policy by combining automatic recommendation and merchant autonomous selection.
Step 308 refers to the content of step 105 above, and is not described herein again.
Fig. 4 is a flowchart of an application example of a service processing method proposed in an embodiment of this specification.
Step 401 refers to the content of step 101, and step 403 refers to the content of step 103, which are not described herein again.
Step 405: displaying the selected wind control strategy gear, and confirming by the merchant;
step 407: and if the unconfirmed message of the merchant is received, receiving the wind control strategy gear input by the merchant.
Step 409: and determining the wind control strategy gear in the service operation process according to the received wind control strategy gear.
Otherwise, if the confirmation information of the commercial tenant is received, determining the wind control strategy gear in the operation process of the business activity according to the selected wind control strategy gear, and acquiring the corresponding user behavior wind control strategy according to the selected wind control strategy gear.
Fig. 5 is a schematic structural diagram of a service processing system according to an embodiment of the present disclosure.
The present system may include:
the merchant input module 501 receives the wind control strategy gear selection information and the business activity information input by the merchant;
the intelligent recommendation module 502 executes the method shown in fig. 1 to obtain the recommended wind control strategy gear;
the decision module 503 is used for making a decision on the wind control strategy gear selected by the merchant and the intelligently recommended wind control strategy gear, and selecting a final wind control strategy gear from the wind control strategy gear;
and the wind control module 504 executes a corresponding user behavior wind control strategy on the service activity running process according to the final wind control strategy gear.
Fig. 6 is a schematic structural diagram of a service processing apparatus according to an embodiment of the present disclosure.
The apparatus may include:
a receiving module 601, configured to receive business activity information of at least one merchant;
a selecting module 602, configured to select a wind control policy gear in a service activity running process by using the service activity information;
the obtaining module 603 obtains a user behavior wind control policy corresponding to a wind control policy shift, so as to use the user behavior wind control policy to perform wind control on the buyer user behavior in the service activity running process.
Optionally, selecting a wind control strategy gear in the operation process of the business activity by using the business activity information includes:
extracting at least one target characteristic data from the service activity information according to a preset wind control strategy gear decision rule;
and judging the wind control strategy gear in the operation process of the business activity by using the target characteristic data.
Optionally, if the identification data of the business activity is obtained according to the target feature data, determining a wind control strategy gear in the running process of the business activity by using the target feature data includes:
and selecting the wind control strategy gear in the operation process of the business activity by utilizing the corresponding relation between the identification data and the wind control strategy gear.
Optionally, the obtaining of the user behavior wind control policy corresponding to the wind control policy gear includes:
if the wind control strategy gear corresponds to wind control strategies of different user behaviors, judging the wind control grade in the operation process of the business activity according to other target characteristic data;
and acquiring the user behavior wind control strategy in the service activity running process adaptive to the wind control grade from the different user behavior wind control strategies.
The device described in the embodiment of the specification can provide an automatic selection technology of the wind control strategy gear, and can automatically select an applicable wind control strategy gear and a wind control strategy under the gear by using the information of business activities of a merchant, so that targeted wind control strategies can be provided for different business activity information, the wind control strategy determination scheme provided by the scheme has universality, and the wind control service experience of the merchant is improved.
Fig. 7 is a structural diagram of an application example of a service processing apparatus according to an embodiment of the present disclosure.
Compared with the embodiment shown in fig. 6, the apparatus described in the embodiment of the present specification may further include:
if the determining module 701 further receives the wind control policy gear input by the merchant before the user behavior wind control policy corresponding to the wind control policy gear is acquired by the acquiring module 702, the determining module 701 determines the wind control policy gear in the operation process of the business activity in the wind control policy gear selected by the selecting module 703 and the received wind control policy gear.
Optionally, determining a wind control strategy gear in the service activity operation process in the selected wind control strategy gear and the received wind control strategy gear includes:
and determining the wind control strategy gear in the service activity operation process according to the received wind control strategy gear.
Fig. 8 is a block diagram of another exemplary service processing device according to an embodiment of the present disclosure.
Compared with the embodiment shown in fig. 6, the device described in the embodiment of the present specification further includes:
the display module 801 displays the wind control strategy gear selected by the selection module 803 before receiving the wind control strategy gear input by the merchant through the receiving module 802, and confirms the wind control strategy gear by the merchant;
if the unconfirmed message of the merchant is received, the receiving module 802 is used for receiving the wind control strategy gear input by the merchant;
then, the obtaining, by the obtaining module 804, a user behavior wind control policy corresponding to the wind control policy gear may include:
and acquiring the corresponding user behavior wind control strategy according to the received wind control strategy gear.
Based on the same inventive concept, an embodiment of the present specification further provides an electronic device, including:
a processor; and
a memory configured to store a computer program that, when executed, causes the processor to:
receiving business activity information of at least one merchant;
selecting a wind control strategy gear in the operation process of the business activity by using the business activity information;
and acquiring a user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
Based on the same inventive concept, there is also provided in the embodiments of this specification a computer-readable storage medium comprising a computer program for use with an electronic device, the computer program being executable by a processor to perform the steps of:
receiving business activity information of at least one merchant;
selecting a wind control strategy gear in the operation process of the business activity by using the business activity information;
and acquiring a user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Language Description Language), traffic, pl (core unified Programming Language), HDCal, JHDL (Java Hardware Description Language), langue, Lola, HDL, laspam, hardsradware (Hardware Description Language), vhjhd (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.
The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing the present application.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (18)
1. A service processing method comprises the following steps:
receiving business activity information of at least one merchant;
selecting a wind control strategy gear in the operation process of the business activity by using the business activity information;
and acquiring a user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
2. The method of claim 1, receiving business activity information of at least one merchant, comprising:
and receiving a business activity wind control request input by the at least one merchant, wherein the business activity wind control request comprises the business activity information.
3. The method of claim 1, wherein selecting a wind control strategy gear during operation of a business activity by using the business activity information comprises:
extracting at least one target characteristic data from the service activity information according to a preset wind control strategy gear decision rule;
and judging the wind control strategy gear in the operation process of the business activity by using the target characteristic data.
4. The method according to claim 3, wherein if the identification data of the business activity is obtained according to the target feature data, determining a wind control strategy gear in the running process of the business activity by using the target feature data comprises:
and selecting the wind control strategy gear in the operation process of the business activity by utilizing the corresponding relation between the identification data and the wind control strategy gear.
5. The method of claim 4, wherein obtaining the user behavior wind control strategy corresponding to the wind control strategy gear comprises:
if the wind control strategy gear corresponds to wind control strategies of different user behaviors, judging the wind control grade in the operation process of the business activity according to other target characteristic data;
and acquiring the user behavior wind control strategy in the service activity running process adaptive to the wind control grade from the different user behavior wind control strategies.
6. The method of claim 1, wherein the information of the business activity comprises at least one of the following target feature data: identification data of the business activity, funds of the business activity, industry attributes of the merchant, and rules of the business activity.
7. The method according to claim 1, further comprising, if the wind control policy notch input by the merchant is further received before the user behavior wind control policy corresponding to the wind control policy notch is obtained, further:
and determining the wind control strategy gear in the service activity operation process in the selected wind control strategy gear and the received wind control strategy gear.
8. The method of claim 7, wherein determining the wind control strategy gear during the business activity operation process from the selected wind control strategy gear and the received wind control strategy gear comprises:
and determining the wind control strategy gear in the service activity operation process according to the received wind control strategy gear.
9. The method of claim 7, further comprising, prior to receiving the merchant-entered wind-controlled policy notch:
displaying the selected wind control strategy gear, and confirming by the merchant;
and if the unconfirmed message of the merchant is received, receiving the wind control strategy gear input by the merchant.
10. The method according to claim 9, wherein if the confirmation message of the merchant is received, determining a wind control strategy gear in the operation process of the business activity according to the selected wind control strategy gear.
11. A traffic processing apparatus, comprising:
the receiving module is used for receiving business activity information of at least one merchant;
the selection module is used for selecting a wind control strategy gear in the operation process of the business activity by utilizing the business activity information;
and the acquisition module is used for acquiring the user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
12. The apparatus of claim 11, wherein the business activity information is utilized to select a wind control strategy gear during the operation of the business activity, and the method comprises:
extracting at least one target characteristic data from the service activity information according to a preset wind control strategy gear decision rule;
and judging the wind control strategy gear in the operation process of the business activity by using the target characteristic data.
13. The apparatus of claim 12, wherein if the identification data of the business activity is obtained according to the target feature data, determining a wind control strategy gear in the running process of the business activity by using the target feature data comprises:
and selecting the wind control strategy gear in the operation process of the business activity by utilizing the corresponding relation between the identification data and the wind control strategy gear.
14. The apparatus of claim 13, wherein obtaining the user behavior wind control strategy corresponding to the wind control strategy gear comprises:
if the wind control strategy gear corresponds to wind control strategies of different user behaviors, judging the wind control grade in the operation process of the business activity according to other target characteristic data;
and acquiring the user behavior wind control strategy in the service activity running process adaptive to the wind control grade from the different user behavior wind control strategies.
15. The apparatus of claim 11, further comprising:
and the determining module is used for determining the wind control strategy gear in the service activity running process in the selected wind control strategy gear and the received wind control strategy gear if the wind control strategy gear input by the merchant is received before the user behavior wind control strategy corresponding to the wind control strategy gear is obtained.
16. The apparatus of claim 15, wherein determining the wind control strategy gear during the business activity operation from the selected wind control strategy gear and the received wind control strategy gear comprises:
and determining the wind control strategy gear in the service activity operation process according to the received wind control strategy gear.
17. The apparatus of claim 15, further comprising:
the display module displays the selected wind control strategy gear before receiving the wind control strategy gear input by the merchant, and the merchant confirms the selected wind control strategy gear;
and if the unconfirmed message of the merchant is received, receiving the wind control strategy gear input by the merchant by using the receiving module.
18. An electronic device, comprising:
a processor; and
a memory configured to store a computer program that, when executed, causes the processor to:
receiving business activity information of at least one merchant;
selecting a wind control strategy gear in the operation process of the business activity by using the business activity information;
and acquiring a user behavior wind control strategy corresponding to the wind control strategy gear so as to carry out wind control on the buyer user behavior in the service activity running process by using the user behavior wind control strategy.
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