CN111131419A - Information pushing method and server based on book pages - Google Patents
Information pushing method and server based on book pages Download PDFInfo
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- CN111131419A CN111131419A CN201911284079.4A CN201911284079A CN111131419A CN 111131419 A CN111131419 A CN 111131419A CN 201911284079 A CN201911284079 A CN 201911284079A CN 111131419 A CN111131419 A CN 111131419A
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- 238000000034 method Methods 0.000 title claims abstract description 52
- 238000004891 communication Methods 0.000 claims description 21
- 230000006399 behavior Effects 0.000 description 9
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- 238000004590 computer program Methods 0.000 description 2
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The invention discloses an information pushing method and a server based on book pages, wherein the method comprises the following steps: determining whether the access user is a target user in a target user group; if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information; and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client so that the client can present the book detail page, wherein the book detail page shows the at least one access entry of the information to be pushed. By the scheme, when the target user accesses the book detail page, the matched access entry of the information to be pushed is displayed to the user in the book detail page, so that the information to be pushed can be accessed from the book detail page, and the access convenience is improved.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an information pushing method and a server based on book pages.
Background
With the development of internet technology, it has become a common phenomenon to complete daily affairs or entertain through the internet. For example, an e-book may be read, purchased, played, etc. on the web. Meanwhile, in order to meet the various needs of users on the internet, each large service provider also continuously improves its service capability, and typically, the same service provider provides different services for users by developing different platforms, for example, providing a reading service through a reading client, providing a shopping service through an internet mall in the public number, and correspondingly, a user can read by opening the reading client, and complete shopping by entering the public number, searching a mall entrance and then selecting goods.
However, the inventor finds that at least the following problems exist in the prior art in the process of implementing the embodiment of the invention: the same service provider provides different services for the user through different platforms, so that the user can realize different functions through different applications or different pages in the terminal; moreover, entering a new platform often requires a long path to implement a certain function, which is inconvenient for users to use.
Disclosure of Invention
In view of the above problems, the present invention is proposed to provide a book page based information push method and server that overcome the above problems or at least partially solve the above problems.
According to one aspect of the invention, an information pushing method based on book pages is provided, which comprises the following steps:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
According to another aspect of the present invention, there is provided a server comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
According to yet another aspect of the present invention, there is provided a computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
According to the information pushing method and the server based on the book page, whether the access user is a target user in a target user group or not is determined, and if yes, the access user can be determined to have the requirement of recommending information to be pushed; for the access operation of the access user on the book detail page, at least one piece of matched information to be pushed can be inquired according to the book classification information of the current access book of the access user and/or the label information of the access user, page information of the book detail page containing the access link of the at least one piece of information to be pushed is returned to the client, so that the book detail information and the access entry of the at least one piece of information to be pushed are displayed in the book detail page of the client, and the access entry can be triggered in the book detail page and accessed to the at least one piece of information to be pushed through the access link. Therefore, according to the scheme of the invention, by determining the target user, an access entry for accessing at least one piece of information to be pushed can be provided in the book detail page aiming at the target access user, and the presentation of the access entry for the information to be pushed can be accurately realized in the book detail page; and in the book detail page, the book details can be checked, the information to be pushed can be accessed, namely the functions of a plurality of platforms are integrated on the same page, the functions are not required to be realized through different platforms, the operation path is shortened, and the convenient operation of a target user is facilitated.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a flow chart of an embodiment of the information pushing method based on book pages of the present invention;
FIG. 2 is a flowchart illustrating another embodiment of the method for pushing information based on pages of a book according to the present invention;
fig. 3 shows a schematic structural diagram of an embodiment of the server of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
Fig. 1 shows a flowchart of an embodiment of an information pushing method based on book pages according to the present invention. As shown in fig. 1, the method comprises the steps of:
step S110: determining whether the access user is a target user in a target user group; if yes, go to step S120, otherwise, the method ends.
In the invention, an access entry of the information to be pushed is provided for the target user in the book detail page, so that the target user can access the information to be pushed through the book detail page.
The target users refer to users with potential access requirements for pushed information, and the target user group is a user group including at least one user identifier of the target user. Specifically, whether the access user is a target user included in the target user group is determined by comparing the user identifier of the access user with the user identifier of at least one target user included in the target user group. In this embodiment, a specific manner of constructing the target user group is not limited, and optionally, the target user group may be constructed according to information such as a reading record of the user or a record of accessing information to be pushed, for example, a user identifier of a user who prefers to publish a book in the reading client is added to the target user group.
If the access user is determined to be the target user in the target user group, executing step S120 to perform matching of the recommended information to be pushed; and if the access user is determined not to be the target user in the target user group, indicating that the access user does not have a recommendation requirement, and ending the method.
Step S120, after receiving the access operation of the access user on the book detail page, querying at least one piece of information to be pushed, which is matched with the book classification information and/or the access user tag information, according to the book classification information and/or the access user tag information.
The book detail page refers to a page accessed by clicking a book, and in general, book detail information related to the book, such as book content introduction information, book circle information, and author introduction information, is displayed on the book detail page.
In the invention, for an access user belonging to a target user, after receiving an access operation of the access user on a book detail page, not only is book detail information related to an accessed book displayed on the book detail page inquired, but also at least one piece of information to be pushed, which is required to be recommended in the book detail page, inquired. The at least one piece of information to be pushed is matched with book classification information and/or access user label information so as to improve the conversion rate of the at least one piece of information to be pushed and avoid invalid recommendation, wherein the book classification information refers to the classification to which the accessed book belongs, such as parent class, life class, computer science class and the like; and accessing the user tag information refers to attaching a tag to the user according to the reading behavior data of the user, for example, a user who likes to see a version book may attach a tag that prefers to publish the version book.
It should be noted here that, in the present invention, it is not limited that step S110 is executed before step S120, and optionally, step S110 may also determine whether the accessing user is the target user for the accessing user after receiving the accessing operation of the accessing user on the book detail page.
Step S130, returning page information of the book detail page including the access link of the at least one piece of information to be pushed to the client, so that the client presents the book detail page, where the book detail page presents the access entry of the at least one piece of information to be pushed.
In the present invention, the specific form of the access entry is not limited, for example, the access entry may be an access control or a touch hot area.
Specifically, after at least one piece of information to be pushed is matched, page information of a book detail page is returned to a client side which triggers access operation so as to display the book detail page, the page information of the book detail page comprises the book detail information and at least one access entry of the information to be pushed, at least one access link page of the information to be pushed can be accessed by triggering the at least one access entry of the information to be pushed in the book detail page, and then the page of the information to be pushed can be accessed by the book detail page, so that the same book detail page can provide the book detail information and can access the at least one piece of information to be pushed.
According to the information pushing method based on the book page provided by the embodiment, whether an access user is a target user in a target user group is determined, and if yes, the access user can be determined to have a requirement for recommending information to be pushed; for the access operation of the access user on the book detail page, at least one piece of matched information to be pushed can be inquired according to the book classification information of the current access book of the access user and/or the label information of the access user, page information of the book detail page containing the access link of the at least one piece of information to be pushed is returned to the client, so that the book detail information and the access entry of the at least one piece of information to be pushed are displayed in the book detail page of the client, and the access entry can be triggered in the book detail page and accessed to the at least one piece of information to be pushed through the access link. Therefore, according to the scheme of the embodiment, by determining the target user, an access entry for accessing at least one piece of information to be pushed can be provided in the book detail page for the target access user, and the information to be pushed can be accurately presented in the book detail page; and in the book detail page, the book details can be checked, the information to be pushed can be accessed, namely the functions of a plurality of platforms are integrated on the same page, the functions are not required to be realized through different platforms, the operation path is shortened, and the convenient operation of a target user is facilitated.
Fig. 2 is a flowchart illustrating another embodiment of the information pushing method based on book pages according to the present invention. As shown in fig. 2, the method comprises the steps of:
step S210: and generating a target user group.
The target users refer to users with potential access requirements for pushed information, and the target user group is a user group including at least one user identifier of the target user.
Specifically, user tag information of all users is obtained, wherein the user tag information can be obtained according to reading data, payment data, portrait data and/or behavior data of a mall of the users, for example, the reading data of the users shows that the users often read published books, and the user tag information includes preferred published books; generating a target user group according to whether the user tag information of any user contains at least one preset tag information, wherein the user tag information includes information for one or more tag dimensions, which in some alternative embodiments include a reading preference dimension, and/or a payment dimension, the reading preference dimensionality reflects book types preferred by a user, the payment dimensionality reflects frequency and/or amount of payment and/or recharging in the reading process of the user, the label information of at least one preset label dimensionality of the user is compared with the preset label information of at least one preset label dimensionality, whether the label information of at least one preset dimensionality of the user is consistent with the preset label information or not is determined, if so, the user is a target user, and the user identification of the user is added into a target user group. For example, if at least one preset tag dimension is a reading preference dimension, when the book category information preferred in the user reading preference dimension includes preset preferred book category information (e.g., a publication book), it is determined that the user is a target user, and the user identifier of the user is added to the target user group.
Further, in some specific embodiments of the present invention, the preset tag dimensions are a reading preference dimension and a payment dimension, and at least one preset tag information includes payment tag information and/or publication preference tag information, and accordingly, in the process of obtaining the target user group, for any user, it is determined whether the user tag information of the user includes the payment tag information and the publication preference tag information, and if so, the user identifier of the user is added to the target user group, where when it is determined that the user tag information of the user includes the payment tag information, for example, the tag information of the payment dimension is displayed as a payment user, it indicates that the user is a user who potentially intends to send payment information, and when it is determined that the user tag information of the user includes the publication preference tag information, it indicates that the user is a user who pursues quality, generally, a user group with higher quality requirements is obtained, wherein the user is white collar and the like, and based on the user, when the user simultaneously meets the requirements of the paid user and the quality user, the user is determined to be a target user, and the user identifier of the target user is added to the target user group.
Further, in other specific embodiments of the present invention, after the user is preliminarily screened through the user tag information, reading duration information of the user is further obtained, and a target user group is generated according to the reading duration information of the user, where the reading duration information reflects an accumulated time length of the user reading in the reading client, and the accumulated time length is in direct proportion to the loyalty of the user to the reading platform, and then a target user with a greater potential can be further screened. For example, when it is determined whether the user tag information of the user includes payment tag information and publication preference tag information, and the determination result is yes, it is further determined whether the reading duration displayed by the reading duration information of the user exceeds a preset duration, if so, the user is determined as a target user, and the user identifier of the user is added to a target user group.
Step S220: determining whether the access user is a target user in a target user group; if yes, go to step S230, otherwise go to step S250.
Specifically, whether the access user is a target user included in the target user group is determined by comparing the user identifier of the access user with the user identifier of at least one target user included in the target user group. If the access user is determined to be the target user in the target user group, executing step S230 to perform matching of the recommended information to be pushed; if the access user is determined not to be the target user in the target user group, it indicates that there is no recommendation requirement for the access user, and step S250 is executed to display the book detail information.
Step S230: after receiving the access operation of the access user to the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information.
The access link of the information to be pushed refers to a link entering an information page to be pushed, and the access entry of the information to be pushed refers to an entry triggering access to the access link.
Specifically, after receiving an access operation of an access user belonging to a target user group to a book detail page, matching at least one piece of information to be pushed for the access user, so as to provide an access entry and an access link for the at least one piece of information to be pushed in the book detail page.
In some optional embodiments of the present invention, at least one piece of information to be pushed may be matched according to book classification information, where the book classification information refers to classification information to which a book targeted by an access operation belongs, and in these optional embodiments, a keyword of the information to be pushed may be extracted from description information and/or comment information of candidate information to be pushed, and the book classification information and the keyword of the information to be pushed are matched to obtain at least one piece of information to be pushed that is matched with the book classification information.
For example, the book targeted by the access operation is a book of children's class read "money for puppies", and the information to be pushed and the keywords of the information to be pushed are as follows: the information 1 to be pushed is displayed by the watch; keywords, children; the information to be pushed 2 is a notebook computer; keyword, business, office; the information 3 to be pushed is the shaver; and matching the keywords of the three pieces of information to be pushed to be recommended by the male with classified information ' children ' of the dog money ', so as to determine that at least one piece of information to be pushed is the information to be pushed 1 watch.
Or, in other optional embodiments of the present invention, at least one piece of information to be pushed may be matched according to access user tag information, where a model relationship between the user tag information and the access information to be pushed is constructed by collecting operation behaviors of the user to be pushed of various user tag information, where the operation behaviors include, but are not limited to, a sharing behavior, a clicking behavior, a collecting behavior, and/or a placing behavior, and in detail, a tag characteristic of the user tag information and a to-be-pushed information characteristic of a plurality of to-be-recommended to-be-pushed information are input as a model, and a to-be-pushed information characteristic of the to-be-pushed information of an operation behavior executed by the user is output as a model, and then the model relationship may be trainable; and then inputting the label characteristic of the user label information of the current access user and the information characteristic to be pushed of the information to be recommended into the model relation, wherein the information characteristic to be pushed output by the model is the matched information characteristic to be pushed of at least one piece of information to be pushed.
Step S240: and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client so that the client can present the book detail page, wherein the book detail page shows the at least one access entry of the information to be pushed.
In the present invention, the specific form of the access entry is not limited, for example, the access entry may be an access control or a touch hot area. For example, the access portal is a click button for access to the information to be pushed.
Specifically, after at least one piece of information to be pushed is matched, page information of a book detail page is returned to a client side which triggers access operation so as to display the book detail page, the page information of the book detail page comprises at least one access entry of the information to be pushed, the access link page of the information to be pushed can be accessed by triggering the access entry of the information to be pushed in the book detail page, and then the access link page of the information to be pushed can be accessed by the book detail page, so that the same book detail page can provide the book detail information and can access the at least one piece of information to be pushed.
In addition, in an embodiment of the present invention, the book detail page further displays book detail information, and the access entry of the at least one piece of information to be pushed includes introduction information of the at least one piece of information to be pushed, that is, the content presented by the access entry is the introduction information of the information to be pushed, and a request for accessing the information to be pushed is initiated after performing operations such as touch and click on the introduction information, where the introduction information may be picture information, name information, and/or description information. In this embodiment, after at least one piece of information to be pushed is obtained through matching, a book detail request is sent to the e-book reading server to obtain book detail information, a to-be-pushed information introduction request is sent to the to-be-pushed information server to obtain introduction information of the at least one piece of information to be pushed, by sending corresponding requests to the e-book reading server and the to-be-pushed information server respectively, information provided by each platform can be obtained, further, information returned by each platform can be displayed in a book detail page, and the displayed to-be-pushed information introduction information can guide access to the to-be-pushed information through the access entrance.
And step S250, returning the book detail information to the client side so that the client side can present a book detail page only comprising the book detail information.
In some optional embodiments of the present invention, the information to be pushed is commodity information, and the website of the commodity source and the website of the book source are maintained by the same service background, so that the book information in the book reading website operated by the same operation background and the commodity information in the shopping website can be pushed in a cross manner by the scheme of the present embodiment, thereby achieving cross-platform communication.
According to the information pushing method based on the book pages, firstly, a target user group is generated, the target user group with the access potential is determined, so that whether an access user is a target user or not is determined in the following process, and information to be pushed can be recommended in a targeted mode; aiming at a target user, an access entry for accessing at least one piece of information to be pushed is provided on a book detail page, and the presentation of the access entry for the information to be pushed can be accurately realized on the book detail page; and in the book detail page, the book details can be checked, the information to be pushed can be accessed, namely the functions of a plurality of platforms are integrated on the same page, the functions are not required to be realized through different platforms, the operation path is shortened, and the convenient operation of a target user is facilitated.
The embodiment of the invention provides a nonvolatile computer storage medium, wherein at least one executable instruction is stored in the computer storage medium, and the computer executable instruction can execute the information pushing method based on the book page in any method embodiment.
The executable instructions may be specifically configured to cause the processor to:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
In an alternative, the executable instructions cause the processor to:
and generating the target user group.
In an alternative, the executable instructions cause the processor to:
acquiring user tag information of all users;
and aiming at any user, generating a target user group according to whether the user tag information of the user contains at least one preset tag information.
In an optional manner, the at least one preset tag information includes paid tag information and/or publishing class preference tag information.
In an alternative, the executable instructions cause the processor to:
acquiring reading time information of a user; and generating a target user group according to the reading time information of the user.
In an alternative, the executable instructions cause the processor to:
extracting keywords of the information to be pushed from the description information and/or comment information of the candidate information to be pushed; and matching the book classification information with keywords of information to be pushed to obtain at least one piece of information to be pushed matched with the book classification information.
In an optional mode, the book detail page also displays book detail information; the access entrance of the at least one information to be pushed comprises introduction information of the at least one information to be pushed;
the executable instructions cause the processor to perform the following operations: sending a book detail request to an electronic book reading server to acquire book detail information; and sending a to-be-pushed information introduction request to the to-be-pushed information server to acquire introduction information of at least one to-be-pushed information.
In an optional manner, the information to be pushed is commodity information, and the website from which the commodity comes and the website from which the book comes are maintained by the same service background.
Fig. 3 is a schematic structural diagram of an embodiment of a server according to the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the server.
As shown in fig. 3, the server may include: a processor (processor)302, a communication Interface 304, a memory 306, and a communication bus 308.
Wherein: the processor 302, communication interface 304, and memory 306 communicate with each other via a communication bus 308. A communication interface 304 for communicating with network elements of other devices, such as clients or other servers. The processor 302 is configured to execute the program 310, and may specifically perform relevant steps in the above embodiment of the book page-based information pushing method for a server.
In particular, program 310 may include program code comprising computer operating instructions.
The processor 302 may be a central processing unit CPU, or an application specific Integrated circuit (asic), or one or more Integrated circuits configured to implement an embodiment of the present invention. The server comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
And a memory 306 for storing a program 310. Memory 306 may comprise high-speed RAM memory and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 310 may specifically be configured to cause the processor 302 to perform the following operations:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
In an alternative manner, the program 310 may be specifically configured to cause the processor 302 to perform the following operations:
and generating the target user group.
In an alternative manner, the program 310 may be specifically configured to cause the processor 302 to perform the following operations:
acquiring user tag information of all users;
and aiming at any user, generating a target user group according to whether the user tag information of the user contains at least one preset tag information.
In an optional manner, the at least one preset tag information includes paid tag information and/or publishing class preference tag information.
In an alternative manner, the program 310 may be specifically configured to cause the processor 302 to perform the following operations:
acquiring reading time information of a user; and generating a target user group according to the reading time information of the user.
In an alternative manner, the program 310 may be specifically configured to cause the processor 302 to perform the following operations:
extracting keywords of the information to be pushed from the description information and/or comment information of the candidate information to be pushed; and matching the book classification information with keywords of information to be pushed to obtain at least one piece of information to be pushed matched with the book classification information.
In an optional mode, the book detail page also displays book detail information; the access entrance of the at least one information to be pushed comprises introduction information of the at least one information to be pushed;
the program 310 may specifically be configured to cause the processor 302 to perform the following operations:
sending a book detail request to an electronic book reading server to acquire book detail information; and sending a to-be-pushed information introduction request to the to-be-pushed information server to acquire introduction information of at least one to-be-pushed information.
In an optional manner, the information to be pushed is commodity information, and the website from which the commodity comes and the website from which the book comes are maintained by the same service background.
The algorithms or displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. In addition, embodiments of the present invention are not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the embodiments of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the invention and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names. The steps in the above embodiments should not be construed as limiting the order of execution unless specified otherwise.
The invention discloses: A1. an information pushing method based on book pages comprises the following steps:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
A2. The method of a1, wherein the method further comprises: and generating the target user group.
A3. The method of a2, wherein the generating the target user group further comprises:
acquiring user tag information of all users;
and aiming at any user, generating a target user group according to whether the user tag information of the user contains at least one preset tag information.
A4. The method of a3, wherein the at least one preset tag information includes paid tag information and/or publication class preference tag information.
A5. The method of A3 or A4, wherein the generating the target user group further comprises:
acquiring reading time information of a user; and generating a target user group according to the reading time information of the user.
A6. The method according to any one of a1-a5, wherein the querying at least one to-be-pushed information matching the book classification information and/or access user tag information according to book classification information and/or access user tag information further comprises:
extracting keywords of the information to be pushed from the description information and/or comment information of the candidate information to be pushed; and matching the book classification information with keywords of information to be pushed to obtain at least one piece of information to be pushed matched with the book classification information.
A7. The method of any one of a1-a6, wherein the book detail page further presents book detail information; the access entrance of the at least one information to be pushed comprises introduction information of the at least one information to be pushed;
the method further comprises the following steps: sending a book detail request to an electronic book reading server to acquire book detail information; and sending a to-be-pushed information introduction request to the to-be-pushed information server to acquire introduction information of at least one to-be-pushed information.
A8. The method of any one of A1-A7, wherein the information to be pushed is commodity information, and a commodity-derived website and a book-derived website are maintained by the same service background.
The invention discloses: B9. a server, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
B10. The server of B9, the memory storing at least one executable instruction, the executable instruction causing the processor to:
and generating the target user group.
B11. The server of B10, the memory storing at least one executable instruction, the executable instruction causing the processor to:
acquiring user tag information of all users;
and aiming at any user, generating a target user group according to whether the user tag information of the user contains at least one preset tag information.
B12. The server of B11, wherein the at least one preset tag information includes paid tag information and/or publication class preference tag information.
B13. The server of B11 or B12, the memory to store at least one executable instruction that causes the processor to:
acquiring reading time information of a user; and generating a target user group according to the reading time information of the user.
B14. The server of any one of B9-B13, the memory to store at least one executable instruction that causes the processor to:
extracting keywords of the information to be pushed from the description information and/or comment information of the candidate information to be pushed; and matching the book classification information with keywords of information to be pushed to obtain at least one piece of information to be pushed matched with the book classification information.
B15. The server according to any one of B9-B14, wherein the book detail page further shows book detail information; the access entrance of the at least one information to be pushed comprises introduction information of the at least one information to be pushed;
the memory is configured to store at least one executable instruction that causes the processor to: sending a book detail request to an electronic book reading server to acquire book detail information; and sending a to-be-pushed information introduction request to the to-be-pushed information server to acquire introduction information of at least one to-be-pushed information.
B16. The server according to any one of B9-B15, wherein the information to be pushed is commodity information, and the website from which commodities are sourced and the website from which books are sourced are maintained by the same service background.
The invention discloses: C17. a computer storage medium having stored therein at least one executable instruction that causes a processor to:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
C18. The computer storage medium of C17, the storage medium having stored therein at least one executable instruction that causes a processor to:
and generating the target user group.
C19. The computer storage medium of C18, the storage medium having stored therein at least one executable instruction that causes a processor to:
acquiring user tag information of all users;
and aiming at any user, generating a target user group according to whether the user tag information of the user contains at least one preset tag information.
C20. The computer storage medium of C19, wherein the at least one preset tag information includes paid tag information and/or publication class preference tag information.
C21. The computer storage medium of C19 or C20, the storage medium having stored therein at least one executable instruction that causes a processor to:
acquiring reading time information of a user; and generating a target user group according to the reading time information of the user.
C22. The computer storage medium of any of C17-C21, the storage medium having stored therein at least one executable instruction that causes a processor to:
extracting keywords of the information to be pushed from the description information and/or comment information of the candidate information to be pushed; and matching the book classification information with keywords of information to be pushed to obtain at least one piece of information to be pushed matched with the book classification information.
C23. The computer storage medium of any one of C17-C22, wherein the book details page further presents book details information; the access entrance of the at least one information to be pushed comprises introduction information of the at least one information to be pushed;
the storage medium has stored therein at least one executable instruction that causes a processor to: sending a book detail request to an electronic book reading server to acquire book detail information; and sending a to-be-pushed information introduction request to the to-be-pushed information server to acquire introduction information of at least one to-be-pushed information.
C24. The computer storage medium of any one of C17-C23, wherein the information to be pushed is commodity information, and a website from which a commodity comes and a website from which a book comes are maintained by the same service background.
Claims (10)
1. An information pushing method based on book pages comprises the following steps:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
2. The method of claim 1, wherein the method further comprises: and generating the target user group.
3. The method of claim 2, wherein the generating the target user group further comprises:
acquiring user tag information of all users;
and aiming at any user, generating a target user group according to whether the user tag information of the user contains at least one preset tag information.
4. The method of claim 3, wherein the at least one preset tag information comprises paid tag information and/or publication class preference tag information.
5. The method of claim 3 or 4, wherein the generating the target user group further comprises:
acquiring reading time information of a user; and generating a target user group according to the reading time information of the user.
6. The method according to any one of claims 1 to 5, wherein the querying for at least one to-be-pushed information matching the book classification information and/or the access user tag information according to the book classification information and/or the access user tag information further comprises:
extracting keywords of the information to be pushed from the description information and/or comment information of the candidate information to be pushed; and matching the book classification information with keywords of information to be pushed to obtain at least one piece of information to be pushed matched with the book classification information.
7. The method of any one of claims 1-6, wherein the book details page further presents book details information; the access entrance of the at least one information to be pushed comprises introduction information of the at least one information to be pushed;
the method further comprises the following steps: sending a book detail request to an electronic book reading server to acquire book detail information; and sending a to-be-pushed information introduction request to the to-be-pushed information server to acquire introduction information of at least one to-be-pushed information.
8. The method of any one of claims 1-7, wherein the information to be pushed is commodity information, and the website from which the commodity comes and the website from which the book comes are maintained by the same service background.
9. A server, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
10. A computer storage medium having stored therein at least one executable instruction that causes a processor to:
determining whether the access user is a target user in a target user group;
if yes, after receiving the access operation of the access user on the book detail page, inquiring at least one piece of information to be pushed matched with the book classification information and/or the access user label information according to the book classification information and/or the access user label information;
and returning page information of the book detail page containing the at least one access link of the information to be pushed to the client side so that the client side can present the book detail page, wherein the book detail page is provided with the at least one access entry of the information to be pushed.
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| CN201911284079.4A CN111131419A (en) | 2019-12-13 | 2019-12-13 | Information pushing method and server based on book pages |
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| CN201911284079.4A CN111131419A (en) | 2019-12-13 | 2019-12-13 | Information pushing method and server based on book pages |
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