CN111127086A - Advertisement putting method and device, storage medium and electronic device - Google Patents
Advertisement putting method and device, storage medium and electronic device Download PDFInfo
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
Abstract
The embodiment of the invention relates to an advertisement putting method and device, a storage medium and an electronic device. Wherein, the method comprises the following steps: receiving a flow request which is sent by an advertisement medium and used for putting a first advertisement order; under the condition that the flow request fails, acquiring a second advertisement order in an advertisement order pool, wherein the advertisement order pool comprises the first advertisement order and the second advertisement order; and sending the flow response carrying the second advertisement order to the advertisement media so that the advertisement media puts the second advertisement order. The invention solves the technical problems of low traffic application passing rate and low advertisement putting task completion rate caused by the fact that the traffic application of the advertisement media cannot be reused after the traffic application fails.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an advertisement putting method and device, a storage medium and an electronic device.
Background
The PD is (preferred deal) that the seller and the buyer agree a fixed price higher than the auction base price in advance, and the buyer asks for a response directly if necessary when the opportunity is on shelf to take down the opportunity at the agreed price. In this mode, the seller's inventory is not guaranteed, as is guaranteed that the buyer will prefer to be in the existing inventory.
Today, more and more brand customers are programmatically placed using PD patterns through the advertising preferred platform ReachMax. Different products in the same customer have the demands of the PD in the same region, and different products in different customers also have the demands of the PD in the same region. At present, the returned quantity of one product of the same client cannot be utilized by other products, and the returned quantities of different products of different clients cannot be utilized by products of other clients, so that the condition that the completion rate of the advertisement putting task is low finally occurs.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides an advertisement delivery method and device, a storage medium and an electronic device, which at least solve the technical problems of low traffic application passing rate and low advertisement delivery task completion rate caused by incapability of recycling after traffic application of advertisement media fails.
According to an aspect of an embodiment of the present invention, there is provided an advertisement order placement method, including: receiving a flow request which is sent by an advertisement medium and used for putting a first advertisement order; under the condition that the flow request fails, acquiring a second advertisement order in an advertisement order pool, wherein the advertisement order pool comprises the first advertisement order and the second advertisement order; and sending a flow response carrying the second advertisement order to the advertisement media so that the advertisement media puts the second advertisement order.
Further, the advertisement order pool includes at least two advertisement orders, and acquiring a second advertisement order in the advertisement order pool includes, in case that the flow request fails: acquiring an advertisement media code in the flow request; determining a corresponding advertisement order pool according to the advertisement media codes; selecting an advertisement order in the advertisement order pool as the second advertisement order.
Further, still include: receiving a flow request packet sent by the advertisement media, wherein the flow request packet comprises flow requests corresponding to at least two advertisement orders respectively, and the at least two advertisement orders are located in the same advertisement order pool; selecting an advertisement order in the advertisement order pool as the second advertisement order; and sending at least two flow reply packets carrying the second advertisement order to the advertisement media.
Further, selecting an advertisement order in the advertisement order pool as the second advertisement order comprises: acquiring request information in the flow request; matching the at least two advertisement orders according to the request information; determining the advertisement order with the highest matching degree as the second advertisement order; and when the advertisement order matched with the request information does not exist in the advertisement order pool, returning a request reply that the advertisement order is empty to the advertisement media.
Further, the request information includes at least one of: media name, advertisement form, advertisement slot, advertisement keyword, delivery region, device ID.
Further, selecting an advertisement order in the advertisement order pool as the second advertisement order comprises: acquiring a current launching task of each advertisement order in the advertisement order pool; acquiring an advertisement order with the completion degree of the current putting task smaller than or equal to a preset threshold value as the second advertisement order; and under the condition that the completion degree of the current putting task of each advertisement order in the advertisement order pool is greater than a preset threshold value, returning a request reply that the advertisement order is empty to the advertisement media.
According to another aspect of the embodiments of the present invention, there is also provided an advertisement order placing apparatus, including: the receiving unit is used for receiving a flow request which is sent by an advertising medium and used for putting a first advertising order; an obtaining unit, configured to obtain a second advertisement order in an advertisement order pool in a case that the traffic request fails, where the advertisement order pool includes the first advertisement order and the second advertisement order; and the sending unit is used for sending the flow response carrying the second advertisement order to the advertisement media so that the advertisement media puts the second advertisement order.
Further, the acquisition unit includes: the acquisition module is used for acquiring the advertising media codes in the flow request; the determining module is used for determining a corresponding advertisement order pool according to the advertisement media codes; a selection module for selecting an advertisement order in the advertisement order pool as the second advertisement order.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium including a stored program, wherein the program executes the method for placing an advertisement order as described above.
According to another aspect of the embodiments of the present invention, there is also provided an electronic apparatus, including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor executes the method for placing an advertisement order as described above through the computer program.
In the embodiment of the invention, a flow request for putting a first advertisement order sent by an advertisement medium is received; and under the condition that the flow request is failed, sending a flow response carrying the second advertisement order to the advertisement media by acquiring the second advertisement order in the advertisement order pool so that the advertisement media puts the second advertisement order. The method and the device achieve the aim of recycling the flow request under the condition that the flow request fails, and further solve the technical problems that the flow application passing rate and the advertisement putting task completion rate are low due to the fact that the flow application of the advertisement media cannot be recycled after the flow application fails.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive labor.
FIG. 1 is a schematic diagram of an alternative advertising system according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of an alternative method of placing an advertisement order according to an embodiment of the present invention;
fig. 3 is a schematic diagram of an alternative advertisement order placement device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
Example 1
The advertisement putting method in the embodiment of the invention is mainly applied to an advertisement system comprising an advertisement preferred platform and an advertisement medium, wherein the advertisement preferred platform is used for managing the putting of the advertisement, and the advertisement medium is used for exposing the advertisement. The advertisement media can cache the materials of the advertisement orders in the database in advance, and according to the preset advertisement positions of the advertisement media and the advertisement putting requirements generated by media contents, the advertisement order requests are sent to the server based on the advertisements needing to be put at present. For example, as shown in fig. 1, an advertisement medium 10 is video software, and an advertisement can be played before a section of video in the video software 10 is played, the video software 10 sends a traffic request to an advertisement preferred platform 20 based on a first advertisement order cached in advance, after receiving the traffic request, the advertisement preferred platform 20 determines whether to place a first advertisement order carried in the traffic request, and if a placement task of the current first advertisement order is allowed, returns a traffic reply for placing the first advertisement order. If the task of putting the current first advertisement order is not allowed, a second advertisement order is selected from the flow pool where the first advertisement order is located, and a flow response carrying the second advertisement order is returned to the video software 10. By the embodiment, the flow request is recycled under the condition that the flow request fails.
Optionally, in this embodiment, the advertisement preference platform is connected to the advertisement medium through a network. Networks include, but are not limited to, wide area networks, metropolitan area networks, and local area networks, among others.
According to an embodiment of the present invention, there is provided an advertisement delivery method, as shown in fig. 1, the method including:
s202, receiving a flow request sent by an advertisement medium and used for putting a first advertisement order;
s204, under the condition that the flow request fails, acquiring a second advertisement order in an advertisement order pool, wherein the advertisement order pool comprises the first advertisement order and the second advertisement order;
s206, sending the flow response carrying the second advertisement order to the advertisement media so that the advertisement media puts the second advertisement order.
In this embodiment, the media content of the advertisement media includes, but is not limited to, videos, novels, cartoons, news, and the like, and in the process of browsing or viewing the media content of the advertisement media by the user, the advertisement media sends a traffic request to the advertisement preference platform, and requests the advertisement preference platform to confirm whether to place an advertisement order in the traffic request, so as to expose on the media content currently played by the target media. In this embodiment, the advertisement order is placed, and the actual uplink is to expose the advertisement corresponding to the advertisement order in the media content of the advertisement media or the preset advertisement space.
In an actual application scenario, an advertiser may purchase a certain number of advertisement orders in advance to place advertisements. For example, an advertiser purchases 1000 times a promotional advertisement of software a in advance, and intends to launch on a certain video APP. And the server side of a certain video APP determines the corresponding advertisement putting opportunity according to the media content played by the video APP, the APP starting time and the setting of the graphical user interface on the APP, and further sends a flow request for putting the software A to the advertisement preferred platform. After receiving a flow request of a server side of a certain video APP, the advertisement optimization platform judges whether the releasing times of the software A is greater than 0, and if yes, the advertisement order of the software A is allowed to be released; if not, the advertisement order of the software A is refused to be released.
In this embodiment, when a flow request for sending a first advertisement order by an advertisement medium fails, an advertisement order pool where the first advertisement order is located is determined, a plurality of advertisement orders in the advertisement order pool are obtained, a second advertisement order is determined according to delivery tasks of the plurality of advertisement orders, then a flow reply carrying the second advertisement order is sent to the advertisement medium, so that multiplexing of the flow request is realized, and the second advertisement order is delivered.
In this embodiment, the advertisement types, the advertisement forms, and the like of the advertisement orders in the advertisement order pool are the same, so that any one of the advertisement orders in the advertisement order pool where the first advertisement order is located can be obtained to be placed instead of the first advertisement order under the condition that the first advertisement order request in the flow request fails. In the preferred embodiment, when the first advertisement order requests to place a change, an optimal advertisement order is selected from the advertisement order pool as the second advertisement order, and the multiplexing of the flow application and the withdrawal amount and the placement of the second advertisement order are performed.
It should be noted that, with the present embodiment, a traffic request for placing a first advertisement order sent by an advertisement medium is received; and under the condition that the flow request is failed, sending a flow response carrying the second advertisement order to the advertisement media by acquiring the second advertisement order in the advertisement order pool so that the advertisement media puts the second advertisement order. The method and the device achieve the aim of recycling the flow request under the condition that the flow request fails, and further solve the technical problems that the flow application passing rate and the advertisement putting task completion rate are low due to the fact that the flow application of the advertisement media cannot be recycled after the flow application fails.
Optionally, in this embodiment, the advertisement order pool includes at least two advertisement orders, and in the case that the flow request fails, the obtaining of the second advertisement order in the advertisement order pool includes, but is not limited to: acquiring an advertisement media code in the flow request; determining a corresponding advertisement order pool according to the advertisement media codes; one advertisement order in the advertisement order pool is selected as a second advertisement order.
In a specific application scenario, the flow request of the advertisement media includes an advertisement media code of the advertisement media, for example, an advertisement media code Deal ID included in the flow application, where one Deal ID corresponds to one advertisement order pool on the advertisement preferred platform side, the corresponding advertisement order pool is determined by obtaining the Deal ID of the advertisement media, and then one advertisement order is selected from the advertisement order pool as a second advertisement order.
Optionally, in this embodiment, the method further includes, but is not limited to: receiving a flow request packet sent by an advertisement medium, wherein the flow request packet comprises flow requests corresponding to at least two advertisement orders respectively, and the at least two advertisement orders are located in the same advertisement order pool; selecting an advertisement order in the advertisement order pool as a second advertisement order; at least two traffic replies carrying the second advertisement order are sent to the advertising medium.
In this embodiment, a plurality of advertisement orders generally exist on the advertisement media side, and the advertisement media will issue flow applications for the plurality of advertisement orders respectively to request the advertisement optimization platform to confirm whether to place the advertisement orders respectively. In a preferred embodiment, when the advertisement media needs to send a flow application for a plurality of advertisement orders in the same advertisement order pool, a flow request packet is generated by packaging all flow requests of the advertisement media, and the flow request packet includes flow requests of each advertisement order in the advertisement order pool. After receiving the flow request packet, the advertisement optimization platform determines one of the advertisement orders as a second advertisement order according to the current delivery task of each advertisement order in the advertisement order pool, and then sends a flow reply packet carrying a plurality of second advertisement orders to the advertisement media.
In a specific example of an application scenario, for example, the advertisement order pool includes an advertisement order a, an advertisement order B, and an advertisement order C, an advertisement traffic application sent by an advertisement medium includes traffic requests of three advertisement orders, that is, the advertisement order a, the advertisement order B, and the advertisement order C, after receiving the traffic request packet, the advertisement preference platform determines that the advertisement order B can be placed according to a current placement task of the advertisement order a, the advertisement order B, and the advertisement order C, selects the advertisement order B as a second advertisement order, and sends a traffic reply packet carrying the three advertisement orders B to the advertisement preference platform.
In another example, the traffic request packet is also a kind of traffic request, and the difference is that the traffic request packet includes a plurality of advertisement orders, and the advertisement media packages all the current traffic requests of the advertisement media. In the advertisement preference platform, the traffic reply packet is also a kind of traffic reply, except that the traffic reply packet carries a traffic reply of a plurality of advertisement orders.
Optionally, in this embodiment, the selecting one advertisement order in the advertisement order pool as the second advertisement order includes but is not limited to: acquiring request information in a flow request; matching at least two advertisement orders according to the request information; determining the advertisement order with the highest matching degree as a second advertisement order; and when the advertisement order matched with the request information does not exist in the advertisement order pool, returning a request reply that the advertisement order is empty to the advertisement medium.
Optionally, in this embodiment, the request information includes at least one of: media name, advertisement form, advertisement slot, advertisement keyword, delivery region, device ID.
In a specific application scenario, a traffic request sent by an advertisement medium includes an advertisement medium code of the advertisement medium and request information, where the request information includes advertisement delivery information on the advertisement medium side, such as a name of the medium; the advertisement form comprises that the advertisement is video, picture, audio and the like; the advertisement space comprises a software starting interface, media content and the like; the advertisement keywords comprise the product, type and the like of the advertisement; the placement region, advertisement display equipment and the like. And matching the information of the advertisement orders in the advertisement order pool according to the request information, acquiring the advertisement order with the highest matching degree as a second advertisement order, and returning a request reply carrying the second advertisement order to the advertisement media. And when the advertisement order pool does not have the advertisement order matched with the request information, returning a request reply that the advertisement order is empty to the advertisement media.
Optionally, in this embodiment, the selecting one advertisement order in the advertisement order pool as the second advertisement order includes but is not limited to: acquiring a current launching task of each advertisement order in an advertisement order pool; acquiring an advertisement order with the completion degree of the current putting task smaller than or equal to a preset threshold value as a second advertisement order; and under the condition that the completion degree of the current putting task of each advertisement order in the advertisement order pool is greater than a preset threshold value, returning a request reply that the advertisement order is empty to the advertisement media.
In a specific application scenario, each advertiser will purchase a certain number of times of placement of advertisement orders, and therefore, in selecting the second advertisement order in the advertisement optimization platform, selection will be performed according to the completion degree of placement tasks of the advertisement orders in the advertisement order pool. For example, the advertisement order pool includes advertisement order A, advertisement order B, and advertisement order C. The putting tasks of the advertisement order A, the advertisement order B and the advertisement order C are 1000 times, wherein the putting quantity of the advertisement order A is 800, the putting quantity of the advertisement order B is 430 and the putting quantity of the advertisement order C is 1000, and then the advertisement order A or the advertisement order B is selected as a second advertisement order. And if the launching tasks of the advertisement order A, the advertisement order B and the advertisement order C are all completed at the moment, returning a request reply that the advertisement order is empty to the advertisement media.
In the embodiment, a flow request for placing a first advertisement order sent by an advertisement medium is received; and under the condition that the flow request is failed, sending a flow response carrying the second advertisement order to the advertisement media by acquiring the second advertisement order in the advertisement order pool so that the advertisement media puts the second advertisement order. The method and the device achieve the aim of recycling the flow request under the condition that the flow request fails, and further solve the technical problems that the flow application passing rate and the advertisement putting task completion rate are low due to the fact that the flow application of the advertisement media cannot be recycled after the flow application fails.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
Example 2
According to an embodiment of the present invention, there is also provided an advertisement order placement device for implementing the above advertisement order placement method, as shown in fig. 3, the device includes:
1) an obtaining module 30, configured to obtain an advertisement media code in the traffic request;
2) a determining module 32, configured to determine a corresponding advertisement order pool according to the advertisement media code;
3) a selecting module 34, configured to select an advertisement order in the advertisement order pool as the second advertisement order.
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
Example 3
According to an embodiment of the present invention, there is also provided a storage medium including a stored program, wherein the program executes the advertisement order placement method as described above when running.
Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:
s1, receiving a flow request sent by an advertisement medium for putting a first advertisement order;
s2, acquiring a second advertisement order in an advertisement order pool under the condition that the flow request fails, wherein the advertisement order pool comprises the first advertisement order and the second advertisement order;
s3, sending a flow reply carrying the second advertisement order to the advertisement media, so that the advertisement media puts the second advertisement order.
Optionally, the storage medium is further configured to store program codes for executing the steps included in the method in embodiment 1, which is not described in detail in this embodiment.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
Example 4
An embodiment of the present invention further provides an electronic apparatus, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor executes the method for placing an advertisement order as described above through the computer program.
Optionally, in this embodiment, the memory is configured to store program code for performing the following steps:
s1, receiving a flow request sent by an advertisement medium for putting a first advertisement order;
s2, acquiring a second advertisement order in an advertisement order pool under the condition that the flow request fails, wherein the advertisement order pool comprises the first advertisement order and the second advertisement order;
s3, sending a flow reply carrying the second advertisement order to the advertisement media, so that the advertisement media puts the second advertisement order.
Optionally, the specific example in this embodiment may refer to the example described in embodiment 1 above, and this embodiment is not described again here.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (10)
1. An advertisement order placement method, comprising:
receiving a flow request which is sent by an advertisement medium and used for putting a first advertisement order;
under the condition that the flow request fails, acquiring a second advertisement order in an advertisement order pool, wherein the advertisement order pool comprises the first advertisement order and the second advertisement order;
and sending a flow response carrying the second advertisement order to the advertisement media so that the advertisement media puts the second advertisement order.
2. The method of claim 1, wherein the ad order pool comprises at least two ad orders, and wherein obtaining a second ad order from the ad order pool in the event of a failure of the traffic request comprises:
acquiring an advertisement media code in the flow request;
determining a corresponding advertisement order pool according to the advertisement media codes;
selecting an advertisement order in the advertisement order pool as the second advertisement order.
3. The method of claim 1, further comprising:
receiving a flow request packet sent by the advertisement media, wherein the flow request packet comprises flow requests corresponding to at least two advertisement orders respectively, and the at least two advertisement orders are located in the same advertisement order pool;
selecting an advertisement order in the advertisement order pool as the second advertisement order;
and sending at least two flow reply packets carrying the second advertisement order to the advertisement media.
4. The method of claim 2 or 3, wherein selecting one advertisement order from the pool of advertisement orders as the second advertisement order comprises:
acquiring request information in the flow request;
matching the at least two advertisement orders according to the request information;
determining the advertisement order with the highest matching degree as the second advertisement order;
and when the advertisement order matched with the request information does not exist in the advertisement order pool, returning a request reply that the advertisement order is empty to the advertisement media.
5. The method of claim 4, wherein the request information comprises at least one of:
media name, advertisement form, advertisement slot, advertisement keyword, delivery region, device ID.
6. The method of claim 2 or 3, wherein selecting one advertisement order from the pool of advertisement orders as the second advertisement order comprises:
acquiring a current launching task of each advertisement order in the advertisement order pool;
acquiring an advertisement order with the completion degree of the current putting task smaller than or equal to a preset threshold value as the second advertisement order;
and under the condition that the completion degree of the current putting task of each advertisement order in the advertisement order pool is greater than a preset threshold value, returning a request reply that the advertisement order is empty to the advertisement media.
7. An advertisement order placement device, comprising:
the receiving unit is used for receiving a flow request which is sent by an advertising medium and used for putting a first advertising order;
an obtaining unit, configured to obtain a second advertisement order in an advertisement order pool in a case that the traffic request fails, where the advertisement order pool includes the first advertisement order and the second advertisement order;
and the sending unit is used for sending the flow response carrying the second advertisement order to the advertisement media so that the advertisement media puts the second advertisement order.
8. The apparatus of claim 1, wherein the obtaining unit comprises:
the acquisition module is used for acquiring the advertising media codes in the flow request;
the determining module is used for determining a corresponding advertisement order pool according to the advertisement media codes;
a selection module for selecting an advertisement order in the advertisement order pool as the second advertisement order.
9. A storage medium comprising a stored program, wherein the program when executed performs the method of placing an advertisement order as claimed in any one of claims 1 to 6.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the method of placing an advertisement order according to any one of claims 1 to 6 by means of the computer program.
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| CN201911294182.7A CN111127086A (en) | 2019-12-16 | 2019-12-16 | Advertisement putting method and device, storage medium and electronic device |
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