CN111125591B - Method, device, terminal and storage medium for counting exposure information - Google Patents
Method, device, terminal and storage medium for counting exposure information Download PDFInfo
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- CN111125591B CN111125591B CN201811295614.1A CN201811295614A CN111125591B CN 111125591 B CN111125591 B CN 111125591B CN 201811295614 A CN201811295614 A CN 201811295614A CN 111125591 B CN111125591 B CN 111125591B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/451—Execution arrangements for user interfaces
Abstract
The embodiment of the invention discloses a statistical method, a statistical device, a statistical terminal and a storage medium of exposure information. The method comprises the following steps: monitoring a scrolling event for a target list control on a current access page; in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control; and counting the information items displayed by the display control according to the information of the display control. The method provided by the embodiment realizes comprehensive and effective monitoring of the information items, and is beneficial to fully knowing the interest degree of the user on the information items.
Description
Technical Field
The embodiment of the invention relates to a mobile terminal technology, in particular to a statistical method, device, terminal and storage medium of exposure information.
Background
With the continuous development and perfection of mobile terminal technology and application programs, the application programs provide users with various information for browsing. Currently, application program developers need to count the exposed information, so that information recommendation is performed according to the interests of users.
Existing statistics of exposure information include: and counting page jump events and click events. The method has the defect that the statistical dimension is single, so that the statistical information is incomplete, and especially for an application program of an information flow type, the information items cannot be comprehensively and effectively monitored, and the interest degree of a user on the information flow content cannot be fully known.
Disclosure of Invention
The embodiment of the invention provides a statistical method, a statistical device, a statistical terminal and a statistical storage medium of exposure information, which are used for realizing comprehensive and effective monitoring of information items and are beneficial to fully knowing the interest degree of a user on the information items.
In a first aspect, an embodiment of the present invention provides a method for counting exposure information, including:
monitoring a scrolling event for a target list control on a current access page;
in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control;
and counting the information items displayed by the display control according to the information of the display control.
In a second aspect, an embodiment of the present invention further provides an exposure information statistics apparatus, where the apparatus includes:
The scrolling monitoring module is used for monitoring a scrolling event for a target list control on a current access page;
the information determining module is used for determining information of a display control which is displayed on a current screen and is associated with the target list control in response to monitoring a scrolling event of the target list control;
and the item statistics module is used for counting the information items displayed by the display control according to the information of the display control.
In a third aspect, an embodiment of the present invention further provides a terminal, where the terminal includes:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of statistics of exposure information described in any of the embodiments.
In a fourth aspect, an embodiment of the present invention further provides a computer readable storage medium having stored thereon a computer program, which when executed by a processor implements the method for counting exposure information according to any one of the embodiments.
In the embodiment of the invention, the monitoring of the scrolling event is carried out on the target list control on the current access page; in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control, and thus acquiring an exposed display control when the target list control scrolls; and counting the information items displayed by the display control according to the information of the display control, so as to count the exposed information items. According to the embodiment, through counting the exposed information items of the information flow type application program, the information items are comprehensively and effectively monitored, and the user's interest degree in the information items is fully known.
Drawings
FIG. 1 is a flowchart of a method for counting exposure information according to an embodiment of the present invention;
FIG. 2 is a flowchart of a method for counting exposure information according to a second embodiment of the present invention;
FIG. 3 is a flowchart of a method for counting exposure information according to a third embodiment of the present invention;
FIG. 4 is a flowchart of a method for counting exposure information according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of an exposure information statistics device according to a fifth embodiment of the present invention;
fig. 6 is a schematic structural diagram of a terminal according to a sixth embodiment of the present invention.
Detailed Description
The invention is described in further detail below with reference to the drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting thereof. It should be further noted that, for convenience of description, only some, but not all of the structures related to the present invention are shown in the drawings.
Example 1
Fig. 1 is a flowchart of a method for counting exposure information according to an embodiment of the present invention, where the embodiment is applicable to a situation of performing exposure statistics on information of an information stream type in an application of the information stream type, and exposure refers to that the information is displayed on a current screen and can be browsed by a user.
The method may be performed by a statistical means of exposure information, which means may be constituted by hardware and/or software and are typically integrated in the terminal, in particular in the form of a software development kit (Software Development Kit, SDK) in the application. After the application program integrates the SDK, the method provided by the embodiment of the invention can be automatically executed. Referring to fig. 1, the method for counting exposure information provided in this embodiment specifically includes the following operations:
s110, monitoring a scrolling event for a target list control on the current access page.
The current access page refers to a page in the information flow type application program, and the page carries a list control. Investigation is conducted for the application program of the main stream information flow type, and the access page of the application program of the information flow type is found to load the information flow by using ListView, recyclerView or GridView type control, based on which, the target list control in the embodiment of the invention comprises ListView, recyclerView or GridView type control.
And when the page access is performed, judging whether any target list control exists on the current access page. And if any target list control exists, monitoring the scrolling event of the target list control. Optionally, the target list scroll event includes a scroll event in either direction, such as a landscape scroll event, a portrait scroll event, or a diagonal scroll event.
And S120, responding to the monitored scrolling event of the target list control, and determining information of a display control which is displayed on the current screen and is associated with the target list control.
And responding to the monitoring of the scrolling event of the target list control, traversing all display controls (views) associated with the target list control, and judging whether each display control is displayed on the current screen.
Optionally, in response to monitoring a scrolling event of the target list control, acquiring a display position of each display control associated with the target list control; and determining information of the display control displayed on the current screen according to the display position of each display control and the display position of the current screen. For example, if the display position of the display control is within the display position of the current screen, determining that the display control is displayed on the current screen; and if the display position of the display control is beyond the display position of the current screen, determining that the display control is not displayed on the current screen. Alternatively, the display position may be represented by position coordinates.
And acquiring information of the display control displayed on the current screen. Optionally, the information of the display control includes an information item displayed by the display control.
S130, counting information items displayed by the display control according to the information of the display control.
Because the sliding operation of the user on the screen, the display control displayed on the current screen is changed in real time, and in order to realize the effectiveness of information item statistics, the information item statistics is carried out on the display control displayed on the screen in a preset statistics period. In one example, the statistics over the day result in information entries A, B, C and D. It should be noted that, in this embodiment, the statistics is not limited to the statistics of specific contents of the information items, and the statistics may also be performed on the display times and display durations of the same information item.
In this embodiment, monitoring of a scrolling event is performed through a target list control on a current access page; in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control, and thus acquiring an exposed display control when the target list control scrolls; and counting the information items displayed by the display control according to the information of the display control, so as to count the exposed information items. According to the embodiment, through counting the exposed information items of the information flow type application program, the information items are comprehensively and effectively monitored, and the user's interest degree in the information items is fully known.
Furthermore, in the embodiment, the SDK is integrated in the application program, so that the method provided by the embodiment is automatically executed, and the exposed information items can be counted without additional buried points, thereby realizing rapidness and simplicity; and the scheme itself depends on an operating system mechanism, such as Android, and is stable and reliable in operation.
Example two
Fig. 2 is a flowchart of a statistical method of exposure information according to a second embodiment of the present invention. The embodiment is further optimized on the basis of the optional implementation manners of the embodiment, and the statistics of the information items displayed by the display control according to the information of the display control is refined into the statistics of the exposure time of the matched information items according to the display time of the display control which is displayed on the current screen and displays the matched information items; and/or counting the exposure times of the matched information items according to the display times of the display control which is displayed on the current screen and displays the matched information items, and counting from the exposure time length and/or the dimension of the exposure times. With reference to fig. 2, the method provided in this embodiment specifically includes the following operations:
s210, monitoring a scrolling event for a target list control on a current access page.
S220, in response to monitoring of the scrolling event of the target list control, information of a display control which is displayed on the current screen and is associated with the target list control is determined. S230 and/or S231 are performed.
In this embodiment, the information of the display control includes: information items displayed by the display control, and/or display status, and/or display time. As the user scrolls across the screen, the position of the display control across the screen changes, for example, from the 5 th position on the screen to the 1 st position on the screen. Therefore, the application ignores the position information of the display control, and counts the list entries as the unique identification of the display control. For example, the statistical format is: information item, exposure times, exposure time length.
Optionally, for the information item: responding to a scroll event of the target list control, and acquiring a text displayed by a display control which is displayed on a current screen and is associated with the target list control; acquiring a target text with the size larger than a preset size threshold value from texts displayed by a display control; and determining information items displayed by the display control according to the target text.
Typically, the text displayed by the display control is of different sizes, the larger text may be a title, and the smaller text may be detailed content. Based on this, a preset size threshold is determined in advance according to the minimum size of the title on each display control, and the text greater than the preset size threshold may be the title, which is called the target text. The target text is then determined as an information item displayed by the display control.
Optionally, for the display state: the display state of the display control is "displayed" if the display control is displayed on the current screen, and "undisplayed" if the display control is not displayed on the current screen.
Optionally, for display time: and taking the time of monitoring the scrolling event of the target list control as the display time of the display control displayed on the current screen.
S230, counting the exposure time of the matched information items according to the display time of the display control which is displayed on the current screen and displays the matched information items.
Optionally, the matching information items include, but are not limited to, identical information items, keyword identical information items, and keyword semantically similar information items. For example, the entertainment news matches the entertainment news and the tour schedule matches the tour schedule.
And accumulating the duration formed by the display time of two adjacent times of the display control for displaying the matched information items on the current screen to obtain the exposure duration of the matched information items. For example, the display controls displaying the matched information items on the current screen include a display control 1 and a display control 2, and the display time of the display control 1 includes 2:00, 2: 01. 2:02, the display time of display control 2 includes 3:00, 2: 01. 2:02. Accumulating to obtain display duration: 4 seconds.
S231, counting the exposure times of the matched information items according to the display times of the display control which is displayed on the current screen and displays the matched information items.
And each time, responding to the monitoring of the scrolling event of the target list control, determining the display state of the display control. If the display state of the display control is "display", and the display state of the display control is "not display" last time, adding 1 to the display times of the display control. For example, the display state of the display control 1 determined in response to the scroll event is "display", the display state of the display control 1 determined in response to the scroll event is "not display" for the first time, the display state of the display control determined in response to the scroll event is "display" for the third time, and the display state of the display control determined in response to the scroll event is "display" for the fourth time, the number of exposure times of the matched information item is 2 times.
It should be noted that, in this embodiment, only S230 may be executed to count the exposure time of the information item; it is also possible to perform only S231 to count the number of exposure times of the information item; s230 and S231 may also be performed to count the number of exposures and the exposure time period of the information item. In the case of executing S230 and S231, S230 and S231 may be executed synchronously or sequentially, and the execution sequence of S230 and S231 is not limited in this embodiment.
In the embodiment, the exposure time of the matched information item is counted according to the display time of the display control for displaying the matched information item displayed on the current screen; and/or counting the exposure times of the matched information items according to the display state of the display control which is displayed on the current screen and displays the matched information items, so as to obtain the exposure time length and/or the exposure times of the information items, counting the information items from the dimension of the time length and the time number, realizing comprehensive and effective monitoring of the information items, and being beneficial to fully knowing the interest degree of users on the information items.
Example III
Fig. 3 is a flowchart of a method for counting exposure information according to a third embodiment of the present invention. The present embodiment is further optimized based on the optional implementation manners of the foregoing embodiments, and optionally, the "monitoring of the scrolling event for the target list control on the current access page" is thinned to "monitoring of the access event for each access page in the target application program; responding to the monitored access event, and monitoring a scrolling event for a target list control on the current access page; optionally, the "in response to monitoring the scrolling event of the target list control," determining the information of the display control associated with the target list control displayed on the current screen is "thinned to" within a preset time period from monitoring the scrolling event of the target list control, each time the scrolling event is monitored, determining the information of the display control associated with the target list control displayed on the current screen, deleting the information of the display control determined historically, "and" according to the information of the display control, counting the information items displayed by the display control "is thinned to" after the preset time period is reached, counting the information items displayed by the display control according to the information of the display control "so as to optimize performance. With reference to fig. 3, the method provided in this embodiment specifically includes the following operations:
S310, monitoring access events of each access page in the target application program.
The target application refers to an application of the information flow type, i.e. an application capable of displaying information of the information flow type. Because the monitoring interfaces of the access events provided by different operating systems are different, taking an Android system as an example, a hook is carried out on a target application program, and the access event of each access page is monitored.
In an example, based on an Android system mechanism, whether a page is jumped or not can be monitored, and a name of the jumped page is obtained, for example, the name of the jumped page is a mobile phone hundred-degree main page com. The jump page is used as an access page and monitors access events of the access page.
The following is code that listens to access events that access pages:
if a page resume (e.g., com.baidu.search box.mainActivity) is obtained, then the access page is considered to have been accessed, i.e., an access event for the access page is monitored. If a page pause (e.g., com.baidu.search box.mainActivity) is obtained, the page is considered to have stopped accessing, i.e., the access event to the page ends.
S320, responding to the monitored access event, and monitoring the scrolling event of the target list control on the current access page.
Optionally, when the page is accessed (i.e. the access event is monitored to the end of the azimuth event), whether any target list control exists on the current page is judged. If any target list control does not exist, no operation is performed on the current access page, but the access event of each access page in the target application program can be continuously monitored.
If any of the target list controls are present, interception of the scroll event is registered with the system based on a system application programming interface (Application Programming Interface, API) so that the system, upon interception of the scroll event, triggers a callback for the target list control to scroll.
The following is code that registers interception of a scroll event with the system based on the system API, where xxview in xxview.
xxview.getWindow().getDecorView().getViewTreeObserver()
.addOnScrollChangedListener
The code for the system callback is as follows:
s330, within a preset time period from monitoring of the scrolling event of the target list control, each time the scrolling event is monitored, information of the display control which is displayed on the current screen and is associated with the target list control is determined, and information of the display control which is determined by history is deleted.
And S340, counting the information items displayed by the display control according to the information of the display control after the preset time length is reached.
Because a user may trigger multiple system callbacks of onserolchanged after sliding on the screen, each time the system callback of onserolchanged is triggered, information of a display control associated with the target list control displayed on the current screen is acquired, and the information of the display control is packaged into a task package and put into a queue to wait for statistical processing. Then, a user sliding on the screen may cause many task packages to appear in the queue, and the data of these task packages are not very different. Therefore, in order to save computing resources, lighten the pressure of statistical processing, optimize the application program performance and set a delay processing mechanism of the task package.
Optionally, the preset duration is, for example, 300ms from the time of monitoring the scrolling event of the target list control, determining the latest information of the display control each time the scrolling event of the target list control is monitored, and deleting the historically determined information of the display control, that is, ensuring the preset duration at each interval, and ensuring that the latest task package is retained in the queue, that is, before the preset duration arrives, retaining the latest determined information of the display control. And after the preset time length is up, counting the latest information of the display control.
In the embodiment, by monitoring the access event of each access page in the target application program, responding to the monitored access event, and monitoring the scrolling event of the target list control on the current access page, the accuracy of monitoring the scrolling event is improved through a dual monitoring mechanism; by setting a delay processing mechanism, the computing resource is saved, the pressure of statistical processing is lightened, and the performance of an application program is optimized.
Example IV
Fig. 4 is a flowchart of a method for counting exposure information according to a fourth embodiment of the present invention. The embodiment is further optimized on the basis of the embodiment, optionally, after determining the information of the display control which is displayed on the current screen and is associated with the target list control in response to monitoring the scrolling event of the target list control, the monitoring of clicking event on the display control is added; determining information of a jump page in response to monitoring a click event; according to the information of the jump page, counting the browsing depth' of the user to the jump page, so as to count the browsing depth of the jump page, and specifically comprising the following operations:
s410, monitoring a scrolling event for a target list control on a current access page.
S420, in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control.
S430, monitoring clicking events on the display control.
Optionally, a hook (hook) is added to the display control associated with the target list control that is displayed on the current screen to monitor for click events of the display control.
S440, determining information of the jump page in response to the monitored clicking event.
If the clicking event of the display control is monitored, the application program jumps from the current access page to a jump page corresponding to the display control. For example, a news item displayed by the display control whose jump page is a detail page of the news item. Based on this, the present embodiment determines information of the jump page in response to the monitoring of the click event.
The information of the jump page includes, but is not limited to, a time when an access event of the jump page is monitored, a time when the access event of the jump page is ended, a type of the jump page, and page contents. The monitoring of the access event of the jump page and the end of the access event of the jump page are the same as the monitoring of the access page, and detailed descriptions of the above embodiments are omitted here. The type of the jump page may be determined according to the control type. The page content of the jump page can be determined according to the title of the jump page; or, the text displayed by the skip page can be obtained, the target text with the size larger than the preset size threshold value is obtained from the text displayed by the skip page, and the page content is determined according to the target text.
S450, according to the information of the skip page, the browsing depth and/or the browsing duration of the user on the skip page are counted.
Optionally, the clicked information item and the page content are used as the identification of the jump page. Based on the information, the browsing depth and/or the browsing duration of the user on the page content of the skip page are counted according to the information of the skip page. For example, the statistical format is: the clicked information item, page content, browsing depth and browsing duration.
For the browsing duration: optionally, a duration between a time when the access event of the jump page is monitored and a time when the access event of the jump page is ended is determined as a browsing duration.
For browsing depth: in this embodiment, the browsing depth of the user on the jump page includes the scrolling depth of the jump page along any direction, and the browsing depth may be represented by the number or the size of the pixels.
The embodiment provides different browsing depth statistical methods for different jump pages.
In the first case, the jumplist includes a non-scrollable page; and counting the browsing depth of the user on the non-scrollable page according to the size information of the non-scrollable page. In one example, the page will be jumped to directly, for example: the width and height of the com.baidu.search box.mainactivity root View (DecorView) are respectively the browsing width and the browsing height.
In the second case, the jumplist includes an overall scrollable page; and counting the browsing depth of the user on the scrollable page according to the scroll distance of the whole scrollable page. In one example, the scrollable page based on the ScrollView control obtains the browsing depth based on the following API:
scrollWidth = scrollview. Getscrollx (); lateral scroll distance of// overall scrollable page, i.e. browsing width
scrollHeight = scrollview. Getscrolly (); vertical scroll distance of// overall scrollable page, i.e. browsing height
In a third case, the jumplist includes a scrollable web page; the browsing depth of the user on the scrollable web page is counted according to the scroll distance of the scrollable web page. In one example, a scrollable page based on a webview control, the browsing depth is obtained based on the following API:
scrollWidth = scrollview. Getscrollx (); lateral scroll distance of// scrollable web page, i.e. browsing width
scrollHeight = scrollview. Getscrolly (); vertical scroll distance of// scrollable web page, i.e. browsing height
In a fourth case, the jumplist includes a scrollable page based on a list control. Wherein the list control comprises: listView, recyclerView and GridView type controls. The fourth case includes the following two alternative embodiments.
First alternative embodiment: and determining the browsing depth of the user on the scrollable page based on the list control according to the scrolling distance of the scrollable page based on the list control before the current screen.
For scrollable pages based on the RecycleView, the browsing depth is obtained based on the following APIs:
scrollWidth = recyclerview.computehorizontalscrolloffset (); the lateral scroll distance before the current screen, i.e. the browsing width
scrollHeight = recyclerview.computevertical scrolloffset (); vertical scroll distance before current screen, i.e. browsing height
Second alternative embodiment: and counting the browsing depth of the user on the scrollable page based on the list control according to the display control index (index) displayed on the current screen by the scrollable page based on the list control and the size information of the display control. Optionally, the present embodiment is applicable to ListView and gridview type controls.
Specifically, according to a display control index displayed on a current screen based on a scrollable page of the list control and the height of the display control, the browsing height of a user on the scrollable page based on the list control is counted; and counting the browsing width of the scrollable page of the user based on the list control according to the total width information of the transversely distributed display controls.
Wherein the index of the display control is used to characterize the location of its display information throughout the list dataset, e.g. the display information of the display control is the 5 th information in the whole list dataset. The control browsed by the user can be deduced by displaying the index of the control. Optionally, any display control displayed on the current screen, for example, the top display control or the bottom display control has an index of 5, which indicates that the user has browsed 5 display controls, and then multiplies the height of the display control to obtain the browsing height. Alternatively, the height of the display controls may be determined based on the average height of all display controls on the scrollable page, or the height of any display control (e.g., the topmost display control) on the current screen.
In some applications, at least one display control may be laterally distributed on the current screen, and then the browsing width is determined according to the total width information of the lateral distribution. Optionally, the number of the display controls distributed transversely is multiplied by the width of the display controls to obtain total width information. The width of the display controls may be determined based on the average width of all display controls on the scrollable page, or the height of any display control (e.g., the topmost display control) on the current screen.
S460, counting information items displayed by the display control according to the information of the display control.
It should be noted that, the steps S430-S450 may be performed after the step S420, and the steps S430-S450 and S460 may be performed synchronously or sequentially, which is not limited by the execution sequence of the steps S430-S450 and S460 in this embodiment.
In this embodiment, monitoring of a click event is performed on a display control; determining information of a jump page in response to monitoring a click event; according to the information of the skip page, the browsing depth and/or the browsing duration of the skip page by the user are counted, so that the browsing behavior of the user after clicking the display control is counted, and the dimension of the browsing depth and/or the browsing duration is counted, the information items and the skip page are comprehensively and effectively monitored, and the user's interest degree of the information items and the skip page is fully known.
Example five
Fig. 5 is a schematic structural diagram of an exposure information statistics device according to a fifth embodiment of the present invention, where the embodiment is applicable to a situation of performing exposure statistics on information of an information stream type in an application of the information stream type. Referring to fig. 5, the apparatus specifically includes:
the scrolling monitoring module 51 is configured to monitor a scrolling event for a target list control on a currently accessed page.
The information determining module 52 is configured to determine, in response to monitoring a scroll event of the target list control, information of a display control associated with the target list control that is displayed on the current screen.
And the item statistics module 53 is configured to perform statistics on information items displayed by the display control according to information of the display control.
In this embodiment, monitoring of a scrolling event is performed through a target list control on a current access page; in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control, and thus acquiring an exposed display control when the target list control scrolls; and counting the information items displayed by the display control according to the information of the display control, so as to count the exposed information items. According to the embodiment, through counting the exposed information items of the information flow type application program, the information items are comprehensively and effectively monitored, and the user's interest degree in the information items is fully known.
Furthermore, the device is integrated in an application program in an SDK (software development kit) form, so that the method provided by the invention can be automatically executed, and statistics can be carried out on the exposed information items without additional buried points, thereby realizing rapidness and simplicity; and the scheme itself depends on an operating system mechanism, such as Android, and is stable and reliable in operation.
Optionally, displaying the information of the control includes: information items displayed by the display control, and/or display status, and/or display time. The entry statistics module 53 is specifically configured to, when performing statistics on information entries displayed by the display control according to information of the display control: counting the exposure time of the matched information items according to the display time of a display control which is displayed on the current screen and displays the matched information items; and/or counting the exposure times of the matched information items according to the display state of the display control which is displayed on the current screen and displays the matched information items.
Optionally, the information determining module 52 is specifically configured to, in response to monitoring a scroll event of the target list control, determine an information item displayed by a display control associated with the target list control that is displayed on the current screen: responding to a scroll event of the target list control, and acquiring a text displayed by a display control which is displayed on a current screen and is associated with the target list control; acquiring a target text with the size larger than a preset size threshold value from texts displayed by a display control; and determining information items displayed by the display control according to the target text.
Optionally, the scrolling monitor module 51 is specifically configured to, when performing monitoring of a scrolling event on a target list control on a currently accessed page: monitoring access events of each access page in the target application program; and responding to the monitored access event, and monitoring a scrolling event for a target list control on the current access page.
Optionally, the information determining module 52 is specifically configured to, in response to monitoring a scroll event of the target list control, determine information of a display control associated with the target list control displayed on the current screen: and within a preset time period from the monitoring of the scrolling event of the target list control, determining the information of the display control which is displayed on the current screen and is associated with the target list control every time the scrolling event is monitored, and deleting the information of the display control which is determined by history. The entry statistics module 53 is specifically configured to, when performing statistics on information entries displayed by the display control according to information of the display control: and after the preset time length is up, counting the information items displayed by the display control according to the information of the display control.
Optionally, the information determining module 52 is specifically configured to, in response to monitoring a scroll event of the target list control, determine information of a display control associated with the target list control displayed on the current screen: responding to a rolling event of the target list control, and acquiring the display position of each display control associated with the target list control; and determining information of the display control displayed on the current screen according to the display position of each display control and the display position of the current screen.
Optionally, the apparatus further comprises: the system comprises a click monitoring module, a page determining module and a browsing statistics module. The click monitoring module is used for monitoring the click event of the display control after determining the information of the display control which is displayed on the current screen and is associated with the target list control in response to the monitoring of the scrolling event of the target list control. The page determining module is used for determining information of the jump page in response to the fact that the click monitoring module monitors the click event. The browsing statistics module is used for counting the browsing depth and/or browsing duration of the user on the jump page according to the information of the jump page determined by the page determination module.
Optionally, the jumping page includes: non-scrollable pages; the browsing statistics module is specifically used for counting the browsing depth of the user to the jump page according to the information of the jump page determined by the page determination module: and according to the size information of the non-scrollable page, counting the browsing depth of the user on the non-scrollable page.
Optionally, the jumping page includes: an overall scrollable page or scrollable web page; the browsing statistics module is specifically used for counting the browsing depth of the user to the jump page according to the information of the jump page determined by the page determination module: according to the rolling distance of the whole scrollable page, counting the browsing depth of the user to the scrollable page; or, according to the rolling distance of the scrollable webpage, the browsing depth of the user on the scrollable webpage is counted.
Optionally, the jumping page includes: scrollable pages based on the list control; the browsing statistics module is specifically used for counting the browsing depth of the user to the jump page according to the information of the jump page determined by the page determination module: determining the browsing depth of a user on the scrollable page based on the list control according to the scrolling distance of the scrollable page based on the list control in front of the current screen; or according to the index of the display control displayed on the current screen on the basis of the scrollable page of the list control and the size information of the display control, counting the browsing depth of the user on the scrollable page of the list control.
Optionally, the browsing statistics module is specifically configured to, when counting the browsing depth of the user on the scrollable page based on the list control according to the display control index displayed on the current screen by the scrollable page based on the list control and the size information of the display control: according to the index of the display control displayed on the current screen on the basis of the scrollable page of the list control and the height of the display control, the browsing height of the user on the scrollable page of the list control is counted; and counting the browsing width of the scrollable page of the user based on the list control according to the total width information of the transversely distributed display controls.
The exposure information statistics device provided by the embodiment of the invention can execute the exposure information statistics method provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
Example six
Fig. 6 is a schematic structural diagram of a terminal according to a sixth embodiment of the present invention. Fig. 6 shows a block diagram of an exemplary terminal 12 suitable for use in implementing embodiments of the invention. The terminal 12 shown in fig. 6 is merely an example, and should not be construed as limiting the functionality and scope of use of the embodiments of the present invention.
As shown in fig. 6, the terminal 12 is in the form of a general purpose computing device. The components of the terminal 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, a bus 18 that connects the various system components, including the system memory 28 and the processing units 16.
Bus 18 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, and a local bus using any of a variety of bus architectures. By way of example, and not limitation, such architectures include Industry Standard Architecture (ISA) bus, micro channel architecture (MAC) bus, enhanced ISA bus, video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Terminal 12 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by terminal 12 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM) 30 and/or cache memory 32. The terminal 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from or write to non-removable, nonvolatile magnetic media (not shown in FIG. 6, commonly referred to as a "hard disk drive"). Although not shown in fig. 6, a magnetic disk drive for reading from and writing to a removable non-volatile magnetic disk (e.g., a "floppy disk"), and an optical disk drive for reading from or writing to a removable non-volatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be coupled to bus 18 through one or more data medium interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored in, for example, memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment. Program modules 42 generally perform the functions and/or methods of the embodiments described herein.
The terminal 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), one or more devices that enable a user to interact with the terminal 12, and/or any devices (e.g., network card, modem, etc.) that enable the terminal 12 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 22. Also, the terminal 12 may communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet, via the network adapter 20. As shown, the network adapter 20 communicates with other modules of the terminal 12 via the bus 18. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with terminal 12, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.
The processing unit 16 executes various functional applications and data processing by running programs stored in the system memory 28, for example, implementing a statistical method of exposure information provided by the embodiment of the present invention.
Example seven
The seventh embodiment of the present invention also provides a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the method for counting exposure information provided in any of the above embodiments.
The computer storage media of embodiments of the invention may take the form of any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).
Note that the above is only a preferred embodiment of the present invention and the technical principle applied. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, while the invention has been described in connection with the above embodiments, the invention is not limited to the embodiments, but may be embodied in many other equivalent forms without departing from the spirit or scope of the invention, which is set forth in the following claims.
Claims (13)
1. A method of counting exposure information, comprising:
monitoring a scrolling event for a target list control on a current access page;
in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control;
monitoring clicking events on the display control;
determining information of a jump page in response to monitoring a click event; the jump page includes one of: non-scrollable pages, overall scrollable pages, scrollable web pages, and scrollable pages based on list controls;
According to the information of the jump page, counting the browsing depth and/or browsing duration of the user on the jump page;
and counting the information items displayed by the display control according to the information of the display control.
2. The method of claim 1, wherein the information of the display control comprises: displaying information items, and/or display states, and/or display times displayed by the control;
correspondingly, the counting the information items displayed by the display control according to the information of the display control comprises the following steps:
counting the exposure time of the matched information items according to the display time of a display control which is displayed on the current screen and displays the matched information items; and/or the number of the groups of groups,
and counting the exposure times of the matched information items according to the display state of a display control which is displayed on the current screen and displays the matched information items.
3. The method of claim 2, wherein the determining, in response to listening for a scroll event of the target list control, an information item displayed by a display control associated with the target list control that is displayed on a current screen comprises:
Responding to a scroll event of the target list control, and acquiring a text displayed by a display control which is displayed on a current screen and is associated with the target list control;
acquiring a target text with the size larger than a preset size threshold value from texts displayed by a display control;
and determining information items displayed by the display control according to the target text.
4. The method of claim 1, wherein the listening for a scroll event for a target list control on a currently accessed page comprises:
monitoring access events of each access page in the target application program;
and responding to the monitored access event, and monitoring a scrolling event for a target list control on the current access page.
5. The method of claim 1, wherein the determining information of a display control associated with the target list control displayed on the current screen in response to listening for a scroll event of the target list control comprises:
each time a scrolling event is monitored within a preset time period from the monitoring of the scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control, and deleting information of the display control which is determined by history; and counting the information items displayed by the display control according to the information of the display control, wherein the counting comprises the following steps:
And after the preset time length is up, counting the information items displayed by the display control according to the information of the display control.
6. The method of claim 1, wherein determining information for a display control associated with the target list control that is displayed on the current screen in response to listening for a scroll event for the target list control comprises:
responding to a rolling event of the target list control, and acquiring the display position of each display control associated with the target list control;
and determining information of the display control displayed on the current screen according to the display position of each display control and the display position of the current screen.
7. The method according to claim 1, wherein the counting the browsing depth of the user to the jump page according to the information of the jump page comprises:
and according to the size information of the non-scrollable page, counting the browsing depth of the user on the non-scrollable page.
8. The method according to claim 1, wherein the counting the browsing depth of the user to the jump page according to the information of the jump page comprises:
according to the rolling distance of the whole scrollable page, counting the browsing depth of the user to the scrollable page; or alternatively, the process may be performed,
And according to the rolling distance of the scrollable webpage, counting the browsing depth of the user on the scrollable webpage.
9. The method according to claim 1, wherein the counting the browsing depth of the user to the jump page according to the information of the jump page comprises:
determining the browsing depth of a user on the scrollable page based on the list control according to the scrolling distance of the scrollable page based on the list control in front of a current screen; or alternatively, the process may be performed,
and counting the browsing depth of the user on the scrollable page based on the list control according to the display control index displayed on the current screen by the scrollable page based on the list control and the size information of the display control.
10. The method according to claim 9, wherein the counting the browsing depth of the user on the scrollable page based on the list control according to the display control index displayed on the current screen on the scrollable page based on the list control and the size information of the display control comprises:
according to a display control index displayed on a current screen on the basis of a scrollable page of a list control and the height of the display control, counting the browsing height of a user on the scrollable page of the list control;
And counting the browsing width of the scrollable page based on the list control by the user according to the total width information of the transversely distributed display controls.
11. A statistical device for exposure information, comprising:
the scrolling monitoring module is used for monitoring a scrolling event for a target list control on a current access page;
the information determining module is used for determining information of a display control which is displayed on a current screen and is associated with the target list control in response to monitoring a scrolling event of the target list control;
the click monitoring module is used for monitoring the click event of the display control;
the page determining module is used for determining information of a jump page in response to the monitored clicking event; the jump page includes one of: non-scrollable pages, overall scrollable pages, scrollable web pages, and scrollable pages based on list controls;
the browsing statistics module is used for counting the browsing depth and/or browsing duration of a user on the jump page according to the information of the jump page;
and the item statistics module is used for counting the information items displayed by the display control according to the information of the display control.
12. A terminal, the terminal comprising:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of statistics of exposure information as recited in any one of claims 1-10.
13. A computer-readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements a statistical method of exposure information according to any one of claims 1-10.
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| CN113448832B (en) * | 2020-06-18 | 2024-03-12 | 北京新氧科技有限公司 | Control exposure detection method and application program operation monitoring system |
| CN112685200B (en) * | 2020-12-31 | 2024-03-08 | 百果园技术(新加坡)有限公司 | List data processing method, device, medium and equipment |
| CN114935991A (en) * | 2022-06-09 | 2022-08-23 | 成都新潮传媒集团有限公司 | Statistical method, device and storage medium for cell display duration in table view |
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