CN111031118B

CN111031118B - Information pushing method, device, electronic equipment and computer readable storage medium

Info

Publication number: CN111031118B
Application number: CN201911215636.7A
Authority: CN
Inventors: 刘园林
Original assignee: Oppo Chongqing Intelligent Technology Co Ltd
Current assignee: Oppo Chongqing Intelligent Technology Co Ltd
Priority date: 2019-12-02
Filing date: 2019-12-02
Publication date: 2023-05-30
Anticipated expiration: 2039-12-02
Also published as: CN111031118A

Abstract

The embodiment of the application discloses an information pushing method, an information pushing device, electronic equipment and a computer readable storage medium, and relates to the technical field of Internet. The method comprises the following steps: acquiring the heat characteristics of the target hot spot information in the first state based on the heat growth period; when the heat characteristic does not meet a pushing condition, switching the first state of the target hot spot information into a second state; and determining the pushed content according to the hot spot information in the first state. According to the method and the device, whether the heat characteristic of the target hot spot information in the first state meets the pushing condition is judged based on the heat increasing period, so that the target hot spot information can be used for pushing, the pushed content is determined according to the hot spot information in the first state, the life cycle of the hot spot information can be automatically tracked, and the content corresponding to the hot spot information which does not meet the pushing condition is prevented from being pushed to a user, so that the accuracy of content distribution is improved.

Description

Information pushing method, device, electronic equipment and computer readable storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to an information pushing method, an apparatus, an electronic device, and a computer readable storage medium.

Background

With the rapid development of internet technology, the internet is becoming an important way of information transmission, and is also an important source for users to ingest information. Although massive information exists on the internet at any time and can be viewed by users, in front of the massive information, the users are difficult to quickly see interesting content, such as hot content of hot events, hot topics and the like. Therefore, in order to reduce the difficulty of information intake of the user, the hot content needs to be determined from the massive information and pushed to the user. However, at present, the pushing manner of the hot content is too simple, and the pushed hot content is inaccurate.

Disclosure of Invention

The application provides an information pushing method, an information pushing device, electronic equipment and a computer readable storage medium, so as to improve the defects.

In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes: acquiring the heat characteristics of the target hot spot information in the first state based on the heat growth period; when the heat characteristic does not meet a pushing condition, switching the first state of the target hot spot information into a second state; and determining the pushed content according to the hot spot information in the first state.

In a second aspect, an embodiment of the present application further provides an information pushing apparatus, where the apparatus includes: the characteristic acquisition module is used for acquiring the heat characteristic of the target hot spot information in the first state based on the heat increment period; the state updating module is used for switching the first state of the target hot spot information into the second state when the heat characteristic does not meet the pushing condition; and the hot spot pushing module is used for determining pushed content according to the hot spot information in the first state.

In a third aspect, an embodiment of the present application further provides an electronic device, including: one or more processors; a memory; one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to perform the above-described method.

In a fourth aspect, embodiments of the present application also provide a computer readable storage medium having program code stored therein, the program code being callable by a processor to perform the above method.

According to the information pushing method, the information pushing device, the electronic equipment and the computer readable storage medium, the heat characteristic of the target hot spot information in the first state is obtained based on the heat growth period, when the heat characteristic does not meet the pushing condition, the first state of the target hot spot information is switched to the second state, and finally the pushed content is determined according to the hot spot information in the first state. Therefore, whether the hot characteristic of the target hot spot information in the first state meets the pushing condition is judged based on the hot growth period, whether the target hot spot information can be used for pushing is judged, and the pushed content is determined according to the hot spot information in the first state, so that the life cycle of the hot spot information can be automatically tracked, the state of the hot spot information is timely updated, and the content corresponding to the hot spot information which does not meet the pushing condition is prevented from being pushed to a user, thereby improving the accuracy of content distribution.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

Fig. 1 shows a schematic view of an application scenario suitable for use in an embodiment of the present application;

fig. 2 shows a method flowchart of an information pushing method according to an embodiment of the present application;

fig. 3 is a flowchart of a method for pushing information according to another embodiment of the present application;

FIG. 4 illustrates a flow chart of a method for determining a heat increment period provided in accordance with another embodiment of the present application;

fig. 5 shows a method flowchart of an information pushing method according to another embodiment of the present application;

fig. 6 shows a method flowchart of an information pushing method according to still another embodiment of the present application;

fig. 7 is a flowchart of a method for pushing information according to still another embodiment of the present application;

fig. 8 is a method flowchart of an information pushing method according to still another embodiment of the present application;

Fig. 9 shows a method flowchart of an information pushing method according to still another embodiment of the present application;

FIG. 10 shows a block diagram of an information pushing device according to an embodiment of the present application;

fig. 11 shows a block diagram of an electronic device according to an embodiment of the present application;

fig. 12 shows a storage unit for storing or carrying program codes implementing the information push method according to the embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and completely with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. The components of the embodiments of the present application, which are generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, as provided in the accompanying drawings, is not intended to limit the scope of the application, as claimed, but is merely representative of selected embodiments of the application. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present application without making any inventive effort, are intended to be within the scope of the present application.

In order to better understand the information pushing method, the device, the electronic equipment and the computer readable storage medium provided in the embodiments of the present application, an application environment suitable for the embodiments of the present application is described below.

Referring to fig. 1, fig. 1 is a schematic view of an application scenario suitable for an embodiment of the present application. The information pushing method provided by the embodiment of the application can be applied to an information pushing system shown in fig. 1. As shown in fig. 1, the information push system includes a terminal device 100 and a server 200.

Terminal device 100 includes, but is not limited to, a notebook computer, desktop computer, tablet computer, smart phone, wearable electronic device, and the like.

In some embodiments, the client is installed within the terminal device 100, and may be, for example, an application installed at the terminal device 100. Data generated when a user operates a client may be stored in the storage space of the server 200. The server 200 may be a separate server, a server cluster, a local server, or a cloud server, which is not limited herein.

The terminal device 100 and the server 200 are located in a wireless network or a wired network, and the terminal device 100 and the server 200 can perform data interaction. In some embodiments, the server 200 may be communicatively connected to a plurality of terminal devices 100, where the terminal devices 100 may be communicatively connected to each other through the internet, or the server 200 may be used as a transmission medium, and implement data interaction between each other through the internet.

In some embodiments, the client installed in the terminal device 100 may receive the data sent by the server 200 and display the content corresponding to the data, for example, hot content such as a hot event, a hot topic, and the like. The server 200 may be a background server of the client, and may provide various contents for the user through the client, so as to enable the user to view the contents and obtain relevant information.

The hot content refers to information, events, articles, videos and the like which are widely focused by users in a period of time, and the focus and click rate of the user on the hot content are generally far higher than those of other content. In addition, the hot content is often time-efficient, and the current hot content can be pushed to the user in time in the hot life cycle, so that the user requirements can be greatly met, and the conversion rate and the retention rate of the user can be increased.

However, the inventor found in the study that the current hot content may not be the content of the user who is widely concerned after the hot life cycle of the current hot content has passed, and if the hot content is pushed at this time, the accuracy of pushing will be affected, so that the user views the hot content that has aged or has expired.

Therefore, in order to solve the above-mentioned drawbacks, as shown in fig. 2, an embodiment of the present application provides an information pushing method, which is applicable to the above-mentioned server, and specifically includes: s110 to S150.

S110: and acquiring the heat characteristics of the target hot spot information in the first state based on the heat growth period.

Information can be rapidly and widely spread in the Internet age, the attention points of users are often concentrated in a period of time, and hot spot information can be information focused by the users. For example, the hotspot information may be a topic board, information aggregated on a hot search board. As an implementation manner, the hot spot information may be a hot topic, a word, a phrase, a sentence, etc., and the embodiment of the present application does not limit a specific form of the hot spot information.

In some embodiments, a hotspot message may be expressed in a plurality of different languages, but the topics presented are the same. Often, one piece of hot spot information may correspond to one or more different pieces of hot spot content, where the hot spot content may include, but is not limited to, text content such as an article, a title, a link, etc., and a user's attention rate to the hot spot content may be reflected on the hot spot information corresponding to the hot spot content. For example, the hot spot information may be a topic of "diving champion announced retirement", or may be keywords of the topic such as "diving champion", "retired" and the like, and the hot spot information may correspond to a plurality of hot spot contents, such as various news reports and articles about "diving champion announced retirement", and text contents such as articles about the life-flat trace of the "diving champion".

In one embodiment, the server may periodically or aperiodically obtain, through a web crawler or other information obtaining manner, hotspot information from a predetermined platform, such as a website, an application program, such as the topic board, the hot search board, and the like. For example, the server may crawl hot topics on a hot list as hotspot information.

As another implementation, the server may also obtain user search data that the user performs query input based on a browser or various types of platforms with search functions. In one example, the user search data may be data entered by a user through a browser or an application containing a search service, or the like. Additionally, in some examples, the user search data may be obtained by obtaining a log of the browser. The heat increment period is a period for acquiring heat characteristics of the target hot spot information, and can be understood as a period for acquiring heat characteristics of the hot spot information once every other heat increment period, so that periodic tracking of the hot spot information is realized. The heat increment period can be programmed or user-defined. In some examples, the heat increment period may be on the order of minutes, hours, etc., without limitation. For example, the heat increment period may be 3 minutes, 4 minutes, 1 hour, 3 hours, etc.

In some embodiments, a heat increase period is used to characterize the time required for heat increase in hot spot information over a period of time. In some implementations, the heat increase period may be the time required for the heat of the hotspot information to increase from 0 to a specified value over a period of time. In other embodiments, the heat increase period may also be the time required for the heat increase of the hot spot information to reach a specified value over a period of time.

In some embodiments, the hotness of the hotspot information may be measured by one or more hotness features. Wherein the heat signature may be used to characterize the numerical manifestation of the hot spot information presented in the initial data. For example, the heat signature may include, but is not limited to, a numerical representation of the number, frequency, rate of increase of the number of occurrences of the hot spot information in the initial data, and the like. In this embodiment, the initial data includes hotspot information, and the initial data may be data crawled by the server from other platforms, or may be user search data.

Further, the server may obtain initial data based on the heat increment period to obtain heat characteristics of the target hotspot information in the initial data. For example, the server may obtain the number of times the target hotspot information appears in the initial data as the hotness feature.

Taking a browser as an example, for a news event or a latest hot topic, a user searches the browser in a short time, thereby searching for content about the news event or the hot topic. Thus, during a period of time after a news event occurs, the browser receives a large number of query inputs from a large number of users for a certain event or topic. For example, after the latest product release of apple company starts, a great deal of query input about the latest product is shown in the user search data of the browser, for example, "iphone", "ipad", etc.

There is a growing time required for the search volume to accumulate from the time the hotspot information appears until it is searched in a large number by the user (up to the specified search volume). For example, when a news event just appears, no user searches, the number of times the news event is searched in the user search data is 0 times, then the user gradually starts to search the news event, keywords related to the news event are input in a browser or various platforms with search functions to search, thus the search amount starts to be accumulated and gradually increased, when the search amount is increased to a specified search amount, the news event shows the heat degree of the user search data, and the time required for the search amount to be accumulated from 0 to the specified search amount can be recorded as the heat degree increase time of the news event.

The search amount may be measured by one or more numerical features, for example, the search times may be measured by the search amount if the search times are high, and for example, the search frequency may be measured by the search amount if the search frequency is high, which is not limited herein. Therefore, the server acquires the heat characteristic of the target hot spot information in the first state based on the heat increment period, so that the heat characteristic of the target hot spot information can be sufficiently prolonged, and the heat characteristic cannot be recorded as non-survival hot spot information because the time for acquiring the heat characteristic is too short and shorter than the heat increment time required by the heat increment of the target hot spot information, and the heat of the hot spot information is still continuously increased but is not increased to exceed a specified value.

It can be understood that the longer the heat growth period, the more the heat growth time required by heat growth can be prevented from being scattered due to the fact that the heat growth period is too short, so that the influence of the growth time on the heat characteristic performance can be weakened, the shorter the heat growth period, the more frequently the heat characteristic is acquired in unit time, and the better the tracking instantaneity of hot spot information is.

In some embodiments, the server may determine the heat-up period based on the heat-up time. In some embodiments, there may be multiple hot spot information over a period of time, and the server may determine a heat increase period based on the heat increase time of one of the hot spot information, or may determine a heat increase period based on the heat increase time of the multiple hot spot information. Specific embodiments can be seen in the examples described below, and will not be described in detail herein.

It should be noted that, the hotspot information is only a word used in the embodiments of the present application, and the meaning and effect of the representation are already described in the embodiments of the present application, and the name of the hotspot information should not be construed as limiting the embodiments of the present application; it is understood that in other embodiments of the present application, the words may also use other names, such as hot words, keywords, hot topics, hot spots, and the like.

The hot spot information is correspondingly provided with a state for representing whether the hot spot information survives in the current heat increasing period. Specifically, the states of the hotspot information may include a first state and a second state, where the first state is used to characterize that the hotspot information is still in its hotspot life cycle, that is, the hotspot information is still in a survival state, and may be used for pushing; the second state is used for indicating that the hot spot information is not in the hot spot life cycle, namely, the hot spot information is in a non-survival state and cannot be used for pushing. Therefore, the heat characteristics of the target hot spot information in the first state can be obtained, the heat characteristics of the target hot spot information still in the hot spot life cycle in the current heat growth cycle can be obtained, and the hot spot information still in the hot spot life cycle is subjected to heat tracking, so that whether the hot spot information still in the hot spot life cycle is determined through the heat characteristics, and whether the hot spot information can be continuously used for pushing is determined.

It should be noted that, if the hotspot information is within the hotspot lifecycle, the hotspot information may be considered as information that is focused or interested by the user, and if the hotspot information is not within the hotspot lifecycle, the hotspot information may be considered as expired, and the user's focus on the hotspot information is not high, and at this time, the hotspot information may be considered as expired or invalid.

S120: and when the heat characteristic does not meet the pushing condition, switching the first state of the target hot spot information into the second state.

After the heat characteristic is obtained, when the heat characteristic does not meet the pushing condition, the first state of the target hot spot information can be switched to the second state, so that the target hot spot information can not be used for pushing. Therefore, the heat tracking of the hot spot information in the first state based on the heat increasing period is realized, when the heat characteristics of the hot spot information do not meet the pushing conditions, the state of the target hot spot information is updated in time, and the first state of the target hot spot information is switched to the second state, so that the content corresponding to the hot spot information in the second state is prevented from being pushed.

In some embodiments, when the heat characteristic of the target hotspot information meets the pushing condition, the target hotspot information may still be considered to be in the life cycle of the hotspot, that is, the hotspot which is still in widespread attention of the user, at this time, the state of the target hotspot information may not be switched, and may still be kept in the first state, so that the target hotspot information may still be used for pushing.

In some implementations, the feature values of the popularity feature may include, but are not limited to, search times rankings, search times growth rates, search frequencies, search frequency growth rates, search frequency rankings, and the like. Each characteristic value can be corresponding to a specified threshold condition, and whether the heat characteristic meets the pushing condition can be judged by comparing the characteristic value with the threshold condition corresponding to the characteristic value. In one example, when the feature value of the hot feature is the search frequency, if the frequency of searching the target hot spot information in the same period exceeds a specified frequency threshold, that is, the search frequency exceeds the specified frequency threshold, it may be determined that the hot feature of the target hot spot information meets the pushing condition, the target hot spot information still survives and still is in the hot life cycle of the target hot spot information, and if the search frequency does not exceed the specified frequency threshold, it may be determined that the hot feature of the target hot spot information does not meet the pushing condition, that is, the target hot spot information is not in the hot life cycle, that is, is not survived.

In some embodiments, when the heat feature includes a plurality of feature values, it may be determined that the heat feature satisfies the pushing condition when each feature value satisfies a corresponding threshold condition, or may be determined that the heat feature satisfies the pushing condition when any one or more feature values satisfy a corresponding threshold condition. In one example, the popularity feature may include a plurality of feature values, priorities may be set for the plurality of feature values, respectively, and based on the priorities, it is determined whether the popularity feature satisfies the push condition. In another example, the plurality of feature values may be determined sequentially in a specified order. In yet another example, weights may also be set for the plurality of feature values, respectively, and based on the weights, it is determined whether the hotness feature satisfies the push condition.

Optionally, the search frequency increasing rate, the search frequency, and the priority of the search frequency ranking may be set from high to low in order, where when the search frequency increasing rate is higher than the first specified value, the heat feature may be determined to satisfy the pushing condition, regardless of the other two feature values, without switching the first state of the target hotspot information to the second state. Therefore, when the search frequency of the target hot spot information is still in a rapid growth period, the search frequency or the search frequency ranking is not high, and the search frequency is judged to be not meeting the pushing condition too early, so that the misjudgment rate can be reduced, and more accurate heat tracking is realized.

Optionally, under the above priority setting, if the search frequency increasing rate is lower than the second designated value, regardless of the other two feature values, it may be determined that the heat feature does not meet the pushing condition, and the first state of the target hotspot information is switched to the second state. Wherein the second specified value is lower than the first specified value. Therefore, when the searching frequency of the target hot spot information is greatly reduced, but the searching frequency is still higher, the target hot spot information is judged to be invalid in advance, so that the instantaneity of heat tracking can be improved, the state of the target hot spot information is changed in time, the pushing of the content corresponding to the hot spot information which is not in the hot spot life cycle is avoided, namely the overdue pushing is avoided, and the pushing accuracy is improved.

In some embodiments, the feature values of the popularity feature may include a search number, a search number ranking, and a search number growth rate, and the server may determine the three feature values in a specified order. Specifically, the server acquires the hotspot information, and can judge whether the search frequency increase rate exceeds the designated frequency increase rate; when the number of times of increase rate exceeds the specified number of times, judging that the hot spot information meets the pushing condition; and when the specified frequency increasing rate is not exceeded, acquiring the search frequency and the search frequency ranking, judging whether the search frequency exceeds the specified frequency, and judging whether the search frequency ranking is within the specified frequency ranking.

Because there is a difference in the data amount of the initial data acquired by the server in different time periods of the day, there may be a large difference in the feature value of the heat feature, and if it is determined whether the heat feature satisfies the push condition based on only the number of searches, it may be inaccurate. For example, when the initial data is user search data, the user search data is searched for a large amount of time period and the user search data is searched for a small amount of time period. When the search amount is high, the number of searches for which the hot spot information that may not be viable actually is searched for may also exceed a specified number. For example, the number of times of assignment is 1500 times, the number of times of assignment is 30, the initial data acquired by the server in a range from 10:00 to 10:05 has large data size, the number of times of search is highest, i.e. the number of times of search with the highest ranking of times of search is 10000 times, and the number of times of search of real non-surviving hot spot information also reaches 1600 times, and exceeds the number of times of assignment, but the number of times of search of the hot spot information is 100 th, at this time, if only the number of times of search judges whether the hot spot information meets the pushing condition, the non-surviving hot spot information may be judged as surviving, i.e. the hot spot information which is not in the hot spot life cycle is misjudged as still in the hot spot life cycle, thereby causing misjudgment.

Thus, in some embodiments, the server may obtain a search number ranking, determine that the hotspot information does not satisfy the push condition when the search number exceeds a specified number and the search number ranking is within the specified number ranking, and determine that the hotspot information satisfies the push condition when the search number does not exceed the specified number or the search number ranking is not within the specified number ranking by determining whether the search number ranking is within the specified number of times within the time period. Therefore, the first judgment is carried out according to the search frequency increasing rate, the hot spot information which does not exceed the search frequency increasing rate is further judged, and based on the search frequency and the search frequency ranking, the erroneous judgment caused by the data difference of the initial data can be avoided, the judgment accuracy and the heat tracking accuracy can be improved, the running efficiency can be improved, and the content distribution efficiency can be further improved.

S130: and determining the pushed content according to the hot spot information in the first state.

The surviving hot spot information is still in the life cycle of the hot spot information, the server can determine the pushed content according to the hot spot information in the first state, and the pushed content can comprise the content corresponding to the hot spot information in the first state, and the pushed content is used for being pushed to the user terminal.

The hotspot information in the first state may be one or more. In one embodiment, the server may obtain content corresponding to each hotspot information in the first state, and use the content as the pushed content. In another embodiment, the server may also determine hot spot information to be pushed in the plurality of hot spot information in the first state, and use content corresponding to the hot spot information to be pushed as the pushed content. The number of hot spot information to be pushed may be smaller than the number of hot spot information in the first state.

In one embodiment, a server may store a plurality of hotspot information, each with a corresponding state. If the state of the hotspot information is the first state, the hotspot information can be considered to be not expired or invalid and still be in the hotspot life cycle, the content corresponding to the hotspot information can still be continuously pushed to the user, and if the state of the hotspot information is the second state, the hotspot information can be considered to be invalid. Therefore, the server determines the pushed content according to the hot spot information in the first state, so that the outdated content can be prevented from being pushed to the user terminal, and the user experience is improved.

In one embodiment, the server may send push content to the user terminal based on the recommendation algorithm, and the server may obtain a time when the hotspot information is switched from the first state to the second state, and use the time as a hotspot termination time for termination of a hotspot life cycle of the hotspot information, and feed back the hotspot termination time to the recommendation service module, and add the hotspot termination time to the recommendation algorithm iteration in time, so as to avoid pushing content corresponding to the hotspot information in the second state to the user terminal, so as to avoid pushing expired content, thereby improving accuracy of content distribution.

In practical application, if the content corresponding to the hotspot information in the second state is pushed to the user, the user still receives the push of the related content when the user is not interested in the non-surviving hotspot information, so that the user experience is reduced. Therefore, according to the embodiment of the application, the hot spot information heat characteristic in the first state is obtained based on the heat growth period, whether the target hot spot information is in the hot spot life period is judged by judging whether the heat characteristic meets the pushing condition or not, and finally the pushed content is determined according to the hot spot information in the first state, so that the hot spot life period of the hot spot information is automatically tracked, the content corresponding to the non-survival hot spot information can be prevented from being pushed to a user, and the pushing accuracy is improved. And because the heat characteristic is obtained based on the heat increase period, the heat characteristic of the target hot spot information has enough time to increase before each heat characteristic is obtained, and the heat characteristic can not be continuously increased but is not increased until the heat of the hot spot information exceeds a specified value because the time for obtaining the heat characteristic is too short and is shorter than the increase time required by the heat increase of the target hot spot information, so that the heat characteristic is regarded as non-survival hot spot information, thereby the heat characteristic can more accurately reflect whether the hot spot information is in the hot spot life period of the hot spot information, the tracking accuracy of the hot spot life period of the hot spot information can be improved, and the misjudgment rate is reduced.

In addition, in some embodiments, the server may periodically obtain the popularity characteristics of the target hotspot information in the first state based on the popularity growth period, so as to periodically track the lifecycle of the hotspot information, and timely determine whether the hotspot information is still in the hotspot lifecycle thereof, thereby improving tracking accuracy, and timely updating the state of the hotspot information, avoiding pushing the expired content corresponding to the hotspot information in the second state, further improving content distribution accuracy, and improving user experience. Specifically, referring to fig. 3, an information pushing method provided in an embodiment of the present application may be applied to the server, and specifically, the method includes: s210 to S270.

S210: and acquiring the hot spot information in the first state in the current heat increment period as target hot spot information.

One or more pieces of hot spot information in the first state in the current heat increasing period can be included in the judgment of the pushing condition of the previous heat increasing period, and the heat characteristic meets the hot spot information of the pushing condition. Specifically, in some embodiments, the target hot spot information that the heat characteristic satisfies the pushing condition in the previous heat increase period may be used as the hot spot information in the first state in the current heat increase period.

And acquiring the hot spot information in the first state in the current heat increment period as target hot spot information, and executing subsequent pushing condition judgment on the target hot spot information. When a plurality of hot spot information in a first state exists in the current heat increasing period, the hot spot information in the first state can be respectively used as target hot spot information to respectively execute judgment of heat conditions, so that the hot spot life periods of the hot spot information in the first state in the current heat increasing period can be respectively tracked.

In some embodiments, the server stores a hotspot information base for storing hotspot information. After the pushing condition is judged, namely after whether the hot feature meets the pushing condition is judged, the hot spot information in the second state can be moved out of the hot spot information base, so that the hot spot information in the first state is reserved in the hot spot information base, and when the pushed content is determined according to the hot spot information in the first state, the hot spot information to be pushed is determined from the hot spot information base, so that the content corresponding to the hot spot information to be pushed is pushed to the user terminal. Therefore, the hot spot information in the first state in the current heat increment period can be obtained as target hot spot information by obtaining the hot spot information in the hot spot information base.

In other embodiments, the hotspot information is correspondingly provided with a survival status flag bit, which may be a survival flag or a non-survival flag. For example, the survival status flag may be 1 or 0, with 1 indicating a first status and 0 indicating a second status. Therefore, the server can obtain the hot spot information with the survival state flag bit of 1 in the current heat increase period as the hot spot information in the first state in the current heat increase period, and take the hot spot information in the first state in the current heat increase period as the target hot spot information.

In some embodiments, the server may determine the heat increment period from the heat characteristics of the plurality of hotspot information before acquiring the heat characteristics of the target hotspot information in the first state based on the heat increment period. Specifically, referring to fig. 4, an embodiment of the present application provides a method for determining a heat increment period, and specifically, the method includes: s310 to S330.

S310: and acquiring heat characteristics of the plurality of hot spot information.

The heat characteristics of the plurality of hot spot information are obtained, and the plurality of hot spot information may be hot spot information in a first state in the same time period, or may be hot spot information in a first state in different time periods, which is not limited herein.

S320: and acquiring the growth time of the heat characteristic of each hot spot information.

Taking the heat feature of acquiring hot spot information based on user search data as an example, there is an accumulated time of search volume from when the hot spot information appears to be searched by the user in a large amount (up to a specified search volume). The search amount can be measured by the characteristic value of one or more heat characteristics, for example, the search amount can be measured by the search times, and if the search times are high, the search amount is high; for another example, the search frequency may be measured, and if the search frequency is high, which is not limited herein. Therefore, the change of the search quantity can be measured by the characteristic value of the heat characteristic, the accumulated time of the search quantity is reflected by the increase time of the heat characteristic, the accumulated time of the search quantity can be recorded as the increase time of the heat characteristic of the hot spot information, and the increase time can be the time required for the hot spot information to be searched from the appearance to the time when the search quantity reaches the specified search quantity in a large amount by a user.

In one embodiment, the growth time is a growth time required for the feature value of the heat feature to grow to a specified value, wherein the feature value of the heat feature of the hot spot information may correspond to a search amount of the hot spot information, and the specified value of the feature value may correspond to the specified search amount. Wherein, the characteristic values of different heat characteristics can correspond to different appointed values. The server can obtain the time required for each piece of hot spot information from the search amount of 0 to the search amount reaching the designated search amount by obtaining the growth time of the heat characteristic of each piece of hot spot information. For example, when the feature value of the heat feature is the number of searches, the specified value may be 1600 or the like, and the increase time may be the time required for the number of searches to increase from 0 to 1600; when the characteristic value of the heat characteristic is the search frequency, the designated value may be 10%, etc., and the increasing time may be the time required when the search frequency increases from 0% to 10%; when the characteristic value of the heat characteristic is search frequency ranking, the designated value may be 30, and the like, and the increase time may be the time required from the start of the hot spot information to when the search frequency ranking reaches 30 or 20 or less.

In a specific embodiment, taking a feature value of a heat feature as a search frequency as an example, a time when the hotspot information is obtained may be taken as a starting time, the server obtains a search frequency of the hotspot information in user search data based on the hotspot information, gradually accumulates the search frequency until a time when the search frequency reaches a specified frequency is taken as an ending time, and according to the starting time and the ending time, a starting time and an ending time of each hotspot information may be obtained, and an increase time of each hotspot information may be obtained.

S330: based on each growth time, a heat growth period is determined.

The heat increase period is determined based on the increase time of each of the plurality of hot spot information such that the heat increase period is not shorter than the increase time of the heat feature of each of the hot spot information. Because, if the heat growth period is too short and shorter than the growth time of the heat feature of each hot spot information, when the heat feature is acquired based on the heat growth period, the growth time is scattered by the too short heat growth period, so that the heat feature of the hot spot information in each heat growth period is insufficient to accurately reflect the survival condition of the hot spot information.

Thus, by determining the heat growth period based on each growth time, the heat characteristics of the target hot spot information can be made to have enough time to grow in each heat growth period without the time to acquire the heat characteristics being too short because the heat growth period is set too short, being shorter than the growth time required for the heat characteristics of the hot spot information to grow, resulting in the heat characteristics of the hot spot information still continuously growing but not growing beyond a specified value, being considered as non-viable hot spot information. Partial hot content is omitted when the content is pushed to the user, and the content distribution effect is affected, so that the accuracy of content distribution can be improved by determining the heat increase period through the increase time.

In some examples, taking the example that the feature value of the heat feature includes a search frequency, if the target hotspot information is set to be alive for a time (i.e., a time when the target hotspot information has just been discovered) of 10:02, the user searches the target hot spot information, and the searching frequency is accumulated to the heat frequency and takes 3 minutes, namely the increase time of the heat characteristic of the target hot spot information is 3 minutes. At this time, if the heat characteristic is counted from 10 points with 3 minutes as a heat increase period, three heat increase periods are counted continuously such as [10:00,10:03 ], [10:03, 10:06), [ 10:06:10:09), then [09:57 10:00) is a non-inductive period, i.e., the period in which the target hotspot information is not in its hotspot life cycle (when the heat signature is in a low level, such as 5 minutes as measured by a percentage), the [10:00,10:03 ] period is a gradual process (the search frequency is increasing, such as 20 minutes as measured by a percentage), and the [10:03,10:06 ] period, the search frequency at each moment is higher than the heat frequency (the search frequency is in a higher level, such as 75 minutes as measured by a percentage), and the search frequency is still higher than the heat frequency and continues to accumulate (the heat signature is in a higher level, such as 90 minutes as measured by a percentage) period. Thus, it can be found that the scores of adjacent heat growth cycles do not differ much, and the significance of the heat features at each heat growth cycle is not high.

If 5 minutes is taken as the heat increment period, three heat increment periods such as [09:55,10:00 ], [10:00,10:05 ], [10:05, 10:10) are counted continuously, and the scores are respectively 5, 80 and 95, the ratio of a pair of adjacent heat increment periods is large, namely, the heat characteristics are more significant in the pair of adjacent heat increment periods. For another example, the time for which the target hotspot information is found is 10:04 The [09:55, 10:00) is a non-inductive period, the corresponding score is 5, [10:00, 10:05) is 1 minute, the corresponding score is 10, [10:05, 10:10) is corresponding to the score 97, at this time, the characteristics of large absolute value and large variation ratio exist in the period of adjacent heat increment period, the main reason is that the set heat increment period is at least greater than or equal to the increment time of the heat characteristic of the target hot spot information, the influence of dislocation of the heat characteristic can be weakened, the influence of the heat increment time scattered by the heat increment time is weakened, and the heat characteristic acquired in each heat increment period can reflect the hot spot information obviously. Therefore, the situation that the increase time of the search frequency is scattered because the increase period of the heat is too short and shorter than the increase time of the search frequency can be effectively avoided, the more remarkable heat characteristics are not beneficial to being obtained, meanwhile, the situation that the heat condition is too long due to the fact that the increase period of the heat is too large can be avoided, and the judgment efficiency is prevented from being reduced.

In some embodiments, based on each growth time, a specific implementation of determining the heat growth period may be: the longest growth time of each growth time is determined as the heat growth period. By determining the longest growth time as a heat growth period, the influence of the growth time on the heat characteristic performance can be greatly weakened, so that the heat characteristic acquired by each heat growth period is more remarkable.

In other embodiments, based on each growth time, a specific implementation of determining the heat growth period may be: based on each growth time, an average growth time is obtained and determined as a heat growth period. Wherein the average growth time may be obtained by averaging the growth time of the heat characteristic of each hotspot information. Therefore, the method can avoid excessively scattering the growth time of the heat characteristic, cause the heat characteristic of each heat growth period to be not obvious enough, influence the judgment accuracy of whether the hot spot information survives, and avoid overlong heat growth period, so that the interval for acquiring the heat characteristic is shorter, and ensure good tracking instantaneity.

S220: and acquiring the heat characteristics of the target hot spot information.

S230: and judging whether the heat characteristic meets the pushing condition.

In this embodiment, after determining whether the heat feature satisfies the pushing condition, the method may include:

when the heat characteristic does not satisfy the push condition, S240 may be executed;

when the heat characteristic satisfies the push condition, S250 may be performed. S240: and switching the first state of the target hot spot information into a second state.

And when the heat characteristic does not meet the pushing condition, switching the first state of the target hot spot information into the second state.

S250: and determining the pushed content according to the hot spot information in the first state.

S260: and taking the hot spot information in the first state as the hot spot information in the first state in the next heat increment period.

Each heat increment period corresponds to a cycle number, and if the cycle number of the current heat increment period is 2, the cycle number of the next heat increment period can be 3. The server takes the hot spot information in the first state as the hot spot information in the first state in the next heat growth period, so that the hot spot information tracked next time is alive and non-alive hot spot information is not tracked continuously, thus the tracking of the determined non-alive hot spot information can be avoided, unnecessary resource consumption is reduced, and the tracking efficiency and the real-time performance of the tracking of the hot spot information in the first state are improved.

In some embodiments, the server stores a hotspot information base for storing hotspot information. Specific embodiments for taking surviving hot spot information as surviving hot spot information in the next heat growth period may be: and moving the hot spot information in the second state out of the hot spot information base, taking the hot spot information in the first state in the hot spot information base as hot spot information surviving in the next heat increasing period, and acquiring the hot spot information from the hot spot information base as target hot spot information in the next heat increasing period so as to continuously track the hot spot information in the hot spot information base.

In other embodiments, the hotspot information is correspondingly provided with a survival status flag bit, and the survival status flag bit may include a survival flag corresponding to the first state or a non-survival flag corresponding to the second state. For example, a survival status flag may be 1 or 0, with 1 representing a first state and 0 representing a second state. Thus, the specific implementation manner of taking the hot spot information in the first state as the hot spot information in the first state in the next heat growth period may be: and taking the hot spot information with the survival state flag bit as the survival flag as the hot spot information in the first state in the next heat growth period.

S270: and when the cycle number of the next heat increment cycle is smaller than the specified cycle number, taking the next heat increment cycle as the current heat increment cycle.

In order to track the hot spot life cycle of the hot spot information, the hot spot information in the first state can be tracked continuously for a plurality of heat increment periods, and for convenience in description, the tracking continuously for a plurality of heat increment periods is recorded as a round of heat tracking. The heat tracking of one round comprises a specified cycle number of heat increment cycles, and the tracking duration of the heat tracking of one round can be determined according to the specified cycle number, wherein the tracking duration is the specified cycle number of heat increment cycles. In one round of heat tracking, each heat increment period corresponds to one period number, and the maximum period number is a specified period number.

In some examples, if the specified number of cycles of the heat trace for a round is 10, the heat trace for the round includes 10 heat increment cycles, the number of cycles of the heat increment cycles starts from 1, and each time S210 to S250 are executed, the number of cycles may be increased by one, and the surviving hot spot information is used as the hot spot information in the first state in the next heat increment cycle, when the number of cycles of the next heat increment cycle is less than the specified number of cycles, the next heat increment cycle is used as the current heat increment cycle, and S210 is executed in a return manner, until the number of cycles of the heat increment cycle is equal to the specified number of cycles 10, and the heat trace for the round of 10 heat increment cycles is stopped. Thus, one round of heat tracking is realized, and the time length of one round of heat tracking is a specified number of heat increment periods.

In some embodiments, one or more rounds of heat tracking may be performed during a day if the days are taken. Because the hotness of the hotspot information is continuous, but the user search data is not continuous, there is substantially no user searching at night, i.e., there is substantially no user search data. That is, the data amount of the user search data is different in different time periods in one day, and the data amount of the user search data is smaller in some time periods and is larger in some time periods. Therefore, the heat tracking performed in different time periods is based on different data amounts of the user search data. In some examples, if the data size of the user search data is small, the hotness characteristic of the hotspot information in the user search data is not obvious, and it is actually difficult to accurately reflect the hotness condition of the hotspot information.

For example, during the night, such as 22:00 to 24:00, the user typically searches rarely, and the user searches for little data, but in practice the hotspots may last from 18:00 until 19:00 the next day, but are not represented in the user searches data of 22:00 to 24:00, so that if the hotspots are tracked from 22:00 to 24:00, it is easy to misjudge the surviving hotspots that in fact remain viable as non-surviving. Therefore, in some embodiments, the server may set one or more rounds of heat tracking between 9:00-21:00 or 10:00-20:00 in one day, so as to avoid a period of time with less user search data, so that the data size of the user search data based on each round of heat tracking is larger, which is beneficial to accurately tracking the hot point life cycle of hot point information through heat characteristics, and improves heat tracking accuracy.

In this embodiment, by acquiring, in each heat increment period, hot spot information in a first state in a current heat increment period as target hot spot information, performing push condition judgment to update hot spot information in the first state in a next heat increment period, and when the number of periods in the next heat increment period is smaller than a specified number of periods, taking the next heat increment period as the current heat increment period, and returning to execute to acquire the hot spot information in the first state in the current heat increment period as target hot spot information. According to the specified cycle number, pushing condition judgment is carried out on the heat characteristics of the heat information in the first state in each heat increasing cycle, the heat information in the first state is updated in each heat increasing cycle, continuous tracking of the heat life cycle of the heat information is achieved, non-survival heat information which is not in the heat life cycle is timely determined, and expired content which is not widely focused by users is prevented from being pushed.

Optionally, in some embodiments, the feature value of the popularity feature may include at least one of a search frequency, a search frequency growth rate, and a search frequency ranking. As one implementation, the characteristic value of the heat characteristic can comprise a search frequency, whether the first state of the target hot spot information is switched to the second state can be determined through the search frequency, the hot spot termination time can be accurately determined, and whether the target hot spot information survives or not can be timely determined so as not to cause overdue pushing.

In addition, the search frequency growth rate may be used to characterize the increase in the currently acquired search frequency as compared to the previously acquired search frequency. And it can be appreciated that the higher the search frequency growth rate, the faster the speed increase, and the faster the number of times the hotspot information is searched by the user. And when the search frequency increases fast, such as when the search frequency increase rate exceeds the heat increase rate, it can be considered that the search frequency of the target hot spot information is about to reach the heat frequency. Therefore, as another embodiment, when the feature value of the hot feature includes the search frequency increasing rate, whether the hot feature meets the pushing condition is determined by acquiring the search frequency increasing rate of the target hot spot information, and when the search frequency of the target hot spot information is in a fast increasing period but not yet reaches the hot frequency, it is considered that the next search frequency of the hot spot information is enough to possibly exceed the hot frequency, so that the first state of the target hot spot information can be switched to the second state more quickly and more timely, and the tracking instantaneity is improved.

In addition, search frequency ranking may be used to control the amount of hotspot information that a server is simultaneously tracking. Therefore, as another implementation mode, when the characteristic value of the hot feature comprises the search frequency ranking, whether the hot feature meets the pushing condition is judged by acquiring the search frequency ranking of the target hot spot information, so that the time for acquiring the hot feature can be shortened, the tracking instantaneity of the hot spot information is improved, the hot spot information can be pushed to a user more accurately and timely, and the user experience is improved.

In one example, the server may switch the first state of the hotspot information with the search frequency ranked outside the hotness rank to the second state so that the hotness feature of the hotspot information in the second state is not acquired the next time the hotness feature is acquired. In another example, a server stores a hotspot information base and the server tracks hotspot information in the hotspot information base. And deleting the hot spot information which is not in the hot spot ranking from the hot spot information library by the server according to the search frequency ranking so as to only acquire the hot spot characteristics of the hot spot information in the hot spot ranking next time, shorten the time for acquiring the hot spot characteristics, and improve the acquisition efficiency of the hot spot characteristics, thereby being beneficial to improving the instantaneity of hot spot tracking.

In some embodiments, the feature values of the popularity feature may also be a combination of feature values, for example, the feature values of the popularity feature may include a search frequency and a search frequency growth rate, may include a search frequency and a search frequency rank, and may include a search frequency growth rate and a search frequency rank, which are not limited herein.

In addition, when the characteristic value of the heat characteristic comprises the search frequency and the search frequency increasing rate, the search frequency of the target hot spot information is suddenly and greatly reduced, but not reduced to be lower than the heat frequency, the target hot spot information can be considered not to be in the hot spot life cycle, so that whether the target hot spot information survives or not can be judged more quickly, the judging efficiency is improved, and the real-time performance of tracking the hot spot information is improved. Specifically, referring to fig. 5, an information pushing method provided in an embodiment of the present application may be applied to the server, and specifically, the method includes: s410 to S450.

S410: and acquiring the heat characteristics of the target hot spot information in the first state based on the heat growth period.

In one embodiment, the popularity feature may be obtained based on user search data. Specifically, user search data is obtained from the background of the browser, and features of the target hot spot information in the user search data are counted to serve as heat features. For example, by counting the number of times the target hotspot information appears in the user search data, the search frequency of the target hotspot information can be obtained, and the search frequency is used as a characteristic value of a heat characteristic. The user search data may be data input by a plurality of users based on a browser. Because the user search data is always actively input by the user, the hot spot information included in the user search data is always hot spot information actively focused by the user, and therefore, the accuracy of pushing content to the user can be improved through the user search data, and the pushed content meets the user requirement.

In another embodiment, the heat feature may also be data crawled from the platform by a server through crawler technology to obtain the heat feature. For example, the server may crawl social data on social networking sites, count the number of occurrences of target hotspot information in social data, the number of occurrences in certain regions, etc., as a popularity feature of the target hotspot information.

Before the server acquires the heat characteristics of the target hot spot information, the server also needs to perform preprocessing operation on the data, invalid characters and special characters can be filtered through the preprocessing operation, and the text with normal semantics is reserved. In one embodiment, the preprocessing operation may include word segmentation processing. The word segmentation processing can be based on a word segmentation method of character string matching, an understanding-based word segmentation method and a statistics-based word segmentation method. In one example, the word segmentation operation may use a J ieba word segmentation tool that may be used for Chinese word segmentation (Ch inese Word Segmentat ion).

In some embodiments, the preprocessing operation may further include removing stop words. In one example, the server removes stop words based on the stop word list. The stop word list mainly comprises daily words, and the stop words are characterized by high word occurrence frequency and low data value, so that the stop words can be shielded in the word segmentation process by introducing the stop word list, the calculated amount is reduced, and the word segmentation efficiency is improved. The stop words may be, but are not limited to, english characters, numerals, mathematical characters, punctuation marks, words with higher frequency of use, and the like. For example, "and", "in", and the like.

The characteristic value of the heat characteristic can be one characteristic value or a combination of a plurality of characteristic values. In some embodiments, the feature values of the popularity features may include at least one of search frequency, search frequency growth rate, and search frequency ranking. The searching frequency can be used for representing the frequency of occurrence of the target hot spot information in the current initial data; the search frequency increment rate can represent the increment of the currently acquired search frequency compared with the previously acquired search frequency, and the increment can be calculated to be the search frequency increment rate by firstly acquiring the increment of the currently acquired search frequency compared with the previously acquired search frequency; the search frequency ranking may characterize the ranking of the currently acquired search frequency in the initial data, the ranking from top to bottom corresponding to the search frequency, and the search frequency ranking may be used to control the number of hot spot information that the server simultaneously tracks.

In other embodiments, the feature value of the heat feature may also use other indexes, such as the number of searches, the increasing rate of the number of searches, the ranking of the number of searches, the searching region, etc., where the foregoing indexes may be used to represent the number of times the target hotspot information appears in the current initial data, the increasing rate of the number of times, the ranking of the number of times, the region with high number of times, etc., respectively. The characteristic values of the heat characteristic are merely illustrative, and the present embodiment is not limited thereto.

S420: it is determined whether the search frequency exceeds the heat frequency.

The heat frequency can be determined according to the attention degree or click rate of the user on the hot spot information, and the higher the attention degree or click rate of the user is, the higher the heat frequency can be. In one example, the heat frequency may be 5% -20%, specifically, for example, the heat frequency may be 5%, 10%, 20%, or the like, i.e., determining whether the frequency at which the user is searched for heat information in the initial data exceeds 5%, 10%, or 20%, or the like. The heat of the hot spot information in the initial data or the attention degree of the user to the hot spot information and the proportion of the click rate to the current initial data can be reflected through the search frequency, and the higher the proportion is, the higher the search frequency is. If the initial data is user search data, the search frequency may be reflected in the user search data within a certain period of time at which the target hotspot information is searched.

In some embodiments, a specific implementation of determining whether the search frequency exceeds the heat frequency may be: acquiring the number of heat times based on the number of initial data and the heat frequency; and judging whether the searching times exceeds the heating times. It may be determined whether the search frequency exceeds the popularity frequency by the number of searches, wherein the popularity number is set in relation to the number of initial data, for example, after the data preprocessing operation, the initial data includes 15000 words, and the popularity number may be 1500. Therefore, the hot degree of the hot spot information in the initial data or the attention degree, the click rate and the like of the user to the hot spot information can be reflected by comparing the magnitude relation between the search times and the hot degree times. In one example, the number of searches may be obtained by counting the number of occurrences of the target hotspot information among all words obtained after the preprocessing operation on the initial data.

In some implementations, the server can determine the popularity frequency based on the search frequency ranking. If the search frequency of the target hotspot information is high in a period of time, the search frequency of the target hotspot information is ranked at the top. Because the search frequency ranking can be used for controlling the quantity of hot spot information tracked by the server at the same time, the heat frequency is determined through the search frequency ranking, so that the operation efficiency is improved, and the content distribution efficiency is further improved. For example, if the search frequency ranking is set to 30, after one determination, hotspot information with a search frequency ranking exceeding 30 may be used as non-surviving hotspot information, so that the hotspot information is not tracked next time.

In this embodiment, after determining whether the search frequency exceeds the heat frequency, the method further includes:

if the search frequency exceeds the heat frequency, step S430 may be performed;

if the search frequency does not exceed the heat frequency, step S440 may be performed.

S430: it is determined whether the search frequency growth rate exceeds the first heat growth rate.

If the search frequency exceeds the heat frequency, judging whether the search frequency increase rate exceeds the first heat increase rate. Wherein the first heat rate is used to indicate that the current search frequency decreases by more than a specified magnitude as compared to the previous search frequency.

In some embodiments, the first heat rate of increase may be a negative value. For example, the first heat rate may be any value between-1000% and-300%, specifically, the first heat rate may be-600%, and by determining whether the search frequency increase rate exceeds the first heat rate, it may be determined whether the search frequency is greatly reduced, so that when the search frequency is still in a fast decreasing period but has not decreased to be less than or equal to the heat frequency, it may be determined in advance whether the hot spot information is invalid by determining whether the search frequency increase rate exceeds the first heat rate, thereby improving the determination efficiency, which is beneficial to improving the tracking instantaneity of the hot spot information, so as to more accurately perform content distribution.

In this embodiment, after determining whether the search frequency increase rate exceeds the first heat increase rate, the method further includes:

if the search frequency increase rate does not exceed the first heat increase rate, step S440 may be performed;

if the search frequency increasing rate exceeds the first heat increasing rate, the first state of the target hot spot information may not be switched, and step S450 is performed.

S440: and switching the first state of the target hot spot information into a second state.

If the search frequency does not exceed the heat frequency, or if the search frequency increase rate does not exceed the first heat increase rate, the server may switch the first state of the target hotspot information to the second state. Therefore, when the searching frequency is not high enough or the searching frequency is greatly reduced, the target hot spot information can be considered to exceed the life cycle of the target hot spot information, and the first state of the target hot spot information is switched to the second state, so that the pushed content is not determined according to the non-survival hot spot information, the content corresponding to the non-survival hot spot information is prevented from being pushed to a user, and the accuracy of content distribution is improved.

S450: and determining the pushed content according to the hot spot information in the first state.

In one embodiment, the server stores a hotspot information base, and the hotspot information base stores a plurality of hotspot information. In one example, if the hotness characteristic of the hotspot information does not meet the pushing condition, the server may delete the hotspot information from the hotspot information base, so that when the server pushes the content to the user terminal based on the hotspot information included in the hotspot information base, the content corresponding to the hotspot information in the second state is not pushed.

In addition, in some embodiments, after determining the hotspot information in the first state, the server may further increase the probability of pushing the hotspot information in the first state to the user terminal by increasing the pushing weight of the hotspot information in the first state when determining the pushed content according to the hotspot information in the first state, so as to assist personalized pushing.

It should be noted that, for the parts of the steps that are not described in detail, reference may be made to the foregoing embodiments, and details are not repeated here.

In addition, in some embodiments, when the popularity feature includes a search frequency and a search frequency increasing rate, if the search frequency does not exceed the popularity frequency, whether the search frequency is greatly increased can be further determined, and if the search frequency is greatly increased, the target hotspot information can be considered to be still in the hotspot life cycle, so that the misjudgment rate can be reduced, and the situation that the hotspot information, which is caused by the comparison of the search frequency and is in a fast increasing period but not yet obtained and exceeds the popularity frequency, is misjudged to be non-survival and the first state is misswitched to the second state is avoided. Specifically, referring to fig. 6, an information pushing method provided in an embodiment of the present application is shown, where the method includes: s510 to S550.

S510: and acquiring the heat characteristics of the target hot spot information in the first state based on the heat growth period.

S520: it is determined whether the search frequency exceeds the heat frequency.

if the search frequency does not exceed the heat frequency, step S530 may be performed;

if the search frequency exceeds the heat frequency, step S550 may be performed.

S530: it is determined whether the search frequency growth rate exceeds the second heat growth rate.

Wherein the second heat rate of increase is greater than the first heat rate of increase, and the greater the second heat rate of increase, the greater the probability that the next acquired search frequency exceeds the heat frequency. In one example, the second heat rate of increase may be any value between 300% and 1000%, in particular, the second heat rate of increase may be 600%.

If the search frequency exceeds the heat rate, judging whether the search frequency increase rate exceeds the second heat increase rate. The second heat rate is used for measuring whether the current search frequency is greatly increased compared with the previous search frequency.

In some embodiments, the second heat rate may be 600%, and by determining whether the search frequency is greater than the second heat rate, it may be determined whether the search frequency is greatly increased, so that when the search frequency is still in a fast increasing period but has not yet increased to exceed the heat frequency, it may be determined whether the hot spot information is still in its hot spot life cycle by determining whether the search frequency is greater than the second heat rate, and when the search frequency is greater than the second heat rate, it may be considered that the target hot spot information is still in its hot spot life cycle, thereby reducing the false judgment rate, improving the accuracy of determining whether the hot spot information is invalid, and avoiding misjudging the hot spot information that is only caused by comparison of the search frequency and is in the fast increasing period but has not yet been obtained and exceeds the heat frequency as non-survival.

In this embodiment, after determining whether the search frequency increase rate exceeds the second heat increase rate, the method further includes:

if the search frequency increasing rate does not exceed the second heat increasing rate, step S540 may be performed;

if the search frequency increase rate exceeds the second heat increase rate, step S550 may be performed.

S540: and switching the first state of the target hot spot information into a second state.

And if the search frequency increasing rate does not exceed the second heat increasing rate, switching the first state of the target hot spot information into the second state. Therefore, when the search frequency is not high enough and the search frequency is not greatly increased, the target hotspot information can be considered to exceed the hotspot life cycle of the target hotspot information, and the pushed content is not determined according to the non-survival hotspot information by switching the first state of the target hotspot information into the second state, so that the content corresponding to the non-survival hotspot information is prevented from being pushed to the user terminal, and the pushing accuracy is improved.

S550: and determining the pushed content according to the hot spot information in the first state.

In addition, in some embodiments, when the hot feature does not meet the push condition, by determining whether the duration length reaches a hot duration threshold, where the duration length is a length of time for which the hot feature continuously meets the hot condition, and when the duration length reaches the hot duration threshold, switching the first state of the target hotspot information to the second state. Therefore, on one hand, the tracking accuracy of the hot spot life cycle of the hot spot information can be improved, the misjudgment rate is reduced, the condition that the first state of the target hot spot information is switched to the second state due to the fact that the heat characteristic does not meet the pushing condition in a short time is avoided, on the other hand, the real-time performance of tracking can be considered, and the judging efficiency of whether the hot spot information survives or not is improved. Specifically, referring to fig. 7, an information pushing method provided in an embodiment of the present application may be applied to the server, and specifically, the method includes: s610 to S650.

S610: and acquiring the heat characteristics of the target hot spot information in the first state based on the heat growth period.

S620: and judging whether the heat characteristic meets the pushing condition.

In this embodiment, after determining whether the heat feature meets the pushing condition, the method further includes:

when the heat characteristic does not satisfy the push condition, S630 may be executed;

when the heat characteristic satisfies the push condition, S650 may be performed.

S630: and judging whether the duration time reaches a heat duration threshold value or not.

The duration time is the time length for which the heat characteristic continuously does not meet the pushing condition. By judging whether the duration time reaches the hot duration threshold, whether the push condition is met or not by the hot feature can be judged.

The heat duration threshold may be programmed or user-defined. In some examples, the hot duration threshold may be a minute level, an hour level, etc., without limitation. For example, the heat duration threshold may be 3 minutes, 4 minutes, 1 hour, 3 hours, etc. It can be understood that the shorter the heat duration threshold is, the shorter the time consumption of judging the target hot spot information as non-survival hot spot information is, so that the failure of the hot spot information can be judged faster, the first state of the hot spot information is switched to the second state, and the judging efficiency and the tracking instantaneity of the hot spot life cycle of the hot spot information are improved; the longer the heat duration threshold is, the longer the time required to judge the target hot spot information as non-survival hot spot information is, so that the misjudgment rate can be effectively reduced.

In some embodiments, when the heat feature does not meet the pushing condition, a specific embodiment of determining whether the duration length reaches the heat duration threshold may be: when the heat characteristic does not meet the pushing condition, judging whether the heat characteristic of the target hot spot information after the heat duration threshold meets the heat condition or not; and if the heat characteristic of the target hot spot information after the heat duration threshold meets the heat condition, judging that the duration time reaches the heat duration threshold. When the heat characteristic does not meet the pushing condition, the heat characteristic of the target hot spot information can be obtained again at intervals of the heat duration threshold, whether the heat characteristic of the target hot spot information still meets the pushing condition is judged, if so, the duration time can be judged to reach the heat duration threshold to determine that the target hot spot information fails, and the server switches the first state of the target hot spot information into the second state. Therefore, misjudgment caused by the fact that the heat characteristic does not meet the pushing condition for a short time can be avoided, and the accuracy of judging whether the hot spot information survives is improved.

In some embodiments, the duration of the heat may be an integer multiple of the period of heat increase, where if the duration of the heat reaches the duration of the heat threshold, each heat feature of the target hotspot information in a continuous plurality of periods of heat increase does not satisfy the push condition. For example, the integral multiple may be 1 time, 2 times, 3 times, or the like, and if the integral multiple is 2 times, the heat duration threshold is two heat growth periods, and the heat characteristics of the target hot spot information in 2 continuous heat growth periods all need not satisfy the pushing condition, so that it can be determined that the duration length reaches the heat duration threshold. Therefore, when the heat characteristic does not meet the pushing condition, whether the duration time reaches the heat duration threshold value is judged, so that if the first state of the target hot spot information is to be switched to the second state, the duration time of the integral multiple of the heat increment period is at least needed.

In some embodiments, if the integer multiple is smaller, the heat duration threshold is shorter, and at this time, under the condition of ensuring the accuracy of content distribution, the judging efficiency of whether the hotspot information survives can be further improved, the target hotspot information is timely found to be non-survived, and the first state of the hotspot information is timely updated to be the second state, so that higher tracking instantaneity is achieved. In some embodiments, when the feature of the hotness feature includes a search frequency, if the search frequency exceeds the hotness frequency, it may be determined that the hotness feature does not satisfy the push condition, and at this time, it may be determined whether the duration length reaches a specified time threshold hotness duration threshold. In other embodiments, the popularity feature may also include a search number or a search frequency ranking, and the like, and the determination method is similar to the foregoing, and will not be repeated here.

In other embodiments, the feature values of the heat feature may also include a search frequency and a search frequency increase rate, which will be described in detail in the following embodiments and will not be repeated here.

In this embodiment, after determining whether the duration reaches the hot duration threshold, the method further includes:

if the duration length reaches the hot duration threshold, S640 may be executed;

If the duration does not reach the hot duration threshold, S650 may be performed.

S640: and switching the first state of the target hot spot information into a second state.

S650: and taking the target hot spot information as the surviving hot spot information.

S660: and determining the pushed content according to the hot spot information in the first state.

In addition, in some embodiments, when the feature value of the heat feature includes the search frequency and the increase rate of the search frequency, it may be further determined whether the search frequency is greatly reduced when the search frequency exceeds the heat frequency after determining that the search frequency exceeds the heat frequency, and whether the search frequency is greatly increased when the search frequency does not exceed the heat frequency, so that while the determination efficiency is improved, it may be avoided that only the hot spot information that the search frequency is in the fast increase period but not yet reaches the heat frequency and the hot spot information that the search frequency is in the fast decrease period but not yet reaches the heat frequency below the heat frequency is misjudged as non-survival, which reduces the misjudgment rate. Specifically, referring to fig. 8, an information pushing method provided in an embodiment of the present application may be applied to the server, and specifically, the method includes: s710 to S770.

S710: and acquiring the heat characteristics of the target hot spot information in the first state based on the heat growth period.

S720: it is determined whether the search frequency exceeds a specified frequency.

S730: it is determined whether the search frequency growth rate exceeds a first specified growth rate.

S740: it is determined whether the search frequency growth rate exceeds a second specified growth rate.

S750: and when the heat characteristic meets the specified condition, judging whether the duration time reaches a heat duration threshold.

If the search frequency increasing rate is judged not to exceed the first heat increasing rate, or if the search frequency increasing rate is judged not to exceed the second heat increasing rate, it can be judged that the heat characteristic does not meet the pushing condition, and at the moment, whether the duration time reaches a heat duration threshold value can be judged.

In some embodiments, because the heat growth period is determined according to the growth time of the heat features of the plurality of hot spot information, if the heat duration threshold is too small and is smaller than the heat growth period, before the search frequency of the hot spot information is not yet reached and the heat frequency is accumulated, the hot spot information is misjudged to be non-survival hot spot information, and the first state of the hot spot information is misswitched to the second state, so that part of the hot spot content is omitted when the content is pushed to the user, and the content distribution effect is affected.

In this embodiment, when the heat feature does not meet the pushing condition, after determining whether the duration length reaches the heat duration threshold, the method further includes:

if the duration length reaches the hot duration threshold, S760 may be performed;

if the duration does not reach the hot duration threshold, S770 may be performed.

S760: and switching the first state of the target hot spot information into a second state.

And if the duration reaches the heat duration threshold, switching the first state of the target hot spot information into the second state.

S770: and determining the pushed content according to the hot spot information in the first state.

If the duration does not reach the hot duration threshold, the state of the target hot spot information may not be changed, and the target hot spot information may be kept in the first state, so that the target hot spot information may still be used for pushing.

According to the information pushing method provided by the embodiment, on the basis of the method embodiment, whether the search frequency exceeds the heat frequency is judged, whether the search frequency is greatly reduced or not can be continuously judged when the search frequency exceeds the heat frequency, and whether the search frequency is greatly increased or not is continuously judged when the search frequency does not exceed the heat frequency is judged, so that the judgment efficiency is improved, the misjudgment rate can be reduced, the situation that the hot spot information with the search frequency in a rapid rising period but not reaching the heat frequency exceeds the heat frequency is misjudged to be non-survival only due to comparison of the search frequency, the first state of the hot spot information is switched to the second state, and the situation that the hot spot information with the search frequency in a rapid falling period but not reaching the heat frequency falling to be lower than the heat frequency in the period is misjudged to be survival is avoided, so that the pushing of the content corresponding to the hot spot information which is actually outdated or invalid is avoided. In addition, when the heat characteristic does not meet the pushing condition, whether the duration time reaches the heat duration threshold value or not is judged, and when the duration time reaches the heat duration threshold value, the first state of the target hot spot information is switched to the second state, so that the misjudgment rate can be effectively reduced, and the accuracy of content distribution is improved.

In addition, in some embodiments, when determining whether the hotness feature meets the pushing condition, the flag bit of the hotspot information can be used for determining for multiple times, so that tracking accuracy of the hotspot life cycle of the hotspot information is improved, misjudgment rate is reduced, and accuracy of content distribution is improved. Specifically, referring to fig. 9, an information pushing method provided in an embodiment of the present application may be applied to the server, and specifically, the method includes: s810 to S870.

S810: and acquiring the heat characteristics of the target hot spot information in the first state based on the heat growth period.

S820: and judging whether the heat characteristic meets the pushing condition.

when the heat characteristic does not satisfy the push condition, S830 may be executed;

when the heat characteristic satisfies the push condition, S870 may be performed.

S830: and acquiring the zone bit of the target hot spot information.

Each piece of hot spot information is correspondingly provided with a flag bit, the flag bit is used for marking whether the hot spot information is invalid or valid, and the flag bit can be an invalid flag or a valid flag. Based on the foregoing embodiment, whether the heat feature satisfies the push condition may be determined by determining whether one feature or a combination of multiple features of the heat feature reaches a specified value, and when the heat feature does not satisfy the push condition, a flag bit of the target hotspot information may be acquired.

S840: and judging whether the flag bit is an invalid flag.

Each piece of hot spot information is correspondingly provided with a flag bit. In one example, the flag bit is denoted by fl ag, fl ag=1 for the valid flag and fl ag=0 for the invalid flag.

As an embodiment, an embodiment of determining whether the flag bit is an invalid flag may be: acquiring a flag bit of the target hot spot information, and judging the flag bit as an invalid flag if the flag bit f l ag=0; if flag f l ag=1, the flag can be determined as a valid flag.

In this embodiment, after determining whether the flag bit is an invalid flag, the method further includes:

if the flag bit is not the invalid flag, if it is the valid flag, S850 may be executed;

if the flag bit is an invalid flag, S860 may be performed.

S850: and updating the flag bit of the target hot spot information as an invalid flag.

When the heat characteristic does not meet the pushing condition, if the flag bit of the target hot spot information is a valid flag, the flag bit of the target hot spot information can be updated to be an invalid flag. Therefore, when the current heat characteristics do not meet the pushing conditions, the target hot spot information can be considered to exceed the hot spot life cycle, and then if the previous flag bit of the target hot spot information is a valid flag, the flag bit can be updated to be an invalid flag, so that the next judgment is carried out when the heat characteristics do not meet the pushing conditions, the hot spot information which is possibly still alive is avoided being omitted when the pushed content is determined, the misjudgment rate can be reduced through multiple judgment, and the content distribution accuracy is improved.

After updating the flag bit of the target hotspot information to be the invalid flag, the heat characteristic of the target hotspot information can be obtained again, that is, the execution returns to S810. Therefore, when the flag bit is judged to be an invalid flag at one time, the first state of the target hot spot information is switched to the second state, the misjudgment rate can be effectively reduced, the content corresponding to the hot spot information which is still alive in practice is avoided from being omitted when the target hot spot information is pushed to the user terminal, and the content distribution accuracy can be improved.

In one embodiment, after the flag bit of the target hotspot information is updated to be the invalid flag, the popularity feature of the target hotspot information may be obtained again after the popularity determination period, so as to determine whether the hotspot information meets the pushing condition for multiple times.

The heat determination period may be programmed or user-defined. In some examples, the heat determination period may be on the order of minutes, hours, etc., without limitation. For example, the heat duration threshold may be 3 minutes, 4 minutes, 1 hour, 3 hours, etc.

In some embodiments, the heat determination period may be an integer multiple of the heat increase period, whereby the server may make multiple determinations, such as a secondary, tertiary, quaternary, etc.

In some embodiments, the server may make a secondary determination if the heat determination period is 1 time the heat increase period. At this time, the flag bits of the target hot spot information in two consecutive heat increment periods can be respectively acquired, and when the two consecutive flag bits are invalid flags, the first state of the target hot spot information can be switched to the second state.

In other embodiments, the server may make three determinations if the heat determination period is 2 times the heat increase period. At this time, the flag bit of the target hot spot information in three continuous heat increment periods is acquired, and when the flag bit is an invalid flag three times continuously, the first state of the target hot spot information can be switched to the second state. That is, the third determination is that, based on the second determination, when the flag bit of the second obtained target hotspot information is the invalid flag, S810 is still executed, and when the flag bit of the third obtained target hotspot information is still the invalid flag, the first state of the target hotspot information is switched to the second state and the subsequent operation is executed.

In addition, by setting the heat judging period to be an integer multiple of the heat increasing period, whether the heat characteristic of the target hot spot information meets the pushing condition can be judged for multiple times, and the principle is similar to the secondary judgment and the tertiary judgment, and the description is omitted here.

S860: and switching the first state of the target hot spot information into a second state.

And when the heat characteristic does not meet the pushing condition, if the flag bit is an invalid flag, switching the first state of the target hot spot information into the second state. Therefore, when the current heat characteristic does not meet the pushing condition, the target hot spot information can be considered invalid, if the previous flag bit of the target hot spot information is an invalid flag, the target hot spot information is judged to be invalid twice, at the moment, the first state of the target hot spot information can be switched to the second state, the hot spot information in the second state is not pushed, the misjudgment rate can be effectively reduced, the overdue pushing is avoided, and the content distribution accuracy is improved.

S870: and determining the pushed content according to the hot spot information in the first state.

Referring to fig. 10, which is a block diagram illustrating a structure of an information pushing device according to an embodiment of the present application, the information pushing device 1000 may include: a feature acquisition module 1010, a status update module 1020, and a hot spot push module 1030.

A feature acquiring module 1010, configured to acquire a heat feature of the target hotspot information based on the heat growth period;

A state update module 1020, configured to switch the first state of the target hotspot information to the second state when the hotness feature does not meet a push condition;

and the hot spot pushing module 1030 is configured to determine pushed content according to the hot spot information in the first state.

Further, before the acquiring the heat characteristic of the target hot spot information in the first state based on the heat increment period, the information pushing apparatus 1000 further includes: a multi-heat acquisition module, a growth time acquisition module, and a growth cycle determination module, wherein:

the multi-heat acquisition module is used for acquiring heat characteristics of a plurality of hot spot information;

the increase time acquisition module is used for acquiring the increase time of the heat characteristic of each hot spot information, wherein the increase time is the time when the characteristic value of the heat characteristic reaches a heat threshold value;

and the growth period determining module is used for determining the heat growth period based on each growth time.

Further, the growth period determination module includes: a first period determination sub-module and a second period determination sub-module, wherein:

and the first period determining submodule is used for determining the longest growth time in each growth time as the heat growth period.

And the second period determining submodule is used for acquiring average growth time based on each growth time and determining the average growth time as the heat growth period.

Further, the feature acquisition module 1010 includes: a target hot spot acquisition sub-module and a heat characteristic acquisition sub-module, wherein:

the target hot spot acquisition sub-module is used for acquiring hot spot information in a first state in a current heat increment period as target hot spot information;

a heat characteristic obtaining sub-module, configured to obtain heat characteristics of the target hotspot information;

further, after determining the pushed content according to the hotspot information in the first state, the information pushing apparatus 1000 further includes: the hot spot information updating module and the heat period iteration module, wherein:

the hot spot information updating module is used for taking the hot spot information in the first state as the hot spot information in the first state in the next heat increasing period;

and the heat cycle iteration module is used for returning and executing the acquisition of the hot spot information in the first state in the current heat increasing cycle as target hot spot information by taking the next heat increasing cycle as the current heat increasing cycle if the cycle number of the next heat increasing cycle is smaller than the designated cycle number.

Further, the feature value of the heat feature includes a search frequency, and the state update module 1020 includes: frequency judging submodule and frequency state submodule, wherein:

the frequency judging sub-module is used for judging whether the searching frequency exceeds the heat frequency;

and the frequency state sub-module is used for switching the first state of the target hot spot information into the second state if the search frequency does not exceed the heat frequency.

Further, the feature values of the heat feature include a search frequency and a search frequency increase rate, and the information pushing apparatus 1000 further includes: a first growth judgment module and a first growth status module, wherein:

the first increase judging module is used for judging whether the search frequency increase rate exceeds a first heat increase rate or not if the search frequency exceeds the heat frequency;

and the first growth state module is used for switching the first state of the target hot spot information into the second state if the search frequency growth rate does not exceed the first heat growth rate.

Further, the feature value of the heat feature includes a search frequency and a search frequency growth rate, and the frequency status submodule includes: a second growth judgment module and a second growth status module, wherein:

The second increase judging module is used for judging whether the search frequency increase rate exceeds a second heat increase rate if the search frequency does not exceed the heat frequency;

and the second growth state module is used for switching the first state of the target hot spot information into the second state if the search frequency growth rate does not exceed the second heat growth rate.

Further, the status update module 1020 includes: a duration sub-module and a duration state sub-module, wherein:

a duration sub-module, configured to determine, when the heat feature does not meet a pushing condition, whether a duration length reaches a heat duration threshold, where the duration length is a length of time that the heat feature continues to not meet the pushing condition;

and the continuous state sub-module is used for switching the first state of the target hot spot information into the second state if the duration reaches a heat duration threshold.

Further, the duration submodule includes: a time threshold value judging unit and a time threshold value judging unit, wherein:

the time threshold judging unit is used for judging whether the heat characteristic of the target hot spot information meets the heat condition after the heat duration threshold when the heat characteristic does not meet the pushing condition;

And the time threshold judging unit is used for judging that the duration time reaches the hot duration threshold if the hot characteristic of the target hot spot information does not meet the pushing condition after the hot duration threshold.

Further, the heat duration threshold is an integer multiple of the heat increment period.

Further, the status update module 1020 includes: the mark acquisition sub-module, the first mark sub-module and the second mark sub-module, wherein:

the mark acquisition sub-module is used for acquiring the mark bit of the target hot spot information when the heat characteristic does not meet the pushing condition;

the first marking submodule is used for updating the marking bit of the target hot spot information to be an invalid marking if the marking bit is a valid marking;

and the second marking submodule is used for switching the first state of the target hot spot information into the second state if the marker bit is an invalid marker.

Further, after updating the flag bit of the target hotspot information to the invalid flag if the flag bit is the valid flag, the information push apparatus 1000 further includes: the device comprises a reacquiring module and a re-updating module, wherein:

the reacquiring module is used for reacquiring the heat characteristics of the target hot spot information;

And the updating module is used for switching the first state of the target hot spot information into the second state if the acquired heat characteristic meets the heat condition.

Further, the reacquisition module includes: and the reacquiring sub-module is used for reacquiring the heat characteristics of the target hot spot information after the heat judging period.

Further, the heat determination period is an integer multiple of the heat increase period.

The information pushing device provided in the embodiment of the present application is used to implement the corresponding information pushing method in the foregoing method embodiment, and has the beneficial effects of the corresponding method embodiment, which is not described herein again.

It will be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process of the apparatus and modules described above may refer to the corresponding process in the foregoing method embodiment, which is not repeated herein.

In several embodiments provided herein, the coupling of the modules to each other may be electrical, mechanical, or other.

In addition, each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module. The integrated modules may be implemented in hardware or in software functional modules.

Referring to fig. 11, a block diagram of an electronic device according to an embodiment of the present application is shown. The electronic device 1100 may be an electronic device such as a server capable of running applications. The electronic device 1100 in the present application may include one or more of the following components: a processor 1110, a memory 1120, and one or more application programs, wherein the one or more application programs may be stored in the memory 1120 and configured to be executed by the one or more processors 1110, the one or more program(s) configured to perform the method as described in the foregoing method embodiments.

Processor 1110 may include one or more processing cores. The processor 1110 utilizes various interfaces and lines to connect various portions of the overall electronic device 1100, perform various functions of the electronic device 1100, and process data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 1120, and invoking data stored in the memory 1120. Optionally, the processor 1110 may be implemented in at least one hardware form of digital signal processing (Digita l Signa l Process ing, DSP), field programmable gate array (Fie ld-Programmab le Gate Array, FPGA), programmable logic array (Programmab le Logic Array, PLA). The processor 1110 may integrate one or a combination of several of a central processing unit (Centra l Process ing Un it, CPU), an image processor (Graph ics Process ing Un it, GPU), and a modem, etc. The CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for being responsible for rendering and drawing of display content; the modem is used to handle wireless communications. It will be appreciated that the modem may not be integrated into the processor 1110 and may be implemented solely by a single communication chip.

The Memory 1120 may include a random access Memory (Random Access Memory, RAM) or a Read-only Memory (rom). Memory 1120 may be used to store instructions, programs, code, sets of codes, or instruction sets. The memory 1120 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (e.g., a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the various method embodiments described below, etc. The storage data area may also store data created by the electronic device 1100 in use (e.g., phonebook, audiovisual data, chat log data), and the like.

If each unit in the information push device shown in fig. 10 is used as a function module such as a program package, each unit in the information push device is stored in the memory 1120, and can be called by the processor and perform a corresponding function.

Referring to fig. 12, a block diagram of a computer readable storage medium according to an embodiment of the present application is shown. The computer readable storage medium 1200 has stored therein program code that can be invoked by a processor to perform the methods described in the method embodiments described above.

The computer readable storage medium 1200 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Optionally, the computer readable storage medium 1200 includes a non-volatile computer readable medium (non-trans itory computer-readab le storage med ium). The computer readable storage medium 1200 has memory space for program code 1210 that performs any of the method steps described above. The program code can be read from or written to one or more computer program products. Program code 1210 may be compressed, for example, in a suitable form.

Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and are not limiting thereof; although the present application has been described in detail with reference to the foregoing embodiments, one of ordinary skill in the art will appreciate that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not drive the essence of the corresponding technical solutions to depart from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

1. An information pushing method is characterized by comprising the following steps:

based on the heat increment period, acquiring hot spot information in a first state in the current heat increment period as target hot spot information; acquiring the heat characteristics of the target hot spot information;

when the heat characteristic does not meet a pushing condition, switching the first state of the target hot spot information into a second state;

determining pushed content according to the hot spot information in the first state;

taking the hot spot information in the first state as hot spot information in the first state in the next heat growth period; and if the cycle number of the next heat increment cycle is smaller than the specified cycle number, taking the next heat increment cycle as the current heat increment cycle, and returning to execute the acquisition of the hot spot information in the first state in the current heat increment cycle as the target hot spot information.

2. The information pushing method according to claim 1, wherein before the acquiring, based on the heat increase period, the hotspot information in the first state in the current heat increase period as the target hotspot information, the method further comprises:

acquiring heat characteristics of a plurality of hot spot information;

Acquiring the growth time of the heat characteristic of each hot spot information, wherein the growth time is the time when the characteristic value of the heat characteristic reaches a heat threshold value;

the heat increment period is determined based on each of the increment times.

3. The method of claim 2, wherein said determining said thermal growth period based on each of said growth times comprises:

and determining the longest growth time in each growth time as the heat growth period.

4. The method of claim 2, wherein said determining said thermal growth period based on each of said growth times comprises:

based on each of the growth times, an average growth time is obtained and the average growth time is determined as the heat growth period.

5. The method of claim 1, wherein the feature value of the hotness feature includes a search frequency, and wherein switching the first state of the target hotspot information to the second state when the hotness feature does not satisfy a push condition includes:

judging whether the search frequency exceeds a heat frequency;

and if the search frequency does not exceed the heat frequency, switching the first state of the target hot spot information into a second state.

6. The method of claim 5, wherein the feature values of the hotness features include a search frequency and a search frequency growth rate, the method further comprising:

if the search frequency exceeds the heat frequency, judging whether the search frequency increase rate exceeds a first heat increase rate;

and if the search frequency increasing rate does not exceed the first heat increasing rate, switching the first state of the target hot spot information into a second state.

7. The method of claim 5, wherein when the feature value of the hot feature includes a search frequency and a search frequency increase rate, the switching the first state of the target hot spot information to the second state if the search frequency does not exceed the hot frequency comprises:

if the search frequency does not exceed the heat frequency, judging whether the search frequency increase rate exceeds a second heat increase rate;

and if the search frequency increasing rate does not exceed the second heat increasing rate, switching the first state of the target hot spot information into the second state.

8. The method of claim 5, wherein prior to said determining whether the search frequency exceeds a heat frequency, the method further comprises:

And determining the heat frequency according to the search frequency ranking.

9. The method according to any one of claims 1-8, wherein when the heat characteristic does not meet a push condition, switching the first state of the target hotspot information to the second state includes:

when the heat characteristic does not meet the pushing condition, judging whether the duration time reaches a heat duration threshold, wherein the duration time is the time length of the heat characteristic which continuously does not meet the pushing condition;

and if the duration reaches a heat duration threshold, switching the first state of the target hot spot information into a second state.

10. The method of claim 9, wherein the determining whether the duration length reaches a hotduration threshold when the hotness feature does not satisfy a push condition comprises:

judging whether the heat characteristics of the target hot spot information meet the pushing conditions or not after the heat duration threshold when the heat characteristics do not meet the pushing conditions;

and if the heat characteristic of the target hot spot information does not meet the pushing condition after the heat duration threshold, judging that the duration reaches the heat duration threshold.

11. The method of claim 9, wherein the heat duration threshold is an integer multiple of the heat increment period.

12. The method according to any one of claims 1-8, wherein when the heat characteristic does not meet a push condition, switching the first state of the target hotspot information to the second state includes:

when the heat characteristic does not meet a pushing condition, acquiring a zone bit of the target hot spot information;

if the flag bit is a valid flag, updating the flag bit of the target hot spot information to be an invalid flag;

and if the flag bit is an invalid flag, switching the first state of the target hot spot information to a second state.

13. The method of claim 12, wherein if the flag bit is a valid flag, after updating the flag bit of the target hotspot information to be an invalid flag, the method further comprises:

acquiring the heat characteristics of the target hot spot information again;

and if the acquired heat characteristic does not meet the pushing condition, switching the first state of the target hot spot information into a second state.

14. The method of claim 13, wherein the re-acquiring the heat signature of the target hotspot information comprises:

And acquiring the heat characteristics of the target hot spot information again after the heat judging period.

15. The method of claim 14, wherein the heat determination period is an integer multiple of the heat increase period.

16. An information pushing apparatus, characterized in that the apparatus comprises:

the characteristic acquisition module is used for acquiring the hot spot information in the first state in the current heat increment period as target hot spot information based on the heat increment period; acquiring the heat characteristics of the target hot spot information;

the state updating module is used for switching the first state of the target hot spot information into the second state when the heat characteristic does not meet the pushing condition;

the hot spot pushing module is used for determining pushed content according to the hot spot information in the first state; taking the hot spot information in the first state as hot spot information in the first state in the next heat growth period; and if the cycle number of the next heat increment cycle is smaller than the specified cycle number, taking the next heat increment cycle as the current heat increment cycle, and returning to execute the acquisition of the hot spot information in the first state in the current heat increment cycle as the target hot spot information.

17. An electronic device, comprising:

one or more processors;

a memory;

one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to perform the method of any of claims 1-15.

18. A computer readable storage medium having stored therein program code which is callable by a processor to perform the method of any one of claims 1-15.