CN110990080A - Page retirement rate determination method and device, computer equipment and storage medium - Google Patents

Page retirement rate determination method and device, computer equipment and storage medium Download PDF

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Publication number
CN110990080A
CN110990080A CN201911219345.5A CN201911219345A CN110990080A CN 110990080 A CN110990080 A CN 110990080A CN 201911219345 A CN201911219345 A CN 201911219345A CN 110990080 A CN110990080 A CN 110990080A
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target page
page
closed
loaded
target
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徐天喜
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Beijing Sankuai Online Technology Co Ltd
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Beijing Sankuai Online Technology Co Ltd
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Priority to CN201911219345.5A priority Critical patent/CN110990080A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/445Program loading or initiating
    • G06F9/44594Unloading
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00Error detection; Error correction; Monitoring
    • G06F11/30Monitoring
    • G06F11/34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3452Performance evaluation by statistical analysis

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  • Bioinformatics & Computational Biology (AREA)
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  • Computer Hardware Design (AREA)
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Abstract

The invention discloses a method and a device for determining a page drop-out rate, computer equipment and a computer readable medium. The method comprises the following steps: a client receives a loading instruction of a target page; if the client detects that the target page is closed in the loading process of the target page, a notification message that the target page is closed in the loading process is sent to the server; if the client detects that the target page is closed after the target page is loaded, a notification message that the target page is closed after the target page is loaded is sent to the server; the method comprises the steps that a server receives notification messages sent by a plurality of clients loading a target page when the target page is closed; the server determines the exit rate of the target page based on the number of the received notification messages of the target page closed in the loading process and the number of the notification messages of the target page closed after the loading is completed. The invention can accurately record the page exit event generated in the page loading process on the terminal and can accurately calculate the exit rate of the page.

Description

Page retirement rate determination method and device, computer equipment and storage medium
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for determining a page exit rate, a computer device, and a storage medium.
Background
An application or web site includes a plurality of pages, each page corresponding to different page content, and each page including links to other pages. The exit rate refers to the proportion of the page which exits without browsing in the page after browsing, and whether one page meets the requirements of the user or not can be measured through the exit rate.
At present, no related art proposes a method for calculating the drop-out rate of a user for exiting a page without browsing.
Disclosure of Invention
The embodiment of the invention provides a method and a device for determining a page drop-out rate, computer equipment and a storage medium, which can solve the problem of inaccurate calculation of the page drop-out rate in the prior art. The technical scheme is as follows:
on one hand, the method for determining the page drop-out rate is provided and applied to the terminal, and comprises the following steps:
a client receives a loading instruction of a target page;
if the client detects that the target page is closed in the loading process of the target page, sending a notification message that the target page is closed in the loading process to a server;
if the client detects that the target page is closed after the target page is loaded, sending a notification message that the target page is closed after the target page is loaded to the server;
the server receives notification messages sent by a plurality of clients loading a target page when the target page is closed, wherein the notification messages sent by different clients are notification messages for closing the target page in the loading process or notification messages for closing the target page after the target page is loaded;
the server determines the exit rate of the target page based on the number of the received notification messages of the target page closed in the loading process and the number of the notification messages of the target page closed after the target page is loaded, wherein the exit rate is the proportion of the closing times of the target page without browsing the target page in the total closing times of the target page.
In an embodiment of the present disclosure, if the client detects that the target page is closed in the loading process of the target page, the sending, to the server, a notification message that the target page is closed in the loading process includes:
when the target page is detected to be closed, if at least one page element in the page container corresponding to the target page is not loaded completely, a notification message that the target page is closed in the loading process is sent to a server.
In an embodiment of the present disclosure, if the client detects that the target page is closed after the target page is loaded, sending a notification message that the target page is closed after the target page is loaded to the server, where the notification message includes:
when the target page is detected to be closed, if all page elements in the page container corresponding to the target page are loaded, sending a notification message that the target page is closed after the target page is loaded to the server.
In an embodiment of the present disclosure, the detecting that the target page is closed includes:
embedding points on the target page according to the native plug-in;
and detecting that a preset page element of the target page enters a trigger state through the native plug-in, and determining that the target page is closed, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
In an embodiment of the present disclosure, after detecting that the target page is closed, the method further includes:
if at least one page element in the page container corresponding to the target page is not loaded completely;
the native plug-in carries out buried point statistics on the target page to generate statistical data, wherein the statistical data comprises buried point data of the loaded page elements;
and the native plug-in sends a notification message to the server, wherein the notification message carries the closing of the target page of the statistical data in the loading process.
In an embodiment of the present disclosure, after detecting that the target page is closed, the method further includes:
if all page elements in the page container corresponding to the target page are loaded;
the target page sends a page loading completion instruction to the native plug-in through a preset bridge protocol;
the native plug-in responds to the instruction of completing page loading, anchor point statistics is carried out on the target page, and statistical data are generated, wherein the statistical data comprise buried point data of all page elements;
and the native plug-in sends a notification message to the server, wherein the notification message is used for closing the target page carrying the statistical data after the target page is loaded.
In an embodiment of the present disclosure, the determining, by the server, the exit rate of the target page based on the number of received notification messages that are closed during the loading process of the target page and the number of notification messages that are closed after the loading of the target page is completed includes:
determining the sum of the number of the notification messages closed in the loading process of the target page and the number of the notification messages closed after the target page is loaded;
and determining the ratio of the number of the notification messages closed in the loading process of the target page to the sum as the exit rate of the target page.
In one embodiment of the present disclosure, the method further includes:
and if the withdrawal rate is greater than a preset threshold value, sending the withdrawal rate to target equipment.
In one aspect, an apparatus for determining page configuration information is provided, and the apparatus includes:
an apparatus for confirming page exit rate, the apparatus comprising:
the terminal receiving module is used for receiving a loading instruction of a target page;
the terminal first detection module is used for sending a notification message that the target page is closed in the loading process to the server if the target page is detected to be closed in the loading process of the target page;
the second detection module of the terminal is used for sending a notification message that the target page is closed after the target page is loaded to the server if the target page is detected to be closed after the target page is loaded;
the server receiving module is used for receiving notification messages sent by a plurality of clients loading a target page when the target page is closed, wherein the notification messages sent by different clients are notification messages for closing the target page in the loading process or notification messages for closing the target page after the target page is loaded;
and the server determining module is used for determining the exit rate of the target page based on the number of the received notification messages of the target page closed in the loading process and the number of the notification messages of the target page closed after the target page is loaded, wherein the exit rate is the proportion of the closing times of the target page without browsing the target page in the total closing times of the target page.
In an embodiment of the present disclosure, the first detection module of the terminal is configured to:
when the target page is detected to be closed, if at least one page element in the page container corresponding to the target page is not loaded completely, a notification message that the target page is closed in the loading process is sent to a server.
In an embodiment of the present disclosure, the terminal second detection module is configured to:
when the target page is detected to be closed, if all page elements in the page container corresponding to the target page are loaded, sending a notification message that the target page is closed after the target page is loaded to the server.
In an embodiment of the present disclosure, the first terminal detection module and the second terminal detection module are configured to:
embedding points on the target page according to the native plug-in;
and detecting that a preset page element of the target page enters a trigger state through the native plug-in, and determining that the target page is closed, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
In an embodiment of the present disclosure, the first terminal detection module and the second terminal detection module are further configured to:
if at least one page element in the page container corresponding to the target page is not loaded completely;
the native plug-in carries out buried point statistics on the target page to generate statistical data, wherein the statistical data comprises buried point data of the loaded page elements;
and the native plug-in sends a notification message to the server, wherein the notification message carries the closing of the target page of the statistical data in the loading process.
In an embodiment of the present disclosure, the first terminal detection module and the second terminal detection module are further configured to:
if all page elements in the page container corresponding to the target page are loaded;
the target page sends a page loading completion instruction to the native plug-in through a preset bridge protocol;
the native plug-in responds to the instruction of completing page loading, anchor point statistics is carried out on the target page, and statistical data are generated, wherein the statistical data comprise buried point data of all page elements;
and the native plug-in sends a notification message to the server, wherein the notification message is used for closing the target page carrying the statistical data after the target page is loaded.
In an embodiment of the disclosure, the server determining module is configured to:
determining the sum of the number of the notification messages closed in the loading process of the target page and the number of the notification messages closed after the target page is loaded;
and determining the ratio of the number of the notification messages closed in the loading process of the target page to the sum as the exit rate of the target page.
In an embodiment of the disclosure, the server determining module is further configured to:
and if the withdrawal rate is greater than a preset threshold value, sending the withdrawal rate to target equipment.
In one aspect, a computer device is provided and includes one or more processors and one or more memories having at least one instruction stored therein, the at least one instruction being loaded and executed by the one or more processors to implement the operations performed by the page retirement rate determination method according to any of the possible implementations described above.
In one aspect, a computer-readable storage medium is provided, in which at least one instruction is stored, and the at least one instruction is loaded and executed by a processor to implement the operations performed by the page drop-out rate determination method according to any one of the above possible implementation manners.
The technical scheme provided by the embodiment of the invention has the beneficial effects that at least:
the invention records the user behavior in the page loading process and informs the server of the exit events in the page loading process, and the server calculates the exit rate of the page according to the received notification of each exit event, thereby realizing the capability of accurately counting the exit rate of the page.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic diagram of a page exit rate determining method according to an embodiment of the present invention;
fig. 2 is a flowchart of a method for determining a page drop-out rate according to an embodiment of the present invention;
fig. 3 is a schematic diagram of a page loading process and a page after the page loading process is completed according to an embodiment of the present invention;
fig. 4 is a schematic diagram of a page exit rate confirmation apparatus according to an embodiment of the present invention;
fig. 5 is a schematic diagram of a device for confirming page exit rate according to an embodiment of the present invention;
FIG. 6 is a schematic structural diagram of a computer device according to an embodiment of the present invention;
fig. 7 is a block diagram of a terminal according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
It should be noted that the embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
The embodiment of the invention mainly relates to interactive data between a server and a terminal, wherein the terminal can be a smart phone, a tablet computer, a notebook computer or a desktop computer and the like, the terminal can be provided with a plurality of application programs, the server can be a server for providing specific services, the specific services can be audio-visual entertainment services, information reading services, e-commerce platform servers, travel services, social servers, financial and financial services, learning and education services and the like, and corresponding service contents are displayed through pages in the provided services; taking an application program used by a user on a terminal as an example, the user can operate on the terminal, and after the terminal detects the operation of the user, the terminal can download configuration files of a plurality of application programs, so that the user can run the configuration files when logging in a corresponding account on the terminal, and obtain corresponding service contents from a server. The above scenario is merely illustrative, and the embodiment of the present invention is not limited to this scenario.
The method comprises the steps that after a user clicks a link for jumping a target page in an application program on a terminal, page content of the target page is obtained from a server, the application program starts a corresponding page container to load the page content, the operation of the user is detected through a plug-in the loading process, when page closing is detected, a corresponding notification message is sent to the server according to the loading state of the page, the server receives the notification message reported by each terminal, then the number of page closing in the page loading process and the number of page closing after page loading are counted, and the exit rate of the page is calculated. The above scenario is merely illustrative, and the embodiment of the present invention is not limited to this scenario.
Fig. 1 is a schematic diagram of a method for determining a page drop-out rate according to an embodiment of the present invention. The method can be applied to any computer device, which can be a terminal or a server, and referring to fig. 1, the embodiment includes:
101. the client receives a load instruction of a target page.
In an embodiment of the present disclosure, the load instruction may be triggered by detecting a click operation of a user, for example, an application installed on a terminal may detect a trigger state of a plurality of options presented to the user, and when it is detected that the user clicks a certain option, a load instruction of a target page corresponding to the option is generated.
In one embodiment of the present disclosure, after receiving a load instruction of a target page, target page content and a page container are obtained from a server, where the page container is a server program for loading the target page content, such as a Tomcat container in JAVA, IIS or PWS of ASP. In general, an application program designs a corresponding page container in a development process to meet different application service requirements.
In one embodiment of the disclosure, a page container is started to load target page content through a native plug-in, and the native plug-in can detect operation behaviors of a user in the process of loading the target page content by the page container, wherein the operation behaviors include page closing operations.
102. And if the client detects that the target page is closed in the loading process of the target page, sending a notification message that the target page is closed in the loading process to the server.
When the closing of the target page is detected, if at least one page element in the page container corresponding to the target page is not loaded completely, a notification message of the closing of the target page in the loading process is sent to the server.
In an embodiment of the disclosure, after detecting an operation of a user to close a page, a native plug-in may count operation data of the user before closing the page, generate a notification message that a target page is closed in a loading process, and report the notification message to a server, where the operation data at least includes operation data of each page element in the page by the user, such as a click operation, and the notification message that the target page is closed in the loading process indicates that the page is closed by the user in the loading process.
In an embodiment of the disclosure, a native plugin is used to detect that a preset page element of a target page enters a trigger state, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
103. And if the client detects that the target page is closed after the target page is loaded, sending a notification message that the target page is closed after the target page is loaded to the server.
When the closing of the target page is detected, if all page elements in the page container corresponding to the target page are loaded, a notification message that the target page is closed after the loading is completed is sent to the server.
In an embodiment of the disclosure, after a page is loaded, the page notifies a native plug-in unit of the completion of the page loading in a bridge protocol manner, so as to avoid a situation of missed report, the native plug-in unit counts operation data of a user before the page is closed, generates a notification message that a target page is closed after the page is loaded, and reports the notification message to a server, wherein the operation data at least includes operation data of each page element in the page, such as a click operation, of the user, and the notification message that the target page is closed after the page is loaded indicates that the page is closed after the page is loaded.
In an embodiment of the disclosure, a native plugin is used to detect that a preset page element of a target page enters a trigger state, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
In an embodiment of the disclosure, a native plugin is used to detect that a preset page element of a target page enters a trigger state, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
104. The server receives notification messages sent by a plurality of terminals loading the target page when the target page is closed.
The notification messages sent by different terminals are notification messages for closing the target page in the loading process or notification messages for closing the target page after the target page is loaded, the notification messages for closing the target page in the loading process are used for indicating that the target page is closed in the loading process, and the notification messages for closing the target page after the target page is loaded are used for indicating that the target page is closed after the target page is loaded.
105. The server determines the exit rate of the target page based on the number of the received notification messages of the target page closed in the loading process and the number of the notification messages of the target page closed after the loading is completed.
The withdrawal rate is the proportion of the closing times of the unprowed target page in the total closing times of the target page.
In one embodiment of the disclosure, determining a sum of the number of notification messages closed by a target page in a loading process and the number of notification messages closed by the target page after the target page is loaded; and determining the ratio of the number of the notification messages closed in the loading process of the target page to the sum value as the exit rate of the target page.
In one embodiment of the present disclosure, the exit rate of a page is equal to the total number of dots on a divided by the total number of dots a plus B multiplied by 100%, i.e.:
A/(A+B)*100%
wherein, a may represent the number of notification messages that the target page is closed during the loading process, and B may represent the number of notification messages that the target page is closed after the loading is completed.
In one embodiment of the present disclosure, if the drop-out rate is greater than a preset threshold, the drop-out rate is sent to the target device.
Fig. 2 is a flowchart of a method for determining a page drop-out rate according to an embodiment of the present invention, and referring to fig. 2, the embodiment includes the following steps:
201. the terminal detects clicking operation of a user in the application.
In one embodiment of the disclosure, a plurality of clickable options are provided for a user in an application in a terminal, each option points to a target page, and after the user clicks the corresponding option, the page corresponding to the option is displayed for the user.
In the embodiment of the disclosure, the page container is started to load the target page content through the native plug-in, and the native plug-in can detect the operation behavior of a user in the process of loading the target page content by the page container, wherein the operation behavior comprises the operation of closing the page.
202. And determining a target page according to the clicking operation of the user, and acquiring the page content and the page container of the target page.
In one embodiment of the present disclosure, after receiving a load instruction of a target page, target page content and a page container are obtained from a server, where the page container is a server program for loading the target page content, such as a Tomcat container in JAVA, IIS or PWS of ASP. In general, an application program designs a corresponding page container in a development process to meet different application service requirements.
203. And starting the page container to load page contents.
In the embodiment of the disclosure, the page container is started to load the target page content through the native plug-in, and the native plug-in can detect the operation behavior of a user in the process of loading the target page content by the page container, wherein the operation behavior comprises the operation of closing the page.
Fig. 3 is a schematic diagram during a page loading process and after the page loading is completed according to an embodiment of the present invention, referring to fig. 3, during the page loading process, a page may display an icon for indicating a loading status, and in a page after the page loading is completed, page contents of a target page are displayed, such as the block shown in fig. 3 and aaaa, bbbb, cccc, dddd, eee, and the like in the block. The above scenario is merely illustrative, and the embodiment of the present invention is not limited to this scenario.
204. When detecting that the page is closed, if the page container does not complete loading, executing step 205; when a page close is detected, if the page is completely loaded, step 206 is performed.
205. And sending a notification message that the target page is closed in the loading process to the server.
When the closing of the target page is detected, if at least one page element in the page container corresponding to the target page is not loaded completely, a notification message of the closing of the target page in the loading process is sent to the server.
In an embodiment of the disclosure, after detecting an operation of a user to close a page, a native plug-in may count operation data of the user before closing the page, generate a notification message that a target page is closed in a loading process, and report the notification message to a server, where the operation data at least includes operation data of each page element in the page by the user, such as a click operation, and the notification message that the target page is closed in the loading process indicates that the page is closed by the user in the loading process.
In an embodiment of the disclosure, a native plugin is used to detect that a preset page element of a target page enters a trigger state, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
206. And sending a notification message that the target page is closed after the loading is completed to the server.
When the closing of the target page is detected, if all page elements in the page container corresponding to the target page are loaded, a notification message that the target page is closed after the loading is completed is sent to the server.
In an embodiment of the disclosure, after a page is loaded, the page notifies a native plug-in unit of the completion of the page loading in a bridge protocol manner, so as to avoid a situation of missed report, the native plug-in unit counts operation data of a user before the page is closed, generates a notification message that a target page is closed after the page is loaded, and reports the notification message to a server, wherein the operation data at least includes operation data of each page element in the page, such as a click operation, of the user, and the notification message that the target page is closed after the page is loaded indicates that the page is closed after the page is loaded.
In an embodiment of the disclosure, a native plugin is used to detect that a preset page element of a target page enters a trigger state, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
In an embodiment of the disclosure, a native plugin is used to detect that a preset page element of a target page enters a trigger state, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
207. The server counts the number of the received notification messages of the target page closed in the loading process and the number of the notification messages of the target page closed after the target page is loaded, and calculates the withdrawal rate of the corresponding page according to the statistical result.
The withdrawal rate is the proportion of the closing times of the unprowed target page in the total closing times of the target page.
In one embodiment of the disclosure, determining a sum of the number of notification messages closed by a target page in a loading process and the number of notification messages closed by the target page after the target page is loaded; and determining the ratio of the number of the notification messages closed in the loading process of the target page to the sum value as the exit rate of the target page.
In one embodiment of the present disclosure, the exit rate of a page is equal to the total number of dots on a divided by the total number of dots a plus B multiplied by 100%, i.e.:
A/(A+B)*100%
wherein, a may represent the number of notification messages that the target page is closed during the loading process, and B may represent the number of notification messages that the target page is closed after the loading is completed.
In one embodiment of the present disclosure, if the drop-out rate is greater than a preset threshold, the drop-out rate is sent to the target device.
The invention discloses a method for determining page drop-out rate, which records the behavior of a user in the page loading process and informs a server of drop-out events in the page loading process, and the server calculates the page drop-out rate according to the received notice of each drop-out event, thereby realizing the capability of accurately counting the page drop-out rate.
All the above optional technical solutions may be combined arbitrarily to form the optional embodiments of the present disclosure, and are not described herein again.
The following are embodiments of the apparatus of the present invention that may be used to perform embodiments of the method of the present invention. For details which are not disclosed in the embodiments of the apparatus of the present invention, reference is made to the embodiments of the method of the present invention. Fig. 4 is a schematic diagram of a device for confirming a page drop-out rate according to an embodiment of the present invention. Referring to fig. 4, the apparatus is applied to a terminal, and includes:
a receiving module 401, configured to receive a load instruction of a target page;
a first detecting module 402, configured to send a notification message that a target page is closed in a loading process to a server if closing of the target page is detected in the loading process of the target page;
a second detecting module 403, configured to send, to the server, a notification message that the target page is closed after the loading is completed, if it is detected that the target page is closed after the loading is completed.
In an embodiment of the disclosure, the first detecting module 402 is configured to:
when the closing of the target page is detected, if at least one page element in the page container corresponding to the target page is not loaded completely, a notification message of the closing of the target page in the loading process is sent to the server.
In an embodiment of the present disclosure, the second detecting module 403 is configured to:
when the closing of the target page is detected, if all page elements in the page container corresponding to the target page are loaded, a notification message that the target page is closed after the loading is completed is sent to the server.
In an embodiment of the disclosure, the first detecting module 402 or the second detecting module 403 is configured to:
and detecting that a preset page element of the target page enters a trigger state through the native plug-in, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
Fig. 5 is a schematic diagram of an apparatus for confirming a page drop-out rate according to an embodiment of the present invention. Referring to fig. 5, the apparatus is applied to a server, and includes:
a receiving module 501, configured to receive notification messages sent by multiple terminals that load a target page when the target page is closed, where the notification messages sent by different terminals are notification messages that the target page is closed in a loading process or notification messages that the target page is closed after the target page is loaded, the notification messages that the target page is closed in the loading process are used to indicate that the target page is closed in the loading process, and the notification messages that the target page is closed after the target page is loaded are used to indicate that the target page is closed after the target page is loaded;
the determining module 502 is configured to determine a drop-out rate of the target page based on the number of the received notification messages that the target page is closed in the loading process and the number of the notification messages that the target page is closed after the loading is completed, where the drop-out rate is a ratio of the number of times that the target page is not browsed, that is, the number of times that the target page is closed to the total number of times that the target page is closed.
In an embodiment of the present disclosure, the determining module 502 is configured to:
determining the sum of the number of notification messages closed by the target page in the loading process and the number of notification messages closed by the target page after the target page is loaded;
and determining the ratio of the number of the notification messages closed in the loading process of the target page to the sum value as the exit rate of the target page.
In an embodiment of the present disclosure, the determining module 502 is further configured to:
and if the withdrawal rate is greater than the preset threshold value, sending the withdrawal rate to the target equipment.
It should be noted that: the page retirement rate determining apparatus provided in the foregoing embodiment, when determining the page retirement rate, only illustrates the division of each functional module, and in practical application, the function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the page drop-out rate confirmation device and the page drop-out rate determination method provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.
Fig. 6 is a schematic structural diagram of a computer device according to an embodiment of the present invention, where the computer device 600 may generate a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 601 and one or more memories 602, where the memory 602 stores at least one instruction, and the at least one instruction is loaded and executed by the processor 601 to implement the page retirement rate determination method provided by the above-mentioned method embodiments. Certainly, the computer device may further have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input and output, and the computer device may further include other components for implementing the functions of the device, which is not described herein again.
In an exemplary embodiment, a computer-readable storage medium, such as a memory, including instructions executable by a processor in a terminal to perform the page drop-out rate determination method in the above embodiments is also provided. For example, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
Fig. 7 is a block diagram of a terminal 700 according to an embodiment of the present invention. The terminal 700 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Terminal 700 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, and so on.
In general, terminal 700 includes: a processor 701 and a memory 702.
The processor 701 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 701 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 701 may also include a main processor and a coprocessor, where the main processor is a processor for processing data in an awake state, and is also called a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 701 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content required to be displayed on the display screen. In some embodiments, the processor 701 may further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.
Memory 702 may include one or more computer-readable storage media, which may be non-transitory. Memory 702 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 702 is used to store at least one instruction for execution by processor 701 to implement the page retirement rate determination methods provided by method embodiments herein.
In some embodiments, the terminal 700 may further optionally include: a peripheral interface 703 and at least one peripheral. The processor 701, the memory 702, and the peripheral interface 703 may be connected by buses or signal lines. Various peripheral devices may be connected to peripheral interface 703 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 704, touch screen display 705, camera 706, audio circuitry 707, positioning components 708, and power source 709.
The peripheral interface 703 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 701 and the memory 702. In some embodiments, processor 701, memory 702, and peripheral interface 703 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 701, the memory 702, and the peripheral interface 703 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.
The Radio Frequency circuit 704 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 704 communicates with communication networks and other communication devices via electromagnetic signals. The rf circuit 704 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 704 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuitry 704 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 704 may also include NFC (Near Field Communication) related circuits, which are not limited in this application.
The display screen 705 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 705 is a touch display screen, the display screen 705 also has the ability to capture touch signals on or over the surface of the display screen 705. The touch signal may be input to the processor 701 as a control signal for processing. At this point, the display 705 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 705 may be one, providing the front panel of the terminal 700; in other embodiments, the display 705 can be at least two, respectively disposed on different surfaces of the terminal 700 or in a folded design; in still other embodiments, the display 705 may be a flexible display disposed on a curved surface or on a folded surface of the terminal 700. Even more, the display 705 may be arranged in a non-rectangular irregular pattern, i.e. a shaped screen. The Display 705 may be made of LCD (liquid crystal Display), OLED (Organic Light-Emitting Diode), or the like.
The camera assembly 706 is used to capture images or video. Optionally, camera assembly 706 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 706 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.
The audio circuitry 707 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 701 for processing or inputting the electric signals to the radio frequency circuit 704 to realize voice communication. For the purpose of stereo sound collection or noise reduction, a plurality of microphones may be provided at different portions of the terminal 700. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 701 or the radio frequency circuit 704 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuitry 707 may also include a headphone jack.
The positioning component 708 is used to locate the current geographic position of the terminal 700 to implement navigation or LBS (location based Service). The positioning component 708 may be a positioning component based on the GPS (global positioning System) in the united states, the beidou System in china, the graves System in russia, or the galileo System in the european union.
Power supply 709 is provided to supply power to various components of terminal 700. The power source 709 may be alternating current, direct current, disposable batteries, or rechargeable batteries. When power source 709 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.
In some embodiments, terminal 700 also includes one or more sensors 710. The one or more sensors 710 include, but are not limited to: acceleration sensor 711, gyro sensor 712, pressure sensor 713, fingerprint sensor 714, optical sensor 715, and proximity sensor 716.
The acceleration sensor 711 can detect the magnitude of acceleration in three coordinate axes of a coordinate system established with the terminal 700. For example, the acceleration sensor 711 may be used to detect components of the gravitational acceleration in three coordinate axes. The processor 701 may control the touch screen 705 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 711. The acceleration sensor 711 may also be used for acquisition of motion data of a game or a user.
The gyro sensor 712 may detect a body direction and a rotation angle of the terminal 700, and the gyro sensor 711 may cooperate with the acceleration sensor 711 to collect a 3D motion of the user on the terminal 700. From the data collected by the gyro sensor 712, the processor 701 may implement the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.
Pressure sensors 713 may be disposed on a side bezel of terminal 700 and/or an underlying layer of touch display 705. When the pressure sensor 713 is disposed on a side frame of the terminal 700, a user's grip signal on the terminal 700 may be detected, and the processor 701 performs right-left hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 713. When the pressure sensor 713 is disposed at a lower layer of the touch display 705, the processor 701 controls the operability control on the UI interface according to the pressure operation of the user on the touch display 705. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.
The fingerprint sensor 714 is used for collecting a fingerprint of a user, and the processor 701 identifies the identity of the user according to the fingerprint collected by the fingerprint sensor 714, or the fingerprint sensor 714 identifies the identity of the user according to the collected fingerprint. When the user identity is identified as a trusted identity, the processor 701 authorizes the user to perform relevant sensitive operations, including unlocking a screen, viewing encrypted information, downloading software, paying, changing settings, and the like. The fingerprint sensor 714 may be disposed on the front, back, or side of the terminal 700. When a physical button or a vendor Logo is provided on the terminal 700, the fingerprint sensor 714 may be integrated with the physical button or the vendor Logo.
The optical sensor 715 is used to collect the ambient light intensity. In one embodiment, the processor 701 may control the display brightness of the touch display 705 based on the ambient light intensity collected by the optical sensor 715. Specifically, when the ambient light intensity is high, the display brightness of the touch display screen 705 is increased; when the ambient light intensity is low, the display brightness of the touch display 705 is turned down. In another embodiment, processor 701 may also dynamically adjust the shooting parameters of camera assembly 706 based on the ambient light intensity collected by optical sensor 715.
A proximity sensor 716, also referred to as a distance sensor, is typically disposed on a front panel of the terminal 700. The proximity sensor 716 is used to collect the distance between the user and the front surface of the terminal 700. In one embodiment, when the proximity sensor 716 detects that the distance between the user and the front surface of the terminal 700 gradually decreases, the processor 701 controls the touch display 705 to switch from the bright screen state to the dark screen state; when the proximity sensor 716 detects that the distance between the user and the front surface of the terminal 700 gradually becomes larger, the processor 701 controls the touch display 705 to switch from the breath screen state to the bright screen state.
Those skilled in the art will appreciate that the configuration shown in fig. 7 is not intended to be limiting of terminal 700 and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be used.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, and the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The present invention is not limited to the above preferred embodiments, and any modifications, equivalent replacements, improvements, etc. within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (11)

1. A method for determining a page drop-out rate is characterized by comprising the following steps:
a client receives a loading instruction of a target page;
if the client detects that the target page is closed in the loading process of the target page, sending a notification message that the target page is closed in the loading process to a server;
if the client detects that the target page is closed after the target page is loaded, sending a notification message that the target page is closed after the target page is loaded to the server;
the server receives notification messages sent by a plurality of clients loading a target page when the target page is closed, wherein the notification messages sent by different clients are notification messages for closing the target page in the loading process or notification messages for closing the target page after the target page is loaded;
the server determines the exit rate of the target page based on the number of the received notification messages of the target page closed in the loading process and the number of the notification messages of the target page closed after the target page is loaded, wherein the exit rate is the proportion of the closing times of the target page without browsing the target page in the total closing times of the target page.
2. The method of claim 1, wherein if the client detects that the target page is closed during the loading of the target page, sending a notification message to a server that the target page is closed during the loading, the method comprising:
when the target page is detected to be closed, if at least one page element in the page container corresponding to the target page is not loaded completely, a notification message that the target page is closed in the loading process is sent to a server.
3. The method according to claim 1, wherein if the client detects that the target page is closed after the target page is loaded, sending a notification message to the server that the target page is closed after the target page is loaded, the method comprising:
when the target page is detected to be closed, if all page elements in the page container corresponding to the target page are loaded, sending a notification message that the target page is closed after the target page is loaded to the server.
4. The method of claim 2 or 3, wherein the detecting that the target page is closed comprises:
embedding points on the target page according to the native plug-in;
and detecting that a preset page element of the target page enters a trigger state through the native plug-in, and determining that the target page is closed, wherein the preset page element is a page element corresponding to a control for controlling the target page to be closed.
5. The method of claim 4, wherein after detecting that the target page is closed, the method further comprises:
if at least one page element in the page container corresponding to the target page is not loaded completely;
the native plug-in carries out buried point statistics on the target page to generate statistical data, wherein the statistical data comprises buried point data of the loaded page elements;
and the native plug-in sends a notification message to the server, wherein the notification message carries the closing of the target page of the statistical data in the loading process.
6. The method of claim 5, wherein after detecting that the target page is closed, the method further comprises:
if all page elements in the page container corresponding to the target page are loaded;
the target page sends a page loading completion instruction to the native plug-in through a preset bridge protocol;
the native plug-in responds to the instruction of completing page loading, anchor point statistics is carried out on the target page, and statistical data are generated, wherein the statistical data comprise buried point data of all page elements;
and the native plug-in sends a notification message to the server, wherein the notification message is used for closing the target page carrying the statistical data after the target page is loaded.
7. The method of claim 1, wherein the server determines the exit rate of the target page based on the number of received notification messages that the target page is closed during the loading process and the number of notification messages that the target page is closed after the loading is completed, and comprises:
determining the sum of the number of the notification messages closed in the loading process of the target page and the number of the notification messages closed after the target page is loaded;
and determining the ratio of the number of the notification messages closed in the loading process of the target page to the sum as the exit rate of the target page.
8. The method of claim 7, further comprising:
and if the withdrawal rate is greater than a preset threshold value, sending the withdrawal rate to target equipment.
9. An apparatus for confirming page exit rate, the apparatus comprising:
the terminal receiving module is used for receiving a loading instruction of a target page;
the terminal first detection module is used for sending a notification message that the target page is closed in the loading process to the server if the target page is detected to be closed in the loading process of the target page;
the second detection module of the terminal is used for sending a notification message that the target page is closed after the target page is loaded to the server if the target page is detected to be closed after the target page is loaded;
the server receiving module is used for receiving notification messages sent by a plurality of clients loading a target page when the target page is closed, wherein the notification messages sent by different clients are notification messages for closing the target page in the loading process or notification messages for closing the target page after the target page is loaded;
and the server determining module is used for determining the exit rate of the target page based on the number of the received notification messages of the target page closed in the loading process and the number of the notification messages of the target page closed after the target page is loaded, wherein the exit rate is the proportion of the closing times of the target page without browsing the target page in the total closing times of the target page.
10. A computer device, comprising one or more processors and one or more memories having at least one instruction stored therein, the at least one instruction being loaded and executed by the one or more processors to perform operations performed by the page drop rate determination method of any one of claims 1 to 8.
11. A computer-readable storage medium having stored therein at least one instruction, which is loaded and executed by a processor to perform operations performed by the page drop-out rate determination method according to any one of claims 1 to 8.
CN201911219345.5A 2019-12-03 2019-12-03 Page retirement rate determination method and device, computer equipment and storage medium Withdrawn CN110990080A (en)

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