CN110956027A - Method and device for generating digital short message content - Google Patents
Method and device for generating digital short message content Download PDFInfo
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Abstract
The invention provides a method and a device for generating digital short message content, which relate to the technical field of data processing and are characterized in that first historical marketing short message information of a first merchant is obtained; obtaining a first short message content element and a second short message content element according to the first historical marketing short message information; obtaining a first influence degree of a first short message content element on the marketing effect of the first merchant and a second influence degree of a second short message content element on the marketing effect of the first merchant; judging whether the first influence degree and the second influence degree both exceed a first preset threshold value; when the first influence degree and/or the second influence degree exceed the first preset threshold value, obtaining a first short message content template according to the first short message content element and/or the second short message content element; and obtaining the first optimal short message content according to the first marketing task of the first merchant and the first short message content template, thereby achieving the technical effects of improving the reading rate and the conversion rate, realizing an accurate marketing strategy and improving the output value.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a method and an apparatus for generating digital short message content.
Background
On-line Marketing (Online Marketing) refers to entrusting network Marketing work which needs the enterprise to hire a person to realize to a professional network Marketing service provider in a contractual manner. The network marketing outsourcing service provider takes the internet as a platform, customizes a personalized high-cost-performance network marketing scheme for the enterprise on the basis of deeply analyzing the current situation, the product characteristics and the industrial characteristics of the enterprise, is comprehensively responsible for effectively implementing the scheme, tracks and monitors the network marketing effect, and provides an effect analysis report for the enterprise regularly. In the process, the network marketing service provider can fully exert various professional advantages in the aspects of technology, marketing plan, implementation and the like, and go to the best to achieve the preset target to obtain the service cost paid by the enterprise. The most common operation mode is mass marketing short messages, and nowadays, users receive a large amount of short messages every day.
However, the applicant of the present invention finds that the prior art has at least the following technical problems:
the application rate of historical marketing data of the merchants is low, the reading rate and the conversion rate of the marketing short messages are not high, the output income of the merchants is reduced, and the input cost is increased.
Disclosure of Invention
The embodiment of the invention provides a method and a device for generating digital short message content, which solve the technical problems of low application rate of historical marketing data of a merchant, low reading rate and conversion rate of marketing short messages, low output income of the merchant and high input cost in the prior art, and achieve the technical effects of optimizing the marketing short messages, improving the reading rate and the conversion rate, realizing an accurate marketing strategy and improving the output value.
In view of the foregoing problems, embodiments of the present application are provided to provide a method and an apparatus for generating digital short message content.
In a first aspect, the present invention provides a method for generating digital short message content, where the method includes: obtaining first historical marketing short message information of a first merchant; obtaining a first short message content element and a second short message content element according to the first historical marketing short message information; obtaining a first influence degree of the first short message content element on the marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant; judging whether the first influence degree and the second influence degree both exceed a first preset threshold value; when the first influence degree and/or the second influence degree exceed the first preset threshold value, obtaining a first short message content template according to the first short message content element and/or the second short message content element; and obtaining the first optimal short message content according to the first marketing task of the first merchant and the first short message content template, and sending the first optimal short message content to the first user.
Preferably, the method further comprises:
obtaining first purchase information of the first user; judging whether the first purchase information and the first optimal short message content have a first relevance or not; and when the first purchase information and the first optimal short message content have a first relevance, determining the first optimal short message content as second historical marketing short message information of the first merchant.
Preferably, the obtaining a first short message content element according to the first historical marketing short message information includes:
obtaining a first statement in the first historical marketing short message information, wherein the first statement is an effective marketing statement; obtaining a first frequency of the first sentence; judging whether the first frequency exceeds a second preset threshold value or not; and when the first frequency exceeds the second preset threshold, determining that the first sentence is the first short message content element.
Preferably, the obtaining of the first influence degree of the first short message content element includes:
obtaining second user information, wherein the second user is a user receiving the first short message content element; obtaining second purchase information of the second user; determining a first commodity related to the first short message content element according to the second purchase information; and obtaining a first influence degree of the first short message content element according to the first commodity and the second purchase information.
Preferably, the method further comprises:
obtaining first address information of the first user; obtaining first party information of the first user according to the first address information; and adding the first party information into the first short message content template, obtaining second optimal short message content according to a first marketing task of the first merchant, and sending the second optimal short message content to the first user.
Preferably, the method further comprises:
obtaining first label information of the first user; determining a first slogan according to the first label information; and adding the first slogan into the first short message content template, obtaining third optimal short message content according to the first marketing task of the first merchant, and sending the third optimal short message content to the first user.
In a second aspect, the present invention provides an apparatus for generating digital short message content, where the apparatus includes:
the system comprises a first obtaining unit, a second obtaining unit and a processing unit, wherein the first obtaining unit is used for obtaining first historical marketing short message information of a first merchant;
a second obtaining unit, configured to obtain a first short message content element and a second short message content element according to the first historical marketing short message information;
a third obtaining unit, configured to obtain a first influence degree of the first short message content element on a marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant;
the first judging unit is used for judging whether the first influence degree and the second influence degree both exceed a first preset threshold value;
a fourth obtaining unit, configured to obtain a first short message content template according to the first short message content element and/or the second short message content element when the first influence degree and/or the second influence degree exceeds the first preset threshold;
and the first execution unit is used for obtaining the first optimal short message content according to the first marketing task of the first merchant and the first short message content template, and sending the first optimal short message content to the first user.
Preferably, the apparatus further comprises:
a fifth obtaining unit, configured to obtain first purchase information of the first user;
a second judging unit, configured to judge whether the first purchase information and the first optimal short message content have a first correlation;
and the second execution unit is used for determining the first optimal short message content as second historical marketing short message information of the first merchant when the first purchase information and the first optimal short message content have a first relevance.
Preferably, the obtaining, by the second obtaining unit, a first short message content element according to the first historical marketing short message information includes:
a sixth obtaining unit, configured to obtain a first statement in the first historical marketing short message, where the first statement is an effective marketing statement;
a seventh obtaining unit configured to obtain a first frequency of the first sentence;
a third judging unit, configured to judge whether the first frequency exceeds a second preset threshold;
a first determining unit, configured to determine that the first sentence is the first short message content element when the first frequency exceeds the second preset threshold.
Preferably, the obtaining, by the third obtaining unit, a first influence degree of the first short message content element includes:
an eighth obtaining unit, configured to obtain second user information, where the second user is a user who receives the first short message content element;
a ninth obtaining unit configured to obtain second purchase information of the second user;
a second determining unit, configured to determine, according to the second purchase information, a first commodity related to the first short message content element;
a tenth obtaining unit, configured to obtain a first influence degree of the first short message content element according to the first commodity and the second purchase information.
Preferably, the apparatus further comprises:
an eleventh obtaining unit, configured to obtain first address information of the first user;
a twelfth obtaining unit, configured to obtain the first party information of the first user according to the first address information;
and the third execution unit is used for adding the first party information into the first short message content template, obtaining second optimal short message content according to the first marketing task of the first merchant and sending the second optimal short message content to the first user.
Preferably, the apparatus further comprises:
a thirteenth obtaining unit, configured to obtain first tag information of the first user;
a third determining unit, configured to determine a first slogan according to the first tag information;
and the fourth execution unit is used for adding the first slogan into the first short message content template, obtaining third optimal short message content according to the first marketing task of the first merchant and sending the third optimal short message content to the first user.
In a third aspect, the present invention provides an apparatus for generating digital short message content, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements any of the steps of the method when executing the program.
In a fourth aspect, the invention provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of any of the methods described above.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
the embodiment of the invention provides a method and a device for generating digital short message content, which are characterized in that first historical marketing short message information of a first merchant is obtained; obtaining a first short message content element and a second short message content element according to the first historical marketing short message information; obtaining a first influence degree of the first short message content element on the marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant; judging whether the first influence degree and the second influence degree both exceed a first preset threshold value; when the first influence degree and/or the second influence degree exceed the first preset threshold value, obtaining a first short message content template according to the first short message content element and/or the second short message content element; according to the first marketing task of the first merchant and the first short message content template, first optimal short message content is obtained and sent to the first user, so that the technical problems that in the prior art, the application rate of historical marketing data of the merchant is low, the reading rate and the conversion rate of the marketing short messages are not high, the output income of the merchant is reduced, and the input cost is increased are solved, the optimization of the marketing short messages is achieved, the reading rate and the conversion rate are improved, the accurate marketing strategy is realized, and the technical effect of the output value is improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Fig. 1 is a schematic flow chart of a method for generating digital short message content according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a device for generating digital short message content according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of another apparatus for generating digital short message content according to an embodiment of the present invention.
Description of reference numerals: a first obtaining unit 11, a second obtaining unit 12, a third obtaining unit 13, a first judging unit 14, a fourth obtaining unit 15, a first executing unit 16, a bus 300, a receiver 301, a processor 302, a transmitter 303, a memory 304, and a bus interface 306.
Detailed Description
The embodiment of the invention provides a method and a device for generating digital short message contents, which are used for solving the technical problems that in the prior art, the application rate of historical marketing data of a merchant is low, the reading rate and the conversion rate of marketing short messages are not high, the output income of the merchant is reduced, and the input cost is increased.
The technical scheme provided by the invention has the following general idea: obtaining first historical marketing short message information of a first merchant; obtaining a first short message content element and a second short message content element according to the first historical marketing short message information; obtaining a first influence degree of the first short message content element on the marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant; judging whether the first influence degree and the second influence degree both exceed a first preset threshold value; when the first influence degree and/or the second influence degree exceed the first preset threshold value, obtaining a first short message content template according to the first short message content element and/or the second short message content element; and obtaining first optimal short message content according to the first marketing task of the first merchant and the first short message content template, and sending the first optimal short message content to the first user, so that the technical effects of optimizing marketing short messages, improving reading rate and conversion rate, realizing an accurate marketing strategy and improving output value are achieved.
The technical solutions of the present invention are described in detail below with reference to the drawings and specific embodiments, and it should be understood that the specific features in the embodiments and examples of the present invention are described in detail in the technical solutions of the present application, and are not limited to the technical solutions of the present application, and the technical features in the embodiments and examples of the present application may be combined with each other without conflict.
The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
Example one
Fig. 1 is a schematic flow chart of a method for generating digital short message content according to an embodiment of the present invention. As shown in fig. 1, an embodiment of the present invention provides a method for generating digital short message content, where the method includes:
step 110: and obtaining first historical marketing short message information of a first merchant.
Step 120: and obtaining a first short message content element and a second short message content element according to the first historical marketing short message information.
Further, the obtaining a first short message content element according to the first historical marketing short message information includes: obtaining a first statement in the first historical marketing short message information, wherein the first statement is an effective marketing statement; obtaining a first frequency of the first sentence; judging whether the first frequency exceeds a second preset threshold value or not; and when the first frequency exceeds the second preset threshold, determining that the first sentence is the first short message content element.
Specifically, the method for generating the digital short message content in the embodiment of the application obtains a first historical marketing short message information of a first merchant, analyzes the first historical marketing short message information, obtains a first short message content element and a second short message content element which have obvious marketing effects on the merchant, presets the threshold of the influence degree of the first short message content element and the threshold of the influence degree of the second short message content element, forms a first short message content template by the first short message content element and/or the second short message content element which exceed the first preset threshold of the influence degree, generates a first optimal short message content according to a first marketing task of the first merchant, and pushes the first optimal short message content to a first user, so that the marketing short message is optimized, the reading rate and the conversion rate are improved, an accurate marketing strategy is realized, and the output value is improved. Firstly, when assisting a first merchant in short message marketing, obtaining first historical marketing short message information of the first merchant, wherein the first historical marketing short message information is a marketing short message sent by the first merchant to a user in the past. The method comprises the steps of analyzing first historical marketing short message information by adopting related technologies such as natural language processing, word frequency statistics and the like to obtain a first short message content element and a second short message content element which have obvious marketing effects, wherein the first short message content element and the second short message content element are sentences or words which are extracted from the first historical marketing short message information and have obvious marketing effects. That is to say, the first historical marketing short message information of the first merchant is subjected to statistical analysis, sentences in the first historical marketing short message information are extracted and analyzed by adopting natural language processing, effective languages or words related to marketing commodities are extracted, and high-frequency words in the first historical marketing short message information are subjected to statistical analysis by combining word frequency statistical technology and semantic analysis technology, so that the sentences or words with the most significant marketing effect on the marketing commodities in the first historical marketing short message information are obtained and are used as first short message content elements and second short message content elements. For example, a marketing message sent to a user by a Taobao merchant is signed at the beginning by the name of [ shop name ], a general closed eye buy miss in the whole shop, and 1 year! Go quickly, add shop link, end with unsubscribe prompt, e.g., go back to TD unsubscribe, etc. The red packet of the amount of money appearing in the marketing short message attracts the eyeball of the user, and meanwhile, the link of the shop of the merchant is added in the short message, so that the consumer is stimulated to check the commodity by opening the link, and the conversion rate is improved.
Step 130: and obtaining a first influence degree of the first short message content element on the marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant.
Further, the obtaining the first influence degree of the first short message content element includes: obtaining second user information, wherein the second user is a user receiving the first short message content element; obtaining second purchase information of the second user; determining a first commodity related to the first short message content element according to the second purchase information; and obtaining a first influence degree of the first short message content element according to the first commodity and the second purchase information.
Specifically, a second user receiving first historical marketing short message information is obtained, wherein the first historical marketing short message information is a marketing short message containing a first short message content element. And obtaining second purchase information of the second user, namely historical order information, and determining the first commodity related to the first short message content element according to the second purchase information, namely finding the first commodity related to the first short message content element in the historical order information of the second user, such as the coupon information or the full-minus information and other related commodities in the first short message content element. And calculating the first influence degree of the first short message content element according to the number of the second users, the number of the first commodities purchased by the second users and the proportion of the number of the purchased first commodities occupying the second purchase information. Similarly, the second influence degree is obtained in the same manner as the first influence degree, and the second commodity related to the second short message content element is determined from the second purchase information, that is, the second commodity related to the second short message content element is found in the historical order information of the second user. And calculating to obtain a second influence degree of the second short message content element according to the number of the second users, the number of the second commodities purchased by the second users and the proportion of the number of the purchased second commodities occupying the second purchase information. For example, if the number of the second users is 1 ten thousand, the number of the second products purchased by the second users is 3800, the specific gravity of the second purchase information occupied by the number of the purchased second products is 0.5%, and the second influence is 76%.
Step 140: and judging whether the first influence degree and the second influence degree both exceed a first preset threshold value.
Step 150: and when the first influence degree and/or the second influence degree exceed the first preset threshold value, obtaining a first short message content template according to the first short message content element and/or the second short message content element.
Specifically, a first preset threshold is set for the influence of the short message content element in the step 130 on the marketing effect of the first merchant, and if the first preset threshold is set to be 70%, when the first influence or the second influence exceeds the first preset threshold, the first short message content template is directly generated according to the first short message content element or the second short message content element. And when the first influence degree and the second influence degree both exceed a first preset threshold value, forming a first short message content template according to the first short message content element and the second short message content element. For example, the first short message content element is a coupon obtained by subtracting 100 from 199, the first influence degree reaches 80%, the second short message content element is a commodity link, the second influence degree reaches 82%, and the coupon of the first short message content element and the commodity link of the second short message content element are combined into a first short message content template.
Step 160: and obtaining the first optimal short message content according to the first marketing task of the first merchant and the first short message content template, and sending the first optimal short message content to the first user.
Specifically, a current first marketing task of a first merchant is obtained, and a first optimal short message content can be directly generated by combining the first marketing task and a first short message content template, for example, a new overcoat of the first merchant, and the name of the overcoat is added to the first short message content template to generate the first optimal short message content. And sending the first optimal short message content to the first user according to the strategy execution tool. In addition, the word number of the first optimal short message content contains 70 words at most, and the words are short and clear as much as possible and are convenient for a user to read. For example, the first short message content element of the first merchant is that the first 15 minutes get 3 pieces of 8, the second short message content element is a overcoat link, and the combined optimal short message content is [ store name ] with two 11 emphasis points! First 15 minutes, get 3 pieces of 8-fold clothes, get 699 the money for explosion, add 50 yuan of coupon for purchase! And linking the stamps.
Therefore, the method for generating digital short message content in this embodiment can obtain the first historical marketing short message information of the first merchant, analyze the first historical marketing short message information, obtain the first short message content element and the second short message content element with significant marketing effect for the merchant, preset the threshold of the influence degree of the first short message content element and the second short message content element, form the first short message content template by the first short message content element and/or the second short message content element exceeding the first preset threshold of the influence degree, generate the first optimal short message content according to the first marketing task of the first merchant, and push the first optimal short message content to the first user, so as to optimize the marketing short message, improve the reading rate and the conversion rate, realize the accurate marketing strategy, and improve the output value, thereby solving the problems that the application rate of historical marketing data to the merchant is low and the reading rate and the conversion rate of short message marketing are not high in the prior art, the output benefit of the merchant is reduced, and the input cost is increased.
Furthermore, the data fusion method in this embodiment may also be implemented by combining an Artificial Intelligence technology, wherein Artificial Intelligence (AI) is also called machine Intelligence, which is a subject for researching a computer to simulate some thinking processes and intelligent behaviors (such as learning, reasoning, thinking, planning, and the like) of a human, and mainly includes a principle that the computer realizes Intelligence, and a computer similar to human brain Intelligence is manufactured, so that the computer can realize higher-level application. The method comprises the following specific steps: obtaining a photo of the first historical marketing short message information; inputting the picture of the first historical marketing short message information into a model, wherein the model is obtained by using multiple groups of data through machine learning training, and each group of data in the multiple groups of data comprises: the system comprises first historical marketing short message information, first identification information and second label information, wherein the first identification information is used for identifying a first influence degree of a first short message content element and a second influence degree of a second short message content element, and the second label information is used for identifying that the first influence degree and the second influence degree both exceed a first preset threshold value; acquiring output information of the model, wherein the output information is first optimal short message content; when the first influence degree and the second influence degree both exceed a first preset threshold value, a first short message content template is obtained according to the first short message content element and/or the second short message content element, and then a first optimal short message content is obtained according to a first marketing task of the first merchant and the first short message content template.
Further, the training model in this embodiment is obtained by using machine learning training with multiple sets of data, where machine learning is a way to implement artificial intelligence, and has a certain similarity with data mining, and is also a multi-domain cross subject, and relates to multiple subjects such as probability theory, statistics, approximation theory, convex analysis, and computation complexity theory. Compared with the method for finding mutual characteristics among big data by data mining, the machine learning focuses on the design of an algorithm, so that a computer can learn rules from the data in a whitish manner, and unknown data can be predicted by using the rules.
Further, the method further comprises: obtaining first purchase information of the first user; judging whether the first purchase information and the first optimal short message content have a first relevance or not; and when the first purchase information and the first optimal short message content have a first relevance, determining the first optimal short message content as second historical marketing short message information of the first merchant.
Specifically, after the first optimal short message content is sent to the first user, the first purchase information of the first user, that is, the order information of the first user after receiving the first optimal short message content, is obtained. And then judging whether the first purchase information has a first relevance with the first optimal short message content, namely, the commodity purchased by the first user is matched with the received first optimal short message content by judging the relevance of the commodity in the first purchase information with the first optimal short message content. When the first purchase information and the first optimal short message content have the first relevance, the first optimal short message content is sent to the first user and then reflowed, the first optimal short message content is determined to be second historical marketing short message information of the first merchant, the optimal short message content can be enriched again, and snowball type growth is achieved. Meanwhile, the first short message content template can be customized according to merchants or industries, so that a customized short message content template is realized.
Further, the method further comprises: obtaining first address information of the first user; obtaining first party information of the first user according to the first address information; and adding the first party information into the first short message content template, obtaining second optimal short message content according to a first marketing task of the first merchant, and sending the second optimal short message content to the first user.
Specifically, first address information of an order of a first user is obtained, wherein the first address information is an order receiving address. Obtaining the first dialect information of the first user according to the first address information, that is, obtaining the local dialect information of the first user through the order receiving address, such as shanxi dialect: the grin of the sight land is only a word and expresses good quality of commodities. And adding the local dialect with the characteristics into the first short message content template, obtaining second optimal short message content by combining the first marketing task of the first merchant, and sending the second optimal short message content to the first user.
Further, the method further comprises: obtaining first label information of the first user; determining a first slogan according to the first label information; and adding the first slogan into the first short message content template, obtaining third optimal short message content according to the first marketing task of the first merchant, and sending the third optimal short message content to the first user.
Specifically, first tag information of the first user is obtained, wherein the first tag information is identity attribute information of the first user on an e-commerce platform, and may represent identity inherent attributes of the first user, and may also represent purchasing characteristics of the first user, such as students, travel enthusiasts, makeup bloggers, and the like. And determining the first slogan according to the first label information, wherein if the first label information of the first user is college students, the first slogan is necessary to pass through a test. And adding the first slogan into the first short message content template, obtaining third optimal short message content according to the first marketing task of the first merchant, and sending the third optimal short message content to the first user. For example, 50 coupons are sent to relatives to 100 when a test must be sent over the package, with the link being snapped.
Example two
Based on the same inventive concept as the method for generating digital short message content in the foregoing embodiment, the present invention further provides a method and an apparatus for generating digital short message content, as shown in fig. 2, the apparatus includes:
a first obtaining unit 11, where the first obtaining unit 11 is configured to obtain first historical marketing short message information of a first merchant;
a second obtaining unit 12, where the second obtaining unit 12 is configured to obtain a first short message content element and a second short message content element according to the first historical marketing short message information;
a third obtaining unit 13, where the third obtaining unit 13 is configured to obtain a first influence degree of the first short message content element on the marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant;
a first determining unit 14, where the first determining unit 14 is configured to determine whether both the first influence degree and the second influence degree exceed a first preset threshold;
a fourth obtaining unit 15, where the fourth obtaining unit 15 is configured to obtain a first short message content template according to the first short message content element and/or the second short message content element when the first influence degree and/or the second influence degree exceed the first preset threshold;
a first execution unit 16, where the first execution unit 16 is configured to obtain a first optimal short message content according to a first marketing task of the first merchant and the first short message content template, and send the first optimal short message content to a first user.
Further, the apparatus further comprises:
a fifth obtaining unit, configured to obtain first purchase information of the first user;
a second judging unit, configured to judge whether the first purchase information and the first optimal short message content have a first correlation;
and the second execution unit is used for determining the first optimal short message content as second historical marketing short message information of the first merchant when the first purchase information and the first optimal short message content have a first relevance.
Further, the obtaining, by the second obtaining unit, a first short message content element according to the first historical marketing short message information includes:
a sixth obtaining unit, configured to obtain a first statement in the first historical marketing short message, where the first statement is an effective marketing statement;
a seventh obtaining unit configured to obtain a first frequency of the first sentence;
a third judging unit, configured to judge whether the first frequency exceeds a second preset threshold;
a first determining unit, configured to determine that the first sentence is the first short message content element when the first frequency exceeds the second preset threshold.
Further, the obtaining, by the third obtaining unit, a first influence degree of the first short message content element includes:
an eighth obtaining unit, configured to obtain second user information, where the second user is a user who receives the first short message content element;
a ninth obtaining unit configured to obtain second purchase information of the second user;
a second determining unit, configured to determine, according to the second purchase information, a first commodity related to the first short message content element;
a tenth obtaining unit, configured to obtain a first influence degree of the first short message content element according to the first commodity and the second purchase information.
Further, the apparatus further comprises:
an eleventh obtaining unit, configured to obtain first address information of the first user;
a twelfth obtaining unit, configured to obtain the first party information of the first user according to the first address information;
and the third execution unit is used for adding the first party information into the first short message content template, obtaining second optimal short message content according to the first marketing task of the first merchant and sending the second optimal short message content to the first user.
Further, the apparatus further comprises:
a thirteenth obtaining unit, configured to obtain first tag information of the first user;
a third determining unit, configured to determine a first slogan according to the first tag information;
and the fourth execution unit is used for adding the first slogan into the first short message content template, obtaining third optimal short message content according to the first marketing task of the first merchant and sending the third optimal short message content to the first user.
Various changes and specific examples of the method for generating digital short message content in the first embodiment of fig. 1 are also applicable to the apparatus for generating digital short message content in the present embodiment, and through the foregoing detailed description of the method for generating digital short message content, those skilled in the art can clearly know the implementation method of the apparatus for generating digital short message content in the present embodiment, so for the sake of brevity of the description, detailed description is not provided here.
EXAMPLE III
Based on the same inventive concept as the method for generating digital short message content in the foregoing embodiment, the present invention further provides a device for generating digital short message content, as shown in fig. 3, including a memory 304, a processor 302, and a computer program stored on the memory 304 and operable on the processor 302, where the processor 302 implements the steps of any one of the methods for generating digital short message content described above when executing the program.
Where in fig. 3 a bus architecture (represented by bus 300), bus 300 may include any number of interconnected buses and bridges, bus 300 linking together various circuits including one or more processors, represented by processor 302, and memory, represented by memory 304. The bus 300 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 306 provides an interface between the bus 300 and the receiver 301 and transmitter 303. The receiver 301 and the transmitter 303 may be the same element, i.e., a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 302 is responsible for managing the bus 300 and general processing, and the memory 304 may be used for storing data used by the processor 302 in performing operations.
Example four
Based on the same inventive concept as the method for generating digital short message content in the foregoing embodiments, the present invention further provides a computer-readable storage medium having a computer program stored thereon, which when executed by a processor, implements the following steps: obtaining first historical marketing short message information of a first merchant; obtaining a first short message content element and a second short message content element according to the first historical marketing short message information; obtaining a first influence degree of the first short message content element on the marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant; judging whether the first influence degree and the second influence degree both exceed a first preset threshold value; when the first influence degree and/or the second influence degree exceed the first preset threshold value, obtaining a first short message content template according to the first short message content element and/or the second short message content element; and obtaining the first optimal short message content according to the first marketing task of the first merchant and the first short message content template, and sending the first optimal short message content to the first user.
In a specific implementation, when the program is executed by a processor, any method step in the first embodiment may be further implemented.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
the embodiment of the invention provides a method and a device for generating digital short message content, which are characterized in that first historical marketing short message information of a first merchant is obtained; obtaining a first short message content element and a second short message content element according to the first historical marketing short message information; obtaining a first influence degree of the first short message content element on the marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant; judging whether the first influence degree and the second influence degree both exceed a first preset threshold value; when the first influence degree and/or the second influence degree exceed the first preset threshold value, obtaining a first short message content template according to the first short message content element and/or the second short message content element; according to the first marketing task of the first merchant and the first short message content template, first optimal short message content is obtained and sent to the first user, so that the technical problems that in the prior art, the application rate of historical marketing data of the merchant is low, the reading rate and the conversion rate of the marketing short messages are not high, the output income of the merchant is reduced, and the input cost is increased are solved, the optimization of the marketing short messages is achieved, the reading rate and the conversion rate are improved, the accurate marketing strategy is realized, and the technical effect of the output value is improved.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (9)
1. A method for generating digital short message content is characterized in that the method comprises the following steps:
obtaining first historical marketing short message information of a first merchant;
obtaining a first short message content element and a second short message content element according to the first historical marketing short message information;
obtaining a first influence degree of the first short message content element on the marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant;
judging whether the first influence degree and the second influence degree both exceed a first preset threshold value;
when the first influence degree and/or the second influence degree exceed the first preset threshold value, obtaining a first short message content template according to the first short message content element and/or the second short message content element;
and obtaining the first optimal short message content according to the first marketing task of the first merchant and the first short message content template, and sending the first optimal short message content to the first user.
2. The method of claim 1, wherein the method further comprises:
obtaining first purchase information of the first user;
judging whether the first purchase information and the first optimal short message content have a first relevance or not;
and when the first purchase information and the first optimal short message content have a first relevance, determining the first optimal short message content as second historical marketing short message information of the first merchant.
3. The method of claim 1, wherein obtaining a first short message content element from the first historical marketing short message information comprises:
obtaining a first statement in the first historical marketing short message information, wherein the first statement is an effective marketing statement;
obtaining a first frequency of the first sentence;
judging whether the first frequency exceeds a second preset threshold value or not;
and when the first frequency exceeds the second preset threshold, determining that the first sentence is the first short message content element.
4. The method of claim 1, wherein said obtaining a first degree of influence of said first short message content element comprises:
obtaining second user information, wherein the second user is a user receiving the first short message content element;
obtaining second purchase information of the second user;
determining a first commodity related to the first short message content element according to the second purchase information;
and obtaining a first influence degree of the first short message content element according to the first commodity and the second purchase information.
5. The method of claim 1, wherein the method further comprises:
obtaining first address information of the first user;
obtaining first party information of the first user according to the first address information;
and adding the first party information into the first short message content template, obtaining second optimal short message content according to a first marketing task of the first merchant, and sending the second optimal short message content to the first user.
6. The method of claim 1, wherein the method further comprises:
obtaining first label information of the first user;
determining a first slogan according to the first label information;
and adding the first slogan into the first short message content template, obtaining third optimal short message content according to the first marketing task of the first merchant, and sending the third optimal short message content to the first user.
7. An apparatus for generating digital short message content, the apparatus comprising:
the system comprises a first obtaining unit, a second obtaining unit and a processing unit, wherein the first obtaining unit is used for obtaining first historical marketing short message information of a first merchant;
a second obtaining unit, configured to obtain a first short message content element and a second short message content element according to the first historical marketing short message information;
a third obtaining unit, configured to obtain a first influence degree of the first short message content element on a marketing effect of the first merchant and a second influence degree of the second short message content element on the marketing effect of the first merchant;
the first judging unit is used for judging whether the first influence degree and the second influence degree both exceed a first preset threshold value;
a fourth obtaining unit, configured to obtain a first short message content template according to the first short message content element and/or the second short message content element when the first influence degree and/or the second influence degree exceeds the first preset threshold;
and the first execution unit is used for obtaining the first optimal short message content according to the first marketing task of the first merchant and the first short message content template, and sending the first optimal short message content to the first user.
8. An apparatus for generating digital short message content, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the program to implement the steps of the method according to any one of claims 1-6.
9. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.
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