CN110889041B

CN110889041B - Recommendation information display method and device, terminal and storage medium

Info

Publication number: CN110889041B
Application number: CN201911172847.7A
Authority: CN
Inventors: 张智超
Original assignee: Rajax Network Technology Co Ltd
Current assignee: Rajax Network Technology Co Ltd
Priority date: 2019-11-26
Filing date: 2019-11-26
Publication date: 2021-10-01
Anticipated expiration: 2039-11-26
Also published as: CN110889041A

Abstract

The embodiment of the invention provides a recommendation information display method, a recommendation information display device, a terminal and a storage medium, wherein the method comprises the following steps: sending a tag request to a server, wherein the tag request is used for requesting a tag set associated with a target preference type of a user, the target preference type comprises multiple preferences, and one preference corresponds to one tag; acquiring the label set fed back by the server, wherein the label set comprises a target label corresponding to a target preference of the user in a target preference type and a non-target label different from the target label; displaying tags in the set of tags in a first page, the target tag being highlighted compared to the non-target tags; and adjusting the control page from the first page to a second page, wherein the second page displays the recommendation information corresponding to the target tag. The embodiment of the invention can display the association between the recommendation information and the user preference in a highlighted way, thereby explaining the recommendation accuracy of the recommendation information from the display perspective.

Description

Recommendation information display method and device, terminal and storage medium

Technical Field

The embodiment of the invention relates to the technical field of information recommendation, in particular to a recommendation information display method, a recommendation information display device, a terminal and a storage medium.

Background

Recommendation information presentation refers to presenting recommendation information recommended to a user on a page of a terminal, wherein the recommendation information is generally associated with user preferences so as to improve the click rate of the user on the recommendation information, and the recommendation information presentation is widely applied to a plurality of information recommendation scenes.

The current common display mode of the recommended information is generally as follows: the terminal acquires the recommendation information based on the request of the user and then displays the recommendation information on the page of the terminal. The recommendation information display mode is only to simply display the obtained recommendation information on a page, and cannot display the association between the recommendation information and the user preference in a highlighted manner, which is not beneficial to explaining the recommendation accuracy of the recommendation information from the display perspective. Therefore, how to provide a technical scheme to prominently display the association between the recommendation information and the user preference when the terminal displays becomes a problem that needs to be solved by those skilled in the art.

Disclosure of Invention

In view of this, embodiments of the present invention provide a recommendation information display method, an apparatus, a terminal, and a storage medium, so as to highlight and display the association between the recommendation information and the user preference, thereby explaining the recommendation accuracy of the recommendation information from the viewpoint of display.

In order to achieve the above purpose, the embodiments of the present invention provide the following technical solutions:

in a first aspect, an embodiment of the present invention provides a recommendation information display method, including:

sending a tag request to a server, wherein the tag request is used for requesting a tag set associated with a target preference type of a user, the target preference type comprises multiple preferences, and one preference corresponds to one tag;

acquiring the label set fed back by the server, wherein the label set comprises a target label corresponding to a target preference of the user in a target preference type and a non-target label different from the target label;

displaying tags in the set of tags in a first page, the target tag being highlighted compared to the non-target tags;

and adjusting the control page from the first page to a second page, wherein the second page displays the recommendation information corresponding to the target tag.

With reference to the first aspect, in a first implementation manner of the first aspect, after obtaining the tab set fed back by the server, before the controlling page is adjusted from the first page to the second page, the method further includes:

requesting recommendation information corresponding to the target label from a server;

and acquiring recommendation information corresponding to the target label fed back by the server.

With reference to the first aspect or the first implementation manner of the first aspect, in a second implementation manner of the first aspect, the displaying, in a first page, tags in the tag set, where the highlighting of the target tag compared to the non-target tag includes:

dynamically presenting tags in the set of tags in a first page in three dimensions, the target tag being highlighted compared to the non-target tags.

With reference to the second implementation manner of the first aspect, in a third implementation manner of the first aspect, the dynamically presenting, in a three-dimensional manner, tags in the tag set in the first page, where the highlighting of the target tag compared to the non-target tag includes:

determining the display position of each label in the label set on the surface of a preset three-dimensional display area, wherein the display position of the target label faces to a user and is located at or close to a surface loop line corresponding to the center of the three-dimensional display area;

displaying each label on the surface of the three-dimensional display area in the first page at least according to the display position of each label;

rotating the three-dimensional display area.

With reference to the third implementation manner of the first aspect, in a fourth implementation manner of the first aspect, the rotating the three-dimensional display area includes:

controlling the three-dimensional display area to rotate until the target label is displayed facing the user and the visual distance of the target label relative to the user is minimum, or until the target label is displayed facing the user and the visual distance of the target label is not less than the initial visual distance; in the rotating process of the three-dimensional display area, the visual effect of the label in the set visual effect interval is adjusted along with the adjustment of the visual distance of the label relative to the user, and the visual effect of the label and the visual distance of the label relative to the user are in a negative correlation relationship.

With reference to the fourth implementation manner of the first aspect, in a fifth implementation manner of the first aspect, the three-dimensional display area is a label ball of a sphere; the coordinate system of the label ball is as follows: taking the center of the label ball as an origin, wherein a first axis is perpendicular to the terminal screen and points to the user, a second axis points to the right of the user along the terminal screen, and a third axis points to the upper side of the user along the terminal screen; the numerical value of the first axis is inversely related to the visual distance;

wherein, the line connecting the surface point of the label ball and the center of the ball and the included angle of the third axis are used as the latitude; the surface point of the label ball is connected with the center of the ball, and the projection line of the plane of the first shaft and the second shaft and the included angle of the first shaft are used as longitude; and the surface loop corresponding to the latitude on the label ball is used as a latitude line, and the surface loop corresponding to the longitude on the label ball is used as a longitude line.

With reference to the fifth implementation manner of the first party, in a sixth implementation manner of the first aspect, the determining a display position of each tag in the tag set on a surface of a preset three-dimensional display area, where a display position of the target tag faces a user, and a surface loop line corresponding to a center of the three-dimensional display area or a position close to the center of the three-dimensional display area includes:

and determining the display coordinates of each label in the label set on the surface of the label ball, wherein the display coordinates of the target label are positioned on the meridian corresponding to the center of the label ball, and the second axis coordinate of the display coordinates of the target label is not less than 0.

In a second aspect, an embodiment of the present invention provides a recommendation information display apparatus, including:

the system comprises a request module, a tag selection module and a tag selection module, wherein the request module is used for sending a tag request to a server, and the tag request is used for requesting a tag set associated with a target preference type by a user, the target preference type comprises a plurality of preferences, and one preference corresponds to one tag;

a tag set obtaining module, configured to obtain the tag set fed back by the server, where the tag set includes a target tag corresponding to a target preference of the user in a target preference type and a non-target tag different from the target tag;

a tag presentation module for presenting tags in the set of tags in a first page, the target tag being prominently presented compared to the non-target tags;

and the recommendation information display module is used for controlling the page to be adjusted from a first page to a second page, and the second page displays the recommendation information corresponding to the target tag.

In a third aspect, an embodiment of the present invention provides a terminal, including: the recommendation information presentation system comprises at least one memory and at least one processor, wherein the memory stores one or more computer-executable instructions, and the processor calls the one or more computer-executable instructions to execute the recommendation information presentation method.

In a fourth aspect, an embodiment of the present invention provides a storage medium, where the storage medium stores one or more computer-executable instructions, and the one or more computer-executable instructions are configured to execute the recommendation information presentation method described above.

In the recommendation information display method provided by the embodiment of the invention, the terminal can send a tag request to the server to request the user to associate a tag set with a target preference type; therefore, the terminal can obtain the tag set fed back by the server, and the tag set can comprise a target tag corresponding to the target preference of the user and a non-target tag different from the target tag, wherein the recommendation information corresponding to the target preference is recommendation information which is shown to the user in the embodiment of the invention; in order to highlight the relevance between the displayed recommendation information and the target preference, the embodiment of the invention can display the tags in the tag set on the first page, and make the target tags be displayed in a highlighted way compared with the non-target tags, so that the user can keep track of the highlighted target tags in the displayed tag set; furthermore, in the embodiment of the invention, the page is controlled to be adjusted from the first page to the second page, and the recommendation information corresponding to the target tag is displayed on the second page, because in the natural attribute of the human body, the human vision has higher attention to the highlighted object, before the recommendation information corresponding to the target tag is displayed, the target tag is highlighted compared with the non-target tag, so that the recommendation information corresponding to the target tag can be further displayed on the basis that the user pays attention to the highlighted target tag, the association between the recommendation information and the target preference of the user can be highlighted from the display layer, and thus the recommendation information conforms to the object which is highlighted by the human vision in the natural attribute of the human body, and the recommendation accuracy of the recommendation information can be described from the display angle.

According to the recommendation information display method provided by the embodiment of the invention, the characteristic of the highlighted object is easily noticed by the visual focus of the user, and the preference is described through the label, so that the target label corresponding to the target preference is highlighted before the recommendation information corresponding to the target preference of the target preference type of the user is displayed, the recommendation information corresponding to the target label can be further displayed on the basis that the user notices the highlighted target label, and the highlight display of the association between the recommendation information and the target preference of the user on the display layer is realized.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.

FIG. 1 is a block diagram of a system architecture according to an embodiment of the present invention;

fig. 2 is a flowchart of a recommendation information presentation method according to an embodiment of the present invention;

FIG. 3 is an exemplary diagram of a tag ball provided by an embodiment of the present invention;

FIG. 4 is a diagram illustrating a first page being adjusted to a second page according to an embodiment of the present invention;

FIG. 5 is a flow chart of a presentation tag provided by an embodiment of the present invention;

FIG. 6 is a diagram illustrating an example of a location of a target tag according to an embodiment of the present invention;

FIG. 7 is a diagram illustrating an example of rotation of a tag ball provided by an embodiment of the present invention;

FIG. 8 is another illustration of a rotation of a tag ball provided by an embodiment of the present invention;

FIG. 9 is a diagram illustrating a coordinate system and longitude and latitude of a tag ball according to an embodiment of the present invention;

FIG. 10 is another flow chart of a display tag provided by an embodiment of the present invention;

FIG. 11 is an exemplary illustration of longitude and latitude angles of a tag ball according to an embodiment of the present invention;

fig. 12 is a flowchart illustrating interaction between a terminal and a server to obtain a tag set according to an embodiment of the present invention;

FIG. 13 is an exemplary process diagram for an application provided by an embodiment of the present invention;

FIG. 14 is a block diagram of a recommendation information presentation device according to an embodiment of the present invention;

FIG. 15 is another block diagram of a recommendation information presentation device according to an embodiment of the present invention;

fig. 16 is a block diagram of a terminal according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

There may be multiple preferences associated with a user in a certain preference type, but only one or more of them may match the user's preferences, and the one or more preferences may be referred to as target preferences; the embodiment of the invention aims to display recommendation information corresponding to target preference when the recommendation information is displayed for a user, and highlight display is carried out on the association between the recommendation information and the target preference so as to show that the recommendation information conforms to the user preference from a display aspect, and the recommendation information has accuracy;

for convenience of description, taking the preference as a taste preference and the corresponding preference type as a taste preference type as an example, the user may be associated with multiple taste preferences under the taste preference type, where the multiple taste preferences may be the taste preferences of dishes that the user has tasted, such as multiple taste preferences of sour, sweet, spicy dishes that the user has tasted; of these multiple taste preferences, only one or more of them may be matched with the user's taste preferences, such as the user's taste preferences of sour, sweet, spicy, etc. in the dish that the user likes, and the taste preference or preferences that the user likes may be considered as the target taste preference (the target taste preference may be considered as a form of the target preference);

for example, the taste preference of the dish that the user has tasted is sour, sweet and spicy, wherein the taste preference matching the user preference is spicy, the associated taste preference of the user under the taste preference type is sour, sweet and spicy, and the target taste preference of the user is spicy; in this example, embodiments of the present invention are directed to displaying dish recommendation information corresponding to a target taste preference and highlighting the association of the displayed dish recommendation information with the user's target taste preference.

In order to highlight the association between the display recommendation information and the target preference of the user during display, the embodiment of the invention can describe the preference by using the label; a tag may be considered a descriptive information that has a classifiable nature. A common way of using labels is to describe user features, for example, from multiple dimensions when characterizing a user representation.

In the embodiment of the present invention, the inventor considers that the characteristics of the tags are utilized to describe the preferences with the tags, for example, one preference corresponds to one tag, that is, one preference can be described by using one tag, so that for a certain preference type, various preferences in the preference type can respectively have corresponding tags.

Based on this, when it is required to display recommendation information corresponding to a target preference of a user in a preference type, the embodiment of the present invention may obtain a tag set associated with the preference type of the user, display tags in the tag set, and make a target tag corresponding to the target preference prominently displayed compared to a non-target tag (for convenience of description, a tag corresponding to the target preference may be referred to as a target tag, and a tag corresponding to the non-target preference may be referred to as a non-target tag), so that the user may take care of the prominently displayed target tag from the displayed tags; and then, after the tag set is displayed, the recommendation information corresponding to the target tag is displayed, so that the recommendation information of the target preference of the user under a certain preference type is displayed.

Therefore, before the recommendation information of the target preference is displayed, the tag set associated with the user in a certain preference type is displayed, and the target tag is highlighted, so that the user can visually notice the highlighted target tag; furthermore, the recommendation information corresponding to the target label is displayed, so that the association between the recommendation information and the target label can be highlighted on the basis that the user pays attention to the target label, and the association between the recommendation information and the target preference can be highlighted due to the fact that the target label corresponds to the target preference of the user.

Based on the above thought, as an optional implementation, fig. 1 shows a system architecture block diagram provided in the embodiment of the present invention, and the recommendation information presentation method provided in the embodiment of the present invention may be implemented based on the system shown in fig. 1 and is specifically executed by a terminal in the system; as shown in fig. 1, the system may include: a terminal 10 and a server 20;

the terminal 10 may be a terminal device used by a user, such as an electronic device like a personal computer, a smart phone, a tablet computer, etc.;

the server 20 may be a service device on the network side, and the server 20 may be a single service device or a server group consisting of a plurality of service devices.

In an optional application scenario, taking information recommendation implemented by an online internet platform as an example, the server 20 may be a service device of the online internet platform, and provides service support for the online internet platform; the terminal 10 may install a client (e.g., APP client) corresponding to the online internet platform, interact with the server 20 through the client to obtain recommendation information, and display the recommendation information in a page corresponding to the online internet platform; of course, the interaction mode between the terminal and the server is not limited to be completed through the client, and may also be implemented through an official page of the online internet platform, a program (e.g., an applet) related to a service of the online internet platform loaded in other application software, and the like. The online internet platform referred to herein may be an e-commerce platform, an online takeout platform, and the like, and the embodiments of the present invention are not limited thereto.

In an alternative implementation, based on the system shown in fig. 1, the recommendation information presentation method provided in the embodiment of the present invention may be implemented by a terminal, optionally, standing at the angle of the terminal, and fig. 2 shows an alternative flow of the recommendation information presentation method provided in the embodiment of the present invention, and with reference to fig. 2, the flow may include:

step S100, sending a label request to a server, wherein the label request is used for requesting a label set associated with a target preference type of a user, the target preference type comprises multiple preferences, and one preference corresponds to one label.

The target preference type may be any preference type, with a preference type having a plurality of preferences, e.g., a taste preference type having a plurality of taste preferences, a wear style preference type having a plurality of wear style preferences, etc.

Based on the foregoing description, it can be understood that there may be multiple preferences associated with the target preference type by the user, and in the case of describing the preferences by the tags, one preference associated with the target preference type by the user may be described by one tag, so that the tag associated with the target preference type by the user may be considered as a tag corresponding to the preference associated with the target preference type by the target user; correspondingly, the label set associated with the target preference type by the user can be regarded as a label set corresponding to the preference associated with the target preference type by the user;

for convenience of illustration, taking the target preference type as the taste preference type as an example, the taste preference associated with the user in the taste preference type may be sour, sweet and spicy, and accordingly, the tag set associated with the user in the taste preference type may be a set of tags corresponding to the sour, sweet and spicy taste preferences, for example, the tag sets formed by describing the sour, sweet and spicy taste preferences by tags respectively. Of course, the specific preference included in one preference type may be set according to actual situations, and the embodiment of the present invention is not limited.

In an optional implementation, the terminal may send the tag request based on a user operation, for example, taking online internet platform recommendation information as an example, a user may click a preference obtaining icon displayed on a specific page (e.g., a main page) of the online internet, so that the terminal detects that the preference obtaining icon is triggered, and sends the tag request to the server; optionally, in order to distinguish different users, the tag request may carry a user identifier of the user, where the user identifier may be identification information that uniquely identifies the user, for example, an account of the user on an online internet platform.

Step S110, obtaining a label set which is fed back by the server and is associated with the target preference type of the user, wherein the label set comprises a target label corresponding to the target preference of the user and a non-target label which is different from the target label.

After the server acquires the tag request, the server can query the tag set associated with the target preference type of the user, for example, query the tag associated with the target preference type of the user, and the queried tag forms the tag set; based on the foregoing description, it can be understood that there may be multiple preferences associated with the user in the target preference type, but the target preferences matching the user's preferences may be only one or more of them, and in the case of describing the preferences by tags, the corresponding tag set associated with the user in the target preference type may include: the target label corresponding to the target preference of the user in the target preference type, and the non-target label different from the target label, wherein the non-target label may be a label corresponding to the preference of the user in the target preference type, which is different from the target preference.

For convenience of description, taking the target preference type as the taste preference type as an example, the tag set associated with the taste preference type by the user may be a set of tags corresponding to sour, sweet and spicy taste preferences, and assuming that the target taste preference of the user is spicy, the tag corresponding to spicy in the tag set is the target tag, and the tag corresponding to sour and sweet is the non-target tag.

Optionally, the number of target tags may be one or more, and the number of non-target tags may be multiple.

It should be noted that the obtaining and using of the user data according to the embodiments of the present invention are all performed on the premise of user authorization, for example, obtaining and using the user data through user authorization, confirmation or active selection by the user.

Step S120, displaying the labels in the label set in a first page, wherein the target label is displayed in a highlighted manner compared with the non-target labels.

The first page may be a page for displaying a tag set according to the embodiment of the present invention, and the embodiment of the present invention may jump to the first page after the terminal sends the tag request to the server, for example, taking online internet platform recommendation information as an example, a user may click a preference acquisition icon displayed on a main page of an online internet, so as to trigger the terminal to send the tag request, and then the terminal jumps to the first page from the main page, and displays a tag in the acquired tag set on the first page.

In the embodiment of the present invention, the target tag is used to describe a target preference of the user in the target preference type, and therefore, when the tags in the tag set are displayed on the first page, the target tag should be displayed more prominently than the non-target tags, so that the target tag is highlighted in the displayed tags.

In a possible implementation, the target tag highlighting compared to the non-target tags may be, for example: the display position of the target label is protruded, and/or the first display form of the target label is protruded from the second display form of the non-target label.

Optionally, the first display form of the target tag and the second display form protruding from the non-target tag are, for example: since video is more prominent than pictures, in an alternative example, the first presentation form may be a video form or a video and text combined form, and accordingly, the target tag may be a video tag or a video and text combined tag; the second display form can be a picture form or a form of combining pictures and characters, and correspondingly, the non-target label can be a picture label or a label of combining pictures and characters;

of course, the embodiment of the present invention is not particularly limited to the first display form being a video form, as long as the first display form protrudes from the second display form used by the non-target tag; for example, in an alternative implementation, the non-target tag may be a text tag, and the target tag may be a video tag, or a tag in which video is combined with text, or a picture tag, or a tag in which picture is combined with text. The first display form is described above, and various examples are distinguished from the second display form, but these examples are only optional, and the embodiment of the present invention is applicable to a way that can distinguish the target label from the non-target label in the display form and can highlight the target label.

Optionally, the embodiment of the present invention may display the tags in the tag set in a two-dimensional manner in the first page, and make the target tag stand out.

In another alternative implementation, the embodiment of the present invention may display the tags in the tag set in a three-dimensional manner in the first page, and make the target tag highlighted; optionally, the embodiment of the present invention may dynamically display the tags in the tag set in a three-dimensional manner in the first page, and the target tag is highlighted compared with the non-target tag;

in a more specific optional implementation, the embodiment of the present invention may display the tags in the tag set on the surface of a three-dimensional display area in the first page, where the target tag is highlighted on the surface of the three-dimensional display area compared to the non-target tag, and rotate the three-dimensional display area, so that the tags are dynamically displayed in a three-dimensional manner;

optionally, the three-dimensional display area may be a preset three-dimensional area for displaying the tag, such as a tag ball in the form of a three-dimensional sphere, and in an optional example, fig. 3 shows an example of displaying the tag in the tag set with the tag ball, which may be referred to; of course, the shape of the three-dimensional display area in the embodiment of the present invention is not necessarily a sphere, and may also be a cube, and the like.

And S130, controlling the page to be adjusted from a first page to a second page, wherein the second page displays the recommendation information corresponding to the target tag.

After the tags in the tag set are displayed on the first page and the target tag is highlighted, the embodiment of the invention can control the page of the terminal to be adjusted from the first page to the second page and display the recommendation information corresponding to the target tag on the second page; because the target tag is matched with the target preference of the user, the recommendation information corresponding to the target tag can be regarded as recommendation information corresponding to the target preference of the user, and the recommendation information corresponding to the target tag can be displayed on the second page.

Optionally, in the embodiment of the present invention, after the terminal acquires the tag set and before the control page is adjusted from the first page to the second page, recommendation information corresponding to the target tag may be acquired; that is, in the embodiment of the present invention, in the process from after the tag set is acquired to before the control page is adjusted from the first page to the second page, the recommendation information corresponding to the target tag may be requested from the server at any time, so as to acquire the recommendation information corresponding to the target tag fed back by the server.

Optionally, the manner of controlling the page to be adjusted from the first page to the second page may be, for example: dragging out the first page from the top of the terminal screen to enable the first page to disappear and be displayed on the terminal screen, and dragging in the second page from the bottom of the terminal screen to enable the second page to be displayed on the terminal screen; the overall effect is similar to dragging out the second page from the bottom of the first page; illustratively, as shown in fig. 4, a first page is dragged up, out from the top of the terminal screen, and as the first page is dragged up, a second page is dragged into the terminal screen from the bottom thereof and gradually presented on the terminal screen.

Of course, the mode of controlling the page to be adjusted from the first page to the second page may also be realized by page jump, for example, the first page jumps to the second page to realize the display of the second page. The method for adjusting the first page to the second page is not limited in the embodiment of the invention, as long as the page displayed on the screen of the terminal can be adjusted from the first page to the second page. Optionally, the second page may also show the target tag.

In alternative implementations, the implementation of step S120 shown in fig. 2 may be: the tags in the set of tags are presented in a three-dimensional presentation area in a first page, and the target tag is highlighted in the three-dimensional presentation area as compared to the non-target tags. The three-dimensional display area may be a preset three-dimensional display area in the first page, and optionally, fig. 5 shows an optional implementation flow of step S120, and referring to fig. 5, the flow may include:

step S200, determining the display position of each label in the label set on the surface of the three-dimensional display area, wherein the display position of the target label faces to a user and is located at or close to a surface loop line corresponding to the center of the three-dimensional display area.

Optionally, the embodiment of the present invention may display the tags on the surface of the three-dimensional display area, and based on the obtained tag set, the embodiment of the present invention may determine the display positions of the tags in the tag set on the surface of the three-dimensional display area, so that each subsequent tag may be displayed at the corresponding display position of the three-dimensional display area.

In an optional implementation, the display positions of the labels in the label set may be uniformly distributed in the three-dimensional display area, so that the labels in the label set are uniformly displayed on the surface of the three-dimensional display area, and the labels displayed on the surface of the three-dimensional display area are prevented from being locally too dense or too loose. Of course, the uniform distribution of the display positions of the labels is only an optional implementation, and the display positions of the labels may also be randomly distributed in the embodiment of the present invention.

The three-dimensional display area is a three-dimensional area, so that the part of the three-dimensional display area facing to the user is easily noticed by the user, and the display positions of the target label face to the user no matter the display positions of the label are uniformly distributed or randomly distributed; furthermore, the surface loop corresponding to the center of the three-dimensional display area is easier to be noticed by a user than the surface loops at other positions, so that the display position of the target label can be set to be directly located on the surface loop corresponding to the center of the three-dimensional display area, or the display position of the target label can be set to be close to the surface loop corresponding to the center of the three-dimensional display area; it should be noted that the surface loop line corresponding to the center of the three-dimensional display area is a loop line surrounding the center of the surface of the three-dimensional display area, and the surface loop line corresponding to the center of the three-dimensional display area may correspond to a plurality of directions.

Optionally, since the three-dimensional display area is a three-dimensional area, from a visual angle, the labels displayed on the surface of the three-dimensional display area have visual distances relative to the user, and the visual distances of the labels at different positions are different, the embodiment of the present invention may set the visual distance of the label relative to the user to be in a negative correlation with the visual effect of the label, that is, the closer the visual distance of the label has the stronger visual effect, and the farther the visual distance of the label has the weaker visual effect; in the preset visual effect interval, for example, in the case of setting an area interval, a ambiguity interval, a transparency interval, a character size interval and the like of a label, the embodiment of the invention can set that the label with the closer visual distance has the stronger corresponding visual effect in the visual effect interval, such as the larger the label area, the higher the clarity and the lower the transparency, and the label with the farther visual distance has the weaker corresponding visual effect in the visual effect interval, such as the smaller the label area, the more the ambiguity and the higher the transparency; it can be understood that the display position of the target label faces the user and is located at or close to the surface loop corresponding to the center of the three-dimensional display area, so that the target label is close in visual distance, and has a strong visual effect, and the purpose of highlighting the display can be achieved.

Step S200 may be regarded as an optional implementation of setting the display position of the target label to be protruded, that is, setting the display position of the target label to face the user and be close to the surface loop corresponding to the center of the three-dimensional display area, so that the display position of the target label is protruded.

In a further alternative arrangement, the embodiment of the present invention may set a first display form of the target tag and a second display form of the non-target tag, where the first display form is protruded from the second display form, for example, the target tag may be a tag in a video form or a tag in a form of combining video and text, and the non-target tag may be a tag in a picture form or a tag in a combination of picture and text. Optionally, in view of performance and network loading speed, when the target tag is in a video form, the embodiment of the present invention may use a video with a video duration within a set time, and perform video playing in a loop playing manner.

Step S210, displaying each label on the surface of the three-dimensional display area in the first page at least according to the display position of each label.

After the display position of each label in the label set on the surface of the three-dimensional display area is determined, the embodiment of the invention can display each label on the surface of the three-dimensional display area in the first page at least according to the display position of each label; optionally, in the embodiment of the present invention, each label may be displayed on the surface of the three-dimensional display area only based on the display position of each label, or each label may be displayed on the surface of the three-dimensional display area based on the display position of each label, and the first display form of the target label and the second display form of the non-target label.

In an example, taking a tag ball with a spherical three-dimensional display area as an example, fig. 6 shows a schematic position diagram of a target tag in the tag ball, where the target tag faces a user and is located on a horizontal surface circle line corresponding to the center of the tag ball, and the target tag may be a tag in a form of a combination of video and text.

Optionally, further, if the tags in the tag set are dynamically displayed in a three-dimensional manner in the first page, and the target tag is displayed in a protruding manner compared to the non-target tag, on the basis of step S210, the embodiment of the present invention may further rotate the three-dimensional display area, so as to rotate the three-dimensional display area with the tags displayed on the surface; it should be noted that, with the rotation of the three-dimensional display area, the position of the label displayed on the surface of the three-dimensional display area is adjusted accordingly, and the visual distance of the label relative to the user is adjusted accordingly, so that the visual effect of the label is adjusted accordingly, for example, with the rotation of the three-dimensional display area, the visual distance of the label is adjusted accordingly, so that the label with the closer visual distance has a larger area, higher definition and lower transparency, and the label with the farther visual distance has a smaller area, lower blur and higher transparency;

optionally, in order to enable the target label to be prominently displayed when the three-dimensional display area rotates, the rotation range of the three-dimensional display area may be set in the embodiment of the present invention, so as to control the rotation of the three-dimensional display area, for example, control the rotation of the three-dimensional display area until the target label remains to be displayed facing the user, and the visual distance of the target label relative to the user is minimum; optionally, in step S200, the display position initially determined by the target tag faces the user, and is close to the surface loop corresponding to the center of the three-dimensional display area, so that the visual distance corresponding to the display position initially determined by the target tag may not be the minimum, and in the embodiment of the present invention, the three-dimensional display area may be controlled to rotate, so that the display position after the target tag rotates along with the display position keeps facing the user, and the visual distance is the minimum, so that the target tag is further highlighted in the rotation process of the three-dimensional display area;

for example, taking a tag ball with a spherical three-dimensional display area as an example, as shown in fig. 7, the display position initially determined by the target tag faces the user and is located at the right side of the circular line of the transverse surface corresponding to the center of the tag ball (as shown in the left diagram of fig. 7), at this time, the visual distance of the target tag relative to the user is not the minimum, and in order to further highlight the target tag, the embodiment of the present invention may control the tag ball to rotate (the rotation direction may be around the longitudinal direction, clockwise, and clockwise as shown by the arrow in fig. 7), so that the target tag remains facing the user and the visual distance relative to the user is the minimum (as shown in the right diagram of fig. 7);

in another optional implementation, the embodiment of the present invention may also control the three-dimensional display area to rotate, so that the target label remains facing the user, and the visual distance of the target label is not less than the initial visual distance; in the process of controlling the rotation of the three-dimensional display area, the visual distance of the label is adjusted accordingly, in order to highlight the target label, the embodiment of the invention is to keep the target label facing the user in the rotation process of the three-dimensional display area, and the visual distance is not less than the initial visual distance; taking the label ball as an example, as shown in fig. 8, the display position initially determined by the target label faces the user and is located at the right side of the transverse surface loop (as shown in the left side of fig. 8), after the control label ball rotates (the rotation direction may be around the longitudinal direction, clockwise rotation, and clockwise direction as shown by the arrow in fig. 8), the target label remains facing the user, but the display position is adjusted to the left side of the transverse surface loop (as shown in the right side of fig. 8), at which time the target label remains facing the user, and the visual distance is equal to the initial visual distance, i.e., after the label ball rotates, the target label is adjusted from the right side of the transverse surface loop to the left side of the transverse surface loop while remaining facing the user, such as the target label rotates by an angle of 180 °; of course, the example shown in fig. 8 is only a way of selectively controlling the rotation of the three-dimensional display area according to the embodiment of the present invention, and the embodiment of the present invention may control the rotation of the tag ball to keep the target tag facing the user, and the rotation angle of the target tag is in the angle range of 0 to 180 °.

According to the embodiment of the invention, each label in the label set can be displayed on the surface of the three-dimensional display area of the first page, and the display position of the target label faces to a user and is close to or positioned on the surface loop line corresponding to the center of the three-dimensional display area, so that the display position of the target label can be highlighted; furthermore, the embodiment of the invention can set the first display form of the target label to be protruded out of the second display form of the non-target label, so that the display position and the display form are combined to perform the protruded display on the target label, and the user can be more attentive to the target label; further, after the labels are displayed on the surface of the three-dimensional display area, the three-dimensional display area can be controlled to rotate, so that the display positions of the labels are adjusted, the visual distance of the labels after rotation is in a negative correlation with the visual effect of the labels, the target label still faces a user after the three-dimensional display area is controlled to rotate, the visual distance of the target label is the minimum or not less than the initial visual distance, and the target label can be further highlighted. Therefore, the embodiment of the invention can prominently display the target label when the label is displayed on the surface of the three-dimensional display area, so that the user can pay attention to the target label, and a basis is provided for the subsequent prominently displaying of the association between the recommendation information and the target preference of the user on the display layer.

In an optional implementation, the three-dimensional display area may be a spherical label ball, and the embodiment of the present invention may display a label on the surface of the label ball; alternatively, as shown in fig. 9, the coordinate system of the tag ball may be formed by a first axis, a second axis and a third axis, wherein the first axis is perpendicular to the terminal screen and points to the user, the second axis is along the terminal screen and points to the right of the user, and the third axis is along the terminal screen and points to the top of the user; in one example, the first axis may be considered an x-axis, the second axis a y-axis, and the third axis a z-axis in a three-dimensional coordinate system; as further shown in fig. 9, in the embodiment of the present invention, a connection line between the surface point of the tag ball and the center of the sphere may be set, an included angle with the third axis is called as a latitude, as shown in θ in fig. 9, a connection line between the surface point of the tag ball and the center of the sphere, a projection line on the planes of the first axis and the second axis, and an included angle with the first axis is called as a longitude, as shown in Φ in fig. 9;

based on the label ball shown in fig. 9, it can be seen that the first axis is an axis facing the user, and the numerical value of the first axis is negatively related to the visual distance, that is, the larger the coordinate of the first axis corresponding to the display position of the label is, the closer the visual distance of the label relative to the user is, the stronger the visual effect of the label is;

for example, in the case of setting a preset visual effect interval, such as a preset label area interval, a preset ambiguity interval, a preset transparency interval, and a preset character size interval, assuming that the radius of the label ball is r, and the first axis coordinate interval is-r to r, when the first axis coordinate corresponding to the display position of the label is less than 0, the label is located on the back of the label ball and does not face the user, and the label cannot be displayed at this time; when the coordinate of the first axis corresponding to the display position of the label is 0, the label is located at the leftmost side or the rightmost side of the label ball, and the label corresponds to the weakest visual effect in the visual effect interval, such as the label with the smallest area, the smallest blur and the most transparent, and if the label is combined with a character form, the character size of the character is also the smallest; when the coordinate of the first axis corresponding to the display position of the label is r, the label corresponds to the strongest visual effect in the visual effect interval, such as the largest area, the clearest area and the least transparency of the label, and if the label is combined with a character form, the character size of the character is also the largest.

Based on the label ball illustrated in fig. 9, the display position of the label on the surface of the three-dimensional display area can be represented by the display coordinate of the label on the surface of the label ball; optionally, an optional implementation of the embodiment of the present invention to display the tags in the tag set in the three-dimensional display area in the first page may be as shown in fig. 10, with reference to fig. 10, where the process may include:

s300, determining the display coordinates of each label in the label set on the surface of a label ball; the display coordinate of the target label is located on the longitude line corresponding to the center of the label ball, and the second axis coordinate of the display coordinate of the target label is not less than 0.

Optionally, as shown in fig. 9, if the radius of the label ball is r, the display coordinate of the label on the surface of the label ball may be represented by θ, Φ corresponding to the label, for example, in the display coordinate of one label on the surface of the label ball, the first axis coordinate is r × sin θ cos Φ, the second axis coordinate is r × sin θ sin Φ, and the third axis coordinate is r × cos θ. In the selection of essenceNow, the display coordinates of the tags in the tag set on the surface of the tag ball may be uniformly set according to the embodiment of the present invention, for example, the display coordinates of the tags on the surface of the tag ball may be uniformly determined according to the number of the tags in the tag set, and for example, assuming that the number of the tags in the tag set is n, the angle range of longitude may be uniformly divided into n^1/2Is divided to obtain n^1/2The meridian lines can be regarded as surface circular lines corresponding to the longitude on the label ball, and the angular range of the latitude is uniformly divided into n^1/2Is divided into n^1/2A weft thread which can be considered as a surface loop on the label ball corresponding to the latitude, so that n^1/2A warp thread and n¹ ^/2The strip wefts are intersected, and the formed n intersection points can correspond to the display coordinates of the n labels in the label set. Of course, the embodiment of the present invention may also randomly determine the display coordinates of the tags in the tag set on the surface of the tag ball.

In the process of determining the display coordinates of each tag in the tag set, in order to highlight the target tag, the display coordinates of the target tag need to be set specifically in the embodiment of the present invention, and if the display coordinates of the target tag include a first axis coordinate, a second axis coordinate and a third axis coordinate, the embodiment of the present invention may set that the target tag is located on a meridian corresponding to the center of the tag ball, and since the right side of the tag ball is relatively easy to be noticed by a user, and the coordinates of the second axis corresponding to the right side of the tag ball are not less than 0, the embodiment of the present invention may set that the second axis coordinate is not less than 0 in the display coordinates of the target tag on the basis of setting that the target tag is located on a meridian corresponding to the center of the tag ball.

In one example, as further shown in fig. 11, the angular range of the latitude of the label ball is 0 ° to 180 °, in an alternative implementation, the latitude corresponding to the positive direction of the third axis may be set to 0 °, and the latitude corresponding to the negative direction of the third axis may be set to 180 °; the longitude angle range is 0-360 degrees, the longitude corresponding to the positive direction of the first axis is 0 degrees, along the counterclockwise direction of the third axis, the longitude is increased and returns to 360 degrees in the positive direction of the first axis; based on the angle division of the longitude and the latitude, the latitude of the target label can be set to be 90 degrees, the longitude is between 0 degree and 90 degrees, and therefore the display coordinate of the target label is arranged on the longitude line corresponding to the center of the label ball, and the second axis coordinate of the display coordinate of the target label is not smaller than 0.

Step S310, displaying each label on the surface of the label ball in the first page according to the display coordinates of each label, the first display form of the target label and the second display form of the non-target label.

The possible forms of the first presentation form and the second presentation form may refer to the description of the corresponding parts in the foregoing, and are not described herein again; of course, the embodiment of the present invention may also display the tags on the surface of the tag ball in the first page directly according to the display coordinates of the tags.

And S320, controlling the tag ball to rotate clockwise around the third axis until the first axis coordinate of the target tag reaches the maximum value, or adjusting the second axis coordinate of the target tag to be an opposite value.

After the labels are displayed on the surface of the label ball, the embodiment of the invention can control the label ball to rotate so as to further highlight the target label; because the initial display coordinate of the target label is located on the longitude line corresponding to the center of the label ball, and the second axis coordinate is not less than 0, the target label can be regarded as being on the left side of the label ball, and in order to highlight the target label, the embodiment of the present invention can control the label ball to rotate clockwise around the third axis, so that the first axis coordinate of the target label reaches the maximum value (i.e., the visual distance of the target label is nearest), or the second axis coordinate of the target label is adjusted to the opposite value (i.e., the longitude of the target label is adjusted by 180 ° and the latitude is unchanged).

It can be understood that as the tag ball rotates clockwise around the third axis, the visual distance of the tag on the surface of the tag ball is adjusted accordingly, so that in the rotating process, the visual effect of the tag can be adjusted according to the visual distance of the tag in the embodiment of the invention; optionally, in an example, taking a rotation animation of the tag ball as 24 frames per second as an example, that is, when the tag ball rotates, the position of the tag is adjusted once every 1 second of 24 minutes, if the tag ball rotates for 6 seconds, the display coordinate of the tag is adjusted from the right side to the left side of the tag ball within 6 seconds of clockwise rotation of the tag ball around the third axis, which is actually θ of the tag is unchanged, and Φ is adjusted once every 1 second of 24 minutes within 6 seconds, so that the position of the tag is adjusted along with the rotation of the tag ball.

According to the embodiment of the invention, each label in the label set can be displayed on the surface of the label ball, the display coordinate of the target label is positioned on the longitude line corresponding to the center of the label ball, and the second axis coordinate of the display coordinate of the target label is not less than 0, so that the target label can be highlighted when the target label is initially displayed; and then after each label is displayed by the label ball, the label ball can rotate clockwise around the third shaft, so that the display coordinate of each label is adjusted, the visual distance of the label after rotation is in a negative correlation with the visual effect of the label, and the target label can be further highlighted by controlling the first shaft coordinate of the rotated target label to reach the maximum value or adjusting the second shaft coordinate of the target label to be an opposite value. Therefore, the embodiment of the invention can prominently display the target label when the label is displayed on the surface of the label ball, so that a user can pay attention to the target label.

In the optional implementation of obtaining the tag set, the terminal can send the tag request to the server through the page of the first platform, so that after the server receives the tag request sent by the terminal, the tag set associated with the target preference type of the user can be preferentially obtained from the second platform, and when the second platform cannot obtain the corresponding tag set, the tag set associated with the target preference type of the user is obtained from the first platform; the second platform can be regarded as an online internet platform different from the first platform, and the user data of the second platform can be more than that of the first platform, so that the obtained tag set associated with the target preference type of the user can be more accurate and comprehensive by preferentially obtaining the tag set from the second platform, and the first platform can be used as a bottom-entering platform for obtaining the tag set when the second platform cannot obtain the corresponding tag set, thereby ensuring that the tag set associated with the target preference type of the user can be obtained by the embodiment of the invention.

In an alternative implementation, the user accounts of the first platform and the second platform may be intercommunicated, for example, the user account of the second platform may be used to log in the first platform, the second platform may link the first platform to provide the service of the first platform to the user through the second platform, and meanwhile, the second platform may have other services besides the service of the first platform, so the second platform may have more user data; for example, the second platform may be an e-commerce platform, the first platform may be an online takeaway platform, the e-commerce platform may link online takeaway services of the online takeaway platform, and the e-commerce platform may have other services such as online shopping and payment.

Optionally, an alternative implementation of step S100 and step S110 shown in fig. 2 may be as shown in fig. 12, where fig. 12 shows an alternative flow for implementing the terminal to interact with the server to obtain the tag set, and as shown in fig. 12, the flow may include:

step S400, the terminal sends a label request to the server, wherein the label request is used for requesting a label set associated with the target preference type of the user.

In an optional implementation, the terminal may initiate the tag request through a page of the first platform, for example, a user may click a preference obtaining icon displayed on a main page of the first platform, so that the terminal detects that the preference obtaining icon displayed on the main page of the first platform is triggered, and may send the tag request to the server.

Step S410, whether the server inquires the tag set associated with the target preference type by the user from the second platform, if yes, step S420 is executed, and if not, step S430 is executed.

And step S420, the server feeds back the label set inquired from the second platform to the terminal.

When the server queries the label set associated with the target preference type of the user from the second platform, the server can feed the queried label set back to the terminal, so that the terminal can obtain the label set associated with the target preference type of the user fed back by the server.

Step S430, the server inquires the label set associated with the target preference type by the user from the first platform.

Step S440, the server feeds back the label set inquired from the first platform to the terminal.

When the server does not inquire the label set associated with the target preference type of the user from the second platform, the server can inquire the label set associated with the target preference type of the user from the first platform and feed back the inquired label set to the terminal.

Therefore, in the embodiment of the present invention, the terminal may initiate the tag request through the page of the first platform, and then the server may first query the tag set associated with the target preference type of the user from the second platform with more user data, and then query the tag set associated with the target preference type of the user from the first platform under the condition that the second platform cannot query the corresponding tag set. By the processing, the tag set with more accurate and comprehensive data can be acquired based on the abundant service types of the second platform under the condition that the second platform can inquire the tag set, and when the second platform cannot inquire the corresponding tag set, the first platform can be returned to inquire the corresponding tag set, so that the tag set can be acquired at the bottom.

Correspondingly, after the terminal acquires the tag set, the tags in the tag set can be displayed in a first page of a first platform, wherein the target tags are displayed in a manner of being more prominent than the non-target tags; and then, the page is controlled to be adjusted from a first page of the first platform to a second page of the first platform, the second page displays the recommendation information corresponding to the target tag, and the association between the recommendation information and the target preference of the user is displayed on the page of the first platform in a highlighted mode.

In an optional application example, by using the recommendation information display method provided by the embodiment of the invention, dish recommendation information corresponding to the target taste preference of a user can be recommended on a page of an online takeout platform displayed by a terminal, and the association between the dish recommendation information and the target taste preference of the user is displayed in a highlighted manner; optionally, an optional implementation procedure of the application example may be shown in fig. 13, and includes:

and step S10, the terminal displays the main page of the online takeout platform.

And step S11, the terminal detects that the taste preference acquisition icon of the main page is triggered, and sends a label request to the server.

The main page of the online take-out platform can display a taste preference acquisition icon, when a user clicks the taste preference acquisition icon, the user can be considered to request dish recommendation information corresponding to the taste preference of the user, and at the moment, the terminal can send a tag request to the server to request a tag set associated with the type of the taste preference of the user.

And step S12, the terminal acquires the label set which is fed back by the server and is associated with the taste preference type of the user.

Optionally, after receiving the tag request, the server may query whether a tag set associated with the user in the taste preference type exists from the e-commerce platform, if so, feed back the queried tag set to the terminal, and if not, query and feed back the tag set associated with the user in the taste preference type from the online takeout platform to the terminal. For example, an online takeaway platform may be an alternative to the first platform and an e-commerce platform may be an alternative to the second platform. In this example, one taste preference may correspond to one tag, i.e., one taste preference may be described using one tag.

Optionally, the tag set includes a target tag corresponding to a target taste preference of the user, and a non-target tag different from the target tag.

Step S13, the terminal displays each label on the surface of the label ball in the first page of the online takeout platform according to the display coordinate of each label, the video and character display form of the target label and the picture and character display form of the non-target label; the display coordinates of the target label are located on the longitude line corresponding to the center of the label ball and located on the right side of the label ball.

Optionally, the terminal may uniformly set display coordinates of the tags in the tag set on the surface of the tag ball, and the target tag needs to be highlighted, so that the display coordinates of the target tag are located on a meridian corresponding to the center of the tag ball and located on the right side of the tag ball; assuming that the coordinates, longitude and latitude of the tag ball are set as shown in fig. 11, the display coordinates of the target tag are located on the meridian corresponding to the center of the tag ball, and the second axis coordinates of the display coordinates of the target tag are not less than 0.

The first page can be a page after the main page of the online take-out platform jumps, and after the terminal sends the tag request to the server, the terminal can adjust the page and jump from the main page to the first page.

And step S14, the terminal controls the label ball to rotate until the visual distance of the target label relative to the user is nearest.

After the tag ball on the first page displays each tag, the tag ball may rotate (for example, the tag ball rotates clockwise around the third axis) until the target tag is closest to the visual distance of the user, for example, as shown in fig. 11, the embodiment of the present invention may control the tag ball to rotate clockwise around the third axis, so that the first axis coordinate of the target tag reaches the maximum value, and thus the visual distance of the target tag is closest, the visual effect is strongest, and the effect of further highlighting the target tag is achieved.

And step S15, dragging out a second page of the online take-out platform from the bottom of the first page by the terminal, wherein the second page displays dish recommendation information corresponding to the target tag.

Optionally, the second page may also synchronously display the target tag. The dish recommendation information corresponding to the target tag can be acquired at any time in the process from the time when the terminal acquires the tag set to the time when the terminal displays the second page.

After the rotation of the tag ball is finished, the terminal can drag the second page from the bottom of the first page, so that the first page disappears and is displayed on the terminal screen, and the second page is displayed on the terminal screen, and the visual effect of the process can be shown in an example in fig. 4; the target tag corresponds to the target taste preference of the user, so that the dish recommendation information corresponding to the target tag is matched with the target taste preference of the user, the dish recommendation information corresponding to the target tag is displayed on the second page of the online takeout platform, dish recommendation information corresponding to the target taste preference of the user can be recommended to the user, and accurate recommendation of the dish recommendation information is achieved; according to the embodiment of the invention, the dish recommendation information corresponding to the target label is further displayed on the basis of highlighting the target label corresponding to the target taste preference, so that the dish recommendation information and the correlation of the user target taste preference can be displayed on a display level, the correlation of the dish recommendation information and the user target taste preference can be explained from a display angle, and the recommendation accuracy of the dish recommendation information is explained.

While various embodiments of the present invention have been described above, various alternatives described in the various embodiments can be combined and cross-referenced without conflict to extend the variety of possible embodiments that can be considered disclosed and disclosed in connection with the embodiments of the present invention.

In the following, the recommended information display device provided by the embodiment of the present invention is introduced, and the recommended information display device described below may be considered as a functional module that is required by the terminal to implement the recommended information display method provided by the embodiment of the present invention. The contents of the recommendation information presentation apparatus described below may be referred to in correspondence with the contents of the recommendation information presentation method described above.

In an alternative implementation, fig. 14 shows a block diagram of a recommendation information presentation apparatus provided in an embodiment of the present invention, and as shown in fig. 14, the apparatus may include:

a request module 100, configured to send a tag request to a server, where the tag request is used to request a tag set associated with a target preference type of a user, where the target preference type includes multiple preferences, and one preference corresponds to one tag;

a tag set obtaining module 110, configured to obtain the tag set fed back by the server, where the tag set includes a target tag corresponding to a target preference of the user in a target preference type and a non-target tag different from the target tag;

a tag presentation module 120 configured to present tags in the set of tags in a first page, wherein the target tag is presented prominently compared to the non-target tags;

and the recommendation information presentation module 130 is configured to control the page to be adjusted from a first page to a second page, where the second page presents recommendation information corresponding to the target tag.

Optionally, fig. 15 shows another block diagram of the recommendation information presentation apparatus according to an embodiment of the present invention, and in combination with fig. 14 and fig. 15, the apparatus may further include:

the recommendation information obtaining module 140 is configured to, after the tag set obtaining module obtains the tag set fed back by the server and before the recommendation information presentation module controls the page to be adjusted from the first page to the second page, request recommendation information corresponding to a target tag from the server, and obtain recommendation information corresponding to the target tag fed back by the server.

Optionally, the highlighting of the target tag compared to the non-target tag comprises:

the display position of the target label is protruded, and/or the first display form of the target label is protruded from the second display form of the non-target label.

Optionally, the recommendation information presenting module 130 is configured to control the page to be adjusted from the first page to the second page, and may include:

dragging out the first page from the top of the terminal screen to enable the first page to disappear and be displayed on the terminal screen, and dragging in the second page from the bottom of the terminal screen to enable the second page to be displayed on the terminal screen.

Optionally, the tag displaying module 120 is configured to display tags in the tag set in a first page, where the target tag is displayed prominently compared to the non-target tag, and may include:

Optionally, the tag displaying module 120 is configured to dynamically display the tags in the tag set in a three-dimensional manner in the first page, where the target tag is displayed in a highlighted manner compared to the non-target tag, and includes:

rotating the three-dimensional display area.

Optionally, the tag display module 120, configured to rotate the three-dimensional display area, may include:

Optionally, the tag displaying module 120 is configured to display each tag on the surface of the three-dimensional display area in the first page according to at least the display position of each tag, and may include:

displaying each label on the surface of the three-dimensional display area in the first page according to the display position of each label, the first display form of the target label and the second display form of the non-target label; the first display form protrudes from the second display form.

Optionally, the first display form is a video form, or a form combining video and text; the second display form is a picture form or a form of combining pictures and characters.

In an alternative implementation, the three-dimensional display area is a label ball of a sphere; the coordinate system of the label ball is as follows: taking the center of the label ball as an origin, wherein a first axis is perpendicular to the terminal screen and points to the user, a second axis points to the right of the user along the terminal screen, and a third axis points to the upper side of the user along the terminal screen; the numerical value of the first axis is inversely related to the visual distance;

Optionally, the tag displaying module 120 is configured to determine a display position of each tag in the tag set on a surface of a preset three-dimensional display area, where the display position of the target tag faces a user and is located at or near a surface loop corresponding to a center of the three-dimensional display area, and may include:

Optionally, further, the angular range of the latitudes of the label ball is 0 ° to 180 °, the latitudes corresponding to the positive direction of the third axis of the label ball are 0 °, and the latitudes corresponding to the negative direction of the third axis are 180 °; the longitude of the tag ball is in an angle range of 0-360 degrees, the longitude corresponding to the positive direction of the first axis of the tag ball is 0 degrees, and the longitude increases along the counterclockwise direction of the third axis from the positive direction of the first axis of the tag ball.

Optionally, the displaying coordinate of the target tag is located on the longitude line corresponding to the center of the tag ball, and the second axis coordinate of the displaying coordinate of the target tag is not less than 0, including:

the latitude of the target label is 90 degrees, and the longitude of the target label is between 0 degree and 90 degrees.

Optionally, the tag display module 120 is configured to determine display coordinates of each tag in the tag set on the surface of the tag ball, and may include:

and uniformly setting the display coordinates of the labels in the label set on the surface of the label ball.

Optionally, in the case of a label ball, the label display module 120 for controlling the three-dimensional display area to rotate until the target label remains displayed facing the user and the visual distance of the target label relative to the user is minimum may include:

controlling the tag ball to rotate clockwise around the third axis until the first axis coordinate of the target tag reaches the maximum value;

the tag display module 120 is configured to control the three-dimensional display area to rotate until the target tag remains facing the user and the visual distance of the target tag is not less than the initial visual distance, and may include:

and controlling the tag ball to rotate clockwise around the third axis until the target tag keeps facing the user, and adjusting the second axis coordinate of the target tag to be an opposite value.

Optionally, the request module 100 is configured to send the tag request to the server, and may include:

detecting that a preference acquisition icon displayed on a main page of a first platform is triggered, and sending the tag request to a server;

optionally, the tag set obtaining module 110 is configured to obtain the tag set fed back by the server, and may include:

acquiring a label set which is inquired by the server from a second platform and is associated with the target preference type by the user; or, under the condition that the server does not inquire the tag set associated with the target preference type of the user from the second platform, acquiring the tag set associated with the target preference type of the user inquired by the server from the first platform; wherein the second platform is different from the first platform, the second platform linking services provided by the first platform.

Optionally, the tag displaying module 120 is configured to display tags in the tag set in a first page, and may include:

displaying the tags in the tag set on a first page of the first platform, wherein the first page is obtained by skipping from the main page;

the recommendation information presentation module 130, configured to control the page to be adjusted from the first page to the second page, may include:

the control page is adjusted from a first page of the first platform to a second page of the first platform.

The recommendation information display device provided by the embodiment of the invention can be used for displaying the association between the recommendation information and the target preference of the user on the display layer in a highlighted manner, explaining the association between the recommendation information and the target preference of the user from the display angle and explaining the recommendation accuracy of the recommendation information.

The embodiment of the invention also provides a terminal which can load the recommendation information display device in a computer executable instruction mode. Optionally, fig. 16 shows an optional block diagram of a terminal provided in the embodiment of the present invention, and as shown in fig. 16, the terminal may include: at least one processor 1, at least one communication interface 2, at least one memory 3 and at least one communication bus 4;

in the embodiment of the present invention, the number of the processor 1, the communication interface 2, the memory 3, and the communication bus 4 is at least one, and the processor 1, the communication interface 2, and the memory 3 complete mutual communication through the communication bus 4;

optionally, the communication interface 2 may be an interface of a communication module for performing network communication;

the processor 1 may be a central processing unit CPU or a Specific Integrated circuit asic (application Specific Integrated circuit) or one or more Integrated circuits configured to implement an embodiment of the invention.

The memory 3 may comprise a high-speed RAM memory and may also comprise a non-volatile memory, such as at least one disk memory.

The memory 3 stores one or more computer-executable instructions, and the processor 1 calls the one or more computer-executable instructions to execute the recommendation information presentation method provided by the embodiment of the invention.

The embodiment of the invention also provides a storage medium, which can store one or more computer-executable instructions, wherein the one or more computer-executable instructions are used for executing the recommendation information display method provided by the embodiment of the invention.

Although the embodiments of the present invention have been disclosed, the present invention is not limited thereto. Various changes and modifications may be effected therein by one skilled in the art without departing from the spirit and scope of the invention as defined in the appended claims.

In summary, in aspect 1, an embodiment of the present invention provides a recommendation information display method, including:

With reference to the aspect 1, in a 1 st implementation manner of the aspect 1, after obtaining the tab set fed back by the server, before the control page is adjusted from the first page to the second page, the method further includes:

With reference to the first aspect, in a 2 nd implementation manner of the first aspect, the highlighting of the target tag compared to the non-target tag includes:

With reference to the first aspect, in an implementation manner of the third aspect of the invention as 3 in the first aspect, the adjusting the control page from the first page to the second page includes:

With reference to aspect 1 or any one implementation manner of 1 to 3 implementation manners of aspect 1, in a 4 implementation manner of aspect 1, the displaying, in the first page, the tag in the tag set, where the highlighting of the target tag compared to the non-target tag includes:

With reference to the 4 th implementation manner of the aspect 1, in a 5 th implementation manner of the aspect 1, the dynamically presenting, in a three-dimensional manner, tags in the tag set in a first page, where the highlighting of the target tag compared to the non-target tag includes:

rotating the three-dimensional display area.

With reference to the 5 th implementation manner of the aspect 1, in a 6 th implementation manner of the aspect 1, the rotating the three-dimensional display area includes:

With reference to the 6 th implementation manner of the 1 st aspect, in the 7 th implementation manner of the 1 st aspect, the displaying, according to at least the display position of each tag, each tag on the surface of the three-dimensional display area in the first page includes:

With reference to the 2 nd implementation manner or the 7 th implementation manner of the 1 st aspect, in an 8 th implementation manner of the 1 st aspect, the first presentation form is a video form, or a form in which a video and a text are combined; the second display form is a picture form or a form of combining pictures and characters.

With reference to the 6 th implementation manner of the 1 st aspect, in the 9 th implementation manner of the 1 st aspect, the three-dimensional display area is a label ball of a sphere; the coordinate system of the label ball is as follows: taking the center of the label ball as an origin, wherein a first axis is perpendicular to the terminal screen and points to the user, a second axis points to the right of the user along the terminal screen, and a third axis points to the upper side of the user along the terminal screen; the numerical value of the first axis is inversely related to the visual distance;

With reference to the 9 th implementation manner of the aspect 1, in a 10 th implementation manner of the aspect 1, the determining a display position of each tag in the tag set on a surface of a preset three-dimensional display area, where a display position of the target tag faces a user, and a surface loop line corresponding to a center of the three-dimensional display area at or near the center of the three-dimensional display area includes:

With reference to the 10 th implementation manner of the 1 st aspect, in an 11 th implementation manner of the 1 st aspect, an angle range of latitudes of the label ball is 0 ° to 180 °, a latitude corresponding to a positive direction of a third axis of the label ball is 0 °, and a latitude corresponding to a negative direction of the third axis is 180 °; the longitude of the tag ball is in an angle range of 0-360 degrees, the longitude corresponding to the positive direction of the first axis of the tag ball is 0 degrees, and the longitude increases along the counterclockwise direction of the third axis from the positive direction of the first axis of the tag ball.

With reference to the 11 th implementation manner of the aspect 1, in a 12 th implementation manner of the aspect 1, the embodiment of the present invention, where the display coordinate of the target tag is located on a meridian corresponding to a center of the tag ball, and a second axis coordinate of the display coordinate of the target tag is not less than 0, includes:

With reference to any one of the 10 th implementation manner to the 12 th implementation manner of the aspect 1, in a 13 th implementation manner of the aspect 1, the determining display coordinates of each tag in the tag set on the surface of the tag ball includes:

With reference to any one of the 9 th implementation manner to the 12 th implementation manner of the aspect 1, in a 14 th implementation manner of the aspect 1, the controlling the three-dimensional display area to rotate until the target tag remains to be displayed facing the user, and the visual distance of the target tag relative to the user is minimized includes:

the controlling the three-dimensional display area to rotate until the target label is kept facing the user, and the visual distance of the target label is not less than the initial visual distance comprises:

With reference to the aspect 1, in a 15 th implementation manner of the aspect 1, the sending a tag request to a server includes:

the obtaining the labelset fed back by the server comprises:

With reference to the 15 th implementation manner of the aspect 1, in a 16 th implementation manner of the aspect 1, the displaying, in the first page, the tags in the tag set includes:

the adjusting the control page from the first page to the second page comprises:

With reference to the 2 nd aspect, in a 1 st implementation manner of the 2 nd aspect, the apparatus further includes:

and the recommendation information acquisition module is used for requesting recommendation information corresponding to a target label from the server and acquiring recommendation information corresponding to the target label fed back by the server after the label set acquisition module acquires the label set fed back by the server and before the recommendation information presentation module controls the page to be adjusted from the first page to the second page.

With reference to the 2 nd aspect, in a 2 nd implementation manner of the 2 nd aspect, the highlighting, by the target tag, the non-target tag includes:

With reference to the second aspect, in an implementation manner of the third aspect of the present invention in the 3 rd implementation manner of the second aspect, the recommending information displaying module is configured to control the page to be adjusted from the first page to the second page, and includes:

With reference to the aspect 2 or any one of the 1 st to 3 rd implementations of the aspect 2, in a 4 th implementation of the aspect, an embodiment of the present invention provides that, in the tag showing module, the tag showing module is configured to show tags in the tag set in a first page, and the target tag is prominently shown compared with the non-target tags, and includes:

With reference to the 4 th implementation manner of the aspect 2, in a 5 th implementation manner of the aspect 2, an embodiment of the present invention provides that the tag display module is configured to dynamically display tags in the tag set in a three-dimensional manner in a first page, where the target tag is prominently displayed compared with the non-target tags, and includes:

rotating the three-dimensional display area.

With reference to the 5 th implementation manner of the aspect 2, in a 6 th implementation manner of the aspect 2, the tag display module, configured to rotate the three-dimensional display area, includes:

With reference to the 6 th implementation manner of the aspect, in a 7 th implementation manner of the aspect, the embodiment of the present invention provides, in the first page, the tag displaying module is configured to display each tag on the surface of the three-dimensional display area in the first page according to at least a display position of each tag, and the tag displaying module includes:

With reference to the 2 nd or 7 th implementation manner of the 2 nd aspect, in an 8 th implementation manner of the 2 nd aspect, the first presentation form is a video form, or a form in which a video and a text are combined; the second display form is a picture form or a form of combining pictures and characters.

With reference to the 6 th implementation manner of the 2 nd aspect, in the 9 th implementation manner of the 2 nd aspect, the three-dimensional display area is a label ball of a sphere; the coordinate system of the label ball is as follows: taking the center of the label ball as an origin, wherein a first axis is perpendicular to the terminal screen and points to the user, a second axis points to the right of the user along the terminal screen, and a third axis points to the upper side of the user along the terminal screen; the numerical value of the first axis is inversely related to the visual distance;

With reference to the 9 th implementation manner of the aspect of the invention, in a 10 th implementation manner of the aspect of the invention, in an embodiment of the invention, the tag display module is configured to determine a display position of each tag in the tag set on a surface of a preset three-dimensional display area, where a display position of the target tag faces a user and is located at or near a surface loop line corresponding to a center of the three-dimensional display area, and the tag display module includes:

In a 10 th implementation manner of the 2 nd aspect, in an 11 th implementation manner of the 2 nd aspect, an angle range of latitudes of the label ball is 0 ° to 180 °, a latitude corresponding to a positive direction of a third axis of the label ball is 0 °, and a latitude corresponding to a negative direction of the third axis is 180 °; the longitude of the tag ball is in an angle range of 0-360 degrees, the longitude corresponding to the positive direction of the first axis of the tag ball is 0 degrees, and the longitude increases along the counterclockwise direction of the third axis from the positive direction of the first axis of the tag ball.

With reference to the 11 th implementation manner of the aspect 2, in a 12 th implementation manner of the aspect 2, the embodiment of the present invention includes that the display coordinate of the target tag is located on a meridian corresponding to the center of the tag ball, and the second axis coordinate of the display coordinate of the target tag is not less than 0:

With reference to any one of the 10 th implementation manner to the 12 th implementation manner of the aspect of the 2, in a 13 th implementation manner of the aspect of the 2, an embodiment of the present invention provides that the tag display module is configured to determine display coordinates of each tag in a tag set on a surface of a tag ball, and includes:

With reference to any one of the 9 th implementation manner to the 12 th implementation manner of the aspect 2, an embodiment of the present invention provides in the 14 th implementation manner of the aspect 2, where the tag display module is configured to control the three-dimensional display area to rotate until the target tag remains to be displayed facing the user and a visual distance of the target tag relative to the user is minimum, and the tag display module includes:

the tag display module is used for controlling the three-dimensional display area to rotate until the target tag keeps facing the user, and the visual distance of the target tag is not less than the initial visual distance, and comprises:

With reference to the aspect 2, in a 15 th implementation manner of the aspect 2, in an embodiment of the present invention, the requesting module is configured to send a tag request to a server, and includes:

the tag set obtaining module is configured to obtain the tag set fed back by the server, and includes:

With reference to the 15 th implementation manner of the aspect, in a 16 th implementation manner of the aspect, an embodiment of the present invention provides that, in the tag showing module of the aspect, the tag showing module is configured to show tags in the tag set in a first page, and includes:

the recommendation information display module is used for controlling the page to be adjusted from a first page to a second page, and comprises:

In aspect 3, an embodiment of the present invention provides a terminal, including: the recommendation information presentation system comprises at least one memory and at least one processor, wherein the memory stores one or more computer-executable instructions, and the processor calls the one or more computer-executable instructions to execute any one of the recommendation information presentation methods.

In the 4 th aspect, an embodiment of the present invention provides a storage medium, where the storage medium stores one or more computer-executable instructions, and the one or more computer-executable instructions are configured to execute any one of the recommendation information presentation methods described above.

Claims

1. A recommendation information presentation method is characterized by comprising the following steps:

the method comprises the steps that a page is controlled to be adjusted from a first page to a second page, and recommendation information corresponding to a target label is displayed on the second page;

wherein said presenting tags of said set of tags in a first page, said target tag being highlighted compared to said non-target tags comprises: dynamically presenting tags in the set of tags in a first page in three dimensions, the target tag being highlighted compared to the non-target tags; the three-dimensional mode dynamic display is to control the three-dimensional display area to rotate until the target label is displayed facing the user and the visual distance of the target label relative to the user is minimum, or until the target label is displayed facing the user and the visual distance of the target label is not less than the initial visual distance; the method specifically comprises the following steps: in the rotating process of the three-dimensional display area, the visual effect of the label in the set visual effect interval is adjusted along with the adjustment of the visual distance of the label relative to the user, and the visual effect of the label and the visual distance of the label relative to the user are in a negative correlation relationship.

2. The recommendation information presentation method according to claim 1, wherein after obtaining the tab set fed back by the server, before controlling the page to adjust from a first page to a second page, the method further comprises:

3. The recommendation information presentation method according to claim 1, wherein the highlighting of the target tag compared to the non-target tag comprises:

4. The recommendation information presentation method according to claim 1, wherein the adjusting the control page from the first page to the second page comprises:

5. The recommended information presentation method according to claim 1, wherein the dynamically presenting the tags in the tag set in a three-dimensional manner in the first page, wherein the highlighting of the target tag compared to the non-target tags comprises:

determining the display position of each label in the label set on the surface of a preset three-dimensional display area, wherein the display position of the target label faces to a user and is located at or close to a surface loop corresponding to the center of the three-dimensional display area;

and displaying the labels on the surface of the three-dimensional display area in the first page at least according to the display positions of the labels.

6. The recommendation information presentation method according to claim 5, wherein said presenting each tag on the surface of the three-dimensional presentation area in the first page according to at least the presentation position of each tag comprises:

7. The recommendation information presentation method according to claim 3 or 6, wherein the first presentation form is a video form or a form combining a video and a text; the second display form is a picture form or a form of combining pictures and characters.

8. The recommended information display method according to claim 5, wherein the three-dimensional display area is a label ball of a sphere; the coordinate system of the label ball is as follows: taking the center of the label ball as an origin, wherein a first axis is perpendicular to the terminal screen and points to the user, a second axis points to the right of the user along the terminal screen, and a third axis points to the upper side of the user along the terminal screen; the numerical value of the first axis is inversely related to the visual distance;

9. The method of claim 8, wherein the determining of the display position of each tag in the tag set on the surface of a preset three-dimensional display area, the display position of the target tag facing a user, and the corresponding surface loop at or near the center of the three-dimensional display area comprises:

10. The recommendation information presentation method according to claim 9, wherein the angular range of the latitude of the tag ball is 0 ° to 180 °, the latitude corresponding to the positive direction of the third axis of the tag ball is 0 °, and the latitude corresponding to the negative direction of the third axis is 180 °; the longitude of the tag ball is in an angle range of 0-360 degrees, the longitude corresponding to the positive direction of the first axis of the tag ball is 0 degrees, and the longitude increases along the counterclockwise direction of the third axis from the positive direction of the first axis of the tag ball.

11. The recommended information presentation method according to claim 10, wherein the presentation coordinate of the target tag is located on an meridian corresponding to a center of the tag ball, and the second axis coordinate of the presentation coordinate of the target tag is not less than 0 includes:

12. The recommended information presentation method according to any one of claims 9 to 11, wherein the determining the presentation coordinates of each label in the label set on the surface of the label ball comprises:

13. The recommended information presentation method according to any one of claims 8 to 11, wherein the controlling of the rotation of the three-dimensional presentation area until the target tag remains presented facing the user and the visual distance of the target tag with respect to the user is minimized comprises:

14. The recommendation information presentation method according to claim 1, wherein said sending a tag request to a server comprises:

the obtaining the labelset fed back by the server comprises:

15. The recommendation information presentation method according to claim 14, wherein said presenting the tags in the tag set in the first page comprises:

16. A recommendation information presentation device, comprising:

the recommendation information display module is used for controlling the page to be adjusted from a first page to a second page, and the second page displays recommendation information corresponding to the target tag;

wherein the tag presentation module is configured to present tags in the set of tags in a first page, and the target tag is prominently presented compared to the non-target tags, and the tag presentation module includes: dynamically presenting tags in the set of tags in a first page in three dimensions, the target tag being highlighted compared to the non-target tags; the three-dimensional mode dynamic display is to control the three-dimensional display area to rotate until the target label is displayed facing the user and the visual distance of the target label relative to the user is minimum, or until the target label is displayed facing the user and the visual distance of the target label is not less than the initial visual distance; the method specifically comprises the following steps: in the rotating process of the three-dimensional display area, the visual effect of the label in the set visual effect interval is adjusted along with the adjustment of the visual distance of the label relative to the user, and the visual effect of the label and the visual distance of the label relative to the user are in a negative correlation relationship.

17. The recommendation information presentation device according to claim 16, further comprising:

18. The recommended information presentation device of claim 16, wherein the highlighting of the target tag over the non-target tag comprises:

19. The recommendation information presentation device of claim 16, wherein the recommendation information presentation module is configured to control the adjustment of the page from the first page to the second page, and comprises:

20. The recommendation information presentation device according to claim 16, wherein the tag presentation module is configured to dynamically present tags in the set of tags in a three-dimensional manner in a first page, wherein the target tag is highlighted compared to the non-target tags, and wherein the tag presentation module comprises:

21. The apparatus of claim 20, wherein the tag displaying module is configured to display the tags on the surface of the three-dimensional display area in the first page according to at least the display positions of the tags, and comprises:

22. The recommendation information presentation device according to claim 18 or 21, wherein said first presentation form is a video form or a combination of a video and a text form; the second display form is a picture form or a form of combining pictures and characters.

23. The recommended information display device of claim 20, wherein the three-dimensional display area is a label ball of a sphere; the coordinate system of the label ball is as follows: taking the center of the label ball as an origin, wherein a first axis is perpendicular to the terminal screen and points to the user, a second axis points to the right of the user along the terminal screen, and a third axis points to the upper side of the user along the terminal screen; the numerical value of the first axis is inversely related to the visual distance;

24. The apparatus of claim 23, wherein the tag display module is configured to determine a display position of each tag in the tag set on a surface of a preset three-dimensional display area, and the display position of the target tag faces a user and is located at or near a surface loop corresponding to a center of the three-dimensional display area, and the apparatus includes:

25. The recommendation information presenting device according to claim 24, wherein the latitude of the label ball is in an angle range of 0 ° to 180 °, and the latitude corresponding to a positive direction of the third axis of the label ball is 0 ° and the latitude corresponding to a negative direction of the third axis is 180 °; the longitude of the tag ball is in an angle range of 0-360 degrees, the longitude corresponding to the positive direction of the first axis of the tag ball is 0 degrees, and the longitude increases along the counterclockwise direction of the third axis from the positive direction of the first axis of the tag ball.

26. The recommended information presentation device according to claim 25, wherein the presentation coordinate of the target tag is located on an meridian corresponding to the center of the tag ball, and the second axis coordinate of the presentation coordinate of the target tag is not less than 0 includes:

27. The apparatus of any one of claims 24 to 26, wherein the tag display module is configured to determine display coordinates of each tag in the tag set on the surface of the tag ball, and comprises:

28. The apparatus as claimed in any one of claims 23 to 26, wherein the tag display module is configured to control the three-dimensional display area to rotate until the target tag remains displayed facing the user and the visual distance of the target tag relative to the user is minimized, and comprises:

29. The apparatus of claim 16, wherein the request module is configured to send a tag request to a server, and comprises:

30. The apparatus of claim 29, wherein the tag presentation module is configured to present tags in the set of tags in a first page, and comprises:

31. A terminal, comprising: at least one memory storing one or more computer-executable instructions and at least one processor invoking the one or more computer-executable instructions to perform the recommendation information presentation method of any of claims 1-15.

32. A storage medium storing one or more computer-executable instructions for performing the recommendation information presentation method of any one of claims 1-15.