CN110858230A

CN110858230A - Data processing method, device and machine readable medium

Info

Publication number: CN110858230A
Application number: CN201810892250.9A
Authority: CN
Inventors: 李佳文; 崔威
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-08-07
Filing date: 2018-08-07
Publication date: 2020-03-03
Anticipated expiration: 2038-08-07
Also published as: CN110858230B

Abstract

The embodiment of the application discloses a data processing method, a data processing device and a data processing device, wherein the method specifically comprises the following steps: providing a plurality of interactive contents, wherein the interactive contents respectively correspond to interactive distance condition information; determining first distance information between a user and a display device; determining target interactive content according to the first distance information and the interactive distance condition information; and controlling the display device to display the target interactive content. According to the embodiment of the application, interactivity in the pushing process can be improved, and user experience is improved.

Description

Data processing method, device and machine readable medium

Technical Field

The present application relates to the field of information delivery technologies, and in particular, to a data processing method, apparatus, and machine-readable medium.

Background

With the increasing popularity of large screen terminals, various outdoor media have gained explosive growth. Pushing content such as advertisements to a user on a large-screen terminal becomes a very common pushing mode.

The current push method can broadcast the contents of characters, pictures, voice, video and the like in a fixed large-screen terminal so that a user can watch the played contents.

However, in the current push method, the user can only passively watch the content played by the large-screen terminal, which makes the push effect poor. Especially, in the case that the user is not interested in the played content, a good pushing effect cannot be obtained.

Disclosure of Invention

In view of the foregoing problems, an embodiment of the present application provides a data processing method, a data processing apparatus and a data processing apparatus to solve the problems in the related art.

In order to solve the above problem, an embodiment of the present application discloses a data processing method, including: providing a plurality of interactive contents, wherein the interactive contents respectively correspond to interactive distance condition information; determining first distance information between a user and a display device; determining target interactive content according to the first distance information and the interactive distance condition information; and controlling the display device to display the target interactive content.

In order to solve the above problem, an embodiment of the present application further discloses a data processing system, including: the device comprises a display device, a distance information detection device and a processing device;

wherein the processing device is coupled with the display device, and the processing device is coupled with the distance information detection device;

the distance information detection device detects first distance information between a user and the display device;

the processing device provides a plurality of interactive contents, the plurality of interactive contents respectively correspond to interactive distance condition information, target interactive contents are determined according to the first distance information and the interactive distance condition information, and the target interactive contents are sent to the display device, so that the display device displays the target interactive contents.

In order to solve the above problem, an embodiment of the present application further discloses a data processing apparatus, including:

the interactive content providing module is used for providing a plurality of interactive contents, and the interactive contents respectively correspond to the interactive distance condition information;

the distance information determining module is used for determining first distance information between a user and the display device;

the target interactive content determining module is used for determining target interactive content according to the first distance information and the interactive distance condition information; and

and the display control module is used for controlling the display device to display the target interactive content.

In order to solve the above problem, an embodiment of the present application further discloses an apparatus, including:

one or more processors; and

one or more machine readable media having instructions stored thereon that, when executed by the one or more processors, cause the apparatus to perform one or more of the methods described above.

To address the above issues, one or more machine-readable media having instructions stored thereon, which when executed by one or more processors, cause an apparatus to perform one or more of the methods described above.

As can be seen from the foregoing, the data processing method, apparatus and machine-readable medium provided in the embodiments of the present application have at least the following advantages:

according to the first distance information between the user and the display device, the target interactive content matched with the first distance information is pushed to the user. The target interactive content can be used for man-machine interaction, and the interaction distance condition information corresponding to the target interactive content can represent the distance suitable for man-machine interaction corresponding to the target interactive content, so that the target interactive content corresponding to the interaction distance condition information can be displayed under the condition that the first distance information between the user and the display device is suitable for man-machine interaction corresponding to the interaction distance condition information, interactivity in the pushing process can be improved, and user experience is improved.

In addition, the method and the device for pushing the content can enable the user to select and view the interested content through the target interactive content, so that the conversion effect corresponding to the interested content can be improved, and the pushing effect can be further improved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

FIG. 1 is a block diagram of a data processing system according to an embodiment of the present application;

FIG. 2 is a flow chart of steps of a first embodiment of a data processing method of the present application;

FIG. 3 is a flowchart illustrating steps of a second embodiment of a data processing method according to the present application;

FIG. 4 is a flowchart of the steps of a third embodiment of a data processing method of the present application;

FIG. 5 is a flowchart illustrating the fourth step of an embodiment of a data processing method according to the present application;

fig. 6 is an illustration of displaying content based on first distance information between a user and a display device according to an embodiment of the present application;

FIG. 7 is a block diagram of an embodiment of a data processing apparatus of the present application; and

fig. 8 is a schematic structural diagram of an apparatus according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

While the concepts of the present application are susceptible to various modifications and alternative forms, specific embodiments thereof have been shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the description above is not intended to limit the application to the particular forms disclosed, but on the contrary, the intention is to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the application.

Reference in the specification to "one embodiment," "an embodiment," "a particular embodiment," or the like, means that the embodiment described may include a particular feature, structure, or characteristic, but every embodiment may or may not necessarily include the particular feature, structure, or characteristic. Moreover, such phrases are not necessarily referring to the same embodiment. Further, where a particular feature, structure, or characteristic is described in connection with an embodiment, it is submitted that it is within the knowledge of one skilled in the art to affect such feature, structure, or characteristic in connection with other embodiments whether or not explicitly described. In addition, it should be understood that items in the list included in the form "at least one of a, B, and C" may include the following possible items: (A) (ii) a (B) (ii) a (C) (ii) a (A and B); (A and C); (B and C); or (A, B and C). Likewise, a listing of items in the form of "at least one of a, B, or C" may mean (a); (B) (ii) a (C) (ii) a (A and B); (A and C); (B and C); or (A, B and C).

In some cases, the disclosed embodiments may be implemented as hardware, firmware, software, or any combination thereof. The disclosed embodiments may also be implemented as instructions carried or stored on one or more transitory or non-transitory machine-readable (e.g., computer-readable) storage media, which may be executed by one or more processors. A machine-readable storage medium may be implemented as a storage device, mechanism, or other physical structure (e.g., a volatile or non-volatile memory, a media disk, or other media other physical structure device) for storing or transmitting information in a form readable by a machine.

In the drawings, some structural or methodical features may be shown in a particular arrangement and/or ordering. Preferably, however, such specific arrangement and/or ordering is not necessary. Rather, in some embodiments, such features may be arranged in different ways and/or orders than as shown in the figures. Moreover, the inclusion of structural or methodical features in particular figures is not meant to imply that such features are required in all embodiments and that, in some embodiments, such features may not be included or may be combined with other features.

The embodiment of the application provides a data processing method, which specifically comprises the following steps: providing a plurality of interactive contents, wherein the interactive contents can respectively correspond to interactive distance condition information; determining first distance information between a user and a display device; determining target interactive content according to the first distance information and the interactive distance condition information; and controlling the display device to display the target interactive content.

In the embodiment of the application, the display device is used for displaying content. The embodiment of the application can provide various interactive contents, and one interactive content can be used for man-machine interaction. Wherein, the interactive contents can respectively correspond to the interactive distance condition information. For one kind of interactive content, the interaction distance condition information corresponding to the kind of interactive content may characterize a distance suitable for an interaction corresponding to the kind of interactive content.

According to an embodiment, the interaction distance condition information may include: the interactive content corresponding to the first interaction distance condition information may include: and 3, somatosensory interactive content. The first interaction distance condition information may represent a distance suitable for somatosensory interaction.

According to another embodiment, the interaction distance condition information may include: second interaction distance condition information, where the content that can be interacted and corresponds to the second interaction distance condition information includes: and touching the interactive content. The second interaction distance condition information may represent a distance suitable for touch interaction.

According to the first distance information between the user and the display device, the target interactive content matched with the first distance information is pushed to the user.

The target interactive content can be used for man-machine interaction, and the interaction distance condition information corresponding to the target interactive content can represent the distance suitable for interaction corresponding to the target interactive content, so that the target interactive content corresponding to the interaction distance condition information can be displayed under the condition that the first distance information between the user and the display device is suitable for man-machine interaction corresponding to the interaction distance condition information, interactivity in the pushing process can be improved, and user experience is improved. In addition, the method and the device for pushing the content can enable the user to select and view the interested content through the target interactive content, so that the conversion effect corresponding to the interested content can be improved, and the pushing effect can be further improved.

The embodiment of the application can be applied to outdoor media scenes. Outdoor media may refer to a medium of distribution in public spaces, particularly to a medium of advertising content placed in outdoor places such as the roofs of buildings and the front doors of commercial districts, the roadside, etc., and the main forms may include but are not limited to: balloons, airships, carriages, large-scale inflatable models, high school interiors, corridor of high-grade residential districts, elevator cabs and the like. The outdoor media according to the propagation media can be further classified into flat outdoor copper characters, iron characters, organic glass characters, solid wood plaque, neon lights, enterprise image sculptures of public spaces, LED (light emitting Diode) electronic outdoor screens, outdoor LCD (Liquid Crystal Display, short for Liquid Crystal Display) advertising machines, outdoor electronic bulletin boards, and the like.

In an outdoor media scene, the conventional technology generally broadcasts non-interactive contents such as texts, pictures (such as still pictures, dynamic pictures, etc.), audio and video in a display device, and the non-interactive contents may not support human-computer interaction; for the user, he can only passively watch the non-interactive content played by the display device, which makes the pushing less effective.

According to the embodiment of the application, the target interactive content corresponding to the interaction distance condition information can be displayed under the condition that the first distance information between the user and the display device is suitable for the human-computer interaction corresponding to the interaction distance condition information, the interactivity in the pushing process can be improved, and the user experience is improved.

Referring to fig. 1, a schematic structural diagram of a data processing system according to an embodiment of the present application is shown, which may specifically include: a display device 101, a distance information detection device 102, and a processing device 103;

wherein, the processing device 103 is coupled with the display device 101, and the processing device 103 is coupled with the distance information detecting device 102;

the distance information detecting device 102 detects first distance information between a user and the display device 101, the processing device 103 provides a plurality of interactive contents, the plurality of interactive contents respectively correspond to interactive distance condition information, determines target interactive contents according to the first distance information and the interactive distance condition information, and sends the target interactive contents to the display device 101, so that the display device 101 displays the target interactive contents.

In the embodiment of the present application, the display device 101 is used to display content. Specifically, the display device 101 may be used to display the content transmitted by the processing device 103. The display device 101 may be any device having a display function, such as an LED or an LCD, and the embodiment of the present application is not limited to the specific display device 101.

Distance information detecting means 102 for detecting first distance information between the user and the display means 101. In practical applications, the front plane of the distance information detecting device 102 and the front plane of the display device 101 may be located on the same vertical plane, so that the first distance information between the user and the display device 101 may be equal to the first distance information between the user and the distance information detecting device 102. Alternatively, the distance information detecting means 102 may be located on the upper plane or the front plane of the display means 101.

Of course, the first distance information between the user and the display device 101 may not be equal to the first distance information between the user and the distance information detection device 102. For example, the distance d between the user and the display device 101 may be determined according to the distance d1 between the user and the distance information detecting device 102 and the distance d2 between the distance information detecting device 102 and the display device 101. The embodiment of the present application does not limit the specific orientation relationship between the distance information detecting device 102 and the display device 101.

The embodiment of the present application does not limit the distance measuring method corresponding to the distance information detecting device 102. The distance measurement method corresponding to the distance information detecting device 102 may include, but is not limited to: ultrasonic waves, radars, WIFI (wireless fidelity) probes, cameras, microphones, infrared sensors, and the like.

Those skilled in the art can determine the number of distance information detecting devices 102 corresponding to one display device 101 according to the actual application requirement. The determination basis corresponding to the number of the distance information detection devices 102 may include: the environment information corresponding to the display device 101 and/or the detection range of the distance information detection device 102 are displayed. The environment information corresponding to the display device 101 may include: the display device 101 corresponds to space parameters, such as length, width, and height parameters. The environment information corresponding to the display device 101 may further include: the orientation parameters of the device 101 in space are displayed. For example, if the display device 101 is located at the middle position in the length/width direction of the space, a plurality of distance information detection devices 102 may be symmetrically provided with respect to the display device 101. For another example, if the display device 101 is at a non-intermediate position in the length/width direction of the space, a plurality of distance information detection devices 102 may be asymmetrically disposed with respect to the display device 101, for example, if the display device 101 is at a left position in the length/width direction of the space, the number of distance information detection devices 102 disposed at a right position of the display device may be greater than the number of distance information detection devices 102 disposed at a left position of the display device. It is understood that the specific number of the distance information detection devices 102 corresponding to one display device 101 is not limited in the embodiment of the present application.

In addition, it can be understood that, according to the practical application requirement, a person skilled in the art may set one display device 101 or multiple display devices 101 in one space, and the specific number of the display devices 101 in one space is not limited in the embodiment of the present application.

The processing device 103 may receive the first distance information sent by the distance information detecting device 102, and determine the content that needs to be displayed by the display device 101 according to the first distance information, so that the content displayed by the display device is adapted to the first distance information.

In this embodiment of the present application, the coupling between the devices may specifically include: contact connection between devices, or non-contact connection. The contact connection may include: data line connections, etc. The non-contact connection may include: WIFI connection, bluetooth connection, infrared connection, etc. It is understood that the embodiments of the present application do not limit the specific coupling manner between the devices.

The distance information detecting means 102 detects first distance information between the user and the display means 101. The first distance information is used to characterize the distance between the user and the display device 101. The first distance information may directly or indirectly characterize the distance between the user and the display device 101.

According to an embodiment, the first distance information may be a distance value. According to another embodiment, the first distance information may be a distance parameter from which the processing means 103 may determine the distance value. Taking the distance measurement mode of ultrasonic wave as an example, an ultrasonic transmitter transmits ultrasonic wave to a certain direction, starts timing at the same time of transmitting time, the ultrasonic wave propagates in the air, and returns immediately when encountering an obstacle (a user in the embodiment of the application) on the way, and an ultrasonic receiver stops timing immediately when receiving reflected waves, and the distance parameters detected by the ultrasonic device may include: the time t recorded by the timer; the propagation speed of the ultrasonic wave in the air is 340m/s, and the processing device 103 can calculate the distance(s) of the emitting point from the obstacle, namely: and s is 340 t/2. It is to be understood that the embodiment of the present application is not limited to the specific process of determining the distance value according to the distance parameter.

According to yet another embodiment, the first distance information may include: user image information. The user image information can be monitored through the camera, and the distance corresponding to the user image information can be determined according to whether the user image information is obtained through monitoring or whether the user image information obtained through monitoring meets preset conditions or not due to the fact that the position of the camera is relatively fixed.

The processing device 103 may transmit the target interactive content to the display device 101 to cause the display device 101 to display the target interactive content.

The processing device 103 may be a device having a processing function. The processing device 103 may include, but is not limited to: a CPU, an MPU (Micro Processor Unit), an MCU (Micro Control Unit), an SOC (System on Chip), and the like. Examples of processing device 103 may include: and computers, etc.

In practical applications, the display device 101 and the processing device 103 may be integrated in the same apparatus, or the display device 101 and the processing device 103 may be separately disposed, and it is understood that the specific arrangement manner of the display device 101 and the processing device 103 is not limited in the embodiments of the present application.

In the embodiment of the application, the interactive content can be used for man-machine interaction. Optionally, the interactive content may include: and the interactive interface or the interactive prompt information enables the user to carry out human-computer interaction through the interactive content.

In an alternative embodiment of the present Application, the interactive contents may be provided through APP (Application). The APP may provide an interface, and interface elements (interface elements) included in the interface may refer to a series of elements that satisfy user interaction requirements and are included in software or a system interface that can satisfy interaction requirements. The interface elements may include: controls, and the like. The control can refer to a component providing or realizing a user interface function, the control is encapsulation of data and methods, and the control can have own properties and methods. The representation of the control may include: buttons, dialog boxes, windows, or the like.

In an optional embodiment of the present application, the interactive content may include: and 3, somatosensory interactive content. The somatosensory interaction can support a user to use natural somatosensory actions (limb actions and/or gestures), such as waving a hand to signal simple postures of head swinging, turning, advancing, retreating, hand lifting, jumping, squatting and the like, so that the content of the display device can be controlled in the air, and new human-computer interaction experience and information input are realized. According to the embodiment of the application, the somatosensory interactive content is displayed under the condition that the first distance information between the user and the display device is suitable for somatosensory interaction, so that the interactivity in the pushing process can be improved, and the user experience is improved.

In an optional embodiment of the present application, the somatosensory interactive content may include: information (such as name or category, introduction, etc.) of at least one content, and somatosensory action information corresponding to at least one content. The somatosensory interactive content can respond to somatosensory motion, and the information of the content and the somatosensory motion information can play roles of prompting and guiding so that a user can trigger required content through the somatosensory motion information. The motion sensing information may include: information of limb movements and/or gestures. Further alternatively, if a somatosensory motion of the user is received, the target content corresponding to the somatosensory motion may be determined and displayed.

In an application example of the application, the somatosensory interactive content may include: a name or category of the content, such that the user selects the content of interest according to the name or category; further, in response to a somatosensory motion of a user, target content corresponding to the somatosensory motion may be determined and displayed, where the target content may be content corresponding to a certain name or content under a certain category.

The embodiment of the application can identify the somatosensory operation of the user through the somatosensory identification device of the somatosensory camera. In one embodiment, the principle of the motion sensing recognition device recognizing the motion sensing action of the user may be: emitting infrared rays to perform three-dimensional positioning on a space; the motion of the user can be tracked through the motion sensor, and the digital skeleton of the user is established according to the data, so that M (M is a natural number, for example, M is 20) parts of the human body can be tracked in real time. Of course, the embodiment of the application does not limit the specific process of the motion sensing recognition device for recognizing the motion sensing action of the user.

In an optional embodiment of the present application, the interactive content may include: and touching the interactive content. Touch interaction is a contact interaction mode. The user can touch the content on the display device through a finger or a stylus pen, so that the touch operation can be realized, the keyboard and mouse operation can be avoided, and the man-machine interaction is more straightforward. Display devices that support touch interaction may include, but are not limited to: a capacitive touch screen, a resistive touch screen, or a surface acoustic wave touch screen, etc. According to the embodiment of the application, under the condition that the first distance information between the user and the display device is suitable for touch interaction, the touch interaction content is displayed, the interactivity in the pushing process can be improved, and the user experience is improved.

The touch interaction content may include: information (such as name or category, introduction, etc.) of at least one content. The touch interactive content may respond to a touch event, so that a jump may be made to an interface corresponding to the touch event, that is, a target content corresponding to the touch event may be displayed. The touch events may include, but are not limited to: click events, slide events, etc.

In this embodiment of the application, optionally, the interaction distance condition information may specifically include:

presetting a distance value range; and/or

Monitoring to obtain user image information; and/or

And monitoring the obtained user image information to accord with preset conditions.

In this embodiment of the application, optionally, the processing device 103 determines the shortest target distance information from the first distance information of the multiple users, and determines the target interactive content according to the target distance information and the interaction distance condition information. The embodiment of the application can meet the interaction requirement of the user closest to the display device.

In this embodiment of the application, optionally, the processing device 103 may send, in response to a trigger operation of the user on the target interactive content, target content corresponding to the trigger operation to the display device 101, so that the display device 101 displays the target content; the target content may specifically include: next level interactive content, or non-interactive content.

In the embodiment of the application, the ith (i is a natural number) level interactive content can correspondingly enter the ith level interface after human-computer interaction. The primary interactive content can correspondingly enter a first-level interface after the human-computer interaction, and the secondary interactive content can correspondingly enter a second-level interface after the human-computer interaction, and the like. Wherein the secondary interactive content can be linked to the primary interactive content. For example, in the case of a touch interaction, a jump may be made from the primary interactive contents to the secondary interactive contents in response to a click operation by the user, or the primary interactive contents may be returned from the secondary interactive contents in response to a return operation by the user.

The user may jump to non-interactive content by triggering the i-th level of interactive content. For example, the user may jump to the non-interactive content by triggering the name of the non-interactive content corresponding to the i-th level interactive content.

In this embodiment of the application, optionally, within a preset time period after receiving a last triggering operation of the first user on the target interactive content, the display device 101 continuously displays the target content corresponding to the last triggering operation.

In practical applications, the trigger operation of the first user may correspond to a receiving time, and the latest trigger operation may refer to a trigger operation with the latest receiving time. It should be noted that the last trigger operation may be changed according to the trigger operation of the first user. In the case where the last trigger operation has changed, the preset time period is also changed accordingly.

After the processing device 103 sends the target content to the display device 101 within the preset time period after receiving the last trigger operation of the first user on the target interactive content, the processing device may not send the content other than the target content to the display device 101, that is, the content displayed by the display device 101 is not changed within the preset time period. According to the embodiment of the application, the influence of other users on the content displayed by the display device can be reduced in the interaction process of the first user, and the interaction experience of the first user is improved.

Within a preset time period after receiving the last trigger operation of the first user on the target interactive content, if the second distance information between the second user and the display device corresponds to the second interactive content, the processing device 103 may not send the second interactive content to the display device 101, so as to reduce the influence of the second user on the target content of the first user. Wherein the first user and the second user may refer to different arbitrary users.

In this embodiment of the application, optionally, the first distance information may further correspond to non-interactive content, and in this case, the processing device 103 may send the non-interactive content to the display device 101, so that the display device 101 displays the non-interactive content.

Method embodiment one

Referring to fig. 2, a flowchart illustrating steps of a first embodiment of a data processing method according to the present application is shown, which may specifically include the following steps:

step 201, providing a plurality of interactive contents, wherein the interactive contents can respectively correspond to interactive distance condition information;

step 202, determining first distance information between a user and a display device;

step 203, determining target interactive content according to the first distance information and the interactive distance condition information;

and step 204, controlling the display device to display the target interactive content.

At least one step included in the method of the embodiment of the present application may be executed by a server and/or a client, and the embodiment of the present application does not limit a specific execution subject corresponding to the step. The server and the client are located in a wired or wireless network, and data interaction is carried out between the server and the client through the wired or wireless network.

In step 201, a server may provide a variety of interactive contents. The interactive contents may be provided by an operator, and specifically, at least one interactive content input by the operator may be received. The server can issue the various interactive contents to the client so that the client can store the various interactive contents.

The interaction distance condition information may characterize a distance suitable for human-computer interaction. For one kind of interactive content, the interaction distance condition information corresponding to the kind of interactive content may characterize a distance suitable for an interaction corresponding to the kind of interactive content.

According to the embodiment of the application, the interactive content corresponding to the interaction distance condition information is displayed under the condition that the first distance information between the user and the display device is suitable for man-machine interaction, so that the interactivity in the pushing process can be improved, and the user experience is improved.

A person skilled in the art can determine the interaction distance condition information according to actual application requirements, so that the interaction content corresponding to the interaction distance condition information is displayed under the condition that the distance information is suitable for human-computer interaction.

In an optional embodiment of the present application, the interaction distance condition information may include: the first interaction distance condition information, and the interaction content corresponding to the first interaction distance condition information may include: and 3, somatosensory interactive content. The first interaction distance condition information may represent a distance suitable for somatosensory interaction.

In another optional embodiment of the present application, the interaction distance condition information may include: the second interaction distance condition information, where the interaction content corresponding to the second interaction distance condition information may include: and touching the interactive content. The second interaction distance condition information may characterize a distance suitable for a touch interaction.

In practical application, the distance suitable for somatosensory interaction is usually greater than the distance suitable for touch interaction, and therefore, the distance corresponding to the first interaction distance condition information is usually greater than the distance corresponding to the second interaction distance condition information.

The embodiment of the application can provide the following technical scheme of interaction distance condition information:

technical solution 1

In technical solution 1, the interaction distance condition information may specifically include: a range of distance values is preset.

The range of the preset distance value can be determined by those skilled in the art according to the actual application requirements. The determination of the preset distance value range may include: the environment information corresponding to the display device and/or the detection condition of the distance information detection device.

In an optional embodiment of the present application, the distance information detecting device may be used to perform a detection test under the environment information corresponding to the display device, so as to obtain the preset distance value range.

Optionally, the preset distance value range may include: the first preset distance value range may correspond to the first interaction distance condition information, and may be a first distance threshold to a second distance threshold, where the second distance threshold may be greater than the first distance threshold.

Optionally, the preset distance value range may include: a second preset distance value range, where the second preset distance value range may correspond to the second interaction distance condition information, and the second preset distance value range may be a third distance threshold to a first distance threshold, and the first distance threshold may be greater than the third distance threshold.

In an application example of the present application, assuming that the size of the display device is 1.2 × 1.8 meters, referring to table 1, an illustration of an upper boundary and a lower boundary corresponding to a preset distance value range of an embodiment of the present application is shown. It is understood that the upper boundary and the lower boundary shown in table 1 are only exemplary, and actually, a person skilled in the art may determine the upper boundary and the lower boundary corresponding to the preset distance value range according to the environment information corresponding to the display device and/or the detection condition of the distance information detection device. It is understood that the above 1.2 × 1.8 meters is only an example of the size of the display device, and in fact, a person skilled in the art may determine the size of the display device according to the actual application requirement, and the embodiment of the present application does not impose a limitation on the specific size of the display device.

TABLE 1

Preset range of distance values	Upper boundary	Lower boundary
			First predetermined range of distance values	5-7 m	2 m
Second predetermined range of distance values	2 m	0m

Technical solution 2

In technical solution 2, the interaction distance condition information may specifically include: and monitoring to obtain user image information.

In the embodiment of the application, the user image information can be monitored through the camera, and the position of the camera is relatively fixed, so that whether the first distance information between the user and the display device is suitable for man-machine interaction or not can be judged according to whether the user image information is monitored or not; in particular, in case of monitoring resulting user image information, it may be determined that first distance information between the user and the display device is suitable for human-computer interaction.

In an optional embodiment of the present application, after the user image information is obtained through the preliminary monitoring, the distance information may be considered to be in accordance with the first interaction distance condition information. Specifically, the user image information is not monitored at the previous time, and the user image information is monitored at the current time, so that the distance information can be considered to be in accordance with the first interaction distance condition information.

Technical solution 3

In technical scheme 3, the interaction distance condition information may specifically include: and monitoring the obtained user image information to accord with preset conditions. Specifically, the limb information and/or the face range of the user in the user image information may be determined according to the monitored user image information.

Optionally, the first interaction distance condition information may include: the limb information of the user in the user image information is first limb information. The first limb information may include a relatively complete limb, and in this case, the user may be considered to be far away from the display device. For example, the first limb information may include: upper limbs (forearm, upper arm, hand), and/or lower limbs (thigh, calf, foot, meniscus).

Optionally, the second interaction distance condition information may include: the limb information of the user in the user image information is second limb information, and the size corresponding to the second limb information meets the size condition. The second limb information may include an incomplete limb, in which case, if the size of the limb is larger (e.g., thicker), the user may be considered to be closer to the display device. For example, the second limb information includes: incomplete upper limbs, etc.

The interaction distance condition information is described in detail through technical solutions 1 to 3, and it can be understood that a person skilled in the art may adopt any one or a combination of technical solutions 1 to 3 according to an actual application requirement, or may also adopt other technical solutions according to an actual application requirement, and the embodiment of the present application does not limit specific interaction distance condition information.

In step 202, the first distance information is used to characterize a distance between the user and the display device. The first distance information may directly or indirectly characterize a distance between the user and the display device.

According to an embodiment, the first distance information may be a distance value. According to another embodiment, the first distance information may be a distance parameter, and the distance value may be determined according to the distance parameter. According to yet another embodiment, the first distance information may include: user image information. The user image information can be monitored through the camera, and the distance corresponding to the user image information can be determined according to whether the user image information is obtained through monitoring or whether the user image information obtained through monitoring meets preset conditions or not due to the fact that the position of the camera is relatively fixed.

In step 203, the target interactive content may be determined according to the first distance information and the interaction distance condition information. Optionally, the first distance information may be matched with interaction distance condition information corresponding to the target interaction content. For example, the first distance information may be within a preset distance range corresponding to the target interactive content. As another example, the first distance information may include user image information. For another example, the user image information corresponding to the first distance information conforms to the preset condition corresponding to the target interactive content.

In an optional embodiment of the present application, step 203 may specifically include: and determining target interaction distance condition information matched with the first distance information, and determining target interaction content according to the target interaction distance condition information. The first distance information and the interaction distance condition information may be matched to obtain target interaction distance condition information matched with the first distance information. For example, if the target interaction distance condition information matched with the first distance information is the first interaction distance condition information, the target interaction content may be somatosensory interaction content. In another example, if the target interaction distance condition information matched with the first distance information is the second interaction distance condition information, the target interaction content may be touch interaction content.

Step 204 may send the target interactive content to a display device, so that the display device displays the target interactive content.

In an optional embodiment of the present application, step 204 may specifically include: and under the condition that the first distance information is matched with the first interaction distance condition information, controlling the display device to display the somatosensory interaction content. The first interaction distance condition information can represent a distance suitable for somatosensory interaction, such as a distance between 2 meters and 5 meters, and in this case, somatosensory interaction content is displayed, so that the user can be supported to perform somatosensory interaction with the machine, and the user can input feedback of the user or select interested content through the somatosensory interaction, and further the interactivity of the user can be improved.

In an optional embodiment of the present application, step 204 may specifically include: and controlling the display device to display the touch interactive content under the condition that the first distance information accords with the second interactive distance condition information. The second interaction distance condition information may represent a distance suitable for touch interaction, such as a distance between 0 meter and 2 meters, in this case, the touch interaction content is displayed, and the touch interaction between the user and the machine may be supported, so that the feedback of the user is input or the interested content is selected through the touch interaction, and further, the interactivity of the user may be improved.

In an optional embodiment of the present application, the target interactive content may be provided through an APP. For example, somatosensory interactive content can be provided through a somatosensory interactive APP. As another example, the touch interaction content may be provided through a touch interaction APP.

In an optional embodiment of the present application, the method of the embodiment of the present application may further include: and controlling the display device to display non-interactive content under the condition that the first distance information is matched with the non-interactive distance condition information. The non-interactive distance condition information may represent a distance suitable for non-interaction, such as a distance beyond 5 meters to 7 meters, in which case, non-interactive content may be displayed, and the non-interactive content may not respond to the interactive event, where the non-interactive content may include: text, pictures, audio, video, and the like.

It should be noted that, at least one user may move in a space corresponding to the display device, in this case, the first distance information between the user and the display device may be changed, and the embodiment of the present application may change the content displayed by the display device according to the change of the first distance information. For example, in the first time period, the first distance information corresponding to the user a is matched with the non-interactive distance condition information, and the non-interactive content is displayed on the display device. In the second time period, if the first distance information corresponding to the user a is matched with the first interaction distance condition information, the content displayed by the display device can be switched from the non-interactive content to the somatosensory interactive content. Further, in a third time period, if the first distance information corresponding to the user a is matched with the second interaction distance condition information, the content displayed by the display device may be switched from the somatosensory interactive content to the touch interactive content. For the same user, he can enjoy a content switching experience matching the first distance information.

In summary, the data processing method according to the embodiment of the present application pushes the target interactive content adapted to the first distance information to the user according to the first distance information between the user and the display device. The target interactive content can be used for man-machine interaction, and the interaction distance condition information corresponding to the target interactive content can represent the distance suitable for man-machine interaction corresponding to the target interactive content, so that the target interactive content corresponding to the interaction distance condition information can be displayed under the condition that the first distance information between the user and the display device is suitable for man-machine interaction corresponding to the interaction distance condition information, interactivity in the pushing process can be improved, and user experience is improved.

In addition, the embodiment of the application enables the user to select and view the interested content through the interactive content, so that the conversion effect corresponding to the interested content can be improved, and the pushing effect can be further improved.

Method embodiment two

Referring to fig. 3, a flowchart illustrating steps of a second embodiment of the data processing method of the present application is shown, which may specifically include the following steps:

step 301, providing a plurality of interactive contents, wherein the interactive contents can respectively correspond to interactive distance condition information;

step 302, determining first distance information between a user and a display device;

step 303, determining target interactive content according to the first distance information and the interactive distance condition information;

and step 304, controlling the display device to display the target interactive content.

With respect to the first embodiment of the method shown in fig. 2, the method of this embodiment may further include:

step 305, in response to a trigger operation of the user on the target interactive content, controlling the display device to display target content corresponding to the trigger operation, where the target content may specifically include: next level interactive content, or non-interactive content.

The method and the device for displaying the target interactive content can receive the trigger operation of the user on the target interactive content on the basis of displaying the target interactive content on the display device. For the somatosensory interactive content, the trigger operation can be a somatosensory action; or, for the touch interactive content, the trigger operation may be a touch operation.

The embodiment of the application may respond to the trigger operation, and specifically, may control the display device to display the target content corresponding to the trigger operation. The target content can be the next-level interactive content, so that the user can continue to interact with the next-level interactive content. Alternatively, the target content may be non-interactive content, so that the user can view interesting non-interactive content.

In an optional embodiment of the present application, the method may further include: and controlling the display device to continuously display the target content corresponding to the latest trigger operation within a preset time period after the latest trigger operation of the first user on the target interactive content is received.

The first user can refer to any user, and in order to improve the interaction experience of the first user in the interaction process of the first user, the influence of other users on the content displayed by the display device is reduced; specifically, the target content corresponding to the latest trigger operation is continuously displayed on the display device within a preset time period after the latest trigger operation of the first user.

The starting time of the preset time period may be the receiving time of the last triggering operation, and the time length of the preset time period may be determined by those skilled in the art according to the actual application requirements, for example, the time length may be 30 seconds, 1 minute, 2 minutes, and the like, and the longer the time length is, the less influence of other users on the content displayed by the display device is.

According to the embodiment of the application, in the preset time period after the last triggering operation of the first user, if the second distance information corresponding to the second user is matched with the interaction distance condition information, the second interaction content may not be displayed if the second distance information between the second user and the display device corresponds to the second interaction content, and therefore, the interaction experience of the first user can be improved.

In an optional embodiment of the present application, the method may further include: and controlling the display device to continuously display the target content corresponding to the latest triggering operation if first distance information between the first user and the display device is matched with interaction distance condition information within a preset time period after the latest triggering operation of the first user on the target interaction content is received. Under the condition that the time exceeds the preset time period, if the first distance information between the first user and the display device is still matched with the interaction distance condition information, the interaction requirement of the first user is still met, that is, the interaction requirement of the first user can be met by reducing the influence of other users on the content displayed by the display device.

In summary, in the data processing method according to the embodiment of the present application, in response to a trigger operation of a user on an interactive content, a target content corresponding to the trigger operation is displayed on a display device, where the target content may be a content that the user is interested in, or an entry of the content that the user is interested in may be included in the target content; therefore, the method and the device for pushing the content can enable the user to select and view the interested content through interaction, so that the conversion effect corresponding to the interested content can be improved, and the pushing effect can be further improved.

Method embodiment three

Referring to fig. 4, a flowchart illustrating steps of a third embodiment of the data processing method in the present application is shown, which may specifically include the following steps:

step 401, providing a plurality of interactive contents, wherein the interactive contents can respectively correspond to interactive distance condition information;

step 402, determining first distance information between a user and a display device;

step 403, determining shortest target distance information from the first distance information of the plurality of users;

step 404, determining target interactive content according to the target distance information and the interactive distance condition information;

step 405, controlling the display device to display the target interactive content.

According to the embodiment of the application, the shortest target distance information can be determined from the first distance information of a plurality of users, and the target interactive content corresponding to the interactive distance condition information corresponding to the shortest target distance information is displayed on the display device, so that the interactive requirement of the user closest to the display device can be met.

In an application example of the application, distance information of a plurality of users is matched with interaction distance condition information, and it is assumed that the distance information of a first group of users is matched with first interaction distance condition information and the distance information of a second group of users is matched with second interaction distance condition information; because the distance corresponding to the second interaction distance condition information is shorter than the distance corresponding to the first interaction distance condition information, the touch interaction content corresponding to the second interaction distance condition information can be displayed on the display device, and therefore the interaction requirements of the second group of users can be met.

Method example four

In order to make the embodiments of the present application better understood by those skilled in the art, the embodiments of the present application are described herein by a specific example, which involves disposing N distance information detecting devices on the upper portion and/or the front portion and/or the side portion of the display device, for example, the distance information detecting devices may be radar probes, the N radar probes may be respectively coupled with the processing device, N is a natural number, for example, N is 4, and the like.

Referring to fig. 5, a flowchart illustrating a fourth step of the data processing method according to the embodiment of the present application is shown, which may specifically include the following steps:

step 501, establishing a mapping relation between distance information and distance condition information;

optionally, the interaction distance condition information may include: a range of distance values is preset. Referring to table 2, an illustration of upper and lower boundaries corresponding to a preset range of distance values in the embodiment of the present application is shown. The first preset distance value range corresponds to a first interaction distance condition, the second preset distance value range corresponds to a second interaction distance condition, and the third preset distance value range corresponds to a non-interaction distance condition.

TABLE 2

Preset range of distance values	Upper boundary	Lower boundary
			First predetermined range of distance values	5-7 m	2 m
Second predetermined range of distance values	2 m	0m
			Third predetermined range of distance values	Is free of	7 m

Step 502, establishing a mapping relation between a distance parameter and distance information according to the distance parameter of a distance information detection device;

step 503, adding a label corresponding to the distance condition information to the content material according to the mapping relationship between the content material and the distance condition information;

the server may provide a variety of content material, which may originate from the operator or be customized by the operator.

Referring to table 3, an illustration of a mapping relationship between content material and an interaction distance condition according to an embodiment of the present application is shown.

TABLE 3

Step 504, receiving real-time distance parameters sent by the distance information detection device;

step 505, determining first distance information corresponding to the real-time distance parameter according to a mapping relation between the distance parameter and the distance information;

step 506, determining target distance condition information corresponding to the first distance information according to a mapping relation between the distance information and the distance condition;

step 507, determining a target content material corresponding to the target distance condition information according to the label of the content material;

and step 508, controlling the display device to display the target content material.

In summary, the data processing method according to the embodiment of the present application pushes the content material adapted to the distance information to the user according to the first distance information between the user and the display device. Specifically, in the case that the first distance information between the user and the display device is not suitable for interaction, pushing the non-interactive content material to the user so that the user views the non-interactive content material; or, under the condition that the first distance information between the user and the display device is suitable for somatosensory interaction, pushing somatosensory interaction content materials to the user so that the user feeds back or obtains interested content to the machine through the somatosensory interaction; or, in the case that the first distance information between the user and the display device is suitable for touch interaction, pushing the touch interaction content material to the user so that the user feeds back or obtains the content of interest to the machine through the touch interaction. For the same user, the user can enjoy the content switching experience matched with the distance information, the interaction probability of the user is improved, and the user experience can be further improved.

Referring to fig. 6, a schematic diagram of displaying content based on first distance information between a user and a display device according to an embodiment of the present application is shown, where in a case where the first distance information is within a third preset distance value range, non-interactive content such as pictures, texts, audio, video, and the like may be displayed, so that the user views the non-interactive content at a long distance; or, in the case that the first distance information is within the first preset distance value range, the somatosensory interactive content may be displayed, so that the user obtains the content of interest through somatosensory interaction; alternatively, in a case where the first distance information is within a second preset distance value range, touch interaction content may be displayed so that the user obtains content of interest through touch interaction.

It is noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the embodiments are not limited by the described order of acts, as some blocks may occur in other orders or concurrently depending on the embodiments. Further, those skilled in the art will also appreciate that the embodiments described in the specification are presently preferred and that no particular act is required of the embodiments of the application.

The embodiment of the application also provides a data processing device.

Referring to fig. 7, a block diagram of a data processing apparatus according to an embodiment of the present application is shown, which may specifically include the following modules:

an interactive content providing module 701, configured to provide multiple types of interactive content, where the multiple types of interactive content may respectively correspond to interactive distance condition information;

a distance information determining module 702 for determining first distance information between a user and a display device;

a target interactive content determining module 703, configured to determine target interactive content according to the first distance information and the interaction distance condition information; and

a first display control module 704, configured to control the display device to display the target interactive content.

Optionally, the interaction distance condition information may include: the first interaction distance condition information, and the interaction content corresponding to the first interaction distance condition information may include: and 3, somatosensory interactive content.

Optionally, the interaction distance condition information may include: the second interaction distance condition information, where the interaction content corresponding to the second interaction distance condition information may include: and touching the interactive content.

Optionally, the first distance information is matched with interaction distance condition information corresponding to the target interaction content.

Optionally, the interaction distance condition information may specifically include:

presetting a distance value range; and/or

Monitoring to obtain user image information; and/or

Optionally, the target interactive content determining module 703 may include:

the target distance information determining submodule is used for determining the shortest target distance information from the first distance information of the plurality of users;

and the target interactive content determining submodule is used for determining the target interactive content according to the target distance information and the interactive distance condition information.

Optionally, the apparatus may further include:

the second display control module is used for responding to the trigger operation of the user on the target interactive content, and controlling the display device to display the target content corresponding to the trigger operation, wherein the target content comprises: next level interactive content, or non-interactive content.

Optionally, the apparatus may further include:

and the third display control module is used for controlling the display device to continuously display the target content corresponding to the latest trigger operation within a preset time period after the latest trigger operation of the first user on the target interactive content is received.

In summary, the data processing apparatus of the embodiment of the present application pushes the target interactive content adapted to the first distance information to the user according to the first distance information between the user and the display apparatus. The target interactive content can be used for man-machine interaction, and the interaction distance condition information corresponding to the target interactive content can represent the distance suitable for man-machine interaction corresponding to the target interactive content, so that the target interactive content corresponding to the interaction distance condition information can be displayed under the condition that the first distance information between the user and the display device is suitable for man-machine interaction corresponding to the interaction distance condition information, interactivity in the pushing process can be improved, and user experience is improved.

For the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and the similar parts should be referred to each other.

Embodiments of the application can be implemented as a system or apparatus employing any suitable hardware and/or software for the desired configuration. Fig. 8 schematically illustrates an example apparatus 1100 that may be used to implement various embodiments described herein.

For one embodiment, fig. 8 illustrates an example apparatus 1100, which apparatus 1100 may comprise: one or more processors 1102, a system control module (chipset) 1104 coupled to at least one of the processors 1102, a system memory 1106 coupled to the system control module 1104, a non-volatile memory (NVM)/storage 1108 coupled to the system control module 1104, one or more input/output devices 1110 coupled to the system control module 1104, and a network interface 1112 coupled to the system control module 1106. The system memory 1106 may include: instructions 1162, the instructions 1162 being executable by the one or more processors 1102.

The processor 1102 may include one or more single-core or multi-core processors, and the processor 1102 may include any combination of general-purpose or special-purpose processors (e.g., graphics processors, application processors, baseband processors, etc.). In some embodiments, the apparatus 1100 is capable of operating as a server, a target device, a wireless device, etc., as described in embodiments herein.

In some embodiments, the apparatus 1100 may include one or more machine-readable media (e.g., system memory 1106 or NVM/storage 1108) having instructions and one or more processors 1102 configured to execute the instructions, in conjunction with the one or more machine-readable media, to implement the modules included in the aforementioned apparatus to perform the actions described in embodiments of the present application.

System control module 1104 for one embodiment may include any suitable interface controller to provide any suitable interface to at least one of processors 1102 and/or any suitable device or component in communication with system control module 1104.

System control module 1104 for one embodiment may include one or more memory controllers to provide an interface to system memory 1106. The memory controller may be a hardware module, a software module, and/or a firmware module.

System memory 1106 for one embodiment may be used to load and store data and/or instructions 1162. For one embodiment, system memory 1106 may include any suitable volatile memory, such as suitable DRAM (dynamic random access memory). In some embodiments, system memory 1106 may include: double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

System control module 1104 for one embodiment may include one or more input/output controllers to provide an interface to NVM/storage 1108 and input/output device(s) 1110.

NVM/storage 1108 for one embodiment may be used to store data and/or instructions 1182. NVM/storage 1108 may include any suitable non-volatile memory (e.g., flash memory, etc.) and/or may include any suitable non-volatile storage device(s), e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives, etc.

NVM/storage 1108 may include storage resources that are physically part of the device on which device 1100 is installed or may be accessible by the device and not necessarily part of the device. For example, NVM/storage 1108 may be accessed over a network via network interface 1112 and/or through input/output devices 1110.

Input/output device(s) 1110 for one embodiment may provide an interface for apparatus 1100 to communicate with any other suitable device, input/output devices 1110 may include communication components, audio components, sensor components, and so forth.

Network interface 1112 of one embodiment may provide an interface for device 1100 to communicate over one or more networks and/or with any other suitable device, and device 1100 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols, such as to access a communication standard-based wireless network, such as WiFi, 2G, or 3G, or a combination thereof.

For one embodiment, at least one of the processors 1102 may be packaged together with logic for one or more controllers (e.g., memory controllers) of the system control module 1104. For one embodiment, at least one of the processors 1102 may be packaged together with logic for one or more controllers of the system control module 1104 to form a System In Package (SiP). For one embodiment, at least one of the processors 1102 may be integrated on the same novelty as the logic of one or more controllers of the system control module 1104. For one embodiment, at least one of the processors 1102 may be integrated on the same chip with logic for one or more controllers of the system control module 1104 to form a system on a chip (SoC).

In various embodiments, the apparatus 1100 may include, but is not limited to: a computing device such as a desktop computing device or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, the apparatus 1100 may have more or fewer components and/or different architectures. For example, in some embodiments, device 1100 may include one or more cameras, keyboards, Liquid Crystal Display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, Application Specific Integrated Circuits (ASICs), and speakers.

Wherein, if the display includes a touch panel, the display screen may be implemented as a touch screen display to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.

The present application also provides a non-transitory readable storage medium, where one or more modules (programs) are stored in the storage medium, and when the one or more modules are applied to an apparatus, the apparatus may be caused to execute instructions (instructions) of methods in the present application.

Provided in one example is an apparatus comprising: one or more processors; and, instructions in one or more machine-readable media stored thereon, which when executed by the one or more processors, cause the apparatus to perform a method as in embodiments of the present application, which may include: the method shown in fig. 2 or fig. 3 or fig. 4 or fig. 5 or fig. 6.

One or more machine-readable media are also provided in one example, having instructions stored thereon, which when executed by one or more processors, cause an apparatus to perform a method as in embodiments of the application, which may include: the method shown in fig. 2 or fig. 3 or fig. 4 or fig. 5 or fig. 6.

The data processing method, the data processing apparatus and the apparatus provided by the present application are introduced in detail above, and specific examples are applied herein to illustrate the principles and embodiments of the present application, and the descriptions of the above embodiments are only used to help understand the method and the core ideas of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. A data processing method, comprising:

providing a plurality of interactive contents, wherein the interactive contents respectively correspond to interactive distance condition information;

determining first distance information between a user and a display device;

determining target interactive content according to the first distance information and the interactive distance condition information;

and controlling the display device to display the target interactive content.

2. The method according to claim 1, wherein the interaction distance condition information comprises: the interactive content corresponding to the first interaction distance condition information comprises: and 3, somatosensory interactive content.

3. The method according to claim 1, wherein the interaction distance condition information comprises: second interaction distance condition information, wherein the interaction content corresponding to the second interaction distance condition information comprises: and touching the interactive content.

4. The method according to any one of claims 1 to 3, wherein the first distance information matches interaction distance condition information corresponding to the target interaction content.

5. The method according to any one of claims 1 to 3, wherein the interaction distance condition information includes:

presetting a distance value range; and/or

Monitoring to obtain user image information; and/or

6. The method according to any one of claims 1 to 3, wherein the determining target interactive content according to the first distance information and the interaction distance condition information comprises:

determining shortest target distance information from first distance information of a plurality of users;

and determining target interactive content according to the target distance information and the interactive distance condition information.

7. The method according to any one of claims 1 to 3, further comprising:

responding to a trigger operation of a user on the target interactive content, and controlling the display device to display target content corresponding to the trigger operation, wherein the target content comprises: next level interactive content, or non-interactive content.

8. The method of claim 7, further comprising:

and controlling the display device to continuously display the target content corresponding to the latest trigger operation within a preset time period after the latest trigger operation of the first user on the target interactive content is received.

9. A data processing system, comprising: the device comprises a display device, a distance information detection device and a processing device;

10. The system according to claim 9, wherein the interaction distance condition information includes: the interactive content corresponding to the first interaction distance condition information comprises: and 3, somatosensory interactive content.

11. The system according to claim 9, wherein the interaction distance condition information includes: second interaction distance condition information, wherein the interaction content corresponding to the second interaction distance condition information comprises: and touching the interactive content.

12. The system according to any one of claims 9 to 11, wherein the first distance information matches interaction distance condition information corresponding to the target interaction content.

13. The system according to any one of claims 9 to 11, wherein the interaction distance condition information includes:

presetting a distance value range; and/or

Monitoring to obtain user image information; and/or

14. The system according to any one of claims 9 to 11, wherein the processing device determines shortest target distance information from the first distance information of a plurality of users, and determines the target interactive content according to the target distance information and the interactive distance condition information.

15. The system according to any one of claims 9 to 11, wherein the processing device, in response to a trigger operation of a user on the target interactive content, sends target content corresponding to the trigger operation to the display device to cause the display device to display the target content; the target content includes: next level interactive content, or non-interactive content.

16. The apparatus according to claim 15, wherein the display apparatus continues to display the target content corresponding to the latest triggering operation within a preset time period after receiving the latest triggering operation of the first user on the target interactive content.

17. A data processing apparatus, comprising:

18. The apparatus of claim 17, wherein the interaction distance condition information comprises: the interactive content corresponding to the first interaction distance condition information comprises: and 3, somatosensory interactive content.

19. The apparatus of claim 17, wherein the interaction distance condition information comprises: second interaction distance condition information, wherein the interaction content corresponding to the second interaction distance condition information comprises: and touching the interactive content.

20. The apparatus according to any one of claims 17 to 19, wherein the interaction distance condition information comprises:

presetting a distance value range; and/or

Monitoring to obtain user image information; and/or

21. An apparatus, comprising:

one or more processors; and

one or more machine-readable media having instructions stored thereon that, when executed by the one or more processors, cause the apparatus to perform the method of one or more of claims 1-8.

22. One or more machine-readable media having instructions stored thereon, which when executed by one or more processors, cause an apparatus to perform the method recited by one or more of claims 1-8.