CN110856159B - Method, device and storage medium for determining family circle members - Google Patents
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Abstract
The embodiment of the invention provides a method for determining family members, which comprises the following steps: acquiring the residence time of each user terminal in each base station in a preset time period, and determining the similarity between any two user terminals according to the residence time and a preset similarity algorithm; and if the similarity is judged to be larger than the initial threshold value and the conversation information between the two user terminals meets the preset condition, determining that the two user terminals belong to the same family circle member. The embodiment of the invention also provides a device, equipment and a non-transitory readable storage medium for determining family circle members, which are used for realizing the method. The invention can accurately identify which user terminals belong to the same family circle.
Description
Technical Field
The embodiment of the invention relates to the technical field of communication, in particular to a method, a device and a storage medium for determining family circle members.
Background
As the personal mobile communication market saturates, operators move the goal to the home market. Under the background that the internet of things is rising day by day, an 'intelligent home' becomes a 'blue sea' of a newly added market of a communication operator, while the home broadband access is undoubtedly a throat leading to the 'intelligent home', the speaking right of the home market is mastered by mastering the 'last kilometer' leading to the home, and the initiative right of the future communication market is mastered in the long term.
In order to improve the accuracy of marketing target users, marketing is carried out on the basis of strategies used in the industry at present and on the basis of a whole number of users, a family circle is not introduced, and marketing is carried out on 'key people' in the family circle. Therefore, the marketing cost is reduced, and the marketing accuracy is improved. In actual engineering application, a target user of marketing is only screened in terms of business and is not screened in terms of family relation, so that the marketing target data volume is huge, and the marketing cost is increased. Therefore, finding an accurate positioning method for the family members of the user and developing accurate marketing on the basis becomes a problem of wide attention in the industry.
Disclosure of Invention
In view of the foregoing problems in the prior art, embodiments of the present invention provide a method, an apparatus, and a storage medium for determining a family circle member.
According to a first aspect of the embodiments of the present invention, there is provided a method for determining family circle members, including: acquiring the residence time of each user terminal in each base station in a preset time period, and determining the similarity between any two user terminals according to the residence time and a preset similarity algorithm; and if the similarity is judged to be larger than the initial threshold value and the call information between the two user terminals meets the preset condition, determining that the two user terminals belong to the same family circle member.
According to a second aspect of the embodiments of the present invention, there is provided an apparatus for determining a family circle member, including:
a residence time obtaining module, configured to obtain residence time of each user terminal in each base station within a preset time period; the similarity calculation module is used for determining the similarity between any two user terminals according to the residence time and a preset similarity calculation method; and the family circle member determining module is used for determining that the two user terminals belong to the same family circle member if the family circle member determining module judges that the similarity is greater than an initial threshold value and the conversation information between the two user terminals meets a preset condition.
According to a third aspect of embodiments of the present invention, there is provided an apparatus for determining a family circle member, including:
at least one processor; and
at least one memory communicatively coupled to the processor, wherein:
the memory stores program instructions executable by the processor to perform a method of determining membership in a family circle as provided by any of the various possible implementations of the first aspect.
According to a fourth aspect of embodiments of the present invention, there is provided a non-transitory computer readable storage medium storing computer instructions for causing a computer to perform a method of determining family circle members as provided by any one of the various possible implementations of the first aspect.
The embodiment of the invention provides a method, a device and a storage medium for determining family circle members, which can accurately identify which user terminals belong to members of the same family circle by judging the similarity between the family user terminal and the conventional user terminal in a specific time period and combining the information of the interaction circle of the family user terminal.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is an overall flowchart of a method of determining family circle members in a first embodiment of the present invention;
fig. 2 is an overall flowchart of a method of determining family members in a second embodiment of the present invention;
FIG. 3 is a schematic diagram of the hardware device of the embodiment of the present invention;
fig. 4 is a schematic view of an apparatus in an embodiment of the invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Currently, the marketing strategy used in the industry is also full-user marketing, and only the marketing target user is screened in the aspect of business and is not screened in the aspect of family relationship, so that the marketing target data volume is huge, and the marketing efficiency is reduced. In order to improve the accuracy of marketing target users, the concept of family circle marketing needs to be introduced. On the basis, marketing is further performed for 'key people' in the family circle, marketing cost can be reduced, and marketing success rate is improved. In order to achieve the technical idea, embodiments of the present invention provide a method, an apparatus, and a storage medium for determining family circle members. Referring to fig. 1 in detail, fig. 1 is an overall flowchart of a method for determining family members in a first embodiment of the present invention, including:
s101: and acquiring the residence time of each user terminal in each base station in a preset time period, and determining the similarity between any two user terminals according to the residence time and a preset similarity algorithm. Specifically, the residence time is substituted into the preset similarity algorithm, and the similarity between any two user terminals is calculated. The preset time period comprises the following steps: the time period from the night zero point to six morning (00:00-06:00, which may be from any time point to 06:00, for example, from any one of the five time points of 01:00, 02:00, 03:00, 04:00, and 05:00 to 06: 00).
The preset similarity algorithm is important for obtaining the similarity between two user terminals, and the specific details of the similarity algorithm should be set forth to facilitate the reader to understand the technical scheme of the present invention. The preset similarity algorithm includes:
wherein j represents the jth user terminal, k represents the kth user terminal, r jk Representing the similarity between the jth user terminal and the kth user terminal, n representing the number of base stations, i representing the ith base station, t ji Indicating the residence time of the jth user terminal in the ith base station, t ki Indicating that the k user terminal is at the ith baseThe length of the stay in the station. The similarity between the user terminals can be obtained by substituting the residence time of the user terminal in each base station into the formula (1).
S102: and if the similarity is judged to be larger than the initial threshold value and the call information between the two user terminals meets the preset condition, determining that the two user terminals belong to the same family circle member. The preset conditions include: the mutual call times of the two user terminals exceed the call time threshold (in another embodiment, the call time threshold includes 2 times).
In S102, resetting a duration greater than zero in the durations of the base station residences of the two arbitrary user terminals to 1; correspondingly, the expression of the initial threshold value comprises:
wherein, p represents the number of time durations equal to 1 in the time duration of a user terminal residing in the base station; q represents the number of time durations equal to 1 in the time duration of the other user terminal residing in the base station. Combined with S101, r jk It should be greater than equation (2) to satisfy the condition that the similarity is greater than the initial threshold.
On the basis of the first embodiment, the second embodiment of the present invention further refines the technical solution, so that the overall solution is more complete, and the reader can more carefully understand the technical solution of the present invention. Specifically, referring to fig. 2, fig. 2 is an overall flowchart of a method for determining family members in a second embodiment of the present invention, including:
s201: numbering all base stations, and numbering as: s ═ S 1 ,…,s i ,…,s n )，
i is 1,2, …, n represents the number of base stations, s i Indicates the ith base station number.
S202: and acquiring the resident time length of the home user terminal in each base station and the resident time length of the conventional user terminal in each base station in a preset time period. Specifically, the preset time period includes: from night to morningSix points (00:00-06:00, which can be any time in the time period to 06:00, such as any time in the five time periods of 01:00, 02:00, 03:00, 04:00, 05:00 to 06: 00), the family user terminal (indicated by j) is numbered s i Is recorded as the residence time in the base station
The regular user terminal (denoted by k) is numbered s i Is recorded as the residence time in the base station
S203: and taking the resident time of the home user terminal in each base station as an element to form a resident time vector of the home user terminal. In particular, as shown in the figure,
in another embodiment, the elements of the home user terminal resident duration vector larger than zero are reset to 1. In particular, if
The component is reset to 1 and is still set to 0 otherwise. Namely, the resident time length vector of the home user terminal is normalized.
S204: and taking the resident time length of the conventional user terminal in each base station as an element to form a resident time length vector of the conventional user terminal. In particular, as shown in the figure,
in another embodiment, elements greater than zero in the regular user terminal dwell duration vector are reset to 1. In particular, if
The component is reset to 1 and otherwise is still set to 0. Namely, the conventional user terminal residence time vector is normalized.
S205: and calculating the similarity between the home user terminal and the conventional user terminal by adopting a similarity calculation algorithm according to the home user terminal residence time vector and the conventional user terminal residence time vector (in another embodiment, the home user terminal residence time vector and the conventional user terminal residence time vector after normalization in S203 and S204 are adopted). The similarity meter algorithm comprises the following steps:
in the formula (1.1), j denotes a home subscriber terminal, k denotes a regular subscriber terminal, r jk Represents the similarity between the home user terminal and the regular user terminal, n represents the number of base stations (same as the meaning of n in S201), S i Indicating the number to the ith base station,
number s indicating the home subscriber terminal is present i The length of the dwell time in the base station of (c),
number s indicating a regular subscriber terminal i The time duration of the camping in the base station.
S206: and if the similarity is larger than an initial threshold value, judging that the conventional user terminal is a suspected family member. The initial threshold values include:
in the equation (2.1), p represents the number of elements in the home user terminal residence time vector after the element is reset (in another embodiment, the home user terminal residence time vector normalized in S203), which is equal to 1, and q represents the number of elements in the regular user terminal residence time vector after the element is reset (in another embodiment, the regular user terminal residence time vector normalized in S204), which is equal to 1. As can be seen, the similarity greater than the initial threshold can be expressed as:
in the formula (3), r jk I.e. the similarity between the home ue and the regular ue in S205. As shown in equation (3), the number of base stations where the home UE and the regular UE camp at night must be greater than 1/3 (i.e., r jk >2/3)。
S207: if the suspected family member is contained in the information of the circle of contact of the family user terminal, and the number of times of active call between the suspected family member and the family user terminal exceeds a call number threshold (in another embodiment, the call number threshold includes 2 times, 3 times or 4 times), it is determined that the suspected family member is a family circle member.
S208: and if the frequency or the arpu of the business handling of the family members is the maximum, determining that the family members are family members as family members (namely, in the same family, determining the user terminal with the maximum frequency or the arpu of the business handling as the family members).
An embodiment of the present invention provides an apparatus for determining a family circle member, as shown in fig. 3, the apparatus includes: a processor 301, a memory 302, and a bus 303;
the processor 301 and the memory 302 respectively complete communication with each other through a bus 303; the processor 301 is configured to call program instructions in the memory 302 to perform the method for determining family members provided by the above embodiments, for example, including: acquiring the residence time of each user terminal in each base station in a preset time period, and determining the similarity between any two user terminals according to the residence time and a preset similarity algorithm; and if the similarity is judged to be larger than the initial threshold value and the conversation information between the two user terminals meets the preset condition, determining that the two user terminals belong to the same family circle member.
Embodiments of the present invention further provide a non-transitory computer-readable storage medium storing computer instructions, where the computer instructions cause a computer to execute the method for determining family circle members provided in the corresponding embodiment, for example, the method includes: acquiring the residence time of each user terminal in each base station in a preset time period, and determining the similarity between any two user terminals according to the residence time and a preset similarity algorithm; and if the similarity is judged to be larger than the initial threshold value and the conversation information between the two user terminals meets the preset condition, determining that the two user terminals belong to the same family circle member.
Based on the content of the foregoing embodiment, an embodiment of the present invention further provides an apparatus for determining a member of a family circle, specifically referring to fig. 4, where fig. 4 is a schematic diagram of the apparatus in the embodiment of the present invention, including:
a resident time obtaining module 401, a similarity calculating module 402, a family circle member determining module 403 and a device for determining family circle members 404.
A residence time obtaining module 401, configured to obtain residence time of each user terminal in each base station within a preset time period;
a similarity calculation module 402, configured to determine a similarity between any two user terminals according to the residence time and a preset similarity algorithm;
and a family circle member determining module 403, determining that the two user terminals belong to the same family circle member if the family circle member determining module 403 judges that the similarity is greater than the initial threshold and the communication information between the two user terminals meets a preset condition.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one position, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods according to the various embodiments or some parts of the embodiments.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, and not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (6)
1. A method of determining members of a family circle, comprising:
acquiring the residence time of each user terminal in each base station in a preset time period, and determining the similarity between any two user terminals according to the residence time and a preset similarity algorithm;
if the similarity is judged to be larger than the initial threshold value and the conversation information between the two user terminals meets the preset condition, determining that the two user terminals belong to the same family circle member;
resetting the time length which is greater than zero in the time lengths of the resident base stations of any two user terminals to be 1; accordingly, the expression for the initial threshold includes:
wherein, p represents the number of time durations equal to 1 in the time duration of a user terminal residing in the base station; q represents the number of the time lengths equal to 1 in the time length of the other user terminal residing in the base station;
the preset conditions include:
the mutual call times of the two user terminals exceed the threshold value of the call times;
determining the similarity between any two user terminals according to the residence time and a preset similarity algorithm comprises the following steps:
substituting the residence time length into the preset similarity calculation method, and calculating and obtaining the similarity between any two user terminals;
the preset similarity algorithm includes:
wherein j represents the jth user terminal, k represents the kth user terminal, r jk Representing the similarity between the jth and kth user terminals, n representing the number of base stations, s i Indicating the number to the ith base station,
indicates that the jth user terminal is at number s i The length of the dwell time in the base station of (c),
indicates that the kth user terminal is at number s i A dwell time in the base station.
2. The method of claim 1, wherein the preset time period comprises: from the night zero to six am.
3. The method of claim 1, further comprising:
and in the same family circle, determining the user terminal with the maximum business handling frequency or arpu as the family circle key person.
4. An apparatus for determining members of a family circle, comprising:
a residence time obtaining module, configured to obtain residence time of each user terminal in each base station within a preset time period;
the similarity calculation module is used for determining the similarity between any two user terminals according to the residence time and a preset similarity calculation method;
the family circle member determining module is used for determining that the two user terminals belong to the same family circle member if the family circle member determining module judges that the similarity is larger than an initial threshold value and the conversation information between the two user terminals meets a preset condition;
the preset conditions include:
the mutual call times of the two user terminals exceed the threshold value of the call times;
the similarity calculation module is configured to determine a similarity between any two user terminals according to the residence time and a preset similarity calculation method, and includes:
substituting the residence time length into the preset similarity calculation method, and calculating and obtaining the similarity between any two user terminals;
the preset similarity algorithm includes:
wherein j represents the jth user terminal, k represents the kth user terminal, r jk Representing the similarity between the jth and kth user terminals, n representing the number of base stations, s i Indicating the number to the ith base station,
represents the jth userTerminal number s i The length of the dwell time in the base station of (c),
indicates that the k-th user terminal is at number s i The time duration of the camping in the base station.
5. An apparatus for determining members of a family circle, comprising:
at least one processor;
and at least one memory communicatively coupled to the processor, wherein:
the memory stores program instructions executable by the processor, the processor invoking the program instructions to perform the method of any of claims 1 to 3.
6. A non-transitory computer-readable storage medium storing computer instructions that cause a computer to perform the method of any one of claims 1 to 3.
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