CN110769123A - Non-conversational IVR (Interactive Voice response) circular broadcast method and device combined with key interaction and electronic equipment - Google Patents

Non-conversational IVR (Interactive Voice response) circular broadcast method and device combined with key interaction and electronic equipment Download PDF

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CN110769123A
CN110769123A CN201910916270.XA CN201910916270A CN110769123A CN 110769123 A CN110769123 A CN 110769123A CN 201910916270 A CN201910916270 A CN 201910916270A CN 110769123 A CN110769123 A CN 110769123A
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user
call
ivr
voice
conversational
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陈博
郑盛麟
刘禹彤
滕德
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Beijing Qilu Information Technology Co Ltd
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Beijing Qilu Information Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M3/00Automatic or semi-automatic exchanges
    • H04M3/42Systems providing special services or facilities to subscribers
    • H04M3/487Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/493Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M3/00Automatic or semi-automatic exchanges
    • H04M3/42Systems providing special services or facilities to subscribers
    • H04M3/487Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/493Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
    • H04M3/4936Speech interaction details
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M3/00Automatic or semi-automatic exchanges
    • H04M3/42Systems providing special services or facilities to subscribers
    • H04M3/50Centralised arrangements for answering calls; Centralised arrangements for recording messages for absent or busy subscribers ; Centralised arrangements for recording messages
    • H04M3/51Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing
    • H04M3/5166Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing in combination with interactive voice response systems or voice portals, e.g. as front-ends
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M3/00Automatic or semi-automatic exchanges
    • H04M3/42Systems providing special services or facilities to subscribers
    • H04M3/50Centralised arrangements for answering calls; Centralised arrangements for recording messages for absent or busy subscribers ; Centralised arrangements for recording messages
    • H04M3/51Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing
    • H04M3/5183Call or contact centers with computer-telephony arrangements

Abstract

The invention discloses a non-conversational IVR (interactive voice response) circular broadcasting method combining key interaction, electronic equipment and a computer readable medium. The method comprises the following steps: defining a user as a certain target user group according to the use habit of the user; the IVR system establishes an IVR call connection with the target user and starts to perform non-conversational IVR call voice broadcast; after the broadcasting of the content of the IVR call is finished, prompting the user to press a designated key to listen again; if the user presses the appointed key, the voice is broadcasted again; if the user does not have any operation within a period of time, the voice is automatically broadcasted again; and repeating the steps of S3-S4 until the user hangs up, and ending the voice. Therefore, the invention can be realized and is easy to implement, and the conversation efficiency and the user experience level are greatly improved.

Description

Non-conversational IVR (Interactive Voice response) circular broadcast method and device combined with key interaction and electronic equipment
Technical Field
The invention relates to the field of computer information processing, in particular to a non-conversational IVR (interactive voice response) circular broadcast method combining key interaction, electronic equipment and a computer readable medium.
Background
IVR (Interactive Voice Response) is a Voice traffic value-added service. Through broadcasting the corresponding voice prompt to the user and the feedback operation of the user, the corresponding voice service can be provided for the user. The user can enter the service center by using the telephone, can listen to the mobile phone entertainment product according to the operation prompt, and can play related information according to the content input by the user. For example, the user dials a specified telephone number and makes a corresponding selection according to the broadcasted voice prompt, that is, the account information of the user can be queried, and the operation such as corresponding information modification can be further performed on the account.
At present, the marketing IVR mainly has two forms, one is complex voice interaction, namely, the business interaction is completed with a user under the preset rule through an intelligent robot based on the technologies of voice recognition and the like; another is non-conversational voice broadcast, that is, a voice is broadcast to the user who answers the phone, informing the user of the marketing message and guiding the user's behavior. The voice interactive IVR has higher cost, and the effective premise of the mode is to accurately position the target user, adjust the answering technique to match with the scene, and enable the user to feel that the real person is interacting with the user, so the implementation difficulty is higher, and the application is still in the starting stage. The voice broadcast type IVR has the advantages of low cost, low technical requirement, easy implementation and wide application scenes. However, when performing voice broadcast, the current IVR performs a fixed voice broadcast process, and with the increase of service types, the voice broadcast process is often layered, a target user group cannot be accurately determined, and a user needs to perform multiple feedback operations to obtain corresponding services, so that the voice broadcast time is too long, call loss is serious, and more system resources are occupied.
Therefore, how to provide a more efficient, more accurate and more user-friendly IVR interaction scheme becomes one of the technical problems that those skilled in the art need to solve.
Disclosure of Invention
The invention aims to solve the problem that in the prior art, a user uses a single client or a plurality of clients to send a request to a plurality of servers. The invention provides a mechanism for realizing discontinuous and cyclic broadcasting of non-conversational IVR marketing voice in a marketing scene by combining an IVR voice broadcasting and key interaction technology, namely after the broadcasting of the main content of the IVR voice is finished, prompting a user to listen again according to a specified key, if the user presses the specified key, broadcasting the voice once again, and if the user does not have any operation within a period of time, such as 3 seconds, automatically broadcasting the voice once again, so that most of users who have patience to listen to the complete voice content form deeper impression on marketing information, and further, the users are promoted to finish the conversion behavior. The problem of among the prior art marketing target user crowd fix a position inaccurate, the unable pronunciation of listening to again that leads to of user's maloperation leads to and can't dial back for the subjective perception of user and the conversation statistical data result differ great is solved, can satisfy the requirement that meticulous embodiment user perception degree, and accurate positioning target user crowd is favorable to listening to and user's satisfaction and loyalty of marketing tactics. The method is easy to implement, and the conversation efficiency and the user experience level are greatly improved.
In order to solve the above technical problem, a first aspect of the present invention provides a non-conversational IVR circular broadcast method combining key interaction, including the following steps:
s1, defining the user as a certain target user group according to the use habit of the user;
s2, the IVR system establishes IVR call connection with the target user and starts to carry out non-conversational IVR speech term voice broadcasting;
s3, after the content of the IVR call is broadcasted, prompting the user to press the appointed key to listen again;
s4, if the user presses the appointed key, the voice is broadcasted again; if the user does not have any operation within a period of time, the voice is automatically broadcasted again;
and S5, repeating the steps of S3-S4 until the user hangs up, and ending the voice.
Optionally, the defining the user as the target user group in step S1 includes collecting habits of the user in using the call number feature, and querying, according to the habits, from a preset user information set, to which type of target user group the user belongs.
Optionally, the preset user information set includes obtaining call numbers dialed by the user, performing feature identification on the call numbers through a number analysis system, and distributing the call numbers to a certain marketing target class; wherein
Defining the marketing target classes as A1, A2 and A3 … … An, wherein n is a positive integer;
the number analysis system is a relational table with call numbers and demand characteristics.
Optionally, the collecting the habit of the user using the call number feature comprises sorting the call habit of the user by using a call habit analysis system; wherein the content of the first and second substances,
the habit analyzing system comprises a system for analyzing the call duration T, the call duration T and the frequency Q of dialing a certain marketing target class of a user, wherein the call habit H conforms to the following relational expression,
Figure BDA0002216216950000031
optionally, the call number is defined as NnThe requirement is characterized by MkThe demand feature Mk has two vectors, which are MxkAnd MykK is a positive integer;
the relation table of the call number and the requirement characteristic is
Figure BDA0002216216950000032
Alternatively, the calculation formula of the period of time in the step S4 is,
a period of time is [ historical response rate × historical data collection × success flag period ].
Alternatively, the time duration in step S4 is 3 seconds.
In order to solve the above technical problem, a second aspect of the present invention provides an electronic device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the above method when executing the program.
In order to solve the above technical problem, a third aspect of the present invention provides a computer-readable storage medium having a computer program stored thereon, the program being executable by a processor to implement the above method.
The invention adopts a mechanism of discontinuous and cyclic broadcasting of the non-conversational IVR marketing voice in a marketing scene by combining an IVR voice broadcasting and key interaction technology, namely after the broadcasting of the main content of the IVR voice is finished, prompting a user to listen again according to the appointed key, if the user presses the appointed key, broadcasting the voice once again, and if the user does not have any operation within a period of time, such as 3 seconds, automatically broadcasting the voice once again, so that most of users who have patience to listen to the complete voice content form deeper impression on marketing information, and further promoting the user to finish the conversion behavior. The method is easy to implement, and the conversation efficiency and the user experience level are greatly improved.
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In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive step.
Fig. 1 is a flowchart illustrating a non-conversational IVR circular broadcast method in conjunction with key interaction according to an embodiment of the invention.
Fig. 2 is a functional flowchart illustrating a non-conversational IVR circular broadcast method in conjunction with key interaction according to an embodiment of the invention.
Fig. 3 is a block diagram of an exemplary embodiment of an electronic device according to the present invention.
FIG. 4 is a schematic diagram of one computer-readable medium embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention may be embodied in many specific forms, and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art.
The structures, properties, effects or other characteristics described in a certain embodiment may be combined in any suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, specific details of structures, properties, effects, or other features are set forth in order to provide a thorough understanding of the embodiments by one skilled in the art. However, it is not excluded that a person skilled in the art may implement the invention in a specific case without the above-described structures, performances, effects or other features.
The flow chart in the drawings is only an exemplary flow demonstration, and does not represent that all the contents, operations and steps in the flow chart are necessarily included in the scheme of the invention, nor does it represent that the execution is necessarily performed in the order shown in the drawings. For example, some operations/steps in the flowcharts may be divided, some operations/steps may be combined or partially combined, and the like, and the execution order shown in the flowcharts may be changed according to actual situations without departing from the gist of the present invention.
The block diagrams in the figures generally represent functional entities and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The same reference numerals denote the same or similar elements, components, or parts throughout the drawings, and thus, a repetitive description thereof may be omitted hereinafter. It will be further understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these elements, components, or sections should not be limited by these terms. That is, these phrases are used only to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention. Furthermore, the term "and/or", "and/or" is intended to include all combinations of any one or more of the listed items.
Fig. 1 shows a flowchart of a non-conversational IVR circular broadcast method in conjunction with key interaction according to an embodiment of the invention. The method comprises the following steps:
and S1, defining the user as a certain target user group according to the use habit of the user. Both making and receiving calls by a user represent certain requirements of the user. For example, the object, frequency and duration of the call, the source, frequency and duration of the call, etc. of the call, the usage habits of the user can be obtained through big data statistics and algorithms. The method and the system have the advantages that the type of the target user group is determined through analysis of the using habits, and the appropriate marketing dialogues and the duration of the marketing dialogues are used, so that listeners can know marketing content as efficiently as possible, the emphasis is given, and the users can listen to the marketing content completely.
And S2, establishing IVR call connection between the IVR system and the target user, and starting to perform non-conversational IVR speech broadcasting. The IVR system makes a call to the target user, and the user establishes call connection. Non-conversational, rather than interactive, speech marketing utterances are initiated and are continuous, complete marketing utterances.
And S3, after the content of the IVR call is broadcasted, prompting the user to press the appointed key to listen again. After the complete marketing communication broadcasting is finished, the user is prompted to press a certain key of the intelligent terminal to listen again. In the case of a targeted user with precise location and clear and brief marketing skills, the user may wish to listen again to the broadcast to record or confirm the information of interest. The function avoids the regret caused by information omission when the user listens to the broadcast for the first time, and can prompt the user to listen again for unlimited times until the user hangs up.
S4, if the user presses the appointed key, the voice is broadcasted again; if the user does not have any operation within a period of time, the voice is automatically rebroadcast once. After the broadcasting is finished, the user is prompted to press the designated key to listen again, and the user can press the designated key to listen again. But sometimes, the user may be interrupted by other events without pressing a designated key, and the system automatically re-broadcasts the voice once by default when the user does not have any operation within a preset period of time. Therefore, the phenomenon that the user misses the rebroadcasting under the condition of no operation can be avoided.
And S5, repeating the steps of S3-S4 until the user hangs up, and ending the voice. The broadcast continues no matter the user presses the key or does not operate for a period of time, and the steps S3-S4 are repeated until the user hangs up and the call is ended. The user can listen to the announcement indefinitely until it hangs up.
Further, the defining the user as the target user group in step S1 includes collecting habits of the user on using the call number feature, and according to the habits, querying which type of target user group the user belongs to from a preset user information set.
Further, the preset user information set comprises call numbers dialed by the user, the call numbers are subjected to characteristic identification through a number analysis system, and the call numbers are distributed to a certain marketing target class; wherein
Defining the marketing target classes as A1, A2 and A3 … … An, wherein n is a positive integer;
the number analysis system is a relational table with call numbers and demand characteristics. The target user group can be sorted out through a neural network or a data statistical calculation formula.
Further, the collecting the habit of the user using the call number feature comprises sorting the call habit of the user by using a call habit analysis system; wherein the content of the first and second substances,
the habit analyzing system comprises a system for analyzing the call duration T, the call duration T and the frequency Q of dialing a certain marketing target class of a user, wherein the call habit H conforms to the following relational expression,
Figure BDA0002216216950000061
further, defining the call number as NnThe requirement is characterized by MkThe demand feature Mk has two vectors, which are MxkAnd MykK is a positive integer;
the relation table of the call number and the requirement characteristic is
By adopting the relation table, the corresponding relation between the call numbers and the demands can be established, the demand type of the call numbers is obtained by analyzing the big data, and the users corresponding to the call numbers by which kind of marketing call techniques are used are judged so as to accurately determine the target users.
Further, the calculation formula of a period of time in this step S4 is,
a period of time is [ historical response rate × historical data collection × success flag period ].
Specifically, the duration of the step S4 is 3 seconds. A period of time is also critical, and if the user does not operate the keys, the period of time cannot be too long to avoid interruption of the telephone; the short message can not be too short, the user still needs to select to press the key, if the short message is too short, for example, the automatic rebroadcasting is carried out within 0.1 second, the short message can be caused to the user, the automatic rebroadcasting is carried out without the selection of the user, the short message is a mandatory marketing operation, and the very bad user experience can be caused. And the target user group obtained through the statistics, calculation, analysis and arrangement is accurately subjected to marketing broadcast through practice. And it is long reasonable for a period of time for report more high-efficient.
At present, the mainstream implementation strategy of voice broadcast type IVR is to transmit the most valuable information to a user in the shortest time, mainly considering the impatience psychology of the user, and aiming at disturbing the user to the minimum extent. However, in the implementation process of the voice broadcast IVR, it is found that most users do not have impatient behaviors under the condition of accurately positioning to a target group, and data statistics shows that the average voice call duration is slightly longer than the broadcast duration of a telephone operation, which indicates that most users wish to listen to complete voice content.
Those skilled in the art will appreciate that all or part of the steps for implementing the above-described embodiments are implemented as programs executed by data processing apparatuses (including computers), i.e., computer programs. When the computer program is executed, the method provided by the invention can be realized. Furthermore, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, such as a magnetic disk or a magnetic tape storage array. The storage medium is not limited to centralized storage, but may be distributed storage, such as cloud storage based on cloud computing.
Embodiments of the apparatus of the present invention are described below, which may be used to perform method embodiments of the present invention. The details described in the device embodiments of the invention should be regarded as complementary to the above-described method embodiments; reference is made to the above-described method embodiments for details not disclosed in the apparatus embodiments of the invention.
Fig. 2 shows a functional flowchart of a non-conversational IVR circular broadcast method in conjunction with key interaction according to an embodiment of the invention.
Firstly, an IVR touches a user, particularly a target user, an IVR system establishes an IVR call connection with the target user, preset marketing voice is broadcasted, after the broadcasting is finished, whether the user rebroadcasts is prompted, if the user presses a re-listening key or does not operate within a period of time, for example, no operation within 3s exists, the voice can be rebroadcasted once again until the user hangs up the call, and the broadcasting is finished.
Data results show that the key interaction-based non-conversational IVR speech intermittent cycle function can improve the user conversion by 3 times, and the per-capita marketing cost is greatly reduced.
A device of a non-conversational IVR circular broadcast method combined with key interaction comprises the following steps:
the system comprises an IVR system, a voice broadcast system, a user call terminal, a key of the terminal, a server module for remote control and the like.
In the device of the non-conversational IVR circular broadcast method combined with key interaction according to this embodiment, the implementation principle and technical effect of implementing the non-conversational IVR circular broadcast method combined with key interaction by using the module are the same as those of the related method embodiment, and reference may be made to the description of the related method embodiment in detail, which is not described herein again.
Those skilled in the art will appreciate that the modules in the above-described embodiments of the apparatus may be distributed as described in the apparatus, and may be correspondingly modified and distributed in one or more apparatuses other than the above-described embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as an implementation in physical form for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 3 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. The electronic device shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 3, the electronic device 310 of the exemplary embodiment is represented in the form of a general-purpose data processing device. The components of the electronic device 310 may include, but are not limited to: at least one processing unit 311, at least one memory unit 312, a bus 316 connecting different system components (including the memory unit 312 and the processing unit 311), a display unit 313, and the like.
The storage unit 312 stores a computer readable program, which may be a code of a source program or a read-only program. The program may be executed by the processing unit 311 to cause the processing unit 210 to perform the steps of various embodiments of the present invention. For example, the processing unit 311 may perform the steps as shown in fig. 1.
The storage unit 312 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)3121 and/or a cache storage unit 3122, and may further include a read only memory unit (ROM) 3123. The storage unit 312 can also include a program/utility 3124 having a set (at least one) of program modules 3125, such program modules 3125 include, but are not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 316 can be one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 310 may also communicate with one or more external devices 320 (e.g., keyboard, display, network device, bluetooth device, etc.), enable a user to interact with the electronic device 320 via the external devices 320, and/or enable the electronic device 310 to communicate with one or more other data processing devices (e.g., router, modem, etc.). Such communication may occur via input/output (I/O) interfaces 314, and may also occur via a network adapter 315 with one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet. The network adapter 315 may communicate with other modules of the electronic device 320 via the bus 316. It should be appreciated that although not shown, other hardware and/or software modules may be used in the electronic device 310, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
FIG. 4 is a schematic diagram of one computer-readable medium embodiment of the present invention. As shown in fig. 4, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer program, when executed by one or more data processing devices, enables the computer-readable medium to implement the above-described method of the invention, namely: a method, a device, electronic equipment and a computer readable medium for providing non-conversational IVR circular broadcast combined with key interaction are provided. The method and the device can be realized, are easy to implement, and greatly improve the conversation efficiency and the user experience level.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a data processing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention can be implemented as a method, an apparatus, an electronic device, or a computer-readable medium executing a computer program. Some or all of the functions of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP).
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.

Claims (9)

1. A non-dialogue type IVR circulation broadcasting method combined with key interaction comprises the following steps:
s1, defining the user as a certain target user group according to the use habit of the user;
s2, the IVR system establishes IVR call connection with the target user and starts to perform non-conversational IVR speech broadcast;
s3, after the content of the IVR call is broadcasted, prompting the user to press the appointed key to listen again;
s4, if the user presses the appointed key, the voice is broadcasted again; if the user does not have any operation within a period of time, the voice is automatically broadcasted again;
and S5, repeating the steps of S3-S4 until the user hangs up, and ending the voice.
2. The method of claim 1, wherein:
the defining of the user as the target user group in the step S1 includes collecting habits of the user using the call number feature, and inquiring which type of target user group the user belongs to from a preset user information set according to the habits.
3. The method of claim 2, wherein:
the preset user information set comprises call numbers dialed by the user, the call numbers are subjected to characteristic identification through a number analysis system, and the call numbers are distributed to a certain marketing target class; wherein
Defining the marketing target classes as A1, A2 and A3 … … An, wherein n is a positive integer;
the number analysis system is a relational table with call numbers and demand characteristics.
4. The method of claim 3, wherein:
the collecting of the habit of the user using the call number feature comprises the step of sorting the call habit of the user by using a call habit analysis system; wherein the content of the first and second substances,
the habit analyzing system comprises a system for analyzing the call duration T, the call time period T and the frequency Q of dialing a certain marketing target class, wherein the call habit H conforms to the following relational expression,
n is a positive integer.
5. The method of claim 3, wherein:
defining the call number as NnThe requirement is characterized by MkThe requirement feature Mk has two vectors which are respectively MxkAnd MykK is a positive integer;
the relation table of the call number and the requirement characteristics is
Figure FDA0002216216940000021
6. The method of claim 1, wherein:
the calculation formula of the period of time in the step S4 is as follows,
the period of time is [ weight of history response rate Σ history data × history data acquisition × success flag period ].
7. The method of claim 1, wherein:
the duration of the step S4 is 3 seconds.
8. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor, when executing the program, implements the method according to any of claims 1 to 7.
9. A computer-readable storage medium, on which a computer program is stored which is executable by a processor to implement the method according to any one of claims 1-7.
CN201910916270.XA 2019-09-26 2019-09-26 Non-conversational IVR (Interactive Voice response) circular broadcast method and device combined with key interaction and electronic equipment Pending CN110769123A (en)

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