CN110766476B - Advertisement processing method and device, computer equipment and storage medium - Google Patents
Advertisement processing method and device, computer equipment and storage medium Download PDFInfo
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- CN110766476B CN110766476B CN201911051272.3A CN201911051272A CN110766476B CN 110766476 B CN110766476 B CN 110766476B CN 201911051272 A CN201911051272 A CN 201911051272A CN 110766476 B CN110766476 B CN 110766476B
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Abstract
The present disclosure relates to an advertisement processing method, apparatus, computer device and storage medium, the method comprising: displaying a landing page website acquisition page; the landing page website acquisition page is used for a user to input a website for the landing page; receiving a landing page website input by the user in the landing page website acquisition page; displaying a preview webpage of the landing page according to the landing page website; the preview webpage of the landing page comprises a plurality of candidate page elements; receiving an element selection operation of the user; the element selection operation is an operation of the user for selecting at least one element to be tracked in the candidate page elements; and the element to be tracked is used for the client to track the putting effect of the landing page. By adopting the method, the problem of low efficiency of the existing landing page delivery in the related technology can be solved.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to an advertisement processing method, a plug-in, an apparatus, a computer device, and a storage medium.
Background
Landing pages are also called landing pages, guide pages. In internet marketing, landing pages are advertisement web pages that are displayed to a potential user when the user clicks on an advertisement link or searches with a search engine. Typically, the advertisement page will display the expanded content related to the advertisement link or search result link clicked by the user, and the advertisement page is optimized for a keyword (or phrase) by the search engine.
In the related art, in order to realize conversion tracking of the advertisement in the landing page, an advertisement publisher is often required to install a corresponding monitoring code in the landing page and perform corresponding detection on the monitoring code, the operation is complicated, and the advertisement publisher is required to have certain webpage development programming capability and network technology, so that the existing landing page launching has the problem of low efficiency.
Disclosure of Invention
The present disclosure provides an advertisement processing method, device and system, which at least solve the problem of low efficiency in the existing drop page delivery in the related art. The technical scheme of the disclosure is as follows:
according to a first aspect of embodiments of the present disclosure, there is provided an advertisement processing method, the method comprising; displaying a landing page website acquisition page; the landing page website acquisition page is used for a user to input a website for the landing page; receiving a landing page website input by the user in the landing page website acquisition page; displaying a preview webpage of the landing page according to the landing page website; the preview webpage of the landing page comprises a plurality of candidate page elements; receiving an element selection operation of the user; the element selection operation is an operation of the user for selecting at least one element to be tracked in the candidate page elements; and the element to be tracked is used for the client side to track the putting effect of the landing page.
Optionally, the advertisement processing method further includes: determining the position relation information of the at least one element to be tracked in the preview webpage of the landing page; the position relation information is used for the client to position the elements to be tracked of the landing page and bind corresponding tracking codes for the elements to be tracked of the landing page; the tracking code is used for tracking the conversion behavior of the audience of the landing pages so as to count the putting effect of the landing pages.
Optionally, the advertisement processing method further includes: displaying a conversion target selection page; the conversion target acquisition page is used for the user to select a conversion target for the landing page; the conversion target selected page is provided with a plurality of candidate conversion targets; receiving a conversion target selection operation of the user; the tracking type selection operation is an operation of selecting at least one conversion target to be tracked in the candidate conversion targets by the user; and the conversion target to be tracked is used for the client to obtain the tracking code.
Optionally, the receiving the landing page website input by the user in the landing page website acquisition page includes: judging whether the landing page website is effective or not; if not, generating a website invalid message; the website invalid message is used for prompting the user to input the landing page website again; and if so, loading the preview webpage of the landing page according to the landing page website.
Optionally, the determining whether the landing page website is valid includes: carrying out format validity verification on the landing page website; and if the format validity verification passes, judging that the landing page website is valid.
Optionally, the loading the preview webpage of the landing page according to the landing page website includes: judging whether the landing page website can be accessed; if not, returning to the step of generating the website invalid message.
Optionally, the method further comprises: generating a configuration identifier for the landing page according to the at least one element to be tracked; the configuration identifier is used for representing that the user selects the at least one element to be tracked for the landing page.
According to a second aspect of the embodiments of the present disclosure, there is provided an advertisement processing apparatus including: the display unit is configured to display a landing page website acquisition page; the landing page website acquisition page is used for a user to input a website for the landing page; a receiving unit configured to receive a landing page website input by the user in the landing page website acquisition page; the preview unit is configured to display a preview webpage of the landing page according to the landing page website; the preview webpage of the landing page comprises a plurality of candidate page elements; a selection unit configured to receive an element selection operation of the user; the element selection operation is an operation of the user for selecting at least one element to be tracked in the candidate page elements; and the element to be tracked is used for the client side to track the putting effect of the landing page.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer apparatus comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as in the first aspect, or any possible implementation manner of the first aspect.
According to a sixth aspect of embodiments of the present disclosure, there is provided a storage medium having instructions that, when executed by a processor of a computer device, enable the computer device to perform the method as in the first aspect or any one of the possible implementations of the first aspect.
According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product comprising: computer program code which, when executed by a computer, causes the computer to perform a method as in the first aspect or any one of the possible embodiments of the first aspect.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
acquiring a page by displaying a landing page website for a user to input a website for a landing page; receiving a landing page website input by a user in a landing page website acquisition page; displaying a preview webpage of a landing page comprising a plurality of candidate page elements according to the landing page website; receiving element selection operation of a user; the element selection operation is an operation of selecting at least one element to be tracked in a plurality of candidate page elements by a user; the elements to be tracked are used for the client side to track the putting effect of the landing page, so that the user does not need to install corresponding monitoring codes in the landing page in advance and carry out corresponding detection on the monitoring codes in the process of putting the landing page, the technology and the operation threshold of putting the landing page by the user are reduced, and the putting efficiency of the landing page is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a flow diagram illustrating a method of advertisement processing according to an example embodiment.
FIG. 2 is a schematic diagram of a landing page preview web page illustrating one method of advertisement processing in accordance with an exemplary embodiment.
FIG. 3 is a flow diagram illustrating a method of advertisement processing according to another exemplary embodiment.
FIG. 4 is a block diagram illustrating an advertisement processing device according to an example embodiment.
FIG. 5 is a logical block diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment.
FIG. 6 is a logical block diagram illustrating a method of advertisement processing in accordance with another exemplary embodiment.
FIG. 7 is an internal block diagram of a computer device, shown in accordance with an exemplary embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
In the related art, in order to realize conversion tracking of the advertisement in the landing page, an advertisement publisher is often required to install a corresponding monitoring code in the landing page and perform corresponding detection on the monitoring code, the operation is complicated, and the advertisement publisher is required to have certain webpage development programming capability and network technology, so that the existing landing page launching has the problem of low efficiency.
Fig. 1 is a flowchart illustrating an advertisement processing method according to an exemplary embodiment, which is used in a computer device, such as a terminal or a server, as shown in fig. 1, and includes the following steps.
In step S11, the landing page website acquisition page is presented.
Wherein; the landing page website acquisition page is used for a user to input a website for the landing page.
The landing page may refer to an advertisement web page displayed to a potential user when the potential user clicks an advertisement link or searches using a search engine.
The landing page website may refer to a web page address of the landing page.
Illustratively, when a user needs to perform conversion target configuration for a landing page in a corresponding advertisement delivery platform after completing the design and development of the landing page, the user can access the corresponding advertisement delivery platform; then, the advertisement putting platform displays a landing page website acquisition page for the user to input the website of the landing page through computer equipment, and can prompt the user to input the webpage address of the landing page in the landing page website acquisition page.
In step S12, the landing page website input by the user in the landing page website acquisition page is received.
Illustratively, after the user inputs the web address of the landing page in the landing page website acquisition page, the computer device is enabled to receive the landing page website input by the user in the landing page website acquisition page. The computer equipment can check the landing page website and acquire the landing page webpage resources from the corresponding server after the check is passed.
In step S13, the preview web page of the landing page is displayed according to the landing page website.
The preview webpage of the landing page comprises a plurality of candidate page elements.
The page element may refer to an HTML (HyperText Markup Language) page element of a preview page of the landing page.
It should be noted that, as those skilled in the art can understand, HTML page elements refer to all codes from the beginning tag to the end tag, and many browser-specific elements and attributes can be added to HTML in the prior art, and HTML defines the contents of elements of various data types, such as script data and data of style sheets, and many types of attribute values, including ID, name, URI, number, length unit, language, media descriptor, color, character code, date and time, etc.
For example, after the computer device obtains the web page resource of the landing page from the corresponding server, the computer device may load, analyze, and render the web page resource of the landing page to obtain a rendering result. And then, displaying the preview webpage of the landing page according to the rendering result. The preview webpage of the landing page comprises a plurality of candidate page elements, so that a user can click or select the candidate page elements.
In step S14, an element selection operation by the user is received; the element selection operation is an operation of selecting at least one element to be tracked in a plurality of candidate page elements by a user; and the element to be tracked is used for the client side to track the putting effect of the landing page.
The conversion target may refer to that an audience who the user wishes to browse the landing page completes a corresponding target task on the landing page, such as registration, order placement, payment, form submission, and the like.
In practical applications, there may be one or more elements to be tracked.
Illustratively, the computer device displays a preview webpage showing the landing page for the user to select at least one element to be tracked in the candidate page elements, and then the computer device receives element selection operation of the user; the element selection operation is an operation of selecting at least one element to be tracked from a plurality of candidate page elements by a user and determining the element to be tracked.
The element to be tracked is used for the client side to track the putting effect of the landing page.
In practical application, when a client needs to release a landing page, the client can bind a corresponding tracking code for an element to be tracked of the landing page in a source code of the landing page; the tracking code is used for tracking the conversion target of the landing page so as to count the putting effect of the landing page.
For example, as shown in FIG. 2, FIG. 2 provides a schematic illustration of a preview web page of a landing page of an advertisement processing method. When the conversion purpose of the landing page is form submission, the user can select a page element, namely an "immediate consultation" button 220, in the preview page 210 of the landing page by clicking, and then the element selection operation is completed. Then, the computer device responds to the element selection operation of the user, and determines a page element of an "immediate consultation" button 220 in a preview page of the landing page, and the page element is used as an element to be tracked and corresponds to a conversion tracking page element.
Therefore, when the client puts in the landing page, the corresponding tracking code can be bound for the element to be tracked of the landing page in the source code of the landing page; the tracking code is used for detecting whether the audience of the landing page clicks the 'immediate consultation' button or not, so that the conversion target of form submission of the landing page is tracked, and the drop effect of the landing page is counted.
According to the advertisement processing method provided by the embodiment of the application, the landing page website acquisition page for the user to input the website aiming at the landing page is displayed; receiving a landing page website input by a user in a landing page website acquisition page; displaying a preview webpage of a landing page comprising a plurality of candidate page elements according to the landing page website; receiving element selection operation of a user; the element selection operation is an operation of selecting at least one element to be tracked in a plurality of candidate page elements by a user; the elements to be tracked are used for the client side to track the putting effect of the landing page, so that the user does not need to install corresponding monitoring codes in the landing page in advance and carry out corresponding detection on the monitoring codes in the process of putting the landing page, the technology and the operation threshold of putting the landing page by the user are reduced, and the putting efficiency of the landing page is improved.
As an optional embodiment of the present application, the advertisement processing method further includes: determining the position relation information of at least one element to be tracked in a preview webpage of a landing page; the position relation information is used for the client to position the elements to be tracked of the landing page and bind corresponding tracking codes for the elements to be tracked of the landing page.
The tracking code is used for tracking the conversion behavior of the audience of the landing page so as to count the putting effect of the landing page.
The conversion behavior may refer to a behavior that an audience of the landing page completes a corresponding target task after browsing the landing page, such as clicking registration, placing an order, paying for a bill, submitting a form, and the like.
Illustratively, the computer device may obtain, through a predetermined type of browser, such as a Chrome browser (google browser), which is preinstalled with an advertisement processing plug-in, XPath (XML Path Language, extensible markup Language Path Language) information of an element to be tracked in a preview web page of a landing page, as position relationship information of at least one element to be tracked in the preview web page of the landing page, so that when the client displays the landing page, the element to be tracked of the landing page may be located according to the position relationship information, and a corresponding tracking code is bound for the element to be tracked of the landing page, so as to track a conversion behavior of an audience of the landing page, thereby achieving an effect of tracking and counting a conversion target of the landing page.
It should be noted that, as can be understood by those skilled in the art, XPath is an XML path language, which is a language for determining a position of a certain part in an XML document, and is applicable to an HTML markup page, and can uniquely mark the position of a described markup node in the HTML page through the hierarchical relationship/attribute/relative position order of the markup node, so as to locate a relevant element. For example, the description information of XPath in describing a certain a-tag node in a certain html page can be described as "/html/body/div [1]/div [4]/div [5]/center/a [3 ]".
In addition, when a user accesses a corresponding advertisement delivery platform through computer equipment, the advertisement delivery platform needs to detect whether the user uses a predetermined type of browser, such as a Chrome browser, in the computer equipment; if not, the advertisement putting platform pops up a window to prompt the user to use a Chrome browser to access the advertisement putting platform; if yes, the advertisement putting platform detects whether the Chrome browser is provided with the latest version of the advertisement processing plug-in; if the Chrome browser is detected not to be installed with the latest version of the advertisement processing plug-in, the popup guides the user to install the latest version of the advertisement processing plug-in, and the popup prompts the user that the latest version of the advertisement processing plug-in is installed successfully when the installation is successful. In this way, the computer device can be enabled to smoothly wait for the XPath information of the tracking element in the preview webpage of the landing page as the position relation information of the element of the translation tracking page in the landing page.
According to the technical scheme, the position relation information of the at least one element to be tracked in the preview webpage of the landing page is determined, so that the client can accurately position the element to be tracked in the landing page and automatically and efficiently bind the corresponding tracking code for the element to be tracked of the landing page, a user does not need to install a corresponding monitoring code in the landing page in advance and correspondingly detect the monitoring code in the process of delivering the landing page, the technology and the operation threshold of delivering the landing page by an advertisement delivery company are reduced, and the delivery efficiency of the landing page is improved.
As an optional embodiment of the present application, the advertisement processing method further includes: displaying a conversion target selected page; the conversion target acquisition page is used for a user to select a conversion target for the landing page; the conversion target selected page is provided with a plurality of candidate conversion targets; receiving a conversion target selection operation of a user; the tracking type selection operation is an operation of selecting at least one conversion target to be tracked in a plurality of candidate conversion targets by a user; and the to-be-tracked conversion target is used for the client to obtain the tracking code.
The conversion target may refer to that an audience who the user wishes to browse the landing page completes a corresponding target task on the landing page, such as registration, order placement, payment, form submission, and the like.
Illustratively, after the user selects at least one element to be tracked in the candidate page elements, the advertisement putting platform can also display a conversion target selected page; the conversion target acquisition page is used for enabling a user to select a corresponding conversion target for the landing page. The conversion target selection page is provided with a plurality of candidate conversion targets for the user to select. When the computer equipment receives conversion target selection operation of a user, determining that the user selects at least one conversion target to be tracked in a plurality of candidate conversion targets; the conversion target selection operation is an operation that a user selects a conversion target type selected by a landing page; then, the computer device determines a conversion target type selected by the user for the landing page in response to the operation.
For example, when the conversion purpose of the landing page is form submission, the user can submit a candidate conversion target of the form by checking on the conversion target selected page, and the candidate conversion target is used as the conversion target to be tracked. Therefore, when the client displays the landing page, the client can acquire the tracking code corresponding to the conversion target to be tracked; and binding the tracking code for the element to be tracked of the landing page, wherein the tracking code is used for detecting whether the audience of the landing page has the behavior of clicking a button of a 'submit form'. Specifically, when it is monitored that an audience of the landing page clicks a button of a 'submit form', the tracking code determines that the landing page reaches a conversion target, and generates a trigger result. Then, the client, such as a fast-handed app (a short video application), reports the trigger result to a corresponding advertisement management server, such as a fast-handed server, thereby implementing conversion tracking on the landing page to count the delivery effect of the landing page.
In the technical scheme provided by the embodiment of the application, a conversion target selection page for a user to select a conversion target for a landing page is displayed; the conversion target selected page is provided with a plurality of candidate conversion targets; then, receiving conversion target selection operation of a user in a conversion target selection page; the tracking type selection operation is an operation that a user selects at least one conversion target to be tracked in a plurality of candidate conversion targets; the conversion target to be tracked is used for the client to acquire the tracking code, so that the client can accurately acquire the tracking code for tracking the conversion target of the landing page when the landing page is displayed, and the tracking code is bound with the element to be tracked of the landing page in the source code of the landing page.
As an optional implementation manner of the present application, the step of receiving the landing page website input by the user in the landing page website acquisition page specifically includes: judging whether the landing page website is effective or not; if not, generating a website invalid message; the website invalid message is used for prompting the user to input the landing page website again; and if so, loading the preview webpage of the landing page according to the landing page website.
The website invalidity message may be a message for prompting the user to re-input the website of the landing page.
For example, before the step of acquiring the landing page by the computer device, the user may input the landing page website in the landing page website input frame in the corresponding advertisement delivery platform through the computer device, so that the computer device acquires the landing page website; then, the computer equipment checks the validity of the landing page, and further judges whether the landing page website is valid or not; and if the landing page website is effective, acquiring and loading the landing page webpage resources from the corresponding server according to the landing page website. And if the landing page website is invalid, generating a website invalid message for prompting the user to input the landing page website again. In practical application, the website invalidity message can prompt the user to re-input the landing page website in a popup mode.
According to the technical scheme, whether the landing page website is effective or not is judged, if the landing page website is invalid, the website invalid message is generated to prompt the user to input the landing page website again in time, and therefore the situation that the user inputs the invalid landing page website for multiple times is avoided, the operation efficiency of throwing the landing page by the user is improved, and the throwing efficiency of the landing page is improved.
As an optional implementation manner of the present application, the step of determining whether the landing page website is valid specifically includes: carrying out format validity verification on the landing page website; and if the format validity passes the verification, judging that the landing page website is valid.
Illustratively, the process of judging whether the landing page website is valid by the computer device specifically includes: carrying out format validity verification on the landing page website by the computer equipment; specifically, the computer device may obtain a regular expression for the legitimacy of the website; using the regular expression to carry out format validity verification on the landing page website, and judging whether the format of the landing page website meets the website format specified by the regular expression or not; if so, determining that the landing page website passes the format validity verification, and judging that the landing page website is valid.
According to the technical scheme, in the process of judging whether the landing page website is effective or not, through format validity verification of the landing page website, whether the landing page website is effective or not can be judged efficiently, so that when the landing page website is invalid, a user can be prompted to input the landing page website again in time, the situation that the user inputs the invalid landing page for multiple times is avoided, the operation efficiency of throwing the landing page by the user is improved, and the throwing efficiency of the landing page is improved.
As an optional embodiment of the present application, the step of loading the preview webpage of the landing page according to the landing page website specifically includes: judging whether the landing page website can be accessed; if not, returning to the step of generating the website invalid message.
Illustratively, the process of acquiring the landing page web page by the computer device according to the landing page website specifically includes: judging whether the landing page website can be accessed; if not, returning to the step of generating the website invalid message.
More specifically, in the process of the computer device determining whether the landing page web address is accessible, a plug-in content _ script (a JS code running in a web page) may be used. Monitoring the page when the current page is judged to BE in an IFRAME (HTML label) by using a plug-in content _ script, judging to trigger LOAD when monitoring a LOAD event of the page, sending an IFRAME _ CAN _ BE _ LOAD event to an advertisement delivery platform so that the advertisement delivery platform judges that a landing page website CAN BE normally accessed, and informing the IFRAME to insert an advertisement conversion basic code between < HEAD > and </HEAD > in a source code of the landing page webpage. If the advertisement delivery platform exceeds the preset waiting time, if the IFRAME _ CAN _ BE _ LOAD event is not received within 10 seconds, judging that the landing page website cannot BE accessed, and returning to the step of generating the website invalid message.
According to the technical scheme, after the landing page website is verified through format validity, whether the landing page website can be accessed or not is judged, when the landing page website cannot be accessed, the user can be prompted to re-input the landing page website in time, and therefore the situation that the user inputs invalid landing pages for many times is avoided, the operation efficiency of the user for putting the landing pages is improved, and the putting efficiency of the landing pages is improved.
As an optional embodiment of the present application, the advertisement processing method further includes: generating a configuration identifier for a landing page according to at least one element to be tracked; the configuration identifier is used for representing that the user selects at least one element to be tracked for the landing page.
Illustratively, after the computer device successfully receives the element selection operation of the user, the computer device generates a configuration identifier for the landing page according to at least one element to be tracked; the configuration identifier is used for representing that the user selects at least one element to be tracked for the landing page. Specifically, the computer device may splice a corresponding configuration identifier, for example, characters such as callback and xpath, in a website of the landing page, so as to characterize that the user has selected at least one element to be tracked for the landing page. Therefore, when the client displays the landing page, the client judges whether the landing page has at least one element to be tracked through whether the URL carries the corresponding configuration identifier. If so, the client binds a corresponding tracking code for the element to be tracked of the landing page in the source code of the landing page; the tracking code is used for tracking the conversion target of the landing page so as to count the putting effect of the landing page.
According to the technical scheme, the conversion configuration identification which is used for representing that the landing page has the corresponding conversion configuration information is generated, the client can quickly determine the conversion configuration information aiming at the landing page, such as the landing page, and the conversion target configuration is carried out on the landing page according to the conversion configuration information, so that the technology and the operation threshold of the advertisement publisher for releasing the landing page are reduced, and the releasing efficiency of the landing page is improved.
FIG. 3 is a flowchart illustrating a method of advertisement processing, as shown in FIG. 3, including the following steps, according to another exemplary embodiment.
S310, displaying a landing page website acquisition page; the landing page website acquisition page is used for a user to input a website for the landing page. S320, receiving the landing page website input by the user in the landing page website acquisition page. S330, displaying the preview webpage of the landing page according to the landing page website; the preview web page of the landing page includes a plurality of candidate page elements. S340, receiving element selection operation of the user; the element selection operation is an operation of the user selecting at least one element to be tracked in the candidate page elements. S350, displaying the conversion target selected page; the conversion target acquisition page is used for the user to select a conversion target for the landing page; the conversion target selected page has a plurality of candidate conversion targets. S360, receiving a conversion target selection operation of the user; the tracking type selection operation is an operation of selecting at least one conversion target to be tracked in the candidate conversion targets by the user; the target to be tracked and converted is used for the client to obtain a tracking code; the tracking code is used for tracking the conversion behavior of the audience of the landing pages. S370, determining the position relation information of the at least one element to be tracked in the preview webpage of the landing page; the position relation information is used for the client to position the elements to be tracked of the landing page, and the tracking codes are bound for the elements to be tracked of the landing page so as to count the putting effect of the landing page. The specific limitations of the above steps can be referred to the limitations of an advertisement processing method above, and are not described herein again.
In the technical scheme provided by the embodiment of the application, a conversion target selection page for a user to select a conversion target for a landing page is displayed; the conversion target selected page is provided with a plurality of candidate conversion targets; then, receiving conversion target selection operation of a user in the conversion target selection page; the tracking type selection operation is an operation of selecting at least one conversion target to be tracked in a plurality of candidate conversion targets by a user; the conversion target to be tracked is used for the client to acquire the tracking code, so that the client can accurately acquire the tracking code for tracking the conversion target of the landing page when the landing page is displayed, and the tracking code is bound with the element to be tracked of the landing page in the source code of the landing page.
FIG. 4 is a block diagram illustrating an advertisement processing device according to an example embodiment. Referring to fig. 4, the apparatus includes a presentation unit 410, a receiving unit 420, a preview unit 430, and a selection unit 440.
A presentation unit 410 configured to present a landing page website acquisition page; the landing page website acquisition page is used for a user to input a website for the landing page;
a receiving unit 420 configured to receive a landing page website input by the user in the landing page website acquisition page;
the preview unit 430 is configured to display a preview webpage of the landing page according to the landing page website; the preview webpage of the landing page comprises a plurality of candidate page elements;
a selection unit 440 configured to receive an element selection operation of the user; the element selection operation is an operation of the user for selecting at least one element to be tracked in the candidate page elements; and the element to be tracked is used for the client side to track the putting effect of the landing page.
The advertisement processing device provided by the embodiment of the application acquires the page by displaying the landing page website for the user to input the website aiming at the landing page; receiving a landing page website input by a user in a landing page website acquisition page; displaying a preview webpage of a landing page comprising a plurality of candidate page elements according to the landing page website; receiving element selection operation of a user; the element selection operation is an operation of selecting at least one element to be tracked in a plurality of candidate page elements by a user; the elements to be tracked are used for the client to track the putting effect of the landing pages, so that the user does not need to install corresponding monitoring codes in the landing pages in advance and carry out corresponding detection on the monitoring codes in the process of putting the landing pages, the technology and the operation threshold of putting the landing pages by the user are reduced, and the putting efficiency of the landing pages is improved.
Optionally, the advertisement processing apparatus further includes: the determining unit is configured to determine the position relation information of the at least one element to be tracked in the preview webpage of the landing page; the position relation information is used for the client to position the elements to be tracked of the landing page and bind corresponding tracking codes for the elements to be tracked of the landing page; the tracking code is used for tracking the conversion behavior of the audience of the landing pages so as to count the putting effect of the landing pages.
Optionally, the advertisement processing apparatus further includes: the selection unit is configured to display the selected page of the conversion target; the conversion target acquisition page is used for the user to select a conversion target for the landing page; the conversion target selected page is provided with a plurality of candidate conversion targets; an operation receiving unit configured to receive a conversion target selection operation of the user; the tracking type selection operation is an operation of the user for selecting at least one conversion target to be tracked in the candidate conversion targets; and the conversion target to be tracked is used for the client to obtain the tracking code.
Optionally, the receiving unit 420 is specifically configured to determine whether the landing page website is valid; if not, generating a website invalid message; the website invalid message is used for prompting the user to input the landing page website again; and if so, loading the preview webpage of the landing page according to the landing page website.
Optionally, the receiving unit 420 is specifically configured to perform format validity verification on the landing page website; and if the format validity is verified, judging that the landing page website is valid.
Optionally, the receiving unit 420 is specifically configured to determine whether the landing page website is accessible; if not, returning to the step of generating the website invalid message.
Optionally, the advertisement processing apparatus further includes: the identification generation unit is configured to generate a configuration identification for the landing page according to the at least one element to be tracked; the configuration identifier is used for representing that the user selects the at least one element to be tracked for the landing page.
To facilitate understanding by those skilled in the art, FIG. 5 is a logical block diagram illustrating a method of advertisement processing according to an exemplary embodiment. When a user accesses a corresponding advertisement putting platform through computer equipment and clicks the creation conversion configuration information of the advertisement putting platform, the advertisement putting platform firstly detects whether the user uses a browser of a preset type, such as a Chrome browser, in the computer equipment; if not, the advertisement putting platform pops up to prompt the user to access the advertisement putting platform by using a Chrome browser; if yes, the advertisement putting platform detects whether the Chrome browser is provided with the latest version of advertisement processing plug-in; if the Chrome browser is detected not to be installed with the latest version of the advertisement processing plug-in, the popup guides the user to install the latest version of the advertisement processing plug-in, and the popup prompts the user that the latest version of the advertisement processing plug-in is installed successfully when the installation is successful. When the Chrome browser is provided with the latest version of the advertisement processing plug-in, the advertisement putting platform enters a created page, and after a user inputs a landing page website, whether the landing page website is effective is checked; and if the landing page website is invalid, prompting the user to input the website again, and returning to the step of determining the user to input the landing page website. And if the landing page website is valid, loading the resource of the landing page in the iframe, then injecting a basic code into the source code in the iframe, and displaying a preview webpage of the landing page for a user to select at least one required element to be tracked. And after the user finishes the selection operation, the advertisement delivery platform determines the element to be tracked selected by the user, and completes the creation of the conversion configuration information according to the element to be tracked, the conversion target and the conversion name after determining the conversion target and the conversion name. Therefore, in the process of delivering the landing page, the advertisement delivering business does not need to manually install the corresponding monitoring code in the landing page and correspondingly detect the monitoring code, the technology and the operation threshold of delivering the landing page by a user are reduced, and the delivering efficiency of the landing page is improved.
To facilitate understanding by those skilled in the art, fig. 6 is a logical block diagram illustrating a method of advertisement delivery according to an exemplary embodiment. When the client displays or plays the landing page, the client determines whether the website of the landing page has a configuration identifier, for example, an identifier such as xpath ═ true, and if the website of the landing page has the configuration identifier, the client injects a basic code into the source code of the landing page and loads the landing page. And then, the client acquires the conversion configuration information of the landing page through a preset interface. And if the client side cannot acquire the conversion configuration information of the landing page, reporting an error. And if the conversion configuration information of the landing page is acquired, searching the elements to be tracked of the landing page according to the Xpath information in the conversion configuration information. And if the elements to be tracked of the landing page cannot be found, returning to the step of reporting errors. If the to-be-tracked element of the landing page is found, an event is bound for the to-be-tracked element, the landing page after the configuration of the conversion target is displayed, the triggering result of the event when the audience of the landing page browses the landing page is monitored, the triggering result is used as the embedded point information and is reported to the corresponding advertisement management server, and data acquisition of the conversion target of the landing page is achieved. Therefore, the client can automatically carry out conversion target configuration on the landing page according to the conversion configuration information, so that the advertisement publisher does not need to install corresponding monitoring codes in the landing page and correspondingly detect the monitoring codes in the landing page in the process of launching the landing page, the technology and the operation threshold of launching the landing page by the advertisement publisher are reduced, and the launching efficiency of the landing page is improved.
Fig. 7 is a diagram illustrating a computer device, which may be a terminal, according to an example embodiment, and an internal structure thereof may be as shown in fig. 7. The computer device includes a processor, a memory, a network interface, a display screen, and an input device connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement an advertisement processing method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like.
Those skilled in the art will appreciate that the architecture shown in fig. 7 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), synchronous Link (Synchlink) DRAM (SLDRAM), Rambus (Rambus) direct RAM (RDRAM), direct bused dynamic RAM (DRDRAM), and bused dynamic RAM (RDRAM).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice in the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (14)
1. An advertisement processing method, comprising:
displaying a landing page website acquisition page; the landing page website acquisition page is used for a user to input a website for the landing page;
receiving a landing page website input by the user in the landing page website acquisition page;
displaying a preview webpage of the landing page according to the landing page website; the preview webpage of the landing page comprises a plurality of candidate page elements;
receiving element selection operation of the user and displaying a conversion target selection page with a plurality of candidate conversion targets; the element selection operation is an operation of the user for selecting at least one element to be tracked in the candidate page elements; receiving a conversion target selection operation of the user; the conversion target selection operation is an operation of the user selecting at least one conversion target to be tracked in the candidate conversion targets; binding a tracking code corresponding to the conversion target to be tracked for the element to be tracked; and the tracking code is used for tracking the conversion behavior received by the element to be tracked by the client so as to track the putting effect of the landing page.
2. The advertisement processing method of claim 1, further comprising:
determining the position relation information of the at least one element to be tracked in a preview webpage of the landing page; the position relation information is used for the client to position the elements to be tracked of the landing page and bind corresponding tracking codes for the elements to be tracked of the landing page; the tracking code is used for tracking the conversion behavior of the audience of the landing page so as to count the launching effect of the landing page.
3. The advertisement processing method of claim 1, wherein the receiving the landing page website input by the user in the landing page website acquisition page comprises:
judging whether the landing page website is effective or not;
if not, generating a website invalid message; the website invalid message is used for prompting the user to input the landing page website again;
and if so, loading the preview webpage of the landing page according to the landing page website.
4. The advertisement processing method of claim 3, wherein the determining whether the landing page website is valid comprises:
carrying out format validity verification on the landing page website;
and if the format validity verification passes, judging that the landing page website is valid.
5. The advertisement processing method of claim 3, wherein the loading the preview webpage of the landing page according to the landing page website comprises:
judging whether the landing page website can be accessed;
if not, returning to the step of generating the website invalid message.
6. The advertisement processing method of claim 1, further comprising:
generating a configuration identifier for the landing page according to the at least one element to be tracked; the configuration identifier is used for representing that the user selects the at least one element to be tracked for the landing page.
7. An advertisement processing apparatus, comprising:
the display unit is configured to display the landing page website acquisition page; the landing page website acquisition page is used for a user to input a website for the landing page;
a receiving unit configured to receive a landing page website input by the user in the landing page website acquisition page;
the preview unit is configured to display a preview webpage of the landing page according to the landing page website; the preview webpage of the landing page comprises a plurality of candidate page elements;
a selection unit configured to receive an element selection operation of the user and to present a conversion target selection page having a plurality of candidate conversion targets; the element selection operation is an operation of the user selecting at least one element to be tracked in the candidate page elements; receiving a conversion target selection operation of the user; the conversion target selection operation is an operation of the user selecting at least one conversion target to be tracked in the candidate conversion targets; binding a tracking code corresponding to the conversion target to be tracked for the element to be tracked; and the tracking code is used for tracking the conversion behavior received by the element to be tracked by the client so as to track the putting effect of the landing page.
8. The advertisement processing apparatus according to claim 7, further comprising:
the determining unit is configured to determine the position relation information of the at least one element to be tracked in the preview webpage of the landing page; the position relation information is used for the client to position the elements to be tracked of the landing page and bind corresponding tracking codes for the elements to be tracked of the landing page; the tracking code is used for tracking the conversion behavior of the audience of the landing page so as to count the launching effect of the landing page.
9. The advertisement processing apparatus of claim 7, wherein the receiving unit is specifically configured to determine whether the landing page website is valid; if not, generating a website invalid message; the website invalid message is used for prompting the user to input the landing page website again; and if so, loading the preview webpage of the landing page according to the landing page website.
10. The advertisement processing apparatus according to claim 9, wherein the receiving unit is further configured to perform format validity verification on the landing page website; and if the format validity is verified, judging that the landing page website is valid.
11. The advertisement processing apparatus of claim 9, wherein the receiving unit is further configured to determine whether the landing page website is accessible; if not, returning to the step of generating the website invalid message.
12. The advertisement processing apparatus according to claim 7, further comprising:
the identification generation unit is configured to generate a configuration identification for the landing page according to the at least one element to be tracked; the configuration identifier is used for representing that the user selects the at least one element to be tracked for the landing page.
13. A computer device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the advertisement processing method of any of claims 1 to 6.
14. A storage medium in which instructions, when executed by a processor of a computer device, enable the computer device to perform an advertisement processing method as claimed in any one of claims 1 to 6.
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| CN113743970A (en) * | 2020-05-29 | 2021-12-03 | 北京达佳互联信息技术有限公司 | Method and device for detecting landing page |
| CN111680233B (en) * | 2020-06-08 | 2023-08-29 | 北京明略昭辉科技有限公司 | Method and device for generating landing page website, storage medium and electronic equipment |
| CN112347384B (en) * | 2020-09-25 | 2024-06-21 | 北京淇瑀信息科技有限公司 | Method, system and electronic equipment for monitoring advertisement content |
| CN112528199B (en) * | 2020-12-11 | 2022-09-09 | 杭州搜车数据科技有限公司 | Method and device for publishing activity page, electronic device and storage medium |
| CN112633945B (en) * | 2020-12-31 | 2024-05-10 | 北京达佳互联信息技术有限公司 | Landing page throwing method, throwing data processing device, equipment and medium |
| CN113885896B (en) * | 2021-09-29 | 2024-06-25 | 平安银行股份有限公司 | Application software package installation method and device, computer equipment and storage medium |
| CN114240490A (en) * | 2021-12-15 | 2022-03-25 | 湖南创研科技股份有限公司 | Big data behavior analysis method and system based on network fan users |
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