CN110764860A - Project configuration method, device, server and storage medium in user interface - Google Patents
Project configuration method, device, server and storage medium in user interface Download PDFInfo
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Abstract
The application discloses a project configuration method, a project configuration device, a server and a storage medium in a user interface, and belongs to the technical field of the Internet. The method comprises the following steps: acquiring a candidate item set, wherein the candidate item set comprises n candidate items, and n is a positive integer; extracting statistical data of each candidate item from buried point data provided by a client; calculating respective promotion effect indexes of the n candidate items according to the statistical data of the candidate items; and selecting at least one target item from the n candidate items according to the respective promotion effect indexes of the n candidate items, wherein the target item is used for being configured in a target user interface. The technical scheme provided by the embodiment of the application realizes the automatic selection of the project configured in the target user interface, so that the project in the target user interface can be adjusted in time, the project configuration efficiency is improved, the risk of project configuration errors is reduced, and the improvement of the page resource utilization rate is facilitated.
Description
Technical Field
The embodiment of the application relates to the technical field of internet, in particular to a method, a device, a server and a storage medium for configuring items in a user interface.
Background
The content displayed in the user interface of an application may be referred to as an item, and one user interface may include a plurality of items.
Taking a navigation interface of an application program as an example, the configuration of items in the navigation interface is usually a manual configuration method, and the configuration of an online item, a offline item, a bubble configuration, an expansion amount and the like of each item in the navigation interface is performed by manually filling writing information in a background configuration system by a configurator.
Disclosure of Invention
The embodiment of the application provides a method, a device, a server and a storage medium for configuring items in a user interface. The technical scheme is as follows:
in one aspect, an embodiment of the present application provides a method for configuring a project in a user interface, where the method includes:
acquiring a candidate item set, wherein the candidate item set comprises n candidate items, and n is a positive integer;
extracting statistical data of each candidate item from buried point data provided by a client, wherein the buried point data is obtained by burying points in a user interface displaying the candidate items by the client;
calculating respective promotion effect indexes of the n candidate items according to the statistical data of the candidate items;
and selecting at least one target item from the n candidate items according to the respective promotion effect indexes of the n candidate items, wherein the target item is used for being configured in a target user interface.
In another aspect, an embodiment of the present application provides an apparatus for configuring an item in a user interface, where the apparatus includes:
the device comprises a set acquisition module, a set selection module and a processing module, wherein the set acquisition module is used for acquiring a candidate item set, the candidate item set comprises n candidate items, and n is a positive integer;
the data acquisition module is used for extracting statistical data of each candidate item from buried point data provided by a client, wherein the buried point data is acquired by the client at the buried point in a user interface displaying the candidate item;
the index calculation module is used for calculating the respective promotion effect indexes of the n candidate items according to the statistical data of the candidate items;
and the item selection module is used for selecting at least one target item from the n candidate items according to the respective promotion effect indexes of the n candidate items, wherein the target item is used for being configured in a target user interface.
In another aspect, an embodiment of the present application provides a server, where the server includes a processor and a memory, where the memory stores a computer program, and the computer program is loaded and executed by the processor to implement the item configuration method in the user interface.
In yet another aspect, the present application provides a non-transitory computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the project configuration method in the user interface.
In a further aspect, a computer program product is provided, which, when run on a server, causes the server to perform the method for configuring items in the user interface described above.
The technical scheme provided by the embodiment of the application can bring the following beneficial effects:
the target item configured in the target user interface is selected from the candidate item set according to the promotion effect indexes of the candidate items, so that the purpose of timely and selectively configuring items in the target user interface is achieved. Compared with the situation that manual configuration needs to be waited for processing by configuration personnel, the project configuration has certain time delay, the configuration efficiency is low, and configuration errors are easy to occur, the technical scheme provided by the embodiment of the application realizes automatic selection of the projects configured in the target user interface, so that the projects in the target user interface can be adjusted in time, the project configuration efficiency is improved, the risk of the project configuration errors is reduced, and the improvement of the page resource utilization rate is facilitated.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a schematic illustration of an implementation environment provided by one embodiment of the present application;
FIG. 2 is a flow diagram of a method for configuring items in a user interface provided by one embodiment of the present application;
FIG. 3 is a block diagram of an item configuration apparatus in a user interface provided by one embodiment of the present application;
FIG. 4 is a block diagram of an item configuration apparatus in a user interface provided by another embodiment of the present application;
fig. 5 is a block diagram of a server provided by an embodiment of the present application.
Detailed Description
To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.
Before describing the embodiments of the present application, the related terms referred to in the present application will be explained first:
PV (Page View ): the method is used for measuring the promotion effect of the items in the user interface displayed by the client, the PV is added once when the user refreshes the page, namely the PV is repeatedly accumulated, and the PV is also added when the same page is repeatedly browsed.
UV (Unique viewer, number of independent visitors): the promotion effect used for measuring the items in the user interface displayed by the client is that the user interface corresponding to a certain item is visited by a number of clients, generally, Cookie (data stored on a local terminal of a user) of the client is taken as a statistical basis, and only once UV is recorded when the same client visits the same user interface within 24 hours of a natural day.
An entry page: the navigation interface can be guided, and is a user interface with items displayed.
Landing page: also known as landing pages, guide pages, refer to extended user interfaces that are displayed to a user after the user clicks on an item in a user interface on which the item is displayed.
Number of hits on entry page: the method is used for measuring the promotion effect of the items in the user interface displayed by the client and indicating the times of clicking the items in the user interface to enter the landing page.
Number of portal page exposures: the method is used for measuring the promotion effect of the items in the user interface displayed by the client and indicating the times of displaying the items in the user interface.
Number of exposure to landing page: the number of exposure of the landing page and the number of exposure of the guide page are used for measuring the promotion effect of the items in the user interface displayed by the client and indicating the number of times that the expansion user interface corresponding to the items is displayed on the client.
CTR (Click-Through-Rate): the method is also called click arrival rate and is used for measuring the promotion effect of the items in the user interface displayed by the client, and the promotion effect is usually calculated according to the click number and the exposure number of the entry page.
End-to-end conversion: the promotion effect for measuring the items in the user interface displayed by the client is usually calculated according to the exposure number of landing pages and the click number of entrance pages.
Referring to fig. 1, a schematic diagram of an implementation environment provided by an embodiment of the present application is shown. The implementation environment may include: a terminal 10 and a rule configuration middlebox system 20.
The terminal 10 may be a terminal used by a user, such as an electronic device, e.g., a mobile phone, a tablet computer, an electronic book reader, a multimedia playing device, a wearable device, and the like. For example, a user interface 11 is displayed on a client installed in the terminal 10, a certain number of items 12 are arranged in the user interface 11, and a user can enter the user interface corresponding to the item 12 by clicking a region or a button corresponding to the item 12.
The rule configuration middleware system 20 is used to provide project configuration services for the terminal 10. In the rule configuration, the platform system 20 may be one server, a server cluster composed of a plurality of servers, or a cloud computing service center. Alternatively, the system 20 provides project configuration services to a plurality of terminals 10 simultaneously in a regular configuration. For example, the fixed item set 21 and the candidate item set 22 sent by the terminal 10 are stored in the console system 20 in the regular configuration, the console system 20 in the regular configuration may directly determine an item in the fixed item set 21 as a target item displayed in the target user interface, and may select the target item from the candidate item set 22 according to the promotion effect index, and after the console system 20 in the regular configuration completes the selection of the target item, the information of the target item is sent to the terminal 10, and the terminal 10 displays the target item in the target user interface. The terminal 10 and the station system 20 in the rule configuration can communicate with each other through the network 30. The network 30 may be a wired network or a wireless network. In a possible embodiment, a configurator sets a project configuration rule in advance in the rule configuration console system 20, then the rule configuration console system 20 selects a target project according to the project configuration rule after acquiring a candidate project set sent by the terminal 10 through the network 30, then sends the target project to the terminal 10 through the network 30, and the terminal 10 configures the target project in a target user interface.
In the embodiment of the method, the execution subject of each step may be a rule configuration middleware system, such as a server used as the rule configuration middleware system.
Referring to fig. 2, a flowchart of a method for configuring items in a user interface according to an embodiment of the present application is shown. The method comprises the following steps (201-203):
The candidate item is an item to be configured in a target user interface displayed by the client, where the target user interface may be any user interface displayed by the client, such as a navigation interface, a personal information interface, a main interface displayed after an application is opened, a product promotion interface, and the like, and this is not limited in this embodiment of the present application. The navigation interface is a user interface for guiding a user to enter different functional modules. Alternatively, the candidate item set may be represented in the form of a list, such as a list including n candidate items.
In the embodiment of the present application, the buried point data includes statistical data of candidate items, where the statistical data refers to data that affects the promotion effect of the candidate items, such as entry page clicks, landing page exposures, PV, UV, and the like. The buried point data obtained by the client in the user interface displaying the candidate items may include, in addition to the statistical data of the candidate items, item names of the candidate items, item categories of the candidate items, and the like, which is not limited in the embodiment of the present application.
And step 203, calculating respective promotion effect indexes of the n candidate items according to the statistical data of the candidate items.
For a candidate item, the promotion effect of the candidate item refers to a degree to which the candidate item receives attention, and optionally, the promotion effect is influenced by at least one of the following data of the candidate item: portal page hits, portal page exposures, landing page exposures, PV, UV, etc. Illustratively, when the promotion effect is influenced by the click number of the entry page of the candidate item, the promotion effect and the click number of the entry page have positive correlation, namely the promotion effect is better when the click number of the entry page is more; the smaller the number of clicks of the entry page is, the poorer the promotion effect is. Illustratively, when the promotion effect is influenced by the exposure number of the landing page of the candidate item, the promotion effect and the exposure number of the landing page are in positive correlation, namely the more the exposure number of the landing page is, the better the promotion effect is; the smaller the exposure number of the landing page is, the poorer the popularization effect is. Optionally, the promotion effect may be affected by a plurality of data of the candidate items, for example, the promotion effect is affected by the number of clicks of the entry page and the number of exposures of the landing page at the same time, or the promotion effect is affected by PV and UV at the same time, or the promotion effect is affected by the number of clicks of the entry page, the number of exposures of the landing page, PV and UV at the same time, which is not limited in this embodiment of the application.
The promotion effect index is an index for reflecting the promotion effect of the candidate item, and optionally, each candidate item may correspond to one promotion effect index or a plurality of promotion effect indexes, which is not limited in the embodiment of the present application. The promotion effect index can be directly obtained from the statistical data, and can also be obtained from the statistical data after certain calculation, which is not limited in the embodiment of the application. For example, the promotion effect index is directly obtained from the PV included in the statistical data, and for example, the promotion effect index is calculated from the number of hits on the entry page and the number of exposures on the landing page included in the statistical data, and the promotion effect index can be calculated by dividing the number of exposures on the landing page by the number of hits on the entry page.
Optionally, in order that the promotion effect index may reflect the promotion effect of the candidate item more truly, the calculating the respective promotion effect indexes of the n candidate items according to the statistical data of the respective candidate items includes: for the ith candidate item in the n candidate items, calculating the click through rate CTR of the ith candidate item according to the number of clicks of the entry page of the ith candidate item and the number of exposures of the entry page; and/or for the ith candidate item in the n candidate items, calculating the end-to-end conversion rate of the ith candidate item according to the floor page exposure number and the entry page click number of the ith candidate item; wherein i is a positive integer less than or equal to n. In the embodiment of the application, both the CTR and the end-to-end conversion rate belong to popularization effect indexes. Illustratively, the CTR may be calculated by dividing the number of portal page hits by the number of portal page exposures, and the end-to-end conversion may be calculated by dividing the number of landing page exposures by the number of portal page hits.
And 204, selecting at least one target item from the n candidate items according to the respective promotion effect indexes of the n candidate items, wherein the target item is used for being configured in a target user interface.
In the embodiment of the application, after the platform system in the rule configuration acquires the respective promotion effect indexes of the n candidate items, a target item is selected from the n candidate items according to a preconfigured item selection rule. Optionally, a configurator may set a preconfigured project selection rule in a rule configuration console system in advance, and the embodiment of the present application does not limit specific content of the preconfigured project selection rule, for example, the preconfigured project selection rule may be to select a candidate project with a promotion effect index higher than a certain value as a target project, and for example, the preconfigured project selection rule may be to select m candidate projects with promotion effect indexes ranked in the top order as target projects, where m is a positive integer.
Optionally, in order to facilitate the target item selection by the console in the rule configuration, step 204 includes: sorting the n candidate items according to the respective promotion effect indexes of the n candidate items; and selecting at least one target item from the n candidate items according to the sorting result and a preset item selection rule. In the embodiment of the application, after acquiring the respective promotion effect indexes of the n candidate items, the station system in the rule configuration sorts the n candidate items according to the promotion effect indexes, and then selects a target item from the n sorted candidate items according to a preconfigured item selection rule. For example, assuming that the preconfigured item selection rule is to select, as a target item, a candidate item with a ranking result in the top five from the n candidate items, the station system sorts the n candidate items from large to small according to the numerical value corresponding to the promotion effect indicator in the rule configuration, and then selects, as the target item, a candidate item with a ranking result in the top five from the n ranked candidate items. Optionally, in order to maximize the utilization of resources of the target user interface and improve the accuracy of project configuration, the n candidate projects may also be ranked according to a plurality of promotion effect indicators of the n candidate projects; and selecting at least one target item from the n candidate items according to the sorting result and a preset item selection rule. For example, if the preconfigured item selection rule is to select, as target items, candidate items with the top five CTR (Click Through Rate) ranking results and the top three end-to-end conversion Rate ranking results from the n candidate items, in the rule configuration, after the station system sorts the n candidate items from large to small according to the numerical values corresponding to the CTR and the end-to-end conversion Rate, the station system selects, as the target items, the candidate items with the top five CTR ranking results and the top three end-to-end conversion Rate ranking results from the n sorted candidate items.
Optionally, in order to estimate the economic benefit that may be brought by the candidate items and more accurately select the target item, the sorting n candidate items according to the respective popularization effect indicators of the n candidate items includes: calculating the expected economic benefits of the n candidate projects according to the popularization effect indexes of the n candidate projects; and sorting the n candidate items according to the respective expected economic benefits of the n candidate items. The expected economic benefit refers to economic benefits, such as economic profit, which may be brought by configuring the candidate item in the target user interface. Optionally, to visually represent the size of the expected economic benefit, calculating the expected economic benefit of each of the n candidate items according to the popularization effect index of each of the n candidate items, including: according to the respective promotion effect indexes of the n candidate items, the respective order quantity of the n candidate items is estimated, and then the respective expected economic benefits of the n candidate items are calculated according to the respective order quantity of the n candidate items. Optionally, the order quantity refers to a quantity of orders generated by a user to order products corresponding to the candidate item.
For example, if there are 3 candidate items, which are denoted as item 1, item 2, and item 3, and the unit price of the product corresponding to item 1 is 5 yuan, the unit price of the product corresponding to item 2 is 3 yuan, and the unit price of the product corresponding to item 3 is 10 yuan, assuming that the number of orders brought by item 1 can be estimated according to the promotion effect index of item 1 is 100, the number of orders brought by item 2 can be estimated according to the promotion effect index of item 2 is 120, and the number of orders brought by item 3 can be estimated according to the promotion effect index of item 3 is 80, then the expected economic benefit of item 1 can be calculated to be 500 yuan, the expected economic benefit of item 2 is 360 yuan, and the expected economic benefit of item 3 is 800 yuan, the 3 candidate items are sorted from large to small according to the expected economic benefit, and the expected economic benefit of item 3 can be obtained to be the maximum, the expected economic benefit of project 2 is minimal.
Optionally, to widen the configuration of the station system in the regular configuration, the method further includes: and acquiring a fixed item set, wherein the fixed item set comprises at least one fixed item, and the fixed item refers to an item fixedly configured in the target user interface. In the embodiment of the application, the fixed item refers to an item which is directly determined and configured in the target user interface without screening, that is, the fixed item does not require a client to obtain data from a buried point in the user interface on which the fixed item is displayed. For example, a fixed item includes an item that has a strategic collaborative relationship with the client, or an item that requires special support in the target user interface by the client.
In summary, according to the technical scheme provided by the embodiment of the application, the target item configured in the target user interface is selected from the candidate item set according to the promotion effect index of the candidate item, so that the purpose of timely and selectively configuring the item in the target user interface is achieved. Compared with the situation that manual configuration needs to be waited for processing by configuration personnel, the project configuration has certain time delay, the configuration efficiency is low, and configuration errors are easy to occur, the technical scheme provided by the embodiment of the application realizes automatic selection of the projects configured in the target user interface, so that the projects in the target user interface can be adjusted in time, the project configuration efficiency is improved, the risk of the project configuration errors is reduced, and the improvement of the page resource utilization rate is facilitated.
In addition, according to the technical scheme provided by the embodiment of the application, the promotion effect index is calculated according to the plurality of statistical data, so that the promotion effect index is comprehensively represented, the promotion effect of the candidate item is reflected more truly by the promotion effect index, and the accuracy of project configuration is improved.
In addition, the technical scheme provided by the embodiment of the application directly configures the items in the fixed item set in the target user interface, so that the purpose of distinguishing the items from the candidate items in the candidate item set is realized, and the configuration mode of the station system in the regular configuration is widened.
It should be noted that, in the embodiment of the present application, the terms "interface" and "page" are usually mixed, but both terms are used in the same sense, and are display interfaces displayed by the client for human-computer interaction with the user, including presenting information to the user and receiving and responding to operations of the user, which can be understood by those skilled in the art.
The following are embodiments of the apparatus of the present application that may be used to perform embodiments of the method of the present application. For details which are not disclosed in the embodiments of the apparatus of the present application, reference is made to the embodiments of the method of the present application.
Referring to fig. 3, a block diagram of an item configuration apparatus in a user interface according to an embodiment of the present application is shown. The device has the functions of realizing the method examples, and the functions can be realized by hardware or by hardware executing corresponding software. The device can be a server in a system in a rule configuration, and can also be arranged in the server. The apparatus 300 may include: a set acquisition module 310, a data acquisition module 320, an index calculation module 330, and an item selection module 340.
A set obtaining module 310, configured to obtain a candidate item set, where the candidate item set includes n candidate items, and n is a positive integer.
A data obtaining module 320, configured to extract statistical data of each candidate item from embedded point data provided by a client, where the embedded point data is obtained by embedding points in a user interface where the candidate items are displayed by the client;
and the index calculation module 330 is configured to calculate respective promotion effect indexes of the n candidate items according to the statistical data of the candidate items.
And the item selecting module 340 is configured to select at least one target item from the n candidate items according to the respective promotion effect indicators of the n candidate items, where the target item is configured in a target user interface.
Optionally, the index calculating module 330 is configured to: for the ith candidate item in the n candidate items, calculating the click through rate CTR of the ith candidate item according to the entry page click number and the entry page exposure number of the ith candidate item; and/or for the ith candidate item in the n candidate items, calculating the end-to-end conversion rate of the ith candidate item according to the landing page exposure number and the entrance page click number of the ith candidate item; wherein i is a positive integer less than or equal to n.
Optionally, as shown in fig. 4, the item selecting module 340 includes: the item ordering submodule 341 is configured to order the n candidate items according to the respective promotion effect indicators of the n candidate items; the item selecting sub-module 342 is configured to select the at least one target item from the n candidate items according to the sorting result and a preconfigured item selecting rule.
Optionally, as shown in fig. 4, the item ordering sub-module 341 is configured to: calculating the expected economic benefits of the n candidate items according to the popularization effect indexes of the n candidate items; and ranking the n candidate items according to the respective expected economic benefits of the n candidate items.
Optionally, the set obtaining module 310 is further configured to: acquiring a fixed item set, wherein the fixed item set comprises at least one fixed item, and the fixed item refers to an item fixedly configured in the target user interface.
In summary, according to the technical scheme provided by the embodiment of the application, the target item configured in the target user interface is selected from the candidate item set according to the promotion effect index of the candidate item, so that the purpose of timely and selectively configuring the item in the target user interface is achieved. Compared with the situation that manual configuration needs to be waited for processing by configuration personnel, the project configuration has certain time delay, the configuration efficiency is low, and configuration errors are easy to occur, the technical scheme provided by the embodiment of the application realizes automatic selection of the projects configured in the target user interface, so that the projects in the target user interface can be adjusted in time, the project configuration efficiency is improved, the risk of the project configuration errors is reduced, and the improvement of the page resource utilization rate is facilitated.
In addition, according to the technical scheme provided by the embodiment of the application, the promotion effect index is calculated according to the plurality of statistical data, so that the promotion effect index is comprehensively represented, the promotion effect of the candidate item is reflected more truly by the promotion effect index, and the accuracy of project configuration is improved.
In addition, the technical scheme provided by the embodiment of the application directly configures the items in the fixed item set in the target user interface, so that the purpose of distinguishing the items from the candidate items in the candidate item set is realized, and the configuration mode of the station system in the regular configuration is widened.
It should be noted that, when the apparatus provided in the foregoing embodiment implements the functions thereof, only the division of the functional modules is illustrated, and in practical applications, the functions may be distributed by different functional modules according to needs, that is, the internal structure of the apparatus may be divided into different functional modules to implement all or part of the functions described above. In addition, the apparatus and method embodiments provided by the above embodiments belong to the same concept, and specific implementation processes thereof are described in the method embodiments for details, which are not described herein again.
Referring to fig. 5, a block diagram of a server according to an embodiment of the present disclosure is shown. The server may be used to implement the project configuration method in the user interface provided in the above embodiments. For example, the server may be a server in the station system 20 in a regular configuration in the implementation environment shown in FIG. 1. Specifically, the method comprises the following steps:
the server 500 includes a Processing Unit (e.g., a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), an FPGA (Field Programmable Gate Array), etc.) 501, a system Memory 504 including a RAM (Random-Access Memory) 502 and a ROM (Read-Only Memory) 503, and a system bus 505 connecting the system Memory 504 and the Central Processing Unit 501. The server 500 also includes a basic input/output system (I/O system) 506, which facilitates transfer of information between devices within the server, and a mass storage device 507, which stores an operating system 513, application programs 514, and other program modules 512.
The basic input/output system 506 includes a display 508 for displaying information and an input device 509 such as a mouse, keyboard, etc. for a user to input information. The display 508 and the input device 509 are connected to the central processing unit 501 through an input/output controller 510 connected to the system bus 805. The basic input/output system 506 may also include an input/output controller 510 for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, input-output controller 510 also provides output to a display screen, a printer, or other type of output device.
The mass storage device 507 is connected to the central processing unit 501 through a mass storage controller (not shown) connected to the system bus 505. The mass storage device 507 and its associated computer-readable media provide non-volatile storage for the server 500. That is, the mass storage device 507 may include a computer-readable medium (not shown) such as a hard disk or a CD-ROM (Compact disk Read-Only Memory) drive.
Without loss of generality, the computer readable media may comprise computer storage media and communication media. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes RAM, ROM, EPROM (Erasable Programmable Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), flash Memory or other solid state Memory technology, CD-ROM, DVD (Digital Video Disc) or other optical, magnetic, tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will appreciate that the computer storage media is not limited to the foregoing. The system memory 504 and mass storage device 507 described above may be collectively referred to as memory.
The server 500 may also operate as a remote computer connected to a network via a network, such as the internet, according to embodiments of the present application. That is, the server 500 may be connected to the network 512 through the network interface unit 511 connected to the system bus 505, or may be connected to other types of networks or remote computer systems (not shown) using the network interface unit 511.
The memory also includes a computer program stored in the memory and configured to be executed by the one or more processors to implement the item configuration method in the user interface described above.
In an exemplary embodiment, there is also provided a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the project configuration method in the user interface described above.
Optionally, the computer-readable storage medium may include: ROM (Read-Only Memory), RAM (Random-Access Memory), SSD (Solid State drive), or optical disk. The Random Access Memory may include a ReRAM (resistive Random Access Memory) and a DRAM (Dynamic Random Access Memory).
In an exemplary embodiment, a computer program product is also provided, which, when executed by a processor, is adapted to implement the method of configuring an item in a user interface as described above.
It should be understood that reference to "a plurality" herein means two or more. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. In addition, the step numbers described herein only exemplarily show one possible execution sequence among the steps, and in some other embodiments, the steps may also be executed out of the numbering sequence, for example, two steps with different numbers are executed simultaneously, or two steps with different numbers are executed in a reverse order to the order shown in the figure, which is not limited by the embodiment of the present application.
The above description is only exemplary of the present application and should not be taken as limiting the present application, and any modifications, equivalents, improvements and the like that are made within the spirit and principle of the present application should be included in the protection scope of the present application.
Claims (10)
1. A method of configuring items in a user interface, the method comprising:
acquiring a candidate item set, wherein the candidate item set comprises n candidate items, and n is a positive integer;
extracting statistical data of each candidate item from buried point data provided by a client, wherein the buried point data is obtained by burying points in a user interface displaying the candidate items by the client;
calculating respective promotion effect indexes of the n candidate items according to the statistical data of the candidate items;
and selecting at least one target item from the n candidate items according to the respective promotion effect indexes of the n candidate items, wherein the target item is used for being configured in a target user interface.
2. The method of claim 1, wherein said calculating the respective promotion effect indicators of the n candidate items according to the statistical data of the respective candidate items comprises:
for the ith candidate item in the n candidate items, calculating the click through rate CTR of the ith candidate item according to the entry page click number and the entry page exposure number of the ith candidate item;
and/or the presence of a gas in the gas,
for the ith candidate item in the n candidate items, calculating the end-to-end conversion rate of the ith candidate item according to the landing page exposure number and the entry page click number of the ith candidate item;
wherein i is a positive integer less than or equal to n.
3. The method of claim 1, wherein said selecting at least one target item from said n candidate items according to respective promotion effect indicators of said n candidate items comprises:
sorting the n candidate items according to the respective promotion effect indexes of the n candidate items;
and selecting the at least one target item from the n candidate items according to the sorting result and a pre-configured item selection rule.
4. The method according to claim 3, wherein the ranking the n candidate items according to their respective promotion effect indicators comprises:
calculating the expected economic benefits of the n candidate items according to the popularization effect indexes of the n candidate items;
and ranking the n candidate items according to the respective expected economic benefits of the n candidate items.
5. The method according to any one of claims 1 to 4, further comprising:
acquiring a fixed item set, wherein the fixed item set comprises at least one fixed item, and the fixed item refers to an item fixedly configured in the target user interface.
6. An apparatus for configuring an item in a user interface, the apparatus comprising:
the device comprises a set acquisition module, a set selection module and a processing module, wherein the set acquisition module is used for acquiring a candidate item set, the candidate item set comprises n candidate items, and n is a positive integer;
the data acquisition module is used for extracting statistical data of each candidate item from buried point data provided by a client, wherein the buried point data is acquired by the client at the buried point in a user interface displaying the candidate item;
the index calculation module is used for calculating the respective promotion effect indexes of the n candidate items according to the statistical data of the candidate items;
and the item selection module is used for selecting at least one target item from the n candidate items according to the respective promotion effect indexes of the n candidate items, wherein the target item is used for being configured in a target user interface.
7. The apparatus of claim 6, wherein the metric calculation module is configured to:
for the ith candidate item in the n candidate items, calculating the click through rate CTR of the ith candidate item according to the entry page click number and the entry page exposure number of the ith candidate item;
and/or the presence of a gas in the gas,
for the ith candidate item in the n candidate items, calculating the end-to-end conversion rate of the ith candidate item according to the landing page exposure number and the entry page click number of the ith candidate item;
wherein i is a positive integer less than or equal to n.
8. The apparatus of claim 6, wherein the item selection module comprises:
the item ordering submodule is used for ordering the n candidate items according to the respective promotion effect indexes of the n candidate items;
and the item selection submodule is used for selecting the at least one target item from the n candidate items according to the sorting result and a preset item selection rule.
9. A server, characterized in that the server comprises a processor and a memory, in which a computer program is stored, which computer program is loaded and executed by the processor to implement a method of configuring items in a user interface according to any one of claims 1 to 5.
10. A non-transitory computer readable storage medium having stored thereon a computer program, wherein the computer program, when executed by a processor, implements a method for configuring an item in a user interface according to any one of claims 1 to 5.
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