CN110764665B - Information processing method, information processing device and terminal equipment - Google Patents
Information processing method, information processing device and terminal equipment Download PDFInfo
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Abstract
The application is applicable to the technical field of information processing, and provides an information processing method, an information processing device, a terminal device and a computer readable storage medium, wherein the information processing method comprises the following steps: when detecting that a user views the three-dimensional electronic sand table through the terminal equipment, acquiring user operation information; determining the target building characteristics of the user and the intention score of the user according to the user operation information; and determining an information recommendation strategy aiming at the user according to the target floor characteristics and the intention score. By the method, the problems of low information acquisition efficiency and information processing efficiency and poor user experience of the traditional user development and return visit mode can be solved.
Description
Technical Field
The present application belongs to the field of information processing technologies, and in particular, relates to an information processing method, an information processing apparatus, a terminal device, and a computer-readable storage medium.
Background
When a user views a building, the user often needs to visit a specific building and supporting facilities on the spot, and service personnel is also required to follow inquiry communication and return visits continuously to know the user requirements. The traditional user development and return visit mode has low information acquisition efficiency and information processing efficiency and poor user experience.
Disclosure of Invention
The embodiment of the application provides an information processing method, an information processing device, a terminal device and a computer readable storage medium, and can solve the problems of low information acquisition efficiency, low information processing efficiency and poor user experience of the traditional user development and return visit mode.
In a first aspect, an embodiment of the present application provides an information processing method, including:
when detecting that a user views the three-dimensional electronic sand table through the terminal equipment, acquiring user operation information;
determining the target building characteristics of the user and the intention score of the user according to the user operation information;
and determining an information recommendation strategy aiming at the user according to the target floor characteristics and the intention score.
In a second aspect, an embodiment of the present application provides an information processing apparatus, including:
the acquisition module is used for acquiring user operation information when detecting that a user views the three-dimensional electronic sand table through the terminal equipment;
the first determining module is used for determining the target floor characteristics of the user and the intention score of the user according to the user operation information;
and the second determination module is used for determining an information recommendation strategy aiming at the user according to the target floor characteristics and the intention score.
In a third aspect, an embodiment of the present application provides a terminal device, which includes a memory, a processor, a display, and a computer program stored in the memory and executable on the processor, where the processor implements the information processing method according to the first aspect when executing the computer program.
In a fourth aspect, the present application provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the computer program implements the information processing method according to the first aspect.
In a fifth aspect, an embodiment of the present application provides a computer program product, which, when run on a terminal device, causes the terminal device to execute the information processing method described in the first aspect.
Compared with the prior art, the embodiment of the application has the advantages that: in the embodiment of the application, the building information is displayed to a user through the three-dimensional electronic sand table, when the fact that the user views the three-dimensional electronic sand table through terminal equipment is detected, user operation information is obtained, target building characteristics of the user and intention scores of the user can be determined according to the user operation information, accordingly interesting building characteristics and interesting degrees of the user in the three-dimensional electronic sand table are determined, and information recommendation strategies for the user are determined according to the target building characteristics and the intention scores. At the moment, a more accurate information recommendation strategy for different users can be determined based on online user operation information, so that the user experience is optimized, the material cost is reduced, and meanwhile, the information acquisition efficiency and the information processing efficiency are improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a schematic flowchart of an information processing method according to an embodiment of the present application;
fig. 2 is a schematic flowchart of step S102 according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of a terminal device according to an embodiment of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It should also be understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to" determining "or" in response to detecting ". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
Reference throughout this specification to "one embodiment" or "some embodiments," or the like, means that a particular feature, structure, or characteristic described in connection with the embodiment is included in one or more embodiments of the present application. Thus, appearances of the phrases "in one embodiment," "in some embodiments," "in other embodiments," or the like, in various places throughout this specification are not necessarily all referring to the same embodiment, but rather "one or more but not all embodiments" unless specifically stated otherwise. The terms "comprising," "including," "having," and variations thereof mean "including, but not limited to," unless expressly specified otherwise.
The information processing method provided by the embodiment of the application can be applied to terminal devices such as a mobile phone, a tablet Personal Computer, a wearable device, a vehicle-mounted device, an Augmented Reality (AR)/Virtual Reality (VR) device, a notebook Computer, a super-mobile Personal Computer (UMPC), a netbook, a Personal Digital Assistant (PDA), and the like, and the specific type of the terminal device is not limited in any way in the embodiment of the application.
Specifically, fig. 1 shows a flowchart of a first information processing method provided in an embodiment of the present application, where the information processing method can be applied to a terminal device.
In the embodiment of the present application, the type of the terminal device is not limited herein. Illustratively, the terminal device may be one of a mobile phone, a tablet computer, a desktop computer, a server, a wearable device, and the like. Moreover, the software operating environment in the terminal device may be a mobile operating system such as an Android system and an IOS system, or may be other software platforms or tools, for example, an applet development tool in a specific application.
The information processing method includes:
step S101, when detecting that a user checks a three-dimensional electronic sand table through terminal equipment, acquiring user operation information, wherein the three-dimensional electronic sand table contains three-dimensional floor information.
In this embodiment of the present application, the user may be identified by at least one of information such as a user account and a terminal ID, that is, in an application process of this embodiment of the present application, the user may be represented by the user account and the terminal ID. For example, if the user views the three-dimensional electronic sand table through a specified application installed on the terminal device, the user may view a user account of the three-dimensional electronic sand table in the specified application to identify the user.
The three-dimensional electronic sand table refers to a three-dimensional digital map which is obtained in a three-dimensional map building mode and comprises geographic information. The three-dimensional electronic sand table can be obtained in various ways, for example, the three-dimensional electronic sand table can be obtained by at least one of a three-place modeling tool, a Simultaneous Localization And Mapping (SLAM), a Structure From Motion (SFM), And the like. Of course, the three-dimensional electronic sand table can also be obtained through an algorithm developed by a developer.
The three-dimensional electronic sand table comprises three-dimensional building information. Wherein the building may include real property on sale and, in some cases, an associated complement of real property. The building may comprise one or more of a building or house, a shop, a garden, a crust, or even a parking space, etc. The three-dimensional building information may include at least a part of information of each building in the building, and equipment, facilities, sites, even services and the like matched with the building.
In the embodiment of the application, the user operation information is associated with the three-dimensional electronic sand table. The user operation information may be determined according to an actual application scenario, for example, may be determined according to an interaction manner of the user with the terminal device. For example, the terminal device includes a touch screen, and the user operation information may include interaction information of the user with the three-dimensional electronic sand table through touch operation; in addition, the user operation information may further include sharing operation information and/or comment operation information associated with the three-dimensional electronic sand table, and the like.
In some embodiments, the three-dimensional electronic sand table may include a house type characteristic of each house in the building, and information about equipment, facilities, sites, even services, etc. corresponding to each house, such as a traffic characteristic, a business characteristic, a medical characteristic, an educational characteristic, and an environmental characteristic of the building.
And S102, determining the target floor characteristics of the user and the intention score of the user according to the user operation information.
In the embodiment of the application, the target building characteristics can be determined according to the actual situation of the building. By determining the target building characteristics of the user, the user can know which characteristics of the building are valued and interested, so that the user can be screened according with the user requirements in the follow-up process according to the target building characteristics.
In some embodiments, the target floor characteristic may include at least one of a house type characteristic, a traffic characteristic, a business characteristic, a medical characteristic, an educational characteristic, and an environmental characteristic. The house type characteristics may include one or more of characteristics such as house type size, room distribution, house type orientation, and the like; the traffic characteristics may include one or more of characteristics such as geographic location, travel (e.g., subway, bus, train station, airport, etc.); the commercial features may include one or more of location of the business establishment, distance of the building from the business establishment, and traffic between the building and the business establishment; the medical characteristics may include characteristics related to medical resources such as hospitals and clinics; the educational features may include relevant features such as locations of educational resources such as schools, school districts, training institutions, corresponding modes of transportation, and the like; the environmental features may include features such as greenery, parks, and even human environments.
In embodiments of the present application, the intent score may indicate how high the user's willingness to purchase and/or how interested in a target floor characteristic is. In some embodiments, the intent score may indicate a degree of the user's overall purchase intent and may also indicate a respective degree of the user's intent for each of the various target floor features. The intent score may include one or more scores.
In the embodiment of the application, the manner of determining the target floor characteristics of the user and the intention score of the user according to the user operation information may be various. For example, the object corresponding to the user operation and the information viewed by the user are acquired, and the occurrence frequency of each floor characteristic in each object and the viewed information is counted, so that the target floor characteristic of the user is determined. In addition, the collecting information and the sharing information of the user, and the access path information (such as access duration information, access object information, upper sharer information and the like) of the user can be obtained to determine the target floor characteristics of the user and the intention score of the user. For example, if the user opens a link shared by multiple property brokers within a certain period of time to access the three-dimensional electronic sand table, it may be estimated that the purchasing intention of the user is stronger, that is, the intention score is higher.
And S103, determining an information recommendation strategy aiming at the user according to the target building characteristics and the intention score.
In the embodiment of the present application, the information recommendation policy may include at least one of information recommendation frequency, information recommendation content, information recommendation manner, and the like. For example, the frequency of recommending information to the user may be determined according to the intention score, for example, if the intention score is lower, it indicates that the purchase will of the user is lower, and therefore, the frequency of recommending information to the user may be correspondingly reduced. In addition, illustratively, according to the target building characteristic, corresponding recommended buildings can be matched for the user and recommended.
In some embodiments, the user operation information includes access path information and three-dimensional electronic sand table interaction information.
Wherein the access path information may indicate related information of a path on which the user accesses the three-dimensional electronic sand table. For example, the access duration of the user accessing the three-dimensional electronic sand table by opening the shared link, sharer information associated with the link, the sharing times, the search path of the user accessing the three-dimensional electronic sand table by a specific application program, and the like. The three-dimensional electronic sand table interaction information may refer to information related to an interaction operation between a user and the three-dimensional electronic sand table through a terminal device, for example, information related to a click operation of the user on a display interface of the three-dimensional electronic sand table, and the like.
Fig. 2 shows a schematic flowchart of step S102 provided in the embodiment of the present application. As shown in fig. 2, in some embodiments, the determining the target floor characteristics of the user and the intention score of the user according to the user operation information includes:
step S201, according to the access path information, at least one of access frequency information, access object information, access duration information and other account information associated with the user is obtained;
step S202, acquiring target object information associated with the three-dimensional electronic sand table interaction information;
step S203, determining the target floor characteristics of the user and the intention score of the user according to the target object information and at least one of the access frequency information, the access object information, the access duration information and other account information associated with the user of the user.
The user access duration information can be obtained by calculation according to the access login time and the access launch time of the user. The other account information associated with the user may include an account that shares three-dimensional electronic sand table information with the user and/or information that receives a shared account of the user. The other account information may include identity information of the account, account dynamic information, and the like. For example, in some embodiments, through other account information, the channel through which the user obtained the floor information can be known, and the content of the account in which the user is interested can be known.
In this embodiment of the application, the three-dimensional electronic sand table interaction information may refer to information related to an interaction operation between a user and the three-dimensional electronic sand table through a terminal device, and therefore, the target object information may be associated with the interaction operation. In the embodiment of the application, the three-dimensional electronic sand table comprises all objects identified by a target tracking algorithm and areas corresponding to the objects. Therefore, an object corresponding to the interactive operation, i.e., a target object, may be determined. For example, the object may be an object corresponding to a click operation of a user on the three-dimensional electronic sand table display interface, and the object may be determined as the target object, and information of the target object may be acquired as target object information.
In some embodiments, the determining the target floor characteristics of the user and the user's intention score according to the target object information and at least one of access number information, access object information, access duration information, and other account information associated with the user of the user includes:
determining the integral intention score, the first target floor characteristics and first intention scores corresponding to the first target floor characteristics of the user according to at least one of access frequency information, access object information, access duration information and other account information associated with the user;
according to the target object information, second intention scores corresponding to second target building characteristics of the user and second target building characteristics respectively are determined;
merging the first intention scores corresponding to the first target building characteristics, the second intention scores corresponding to the second target building characteristics and the second target building characteristics to obtain target intention scores corresponding to the target building characteristics and the target building characteristics;
correspondingly, the determining an information recommendation strategy for the user according to the target floor characteristics and the intention score comprises:
determining information recommendation frequency for the user according to the overall intention score;
and determining information recommendation contents aiming at the user according to the target intention scores respectively corresponding to the target building characteristics and the target building characteristics.
In the embodiment of the application, the overall intention score can indicate the level of the purchasing intention of the user. In some embodiments, weights respectively corresponding to one or more of the access frequency information, the access object information, the access duration information, the other account information associated with the user, and the like of the user may be set, and the overall intention score may be calculated.
In the embodiment of the application, the target user can be well distinguished through the overall intention score; at the moment, information recommendation and information return visit are performed on the user in a targeted manner according to the information recommendation content of the user, so that the transaction rate can be greatly improved, the interference to customers is reduced, and the user experience is improved.
In some embodiments, the obtaining target object information associated with the three-dimensional electronic sand table interaction information includes:
acquiring a browsing path of a user in the three-dimensional electronic sand table, and acquiring target object information corresponding to the browsing path;
and/or acquiring the click operation of the user in the three-dimensional electronic sand table, and acquiring the target object information corresponding to the click operation.
The target object information corresponding to the browsing path may include information of a target object whose distance from the browsing path is within a preset distance range. The clicking operation of the user in the three-dimensional electronic sand table may include one or more of a touch operation of a touch screen of the terminal device, a clicking operation realized by a mouse, a keyboard and the like, and the like.
In the embodiment of the application, the building information is displayed to a user through the three-dimensional electronic sand table, when the fact that the user views the three-dimensional electronic sand table through terminal equipment is detected, user operation information is obtained, target building characteristics of the user and intention scores of the user can be determined according to the user operation information, accordingly interesting building characteristics and interesting degrees of the user in the three-dimensional electronic sand table are determined, and information recommendation strategies for the user are determined according to the target building characteristics and the intention scores. At the moment, a more accurate information recommendation strategy for different users can be determined based on online user operation information, so that the user experience is optimized, the material cost is reduced, and meanwhile, the information acquisition efficiency and the information processing efficiency are improved.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.
Fig. 3 shows a block diagram of an information processing apparatus provided in an embodiment of the present application, corresponding to the information processing method described in the above embodiment, and only the relevant parts of the embodiment of the present application are shown for convenience of description.
Referring to fig. 3, the information processing apparatus 3 includes:
the obtaining module 301 is configured to obtain user operation information when it is detected that a user views a three-dimensional electronic sand table through a terminal device, where the three-dimensional electronic sand table includes three-dimensional floor information;
a first determining module 302, configured to determine, according to the user operation information, a target floor characteristic of the user and an intention score of the user;
and a second determining module 303, configured to determine an information recommendation policy for the user according to the target floor characteristics and the intention score.
Optionally, in the information processing apparatus 3, the user operation information includes access path information and three-dimensional electronic sand table interaction information.
Optionally, the first determining module 302 specifically includes:
the first acquisition unit is used for acquiring at least one of access frequency information, access object information, access duration information and other account information associated with the user according to the access path information;
the second acquisition unit is used for acquiring target object information associated with the three-dimensional electronic sand table interaction information;
the first determining unit is used for determining the target floor characteristics of the user and the intention score of the user according to the target object information and at least one of access frequency information, access object information, access duration information and other account information associated with the user of the user.
Optionally, the first determining unit specifically includes:
the first determining subunit is used for determining the overall intention score, the first target floor characteristics and first intention scores corresponding to the first target floor characteristics of the user according to at least one of access frequency information, access object information, access duration information and other account information associated with the user;
the second determining subunit is used for determining second intention scores corresponding to the second target floor characteristics of the user and the second target floor characteristics respectively according to the target object information;
the merging subunit is used for merging the first intention scores corresponding to the first target building characteristics, the second intention scores corresponding to the second target building characteristics and the second intention scores corresponding to the second target building characteristics to obtain target intention scores corresponding to the target building characteristics and the target building characteristics;
correspondingly, the second determining module 303 specifically includes:
a second determination unit configured to determine an information recommendation frequency for the user according to the overall intention score;
and the third determining unit is used for determining information recommendation contents aiming at the user according to the target intention scores respectively corresponding to the target floor characteristics and the target floor characteristics.
Optionally, the second obtaining unit is specifically configured to:
acquiring a browsing path of a user in the three-dimensional electronic sand table, and acquiring target object information corresponding to the browsing path;
and/or acquiring the click operation of the user in the three-dimensional electronic sand table, and acquiring the target object information corresponding to the click operation.
Optionally, in the information processing apparatus 3, the target floor characteristics include at least one of a house type characteristic, a traffic characteristic, a business characteristic, a medical characteristic, an educational characteristic, and an environmental characteristic.
In the embodiment of the application, the building information is displayed to a user through the three-dimensional electronic sand table, when the fact that the user views the three-dimensional electronic sand table through terminal equipment is detected, user operation information is obtained, target building characteristics of the user and intention scores of the user can be determined according to the user operation information, accordingly interesting building characteristics and interesting degrees of the user in the three-dimensional electronic sand table are determined, and information recommendation strategies for the user are determined according to the target building characteristics and the intention scores. At the moment, a more accurate information recommendation strategy for different users can be determined based on online user operation information, so that the user experience is optimized, the material cost is reduced, and meanwhile, the information acquisition efficiency and the information processing efficiency are improved.
It should be noted that, for the information interaction, execution process, and other contents between the above-mentioned devices/units, the specific functions and technical effects thereof are based on the same concept as those of the embodiment of the method of the present application, and specific reference may be made to the part of the embodiment of the method, which is not described herein again.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
Fig. 4 is a schematic structural diagram of a terminal device according to an embodiment of the present application. As shown in fig. 4, the terminal device 4 of this embodiment includes: at least one processor 40 (only one shown in fig. 4), a memory 41, and a computer program 42 stored in the memory 41 and executable on the at least one processor 40, the processor 40 implementing the steps in any of the various information processing method embodiments described above when executing the computer program 42.
The terminal device 4 may be a wearable device, a desktop computer, a notebook, a palm computer, a cloud server, or other computing devices. The terminal device may include, but is not limited to, a processor 40, a memory 41. Those skilled in the art will appreciate that fig. 4 is merely an example of the terminal device 4, and does not constitute a limitation of the terminal device 4, and may include more or less components than those shown, or combine some of the components, or different components, such as may also include input devices, output devices, network access devices, etc. The input device may include a keyboard, a touch pad, a fingerprint sensor (for collecting fingerprint information of a user and direction information of a fingerprint), a microphone, a camera, and the like, and the output device may include a display, a speaker, and the like.
The Processor 40 may be a Central Processing Unit (CPU), and the Processor 40 may be other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, discrete hardware component, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 41 may in some embodiments be an internal storage unit of the terminal device 4, such as a hard disk or a memory of the terminal device 4. In other embodiments, the memory 41 may also be an external storage device of the terminal device 4, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), or the like provided on the terminal device 4. Further, the memory 41 may also include both an internal storage unit and an external storage device of the terminal device 4. The memory 41 is used for storing an operating system, an application program, a BootLoader (BootLoader), data, and other programs, such as program codes of the computer program. The memory 41 may also be used to temporarily store data that has been output or is to be output.
In addition, although not shown, the terminal device 4 may further include a network connection module, such as a bluetooth module Wi-Fi module, a cellular network module, and the like, which is not described herein again.
The embodiments of the present application further provide a computer-readable storage medium, where a computer program is stored, and when the computer program is executed by a processor, the computer program implements the steps in the above-mentioned method embodiments.
The embodiments of the present application provide a computer program product, which when running on a mobile terminal, enables the mobile terminal to implement the steps in the above method embodiments when executed.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, all or part of the processes in the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium and can implement the steps of the embodiments of the methods described above when the computer program is executed by a processor. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer readable medium may include at least: any entity or device capable of carrying computer program code to a photographing apparatus/terminal apparatus, a recording medium, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), an electrical carrier signal, a telecommunications signal, and a software distribution medium. Such as a usb-disk, a removable hard disk, a magnetic or optical disk, etc. In certain jurisdictions, computer-readable media may not be an electrical carrier signal or a telecommunications signal in accordance with legislative and patent practice.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus/network device and method may be implemented in other ways. For example, the above-described apparatus/network device embodiments are merely illustrative, and for example, the division of the modules or units is only one logical division, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present application and are intended to be included within the scope of the present application.
Claims (7)
1. An information processing method characterized by comprising:
when detecting that a user views a three-dimensional electronic sand table through terminal equipment, acquiring user operation information, wherein the three-dimensional electronic sand table contains three-dimensional floor information, the user operation information comprises interaction information of the user and the three-dimensional electronic sand table through touch operation, sharing operation information and comment operation information which are associated with the three-dimensional electronic sand table, and the user operation information further comprises access path information;
determining target floor characteristics of the user and the intention score of the user according to the user operation information, wherein the target floor characteristics comprise traffic characteristics, business characteristics, medical characteristics, educational characteristics and environmental characteristics;
determining an information recommendation strategy aiming at the user according to the target floor characteristics and the intention score;
determining the target building characteristics of the user and the intention score of the user according to the user operation information, wherein the determining comprises the following steps:
according to the access path information, at least one of access frequency information, access object information, access duration information and other account information associated with the user is obtained;
acquiring target object information associated with the three-dimensional electronic sand table interaction information;
determining target floor characteristics of the user and an intention score of the user according to at least one of access frequency information, access object information, access duration information of the user and other account information associated with the user and the target object information;
the acquiring target object information associated with the three-dimensional electronic sand table interaction information comprises:
and acquiring a browsing path of a user in the three-dimensional electronic sand table, and acquiring target object information corresponding to the browsing path, wherein the target object information corresponding to the browsing path comprises information of a target object of which the distance from the browsing path is within a preset distance range.
2. The information processing method according to claim 1, wherein the determining the target floor characteristics of the user and the user's intention score according to the target object information and at least one of access number information, access object information, access duration information, and other account information associated with the user of the user comprises:
determining the integral intention score, the first target floor characteristics and first intention scores corresponding to the first target floor characteristics of the user according to at least one of access frequency information, access object information, access duration information and other account information associated with the user;
according to the target object information, second intention scores corresponding to second target building characteristics of the user and second target building characteristics respectively are determined;
merging the first intention scores corresponding to the first target building characteristics, the second intention scores corresponding to the second target building characteristics and the second target building characteristics to obtain target intention scores corresponding to the target building characteristics and the target building characteristics;
correspondingly, the determining an information recommendation strategy for the user according to the target floor characteristics and the intention score comprises:
determining information recommendation frequency for the user according to the overall intention score;
and determining information recommendation contents aiming at the user according to the target intention scores respectively corresponding to the target building characteristics and the target building characteristics.
3. The information processing method according to claim 1, wherein the acquiring target object information associated with the three-dimensional electronic sand table interaction information further comprises:
and acquiring the clicking operation of a user in the three-dimensional electronic sand table, and acquiring target object information corresponding to the clicking operation.
4. The information processing method according to any one of claims 1 to 3, wherein the target floor characteristic further includes a house type characteristic.
5. An information processing apparatus characterized by comprising:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring user operation information when detecting that a user views a three-dimensional electronic sand table through terminal equipment, the three-dimensional electronic sand table comprises three-dimensional floor information, the user operation information comprises interaction information of the user and the three-dimensional electronic sand table through touch operation, sharing operation information and comment operation information which are associated with the three-dimensional electronic sand table, and the user operation information also comprises access path information;
the first determination module is used for determining target floor characteristics of the user and the intention score of the user according to the user operation information, wherein the target floor characteristics comprise traffic characteristics, business characteristics, medical characteristics, educational characteristics and environmental characteristics;
the first determining module includes:
the first acquisition unit is used for acquiring at least one of access frequency information, access object information, access duration information and other account information associated with the user according to the access path information;
the second acquisition unit is used for acquiring target object information associated with the three-dimensional electronic sand table interaction information;
the first determining unit is used for determining the target floor characteristics of the user and the intention score of the user according to the target object information and at least one of access frequency information, access object information, access duration information and other account information associated with the user of the user;
the second determination module is used for determining an information recommendation strategy for the user according to the target floor characteristics and the intention score;
the acquiring target object information associated with the three-dimensional electronic sand table interaction information comprises:
and acquiring a browsing path of a user in the three-dimensional electronic sand table, and acquiring target object information corresponding to the browsing path, wherein the target object information corresponding to the browsing path comprises information of a target object of which the distance from the browsing path is within a preset distance range.
6. A terminal device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the information processing method according to any one of claims 1 to 4 when executing the computer program.
7. A computer-readable storage medium storing a computer program, wherein the computer program is executed by a processor to implement the information processing method according to any one of claims 1 to 4.
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| CN112949891A (en) * | 2020-05-22 | 2021-06-11 | 深圳市明源云客电子商务有限公司 | House resource recommendation method and device based on client intention prediction |
| CN112561269A (en) * | 2020-12-07 | 2021-03-26 | 深圳市思为软件技术有限公司 | Advisor recommendation method and device |
| CN114463323B (en) * | 2022-02-22 | 2023-09-08 | 数坤(上海)医疗科技有限公司 | Focal region identification method and device, electronic equipment and storage medium |
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