CN110737384A - rich media card playing method, device, electronic equipment and medium - Google Patents

rich media card playing method, device, electronic equipment and medium Download PDF

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Publication number
CN110737384A
CN110737384A CN201910985131.2A CN201910985131A CN110737384A CN 110737384 A CN110737384 A CN 110737384A CN 201910985131 A CN201910985131 A CN 201910985131A CN 110737384 A CN110737384 A CN 110737384A
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China
Prior art keywords
rich media
playing
media card
played
cards
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CN201910985131.2A
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CN110737384B (en
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刘彦明
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Netease Hangzhou Network Co Ltd
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Netease Hangzhou Network Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/0485—Scrolling or panning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/435—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/438—Presentation of query results
    • G06F16/4387—Presentation of query results by the use of playlists

Abstract

The application discloses a method, a device, electronic equipment and media for playing kinds of rich media cards, wherein the method comprises the steps of displaying a rich media card list on a current display page of a graphical user interface, responding to sliding operation acting on the graphical user interface, controlling the exposure area ratio of the rich media cards in the rich media card list, responding to stop of the sliding operation, determining at least rich media cards to be played according to the exposure area ratio, wherein the exposure area ratio refers to the ratio of the exposure area of the rich media cards to the total area of the rich media cards, and selecting a target rich media card from at least rich media cards to be played for playing according to the playing priority of at least rich media cards to be played.

Description

rich media card playing method, device, electronic equipment and medium
Technical Field
The present application relates to the field of software applications, and in particular, to a method, an apparatus, an electronic device, and a medium for playing rich media cards.
Background
The rich media are information transmission methods, streaming media information including videos, motion pictures and the like are displayed through the rich media, and the streaming media information displayed through the rich media can enable a user to acquire dynamic information, so that the information acquired by the user is more comprehensive.
When a user views the streaming media information displayed by the rich media through the terminal equipment, the media information in the rich media displayed in the graphical user interface of the terminal equipment is played. When the rich media is displayed in the graphical user interface, if a user wants to view the media information of the rich media, the user needs to manually click the play button of the rich media, the media information of the rich media is played, and if the user does not click the play button of the rich media, the user cannot view the media information of the rich media.
Disclosure of Invention
In view of the above, the present application aims to provide methods, apparatuses, electronic devices and media for playing rich media cards.
In embodiments, the present application provides a method for playing rich media cards, the method comprising:
displaying a rich media card list on a current display page of the graphical user interface;
controlling an exposure area ratio of the rich media cards in the rich media card column in response to a sliding operation acting on the graphical user interface;
responding to the stop of the sliding operation, and determining at least rich media cards to be played according to the exposure area ratio, wherein the exposure area ratio is the ratio of the exposure area of the rich media cards to the total area of the rich media cards;
selecting a target rich media card from the at least rich media cards to play according to the playing priority of the at least rich media cards to play.
In embodiments, the selecting a target rich media card from the at least rich media cards to play according to the play priority of the at least rich media cards to play comprises:
and playing the rich media card with the highest playing priority in the rich media cards to be played as the target rich media card.
In , the playing the rich media card with the highest playing priority among the rich media cards to be played as the target rich media card includes:
and if at least two rich media cards with the highest playing priority exist in the rich media cards to be played, selecting a target rich media card from the rich media cards with the highest playing priority in the rich media cards to be played for playing according to the sliding direction of the sliding operation.
In embodiments, the playback priority is determined according to any or more of the following:
the position information of the rich media card to be played, the playing content category of the rich media card to be played and the latest playing time information of the rich media card to be played.
In , when the playback priority is determined according to the playback content category of the rich media cards to be played, the selecting a target rich media card from the at least rich media cards to be played for playback according to the playback priority of the at least rich media cards to be played includes:
and according to the category priorities of the at least rich media cards to be played, playing the rich media card with the highest category priority in the rich media cards as the target rich media card.
In , when the playback priority is determined according to the latest playback time information of the rich media cards to be played, the selecting a target rich media card from the at least rich media cards to be played for playback according to the playback priorities of the at least rich media cards to be played includes:
and playing the rich media card with the latest playing time as the target rich media card from the rich media cards played in the latest preset time period.
In , the selecting, according to the sliding direction of the sliding operation, a target rich media card from among the rich media cards to be played that have the highest playing priority for playing includes:
if the sliding direction is an upward sliding direction, playing the topmost rich media card to be played in the graphical user interface as the target rich media card;
and if the sliding direction is a downward sliding direction, playing the rich media card to be played at the lowest position in the graphical user interface as the target rich media card.
In embodiments, the category priority of the rich media card to be played is determined according to the following steps:
and aiming at each playing content category, dynamically adjusting the category priority of each playing content category according to the operation times of the rich media card of the playing content category.
In , the dynamically adjusting the category priority of each playing content category according to the operation times of the rich media cards of the playing content category for each playing content category includes:
for each play content category, when detecting the forward operation behavior of the rich media card under the play content category, according to the operation times of the forward operation behavior of the rich media card of the play content category, performing forward adjustment on the current category priority of the play content category to determine the category priority of the play content category; the forward operation behavior refers to an operation behavior showing interest in the rich media card in the playing content category;
for each playing content category, when a negative operation behavior for the rich media card under the playing content category is detected, performing negative adjustment on the current category priority of the playing content category according to the operation times of the negative operation behavior of the rich media card of the playing content category to determine the category priority of the playing content category; the negative operation behavior refers to operation behavior showing no interest in the rich media cards in the playing content category.
In embodiments, a device for kinds of rich media cards to play, the device comprising:
, a display module for displaying a rich media card list on a current display page of the graphical user interface;
a determining module for determining at least rich media cards to be played according to the exposure area ratio in response to the stop of the sliding operation, wherein the exposure area ratio is the ratio of the exposure area of the rich media cards to the total area of the rich media cards;
and the playing module is used for selecting a target rich media card from the at least rich media cards to be played for playing according to the sliding direction of the sliding operation.
embodiments further provide electronic devices including a processor, a memory and a bus, the memory storing machine readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine readable instructions when executed by the processor performing steps of a method such as rich media card playing.
In , the present application further provides computer-readable storage media, wherein the computer-readable storage media stores thereon a computer program which, when executed by a processor, performs the steps of the method as rich media card playback.
The method for playing the rich media cards provided by the embodiment of in the present application is implemented by rendering a graphical user interface including a target application on a display screen of a terminal device, then moving a rich media card list in the graphical user interface correspondingly with a sliding operation performed by a user on the graphical user interface, after the sliding operation is stopped, the rich media card list also stops moving adaptively, then calculating an exposure area ratio of the rich media cards displayed in the graphical user interface, determining at least rich media cards to be played according to the exposure area ratio, and finally obtaining a playing priority of each rich media card to be played, and determining the target rich media card to be played according to the playing priority of each rich media card to be played.
In the traditional scheme, after the rich media card list stops sliding, a user can determine an interested rich media card according to brief information of rich media card display in a current display page of a graphical user interface, then, the user manually clicks a play button in the determined interested rich media card, and the determined interested rich media card can be played. In the method, the playing priority is set for each rich media card to be played in advance before the rich media cards are played, and when the rich media cards are played, which rich media card to be played can be determined according to the playing priority.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
FIG. 1 is a schematic view of a current presentation page of graphical user interfaces;
fig. 2 is a schematic basic flowchart of a method for playing kinds of rich media cards according to an embodiment of the present application;
fig. 3 is a schematic basic flowchart of another methods for playing rich media cards according to the present application;
FIG. 4 is a schematic structural diagram of an apparatus for playing kinds of rich media cards according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of electronic devices 600 according to an embodiment of the present application.
Detailed Description
For purposes of making the objects, aspects and advantages of the embodiments of the present application more apparent and complete description of the embodiments of the present application, as illustrated in the accompanying drawings in the present application, it is to be understood that the described embodiments are merely a partial, and not a complete, embodiments of the present application .
It is currently a common practice to deliver information to a user by displaying rich media cards in a graphical user interface. In the conventional scheme, after a user sees a certain interested rich media card, the rich media card can be played only by manually clicking.
As an example shown in FIG. 1, a particular scenario is shown in which a rich media card list is displayed in a graphical user interface. As shown in fig. 1, three rich media cards, namely a rich media card 1, a rich media card 2, and a rich media card 3, are displayed in the graphical user interface, in the conventional scheme, after a user sees the three rich media cards, the user can select a rich media card (such as the rich media card 1) that is interested in the user according to the brief information of each rich media card and the initial picture of the streaming media information in the rich media card, and then, the user manually clicks a play button in the middle of the rich media card 1, so that the rich media card 1 can be played. The method that the rich media card can be played only by manually clicking by the user makes the operation more complicated when the rich media card which the user is interested in is played.
In view of the above situation, the application of the embodiment provides a method for playing rich media cards, which is applied to a terminal device, and a graphical user interface of a target application is rendered on a display screen of the terminal device.
As shown in fig. 2, the method for playing the rich media card includes the following steps:
s201, displaying a rich media card list on a current display page of a graphical user interface;
s202, responding to the sliding operation acted on the graphical user interface, and controlling the exposure area ratio of the rich media cards in the rich media card column;
s203, responding to the stop of the sliding operation, and determining at least rich media cards to be played according to the exposure area ratio, wherein the exposure area ratio is the ratio of the exposure area of the rich media cards to the total area of the rich media cards;
s204, selecting a target rich media card from the at least rich media cards to be played for playing according to the playing priority of the at least rich media cards to be played.
In the step S201, the rich media card list may be a list including at least rich media cards and at least other information cards (the rich media card list may also include only rich media cards), where the rich media cards are carriers displaying streaming media information, and the streaming media information may be videos, dynamic images, and the like.
In the specific implementation of step S201, first, a rich media card list needs to be obtained, and since there are too many rich media cards in the rich media card list, all the rich media cards may not be exposed in the current display page of the graphical user interface at the same time, at this time, the current display page of the graphical user interface may only expose part of the rich media cards in the rich media card list (some rich media cards may only display parts).
In step S202, the information of the sliding operation mainly includes a sliding direction and a sliding distance, where the sliding direction includes an upward sliding direction and a downward sliding direction, and the sliding distance refers to a distance moved by the touch point of the sliding operation in a certain sliding directions.
The exposure area refers to the area of the rich media card displayed in the current display page of the graphical user interface, and the exposure area ratio refers to the ratio of the exposure area of the rich media card to the total area of the rich media card. In specific implementation, the exposure area ratio of the rich media cards which can be completely displayed in the current display page is 100%, the exposure area ratio of the rich media cards which are partially displayed in the current display page is 0-100%, and the exposure area ratio of the rich media cards which are not displayed in the current display page is 0. The user can see the whole rich media card which is completely displayed in the current display page; the user can see the part of the rich media card partially displayed in the current display page; the user cannot see any information for the rich media card not shown in the current presentation page
In the specific implementation of step S202, a sliding operation performed by the user in the graphical user interface is obtained. Then, the moving direction of the rich media card list is determined according to the sliding direction of the sliding operation, and the moving distance of the rich media card list is determined according to the sliding distance of the sliding operation. And finally, controlling the rich media card list to move in the current display page of the graphical user interface according to the moving direction and the moving distance of the rich media card list, and further controlling the exposure area ratio of each rich media card in the rich media card list in the current display page of the graphical user interface.
For example, when the direction of the slide operation by the user is upward, the list of rich media cards in the currently presented page of the graphical user interface may move upward.
For another example, when the sliding direction of the sliding operation of the user is downward, the rich media card list in the currently presented page of the graphical user interface may move downward.
Step S203 may determine that the sliding operation is stopped if the graphical user interface does not receive a new sliding operation in a preset time period when the rich media card list stops moving in a specific implementation; the slide operation may be considered to be stopped after the finger performing the slide operation is detached from the graphical user interface. After the sliding operation is stopped, which rich media cards are displayed in the graphical user interface in all the rich media cards can be determined, then the exposure area ratio of the rich media cards can be calculated according to the exposure area of the rich media cards and the total area of the rich media cards, whether the exposure area ratio of the rich media cards reaches the preset exposure area ratio is judged, if the exposure area ratio of the rich media cards reaches the preset exposure area ratio, the rich media cards are determined to be the rich media cards to be played, and if the exposure area ratio of the rich media cards does not reach the preset exposure area ratio, the rich media cards are determined not to be the rich media cards to be played. The preset exposure area ratio may be set manually, and the ratio of the exposure area of the rich media card to the total area of the rich media card is 2/3, which is not limited herein.
For example, when the preset exposure area ratio is 2/3, the current presentation page on the graphical user interface includes three rich media cards, respectively: the rich media card A at the top of the current display page has an exposure area ratio of 4/5; the exposure area of the rich media card B in the middle of the current display page accounts for 100%; the exposure area ratio of the rich media card A at the top of the current display page is 1/3, when the rich media card to be played is determined, the exposure area ratio of the rich media card A and the exposure area ratio of the rich media card B are determined to exceed the preset exposure area ratio according to the comparison result of the exposure area ratio of each rich media card and the preset exposure area ratio, and the rich media card A and the rich media card B are determined to be the rich media card to be played.
In general, the area of the currently displayed page of the graphical user interface is much larger than the area of rich media cards, so according to the arrangement of the rich media cards and other information cards in the rich media card list, after the rich media card list stops moving (generally, after the sliding operation stops), there are several cases, namely, cases, in which no rich media card exists in the currently displayed page of the graphical user interface, second cases, in which rich media cards exist in the currently displayed page of the graphical user interface, and third cases, in which there are multiple rich media cards in the currently displayed page of the graphical user interface.
In step S204, the playing priority reflects the priority of the rich media card to be played, and the target rich media card refers to the rich media card to be played that is determined to be played; correspondingly, the rich media card to be played refers to a card selected to be the target rich media card (the rich media card to be played is not necessarily played).
In a specific implementation, after the rich media cards to be played are determined according to the step S203, the attribute information of the rich media cards to be played can be determined, the playing priority of each rich media card to be played is determined according to the media information of the rich media card to be played, and the rich media card to be played with the highest playing priority is played as the target rich media card.
The playing content category may include an emergency notification category (e.g., a notice related to the target application, an update related to the target application, etc.), a recommendation category (e.g., a new game recommendation related to the target application, an activity recommendation related to the target application, etc.), a notification category (e.g., a merchandise notification unrelated to the target application, a friend notification unrelated to the target application, etc.), the latest playing time information may be the playing time of the last times of the rich media card within the preset time period.
As described in the foregoing, there are at least three factors that determine the target rich media card:
the element, position information of the rich media card to be played, reflects that the closer the rich media card to be played is to the top/bottom/a specific position of the graphical user interface, the more likely the card is to be determined as the target rich media card, after the rich media card to be played is determined according to the exposure area ratio in the current display page of the graphical user interface.
The element reflects that the smaller the difference between the time of playing the last times of the rich media card to be played and the current time is, the more likely the card is to be determined as the target rich media card after the rich media card to be played is determined according to the exposure area ratio in the current display page of the graphical user interface.
And the third element is the playing content category of the rich media card to be played. Before the element is used, corresponding priority needs to be preset for each playing content category according to user requirements or specific requirements, and after the rich media card to be played is determined according to the exposure area ratio in the current display page of the graphical user interface, the higher the priority of the rich media card to be played is, the more likely the card is to be determined as the target rich media card.
As previously described, any at least of the above elements may be used in determining the target rich media card, i.e., only any of the above three elements may be used to determine the target rich media card, any two of the above three elements may be used to determine the target rich media card, or all of the above three elements may be used simultaneously to determine the target rich media card.
In particular, when any two of the three elements are used simultaneously to determine the target rich media card, or all the three elements are used simultaneously to determine the target rich media card, the three elements may influence whether a certain rich media card to be played is the target rich media card, to the same extent or to different extents. way, when determining which rich media card to be played is the target rich media card, the score of each rich media card to be played may be calculated by considering any two of the three elements or the three elements simultaneously in a weighted calculation way, and finally the rich media card to be played with the score meeting the preset requirement (for example, or several with the highest score, or or several with scores exceeding the preset value) is used as the target rich media card.
Furthermore, if it is determined which rich media card to be played is the target rich media card in a weighted calculation manner, in order to improve the calculation accuracy, the weight of each element may be described, where the weight represents the influence degree of a certain element on determining which rich media card to be played is the target rich media card.
That is, when the target rich media card is determined by the three elements, the target rich media card is determined by using only the third element, and step S204 can be implemented as follows:
step 2041, according to the category priorities of the at least rich media cards to be played, playing the rich media card with the highest category priority in the rich media cards as the target rich media card.
Specifically, the played content category corresponding to the announcement identifier is announcement category, the category priority corresponding to the announcement category may be X, the played content category corresponding to the recommendation identifier is recommendation category, the category priority corresponding to the recommendation category may be Y, the played content category corresponding to the announcement identifier is announcement category, the category priority corresponding to the announcement category may be Z.
In contrast, the importance of the second element is lower than that of the third element, but higher than that of the element, so in order to reduce the waste of data resources, in some cases, the rich media card played in the latest preset time period may be played repeatedly, the data resource corresponding to the rich media card played in the latest preset time period may be stored in the device terminal, and when the rich media card is played repeatedly, only the data resource needs to be obtained from the device terminal, and does not need to be obtained through the network.
And 2042, playing the rich media card with the latest playing time in the rich media cards played in the latest preset time period as the target rich media card.
In the step 2042, the latest preset time period may be time periods from the current time, which may be 5 minutes, 1 hour, and the like (but the latest preset time period cannot be too long, such as months cannot be exceeded, or otherwise there is no reference value), and the latest preset time period is also set to save the storage space of the device terminal, in the conventional technology, the storage space of the device terminal is limited, and the data resources corresponding to all rich media cards viewed by the user cannot be stored, so that the data resources stored in the storage space of the device terminal are continuously updated, only the data resources corresponding to the rich media cards played in the latest preset time period are stored, and the data resources corresponding to the rich media cards whose playing time exceeds the latest preset time period are deleted, so that a playing strategy for playing the rich media card with the latest playing time as the target rich media card in the latest preset time period is also superior.
For example, the preset time period is 2 minutes, the rich media cards E, D, and F are on the current display page of the graphical user interface, the latest play time information of the rich media cards E, D, and F is obtained, the latest play time information of the rich media cards E is played before 30 seconds, the latest play time information of the rich media cards D is played before 50 seconds, the latest play time information of the rich media cards F is played before 1 minute, the latest play time information exists in all of the rich media cards E, D, and F, and the rich media cards E are the rich media cards with the latest play time, and the rich media cards E are played as target rich media cards.
Although the accuracy of can be guaranteed by determining the target rich media card only by the third element or by determining the target rich media card only by the second element, the accuracy is not high enough, so that any or two of the other two elements can be used to determine the target rich media card together on the basis of determining the target rich media card by only the third element or by only the second element.
Specifically, when the target rich media card is determined based on the second element and the third element, step 2041 may be implemented as follows:
step 2043, if there are rich media cards with category priority greater than the preset level, selecting the rich media card with the highest category priority among the rich media cards as the target rich media card to play in the rich media cards with category priority greater than the preset level;
step 2044, if there are no rich media cards with category priority greater than the preset level and there are rich media cards played in the latest preset time period, playing the rich media card with the latest playing time in the rich media cards played in the latest preset time period as the target rich media card;
step 2045, if there are no rich media cards with a category priority greater than the preset level and there are no rich media cards played in the latest preset time period, playing the rich media card with the highest category priority among the rich media cards as the target rich media card according to the category priorities of the at least rich media cards to be played.
It can be seen from the above-mentioned steps 2043-2045 that the importance level of the category priority is higher than the importance level of the playing time. Of course, the way of determining the target rich media card based on the second element and the third element is not limited to the three ways reflected by 2043-2045, but the three ways are relatively better.
Therefore, when the target rich media card is determined by combining the above three elements, step 2043 can be implemented by as follows:
step 20431, if there are rich media cards with category priority greater than the preset level, and there are multiple rich media cards with the category priority greater than the preset level, selecting a target rich media card from the multiple rich media cards with category priority for playing according to the sliding direction of the sliding operation;
correspondingly, step 2045 may be implemented as follows:
step 20451, if there is no rich media card with a category priority greater than a preset level, there is no rich media card played in a latest preset time period, and there are multiple rich media cards with the highest category priority, selecting a target rich media card from the multiple rich media cards with the highest category priority to play according to the sliding direction of the sliding operation;
here, when the target rich media card is selected according to the sliding direction of the sliding operation, cards positioned at the top/bottom in the graphical user interface among the rich media cards with the highest category priority may be selected to be played with the sliding direction being upward, or cards positioned at the top/bottom in the graphical user interface among the rich media cards with the highest category priority may be selected to be played with the sliding direction being downward.
In some embodiments, the playing priority is determined according to any or more of the following information, namely, the position information of the rich media card to be played, the playing content category of the rich media card to be played, and the latest playing time information of the rich media card to be played, that is, the playing priority can be considered as levels (or scores) determined according to the above three elements, so that when there are multiple rich media cards to be played in the current presentation page, the playing with the highest playing priority can be selected, that is, step S204, which can be implemented as follows:
step 2046, the rich media card with the highest playing priority in the rich media cards to be played is used as the target rich media card for playing.
In the above embodiment, if there are at least two to-be-played rich media cards with the highest playing priority, the at least two to-be-played rich media cards with the highest playing priority may be played simultaneously, and it may also be determined that to-be-played rich media cards are played as target rich media cards, and further, this embodiment of the present application further provides a scheme of determining to-be-played rich media cards as target rich media cards from the at least two to-be-played rich media cards with the highest playing priority.
Step 20461, if there are at least two rich media cards with the highest playing priority in the rich media cards to be played, selecting a target rich media card from the rich media cards with the highest playing priority in the rich media cards to be played for playing according to the sliding direction of the sliding operation.
In most cases, the sliding direction can represent the intention of the user, and therefore, the embodiment of the application can also determine the target rich media card which the user wants to view according to the sliding direction. Specifically, step 20461 may be implemented by the following steps:
if the sliding direction is an upward sliding direction, playing the topmost/bottommost rich media card to be played in the graphical user interface as the target rich media card;
and if the sliding direction is a downward sliding direction, playing the rich media card to be played at the lowest part/the uppermost part in the graphical user interface as the target rich media card.
In step 20461, after determining that there are at least two rich media cards to be played corresponding to the highest playing priority, the terminal device may obtain the sliding direction of the latest sliding operations performed on the graphical user interface, and select target rich media cards from the at least two rich media cards to be played with the highest playing priority for playing according to the sliding direction.
target rich media cards are selected from the rich media cards to be played with the highest playing priority according to the sliding direction, the problem that a user cannot watch the rich media cards at the same time due to the fact that the rich media cards are played at the same time can be avoided, clicking operations of the user can be reduced, the processing mode can directly determine target rich media cards to be played, and playing efficiency of the rich media cards is improved.
For example, the preset rule: when the sliding direction is upward, the rich media card to be played closest to the top end of the graphical user interface can be selected as the target rich media card; when the sliding direction is downward, the rich media card to be played closest to the bottom end of the graphical user interface can be selected as the target rich media card. If three rich media cards to be played exist in the current display page, the rich media cards 1, the rich media cards 2 and the rich media cards 3 are respectively arranged from top to bottom in the graphical user interface, the playing priorities of the rich media cards 1 and the rich media cards 2 are the same and higher than that of the rich media cards 3, and the sliding direction of the sliding operation of the user in the graphical user interface is upward, the rich media card 1 closest to the top end of the graphical user interface is taken as the target rich media card.
As another example, the preset rule: when the sliding direction is upward, the rich media card to be played closest to the bottom end of the graphical user interface can be selected as the target rich media card; when the sliding direction is downward, the rich media card to be played closest to the top end of the graphical user interface can be selected as the target rich media card. If three rich media cards to be played exist in the current display page, the rich media cards 1, the rich media cards 2 and the rich media cards 3 are respectively arranged from top to bottom in the graphical user interface, the playing priorities of the rich media cards 1 and the rich media cards 2 are the same and higher than that of the rich media cards 3, and the sliding direction of the sliding operation of the user in the graphical user interface is downward, the rich media card 2 closest to the bottom end of the graphical user interface is taken as the target rich media card.
In some embodiments, the category priority may be used to characterize the level of interest a user has in each category of playback content. The higher the category priority, the higher the user's level of interest at the time of the particular use. In the application, the category priority corresponding to the playing content category of the rich media card to be played can be determined according to the following steps:
step 205, determining the category priority corresponding to the rich media card to be played based on the playing content category of the rich media card to be played and the corresponding relationship between different playing content categories and the category priority.
In step 205, each rich media card to be played may be set with a corresponding playing content category identifier, and then the playing content category of the rich media card to be played is determined according to the playing content category identifier, so as to find the category priority corresponding to the rich media card in the playing priority association table.
Specifically, the played content category corresponding to the announcement identifier is announcement, the category priority corresponding to the announcement may be X, the played content category corresponding to the recommendation identifier is recommendation, the category priority corresponding to the recommendation may be Y, the played content category corresponding to the announcement identifier is announcement, and the category priority corresponding to the announcement may be Z, where the category priorities may be category priority Z > category priority Y > category priority X, three rich media cards are present in a current display page of the graphical user interface, which are rich media card a, rich media card B, and rich media card C, respectively, and the rich media card a is provided with announcement identifiers, then the category priority corresponding to the rich media card a is X, the rich media card B is provided with recommendation identifiers, then the category priority corresponding to the rich media card B is Y, the rich media card C is provided with announcement identifiers, the category priority corresponding to the rich media card C is determined according to the target playing category of the rich media cards C.
In some embodiments, there may be many rich media cards in the rich media card list, and therefore there may be at least two rich media cards with the same category priority, in step 20431 and step 20451, the case where there are many rich media cards with the highest category priority is exemplified, in this case, in step 20431 and step 20451, the target rich media card is selected from the many rich media cards with the highest category priority according to the sliding direction of the sliding operation, and the method may be implemented as follows:
if the sliding direction is an upward sliding direction, playing the topmost/bottommost rich media card to be played in the graphical user interface as the target rich media card;
and if the sliding direction is a downward sliding direction, playing the rich media card to be played at the lowest part/the uppermost part in the graphical user interface as the target rich media card.
In a specific implementation, if a plurality of rich media cards with the highest category priority exist in a current display page of a graphical user interface, the sliding directions of the last sliding operations may be obtained first, if the sliding direction is upward, the top rich media card to be played in the graphical user interface is played as a target rich media card, and if the sliding direction is downward, the bottom rich media card to be played in the graphical user interface is played as a target rich media card.
For example, in the current presentation page of the graphical user interface, there are two rich media cards with the highest category priority, namely rich media card G2 and rich media card H2, rich media card G2 is above rich media card H2, and when the sliding direction of the last acquired sliding operations is downward, rich media card H2 is played as the target rich media card, and when the sliding direction of the last acquired sliding operations is upward, rich media card G2 is played as the target rich media card.
The category priority represents the interest degree of the user in various playing content categories, in order to enable the played target rich media card to meet the user requirements better, the category priority corresponding to each playing content category can be adjusted in real time according to the operation of the user on the rich media card, and when the category priority is determined, the method can be realized through the following steps:
step 206, for each playing content category, dynamically adjusting the category priority of each playing content category according to the operation times of the rich media card of the playing content category.
In the above step 206, the operation times may be the times of operations performed by the user on the rich media cards of the same playing content categories, where the operation times may be times, or may be multiple times, that is, the user may adjust times of category priorities for each playing content category by performing times of operations on each rich media card of the certain playing content category, or the user may adjust times of category priorities for each playing content category after performing enough operations on the rich media cards of the certain playing content category (that is, the user may adjust the score for each playing content category after performing enough operations on the playing content category, and adjust times of category priorities when the score exceeds a fixed value of ).
The positive operation behavior may refer to operation behavior that shows an interest in the rich media card in the played content category, and the negative operation behavior may refer to operation behavior that shows no interest in the rich media card in the played content category, where the positive operation behavior and the negative operation behavior are generally completely opposite under the same rating target application.
The operation behavior of the user on the rich media card to be played can be read in various ways, including , when the user is interested in the rich media card to be played, the user can click a favorite button corresponding to the rich media card to be played, when the user is not interested in the rich media card to be played, the user can click a dislike button corresponding to the rich media card to be played, secondly, when the user is interested in the rich media card to be played, the user can click a detail connection corresponding to the rich media card to be played, so that the user graphical interface jumps to a detail page corresponding to the rich media card, when the user is not interested in the rich media card to be played, the user can click a close button corresponding to the rich media card to be played, and thirdly, when the user is interested in the rich media card to be played, the user can click two times in the area where the rich media card to be played (for example, the rich media card to be displayed in an enlarged manner), and when the user is not interested in the rich media card to be played, the user can press the long media card to be played (for example, the same type rich media card to be played) again.
In order to understand how to adjust the corresponding relationship between different playing content categories and the category priorities in more detail, the present application provides schemes for adjusting the corresponding relationship between different playing content categories and the category priorities, that is, step 206 includes:
step 301, for each playing content category, when detecting a forward operation behavior for the rich media card in the playing content category, forward adjusting a current category priority of the playing content category according to an operation frequency of the forward operation behavior for the rich media card in the playing content category to determine the category priority of the playing content category; the forward operation behavior refers to an operation behavior showing interest in the rich media card in the playing content category;
step 302, aiming at each playing content category, when a negative operation behavior aiming at the rich media card under the playing content category is detected, according to the operation times of the negative operation behavior of the rich media card of the playing content category, the current category priority of the playing content category is adjusted negatively so as to determine the category priority of the playing content category; the negative operation behavior refers to operation behavior showing no interest in the rich media cards in the playing content category.
The forward adjustment is a behavior representing that the category priority corresponding to the playing content category is increased, and in case that the user performs a forward operation behavior, step 301 can be implemented by, in step 3011, increasing the category priority corresponding to each playing content category according to times of forward operation behaviors for each playing content category, or,
step 3012, for each type of playing content, according to at least forward operations, adjusting the interest value corresponding to the type of playing content, and when the adjusted interest value corresponding to the type of playing content is greater than the -th set threshold, increasing the category priority corresponding to the type of playing content.
In the above step 3011, the forward operation behavior represents the user's liking of the playing content category, and since the user prefers to play the rich media cards of the playing content category corresponding to the forward operation behavior, the priority of the playing content category is increased after the user performs forward operation behaviors, and the probability that the rich media cards are used as target rich media cards in the subsequent process of determining the target rich media cards is increased.
In the above step 3012, the threshold set by may be preset by the staff, the threshold set by may be 30. the forward operation behavior represents the user's liking of the playing content category, but sometimes there may be a user misoperation, the forward operation behavior is performed on the rich media cards of the playing content category that is not interested, the probability that the rich media cards of the playing content category that is not interested are used as target rich media cards is increased, in order to reduce the influence of the misoperation behavior on the determination of the target rich media cards, the interest value of the playing content category is continuously adjusted according to the forward operation behavior of the user, and if the adjusted interest value of the playing content category is greater than the threshold set at , the priority of the category corresponding to the playing content category is increased.
The negative adjustment is a behavior that characterizes that the category priority corresponding to the played content category is reduced, and in the case that the user performs a negative operation behavior, step 302 can be implemented by the following steps:
in step 3021, for each category of the content, the category priority corresponding to the category of the content is decreased according to negative-going actions, or,
step 3022, for each type of the playing content, adjusting the interest value corresponding to the type of the playing content according to at least negative-going operation behaviors, and when the adjusted interest value corresponding to the type of the playing content is smaller than a threshold value set at , decreasing the priority of the type corresponding to the type of the playing content.
In the step 3021, the negative-going operation behavior represents the user's aversion to the type of playing content, and since the user prefers to make the rich media card of the type of playing content corresponding to the negative-going operation behavior not to play, the priority of the type of playing content decreases after the user makes negative-going operation behaviors, and the probability that the rich media card is used as the target rich media card decreases in the subsequent process of determining the target rich media card.
In step 3022, the second set threshold may be preset by the staff member, and the second set threshold may be 0, the negative operation behavior represents the user's preference for the playing content category, but sometimes there may be a user's misoperation, the negative operation behavior is performed on the rich media cards of the playing content category of interest, the probability that the rich media cards of the playing content category of interest are used as the target rich media cards is reduced, in order to reduce the influence of the misoperation behavior on the determination of the target rich media cards, second set thresholds are set for each category priority, the interest value of the playing content category is continuously adjusted according to the negative operation behavior of the user, and if the adjusted interest value of the playing content category is smaller than the second set threshold, the category priority corresponding to the playing content category is reduced.
In the embodiment of the method for playing the rich media cards, the playing priority is set for each rich media card to be played in advance before the rich media card is played, and the rich media card to be played with the highest playing priority is played during playing.
As shown in fig. 3, another methods for playing rich media cards are provided in the present application, which are applied to a terminal device, where a graphical user interface of a target application is rendered on a display screen of the terminal device, and the method includes:
s401, displaying a rich media card list on a current display page of a graphical user interface;
s402, responding to the sliding operation acted on the graphical user interface, and controlling the exposure area ratio of the rich media cards in the rich media card column;
s403, responding to the stop of the sliding operation, and determining at least rich media cards to be played according to the exposure area ratio, wherein the exposure area ratio is the ratio of the exposure area of the rich media cards to the total area of the rich media cards;
s404, selecting a target rich media card from the at least rich media cards to be played for playing according to the sliding direction of the sliding operation.
In embodiments, the step S404, selecting a target rich media card from the at least rich media cards to be played for playing according to the sliding direction of the sliding operation, includes:
if the sliding direction is an upward sliding direction, playing the topmost rich media card to be played in the graphical user interface as the target rich media card;
and if the sliding direction is a downward sliding direction, playing the rich media card to be played at the lowest position in the graphical user interface as the target rich media card.
In , the method for playing rich media cards further comprises:
selecting a target rich media card from the at least rich media cards to play according to the playing priority of the at least rich media cards to play.
In implementations, the selecting a target rich media card from the at least rich media cards to play according to the play priority of the at least rich media cards to play comprises:
and playing the rich media card with the highest playing priority in the rich media cards to be played as the target rich media card.
In , the playing the rich media card with the highest playing priority among the rich media cards to be played as the target rich media card includes:
and if at least two rich media cards with the highest playing priority exist in the rich media cards to be played, selecting a target rich media card from the rich media cards with the highest playing priority in the rich media cards to be played for playing according to the sliding direction of the sliding operation.
In embodiments, the playback priority is determined according to any or more of the following:
the position information of the rich media card to be played, the playing content category of the rich media card to be played and the latest playing time information of the rich media card to be played.
In implementation manners, when the playback priority is determined according to the playback content category of the rich media cards to be played, the selecting a target rich media card from the at least rich media cards to be played for playing according to the playback priority of the at least rich media cards to be played includes:
and according to the category priorities of the at least rich media cards to be played, playing the rich media card with the highest category priority in the rich media cards as the target rich media card.
In implementation manners, when the playing priority is determined according to the latest playing time information of the rich media cards to be played, the selecting a target rich media card from the at least rich media cards to be played for playing according to the playing priorities of the at least rich media cards to be played includes:
and playing the rich media card with the latest playing time as the target rich media card from the rich media cards played in the latest preset time period.
In embodiments, if there are at least two rich media cards with the highest playing priority in the rich media cards to be played, selecting a target rich media card from the rich media cards with the highest playing priority in the rich media cards to be played for playing according to the sliding direction of the sliding operation includes:
if the sliding direction is an upward sliding direction, playing the topmost/bottommost rich media card to be played in the graphical user interface as the target rich media card;
and if the sliding direction is a downward sliding direction, playing the topmost/bottommost rich media card to be played in the graphical user interface as the target rich media card.
In embodiments, the category priority corresponding to the playing content category of the rich media card to be played is determined according to the following steps:
and aiming at each playing content category, dynamically adjusting the category priority of each playing content category according to the operation times of the rich media card of the playing content category.
In , the dynamically adjusting the category priority of each playing content category according to the number of times of the rich media card of the playing content category for each playing content category includes:
for each playing content category, when detecting the forward operation behavior of the rich media card under the playing content category, according to the operation times of the forward operation behavior of the rich media card of the playing content category, performing forward adjustment on the current category priority of the playing content category to determine the category priority of the playing content category; the forward operation behavior refers to an operation behavior showing interest in the rich media card in the playing content category;
for each playing content category, when a negative operation behavior for the rich media card in the playing content category is detected, performing negative adjustment on the current category priority of the playing content category according to the operation times of the negative operation behavior of the rich media card in the playing content category to determine the category priority of the playing content category; the negative operation behavior refers to operation behavior showing no interest in the rich media cards in the playing content category.
The method for playing the rich media card can be applied to game application, an interface capable of displaying game information is arranged in the game application, the game information comprises text information, a static image in the game, a dynamic image in the game, a short video of the game and the like, and the game information is arranged on the rich media card, namely the method for playing the rich media card can be applied.
There are also embodiments, that is, rich media cards are provided with a plurality of sub rich media cards, and the method for playing the sub rich media cards is similar to the method for playing the rich media cards in this application.
As shown in fig. 4, the devices for playing rich media cards provided by this application, further , includes:
, a presentation module 501, configured to display a rich media card list on a current presentation page of the graphical user interface;
control module 502 for controlling an exposure area fraction of the rich media cards in the column of rich media cards in response to a swipe operation applied to the graphical user interface;
an determining module 503, configured to determine at least rich media cards to be played according to the exposure area ratio in response to the stop of the sliding operation, wherein the exposure area ratio is a ratio of the exposure area of the rich media cards to the total area of the rich media cards;
the playing module 504 is configured to select a target rich media card from the at least rich media cards to be played for playing according to the playing priority of the at least rich media cards to be played.
In , the playback module 504 includes a th target rich media card playback unit;
, a target rich media card playing unit, configured to play the rich media card with the highest playing priority among the rich media cards to be played as the target rich media card.
In , the target rich media card playback unit includes a target rich media card playback sub-unit;
, if there are at least two rich media cards with the highest playing priority in the rich media cards to be played, according to the sliding direction of the sliding operation, selecting the target rich media card from the rich media cards with the highest playing priority in the rich media cards to be played for playing.
In embodiments, the playback priority is determined according to any or more of the following:
the position information of the rich media card to be played, the playing content category of the rich media card to be played and the latest playing time information of the rich media card to be played.
In , when the playing priority is determined according to the playing content category of the rich media card to be played, the playing module 504 includes:
and the second target rich media card playing unit is used for playing the rich media card with the highest category priority in the rich media cards as the target rich media card according to the category priorities of the at least rich media cards to be played.
In , when the playing priority is determined according to the latest playing time information of the rich media card to be played, the playing module 504 includes:
and the third target rich media card playing unit is used for playing the rich media card with the latest playing time in the rich media cards played in the latest preset time period as the target rich media card.
In , the th target rich media card playing subunit further is configured to play the rich media card to be played that is the uppermost rich media card in the gui as the target rich media card if the sliding direction is an upward sliding direction, and play the rich media card to be played that is the lowermost rich media card in the gui as the target rich media card if the sliding direction is a downward sliding direction.
In embodiments, the apparatus further comprises a category prioritization module,
and the category priority determining module is used for dynamically adjusting the category priority of each playing content category according to the operation times of the rich media card of the playing content category aiming at each playing content category.
In , the category prioritization module includes:
the forward adjustment unit is used for carrying out forward adjustment on the current category priority of the playing content category according to the operation times of the forward operation behavior of the rich media card of the playing content category when detecting the forward operation behavior of the rich media card under the playing content category aiming at each playing content category so as to determine the category priority of the playing content category; the forward operation behavior refers to an operation behavior showing interest in the rich media card in the playing content category;
the negative adjustment unit is used for carrying out negative adjustment on the current category priority of the playing content category according to the operation times of the negative operation behavior of the rich media card of the playing content category when the negative operation behavior of the rich media card under the playing content category is detected aiming at each playing content category so as to determine the category priority of the playing content category; the negative operation behavior refers to operation behavior showing no interest in the rich media cards in the playing content category.
The devices for playing rich media cards provided by the embodiment of the application comprise:
the second display module is used for displaying the rich media card list on the current display page of the graphical user interface;
the second control module is used for responding to the sliding operation acted on the graphical user interface and controlling the exposure area ratio of the rich media cards in the rich media card column;
a fourth determining module, configured to determine at least rich media cards to be played according to the exposure area ratio in response to the stop of the sliding operation, where the exposure area ratio is a ratio of an exposure area of the rich media cards to a total area of the rich media cards;
and the second playing module is used for selecting a target rich media card from the at least rich media cards to be played for playing according to the sliding direction of the sliding operation.
FIG. 5 illustrates the structure of electronic devices 600 according to an embodiment of the present invention, where the electronic device 600 includes at least processors 601, at least network interfaces 604 or other user interfaces 603, a memory 605, and at least communication buses 602. the communication buses 602 are used to enable communications among these components.A user interface 603 including a display (e.g., a touch screen, LCD, CRT, Holographic (Hologrphic) or projection (Projector), etc.), a keyboard, or a pointing device (e.g., a mouse, a trackball (trackball), a touch pad or touch screen, etc.) is optionally included in the electronic device 600.
The memory 605 may include both read-only memory and random access memory and provides instructions and data to the processor 601 the portion of the memory 605 may also include non-volatile random access memory (NVRAM).
In , the memory 605 stores the following elements, executable modules or data structures, or a subset thereof, or an expanded set thereof:
an operating system 6051 containing various system programs for implementing various basic services and for processing hardware-based tasks;
the application module 6052 contains various applications, such as a desktop (launcher), a media player (MediaPlayer), a Browser (Browser), and the like, for implementing various application services.
In an embodiment of the present invention, processor 601 is used to perform steps in a method such as rich media card playback by invoking programs or instructions stored in memory 605.
The present application further provides computer-readable storage media having stored thereon a computer program that, when executed by a processor, performs steps in a method for rich media card playback, such as .
Specifically, the storage medium can be a general-purpose storage medium, such as a removable disk, a hard disk, and the like, and when a computer program on the storage medium is executed, the method for playing the rich media card can be executed, so that the playing efficiency of the rich media card can be improved.
The above-described embodiments of the apparatus are merely illustrative, for example, the division of the units into only logical functional divisions, and other divisions may be possible in actual implementation, and for example, a plurality of units or components may be combined or integrated into another systems, or features may be omitted or not executed, and further point, the shown or discussed coupling or direct coupling or communication connection between each other may be through communication interfaces, and the indirect coupling or communication connection of the apparatuses or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in places, or may also be distributed on multiple network units.
In addition, functional units in the embodiments provided in the present application may be integrated into processing units, or each unit may exist alone physically, or two or more units are integrated into units.
Based on the understanding, the technical solution of the present application, which is essentially or partially contributed to by the prior art, or the technical solution may be embodied in the form of a software product, which is stored in storage media and includes instructions for causing computer devices (which may be personal computers, servers, or network devices) to execute all or part of the steps of the methods described in the embodiments of the present application.
It should be noted that like reference numerals and letters refer to like items in the following figures, and thus should be understood that once a item is defined in figures, it need not be further defined and explained in in subsequent figures, and further, the terms "", "second", "third", etc. are used merely to distinguish between the descriptions and are not to be construed as indicating or implying relative importance.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the present disclosure, which should be construed in light of the above teachings. Are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (12)

1, A method for playing rich media cards, the method comprising:
displaying a rich media card list on a current display page of the graphical user interface;
controlling an exposure area ratio of the rich media cards in the rich media card column in response to a sliding operation acting on the graphical user interface;
responding to the stop of the sliding operation, and determining at least rich media cards to be played according to the exposure area ratio, wherein the exposure area ratio is the ratio of the exposure area of the rich media cards to the total area of the rich media cards;
selecting a target rich media card from the at least rich media cards to play according to the playing priority of the at least rich media cards to play.
2. The method of claim 1, wherein selecting a target rich media card from the at least rich media cards to play according to the play priority of the at least rich media cards to play comprises:
and playing the rich media card with the highest playing priority in the rich media cards to be played as the target rich media card.
3. The method of claim 2, wherein playing the rich media card with the highest playing priority from among the rich media cards to be played as the target rich media card comprises:
and if at least two rich media cards with the highest playing priority exist in the rich media cards to be played, selecting a target rich media card from the rich media cards with the highest playing priority in the rich media cards to be played for playing according to the sliding direction of the sliding operation.
4. The method of claim 1, wherein the playback priority is determined according to any or more of the following:
the position information of the rich media card to be played, the playing content category of the rich media card to be played and the latest playing time information of the rich media card to be played.
5. The method of claim 4, wherein when the playback priority is determined according to the playback content category of the rich media cards to be played, the selecting a target rich media card from the at least rich media cards to be played for playback according to the playback priority of the at least rich media cards to be played comprises:
and according to the category priorities of the at least rich media cards to be played, playing the rich media card with the highest category priority in the rich media cards as the target rich media card.
6. The method of claim 4, wherein when the playback priority is determined according to the latest playback time information of the rich media cards to be played, the selecting a target rich media card from the at least rich media cards to be played for playback according to the playback priority of the at least rich media cards to be played comprises:
and playing the rich media card with the latest playing time as the target rich media card from the rich media cards played in the latest preset time period.
7. The method according to claim 3, wherein if there are at least two rich media cards with the highest playing priority in the rich media cards to be played, selecting a target rich media card from the rich media cards with the highest playing priority in the rich media cards to be played for playing according to the sliding direction of the sliding operation includes:
if the sliding direction is an upward sliding direction, playing the topmost rich media card to be played in the graphical user interface as the target rich media card;
and if the sliding direction is a downward sliding direction, playing the rich media card to be played at the lowest position in the graphical user interface as the target rich media card.
8. The method of claim 5, wherein the category priority of the rich media card to be played is determined according to the steps of:
and aiming at each playing content category, dynamically adjusting the category priority of each playing content category according to the operation times of the rich media card of the playing content category.
9. The method of claim 8, wherein dynamically adjusting the category priority for each category of playback content based on the number of operations of the rich media card for that category of playback content comprises:
for each play content category, when detecting the forward operation behavior of the rich media card under the play content category, according to the operation times of the forward operation behavior of the rich media card of the play content category, performing forward adjustment on the current category priority of the play content category to determine the category priority of the play content category; the forward operation behavior refers to an operation behavior showing interest in the rich media card in the playing content category;
for each playing content category, when a negative operation behavior for the rich media card under the playing content category is detected, performing negative adjustment on the current category priority of the playing content category according to the operation times of the negative operation behavior of the rich media card of the playing content category to determine the category priority of the playing content category; the negative operation behavior refers to operation behavior showing no interest in the rich media cards in the playing content category.
10, apparatus for playing rich media card, which is applied to a terminal device, and a graphical user interface of a target application is rendered on a display screen of the terminal device, the apparatus includes:
, a display module for displaying a rich media card list on a current display page of the graphical user interface;
control module for controlling exposure area ratio of the rich media cards in the rich media card column in response to a slide operation applied to the graphical user interface;
an determining module, for determining at least rich media cards to be played according to the exposure area ratio in response to the stop of the sliding operation, wherein the exposure area ratio is the ratio of the exposure area of the rich media cards to the total area of the rich media cards;
and the playing module is used for selecting a target rich media card from the at least rich media cards to be played for playing according to the sliding direction of the sliding operation.
An electronic device 11, , comprising a processor, a memory and a bus, wherein the memory stores machine readable instructions executable by the processor, the processor and the memory communicate via the bus when the electronic device is running, and the machine readable instructions when executed by the processor perform the steps of the method for rich media card playback of any of claims 1-9 .
12, computer-readable storage medium, characterized in that the computer-readable storage medium has stored thereon a computer program which, when being executed by a processor, carries out the steps of the method of rich media card playback of any of claims 1 to 9, .
CN201910985131.2A 2019-10-16 2019-10-16 Method, device, electronic equipment and medium for playing rich media card Active CN110737384B (en)

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