CN110691119A - Processing method of push information, computer equipment and computer readable storage medium - Google Patents
Processing method of push information, computer equipment and computer readable storage medium Download PDFInfo
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- CN110691119A CN110691119A CN201910851347.XA CN201910851347A CN110691119A CN 110691119 A CN110691119 A CN 110691119A CN 201910851347 A CN201910851347 A CN 201910851347A CN 110691119 A CN110691119 A CN 110691119A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The application provides a processing method of push information, computer equipment and a computer readable storage medium. According to the method and the device, the environment data of the surrounding environment of the position where the user is located is obtained, and then the object matched with the environment data is determined according to the environment data, so that the push information provided by the object can be provided for the user.
Description
[ technical field ] A method for producing a semiconductor device
The present application relates to push technologies, and in particular, to a method for processing push information, a computer device, and a computer-readable storage medium.
[ background of the invention ]
With the development of communication technology, terminals integrate more and more functions, so that more and more corresponding Applications (APPs) are included in a system function list of the terminal. Some applications may involve the provision of some push information, for example, life APPs such as popular comment APPs, wing payment APPs, and the like. Generally, based on the location of the user, the push information corresponding to the location may be provided to the user.
However, in some cases, for example, in a scene such as indoors, the location of the user that can be obtained is not very accurate, and the push information provided based on the location may not meet the current requirement of the user, thereby reducing the reliability of the push information.
[ summary of the invention ]
Aspects of the present disclosure provide a method, a computer device, and a computer-readable storage medium for processing push information, so as to improve reliability of the push information.
One aspect of the present application provides a method for processing push information, including:
acquiring environmental data of the surrounding environment of the position of a user;
determining an object matched with the environment data according to the environment data;
and providing the push information provided by the object to the user.
In another aspect of the present application, there is provided a computer apparatus, the apparatus including:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement a display of date information as provided in an aspect above.
In another aspect of the present application, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, enables display of date information as provided in one aspect above.
According to the technical scheme, the environment data of the surrounding environment of the position where the user is located is obtained, and then the object matched with the environment data can be determined according to the environment data, so that the push information provided by the object can be provided for the user.
In addition, by adopting the technical scheme provided by the application, accurate supply of push information can be realized under the condition that hardware equipment for precision positioning is not additionally added, and the supply precision of the push information can be effectively improved.
In addition, by adopting the technical scheme provided by the application, the user experience can be effectively improved.
[ description of the drawings ]
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and those skilled in the art can also obtain other drawings according to the drawings without inventive labor.
Fig. 1 is a schematic flowchart of a push information processing method according to an embodiment of the present application;
FIG. 2 is a block diagram of an exemplary computer system/server 12 suitable for use in implementing embodiments of the present application.
[ detailed description ] embodiments
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terminal involved in the embodiments of the present application may include, but is not limited to, a mobile phone, a Personal Digital Assistant (PDA), a wireless handheld device, a Tablet Computer (Tablet Computer), a Personal Computer (PC), an MP3 player, an MP4 player, a wearable device (e.g., smart glasses, smart watch, smart bracelet, etc.), and the like.
In addition, the term "and/or" herein is only one kind of association relationship describing an associated object, and means that there may be three kinds of relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
Human beings are in the room for 80% of the time on average, and indoor accurate positioning is significant to the accurate input of off-line advertisement. Generally, the common indoor positioning technologies include a WiFi positioning technology, a bluetooth positioning technology, an infrared positioning technology, an ultra wideband positioning technology, a Radio Frequency Identification (RFID) positioning technology, a ZigBee (ZigBee) positioning technology, and an ultrasonic positioning technology.
However, there are two difficulties with these existing positioning techniques that are not well solved: 1. the positioning precision is poor by using the existing equipment (such as WiFi); 2. the high-precision positioning mode needs to arrange hardware equipment (such as an RFID positioning technology and a ZigBee positioning technology) additionally.
Then, based on the location, the push information corresponding to the location provided to the user may not meet the current requirement of the user, thereby resulting in a decrease in reliability of the push information.
Therefore, the application provides a processing method of push information, which can realize accurate provision of push information based on the position of the user.
Fig. 1 is a schematic flowchart of a push information processing method according to an embodiment of the present application, as shown in fig. 1.
101. Environmental data of an environment surrounding a location of a user is obtained.
102. And determining the object matched with the environment data according to the environment data.
103. And providing the push information provided by the object to the user.
The push information may be in the form of a page, for example, a screen-inserted push page, a full-screen push page (such as an open screen advertisement), a tile push page, or the like, or may also be in the form of a text message, for example, a short message, a notification message in APP, or the like, which is not particularly limited in this embodiment.
It should be noted that part or all of the execution subjects of 101 to 103 may be an application located at the user local terminal, or may also be a functional unit such as a plug-in or Software Development Kit (SDK) set in the application located at the user local terminal, or may also be a processing engine located in a server on the network side, or may also be a distributed system located on the network side, for example, a processing engine or a distributed system in a social platform on the network side, which is not particularly limited in this embodiment.
It is to be understood that the application may be a native app (native app) installed on the terminal, or may also be a web page program (webApp) of a browser on the terminal, which is not limited in this embodiment.
Therefore, by acquiring the environmental data of the surrounding environment of the position of the user, and further determining the object matched with the environmental data according to the environmental data, the push information provided by the object can be provided for the user.
In the present application, the terminal used by the user may obtain the location of the terminal as the location of the user by using an existing Positioning technology, for example, a Global Positioning System (GPS) Positioning technology, a Wireless Fidelity (WiFi) Positioning technology, and the like.
The environmental data of the surrounding environment of the location of the user refers to data for describing the surrounding environment condition of the location of the user, and may include, but is not limited to, at least one of the following data:
image data of the environment;
audio data of the environment; and
video data of the environment.
Optionally, in a possible implementation manner of this embodiment, in 101, the terminal used by the user may be specifically controlled to collect the environmental data of the environment at the location, and further, the environmental data of the environment provided by the terminal may be received.
In a specific implementation process, the terminal used by the user may specifically utilize a data acquisition device, such as an image acquisition device, a sound acquisition device, and the like, to acquire the environmental data of the environment at the location.
Image data of the environment is acquired at the location, for example, using an image acquisition device such as a camera or the like.
Alternatively, and for example, audio data of the environment is collected at the location using a sound collection device, such as a microphone or the like.
Alternatively, and for example, video data of the environment is captured at the location using an image capture device and a sound capture device.
Optionally, in a possible implementation manner of this embodiment, in 101, an area where the user is located may be specifically determined according to the location. If an object meeting a preset condition exists in the region, environment data of the environment can be acquired.
It is understood that the area in the present application may be an administrative division area, for example, the west three flag streets, the top streets, and the like in the hai lake area, or may also be a business circle area, for example, the middle customs business circle area, the top business circle area, the five-color city business circle area, and the like, which is not particularly limited in this embodiment.
Specifically, after the area where the user is located is determined, it may be specifically determined whether an object meeting a preset condition exists in the area. If an object meeting a preset condition exists in the region, environment data of the environment can be acquired; otherwise, a preset operation may be performed, for example, push information corresponding to the location is directly provided to the user.
The preset condition adopted for the judgment may be an object capable of providing matching data matching with the environment data, and further may be an object capable of providing push information related to the object, which is not particularly limited in this embodiment.
Optionally, in a possible implementation manner of this embodiment, in 102, it may be specifically determined whether the user is within the service range of the object according to the environment data. If the user is determined to be within the service range of the object, the object matched with the environment data can be determined.
In a specific implementation process, the environment data may be specifically utilized to perform feature matching processing in the stored matching data. If the matching is successful, the matching data matched with the environment data exists, and the user can be determined to be in the service range of the object corresponding to the matched matching data; if the matching is not successful, it is indicated that there is no matching data matched with the environment data, and it can be determined that the user is not within the service range of any object.
Then, if it is determined that the user is not within the service range of any object, the object to which the environment data matches cannot be determined.
Taking the example of obtaining the audio data of the surrounding environment of the position where the user is located, the feature extraction processing may be specifically performed on the audio data of the surrounding environment of the position, so as to obtain the voiceprint features of the surrounding environment of the position. Then, matching processing is performed among the voiceprint features of the stored matching data using the extracted voiceprint features.
The so-called voiceprint feature is a feature specific to audio data, and refers to a content-based digital signature that can represent important acoustic features of a piece of audio data, and the main purpose of the voiceprint feature is to establish an effective mechanism for comparing the perceptual auditory quality of two pieces of audio data. Note that here, rather than directly comparing the typically large audio data itself, their corresponding typically smaller voiceprint features are compared.
The voiceprint features may include, but are not limited to, acoustic features related to the anatomy of a human's pronunciation mechanism, such as spectrum, cepstrum, formants, pitch, reflection coefficients, and the like.
Further, before performing the feature matching processing on the stored matching data by using the environment data, the matching data of at least one object provided by the information provider may be further acquired in real time, and further, the acquired matching data may be stored.
The matching data of at least one object provided by the information provider refers to data for describing an environmental condition within the service range of the object, and may include, but is not limited to, at least one of the following data:
image data within a subject service range;
audio data within the object service range; and
video data within the object service range.
In particular, the acquired matching data may be stored in a storage device of the terminal.
In a specific implementation process, the storage device of the terminal may be a slow storage device, specifically, a hard disk of a computer system, or may also be a non-operating Memory of a mobile phone, that is, a physical Memory, such as a Read-Only Memory (ROM), a Memory card, and the like, which is not limited in this embodiment.
In another specific implementation process, the storage device of the terminal may also be a fast storage device, specifically, a Memory of a computer system, or may also be a running Memory of a mobile phone, that is, a system Memory, for example, a Random Access Memory (RAM), and the like, which is not particularly limited in this embodiment.
Optionally, in a possible implementation manner of this embodiment, after 101, an object matched with the environment data may not be determined according to the environment data, and then a preset operation may be performed, for example, push information corresponding to the location is directly provided to the user.
It can be understood that, in the foregoing implementation manner, the technical solution of determining the object matched with the environment data cannot determine the object matched with the environment data.
The technical scheme of this application can be applicable to any APP that has the propelling movement information that provides, for example, the life class APP such as masses comment on APP, wing payment APP. When a user arrives inside or near a certain shop, the APP acquires the position of a terminal used by the user, and further takes the area to which the position belongs as the area where the user is located. If a shop which can provide matching data matched with the environment data and further can provide push information related to the shop exists in the area, the terminal used by the user can be controlled to collect the environment data of the environment at the position and receive the environment data of the environment provided by the terminal. Then, it can be determined whether the user is within the service range of a certain object according to the environment data. If the user is determined to be within the service range of an object, the object matched with the environment data can be determined, and further, the push information provided by the object can be provided for the user.
In this embodiment, by obtaining the environmental data of the environment around the location where the user is located, and then determining the object matched with the environmental data according to the environmental data, the push information provided by the object can be provided to the user.
In addition, by adopting the technical scheme provided by the application, accurate supply of push information can be realized under the condition that hardware equipment for precision positioning is not additionally added, and the supply precision of the push information can be effectively improved.
In addition, by adopting the technical scheme provided by the application, the user experience can be effectively improved.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
FIG. 2 illustrates a block diagram of an exemplary computer system/server 12 suitable for use in implementing embodiments of the present application. The computer system/server 12 shown in FIG. 2 is only one example and should not be taken to limit the scope of use or functionality of embodiments of the present application.
As shown in FIG. 2, computer system/server 12 is in the form of a general purpose computing device. The components of computer system/server 12 may include, but are not limited to: one or more processors or processing units 16, a storage device or system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
Computer system/server 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer system/server 12 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The computer system/server 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 2, and commonly referred to as a "hard drive"). Although not shown in FIG. 2, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. System memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the application.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in system memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally perform the functions and/or methodologies of the embodiments described herein.
The computer system/server 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with the computer system/server 12, and/or with any devices (e.g., network card, modem, etc.) that enable the computer system/server 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 44. Also, the computer system/server 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) via the network adapter 20. As shown, network adapter 20 communicates with the other modules of computer system/server 12 via bus 18. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the computer system/server 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 16 executes various functional applications and data processing by running programs stored in the system memory 28, for example, implementing the push information processing method provided in any of the embodiments corresponding to fig. 1.
Another embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for processing push information provided in any embodiment of the corresponding embodiment of fig. 1.
In particular, any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or page components may be combined or integrated into another system, or some features may be omitted or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (10)
1. A method for processing push information is characterized by comprising the following steps:
acquiring environmental data of the surrounding environment of the position of a user;
determining an object matched with the environment data according to the environment data;
and providing the push information provided by the object to the user.
2. The method of claim 1, wherein the environmental data of the environment comprises at least one of:
image data of the environment;
audio data of the environment; and
video data of the environment.
3. The method of claim 1, wherein the obtaining environmental data of the environment surrounding the location of the user comprises:
controlling a terminal used by the user to collect environment data of the environment at the position;
receiving environment data of the environment provided by the terminal.
4. The method of claim 1, wherein the obtaining environmental data of the environment surrounding the location of the user comprises:
determining the area where the user is located according to the position;
and if the object meeting the preset condition exists in the area, acquiring the environmental data of the environment.
5. The method of claim 1, wherein determining the object matched by the environment data according to the environment data comprises:
determining whether the user is within a service range of the object according to the environment data;
and if the user is determined to be in the service range of the object, determining the object matched with the environment data.
6. The method of claim 5, wherein determining whether the user is within a service range of the object based on the context data comprises:
performing feature matching processing in the stored matching data by using the environment data;
if the matched data matched with the environment data exists, determining that the user is in the service range of the object;
and if the matched data matched with the environment data does not exist, determining that the user is not in the service range of the object.
7. The method according to claim 6, wherein the using the environment data further comprises, before performing a feature matching process on the stored matching data:
acquiring matching data of at least one object provided by an information provider in real time;
and storing the acquired matching data.
8. The method according to any one of claims 1 to 7, wherein after acquiring the environmental data of the environment around the location of the user, the method further comprises:
according to the environment data, the object matched with the environment data cannot be determined;
and providing push information corresponding to the position to the user.
9. A computer device, the device comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement a method as claimed in any one of claims 1 to 8.
10. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, is adapted to carry out the method of any one of claims 1 to 8.
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Application publication date: 20200114 |