CN110648184A - Commodity advertisement pushing method and device - Google Patents
Commodity advertisement pushing method and device Download PDFInfo
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- CN110648184A CN110648184A CN201911013957.9A CN201911013957A CN110648184A CN 110648184 A CN110648184 A CN 110648184A CN 201911013957 A CN201911013957 A CN 201911013957A CN 110648184 A CN110648184 A CN 110648184A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
- G06V20/10—Terrestrial scenes
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
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Abstract
The invention relates to a method and a device for pushing commodity advertisements, wherein the device for pushing the commodity advertisements comprises the following components: the display device, the commodity identification device, the user device and the server are arranged on the goods shelf; the server is used for storing a plurality of commodity information, the user equipment is used for receiving the commodity information sent by the server and displaying the commodity information through the display equipment, and the commodity identification equipment is used for identifying commodities on the goods shelf. The device and the method can play the advertisement on the counter of the goods shelf in a rolling way at any time and any place, solve the problem that the static display cannot embody the tension, have low manufacturing cost, can be recycled for a long time, and greatly reduce the cost of advertisement putting of merchants.
Description
Technical Field
The invention relates to the field of commodity advertisement pushing, in particular to a commodity advertisement pushing method and device.
Background
In the modern industrial manufacturing industry, merchants in the market often adopt a paper billboard or a common circulating playing screen mode to promote sales and display an advertising system. The disadvantages of this are: the printing cost of the plate is relatively high, one shelf costs 300-. Once errors (information errors, size errors and activity changes) occur, merchants are often too late to take measures, a large amount of labor and financial cost is needed, old money is thrown away every time the merchant changes new, and the old money cannot be used and wasted; but also causes environmental pollution. And the board advertisement can only show sales promotion information, and basically has no assistance to brand propaganda of enterprises. The ordinary circulation playing screen can only play fixed advertisements in a circulation mode, if the ordinary circulation playing screen is not professional, the advertisements are troublesome to replace, the promotion information is often far away from the real commodities, and customers are not clear of the conditions.
Disclosure of Invention
The invention aims to solve the problems of high manufacturing cost, long manufacturing period and incapability of recycling of the conventional commodity advertisement pushing device, and adopts the following technical scheme: a commodity advertisement pushing method and a device thereof are provided, the commodity advertisement pushing device comprises: the system comprises display equipment, commodity identification equipment, user equipment and a server which are arranged on a shelf, wherein the display equipment and the commodity identification equipment are connected with the user equipment, and the server is connected with the user equipment;
the server is used for storing a plurality of commodity information, the user equipment is used for receiving the commodity information sent by the server and displaying the commodity information through the display equipment, and the commodity identification equipment is used for identifying commodities on the goods shelf;
the commodity advertisement pushing method comprises the following steps:
pre-storing commodity information of a plurality of commodities in a server;
sending a plurality of preset commodity information to user equipment;
a plurality of commodity information is alternately displayed on a display device.
The commodity identification device comprises a camera, wherein the camera is arranged on the display device and is used for identifying commodities.
In a further improvement, the commodity identification device comprises a bar code scanner, and the bar code scanner is arranged on the display device and is used for identifying a bar code or a two-dimensional code on a commodity.
In a further improvement, the commodity identification device comprises a light sensor, the light sensor is arranged on the shelf, and when the commodity on the shelf is moved, the light sensor is triggered.
In a further improvement, when the commodity identification device identifies a commodity, the server sends commodity information corresponding to the commodity to the user equipment, and the user equipment displays the commodity information through the display device.
The invention has the beneficial effects that:
in the commodity advertisement pushing method and the commodity advertisement pushing device, the display equipment is arranged on the commodity shelf, the needed commodity advertisement information is sent to the user equipment connected with the display equipment through the server, and then the commodity advertisement information is sequentially displayed through the display equipment; and the targeted advertisement information can be played aiming at the commodities concerned by the customers through the commodity identification equipment. The device and the method can play the advertisement on the counter of the goods shelf in a rolling way at any time and any place, solve the problem that the static display cannot embody the tension, have low manufacturing cost, can be recycled for a long time, and greatly reduce the cost of advertisement putting of merchants.
Drawings
The invention is further illustrated with reference to the following figures and examples.
FIG. 1 is a schematic structural diagram of a commercial advertisement delivery device according to the present invention;
FIG. 2 is a schematic diagram of a server maintenance flow of the present invention;
FIG. 3 is a flow chart of a method for pushing commercial advertisements according to the present invention;
FIG. 4 is a flow chart of a method for pushing commercial advertisements according to the present invention;
fig. 5 is a flow chart of the commercial product advertisement pushing method of the present invention.
Detailed Description
The present invention will now be described in further detail with reference to the accompanying drawings. These drawings are simplified schematic views illustrating only the basic structure of the present invention in a schematic manner, and thus show only the constitution related to the present invention.
In the description of the invention, it is to be understood that the terms "center," "longitudinal," "lateral," "length," "width," "thickness," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," "outer," "clockwise," "counterclockwise," and the like are used in the orientations and positional relationships indicated in the drawings for convenience in describing the invention and to simplify the description, and are not intended to indicate or imply that the device or component in question must have a particular orientation, be constructed in a particular orientation, and be operated in a particular manner, and are not to be considered limiting of the invention.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of that feature. In the description of the invention, "a plurality" means two or more unless specifically limited otherwise.
In the present invention, unless otherwise expressly specified or limited, the terms "mounted," "connected," "secured," and the like are to be construed broadly and can, for example, be fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; the two components can be directly connected or indirectly connected through an intermediate medium, and the two components can be communicated with each other. The specific meaning of the above terms in the present invention can be understood by those of ordinary skill in the art according to specific situations.
As shown in fig. 1, the present invention provides a commercial product advertisement delivery apparatus including: the system comprises a display device 1, a commodity identification device, a user device 2 and a server 3 which are arranged on a shelf 100, wherein a plurality of commodities are stored on the shelf, one, two or more display devices can be installed on each shelf according to actual needs, the commodity identification device is installed on the display device or the shelf, the display device and the commodity identification device are both connected with the user device, and the server is connected with the user device through a network in a long distance or a short distance;
the server is in communication connection with one or more user devices, and each user device can be connected with one or more display devices.
As shown in fig. 2, the server is configured to store a plurality of commodity information, where the commodity information includes product appearances, configurations, functions, usage methods, usage awareness, prices, promotion contents, and the like of commodities sold and sold by merchants, and of course, these information needs to be entered into the server in advance by a maintenance person (design engineer), the server packages all commodity information of each commodity into one information package and marks the information package, the user equipment is configured to receive the commodity information sent by the server and display the commodity information through the display device, and the commodity identification device is configured to identify commodities on a shelf;
as shown in fig. 3, the commercial advertisement push method includes the following steps:
s1, pre-storing commodity information of a plurality of commodities in a server;
s2, sending a plurality of preset commodity information to user equipment;
s3, the plurality of commodity information are alternately displayed on the display device.
When the device works, maintenance personnel firstly send commodity information to be displayed to a user equipment end through the server according to the requirements of merchants, and the user equipment displays the commodity information in turn through the display equipment.
In a further improvement, the commodity identification device comprises a camera 4, and the camera is arranged on the display device 1 and used for identifying commodities. The server is pre-stored with multi-angle image information of all commodities, and the image information of the same commodity and the commodity information of the commodity are in one-to-one correspondence. When a customer takes a commodity from a shelf and identifies the commodity through a camera, the camera takes pictures of the commodity, the user equipment sends the pictures taken by the camera to a server side, the server side compares the pictures with all commodity image information prestored in the server, the image information corresponding to the commodity in the pictures in the server is found through comparison, then the commodity information corresponding to the commodity is sent to the user equipment, and the commodity information is displayed through display equipment. If the commodity image information corresponding to the photo is not found in the server, the photo is stored in the server, and the 'lack of the commodity information' is displayed on a display of the server so as to prompt maintenance personnel to supplement the commodity information in time.
In a further improvement, the commodity identification device comprises a bar code scanner 5, and the bar code scanner is arranged on the display device and is used for identifying a bar code or a two-dimensional code on a commodity. Each commodity information packet prestored in the server corresponds to a commodity information code which is also prestored in the server, when a customer picks up an article from a shelf and scans an article information code (a bar code or a two-dimensional code) on the article by a bar code scanner, the user equipment sends the commodity information code scanned by the bar code scanner to the server end, the server end compares the commodity information code sent by the user equipment with the commodity information code prestored in the server, by comparing and finding the goods information code (prestored in the server) which is prestored in the server and is consistent with the goods information code sent by the user equipment, and then sending the information packet corresponding to the commodity information code of the server end found by comparison to the user equipment, decompressing the information packet and displaying the information packet by the user equipment through the display equipment.
In a further development, the item identification device comprises a light sensor 6 which is arranged on the shelf and which is triggered when an item on the shelf is moved. The server is pre-stored with information packets of all commodities, the information packets of each commodity are marked, and each mark corresponds to the coding information of one light sensor one by one. When a customer takes a commodity from a shelf, a light sensor corresponding to the commodity is triggered, user equipment sends the coded information of the light sensor to a server, the server matches the coded information with a mark prestored in the server, an information packet of the commodity corresponding to the coded information is found and sent to a user equipment end, and the user equipment end decompresses the information packet and plays the information packet through display equipment.
As shown in fig. 4 and 5, in a further improvement, when the goods identification device identifies the goods, the server sends the goods information corresponding to the goods to the user device, and the user device displays the goods information through the display device.
In another embodiment, each user device is coded, then the commodity information is sent to one or more user devices through the server side, and then the commodity information is displayed through the display device connected with the user devices, so that the advertisement information of different merchants is released.
The device can roll and play advertisements on the counter of the goods shelf at any time and any place, and solves the problems that tension cannot be embodied in static display and enterprise culture cannot be well popularized.
Sales promotion information, preferential information and latest information of enterprise commodities can be modified through a server in an enterprise, screen position information can be positioned by one display device and one number, the latest contents can be pushed to each display device only by background maintenance personnel, the scene is not required to be visited, non-professional operation is avoided, errors are caused, and the errors can be rapidly surveyed even if the errors exist, and the remaking is not required.
Once the activity is changed, the updated content can be played according to the preset information after the promotion is finished, and if the pushed content is found to have errors, only the latest content needs to be updated.
The system is convenient to install, enterprises can reduce field express fee and cost of field deployment at each time, background design and submission personnel are only needed, and labor cost is reduced.
The display equipment is provided with the camera, and the customer can be analyzed by a deep learning technology about which type of commodity is being concerned, so that the advertisement and related products can be accurately pushed.
The service life of the display equipment exceeds 100000 hours, the display equipment is convenient to install and replace, the cost is greatly saved, and compared with the current plate display, the waste and the pollution are reduced.
The appearance can be customized, the brand image is improved, and the brand culture is embodied.
In light of the foregoing description of the preferred embodiment of the present invention, many modifications and variations will be apparent to those skilled in the art without departing from the spirit and scope of the invention. The technical scope of the present invention is not limited to the content of the specification, and must be determined according to the scope of the claims.
Claims (5)
1. A method and a device for pushing commodity advertisements are characterized in that the device for pushing commodity advertisements comprises: the system comprises display equipment, commodity identification equipment, user equipment and a server which are arranged on a shelf, wherein the display equipment and the commodity identification equipment are connected with the user equipment, and the server is connected with the user equipment;
the server is used for storing a plurality of commodity information, the user equipment is used for receiving the commodity information sent by the server and displaying the commodity information through the display equipment, and the commodity identification equipment is used for identifying commodities on the goods shelf;
the commodity advertisement pushing method comprises the following steps:
pre-storing commodity information of a plurality of commodities in a server;
sending a plurality of preset commodity information to user equipment;
a plurality of commodity information is alternately displayed on a display device.
2. The method and device for pushing the commodity advertisement as claimed in claim 1, wherein the commodity identification device comprises a camera, and the camera is disposed on the display device and used for identifying the commodity.
3. The method and device for pushing the commercial product advertisement as claimed in claim 1, wherein the commercial product identification device comprises a barcode scanner, and the barcode scanner is disposed on the display device and is used for identifying a barcode or a two-dimensional code on a commercial product.
4. The method and apparatus for pushing advertisement of merchandise according to claim 1, wherein the merchandise identification device comprises a light sensor, the light sensor is disposed on the shelf, and the light sensor is triggered when the merchandise on the shelf is moved.
5. The method and apparatus for pushing advertisement on product according to claim 1, wherein when the product identification device identifies a product, the server sends product information corresponding to the product to the user device, and the user device displays the product information through the display device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911013957.9A CN110648184A (en) | 2019-10-23 | 2019-10-23 | Commodity advertisement pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911013957.9A CN110648184A (en) | 2019-10-23 | 2019-10-23 | Commodity advertisement pushing method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110648184A true CN110648184A (en) | 2020-01-03 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201911013957.9A Withdrawn CN110648184A (en) | 2019-10-23 | 2019-10-23 | Commodity advertisement pushing method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110648184A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111724719A (en) * | 2020-06-30 | 2020-09-29 | 广东奥园奥买家电子商务有限公司 | Intelligent goods shelf system for accurately playing advertisement information |
-
2019
- 2019-10-23 CN CN201911013957.9A patent/CN110648184A/en not_active Withdrawn
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111724719A (en) * | 2020-06-30 | 2020-09-29 | 广东奥园奥买家电子商务有限公司 | Intelligent goods shelf system for accurately playing advertisement information |
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Application publication date: 20200103 |
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| WW01 | Invention patent application withdrawn after publication |