CN110610379A - Advertisement marketing system convenient to judge commodity colour - Google Patents

Advertisement marketing system convenient to judge commodity colour Download PDF

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Publication number
CN110610379A
CN110610379A CN201910759742.5A CN201910759742A CN110610379A CN 110610379 A CN110610379 A CN 110610379A CN 201910759742 A CN201910759742 A CN 201910759742A CN 110610379 A CN110610379 A CN 110610379A
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China
Prior art keywords
color
commodity
information
module
processing module
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Pending
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CN201910759742.5A
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Chinese (zh)
Inventor
郭盛
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Beijing Netemployment Consulting Co Ltd
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Beijing Netemployment Consulting Co Ltd
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Priority to CN201910759742.5A priority Critical patent/CN110610379A/en
Publication of CN110610379A publication Critical patent/CN110610379A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses an advertisement marketing system convenient for judging commodity color, which extracts each color area of a commodity in a commodity picture through a color processing module, and compares each color area with a standard color picture in standard color information to obtain the number N of types of the color areas and the area ratio P of the N color areasiThe information processing module selects PiThe standard color picture corresponding to the largest color area is used as the ground color of the commodity label of the advertisement commodity, and the information display module acquires and displays the commodity label, so that the main color of the commodity can be directly judged by a consumer from the commodity label, the time for the consumer to browse the commodity picture is saved, and the consumer can directly select the commodity with the favorite color by looking up the commodity label.

Description

Advertisement marketing system convenient to judge commodity colour
Technical Field
The present invention relates to the field of network services. More particularly, the present invention relates to an advertisement marketing system that facilitates determining a color of a commodity.
Background
After the advertisement information of the merchant is published, consumers need to consciously search the interested commodity advertisements, and continuously judge the elements such as the colors of the commodities to search the commodities suitable for the consumers, the existing commodity pictures are difficult to visually see the elements such as the colors of the commodities from the commodity labels, so that the consumers are required to randomly select the commodity labels with various types and enter the links of the commodity labels to check the commodity pictures, the commodities which meet the interest of the elements such as the colors required by the consumers are searched, time and labor are wasted, the purchasing desire of the consumers to the advertisement commodities is greatly reduced, the timeliness of the commodities and the sales performance of the commodities are seriously affected, and the commodity advertising effect of the merchant is reduced.
Disclosure of Invention
An object of the present invention is to solve at least the above problems and to provide at least the advantages described later.
The invention aims to provide an advertisement marketing system convenient for judging commodity color, which comprises an information input module, an information storage module, a color processing module, an information processing module and an information display module, wherein each color region of a commodity in a commodity picture is extracted through the color processing module, and then each color region is compared with a standard color picture in standard color information to obtain the number N of types of the color regions and the area ratio P of the N color regionsiThe information processing module selects PiThe standard color picture corresponding to the largest color area is used as the ground color of the commodity label of the advertisement commodity, and the information display module acquires and displays the commodity label, so that the main color of the commodity can be directly judged by a consumer from the commodity label, the time for the consumer to browse the commodity picture is saved, and the consumer can directly select the commodity with the favorite color by looking up the commodity label.
To achieve the objects and other advantages in accordance with the present invention, there is provided an advertisement marketing system for facilitating determination of a color of a commodity, comprising:
the system comprises an information input module, a commodity image processing module and a commodity image processing module, wherein the information input module is used for inputting advertisement publishing information of a merchant, and the advertisement publishing information comprises a commodity image;
the information storage module is in communication connection with the information input module, commodity pictures and standard color information are stored in the information storage module, and the standard color information comprises standard color pictures and standard color names;
the color processing module is in communication connection with the information storage module, extracts each color region of the commodity in the commodity picture after acquiring the commodity picture, compares each color region with the standard color picture in the standard color information to obtain a standard color name corresponding to each color region, and then performs area combination on the color regions with the same standard color nameAnd, recording as a color region, obtaining the number N of the color regions, and calculating the area ratio P of the N color regionsi，PiThe area sum of the ith color area/the area sum of N color areas in the advertisement commodity picture, wherein N and i are natural numbers which are larger than 0, i is more than or equal to 1 and less than or equal to N, and P is a positive number;
an information processing module in communication with the color processing module, the information processing module being in accordance with PiSequencing N color areas of the commodity from big to small, and then selecting PiThe standard color picture corresponding to the largest color area is used as the ground color of the commodity label of the advertisement commodity, and the standard color name of the commodity is displayed on the commodity label;
and the information display module is in communication connection with the information processing module, and acquires and displays the commodity label.
Preferably, the advertisement marketing system convenient for determining colors of goods, the color processing module compares each color region with a standard color picture in the standard color information, and then marks a standard color name corresponding to each color region in each color region to obtain the goods picture marked with the standard color name, the information display module is in communication connection with the color processing module, and the information display module obtains and displays the goods label.
Preferably, in the advertisement marketing system facilitating the determination of the color of the product, the advertisement publishing information further includes a product name, a product quantity, a product weight, and a product origin, and the product label further includes a product name, a product quantity, a product weight, and a product origin.
Preferably, the advertisement marketing system convenient for judging the colors of the commodities further comprises a timing module and a real-time positioning module which are in communication connection with the information processing module, the advertisement publishing information further comprises the geographical positions of a plurality of commodity stores, the timing module acquires the one-time duration m of the commodity picture displayed by the information display module, wherein m is a positive number, the information processing module reads the recorded duration of the timing module, if m is more than or equal to 180s, the information processing module controls the real-time location module to obtain the real-time geographic location of the consumer, the information processing module calculates the distance d between the real-time geographical position of the consumer and the geographical positions of the plurality of commodity stores, generates navigation information between the geographical position of the commodity store corresponding to the minimum distance d and the real-time geographical position of the consumer, and sends the navigation information to the information display module.
Preferably, the advertisement marketing system for conveniently judging the colors of the goods, wherein the information storage module is further used for storing records for displaying advertisement release information.
Preferably, in the advertisement marketing system facilitating the determination of the color of the product, the information input module sends a reminding message to the information display module after the advertisement publishing information is successfully published.
The invention at least comprises the following beneficial effects:
1. in the invention, each color region in the commodity picture is extracted by using the color processing module, and each color region is compared with the standard color picture in the standard color information, so that the number N of the types of the color regions and the area ratio P of the N color regions are obtainediAnd then the information processing module is utilized to select PiThe standard color picture corresponding to the largest color area is used as the ground color of the commodity label of the advertisement commodity, and the information display module acquires and displays the commodity label, so that the main color of the commodity can be directly judged by a consumer from the commodity label, the time for the consumer to browse the commodity picture is saved, and the marketing efficiency of the advertisement commodity is improved.
2. In the invention, the standard color name corresponding to each color area is marked in each color area by using the color processing module to obtain the commodity picture marked with the standard color name, so that a consumer can clearly guide the standard color of each color area on the commodity picture when browsing the commodity picture, the consumer can conveniently clear the color distribution of the commodity, and the consumer can more quickly select the commodity in a favorite color-forming form.
3. According to the invention, the one-time duration m of the commodity picture displayed by the information display module is acquired by the timing module, the real-time geographic position of the consumer is acquired by the real-time positioning module, so that when the m is more than or equal to 180s, the information processing module controls the real-time positioning module to acquire the real-time geographic position of the consumer, the distances d between the real-time geographic position of the consumer and the geographic positions of a plurality of commodity stores are calculated, and then the navigation information between the geographic position of the commodity store corresponding to the minimum distance d and the real-time geographic position of the consumer is sent to the information display module, so that the nearest purchasing place of the commodity is timely clear after the consumer browses the interested commodity, the interest of the consumer is aroused, the convenience for the consumer to purchase the commodity is further facilitated, and the sales volume of the commodity is increased.
4. In the invention, after the advertisement is released by the advertising merchant, the record of the advertisement releasing information can be browsed through the information storage module, so that the advertising merchant can conveniently know the advertisement releasing information of the commodity at any time.
5. In the invention, the advertising merchant receives the reminding information sent by the information display module after the advertisement publishing information is successfully published, so that the advertising merchant can confirm whether the advertisement is published and the aging period of the advertisement.
Additional advantages, objects, and features of the invention will be set forth in part in the description which follows and in part will become apparent to those having ordinary skill in the art upon examination of the following or may be learned from practice of the invention.
Detailed Description
The present invention is further described in detail below with reference to examples so that those skilled in the art can practice the invention with reference to the description.
It is to be noted that the experimental procedures described in the following examples are conventional ones unless otherwise specified, and the reagents and materials described therein are commercially available without otherwise specified.
The invention provides an advertisement marketing system convenient for judging commodity color, which comprises:
the information input module is used for inputting advertisement publishing information of a merchant, the advertisement publishing information of the merchant input by the information input module can be obtained through a camera scanning technology and a wireless transmission technology of characters and pictures, and the advertisement publishing information comprises commodity pictures;
the information storage module is in communication connection with the information input module, commodity pictures and standard color information are stored in the information storage module, and the standard color information comprises standard color pictures and standard color names;
the color processing module is in communication connection with the information storage module, extracts each color region of the commodity in the commodity picture after obtaining the commodity picture, compares each color region with a standard color picture in standard color information to obtain a standard color name corresponding to each color region, merges the areas of the color regions with the same standard color name, marks the areas as one color region to obtain the number N of the types of the color regions, and calculates the area ratio Pi of the N color regions, wherein Pi is the area of the ith color and the area sum of the N color regions in the advertisement commodity picture, wherein N and i are natural numbers which are greater than 0, i is greater than or equal to 1 and less than or equal to N, and P is a positive number;
the information processing module is in communication connection with the color processing module, sequences the N color areas of the commodity according to the sequence of Pi from large to small, selects the standard color picture corresponding to the color area with the largest Pi as the ground color of the commodity label of the advertisement commodity, and displays the standard color name of the commodity on the commodity label so that a consumer can directly know the main color of the commodity from the commodity label;
and the information display module is in communication connection with the information processing module, and acquires and displays the commodity label.
In the above technical solution, the advertisement marketing system convenient for determining colors of a commodity comprises an information input module, an information storage module, a color processing module, an information processing module, and an information display module, wherein each color region of the commodity in a commodity picture is extracted by the color processing module, then each color region is compared with a standard color picture in standard color information one by one, a standard color name corresponding to each color region is obtained after one-to-one comparison, the color processing module combines the color regions corresponding to the same standard color name, so as to obtain the number N of types of the color regions, for example, the commodity on the commodity picture has 8 color regions, the color processing module compares the 8 color regions with the standard color pictures in the standard color information, and the standard color names corresponding to the 8 color regions are respectively verdur, green, and, Black, blue, lake blue, blue-purple, dark magenta, lake blue, and verdure, the number of types of color regions of the product is N ═ 6; the color processing module calculates area ratio Pi of the N color areas, after the information processing module obtains the Pi, the N color areas of the commodity are sequenced according to the sequence from the big to the small of the Pi, then a standard color picture corresponding to the color area with the largest Pi is selected as the ground color of a commodity label of the advertisement commodity, and the information display module obtains and displays the commodity label, so that the time for a consumer to browse the commodity picture is saved, the consumer can directly judge the main color of the commodity from the commodity label, and the commodity which the consumer likes the color is quickly selected.
In another technical solution, in the advertisement marketing system facilitating color determination of a commodity, the color processing module compares each color region with a standard color picture in standard color information, and then marks a standard color name corresponding to each color region in each color region, for example, the commodity on the commodity picture has 8 color regions in total, the color processing module compares the 8 color regions with the standard color picture in the standard color information to obtain standard color names corresponding to the 8 color regions as green, black, blue, lake blue, blue-purple, magenta, lake blue, and aqua green, then marks the aqua green, black, blue, lake blue, blue-purple, magenta, lake blue, and aqua green in sequence in the corresponding color regions to obtain the commodity picture marked with the standard color name, the information display module is in communication connection with the color processing module, the information display module acquires and displays the commodity label so that the consumer can clearly know the color distribution of the commodity, and the commodity which likes the color forming form can be selected more quickly.
In another technical scheme, the advertisement marketing system convenient for judging the colors of the commodities has the advantages that the advertisement release information further comprises commodity names, commodity numbers, the weights of the commodities and commodity places of origin, and the commodity labels further comprise the commodity names, the commodity numbers, the weights of the commodities and the commodity places of origin, so that consumers can know commodity information as much as possible when looking up the advertisement release information, whether the advertisement release information is matched with the favorite commodities or not is determined, the impression of the commodities in the eyes of the consumers is further perfected, and the competitiveness of the commodities is improved.
In another technical scheme, the advertisement marketing system convenient for judging commodity color further comprises a timing module and a real-time positioning module which are in communication connection with the information processing module, the advertisement publishing information further comprises geographical positions of a plurality of commodity markets, the timing module acquires one-time duration m of the commodity picture displayed by the information display module, the m is a positive number, the information processing module reads the recorded duration of the timing module, if the m is larger than or equal to 180s, the information processing module controls the real-time positioning module to acquire the real-time geographical position of the consumer, the information processing module calculates the distance d between the real-time geographical position of the consumer and the geographical positions of the plurality of commodity markets, generates navigation information between the geographical position of the commodity market corresponding to the minimum distance d and the real-time geographical position of the consumer, and sends the navigation information to the information display module, therefore, after browsing interested commodities, a consumer can timely and clearly know the nearest purchasing place of the commodities, so that the consumer is interested, the convenience for the consumer to purchase the commodities is facilitated, and the sales volume of the commodities is increased.
In another technical scheme, the advertisement marketing system convenient for judging the colors of the commodities is characterized in that the information storage module is further used for storing and displaying records of advertisement release information so that advertisement merchants can conveniently know the advertisement release information of the commodities at any time.
In another technical scheme, in the advertisement marketing system convenient for judging the colors of the goods, the information input module sends reminding information to the information display module after the advertisement publishing information is successfully published, so that an advertisement merchant can confirm whether the advertisement is published and the aging period of the advertisement.
While embodiments of the invention have been disclosed above, it is not limited to the applications listed in the description and the embodiments, which are fully applicable in all kinds of fields of application of the invention, and further modifications may readily be effected by those skilled in the art, so that the invention is not limited to the specific details without departing from the general concept defined by the claims and the scope of equivalents.

Claims (6)

1. Advertisement marketing system convenient to judge commodity colour, its characterized in that includes:
the system comprises an information input module, a commodity image processing module and a commodity image processing module, wherein the information input module is used for inputting advertisement publishing information of a merchant, and the advertisement publishing information comprises a commodity image;
the information storage module is in communication connection with the information input module, commodity pictures and standard color information are stored in the information storage module, and the standard color information comprises standard color pictures and standard color names;
the color processing module is in communication connection with the information storage module, extracts each color region of the commodity in the commodity picture after acquiring the commodity picture, compares each color region with the standard color picture in the standard color information to obtain a standard color name corresponding to each color region, merges the areas of the color regions with the same standard color name, records the areas as one color region to obtain the number N of the types of the color regions, and calculates the area ratio P of the N color regionsi，PiThe area sum of the ith color area/the area sum of N color areas in the advertisement commodity picture, wherein N and i are natural numbers which are larger than 0, i is more than or equal to 1 and less than or equal to N, and P is a positive number;
an information processing module in communication with the color processing module, the information processing module being in accordance with PiSequencing N color areas of the commodity from big to small, and then selecting PiThe standard color picture corresponding to the maximum color area is taken as the commercial productThe ground color of the commodity label and the standard color name of the commodity are displayed on the commodity label;
and the information display module is in communication connection with the information processing module, and acquires and displays the commodity label.
2. The advertising marketing system capable of conveniently judging colors of commodities as claimed in claim 1, wherein the color processing module compares each color region with a standard color picture in standard color information, and then marks a standard color name corresponding to each color region in each color region to obtain the commodity picture marked with the standard color name, the information display module is in communication connection with the color processing module, and the information display module obtains and displays the commodity label.
3. The advertising marketing system for facilitating color determination of goods according to claim 2, wherein the advertisement information further includes a name of the goods, a quantity of the goods, a weight of the goods, a place of origin of the goods, and the label of the goods further includes the name of the goods, the quantity of the goods, the weight of the goods, and the place of origin of the goods.
4. The advertising marketing system convenient for determining colors of goods according to claim 1, further comprising a timing module and a real-time location module communicatively connected to the information processing module, the advertising information further comprising geographical locations of a plurality of goods stores, the timing module acquires the one-time duration m of the commodity picture displayed by the information display module, wherein m is a positive number, the information processing module reads the recorded duration of the timing module, if m is more than or equal to 180s, the information processing module controls the real-time location module to obtain the real-time geographic location of the consumer, the information processing module calculates the distance d between the real-time geographical position of the consumer and the geographical positions of the plurality of commodity stores, generates navigation information between the geographical position of the commodity store corresponding to the minimum distance d and the real-time geographical position of the consumer, and sends the navigation information to the information display module.
5. The advertising marketing system that facilitates determining a color of a product of claim 1, wherein the information storage module is further configured to store a record that displays advertising information.
6. The advertising marketing system that facilitates color determination of merchandise of claim 1, wherein the information input module sends a reminder message to the information display module after the advertisement publication information is successfully published.
CN201910759742.5A 2019-08-16 2019-08-16 Advertisement marketing system convenient to judge commodity colour Pending CN110610379A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112907324A (en) * 2021-02-26 2021-06-04 拉扎斯网络科技（上海）有限公司 Method for displaying entity object information list

Citations (3)

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Publication number Priority date Publication date Assignee Title
CN101216830A (en) * 2007-12-28 2008-07-09 腾讯科技（深圳）有限公司 Method and system for search commercial articles according to colors
TWM503622U (en) * 2015-01-30 2015-06-21 Bravo Ideas Digital Co Ltd Interactive advertisement of interaction system
CN109544754A (en) * 2018-11-27 2019-03-29 湖南视觉伟业智能科技有限公司 A kind of guard method and system based on recognition of face, computer equipment

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101216830A (en) * 2007-12-28 2008-07-09 腾讯科技（深圳）有限公司 Method and system for search commercial articles according to colors
TWM503622U (en) * 2015-01-30 2015-06-21 Bravo Ideas Digital Co Ltd Interactive advertisement of interaction system
CN109544754A (en) * 2018-11-27 2019-03-29 湖南视觉伟业智能科技有限公司 A kind of guard method and system based on recognition of face, computer equipment

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112907324A (en) * 2021-02-26 2021-06-04 拉扎斯网络科技（上海）有限公司 Method for displaying entity object information list

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