CN110569449A

CN110569449A - Method and system for managing interest point media content under sponsorship

Info

Publication number: CN110569449A
Application number: CN201810479732.1A
Authority: CN
Inventors: 李雨暹
Original assignee: Powder Fan Polytron Technologies Inc
Current assignee: Powder Fan Polytron Technologies Inc
Priority date: 2018-05-18
Filing date: 2018-05-18
Publication date: 2019-12-13

Abstract

A media content management method of interest point under sponsorship, a sponsor sets a sponsorship content and a compensation condition related to the interest point in advance, a server queries a database according to position information generated by a user device to obtain one or more interest points corresponding to the position information, wherein the interest points can include interest points with compensation and related sponsor information, then the interest points with compensation can be provided according to the requirement of the sponsor, when a user arrives at the scene according to the interest points, a interest point page is opened, wherein one or more sponsorship contents exist, then media contents can be generated according to the compensation condition, such as shooting a scene film, after the media contents are uploaded to the server, when the media contents are confirmed to be in line with the compensation condition set by the sponsor, a compensation is provided, and a media content link can be established corresponding to the interest points.

Description

Method and system for managing interest point media content under sponsorship

Technical Field

A method and system for media content management, and more particularly, to a method and system for media content management of points of interest under sponsorship that attracts the public to generate media content at specific points of interest under sponsorship to achieve a sponsorship effect.

Background

In addition to providing social activity services, social media is becoming a content center, a news center, and a shopping platform instead of traditional media, and thus attracting businesses with advertising needs. Since the community media can obtain personal information of the community users through big data analysis, such as gender, age, interest, occupation, etc., the business may spend money to put advertisements on the community media, and may set the marketing object type, for example, the commodity is female preference, and the business may set the marketing object as female; the commodity is an electronic product, and a manufacturer can set a group within a specific age range; the commodity is an infant product, and a manufacturer can set a mother group with children and the like.

when advertisements are placed on community media or other media such as websites and clan grids, contact means such as addresses of stores, web pages, community user names, telephone numbers, e-mails and the like of businesses are generally provided on the advertisements, so that interested community users can click in more store information besides the advertisements to achieve the purpose of advertising.

however, even if the number of customers linked to the website or the relevant community page can be tracked through the community media, it is not easy to know which customers in the store are coming from the advertisements, so that it is not easy to evaluate the advertisement effectiveness, and only to spend money for marketing, thereby obtaining uncertain advertisement effectiveness.

the schematic diagram can refer to the scenario diagram of traditional advertisement placement through social media shown in fig. 1.

This example shows that when the user 10 browses content on the user device 12, such as by viewing a community site with the community program 120, and possibly viewing a blog, a general web page, or search results obtained through a search engine, the content may have an advertisement 122 inserted therein, and the advertisement 122 generally shows content that attracts the user 10 to click in, so that the user 10 can jump to the web page 14 set by the advertiser, or directly (dashed line) show the address and contact of the store 16, with the ultimate goal of the person who wishes to see the advertisement 122 can go to the store for consumption.

However, in such a conventional advertising method, the store 16 owner cannot easily know that the store consumer is the store 16 information and the store consumption is due to the advertisement 122 placed in a certain community program 120, except through inquiry or questionnaire.

Disclosure of Invention

In view of the shortcomings of traditional marketing methods for delivering advertisements through social media, tribal cells and web pages, or difficulty in determining advertisement effectiveness, the disclosure discloses a method and system for managing sponsored point-of-interest media content, wherein the main concept is that when a sponsor delivers sponsored content for a point-of-interest in a point-of-interest media content management system, such as addresses and contents of an entity store, a building, a scenic spot or an area, the sponsor also includes conditions for reimbursing to users. Then, the interest point media content management system sets the proportion and method of distributing to the user, and transmits the information related to the interest point with compensation to the user, the user can reach the interest point position, and generates a media content according to the requirements of the system and the sponsor, regardless of any combination of characters, voice, pictures and films, and carries a positioning information, and uploads the media content to the server of the interest point media content management system, and the system provides a compensation for the user after judging the media content meeting the compensation condition.

Therefore, by the method and the system for managing the media content of the interest points, the user can see the sponsored content when arriving at a specific interest point position, and the sponsor can attract the user to arrive at the interest point position because of the released sponsored content, so that the method and the system can provide actual sponsored benefits, and for the sponsor, if the sponsor is a person, an enterprise or a shop owner, the purpose of certain propaganda can be achieved. For the user, the media content meeting the preferential and compensation conditions can be generated when the user reaches the interest point.

According to one embodiment, a point-of-interest media content management method is implemented in a server of a point-of-interest media content management system, wherein when the server receives location information generated by a user device via a network, a software program in the server queries a database to obtain one or more points of interest (POI) corresponding to the location information of the user device, and if any one of the POI has compensation, the server provides data of the point of interest having compensation, such as a location of the point of interest and information of a relevant sponsor, via the user device. The interest points with compensation can be set by one or more sponsors through the interest point media content management system to be sponsored, and the place is not limited to the physical storefront of the sponsors, so that the interest points with compensation are possibly connected with one or more sponsorships.

The user can then take the user device to the location of the point of interest with the sponsor and generate a media content, such as a movie associated with the point of interest, and upload the media content to the server, where the software program in the server confirms that the media content complies with a compensation condition based on a generated location of the media content, and the system will provide a compensation, which is a proportional benefit of the sponsor's provided fee.

Furthermore, in the server, a media content link corresponding to the interest point is established for the media content, so that other users can watch the related media content when browsing the interest point.

Preferably, the user can search a geographical area on an electronic map of the user device, position information corresponding to the area is generated in the process, the position information is uploaded to the server and compared to obtain interest points in the area, and similarly, the system also provides information about interest points with compensation and sponsor information, so that the user can go to the interest point position to obtain compensation in the same way.

in another embodiment, when the user carries the user device at a location, a positioning circuit in the user device generates location information and uploads the location information to the point of interest media content management system server, after querying the database, if any point of interest with compensation corresponding to the location information is obtained, the system will actively send an invitation message to the user device, and provide the point of interest with compensation, the compensation condition, or add sponsor information.

The user end software program provided by the interest point media content management system also provides user browsing information, when the interest points with compensation are included, the user can select one of the interest points by options, after a certain interest point is selected, the system displays an interest point page through the user device and provides corresponding information, so that the user can determine whether to go to obtain compensation or not.

Further, when the server receives a selection of one of the points of interest from the user device, if the point of interest corresponds to a plurality of sponsored contents, the sponsored contents can be displayed on the point of interest page in a carousel manner, a side-by-side manner or a selection manner.

Further, the sponsor may set the sponsored story through a sponsored story setting page provided by the server, generating points of interest with compensation, including point of interest names, point of interest locations, sponsored stories, sponsored dates, target user conditions, and compensation conditions.

In an embodiment of the point of interest media content management system, a server is provided, wherein one or more processors execute the point of interest media content management method, and a database is provided, wherein a plurality of points of interest set by a plurality of sponsors are recorded, including data of each point of interest, a point of interest position, sponsored content and a compensation condition. And, when there is more than one sponsor for a point of interest, the system will provide the sponsored stories to the user in an ordered strategic order.

For a further understanding of the techniques, methods and functions of the present invention, reference should be made to the following detailed description of the invention, taken in conjunction with the accompanying drawings, which are included to provide a further understanding of the invention, and to the specific features and advantages thereof, and to the accompanying drawings, which are included to provide a further understanding of the invention.

Drawings

FIG. 1 is a diagram illustrating a conventional social media advertisement placement scenario;

FIG. 2 shows a system architecture example schematic of a point-of-interest media content management system under sponsorship;

3A-3D schematically show exemplary views of a sponsor setting sponsored stories via a user interface;

FIG. 4 shows one of the flow diagrams of an embodiment of a point-of-interest media content management method under sponsorship;

FIG. 5 shows a second flowchart of an embodiment of a point-of-interest media content management method under sponsorship;

FIG. 6 shows a third flowchart of an embodiment of a point-of-interest media content management method under sponsorship;

FIG. 7 shows a fourth flowchart of an embodiment of a point-of-interest media content management method under sponsorship;

FIG. 8 shows a fifth flowchart of an embodiment of a point-of-interest media content management method under sponsorship;

FIGS. 9A-9C show one of exemplary views for providing point of interest information through exploration in a sponsored point of interest media content management approach;

FIGS. 10A-10C illustrate a second embodiment of providing point of interest information via exploration in a sponsored point of interest media content management approach;

FIGS. 11A-11C are diagrams illustrating an exemplary embodiment of actively notifying a user of compensated point of interest information in a sponsored point of interest media content management method.

Detailed Description

The main purpose of advertising on a specific network medium by traditional advertisers (especially businesses with physical storefronts) is to attract users to click advertisements into store websites or see information recorded in the advertisements to store consumption, and the calculation of advertisement cost is usually calculated from the clicking of the advertisements or the browsing rate, so that the business cannot easily evaluate the effectiveness of the advertisements. The media content management system of the interest points under the sponsorship provided by the disclosure can lead the sponsor to clearly know the user of a certain interest point sponsored by the sponsor, and can further obtain the effect of clear sponsorship according to the sponsorship purpose. It should be noted that the interest points with compensation can be set by one or more sponsors through a platform or cloud system constructed by the interest point media content management system proposed by the disclosure, and the location to be sponsored is not limited to the physical storefront of the sponsor or the location with any geographical relationship, but can be various scenic spots, a certain area, buildings, or even other locations with storefronts of other entities, so that one interest point with compensation may have multiple sponsors, and thus can be connected with one or more sponsored contents.

The main concept of a point-of-interest media content management system under sponsorship can be seen with reference to the system architecture embodiment shown in fig. 2.

there is shown a point-of-interest media content management system 20 implemented by a computer system in which one or more processors of a server execute a point-of-interest media content management method, wherein the functions of the running software programs can be interpreted by a user management module 201, a location and media content processing module 202, a sponsor management module 203 and a media content management module 204, respectively.

The user management module 201 is used for managing users of the system, and users of the point of interest media content management system 20 can register through software programs installed and executed in user devices and communicate with the system, including transmitting location information and obtaining point of interest information provided by the system.

There is shown a spot 24, which means that the sponsor who has delivered the advertisement in the point-of-interest media content management system 20 decides the location to deliver the sponsored advertisement (222), and the system provides the advertisement setting page through the sponsor management module 203 to set the advertisement, including setting the location to play the advertisement, the advertisement format, the content, the advertisement playing time and the set target users (groups), and under the system requirement, it needs to set the conditions of the compensated users, and finally delivers the sponsored advertisement (222) to the point-of-interest media content management system 20, which is not targeted at the sponsor's physical store or directly related locations, but may generate the advertisement effect because of the sponsored well-known spot or location. Thus, a database (not shown in this figure) is provided in the point-of-interest media content management system 20, and linked to the server implemented by computer software, the database records a plurality of points of interest set by a plurality of sponsors, including information such as the point-of-interest name, the point-of-interest location, the sponsored content, the sponsored time, the target user condition, and the compensation condition of each point of interest.

The users 21,22,23,25 shown schematically in some locations may become users of the point-of-interest media content management system 20, and after the user management module 201 authenticates the users, the system can receive a request media content (221) signal from the system, and send information related to the compensated points of interest to each user device, as if the system invites the users 21,22,23,25 to go to the point-of-interest (e.g., attraction 24) set by the sponsor to generate media content, and upload the media content to complete the action of obtaining compensation.

This example shows the user 25 arriving at the attraction 24, generating media content based on compensation conditions, such as a movie or a photo related to the attraction 24, or a description of the attraction 24 may be written in text, and then delivering the media content (223) to the point-of-interest media content management system 20, where the location and media content processing module 202 processes the media content uploaded by the user 25. According to an embodiment, the location and media content processing module 202 will obtain the upload location of the media content, so that it can be confirmed whether the compensation condition set by the sponsor is met or not against the locations of the attractions 24. In addition to the way that the sponsor can determine whether the media content can meet the compensation condition, the point of interest media content management system 20 can also automatically analyze the media content by software means such as the location and media content processing module 202, and extract features thereof, such as image features, text features, or voice features, and further compare the relevant features of the scenic spots 24 to determine whether the media content meets the content generated for the scenic spots 24 or determine whether the content meets the compensation condition set by the sponsor.

After the compensation condition is confirmed to be met, in addition to providing compensation to the user 25 through the user management module 201 in the point of interest media content management system 20, for example, the user is logged in a corresponding user account or sends a preference scheme, a media content link associated with the point of interest of the scenery spot 24 is established by the media content management module 204, and then the media content can become the terminal display content 28, which is displayed on the user device and becomes data for others to search, browse and acquire the point of interest information. Also, when there is more than one sponsor for a point of interest, the system will provide sponsored stories to the viewing user in an ordered strategic order. For example, when the space of the sponsor content displayed on the user interface is insufficient, the system can play the sponsor content in a carousel manner, and the ranking strategy can rank the sponsor content according to conditions such as cost, compensation condition (such as price) and the like; alternatively, the system may rank according to the chronological order in which sponsors are offered sponsorship.

in one embodiment, when a point of interest has multiple sponsors and sponsored content, the sponsored content may be displayed in a side-by-side manner on a software interface (point of interest page) on the user device and link buttons may be formed to allow the user to click on the sponsored content. Another way is to provide a menu (e.g., pull-down menu) selection on the point of interest page to allow the user to freely select sponsored content of interest to see.

It is worth mentioning that the compensation is mainly to reward the user who establishes the media content (one or any combination of text, voice, picture and film) on the interest point with compensation and upload the media content to the system content, and may be a method with substantial compensation, such as an advertisement compensation (advertisement compensated), that is, when the sponsor sets the sponsored advertisement in the interest point media content management system, the sponsor will pay an advertisement fee, and the interest point media content management system will distribute a part of the fee to the user who meets the compensation condition, and the compensation form is not bound, and mainly provides the user with the benefit sharing of the advertisement effect due to uploading the media content. For example, the virtual currency set in the system can be used for purchasing goods or services like currency in the system or related platforms; cash compensation, which can transfer the dividend to a user financial account; goods or services offers such as offers, discounts, etc. for consumption in the entity to which the sponsor belongs or in a virtual store or brand. In practice, the compensation is not limited to the above list, but can be based on the preference of the sponsor or the user.

An advertising sponsor may interface with a point of interest media content management system by executing a software program installed on a computer system to set advertisements therefrom, as schematically illustrated in fig. 3A-3D for an embodiment in which the sponsor sets the sponsorship via a user interface.

Fig. 3A schematically shows a sponsor page 31, which is an advertiser or sponsor's home page, for a sponsor, the interest points can refer to certain types of interest points in any area range, such as parks, schools, shops, etc., and by setting a sponsor content page, the sponsor can select a certain range on a map, or specify a certain area (such as country, county, road, etc.) to set certain types of interest points, including setting a sponsor content and its related pages, including telephone, mail, web page, etc. The sponsor may enter the sponsored content settings page by the create advertisement launch button 301 in the sponsor page 31.

FIG. 3B shows a sponsored content settings page 33 that provides a sponsor with a sponsored advertisement (sponsor), which, unlike the store-to-store advertisements discussed above, is optionally configured with non-store points of interest, and preferably with a geographic location-related location, but without limitation, to whether or not the sponsored advertisement is located somewhere. Once the sponsor sets to sponsor an advertisement at a certain place, when the user browses a certain geographical position, the sponsored information will be presented on the page, which is a concept similar to the image advertisement; or the system can be attached to the famous scenic spots to achieve the purpose of expanding the famous degree; or the sponsorship advertisement is put on other shop pages which have commercial cooperation to generate an attachment relation, and the business and the popularity can be expanded. As such, points of interest with compensation may have one or more sponsors, and be tied to one or more sponsored stories.

In the sponsored content setting page 33, a sponsor may fill out a store/business/person name as the name of the sponsored content at a point of interest, and may fill in a certain point of interest location, for example, a certain type of point of interest in a certain area, such as a park, school, restaurant, building, etc. in the certain area may be selected and sponsored by an electronic map, and the system may initially set a default range according to the attributes of each point of interest. For example, if an enterprise wants to increase the image of the enterprise through the recognition of the points of interest in the orphan yard, the geriatric yard, the park, etc. in a certain area range, the point of interest media content management system can sponsor some points of interest to achieve the purpose of increasing the image.

Similarly, the sponsor may also set a sponsorship time on this page, which may include an advertisement delivery period, a daily time, a monday-sunday selection, etc.; the target user is also used to define the users who can obtain compensation, the gender, location range, age, number of tracks of the target user, etc. of the user who requests to generate media content. Besides, the sponsor can set the advertisement fee and compensation condition.

In one embodiment, sponsored points of interest may refer to one or more points of interest of one type or multiple points of interest of multiple types within a geographic area. When the sponsor sets the points of interest through the sponsored story setting page 33, a sponsored story 35 may be circled using the electronic map 34 as shown in the figure 3C, and the system queries the database for points of interest based on the circled story (e.g., latitude and longitude) to provide the sponsor with the option of selecting one or more points of interest to be sponsored. However, the manner in which the sponsorship scope 35 is selected or a particular type or types of points of interest is not limited to a particular manner, e.g., a certain type of point of interest may still be derived using keyword input.

Further, as shown in fig. 3D, the system may classify the interest points, and may propose several types, such as scenic spots (e.g. landmarks, parks), schools (e.g. middle and primary schools, nursery homes, orphans, etc.), buildings (e.g. museums, government offices, historic sites, etc.), trade circles (e.g. shops, shopping centers, shopping malls, etc.), etc. so that the sponsor may set a plurality of interest points to be sponsored at a time or select a plurality of interest points covered by a plurality of types by selecting one of these sponsored type options 37. Such sponsored points of interest are not targeted to a particular store or place, but rather may be selected according to the needs of the sponsor, providing sponsorship settings for individuals, organizations, businesses without physical storefronts, or businesses in web stores.

For example, when a sponsor wants to deliver sponsored advertisements at all parks in london city, uk, that is, find london city through the electronic map 34, zoom the map to a range where the entire london city can be seen, and frame the london city with fingers or a circle selection tool to set the sponsored range 35, the point of interest media content management system obtains coordinate data of the sponsored range 35 from the user device, and queries the database to obtain points of interest within the sponsored range 35, so as to provide the user with a choice of sponsored points of interest. In the above embodiments, the system provides classification information for these points of interest as a point of interest type option from which the user can decide the sponsored point of interest type.

through the cloud service of the above-mentioned point of interest media content management system architecture, a corresponding software program for transmitting information with the system is installed and executed in the user device, and an embodiment flow of the method for managing point of interest media content under sponsorship in the user device is shown in fig. 4.

In this example, in step S401, the point-of-interest media content management system establishes point-of-interest data according to the compensation condition set by each sponsor, and constructs a database including a plurality of points of interest set by a plurality of sponsors. The compensation condition is mainly a condition for generating media content meeting the compensation, such as that the shooting position should be near (within a certain range) to the interest point, and the shooting content should be related to the image of the interest point. For the sponsor, in addition to being related to the location of the interest point, the user may be required to shoot the content covering the interest point in the compensation condition for generating the media content at the interest point, or the relevant content related to the sponsor may be covered, so as to meet the compensation condition.

When the point of interest media content management system is running, as in step S403, the software program of the server in the system continuously connects and exchanges data with the software program in the user device, and continuously receives the location information generated by the user device, including the user Identification Data (ID) and the device positioning information (e.g., GPS), and further, the location information received by the system may be a map location generated by the user searching using an electronic map, or a location page with compensation (e.g., a page obtained by searching a certain scenic spot) which is optionally browsed by the user, and the software program obtains the location information corresponding to the location point according to the point of interest data.

When the system obtains the location information generated by the user device, in step S405, the system continuously queries the database to obtain the interest points corresponding to the location of the user. In another embodiment, from the perspective of the sponsor, eligible users (against the location of the point of interest, target users, time, etc.) can be located by the point of interest media content management system. In step S407, the system screens users according to the target user condition to obtain users meeting the condition, and transmits the compensated poi information to the corresponding user device, so that the system can actively provide invitation information to hope the users go to the poi to obtain compensation.

It should be noted that, for the user, it is possible to obtain one or more results of inquiring the interest points with compensation according to the location information, so that the system can provide the user with the option of deciding to go to the interest points with compensation by the user; alternatively, the system may provide a ranking of the points of interest (those who provide compensation) for qualified users, and the user may then select the ranking and transmit the information corresponding to the points of interest with compensation. The interest points with compensation may include one or more sponsored contents set by one or more sponsors, so that users may be provided to click on the sponsored contents of interest in a carousel, side-by-side or selective manner.

In step S409, the user arrives at the location of the interest point, the multimedia content is created by the user device, and then uploaded to the system, and the system receives the media content uploaded by the user, and then determines whether the media content meets the compensation condition set by a sponsor in step S411. If the compensation condition is not met (no), such as the location is wrong or the content is not configured, the system notifies the user of the information related to the non-compliance of the compensation condition in step S413, and in an embodiment, even if the information related to the non-compliance of the compensation condition is completed, a media content is uploaded to the location corresponding to the media content, which may still be the location of the point of interest, under the mechanism provided by the point of interest media content management system in step S417. When the system determines that the media content meets the compensation condition (yes), step S415 is executed, the system generates compensation according to the setting, the form and content of the compensation are determined according to the requirement of the sponsor in advance and the setting of the system, and similarly, in step S417, the system establishes a media content link corresponding to the location of the interest point.

When the user uploads the media content, no matter whether the compensation condition corresponding to the interest point is met or not, the media content can be used as a media content link on the map, and the media content link can be used for others to explore and browse the media content related to a certain displayed interest point.

Fig. 5 is a flowchart illustrating an embodiment of a point of interest movie shooting management method, which actively notifies nearby points of interest with compensation according to the user's location.

the process begins as step S501, the system first obtains the location information generated by the positioning circuit (e.g. GPS circuit) in the user device, and in step S503, the software program in the system compares the location information with the database to obtain the interest points corresponding to the location of the user, including step S505, inquiring the sponsorship data of each interest point in the database, confirming the current conditions (time, deadline, target user condition, etc.) for delivering the advertisement, and accordingly determining whether the interest points? with compensation are included (step S507)

If the query result shows that there are no compensated POIs (NO), it indicates that the system does not provide any compensated POI information, but there may be general POIs, and the process returns to step S501. If the interest points with compensation are found according to the location information generated by the user device (yes), the process continues to step S509, in which the system actively transmits the interest points with compensation near the user device, because of the advertisement requirement, and transmits the request for filming to the qualified user, which may include actively transmitting an invitation message to the user device, and providing the interest points with compensation and compensation conditions.

Then, after obtaining the information of the interest points with compensation through the user device, the user can go to the interest points, and make media content according to the compensation condition, such as shooting a movie, and then transmit to the server of the system in step S511, and the server receives the movie uploaded by the user

If the movie does not match the compensation condition (NO), the system will notify the user that the movie does not match the compensation condition in step S515, but the system can still establish a link at a certain location (step S519). On the contrary, when the movie is analyzed and determined to be a movie meeting the compensation condition (yes), in step S517, the system may calculate the compensation according to the fee provided by the sponsor, and in the same way, in step S519, the movie is linked at the position corresponding to the interest point.

FIG. 6 is a flow chart of another embodiment of a sponsored point-of-interest media content management method, in which a user operates a user device to search for a region, or searches for a specific keyword, and when searching for a region, location information corresponding to the region is generated, in step S601, the system receives a search location transmitted by the user device, the search location corresponds to a range, which may be the display range of the user device, and may change the display range according to the zoom operation of the user device, and when the system obtains the location information corresponding to the changes, in step S603, the system first queries a database, generates one or more points of interest in response to the search instruction, and may mark the points of interest on an electronic map.

Meanwhile, in step S605, general interest points and interest points with compensation can be obtained from the interest points, in step S607, the interest point information is displayed through the user interface, and interest points with compensation can be marked on the searched electronic map, in step S609, or a plurality of interest point information with compensation can be provided to the user through a list menu. Further, in step S611, when the user selects one of the points of interest, the screen enters the page of the interested party, and if the point of interest provides compensation, one or more sponsored contents can be displayed on the page in various ways.

in another embodiment, as shown in FIG. 7, the system provides the user with a user device executing a specific software program, and the system will continuously obtain the location information generated by the user device only when the user device is in a certain location due to the continuous generation of the positioning circuit in the user device (step S701), and the user identification data will also be obtained in the process, and the system will compare the database to determine whether there is a point of interest? that matches the user location (step S703) in addition to obtaining the user data (for comparing the target user condition)

In the software process, if no interest point is obtained near the location of the user device (which can be set by the user or the system) (no), the process will repeat steps S701 and S703 until an interest point is obtained.

if there are interest points nearby (yes), the system can display one or more interest points in the selected range through the user device, and then in step S705, the software in the system queries whether there is an interest point? with compensation in a relevant range of interest points

If the database is queried and no compensated points of interest are included in the range (NO), the process repeats step S701, otherwise, if the range includes at least one sponsor-defined compensated point of interest (YES), the process continues to step S707, where it is determined whether the user meets the qualification? set by one of the sponsors of the point of interest, i.e., whether the user is a target user? set at a point of interest, thereby confirming whether the user is a target user? set at a point of interest

If the system determines that the user is the target user for one of the interest point sponsors (yes), one or more interest points with compensation will be labeled in a pattern or specific manner (step S709), so that the user can select the interest points. When the user device selects one of the interest points, the corresponding interest point page is displayed according to the interest point data provided by the system.

in step S707, if there are no compensated interest points meeting the user qualification (no), it means that there are only interest points generally registered in the system, i.e., steps S701, S703 and S705 are repeated.

in one embodiment, in step S709, the system sends a message indicating the interest points with compensation nearby the user through the software program on the user device, for example, the interest points with compensation are displayed on the screen by symbols, or vibration, sound, or the like. If the position information corresponds to a plurality of interest points with compensation, a selection page can provide options of the interest points.

Thereafter, the user can select one of the points of interest in which one or more sponsored stories are to be displayed, go to the point of interest, take a movie and upload it, the system receives the user' S upload movie, and the system confirms whether the movie meets the compensation condition? through the software program, as shown in step S711

If the shot movie does not meet the condition (no), step S715 is executed to notify the information that the condition is not met, and similarly, in step S719, a movie link can still be established at the corresponding position on the map. If the film is matched with the compensation condition (yes), after confirming that the film is matched with the compensation condition, compensation is generated according to the condition set on the system by the sponsor (step S717), the compensation content is as described in the above embodiment, and a film link is established at the position corresponding to the interest point (step S719).

In the flow of the embodiment shown in fig. 8, the user is described to browse some locations (data related to locations such as scenic spots, shop pages, etc.) to obtain notification information with compensation (step S801), the system receives the movie information generated by the user device via the network, and at this time, the system also returns the related information of this point of interest, and may also include the location information of the point of interest, so that the system obtains the point of interest and the point of interest location (step S803), the system queries the database, and in step S805, the system determines whether the location corresponding to the currently browsed movie provides sponsored content and compensation

If the interest point does not provide compensation (no), that is, no one sponsors an advertisement, step S807 is executed to display general information on the interest point page as well; in step S809, it indicates that the currently browsed interest point provides compensation, i.e. sponsored advertisements are delivered, the system will obtain sponsored contents according to the location query, and in addition to displaying on the user device, prompt the user to provide compensation uploaded by the movie at the currently browsed location. If there are multiple sponsored stories at the same point of interest, the system provides carousel sponsored stories, displays the sponsored stories side by side, or provides users with a choice to view the sponsored stories of interest based on the display space (which can be dynamically determined).

When the user browses some places, the system generates an instruction for browsing the interest points through the operation of the user device, when one of the interest points is selected, the corresponding interest point position is position information transmitted to the system, the system displays an interest point page by using the user device, and if the interest point is an interest point with compensation, the interest point page comprises a compensation prompt pattern, one or more sponsorship contents and interest point media contents.

Next, the operation of the point-of-interest media content management method is schematically shown in the user device display diagram. Fig. 9A to 9C are diagrams illustrating an example of providing point of interest information through exploration in a point of interest media content management method.

Fig. 9A shows a point of interest exploration page 91 in which several points of interest 911,912 are displayed on a map, which is retrieved from a database based on location information transmitted by a user device, and a capture button 913 is provided to allow the user to immediately operate the device to produce a movie.

FIG. 9B shows a POI page 92, which is an image of a user's POI generated after the user clicks into the POI, which may be a media content 922 such as a movie, etc., if the POI provides compensation, a compensation prompt 921 is provided to prompt the user to get compensation before, if the compensation is provided by the sponsor, the POI page 92 may display a sponsored content 923 in a specific section, which may be displayed as a name of a vendor linked to a web page, a name and a photo of a candidate being selected, or a visual advertisement of only one brand.

Fig. 9C shows a pre-capture page 93, which is entered when the user reaches the point of interest, and also indicates that the point of interest 932 has the benefit of being compensated, and the user can start capturing images using the point of interest capture button 931.

In the embodiment of entering the page to be shot, the user can start the page, and when the software judges that the position information generated by the current user device accords with the position of a certain interest point, the software automatically drives the page to start because of the position coincidence. Therefore, by the software program executed in the user device, the user can still know that there are interest points with compensation nearby and can display the sponsored contents at the same time when there is no interest point with compensation scheduled to go ahead.

Fig. 10A-10C are diagrams illustrating an example of providing point of interest information through exploration in a sponsored point of interest media content management approach.

FIG. 10A shows a user exploring points of interest through software, which may not be points of interest relevant to the location of the user, wherein a point of interest exploration page 101 is displayed showing a point of interest weather information 1011, and associated user links 1012 for which the user has produced media content for the point of interest. Compensated points of interest 1013,1014 are indicated if there are currently compensated points of interest in the vicinity, as shown, and in one embodiment, the content displayed at these points of interest 1013,1014 may be sponsored content configured by a sponsor.

when a user has a point of interest in it, as shown in FIG. 10B, the user can enter the point of interest page 102, where the point of interest media content 1022 is displayed, the point of interest is prompted to provide compensation, such as compensation prompt 1021, and sponsored content 1023 of the sponsor or individual is displayed at a certain display location.

fig. 10C shows a preliminary shooting page 103, i.e., the user can go to the point of interest 1032 to shoot a movie using the point of interest shooting key 1031.

FIGS. 11A-11B are diagrams illustrating an exemplary method for actively notifying a user of compensated point of interest information in a sponsored point of interest media content management system.

FIG. 11A shows a point of interest notification page 111, when the user carries the user device to a location, where the software program actively sends location information, and the system compares the database to obtain a plurality of compensated points of interest nearby, which includes compensated point of interest one 1111, compensated point of interest two 1112, and compensated point of interest three 1113, and the sponsored content can be displayed on the links of several points of interest at the same time.

Next, in fig. 11B, a display frame after the user clicks a point of interest is shown, and the point of interest page 112 displays the point of interest media content 1122 and one or more sponsored contents 1123 according to the data of the point of interest, and prompts the user to provide compensation by a compensation prompting pattern 1121.

In one embodiment, by searching for a range, a location message (e.g., the center of the range) is returned to the system, the system queries the interest points in the range according to default or user settings, and after querying the database, if there are sponsors, the interest points with compensation corresponding to the location message can be obtained, each interest point may also have one or more sponsors, and then the option of multiple interest points can be provided on a selection page. When the system receives a selection of one of the points of interest from the user device, the system also returns the location or identification information of the point of interest, and the system provides the user device with a point of interest page. If the interest point has a plurality of sponsors at the same time, the interest point also corresponds to a plurality of sponsored contents, and the sponsored contents can be displayed on the interest point page in a carousel mode, a side-by-side mode or a selection mode.

In an embodiment, referring to fig. 11C, no matter the above-mentioned explored, browsed or system actively invited according to the location information, the system prompts the interest points with compensation, and when one of the interest points is selected by the user, if the interest point has a plurality of sponsors, as shown in the figure, a plurality of sponsorship contents can be displayed in a page of the interest point: sponsored story one 1131, sponsored story two 1132, and sponsored story three 1133, which are shown in a side-by-side manner, if the display space is insufficient or the system is set up, the system still turns the broadcast according to a ranking strategy or provides the user with a choice.

In summary, according to the embodiments of the method and system for managing media content at a sponsored point of interest described above, it can be seen that the system provides a service for marketing to a store or a place of a sponsor, the way of sponsoring is not limited to a specific place, but specific and effective advertising effects can be generated for a certain type of place within a certain geographical range, and for a user, the user needs to go to the store or the place of the sponsor to obtain advertising compensation, and the user can obtain compensation specifically, so as to have an incentive to go to the store, and further provides a scheme of sponsoring, so that the sponsor can select a point of interest to set a sponsored content, thereby forming a novel sponsored advertising service.

the above description is only a preferred embodiment of the present invention, and all equivalent changes and modifications made in accordance with the claims of the present invention should be covered by the present invention.

Claims

1. A sponsored point-of-interest media content management method, operating in a server of a point-of-interest media content management system, the method comprising:

The server receives position information generated by a user device through a network;

Inquiring a database in the server to obtain one or more interest points corresponding to the position information;

If the one or more points of interest include any compensated points of interest, wherein the compensated points of interest are located at a location to be sponsored by one or more sponsors via the point of interest media content management system, the compensated points of interest are linked to one or more sponsors, the point of interest media content management system providing data of the compensated points of interest via the user device, wherein the data includes at least a point of interest location of the compensated points of interest;

The server receiving a media content from the user device; and

Providing a compensation when the media content is determined to meet a compensation condition of the interest point with compensation according to a generation position of the media content.

2. The method of claim 1, wherein the location information is generated when the user device explores a range of points of interest in an electronic map.

3. the method of claim 2, wherein the one or more points of interest with compensation are tagged when the one or more points of interest within the range are displayed by the user device.

4. The method of claim 3, wherein when one of the points of interest with compensation is selected by the user device, a point of interest page is displayed, comprising a compensation cue pattern, one or more sponsored stories, and a point of interest media story.

5. The method for sponsored point-of-interest media content management according to claim 1, wherein a location circuit within the user device generates the location information when the user device is at a location.

6. The method of claim 5, wherein querying the database to determine whether there is any compensated POI corresponding to the location information actively transmits an invitation message to the user device, and provides the location of the point of interest with compensation and the compensation criteria.

7. The method of claim 6, wherein if the location information corresponds to multiple points of interest with compensation, a selection page is used to provide options for multiple points of interest.

8. The method of claim 7, wherein when one of the points of interest is selected by the user device, a point of interest page is displayed and the corresponding point of interest is located as the location information.

9. The method of claim 1, wherein the server queries the database to provide data of each point of interest when browsing a plurality of points of interest in the user device, and displays a point of interest page when selecting one of the points of interest, and the corresponding point of interest is the location information.

10. The method of claim 4, 8 or 9, wherein when the server receives a selection of one of the points of interest from the user device, if the point of interest corresponds to a plurality of sponsored stories, the plurality of sponsored stories are displayed on the point of interest page in a carousel manner, a side-by-side manner or a selection manner.

11. The method for sponsored point-of-interest media content management according to claim 10, wherein a point-of-interest is one or more points-of-interest of a type or multiple points-of-interest of multiple types in a geographic region.

12. the method as claimed in any one of claims 1 to 9, wherein a media content link is established in the server corresponding to the location of the point of interest when the media content is determined to meet the compensation condition.

13. The method for managing media contents under sponsorship according to any one of claims 1 to 9, wherein a sponsor sets the interest point with compensation through a sponsored contents setting page provided by the server, including a interest point name, the interest point position, a sponsored contents, a sponsorship time, a target user condition, and the compensation condition.

14. The method for managing media content at a point-of-interest under sponsorship of claim 13, wherein the sponsorship time is a time set to prompt the compensated point-of-interest via the user device.

15. The method of claim 13, wherein the target user criteria sets a filtering criteria for the sponsor for the user who can receive the compensation, including one of gender, location, age of the user and a tracking number of the user, or any combination thereof.

16. The method of claim 13, wherein the compensation condition sets a threshold for the sponsor to obtain the compensation, including one or any combination of the generation location, the generation time, a movie content and an action of the media content.

17. A sponsored point-of-interest media content management system, comprising:

A server, wherein one or more processors execute a point of interest media content management method;

A database linked to the server, wherein a plurality of interest points set by a plurality of sponsors are recorded, including an interest point name, an interest point position, a sponsorship content, a sponsorship time, a target user condition and the compensation condition of each interest point;

The method for managing the point of interest media content operated in the server comprises the following steps:

receiving a location message generated by a user device through a network;

Querying the database to obtain one or more interest points corresponding to the location information;

If the one or more points of interest include any compensated points of interest, wherein the compensated points of interest are located at a location to be sponsored by one or more sponsors via the point of interest media content management system, the compensated points of interest are linked to one or more sponsors, the point of interest media content management system providing data of the compensated points of interest via the user device, wherein the location of the points of interest includes at least the compensated points of interest;

Receiving a media content from the user device; and

Providing a compensation when the media content is determined to meet the compensation condition of the interest point with compensation according to a generation position of the media content.

18. The system of claim 17, wherein in the method for point-of-interest media content management, the location information is generated when the user device explores a range of points of interest in an electronic map; and when one or more interest points in the range are displayed through the user device, marking one or more interest points with compensation.

19. The system of claim 18, wherein when one of the points of interest with compensation is selected by the user device, a point of interest page is displayed including a compensation cue pattern, one or more sponsored stories, and a point of interest media story.

20. The sponsored point-of-interest media content management system of claim 17, wherein in the point-of-interest media content management method, a location circuit within the user device generates the location information when the user device is at a location; according to the location information, when any interest point with compensation corresponding to the location information is obtained by inquiring the database, an invitation message is actively transmitted to the user device, and the interest point location of the interest point with compensation and the compensation condition are provided.

21. The system of claim 20, wherein if the location information corresponds to multiple points of interest with compensation, a selection page is provided with multiple point of interest options, and a selection of one of the points of interest is received from the user device, a point of interest page is displayed, and the corresponding point of interest is the location information.

22. The system of claim 17, wherein the server queries the database to provide data for each point of interest while browsing a plurality of points of interest in the user device, and displays a point of interest page when selecting one of the points of interest, and the corresponding point of interest is the location information.

23. The system of claim 19, 21 or 22, wherein when the server receives a selection of one of the points of interest from the user device, the plurality of sponsored stories are displayed on the point of interest page in a carousel manner, a side-by-side manner or a selection manner if the point of interest corresponds to a plurality of sponsored stories.

24. The sponsored point-of-interest media content management system of claim 23, wherein a point of interest is one or more points of interest of a type or multiple points of interest of multiple types in a geographic region.

25. The system of any of claims 17-22, wherein a media content link is established in the server corresponding to the location of the point of interest when the media content is determined to meet the compensation criteria.

26. The system according to any one of claims 17-22, wherein said target user condition sets a filtering condition for the sponsor for the user who can receive the compensation, including one of gender, location, age of the user and a tracking number of the user, or any combination thereof.

27. The system according to any one of claims 17-22, wherein said compensation condition sets a threshold for the sponsor to obtain the compensation, including one of the generation location, a generation time, a movie content and an action of the media content, or any combination thereof.