CN110503460A - Monitoring of the advertisement method, device, system, electronic equipment and storage medium - Google Patents
Monitoring of the advertisement method, device, system, electronic equipment and storage medium Download PDFInfo
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- CN110503460A CN110503460A CN201910687805.0A CN201910687805A CN110503460A CN 110503460 A CN110503460 A CN 110503460A CN 201910687805 A CN201910687805 A CN 201910687805A CN 110503460 A CN110503460 A CN 110503460A
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- advertisement
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- characteristic
- screenshotss image
- sensitive advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F18/00—Pattern recognition
- G06F18/20—Analysing
- G06F18/22—Matching criteria, e.g. proximity measures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F18/00—Pattern recognition
- G06F18/20—Analysing
- G06F18/24—Classification techniques
- G06F18/241—Classification techniques relating to the classification model, e.g. parametric or non-parametric approaches
- G06F18/2413—Classification techniques relating to the classification model, e.g. parametric or non-parametric approaches based on distances to training or reference patterns
- G06F18/24147—Distances to closest patterns, e.g. nearest neighbour classification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The application provides a kind of monitoring of the advertisement method, device, system, electronic equipment and storage medium.The monitoring of the advertisement method is applied to server, comprising steps of obtaining the screenshotss image of display equipment displayed content in preset time；From screenshotss image zooming-out characteristic of advertisement；Characteristic of advertisement is matched with sensitive advertising feature database；When determining that the matching rate of characteristic of advertisement and sensitive advertising feature database is more than preset value in preset time, determine that the supplier of display content plays sensitive advertising.In the application, monitoring of the advertisement is executed by server, is identified compared to artificial screening, can be promoted monitoring of the advertisement dynamics to a certain extent.
Description
Technical field
This application involves monitoring of the advertisement technical fields, in particular to a kind of monitoring of the advertisement method, monitoring of the advertisement dress
It sets, monitoring of the advertisement system, electronic equipment and non-volatile memory medium.
Background technique
Existing sensitive advertising monitoring mostly uses greatly artificial screening to know otherwise.However, the ability of artificial screening identification
And limited efficacy, cause the monitoring dynamics of sensitive advertising inadequate.Sensitive advertising monitoring is not in place, may bring bad shadow for audient
It rings.
Therefore, how to improve sensitive advertising monitoring dynamics is a technical problem urgently to be resolved.
Summary of the invention
In view of this, the application's is designed to provide a kind of monitoring of the advertisement side for being able to ascend sensitive advertising monitoring dynamics
Method, monitoring of the advertisement device, electronic equipment and storage medium.
A kind of monitoring of the advertisement method is applied to server, comprising steps of
Obtain the screenshotss image of display equipment displayed content in preset time；
From the screenshotss image zooming-out characteristic of advertisement；
The characteristic of advertisement is matched with sensitive advertising feature database；
Determining that the matching rate of the characteristic of advertisement and the sensitive advertising feature database is more than default in the preset time
When value, determine that the supplier of the display content plays sensitive advertising.
Monitoring of the advertisement method provided by the present application is executed by server, is identified compared with artificial screening, can be in certain journey
Sensitive advertising is promoted on degree monitors dynamics.
Optionally, described from the screenshotss image zooming-out characteristic of advertisement, comprising: to be mentioned from the predeterminated position of the screenshotss image
Take characteristic of advertisement；The predeterminated position includes the top edge of the screenshotss image, and the bottom margin of the screenshotss image is described
The left side edge of screenshotss image, the corner of the right side edge of the screenshotss image and the screenshotss image.
Monitoring of the advertisement method provided by the present application extracts characteristic of advertisement from the predeterminated position of screenshotss image, on the one hand can drop
On the other hand the low requirement to server operation ability may make the extraction of characteristic of advertisement to have specific aim, promote sensitive advertising
The efficiency of monitoring.
Optionally, in the acquisition broadcasting content predetermined amount of time before the screenshotss image of preset interval time, also
It include: to receive advertisement analysis instruction.
Monitoring of the advertisement method provided by the present application is obtaining in broadcasting content predetermined amount of time every preset interval time
Include the steps that receiving advertisement analysis instruction before screenshotss image, so that monitoring of the advertisement can according to need progress, be able to ascend
The applicability of monitoring of the advertisement method.
Optionally, described in the matching for determining the characteristic of advertisement and the sensitive advertising feature database in the preset time
When rate is more than preset value, after determining that the supplier of the display content plays sensitive advertising, further includes: obtain in the display
The information of the supplier of appearance.
Monitoring of the advertisement method provided by the present application shows the information of content provider by obtaining, and can mention to display content
Donor is confirmed, can be sanctioned accordingly convenient for the behavior for playing sensitive advertising to display content provider.
Optionally, the monitoring of the advertisement method further includes updating the sensitive advertising feature database.
Monitoring of the advertisement method provided by the present application can promote the suitable of monitoring of the advertisement method by updating sensitive advertising feature database
The property used.
A kind of monitoring of the advertisement device, comprising:
Module is obtained, for obtaining the screenshotss image for showing equipment displayed content within a preset time；
Extraction module is used for from the screenshotss image zooming-out characteristic of advertisement；
Matching module, for matching the characteristic of advertisement with sensitive advertising feature database；And
Determining module, in for determining the characteristic of advertisement and the sensitive advertising feature database in the preset time
When being more than preset value with rate, determine that the supplier of the display content plays sensitive advertising.
Optionally, the extraction module is used to extract characteristic of advertisement from the predeterminated position of the screenshotss image；It is described default
Position includes the top edge of the screenshotss image, the bottom margin of the screenshotss image, the left side edge of the screenshotss image,
The corner of the right side edge of the screenshotss image and the screenshotss image.
Optionally, the monitoring of the advertisement device further includes receiving module, for receiving monitoring of the advertisement instruction.
Optionally, the information for obtaining module and being also used to obtain the supplier of the display content.
Optionally, the monitoring of the advertisement device, further includes update module, for updating the sensitive advertising feature database.
A kind of monitoring of the advertisement system, including server and display equipment, the display equipment according to monitoring of the advertisement for referring to
It enables and screenshotss processing is carried out to displayed content at interval of the first predetermined time, obtain multiple screenshotss images；
The server is used to obtain the screenshotss image of display equipment displayed content in preset time；From the snapshot
As extracting characteristic of advertisement；The characteristic of advertisement is matched with sensitive advertising feature database；And it is determining in the preset time
When the matching rate of the characteristic of advertisement and the sensitive advertising feature database is more than preset value, the supplier of the display content is determined
Play sensitive advertising.
A kind of electronic equipment, including memory and processor are stored with computer-readable instruction in the memory, described
When computer-readable instruction is executed by the processor, so that the processor executes above-mentioned monitoring of the advertisement method or realizes above-mentioned
The function of monitoring of the advertisement device.
A kind of non-volatile readable storage medium being stored with computer-readable instruction, the computer-readable instruction are located
When managing device execution, so that the processor executes above-mentioned monitoring of the advertisement method or realizes the function of above-mentioned monitoring of the advertisement device.
The one or more embodiments of the detail of the application propose in following attached drawing and description.Other spies of the application
Sign, objects and advantages will become obvious from specification, attached drawing and claims.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application will make below to required in the embodiment of the present application
Attached drawing is briefly described, it should be understood that the following drawings illustrates only some embodiments of the application, therefore should not be seen
Work is the restriction to range, for those of ordinary skill in the art, without creative efforts, can be with
Other relevant attached drawings are obtained according to these attached drawings.
Fig. 1 is the structural block diagram of monitoring of the advertisement system provided by the embodiments of the present application；
Fig. 2 is monitoring of the advertisement method flow diagram provided by the embodiments of the present application；
Fig. 3 is the structural block diagram of monitoring of the advertisement device provided by the embodiments of the present application；
Fig. 4 is the structural block diagram of electronic equipment provided by the embodiments of the present application.
Icon: monitoring of the advertisement system 100；Show equipment 10；Server 30；Monitoring of the advertisement device 20；Obtain module 21；It mentions
Modulus block 23, matching module 25；Determining module 27；Receiving module 22；Update module 24.
Specific embodiment
It is with reference to the accompanying drawings and embodiments, right in order to which the objects, technical solutions and advantages of the application are more clearly understood
The application is further elaborated.It should be appreciated that specific embodiment described herein is only used to explain the application, and
It is not used in restriction the application.
Referring to Fig. 1, one embodiment of the application provides a kind of monitoring of the advertisement system 100, including display equipment 10 and service
Device 30.
It shows that equipment 10 can be instructed according to monitoring of the advertisement and screenshotss is carried out to displayed content at interval of the first predetermined time
Processing, obtains multiple screenshotss images；And multiple screenshotss image is sent to server.First predetermined time can be, for example,
30 seconds, 1 minute, 2 minutes etc..It is appreciated that first predetermined time can according to need setting, however it is not limited to this.It is exemplary
, multiple screenshotss image can be arranged according to timing.
In one embodiment, display equipment 10 can be TV.Monitoring of the advertisement instruction can be for example in display equipment 10
Detect currently played television channel be it is non-broadcast TV programs by satellite channel or demanding channel when generation.Wherein, non-channel of broadcasting TV programs by satellite includes saving,
At least one of city and local broadcast television platform at county level.Demanding channel includes interactive VOD TV station, and is capable of providing program request
Service and the application program (Application, hereinafter referred to as are as follows: app) that can be run on TV.
Illustratively, display equipment 10 can jump to a television channel (TV frequency described herein in broadcasting pictures
Road includes channel of broadcasting TV programs by satellite, non-channel and demanding channel etc. of broadcasting TV programs by satellite) when, screenshotss processing is carried out to displayed content and obtains a snapshot
Picture；Image recognition is carried out to the screenshotss image, obtains the logo of current television channel；And by the logo and the platform of channel of broadcasting TV programs by satellite
Mark library is matched, and when matching unsuccessful, current television channel is determined as non-channel of broadcasting TV programs by satellite, and generate monitoring of the advertisement and refer to
It enables.Wherein, the broadcast TV programs by satellite logo library of channel can for example be obtained from internet, or preset by TV manufacturer.
Illustratively, display equipment 10 can carry out displayed content when broadcasting pictures jump to a television channel
Screenshotss processing obtains a screenshotss image；Image recognition is carried out to the screenshotss image, is determining screenshotss image without logo or screenshotss
When the predeterminated position of image there are " program request " printed words, current television channel is determined as demanding channel, and generates monitoring of the advertisement instruction.
It is appreciated that being shown to avoid user's frequent switching television channel from impacting final monitoring of the advertisement result
Equipment 10 just can cut displayed content after broadcasting pictures jump to a television channel and were spaced for the second predetermined time
Screen processing, to determine whether current television channel is non-channel or the demanding channel of broadcasting TV programs by satellite.Second predetermined time can be, for example, 1
Minute, 2 minutes, 3 minutes etc..It is appreciated that second predetermined time can be set as needed, however it is not limited to this.
In another embodiment, display equipment 10 may, for example, be mobile phone, the electronic equipment having a display function such as computer.
Monitoring of the advertisement instruction for example can show the operation start instruction of the response user of equipment 10 application program mounted thereto
(for example, web browser app, Online Video app, live streaming app etc.) Shi Shengcheng；It is answered alternatively, this for example can be opened in user
It generates with program and after carrying out corresponding operating, is jumped to accordingly for example, network address and browser can be inputted in browser in user
It is generated when webpage, or the generation when user carries out program request to the video in Online Video app, alternatively, entering in user corresponding
Direct broadcasting room when generate.
Server 30 can realize that advertisement provided by the present application is supervised according to the obtained multiple screenshotss images of display equipment 10
Survey method.Referring to Fig. 2, the monitoring of the advertisement method includes the following steps.
Step S102: multiple screenshotss images of 10 displayed content of display equipment in a preset time are obtained.
Server 30 obtains multiple screenshotss images of the display equipment displayed content from display equipment 10.It is exemplary
, multiple screenshotss images of 10 displayed content of display equipment in the available preset time of server 30.Wherein, this is pre-
If the duration of time is greater than the duration of the first predetermined time.Since collection of TV plays duration is substantially at 45 minutes or so, film duration
Usually in 90-120 minutes ranges, and advertisement duration is usually in the range of 30 seconds to 3 minutes, therefore, to promote advertisement prison
Effect is surveyed, which can be for example in the range of 30 to 90 minute.Specifically, which can be 60 minutes.
It is appreciated that the preset time can according to need setting, it is not limited thereto.
Step S103: characteristic of advertisement is extracted from screenshotss image.
In the present embodiment, server 30 can extract characteristic of advertisement from each screenshotss image clock by image recognition.Due to
For television channel and Online Video app, the advertisement in collection of TV plays or film playing process is usually with character rolling item
Mode appears in the edge (top edge including broadcast interface, bottom margin and left and right side edge) of broadcast interface or in picture
The mode of picture appears in the corner (lower left side corner and lower right side corner including broadcast interface) of broadcast interface；For browser
App, during user browses webpage, advertisement is usually to appear in the lower right corner of webpage or in a manner of pop-up with suspended window
Mode appear in the left and right sides；For app is broadcast live, the advertisement during being broadcast live occurs usually in the form of scroll bar or picture
In the corner (upper left corner including interface is broadcast live, the upper right corner, the lower left corner and the lower right corner) at live streaming interface, therefore, in screenshotss image
If there is characteristic of advertisement, which is likely located at the top edge of screenshotss image, bottom margin, left side edge, right side
The corner at edge or screenshotss image.
Therefore, server can extract characteristic of advertisement from the predeterminated position of the screenshotss image.The predeterminated position includes cutting
The top edge of screen image, bottom margin, left side edge, the corner of right side edge or screenshotss image.
It should be noted that the mode of picture-in-picture refers in the playing process such as collection of TV plays or film, with the shape of wicket
Formula appears in the mode that video or character rolling item etc. are played in the corner and window of broadcast interface.
The characteristic of advertisement may, for example, be character features, picture feature etc..In the present embodiment, which is that text is special
Sign.
Step S104: the characteristic of advertisement is matched with sensitive advertising feature database.
After extracting characteristic of advertisement in screenshotss image, server 30 can be by extracted characteristic of advertisement and sensitive advertising
Feature database is matched.It is appreciated that the sensitive advertising feature includes at least one of text and picture feature.The sensitivity is wide
Accusing feature database for example can be preset at server by monitoring of the advertisement service supplier, or obtain from network.In the present embodiment, clothes
Business device 30 can be regular or be aperiodically updated to sensitive advertising feature database, such as (such as K is most by big data algorithm
Neighbour (k-Nearest Neighbor, KNN) sorting algorithm, the big datas such as C4.5 algorithm algorithm) sensitivity is obtained from internet
Characteristic of advertisement, to be updated to the sensitive advertising feature database.Specifically, server can will be from net by machine learning algorithm
What is obtained in network is expanded such as sensitive advertising vocabulary, sentence, sorted and is combined into new sensitive advertising vocabulary or sentence,
And by its with can matched picture be associated with, to expand the range of monitoring of the advertisement.
Step S105: determining that the matching rate of characteristic of advertisement and sensitive advertising feature database is more than preset value in the preset time
When, determine that the supplier of display content plays sensitive advertising.
Since server 30 from screenshotss image when extracting characteristic of advertisement, extracted characteristic of advertisement is not all sensitive
Therefore characteristic of advertisement includes the screenshotss image of multiple characteristic of advertisement for one, if special with sensitive advertising in multiple characteristic of advertisement
When levying accounting of the quantity of the characteristic of advertisement of storehouse matching in multiple characteristic of advertisement more than the first preset threshold, it is determined that this section
The characteristic of advertisement and sensitive advertising feature storehouse matching of screen image.Wherein, which can be, for example, 40%, 50%,
60%, 70% etc..It is appreciated that first preset threshold can be set as needed, it is not limited thereto.And for preset time
Multiple interior include the screenshotss image of characteristic of advertisement, if the characteristic of advertisement for being included and the matched snapshot of sensitive advertising feature database
When being more than the second preset threshold as the accounting at this in multiple screenshotss images comprising characteristic of advertisement, it is determined that show mentioning for content
Donor plays sensitive advertising.Wherein, which can be, for example, 40%, 50%, 60%, 70% etc..It is appreciated that
Second preset threshold can be set as needed, and be not limited thereto.In addition, to promote monitoring of the advertisement dynamics, this is first default
Threshold value can be greater than second preset threshold.Alternatively, including the snapshot of characteristic of advertisement for multiple in preset time
Picture, if with the total amount of the matched characteristic of advertisement of sensitive advertising feature database in the wide of multiple screenshotss images in multiple screenshotss images
Accusing the accounting in feature total amount is more than third predetermined threshold value, it is determined that shows that the supplier of content plays sensitive advertising.Wherein should
Third predetermined threshold value can be, for example, 30%, 40%, 50%, 60% etc..It is appreciated that the third predetermined threshold value can be according to need
It is arranged, is not limited thereto.
It should be noted that the matching rate of characteristic of advertisement and sensitive advertising feature database is in the preset time in this step
Refer to the screenshotss image for multiple in preset time comprising characteristic of advertisement, the characteristic of advertisement for being included and sensitive advertising feature database
At this, multiple include the accounting in the screenshotss image of characteristic of advertisement to matched screenshotss image, alternatively, for more in preset time
The screenshotss image comprising characteristic of advertisement, the total amount in multiple screenshotss images with the matched characteristic of advertisement of sensitive advertising feature database
Accounting in the characteristic of advertisement total amount of multiple screenshotss images.Correspondingly, which refers to second preset threshold or should
Third predetermined threshold value.When determining that the matching rate of characteristic of advertisement and sensitive advertising feature database is more than preset value in the preset time,
Then determine that the supplier of display content plays sensitive advertising.
In the present embodiment, show that the supplier of content includes non-television channel of broadcasting TV programs by satellite, demanding channel, the browsed net of browser
The operator stood, Online Video app operator, is broadcast live the live streaming person etc. of the direct broadcasting room of platform.
For example, carrying out image recognition to screenshotss image, the advertisement identified is special when screenshotss image is television channel
Sign (for example, lexical feature) is matched with sensitive advertising feature database (for example, sensitive advertising dictionary), and confirmation includes sensitive word, and
In the preset time, the total probability that sensitive word occurs in multiple screenshotss images comprising characteristic of advertisement is (that is, the advertisement for being included
Feature and multiple of the matched screenshotss image of sensitive advertising feature database in the preset time include the screenshotss image of characteristic of advertisement
In accounting, alternatively, the total amount in multiple screenshotss image with the matched characteristic of advertisement of sensitive advertising feature database is at multiple section
Accounting in the characteristic of advertisement total amount of screen image) reach 50% or more, it is determined that and corresponding television channel plays sensitive advertising.Or
Person carries out image recognition to screenshotss image, the characteristic of advertisement identified is (for example, when screenshotss image is television channel
Advertising phrases feature) it is matched with sensitive advertising feature database (such as sensitive advertising statement library), it determines and reaches comprising characters matching rate
70% or more sensitive statement, and identified picture and corresponding sensitization picture in sensitive advertising feature database in screenshotss image
It is more consistent, and the total probability (characteristic of advertisement for being included that sensitive statement occurs in multiple screenshotss image within a preset time
It include in the screenshotss image of characteristic of advertisement with multiple of the matched screenshotss image of sensitive advertising feature database in the preset time
Accounting, alternatively, the total amount in multiple screenshotss image with the matched characteristic of advertisement of sensitive advertising feature database is in multiple snapshot
Accounting in the characteristic of advertisement total amount of picture) reach 50% or more, determine that the television channel plays sensitive advertising.
In another example carrying out image recognition when screenshotss image is Online Video website to screenshotss image, being identified
Characteristic of advertisement (for example, picture feature) and sensitive advertising feature database (for example, Sensitive Graphs valut) successful match, and it is default at this
In time, sensitization picture occurs in multiple screenshotss images total probability (characteristic of advertisement for being included and sensitive advertising feature database
Multiple of the screenshotss image matched in the preset time include the accounting in the screenshotss image of characteristic of advertisement, alternatively, multiple section
In screen image with the total amount of the matched characteristic of advertisement of sensitive advertising feature database in the characteristic of advertisement total amount of multiple screenshotss image
Accounting) reach 50% or more, it is determined that corresponding website plays sensitive advertising.
For another example carrying out image recognition when screenshotss image is live streaming platform direct broadcasting room to screenshotss image, being identified
Characteristic of advertisement (for example, character features) and sensitive advertising feature database (for example, sensitive dictionary) successful match, determine comprising quick
Feel word, and in the preset time, the total probability (characteristic of advertisement and sensitivity for being included that sensitive word occurs in multiple screenshotss images
Multiple of the screenshotss image of characteristic of advertisement storehouse matching in the preset time include the accounting in the screenshotss image of characteristic of advertisement, or
Person, in multiple screenshotss image with the total amount of the matched characteristic of advertisement of sensitive advertising feature database multiple screenshotss image advertisement
Accounting in feature total amount) reach 50% or more, it is determined that and the live streaming person of corresponding live streaming platform direct broadcasting room plays sensitive advertising.
Monitoring of the advertisement method provided herein further includes step S106: obtaining the letter of the supplier of the display content
Breath.
In the supplier's broadcasting sensitive advertising for determining display content, the information of the supplier of the display content is obtained, so as to
Confirmation plays the identity of the display content provider of sensitive advertising.Illustratively, when the supplier of the display content is TV frequency
When road, the logo of corresponding television channel can be obtained by carrying out image recognition to screenshotss image, alternatively, instruction can be passed through
Show that equipment 10 obtains the IP address information etc. of display content (such as on-demand content) supplier；As the supplier of the display content
It, can be by carrying out the mark that image recognition obtains corresponding website to screenshotss image, alternatively, by indicating that display be set when for website
Standby 10 obtain the IP address information etc. of web site operator；Alternatively, when the supplier of the display content is live streaming platform direct broadcasting room
When live streaming person, image recognition can be carried out to the face in screenshotss image, then believe the facial image identified and identity card
Storehouse matching is ceased, to confirm the identity of live streaming person, alternatively, can indicate that display equipment 10 obtains the corresponding IP address letter of the live streaming person
Breath etc..
In other embodiments, before step S102, monitoring of the advertisement method provided by the present application further includes step S101:
Receive advertisement analysis instruction.Advertisement analysis instruction can for example be sent by display equipment 10 when generating monitoring of the advertisement instruction
To server 30, or can be generated according to user by the operation for the interactive device being connect with server, and be sent to the service
Device 30.
Monitoring of the advertisement system provided by the present application, monitoring of the advertisement method is by obtaining in preset time shown by display equipment
The screenshotss image of content carries out the characteristic of advertisement and sensitive advertising feature database from the screenshotss image zooming-out characteristic of advertisement
Matching is determining that the matching rate of the characteristic of advertisement and the sensitive advertising feature database is more than preset value in the preset time
When, it determines that the supplier of the display content plays sensitive advertising, identifies, can be promoted to a certain extent compared with artificial screening
Monitoring of the advertisement dynamics.
Based on the same inventive concept, a kind of monitoring of the advertisement device 20 is also provided in the embodiment of the present application.Referring to Fig. 3, should
Monitoring of the advertisement device 20 includes obtaining module 21, extraction module 23, matching module 25 and determining module 27.
The acquisition module 21 is used to obtain the screenshotss image of display equipment displayed content in preset time.The extraction module
23 are used for from the screenshotss image zooming-out characteristic of advertisement.The matching module 25 is used for the characteristic of advertisement and sensitive advertising feature
Library is matched.The determining module 27 is used to determine the characteristic of advertisement and the sensitive advertising feature in the preset time
When the matching rate in library is more than preset value, determine that the supplier of the display content plays sensitive advertising.
Illustratively, which is used to extract characteristic of advertisement from the predeterminated position of the screenshotss image；It is described pre-
If position includes the top edge of the screenshotss image, the bottom margin of the screenshotss image, the left side of the screenshotss image
Edge, the corner of the right side edge of the screenshotss image and the screenshotss image.The acquisition module 21 is also used to obtain the display
The information of the supplier of content.
In the present embodiment, which further includes receiving module 22 and update module 24.The receiving module 22
For receiving advertisement analysis instruction.The update module 24 is for updating sensitive advertising feature database.
It is appreciated that monitoring of the advertisement device 20 provided by the present application is corresponding with monitoring of the advertisement method provided by the present application, it is
Keep specification succinct, same or similar part is referred to the content of monitoring of the advertisement method part, and details are not described herein.
Modules in above-mentioned monitoring of the advertisement device can be realized fully or partially through software, hardware and combinations thereof.
Above-mentioned each module can be embedded in the form of hardware or independently of in the processor in server, can also be stored in a software form
In memory in server, the corresponding operation of the above modules is executed in order to which processor calls.The processor can be
Central processing unit (CPU), microprocessor, single-chip microcontroller etc..
Above-mentioned monitoring of the advertisement method and/or monitoring of the advertisement device can be implemented as a kind of form of computer-readable instruction,
Computer-readable instruction can be run on electronic equipment as shown in Figure 4.
The a kind of electronic equipment that the embodiment of the present application also provides, including memory, processor and storage are on a memory simultaneously
The computer-readable instruction that can be run on a processor, the processor realize above-mentioned monitoring of the advertisement method when executing the program.
Fig. 4 is according to the schematic diagram of internal structure of the electronic equipment of one embodiment of the application, and electronic equipment can be
Server.Referring to Fig. 4, the electronic equipment includes processor, the non-volatile memory medium, memory connected by system bus
Reservoir, input unit, display screen and network interface.Wherein, the non-volatile memory medium of the electronic equipment can store operation system
System and computer-readable instruction, the computer-readable instruction are performed, and processor may make to execute each embodiment of the application
A kind of monitoring of the advertisement method, the specific implementation process of this method can refer to the particular content of Fig. 2, and details are not described herein.The electronics
The processor of equipment supports the operation of entire electronic equipment for providing calculating and control ability.It can be stored in the built-in storage
There is computer-readable instruction, when which is executed by processor, processor may make to execute a kind of monitoring of the advertisement
Method.The input unit of electronic equipment is used for the input of parameters, and for being shown, electronics is set the display screen of electronic equipment
Standby network interface is for carrying out network communication.It will be understood by those skilled in the art that structure shown in Fig. 4, only with
The block diagram of the relevant part-structure of application scheme, does not constitute the limit for the electronic equipment being applied thereon to application scheme
Fixed, specific electronic equipment may include perhaps combining certain components than more or fewer components as shown in the figure or having
Different component layouts.
Based on the same inventive concept, a kind of computer readable storage medium provided by the embodiments of the present application, is stored thereon with
Computer-readable instruction, the program realize the step in above-mentioned monitoring of the advertisement method when being executed by processor.
It may include as used herein non-volatile to any reference of memory, storage, database or other media.
Suitable nonvolatile memory may include read-only memory (ROM), programming ROM (PROM), electrically programmable ROM
(EPROM), electrically erasable ROM (EEPROM) or flash memory.
In embodiment provided herein, it should be understood that disclosed device and method, it can be by others side
Formula is realized.The apparatus embodiments described above are merely exemplary, for example, the division of the unit, only one kind are patrolled
Function division is collected, there may be another division manner in actual implementation, in another example, multiple units or components can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some communication interfaces, device or unit
It connects, can be electrical property, mechanical or other forms.
In addition, unit may or may not be physically separated as illustrated by the separation member, as unit
The component of display may or may not be physical unit, it can and it is in one place, or may be distributed over more
In a network unit.Some or all of unit therein can be selected to realize this embodiment scheme according to the actual needs
Purpose.
Furthermore each functional module in each embodiment of the application can integrate one independent portion of formation together
Point, it is also possible to modules individualism, an independent part can also be integrated to form with two or more modules.
Herein, relational terms such as first and second and the like be used merely to by an entity or operation with it is another
One entity or operation distinguish, and without necessarily requiring or implying between these entities or operation, there are any this reality
Relationship or sequence.
The above description is only an example of the present application, the protection scope being not intended to limit this application, for ability
For the technical staff in domain, various changes and changes are possible in this application.Within the spirit and principles of this application, made
Any modification, equivalent substitution, improvement and etc. should be included within the scope of protection of this application.
Claims (13)
1. a kind of monitoring of the advertisement method, which is characterized in that it is applied to server, comprising steps of
Obtain the screenshotss image of display equipment displayed content in preset time；
From the screenshotss image zooming-out characteristic of advertisement；
The characteristic of advertisement is matched with sensitive advertising feature database；
When determining that the matching rate of the characteristic of advertisement and the sensitive advertising feature database is more than preset value in the preset time,
Determine that the supplier of the display content plays sensitive advertising.
2. commercial detection method according to claim 1, which is characterized in that described special from the screenshotss image zooming-out advertisement
Sign, comprising:
Characteristic of advertisement is extracted from the predeterminated position of the screenshotss image；The predeterminated position includes the top sides of the screenshotss image
Edge, the bottom margin of the screenshotss image, the left side edge of the screenshotss image, the right side edge of the screenshotss image and described
The corner of screenshotss image.
3. monitoring of the advertisement method according to claim 1, which is characterized in that in the acquisition broadcasting content predetermined amount of time
Before the screenshotss image of preset interval time, further includes:
Receive advertisement analysis instruction.
4. monitoring of the advertisement method according to claim 1, which is characterized in that it is described determine in the preset time it is described
When the matching rate of characteristic of advertisement and the sensitive advertising feature database is more than preset value, determine that the supplier of the display content plays
After sensitive advertising, further includes:
Obtain the information of the supplier of the display content.
5. monitoring of the advertisement method according to claim 1, which is characterized in that further include updating the sensitive advertising feature
Library.
6. a kind of monitoring of the advertisement device, comprising:
Module is obtained, for obtaining the screenshotss image for showing equipment displayed content within a preset time；
Extraction module is used for from the screenshotss image zooming-out characteristic of advertisement；
Matching module, for matching the characteristic of advertisement with sensitive advertising feature database；And
Determining module, in the matching rate for determining the characteristic of advertisement and the sensitive advertising feature database in the preset time
When more than preset value, determine that the supplier of the display content plays sensitive advertising.
7. monitoring of the advertisement device according to claim 6, which is characterized in that the extraction module is used for from the snapshot
The predeterminated position of picture extracts characteristic of advertisement；The predeterminated position includes the top edge of the screenshotss image, the screenshotss image
Bottom margin, the left side edge of the screenshotss image, the corner of the right side edge of the screenshotss image and the screenshotss image.
8. monitoring of the advertisement device according to claim 6, which is characterized in that further include receiving module, for receiving advertisement
Analysis instruction.
9. monitoring of the advertisement device according to claim 6, which is characterized in that the acquisition module is also used to obtain described aobvious
Show the information of the supplier of content.
10. monitoring of the advertisement device according to claim 6, which is characterized in that it further include update module, it is described for updating
Sensitive advertising feature database.
11. a kind of monitoring of the advertisement system, including server and display equipment, the display equipment according to monitoring of the advertisement for instructing
Screenshotss processing is carried out to displayed content at interval of the first predetermined time, obtains multiple screenshotss images；
The server is used to obtain the screenshotss image of the display equipment displayed content in preset time；From the snapshot
As extracting characteristic of advertisement；The characteristic of advertisement is matched with sensitive advertising feature database；And it is determining in the preset time
When the matching rate of the characteristic of advertisement and the sensitive advertising feature database is more than preset value, the supplier of the display content is determined
Play sensitive advertising.
12. a kind of electronic equipment, including memory and processor, it is stored with computer-readable instruction in the memory, it is described
When computer-readable instruction is executed by the processor, so that the processor is executed as described in any one of claim 1 to 5
Monitoring of the advertisement method or the function of realizing such as described in any item monitoring of the advertisement devices of claim 6-10.
13. a kind of non-volatile readable storage medium for being stored with computer-readable instruction, the computer-readable instruction are located
When managing device execution, so that the processor executes such as monitoring of the advertisement method described in any one of claim 1 to 5 or realizes such as power
Benefit requires the function of the described in any item monitoring of the advertisement devices of 6-10.
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