CN110430521B - WIFI indoor positioning-based clothing sales analysis system and method - Google Patents
WIFI indoor positioning-based clothing sales analysis system and method Download PDFInfo
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- CN110430521B CN110430521B CN201810391351.8A CN201810391351A CN110430521B CN 110430521 B CN110430521 B CN 110430521B CN 201810391351 A CN201810391351 A CN 201810391351A CN 110430521 B CN110430521 B CN 110430521B
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
- G01S11/00—Systems for determining distance or velocity not using reflection or reradiation
- G01S11/02—Systems for determining distance or velocity not using reflection or reradiation using radio waves
- G01S11/06—Systems for determining distance or velocity not using reflection or reradiation using radio waves using intensity measurements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
Abstract
The embodiment of the invention discloses a WIFI indoor positioning-based clothing sales analysis system and method, which can analyze the conversion rate of the sales process of the entity sales industry. The system comprises: the system comprises a data receiving device, an operator server, a data processing server and a plurality of WIFI detection devices; each WIFI detection device is arranged on one piece of clothes in a clothing store and used for detecting a WIFI signal at the position of the WIFI detection device, acquiring the signal intensity of the WIFI signal and sending the signal intensity of the WIFI signal to the data processing server through the data receiving device; the operator server is used for acquiring WIFI information of all the mobile terminals from an operator and sending the WIFI information to the data processing server; and the data processing server is used for receiving the signal intensity of the WIFI signal sent by the WIFI detection device and the WIFI information sent by the operator server, and calculating the conversion rate of each piece of clothes in the clothing store from being selected to be tried on and from being tried on to being purchased in a preset time period according to the signal intensity and the WIFI information.
Description
Technical Field
The embodiment of the invention relates to the field of data processing, in particular to a system and a method for analyzing clothing sales based on WIFI (Wireless Fidelity, Wireless local area network based on IEEE 802.11b standard) indoor positioning.
Background
Today, the rapid development of big data technology, data analysis and data mining play more and more important roles. Data analysis and data mining are widely applied to the internet industry, however, in the sales industry, particularly the high-end clothing sales industry, conversion rate analysis of two links from picking to trying on and trying on to purchasing each clothing is beneficial to helping a seller to know main factors influencing sales, but currently, analysis of conversion rate in the sales process is limited to e-commerce, and no special system is available in the entity sales industry for analysis of conversion rate in the sales process.
Disclosure of Invention
Aiming at the defects and shortcomings of the prior art, the embodiment of the invention provides a WIFI indoor positioning-based clothing sales analysis system and method.
On one hand, the embodiment of the invention provides a WIFI indoor positioning-based clothing sales analysis system, which comprises:
the system comprises a data receiving device, an operator server, a data processing server and a plurality of WIFI detection devices; wherein the content of the first and second substances,
each WIFI detection device is arranged on one piece of clothes in a clothing store and used for detecting WIFI signals at the position of the WIFI detection device, acquiring the signal intensity of the WIFI signals and sending the signal intensity of the WIFI signals to the data processing server through the data receiving device, wherein at least 2 WIFI hotspots are arranged in the clothing store, each test point in the clothing store is at least covered by the WIFI signals of the 2 WIFI hotspots arranged in the clothing store, and all the test points can identify all the positions in the clothing store;
the operator server is used for acquiring WIFI information of all the mobile terminals from an operator and sending the WIFI information to the data processing server, wherein the WIFI information of one mobile terminal comprises the signal intensity of a WIFI signal which can be detected by the mobile terminal;
the data processing server is used for receiving the signal intensity of the WIFI signal sent by the WIFI detection device and the WIFI information sent by the operator server, and calculating the conversion rate of each piece of clothes in the clothing store from being selected to be tried on and from being tried on to being purchased within a preset time period according to the signal intensity and the WIFI information.
The WIFI indoor positioning-based clothing sales analysis system provided by the embodiment of the invention utilizes the WIFI detection device arranged on the clothing in the clothing store to detect the signal intensity of the WIFI signal at the position of the WIFI detection device, utilizes the operator server to acquire the WIFI information of all mobile terminals from the operator, and utilizes the data processing server to calculate the conversion rate of each piece of clothing in the clothing store from being selected to be tried on and the conversion rate of each piece of clothing from being tried on to being purchased in a preset time period according to the signal intensity and the WIFI information.
On the other hand, the embodiment of the invention provides a WIFI indoor positioning-based clothing sales analysis method, which comprises the following steps:
the method comprises the steps that the signal intensity of a WIFI signal at the position of each piece of clothes in a clothing store is obtained in real time based on WIFI indoor positioning, wherein at least 2 WIFI hotspots are deployed in the clothing store, each test point in the clothing store is at least covered by the WIFI signals of the 2 WIFI hotspots deployed in the clothing store, and all the test points can identify all the positions in the clothing store;
acquiring WIFI information of all mobile terminals from an operator, wherein the WIFI information of one mobile terminal comprises the signal intensity of a WIFI signal which can be detected by the mobile terminal;
and calculating the conversion rate of each piece of clothes to be selected to be tried on and the conversion rate of each piece of clothes to be tried on to be purchased in the clothing store within a preset time period according to the signal strength of the WIFI signal at the position of each piece of clothes and the WIFI information.
In a third aspect, an embodiment of the present invention provides an electronic device, including: a processor, a memory, a bus, and a computer program stored on the memory and executable on the processor;
the processor and the memory complete mutual communication through the bus;
the processor, when executing the computer program, implements the method described above.
In a fourth aspect, an embodiment of the present invention provides a non-transitory computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the above method.
The WIFI indoor positioning-based clothing sales analysis method provided by the embodiment of the invention comprises the steps of firstly, acquiring the signal intensity of a WIFI signal at the position of each piece of clothing in a clothing store in real time based on the WIFI indoor positioning, and acquiring WIFI information of all mobile terminals from an operator; then, the conversion rate of each piece of clothes selected to be tried on and the conversion rate of each piece of clothes tried to be purchased in the clothing store within a preset time period are calculated according to the signal strength of the WIFI signal at the position of each piece of clothes and the WIFI information, and compared with the prior art, the conversion rate of the sales process of the entity sales industry can be analyzed by the scheme.
Drawings
Fig. 1 is a schematic structural diagram of an embodiment of a WIFI indoor positioning-based clothing sales analysis system according to the present invention;
fig. 2 is a schematic flow chart of an embodiment of a method for analyzing clothing sales based on WIFI indoor positioning according to the present invention;
fig. 3 is a schematic physical structure diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some embodiments, but not all embodiments, of the present invention. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without any creative effort belong to the protection scope of the embodiments of the present invention.
Referring to fig. 1, the embodiment discloses a clothing sales analysis system based on WIFI indoor positioning, includes:
the system comprises a data receiving device 2, an operator server 3, a data processing server 4 and a plurality of WIFI detection devices 1; wherein the content of the first and second substances,
each WIFI detection device 1 (which has a unique ID and is convenient to mount and dismount) is arranged on one piece of clothes in a clothing store and is used for detecting a WIFI signal at the position of the WIFI detection device 1, collecting the signal intensity of the WIFI signal and sending the signal intensity of the WIFI signal to the data processing server 4 through the data receiving device 2, wherein at least 2 WIFI hotspots are arranged in the clothing store, each test point in the clothing store is at least covered by the WIFI signals of the 2 WIFI hotspots arranged in the clothing store, and all the test points can identify all the positions in the clothing store;
the operator server 3 is configured to acquire WIFI information of all mobile terminals from an operator and send the WIFI information to the data processing server 4, where the WIFI information of one mobile terminal includes signal strength of a WIFI signal that can be detected by the mobile terminal;
and the data processing server 4 is configured to receive the signal strength of the WIFI signal sent by the WIFI detection device 1 and the WIFI information sent by the operator server 3, and calculate a conversion rate from the selection to the fitting and a conversion rate from the fitting to the purchase of each piece of clothes in the clothing store within a preset time period according to the signal strength and the WIFI information.
In this embodiment, specifically, each WIFI detection device 1 may include a WIFI detection module and a data backhaul module, where the WIFI detection module mainly collects, in real time, signal strength information of a WIFI signal measured at a location where the device is located; the data return module is mainly used for returning the data acquired by the WIFI detection module to the data receiving device 2 in real time in a wireless transmission mode, and the data receiving device 2 receives the data returned by the data return module in parallel and transmits the data to the data processing server 4 connected with the data receiving device.
The WIFI indoor positioning-based clothing sales analysis system provided by the embodiment of the invention utilizes the WIFI detection device arranged on the clothing in the clothing store to detect the signal intensity of the WIFI signal at the position of the WIFI detection device, utilizes the operator server to acquire the WIFI information of all mobile terminals from the operator, and utilizes the data processing server to calculate the conversion rate of each piece of clothing in the clothing store from being selected to be tried on and the conversion rate of each piece of clothing from being tried on to being purchased in a preset time period according to the signal intensity and the WIFI information.
On the basis of the foregoing system embodiment, the data processing server may include:
the first positioning module is used for calculating the position information of the clothes laid by the WIFI detection device through a WIFI fingerprint positioning algorithm according to the signal intensity of the WIFI signal sent by the WIFI detection device;
the second positioning module is used for acquiring WIFI information of the mobile terminal, which at least comprises signal intensity of WIFI signals of WIFI hot spots deployed in the clothing stores in preset number, from the WIFI information sent by the operator server, recording the WIFI information as WIFI information of a target mobile terminal, and calculating the position information of the target mobile terminal through a WIFI fingerprint positioning algorithm;
a calculating module, configured to determine a state of each piece of clothes in the clothing store according to location information of the piece of clothes laid by the WIFI detection device, calculate the number of times the piece of clothes is selected and the number of times the piece of clothes is tried on within the preset time period according to the state of each piece of clothes, associate the piece of clothes in the clothing store with the user to which the target mobile terminal belongs according to the location information of the piece of clothes laid by the WIFI detection device and the location information of the target mobile terminal, determine the number of times the corresponding user selects the corresponding clothes and the number of times the corresponding clothes is tried on within the preset time period according to the association result and the state of the corresponding clothes, and calculate the number of times the piece of clothes is selected to be tried on within the preset time period and the number of times the user selects the piece of clothes and tries on the piece of clothes within the preset time period according to the number of times the piece of clothes is selected and the number of times the corresponding clothes is tried on within the preset time period The method comprises the steps of trying on and the rate of conversion from being tried on to being purchased, wherein the states of the clothes comprise a selected state and a tried on state, the selected state of the clothes means that the position of the clothes deviates and the duration time exceeds a first time length, the tried on state of the clothes means that the position of the clothes appears in the range of a fitting room, the association between a user and the clothes means that the distance between the user and the clothes is less than a first length, the duration time is longer than a second time length, and the clothes are in the selected state or the tried on state.
In this embodiment, after calculating the position information of the clothes laid by the WIFI detection device, it can also be judged whether the position information exceeds the specified position range, and if so, an alarm is given.
On the basis of the foregoing system embodiment, the first positioning module may be specifically configured to:
for the signal intensity of a WIFI signal sent by each WIFI detection device, searching target position information records in a preset position database, wherein a first number of WIFI hotspots exist in WIFI hotspots corresponding to the signal intensity contained in each target position information record, and belong to a WIFI hotspot set formed by the WIFI hotspots corresponding to the signal intensity of the WIFI signal sent by the WIFI detection device, and the absolute value of the difference between each signal intensity in the signal intensities of the WIFI signals of the first number of WIFI hotspots contained in the entry mark position information records and the corresponding signal intensity sent by the WIFI detection device is smaller than a preset threshold value, wherein the position database comprises the position information records with the same number as the test points, and each position information record comprises the position of one test point and the signal intensity of the detected WIFI signal at the test point;
calculating the absolute value of the difference between each target item in the signal intensity of the WIFI signal sent by the WIFI detection device and the corresponding item of the target item in the entry mark position information record, and removing the maximum value in the absolute values of the differences, averaging the rest values, determining the position corresponding to the target position information record corresponding to the minimum average value in all average values corresponding to the signal intensity of the WIFI signal sent by the WIFI detection device as the position of the clothes laid by the WIFI detection device, and one target item is the signal intensity of one WIFI signal, and the corresponding WIFI hotspot belongs to a WIFI hotspot set consisting of WIFI hotspots corresponding to the signal intensity contained in the entry mark position information record.
In this embodiment, for example, assuming that the signal strengths of the WIFI signals sent by the WIFI detection apparatus 10 include signal strengths of 4 WIFI signals, which are respectively signal strength X1 of the WIFI signal at WIFI hotspot 1, signal strength X2 of the WIFI signal at WIFI hotspot 2, signal strength X3 of the WIFI signal at WIFI hotspot 3, and signal strength X4 of the WIFI signal at WIFI hotspot 4, and the first number is 3, two location information records are searched from the location database, wherein each of the WIFI hotspots corresponding to the signal strengths of the WIFI signals contained in the two location information records has a WIFI hotspot set composed of 3 WIFI hotspots corresponding to the signal strength of the WIFI signal sent by the WIFI detection apparatus 10, and the number of WIFI hotspots in the WIFI hotspot set composed of WIFI hotspots corresponding to the signal strength of the WIFI signal sent by the WIFI detection apparatus 10 in the location database excluding the two location information records is less than 3, these two position information records are target position information records corresponding to the signal strength of the WIFI signal sent by the WIFI detection apparatus 10, and are assumed to be s1 and s2, respectively, where s1 includes signal strength X11 of the WIFI signal at the WIFI hotspot 1, signal strength X21 of the WIFI signal at the WIFI hotspot 2, and signal strength X31 of the WIFI signal at the WIFI hotspot 3, and s2 includes signal strength X22 of the WIFI signal at the WIFI hotspot 2, signal strength X32 of the WIFI signal at the WIFI hotspot 3, and signal strength X41 of the WIFI signal at the WIFI hotspot 4. Assuming that the absolute value of the difference between X1 and X11 is greater than the absolute value of the difference between X2 and X21, the absolute value of the difference between X1 and X11 is greater than the absolute value of the difference between X3 and X31, the absolute value of the difference between X2 and X22 is greater than the absolute value of the difference between X3 and X32, the absolute value of the difference between X2 and X22 is greater than the absolute value of the difference between X4 and X41, the absolute value of the difference between X2 and X21, and the average value of the absolute value of the difference between X3 and X31 is smaller than the average value of the absolute values of the differences between X3 and X32 and the absolute values of the differences between X4 and X41, the position corresponding to the target position information record s1 is the position of the garment on which the WIFI detecting apparatus 10 is installed.
The calculation process of the position information of the target mobile terminal is similar to that of the position information of the clothes laid by the WIFI detection device, and the detailed description is omitted here.
On the basis of the foregoing system embodiment, the first number may be 3, and the preset threshold may be 10db, although the first number and the preset threshold may be set to other values as needed.
On the basis of the foregoing system embodiment, the first time period may be 10 seconds, the first length may be 0.5 meters, and the second time period may be 1 minute, although the first time period, the first length, and the second time period may be set to other values as needed.
Based on the foregoing system embodiment, the conversion rate of a garment selected to be tried-on in a preset time period may be calculated as p1 ═ B/(a-C),
the conversion rate from try-on to purchase of the piece of clothing in the preset time period may be calculated as p2 ═ D/(B-E), where a is the number of times the piece of clothing is selected in the preset time period, B is the number of times the piece of clothing is tried-on in the preset time period, C is the sum of the difference between the number of times the piece of clothing is selected by each user who selects the piece of clothing in the preset time period and 1, D is the number of times the piece of clothing is purchased in the preset time period, and E is the sum of the difference between the number of times the piece of clothing is tried-on by each user who tries on the piece of clothing in the preset time period and 1.
For example, assuming that a piece of clothes M is picked up 10 times in total, tried-on 5 times in total, and tried-on 8 times by the user U1 and 1 time by the users U2 and U3, respectively, the conversion rate of the piece of clothes M picked up to be tried-on in one day is p1 ═ 5/(10- ((8-1) + (1-1) + (1-1))) -5/3.
In addition to calculating the conversion rate, the selection and purchase trace of the purchasing user can be determined by means of the merchandise sales server storing the sales data of the clothes, and the specific selection and purchase trace can be shown in the following table:
referring to fig. 2, the embodiment discloses a clothing sales analysis method based on WIFI indoor positioning, including:
s1, acquiring the signal intensity of a WIFI signal at the position of each piece of clothes in a clothing store in real time based on WIFI indoor positioning, wherein at least 2 WIFI hotspots are deployed in the clothing store, each test point in the clothing store is at least covered by the WIFI signals of the 2 WIFI hotspots deployed in the clothing store, and all the test points can identify all the positions in the clothing store;
s2, acquiring WIFI information of all mobile terminals from an operator, wherein the WIFI information of one mobile terminal comprises the signal intensity of a WIFI signal which can be detected by the mobile terminal;
and S3, calculating the conversion rate of each piece of clothes to be selected to be tried on and the conversion rate of each piece of clothes to be tried on to be purchased in the clothing store within a preset time period according to the signal strength of the WIFI signal at the position of each piece of clothes and the WIFI information.
The WIFI indoor positioning-based clothing sales analysis method provided by the embodiment of the invention comprises the steps of firstly, acquiring the signal intensity of a WIFI signal at the position of each piece of clothing in a clothing store in real time based on the WIFI indoor positioning, and acquiring WIFI information of all mobile terminals from an operator; then, the conversion rate of each piece of clothes selected to be tried on and the conversion rate of each piece of clothes tried to be purchased in the clothing store within a preset time period are calculated according to the signal strength of the WIFI signal at the position of each piece of clothes and the WIFI information, and compared with the prior art, the conversion rate of the sales process of the entity sales industry can be analyzed by the scheme.
Fig. 3 is a schematic entity structure diagram of an electronic device according to an embodiment of the present invention, and as shown in fig. 3, the electronic device may include: a processor 11, a memory 12, a bus 13, and a computer program stored on the memory 12 and executable on the processor 11;
the processor 11 and the memory 12 complete mutual communication through the bus 13;
when the processor 11 executes the computer program, the method provided by the foregoing method embodiments is implemented, for example, including: the method comprises the steps of acquiring the signal intensity of a WIFI signal at the position of each piece of clothes in a clothing shop in real time based on WIFI indoor positioning; acquiring WIFI information of all mobile terminals from an operator; and calculating the conversion rate of each piece of clothes to be selected to be tried on and the conversion rate of each piece of clothes to be tried on to be purchased in the clothing store within a preset time period according to the signal strength of the WIFI signal at the position of each piece of clothes and the WIFI information.
An embodiment of the present invention provides a non-transitory computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method provided by the foregoing method embodiments, and for example, the method includes: the method comprises the steps of acquiring the signal intensity of a WIFI signal at the position of each piece of clothes in a clothing shop in real time based on WIFI indoor positioning; acquiring WIFI information of all mobile terminals from an operator; and calculating the conversion rate of each piece of clothes to be selected to be tried on and the conversion rate of each piece of clothes to be tried on to be purchased in the clothing store within a preset time period according to the signal strength of the WIFI signal at the position of each piece of clothes and the WIFI information.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element. The terms "upper", "lower", and the like, indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, and are only for convenience in describing the present invention and simplifying the description, but do not indicate or imply that the referred devices or elements must have a specific orientation, be constructed and operated in a specific orientation, and thus, should not be construed as limiting the present invention. Unless expressly stated or limited otherwise, the terms "mounted," "connected," and "connected" are intended to be inclusive and mean, for example, that they may be fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.
In the description of the present invention, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description. Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present invention is not limited to any single aspect, nor is it limited to any single embodiment, nor is it limited to any combination and/or permutation of these aspects and/or embodiments. Moreover, each aspect and/or embodiment of the present invention may be utilized alone or in combination with one or more other aspects and/or embodiments thereof.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the present invention, and they should be construed as being included in the following claims and description.
Claims (8)
1. The utility model provides a clothing sales analysis system based on WIFI indoor positioning which characterized in that includes:
the system comprises a data receiving device, an operator server, a data processing server and a plurality of WIFI detection devices; wherein the content of the first and second substances,
each WIFI detection device is arranged on one piece of clothes in a clothing store and used for detecting WIFI signals at the position of the WIFI detection device, acquiring the signal intensity of the WIFI signals and sending the signal intensity of the WIFI signals to the data processing server through the data receiving device, wherein at least 2 WIFI hotspots are arranged in the clothing store, each test point in the clothing store is at least covered by the WIFI signals of the 2 WIFI hotspots arranged in the clothing store, and all the test points can identify all the positions in the clothing store;
the operator server is used for acquiring WIFI information of all the mobile terminals from an operator and sending the WIFI information to the data processing server, wherein the WIFI information of one mobile terminal comprises the signal intensity of a WIFI signal which can be detected by the mobile terminal;
the data processing server is used for receiving the signal intensity of the WIFI signal sent by the WIFI detection device and the WIFI information sent by the operator server, and calculating the conversion rate of each piece of clothes in the clothing store from being selected to be tried on and from being tried on to being purchased in a preset time period according to the signal intensity and the WIFI information;
the data processing server includes:
the first positioning module is used for calculating the position information of the clothes laid by the WIFI detection device through a WIFI fingerprint positioning algorithm according to the signal intensity of the WIFI signal sent by the WIFI detection device;
the second positioning module is used for acquiring WIFI information of the mobile terminal, which at least comprises signal intensity of WIFI signals of WIFI hot spots deployed in the clothing stores in preset number, from the WIFI information sent by the operator server, recording the WIFI information as WIFI information of a target mobile terminal, and calculating the position information of the target mobile terminal through a WIFI fingerprint positioning algorithm;
a calculating module, configured to determine a state of each piece of clothes in the clothing store according to location information of the piece of clothes laid by the WIFI detection device, calculate the number of times the piece of clothes is selected and the number of times the piece of clothes is tried on within the preset time period according to the state of each piece of clothes, associate the piece of clothes in the clothing store with the user to which the target mobile terminal belongs according to the location information of the piece of clothes laid by the WIFI detection device and the location information of the target mobile terminal, determine the number of times the corresponding user selects the corresponding clothes and the number of times the corresponding clothes is tried on within the preset time period according to the association result and the state of the corresponding clothes, and calculate the number of times the piece of clothes is selected to be tried on within the preset time period and the number of times the user selects the piece of clothes and tries on the piece of clothes within the preset time period according to the number of times the piece of clothes is selected and the number of times the corresponding clothes is tried on within the preset time period The method comprises the steps of trying on and the rate of conversion from being tried on to being purchased, wherein the states of the clothes comprise a selected state and a tried on state, the selected state of the clothes means that the position of the clothes deviates and the duration time exceeds a first time length, the tried on state of the clothes means that the position of the clothes appears in the range of a fitting room, the association between a user and the clothes means that the distance between the user and the clothes is less than a first length, the duration time is longer than a second time length, and the clothes are in the selected state or the tried on state.
2. The system of claim 1, wherein the first positioning module is specifically configured to:
for the signal intensity of a WIFI signal sent by each WIFI detection device, searching target position information records in a preset position database, wherein a first number of WIFI hotspots exist in WIFI hotspots corresponding to the signal intensity contained in each target position information record, and belong to a WIFI hotspot set formed by the WIFI hotspots corresponding to the signal intensity of the WIFI signal sent by the WIFI detection device, and the absolute value of the difference between each signal intensity in the signal intensities of the WIFI signals of the first number of WIFI hotspots contained in the entry mark position information records and the corresponding signal intensity sent by the WIFI detection device is smaller than a preset threshold value, wherein the position database comprises the position information records with the same number as the test points, and each position information record comprises the position of one test point and the signal intensity of the detected WIFI signal at the test point;
calculating the absolute value of the difference between each target item in the signal intensity of the WIFI signal sent by the WIFI detection device and the corresponding item of the target item in the entry mark position information record, and removing the maximum value in the absolute values of the differences, averaging the rest values, determining the position corresponding to the target position information record corresponding to the minimum average value in all average values corresponding to the signal intensity of the WIFI signal sent by the WIFI detection device as the position of the clothes laid by the WIFI detection device, and one target item is the signal intensity of one WIFI signal, and the corresponding WIFI hotspot belongs to a WIFI hotspot set consisting of WIFI hotspots corresponding to the signal intensity contained in the entry mark position information record.
3. The system of claim 2, wherein the first number is 3 and the predetermined threshold is 10 db.
4. The system of claim 1, wherein the first length of time is 0.5 meters for 10 seconds and the second length of time is 1 minute.
5. The system of claim 1, wherein the conversion rate for a garment selected to be fitted over a predetermined period of time is calculated as p1 ═ B/(A-C),
the conversion rate from try-on to purchase of the piece of clothing in the preset time period is calculated as p2 ═ D/(B-E), where a is the number of times the piece of clothing is selected in the preset time period, B is the number of times the piece of clothing is tried-on in the preset time period, C is the sum of the difference between the number of times the piece of clothing is selected by each user who selects the piece of clothing in the preset time period and 1, D is the number of times the piece of clothing is purchased in the preset time period, and E is the sum of the difference between the number of times the piece of clothing is tried-on by each user who tries on the piece of clothing in the preset time period and 1.
6. A costume sale analysis method based on WIFI indoor positioning is characterized by comprising the following steps:
the method comprises the steps that the signal intensity of a WIFI signal at the position of each piece of clothes in a clothing store is obtained in real time based on WIFI indoor positioning, wherein at least 2 WIFI hotspots are deployed in the clothing store, each test point in the clothing store is at least covered by the WIFI signals of the 2 WIFI hotspots deployed in the clothing store, and all the test points can identify all the positions in the clothing store;
acquiring WIFI information of all mobile terminals from an operator, wherein the WIFI information of one mobile terminal comprises the signal intensity of a WIFI signal which can be detected by the mobile terminal;
calculating the conversion rate of each piece of clothes to be selected to be tried on and the conversion rate of each piece of clothes to be tried on to be purchased in the clothing store within a preset time period according to the signal strength of the WIFI signal at the position of each piece of clothes and the WIFI information;
the calculating, according to the signal strength of the WIFI signal at the position of each piece of clothes and the WIFI information, a conversion rate of each piece of clothes picked up to be tried-on and a conversion rate of each piece of clothes tried-on to be purchased within a preset time period in the clothing store, specifically includes:
calculating the position information of the clothes laid by the WIFI detection device through a WIFI fingerprint positioning algorithm according to the signal intensity of the WIFI signal;
acquiring WIFI information of the mobile terminal at least comprising signal intensity of WIFI signals of WIFI hotspots deployed in the clothing stores in preset number from the WIFI information, recording the WIFI information as WIFI information of a target mobile terminal, and calculating position information of the target mobile terminal through a WIFI fingerprint positioning algorithm;
determining the state of each piece of clothes in the clothes store according to the position information of the clothes laid by the WIFI detection device, calculating the number of times that the piece of clothes is selected and the number of times that the piece of clothes is tried on in the preset time period according to the state of each piece of clothes, associating the clothes in the clothes store with the user to which the target mobile terminal belongs according to the position information of the clothes laid by the WIFI detection device and the position information of the target mobile terminal, determining the number of times that the corresponding user selects the corresponding clothes and the number of times that the corresponding user tries on the corresponding clothes in the preset time period according to the association result and the state of the corresponding clothes, and calculating the conversion rate of the piece of clothes to be selected and tried on in the preset time period and the number of times that the user selects the piece of clothes and tries on the piece of clothes in the preset time period according to the number of times that the corresponding user selects the piece of clothes and tries on the piece of clothes in the preset time period A transition rate from being fitted to being purchased, wherein the state of the garment includes a selected state and a fitted state, the selected state of the garment being a state in which the position of the garment is shifted and the duration of time exceeds a first length of time, the fitted state of the garment being a state in which the position of the garment is within a fitting room range, the association of the user with the garment being a state in which the distance between the user and the garment is less than a first length and the duration of time is greater than a second length of time, and the garment being a selected state or a fitted state.
7. An electronic device, comprising: a processor, a memory, a bus, and a computer program stored on the memory and executable on the processor;
the processor and the memory complete mutual communication through the bus;
the processor, when executing the computer program, implements the method of claim 6.
8. A non-transitory computer-readable storage medium, wherein the storage medium has stored thereon a computer program which, when executed by a processor, implements the method of claim 6.
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